One in eight Americans are now on GLP-1 therapies, and research shows these patients are twice as likely to join a gym and more likely to stay if they feel supported. Yet too often they are judged, dismissed, or ignored. Dave frames this as the single greatest growth opportunity fitness has ever seen, and one the industry cannot afford to miss.

At KORB Health, he is proving the model. By embedding medical weight loss, hormone optimization, mental health, and longevity programs directly into gyms and health clubs, Dave shows how telehealth can move beyond prescriptions to become coaching, education, and sustainable lifestyle change.

For Dave, this is bigger than business. He sees the stigma around GLP-1s and hormone therapies as a repeat of past battles over creatine and TRT, tools once vilified before becoming mainstream. 

More from Dave: 

LinkedIn: https://www.linkedin.com/in/dave-appel-8211305/

KORB Health: https://www.korbhealth.com/ 

Bio: After earning a degree in exercise science and physical education, Dave began his career as a PE teacher, where he became known for experimenting with tools like heart-rate monitors in the classroom years before wearable tech became mainstream. While most teachers clung to dodgeball, Dave was teaching kids to measure effort and recovery, convinced that physiology mattered more than games.

He carried that mindset into entrepreneurship, founding one of Austin's premier CrossFit gyms. For more than a decade, he coached athletes of every shape and ability, logging thousands of hours on the floor. To Dave, the gym was more than a place to train; it was a lab for movement, recovery, and behavior change. During COVID, when the gym was forced to close, he handed out every barbell and dumbbell to members so they could keep training at home. Nearly the entire community kept paying dues through lockdowns, and when the doors reopened, the gym exploded. That lesson, that people rally when they feel trusted and supported, has shaped how he leads today.

After thirty years in the fitness industry, coaching revealed something deeper. Dave watched people train hard, eat clean, and still lose the battle with weight or metabolic health. When he learned about GLP-1 therapies, he recognized the same pattern of resistance he had seen with creatine and testosterone replacement. Every real breakthrough in performance is branded as cheating until it becomes obvious it works. For Dave, the stigma around medical therapies is not just misplaced, it is dangerous. If someone is finally motivated to take control of their health, that moment should be met with support, not judgment.

That conviction led him to KORB Health, where he now serves as Chief Health and Wellness Officer. His focus is on bridging the divide between fitness and medicine, ensuring that patients who begin with clinical therapies are guided back into movement, nutrition, and community instead of being left on their own. Dave has spent decades earning trust, understanding what drives adherence and change, and applying those lessons to the integration of fitness and medicine at scale.

More from Jessica:  Jessica has spent the last 25 years promoting and protecting global franchise brands such as Gold’s Gym, Club Pilates and Burger King. Currently, Jessica is starting a new chapter as President of Squeeze Massage.  

LinkedIn: https://www.linkedin.com/in/jessicayarmey/  

Instagram: https://www.instagram.com/jessicayarmey/ 

Twitter: https://twitter.com/JessicaYarmey  

In this episode, he shares his journey from fitness entrepreneur to business strategist, emphasizing the importance of practical experience, clear communication, and mindset in entrepreneurship. He discusses how to diagnose business issues, the generational differences in workplace culture, and his upcoming book on turning around business mistakes.

More from Micah:

Micah Logan was born and raised in Boston, MA, in one of the city’s poorer neighborhoods. As a minority business owner, he didn’t have access to a business coach or consultant, but what he did have was an insatiable desire to learn and an intense work ethic.

Micah is an entrepreneur, fractional chief executive, and business strategist with more than two decades of experience leading, scaling, and turning around owner-led companies. He is a Forbes Contributor, where he has published 30+ articles on small business leadership, cash flow management, operations, and growth strategy. His work has generated tens of thousands of views and is frequently quoted, cited, and referenced by financial institutions, academic libraries, consultants, and business advisors globally for its practical rigor and operational credibility.

He specializes in helping small and mid-sized businesses stabilize cash flow, professionalize operations, and build accountable leadership systems. Micah currently serves as a Fractional CEO and COO for multiple companies across manufacturing, construction, and professional services, where he has led revenue growth, operational restructuring, and executive alignment initiatives. His experience includes scaling businesses through periods of rapid growth, navigating financial distress, and preparing companies for sustainable expansion or exit.

Micah created the TURNAROUND framework, practical operating systems designed to help business owners move from chaos to clarity, and from stabilization to scale. These frameworks form the foundation of his forthcoming book and advisory work.

He is also a sought-after international speaker, having delivered 60+ talks, keynotes, and workshops across the United States and worldwide on leadership, accountability, operational strategy, and business mastery. He holds a Bachelor of Science in International Business and brings a rare blend of operator experience, financial discipline, and real-world execution.

Website: https://www.micah-logan.com/

LinkedIn: https://www.linkedin.com/in/micahlogan/

Small Business Mastery Newsletter: https://micah-logan.kit.com/bedee5b92e

More from Jessica:

Jessica has spent the last 25 years promoting and protecting global franchise brands such as Gold’s Gym, Club Pilates and Burger King.

In 2020, she shifted her focus from driving demand for brands to building brands. She built her first start-up, KickHouse from 0 to 30 locations before exiting to Mayweather Boxing + Fitness in 2022.

Currently, Jessica is starting a new chapter as President of Squeeze Massage.

LinkedIn: https://www.linkedin.com/in/jessicayarmey/

Instagram: https://www.instagram.com/jessicayarmey/

Twitter: https://twitter.com/JessicaYarmey

Website: https://jessicayarmey.com/

More from SizzleSociety:

Website: https://sizzlesociety.com/

Instagram: https://www.instagram.com/sizzlesociety/

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

She shares her journey from PR professional to founder of MBO Media, emphasizing the importance of storytelling, client partnership, and authentic self-promotion in building a successful agency.

She discusses the value of PR, managing a growing business, and the unique strengths women bring to entrepreneurship.

Takeaways:

- How to use storytelling and authentic communication to grow brand awareness

- Building a strong client partnership with high trust is critical in being able to work quickly to take advantage of opportunities

- Managing growth and branding in a boutique agency

- Female founders have unique strengths that they bring to leadership and entrepreneurship

More from Mary Beth:

MBO Website: https://www.mymbomedia.com/

Mary Beth's LinkedIn: https://www.linkedin.com/in/marybethwood/

Mary Beth Olson is a powerhouse publicist and the Founder & CEO of MBO Media, bringing more than 20 years of experience building brands that break through and stand out. After nearly a decade in New York leading high-performing teams at Fortune 500 companies including Avon, Victoria’s Secret PINK, and Coty, she launched MBO Media in 2019 with a bold vision: to deliver strategic, results-driven media that turns visibility into measurable impact.

Since then, she has represented an impressive roster of clients-from Olympic gold medalist Dominique Dawes to hospitality leaders like Founding Farmers Restaurant Group and Maison Cheryl. Her work has secured top-tier regional and national coverage in outlets such as the Washington Post, The New York Times, Forbes, and The Wall Street Journal, along with national television appearances on Good Morning America and CNN.

A tenth-generation Washingtonian, Mary Beth pairs deep local roots with national reach. Known for transforming timely angles into powerful outcomes, she specializes in strategic storytelling that elevates brands, shapes narratives, and drives meaningful growth.

More from Jessica:

Jessica has spent the last 25 years promoting and protecting global franchise brands such as Gold’s Gym, Club Pilates and Burger King.

In 2020, she shifted her focus from driving demand for brands to building brands. She built her first start-up, KickHouse from 0 to 30 locations before exiting to Mayweather Boxing + Fitness in 2022.

Currently, Jessica is starting a new chapter as President of Squeeze Massage.

LinkedIn: https://www.linkedin.com/in/jessicayarmey/

Instagram: https://www.instagram.com/jessicayarmey/

Twitter: https://twitter.com/JessicaYarmey

Website: https://jessicayarmey.com/

More from SizzleSociety:

Website: https://sizzlesociety.com/

Instagram: https://www.instagram.com/sizzlesociety/

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

Takeaways:

- Self-awareness and pattern recognition is critical to advancing your leadership skills

- The Enneagram and Purpose Factor are used to create a framework for personal growth

- High-pressure situations don't have to be stressful if you have tools to navigate them

- Recognizing and pausing in stressful moments can prevent burnout and conflict

- Understanding your personality type and purpose guides better decision-making

- Leadership growth involves transforming patterns learned in childhood

More from Darin:

Darin Newbold is an executive coach, founder of Bold Solutions, and creator of the BoldGPS™ framework, a guided system that helps leaders connect who they are with how they lead, decide, and live on purpose. Drawing from his background as a former COO, EOS Integrator, certified Enneagram coach, and Purpose Factor facilitator, Darin helps business owners, executives, and teams move from internal friction and reactive patterns to greater clarity, confidence, and alignment.

He is also the co-creator, alongside Doug Lynam, of Monsters & Lighthouses: Enneagram, Money and the Patterns That Shape Your Decisions and the Taming Your Money Monsters Masterclass, where they explore how personality, purpose, and emotional patterns shape the way people relate to money, leadership, and life.

To connect with Darin:

LinkedIn: https://www.linkedin.com/in/darinnewbold/

Monsters & Lighthouses podcast: https://podcasts.apple.com/us/podcast/monsters-lighthouses-enneagram-money-and-the/id1886740972

Book a Discovery Call: https://yourboldsolutions.com/meetings/boldsolutions/discovery-call?uuid=084885f1-f76e-427c-9de3-5eb7f0787f00

More from Jessica:

Jessica has spent the last 25 years promoting and protecting global franchise brands such as Gold’s Gym, Club Pilates and Burger King.

In 2020, she shifted her focus from driving demand for brands to building brands. She built her first start-up, KickHouse from 0 to 30 locations before exiting to Mayweather Boxing + Fitness in 2022.

Currently, Jessica is starting a new chapter as President of Squeeze Massage.

LinkedIn: https://www.linkedin.com/in/jessicayarmey/

Instagram: https://www.instagram.com/jessicayarmey/

Twitter: https://twitter.com/JessicaYarmey

Website: https://jessicayarmey.com/

More from SizzleSociety:

Website: https://sizzlesociety.com/

Instagram: https://www.instagram.com/sizzlesociety/

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

This episode covers everything from franchise growth, leadership and trends in home services to Katie's love of gardening and how to do it all as a busy mom.

More From Katie:

Shack Shine Website: https://www.shackshine.com/

Katie's LinkedIn: https://www.linkedin.com/in/katieschaeffers/

Katie Schaeffers is a business leader and brand strategist who connects the dots between what companies build and what people actually want—translating strategy into products, services, and experiences that resonate.

Over the past 15+ years, Katie has worked at the intersection of brand, customer experience, and operations—launching new service models, building brands, and leading complex creative projects around the world. Her work is grounded in a simple belief: the best businesses start with a deep understanding of the customer and build outward from there.

Today, Katie is Managing Director of Shack Shine, part of O2E Brands, the parent company of the global franchise powerhouse 1-800-GOT-JUNK?. She leads the team responsible for scaling the home services brand across North America, with a focus on building a best-in-class customer experience and an operating platform that helps franchise partners grow successful local businesses.

Previously, Katie served as Vice President of Strategy + Creative at BRANDLIVE Group, where she led large-scale experiential and brand initiatives for global stages including international conferences and massive live events. Earlier in her career, she produced TEDActive in Palm Springs, helping bring ambitious ideas to life through meticulously executed live experiences. These roles sharpened her reputation for turning ambitious visions into reality while juggling complex logistics, global teams, and tight timelines.

Katie holds a master’s degree from the London School of Economics, where she studied the intersection of business, culture, and human behavior—an interest that continues to shape how she thinks about brands, leadership, and growth.

She lives in Vancouver with her husband Jeff, and young son Ace.

More from Jessica:

Jessica has spent the last 25 years promoting and protecting global franchise brands such as Gold’s Gym, Club Pilates and Burger King.

In 2020, she shifted her focus from driving demand for brands to building brands. She built her first start-up, KickHouse from 0 to 30 locations before exiting to Mayweather Boxing + Fitness in 2022.

Currently, Jessica is starting a new chapter as President of Squeeze Massage.

LinkedIn: https://www.linkedin.com/in/jessicayarmey/

Instagram: https://www.instagram.com/jessicayarmey/

Twitter: https://twitter.com/JessicaYarmey

Website: https://jessicayarmey.com/

More from SizzleSociety:

Website: https://sizzlesociety.com/

Instagram: https://www.instagram.com/sizzlesociety/

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

He discusses the integration of AI and wearables in health data, the evolution of technology in fitness, and the challenges he faced as an entrepreneur. The conversation also touches on building a team, company culture, and the future of health technology.

Takeaways:

- Andrew Menter has been working in the movement assessment space for 12 years

- Physmodo was founded to provide scalable movement assessments.

- Computer vision is crucial for accurate movement analysis.

- AI enhances the data collected from movement assessments.

- Regular movement screenings can help track fitness progress.

- Technology in fitness is evolving towards mobile solutions.

- Consumer trends show a growing interest in data-driven fitness.

- Integrating wearables can provide a holistic view of health.

- Resilience is key in overcoming entrepreneurial challenges.

- Building a strong team culture and strong partnerships is essential for success.

About Andrew:

LinkedIn: https://www.linkedin.com/in/andrew-menter-a5a229/

Website: https://physmodo.com/

Andrew Menter is the founder and CEO of Physmodo, an AI-driven movement-assessment and movement-intelligence platform used across fitness, wellness, sports, and healthcare. Born in South Africa and raised in Dallas, Andrew grew up as a multi-sport athlete—winning a Texas state tennis championship before competing Division I at Brown University, racing in the Ironman World Championships in Kona, and playing in the U.S. Super League for the Dallas Harlequins rugby club.

Andrew holds a JD/MBA from the University of Houston and began his career in investment banking at JP Morgan, specializing in M&A and structured finance after passing the Texas Bar. Although he chose not to practice law, he continues to maintain his active Texas law license. His entrepreneurial path includes co-founding Vivature and later serving as the only non-founder CEO of TriggerPoint.

Inspired by early depth-camera technology and his own experience with preventable injuries, Andrew founded Physmodo in 2016 to make movement assessments simple, objective, and accessible. The company has now performed more than 1.8 million movement screens, holds 7 U.S. patents, and powers major partnerships across the fitness and sports ecosystem. Physmodo is now expanding its technology vision into a broader movement-intelligence engine that integrates biomechanics, biometrics, and personalized performance insights.

More from Jessica:

Jessica has spent the last 25 years promoting and protecting global franchise brands such as Gold’s Gym, Club Pilates and Burger King.

In 2020, she shifted her focus from driving demand for brands to building brands. She built her first start-up, KickHouse from 0 to 30 locations before exiting to Mayweather Boxing + Fitness in 2022.

Currently, Jessica is starting a new chapter as President of Squeeze Massage.

LinkedIn: https://www.linkedin.com/in/jessicayarmey/

Instagram: https://www.instagram.com/jessicayarmey/

Twitter: https://twitter.com/JessicaYarmey

Website: https://jessicayarmey.com/

More from SizzleSociety:

Website: https://sizzlesociety.com/

Instagram: https://www.instagram.com/sizzlesociety/

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

We talk about the me-we-go structure that helps organizations stay aligned and moving as one force. Debra shares insights on trends in the fitness industry, the balance between technology and human touch, and the pride in seeing brands make a positive impact.

Takeaways

- Debra talks about being a co-pilot for brands vs a consultant.

- Understanding the 'who' is crucial before the 'what' in business.

- The me-we-go structure focuses on alignment and teamwork.

- Knowing your audience is key to brand success.

- Founders should know their worth and value in the market.

- Building around core customers enhances brand loyalty.

- Feedback is important, but not all feedback needs to be acted upon.

- Staying true to the original vision is essential for long-term success.

- Networking helps in aggregating knowledge and resources in the industry.

titles

About Debra:

Debra strougo is a brand builder and power connector in the fitness industry. She currently serves in a few different fitness boards, and is well known as the founder of Row House which was acquired by Xponential fitness and grew to be a national franchise brand with her support.

Debra now helps build brands in fitness and wellness, where she has been deeply entrenched for the past 25 years! She also helps operators find their blind spots and create momentum through partnerships and business development.

Debra has also worked in the tourism and publishing industries for parts of her career, which she attributes to her success in helping the fitness industry drive innovation and uncover sustainable revenue.

Debra is a mom of 3 and forever a New Yorker, but currently lives in Newport Beach, Ca. Her website is fitizens.com where she connects with operators and brands in the fitness industry.

LinkedIn: https://www.linkedin.com/in/debrastrougo/

Website: https://www.fitizens.com/

More from Jessica:

Jessica has spent the last 25 years promoting and protecting global franchise brands such as Gold’s Gym, Club Pilates and Burger King.

In 2020, she shifted her focus from driving demand for brands to building brands. She built her first start-up, KickHouse from 0 to 30 locations before exiting to Mayweather Boxing + Fitness in 2022.

Currently, Jessica is starting a new chapter as President of Squeeze Massage.

LinkedIn: https://www.linkedin.com/in/jessicayarmey/

Instagram: https://www.instagram.com/jessicayarmey/

Twitter: https://twitter.com/JessicaYarmey

Website: https://jessicayarmey.com/

More from SizzleSociety:

Website: https://sizzlesociety.com/

Instagram: https://www.instagram.com/sizzlesociety/

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

He also shares insights on entrepreneurship, the importance of team dynamics, and the lessons learned from navigating challenges and failures. He also reflects on personal values, leadership style, and future aspirations in the health tech space.

Takeaways:

- Rook simplifies data integration for fitness brands.

- The pandemic prompted a pivot in Rook's business model.

- Entrepreneurship requires connecting past experiences to future opportunities.

- Team dynamics are crucial for navigating business changes.

- Building a strong company culture is a priority for Rook.

- Failures are learning opportunities in entrepreneurship.

- Leadership involves asking questions and empowering the team.

- Data is essential for understanding health and fitness behaviors.

- Personal values and family are key pillars for success.

- Continuous learning and adaptability are vital for entrepreneurs.

More from Marco:

LinkedIn: https://www.linkedin.com/in/marcobzg/

Rook Website: https://www.tryrook.io/

Raised in Mexico with an insatiable curiosity and entrepreneurial spirit, Marco Benitez built his career at the intersection of health, technology, and sports science. Starting as a Tae Kwon Do champion, Marco’s discipline and resilience guided him into biomedical engineering, then into high-stakes roles in pharmaceutical giants like Roche and Novartis. Here, he witnessed the transformative power of data in healthcare—and saw a profound opportunity to make health metrics more accessible and actionable.

Determined to improve health management and bridge the gap between raw data and real impact, Marco co-founded ROOK. Initially focused on wearable tech for fitness, ROOK evolved, expanding into healthcare and insurance as Marco envisioned a platform that could make data universally beneficial. Partnering with co-founder Jonas Dücker, Marco leveraged his deep industry knowledge to create ROOK’s powerful API, which harmonizes data from diverse wearables to serve personalized wellness and healthcare needs.

Marco’s mission with ROOK isn’t just technical—it's personal. “Health data has the power to improve lives,” he says, “but only if it’s accurate, standardized, and accessible.” For Marco, ROOK isn’t merely a business; it’s a vision to empower healthier lives through data, where technology, integrity, and human-centered care converge.

More from Jessica:

Jessica has spent the last 25 years promoting and protecting global franchise brands such as Gold’s Gym, Club Pilates and Burger King.

In 2020, she shifted her focus from driving demand for brands to building brands. She built her first start-up, KickHouse from 0 to 30 locations before exiting to Mayweather Boxing + Fitness in 2022.

Currently, Jessica is starting a new chapter as President of Squeeze Massage.

LinkedIn: https://www.linkedin.com/in/jessicayarmey/

Instagram: https://www.instagram.com/jessicayarmey/

Twitter: https://twitter.com/JessicaYarmey

Website: https://jessicayarmey.com/

More from SizzleSociety:

Website: https://sizzlesociety.com/

Instagram: https://www.instagram.com/sizzlesociety/

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

Albert emphasizes the need for effective matchmaking between investors and business owners, the role of podcasts in sharing knowledge, and the challenges of entrepreneurship. We also touch on the impact of AI on marketing and the necessity for collaboration within the industry to improve overall health outcomes.

Takeaways:

- Albert Ramos is a financial strategist focused on the fitness and wellness industry.

- Financial literacy is crucial for fitness brands to scale effectively.

- Key metrics for growth include cash flow, customer acquisition costs, and average dollar per member.

- Funding options for fitness brands include self-funding, bank loans, and angel investors.

- Matchmaking between investors and entrepreneurs is essential for successful partnerships.

- Podcasts can serve as a platform for sharing financial knowledge and best practices.

- Building an entrepreneurial ecosystem can enhance collaboration and innovation.

- Entrepreneurs must be realistic about their commitments and avoid overextending themselves.

- AI is transforming marketing strategies in the fitness industry.

- The industry needs to share data and collaborate to address health challenges.

About Albert:

Podcast: https://www.youtube.com/@ValisightsPodcast

Portfolio: https://gamma.app/docs/Albert-Ramos--8lzfuxqg5cwur34?mode=doc

Website: https://www.strategointel.com/plans-and-pricing

Bio:

Albert Ramos is a strategic finance and operations executive reshaping how modern companies think about money, data, and decision-making. As the Founder & Fractional CFO of Stratego (StrategoIntel.com) and CEO of Valisights (Valisights.com), Albert bridges classic financial discipline with AI-powered intelligence—helping HALO, fitness, wellness, and lifestyle brands scale from $1 million to $50 million without losing control of their cash flow.

Over a 16-year career, Albert has rebuilt finance engines across public, private-equity-backed, and founder-led companies. His portfolio includes Fractional CFO partnership at Equity Launch Pad, Mercer Controls, Fitizens Holdings, Plunge House, The Well New York, Alchemize House, Relentless Brands, and so many more. Albert has also held leadership roles at Life Time Athletic, Gold’s Gym, 24 Hour Fitness, and Lori’s Gifts

At Stratego, he leads a boutique fractional CFO firm built for the HALO (Health, Active Lifestyle, Outdoor) industry. And at Valisights, he’s architecting the next generation of AI-driven finance platforms for CFOs, FP&A leaders, private-equity operators, and CPA Accounting Firms—delivering real-time forecasting, scenario planning, and decision intelligence.

A recognized voice of modern finance, and recognized on CFO.com, Albert hosts The Valisights Podcast, where he interviews visionary CFOs, like Paul Barnhurst, Wassia Kamon, Carl Seidman, Chris Ortega, and Glenn Hopper and operators on the intersection of finance, leadership, and AI. He also releases a weekly newsletter, The AI-Powered Finance Guide, where he reaches thousands of finance leaders and owners seeking practical, tech-enabled insight into cash-flow forecasting, M&A modeling, and AI strategy.

More from Jessica:

Currently, Jessica is starting a new chapter as President of Squeeze Massage.

LinkedIn: https://www.linkedin.com/in/jessicayarmey/

Instagram: https://www.instagram.com/jessicayarmey/

Twitter: https://twitter.com/JessicaYarmey

Website: https://jessicayarmey.com/

His company, SPREN, is a health technology platform that utilizes smartphone technology to accurately track body composition and wellness metrics. Consumers not only have access to their progress but they also can tap into AI coaching to offer support to keep the momentum going.

Jason shares his journey from a tech background to the fitness industry, emphasizing the importance of health and well-being. We also dig into SPREN's innovative assessment tools, the role of nutrition in achieving fitness goals, and the integration of AI to enhance user experience.

Takeaways

- Health and well-being is a universal pursuit.

- SPREN uses smartphone technology for body composition tracking.

- Assessment tools are crucial for health improvement.

- Nutrition plays a significant role in body composition.

- AI can enhance user experience in health tracking.

- COVID-19 amplified stress and health challenges.

- Community support is vital in wellness journeys.

- Behavioral changes can lead to significant health improvements.

- SPREN aims to empower users to take charge of their health.

More from Jason:

Jason is a nerd. Every morning he rides his Onewheel to the office to obsess over the intersection of behavior, physiology, and outcomes. Every evening he rides it home to dance to Disney hits with his young children.

Over the past 11 years, the tools he has developed have helped 1.2 million people understand their bodies and get better results. Research teams, military units, gym owners, and top professional sports teams now bring Jason in to educate on the science and application of physiological and behavioral data for longevity, performance, and body composition.

Jason also practices what he preaches. He's reduced his biological age by 9 years, lost 40% of his body fat, gained 15 lbs of muscle, and reversed his gallbladder disease through lifestyle changes alone. Along the way, he's coached thousands of people, founded two companies, raised two daughters, and lived in 10 countries.

His mission is straightforward: help people build the strong, capable bodies and minds they want. Jason consistently breaks down barriers so people can access high-quality tools, data, and guidance that actually work.

He believes "health and fitness" is one of the most important and rewarding problems worth solving.

Spren Website: https://www.spren.com/

Spren LinkedIn: https://www.linkedin.com/company/sprenlabs/

Jason’s LinkedIn: https://www.linkedin.com/in/thehumanjason/

More from Jessica:

Jessica has spent the last 25 years promoting and protecting global franchise brands such as Gold’s Gym, Club Pilates and Burger King.

In 2020, she shifted her focus from driving demand for brands to building brands. She built her first start-up, KickHouse from 0 to 30 locations before exiting to Mayweather Boxing + Fitness in 2022.

Currently, Jessica is focused on building a marketing agency called SizzleSociety. The agency’s core clients are fitness franchises and young brands that are looking to grow via franchising.

LinkedIn: https://www.linkedin.com/in/jessicayarmey/

Instagram: https://www.instagram.com/jessicayarmey/

Twitter: https://twitter.com/JessicaYarmey

Website: https://jessicayarmey.com/

More from SizzleSociety:

Website: https://sizzlesociety.com/

Instagram: https://www.instagram.com/sizzlesociety/

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

In our conversation, Kelsey shares her journey from being a member to a general manager and then to a corporate role, discussing the challenges of balancing work and family life.

She emphasizes the importance of building trust in sales coaching, the differences between boutique and big box fitness, and the current trends in the industry.

Kelsey also offers advice on career advancement and highlights her leadership style, which focuses on empathy and trust. The conversation concludes with insights on navigating setbacks and embracing new opportunities.

Takeaways:

- Balancing work and family requires acceptance of chaos.

- Sales coaching is about building relationships, not just processes.

- Empathy in coaching makes Kelsey more relatable to clients.

- Boutique fitness focuses on relationships, while big box fitness emphasizes amenities.

- Consistency in follow-up is crucial for converting leads.

- Kelsey believes in practicing sales techniques before engaging with clients.

- Networking is essential for career advancement in the fitness industry.

- Trust is a key component of effective leadership.

- Kelsey emphasizes the importance of embracing opportunities, even when feeling unqualified.

More from Kelsey:

LinkedIn: https://www.linkedin.com/in/kelsey-willhite-9a87a3203/

More from Jessica:

Jessica has spent the last 25 years promoting and protecting global franchise brands such as Gold’s Gym, Club Pilates and Burger King.

In 2020, she shifted her focus from driving demand for brands to building brands. She built her first start-up, KickHouse from 0 to 30 locations before exiting to Mayweather Boxing + Fitness in 2022.

Currently, Jessica is focused on building a marketing agency called SizzleSociety. The agency’s core clients are fitness franchises and young brands that are looking to grow via franchising.

LinkedIn: https://www.linkedin.com/in/jessicayarmey/

Instagram: https://www.instagram.com/jessicayarmey/

Twitter: https://twitter.com/JessicaYarmey

Website: https://jessicayarmey.com/

More from SizzleSociety:

Website: https://sizzlesociety.com/

Instagram: https://www.instagram.com/sizzlesociety/

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

The list of brand name drops is long: Soul Cycle, Gold’s Gym, Oura, SweetGreens, CrossFit, Hyrox and more… 

Pete also reflects on personal experiences and lessons learned in the fitness investment landscape, emphasizing that just as in sports, you will have some wins and you will have some losses. You can’t be defeated just because you experienced one loss. 

Takeaways:

• The HALO Sector is experiencing a renaissance akin to the roaring 20s.
• The term 'halo sector' encompasses health, active lifestyles, and outdoor activities.
• Investments in fitness are shifting towards scalable businesses with institutional backing.
• Marketing should be viewed as an investment rather than an expense.
• Building a cult-like community can lead to better engagement and results.
• The importance of defining clear metrics for evaluating fitness deals.
• Personal experiences in sports shape a mindset focused on support and resilience.
• Venture capital is about taking risks, while private equity seeks proven businesses.
• Continuous progress and learning are essential in the fitness industry.

More From Pete:  

Website: https://www.integritysq.com/

Linkedin: https://www.linkedin.com/in/peteymo/

Pete is the Founder, Managing Partner and Chief Dream Architect at Integrity Square ("ISQ"), a leading boutique financial advisory firm focused on the $4.7T Health, Active Lifestyle, Outdoor ("HALO") sector.

Since founding ISQ in 2010, the firm has played an active advisory role in 100+ mergers & acquisitions, private placements and advisory assignments across North America. Pete Moore and his team have also invested in passionate entrepreneurs at HigherDOSE, XTEND, and Promotion Vault.

ISQ's media and "live education" properties include HALO Talks, the leading B2B podcast in the sector, Time To Win Again, and the HALO Academy, an Executive Education Bootcamp Series.

Prior to ISQ, Pete was Head of the Active Lifestyle & Wellness Group at Sagent Advisors (2003-2010.) Prior to 2003, Pete was co-founder of FitnessInsite, a SasS sales management platform with 1500+ clients (based in AZ.) At FitnessInsite, Pete invested his personal capital, leveraged his credit cards and learned what it takes to manage a startup.

Pete built his business and financial acumen on top of the foundation laid at three critical positions early in his career: Senior Associate at Brockway Moran & Partners, the private equity owner of Gold’s Gym International, Inc;  worked as an Associate at Donaldson, Lufkin & Jenrette; and an Analyst at Chase Securities. (Now JP Morgan.)

ISQ saw a need for a deeper & more useful level of education in the HALO sector. In response, we launched the HALO Talks podcast, with 500+ completed interviews and over 120,000 downloads. HALO Talks has become a “must listen” for anyone working or investing in the sector.

Pete graduated from Emory University (BBA, 1994) and received his MBA from Harvard Business School (1999.) While at HBS, he co-founded IRON PLANET, the leading B2B auction site for used heavy equipment, which was sold to Ritchie Bros for $758 million.  

His hobbies include: Football, basketball, tennis, podcasting, amateur ventriloquism, pro bono DJ and fitness enthusiast.  

Notable Stats: Wingspan 76”, 33 yard dash at 4.3 seconds.

More from Jessica:  

LinkedIn:  https://www.linkedin.com/in/jessicayarmey/  

Instagram:  https://www.instagram.com/jessicayarmey/ 

Twitter:  https://twitter.com/JessicaYarmey  

Website: https://jessicayarmey.com/  

April discusses her journey from owning kickboxing gyms to founding SecretSOS. We dive into common mistakes franchisors make, the importance of investing in oneself, and the challenges faced by franchisees.

April emphasizes the need for emotional intelligence, community support, and mentorship in achieving success in franchising, particularly for women.

Takeaways

- April Porter has transitioned from a lawyer to a franchise expert.

- Secret Sauce aims to support franchisees in maximizing their potential.

- Common mistakes include franchisors not understanding their true customers.

- Franchisees often assume the franchisor will fill all gaps.

- Investing in oneself is crucial for franchise success.

- Networking and community are vital for franchise growth.

- The shift from single to multi-unit ownership presents unique challenges.

- Emotional intelligence plays a key role in business success.

- Women in franchising need more representation and support.

- Access to capital is a major barrier for aspiring entrepreneurs.

More from April:

April Porter is a nationally recognized franchise strategist, former prosecutor, actress, and the CEO behind Ask April Porter and Secretsos. After a decade fighting for justice in the courtroom, April shifted her talents to business, scaling four franchise locations into the top 20% nationally while working just 15 hours per week—then selling them for a successful exit.

Now, April’s on a mission to close the gap between franchisor playbooks and the real-world executive skills franchisees need to scale with Sanity, Wealth, And Gratitude (her signature SWAG® approach). Her practical, no-fluff coaching style, rooted in legal acumen and theater-worthy storytelling, challenges owners to shift from operator to Elite Entrepreneur.

Through her award-winning programs and top-ranked podcast “The Infinite Franchisee Show,” April has empowered thousands of franchisees and small business owners to reclaim their time, multiply their impact, and build teams that run the business even better than they do.

Whether she’s breaking down business myths, sharing her own wake-up call moments, or teaching frameworks that have helped clients break revenue records, April champions one mission: Never Leave a Franchisee Behind.

LinkedIn: https://www.linkedin.com/in/aprilporterbrands/

Website: www.secretsos.net

Website: https://askaprilporter.com/

More from Jessica:

Jessica has spent the last 25 years promoting and protecting global franchise brands such as Gold’s Gym, Club Pilates and Burger King.

In 2020, she shifted her focus from driving demand for brands to building brands. She built her first start-up, KickHouse from 0 to 30 locations before exiting to Mayweather Boxing + Fitness in 2022.

Currently, Jessica is focused on building a marketing agency called SizzleSociety. The agency’s core clients are fitness franchises and young brands that are looking to grow via franchising.

LinkedIn: https://www.linkedin.com/in/jessicayarmey/

Instagram: https://www.instagram.com/jessicayarmey/

Twitter: https://twitter.com/JessicaYarmey

Website: https://jessicayarmey.com/

More from SizzleSociety:

Website: https://sizzlesociety.com/

Instagram: https://www.instagram.com/sizzlesociety/

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

We discuss the importance of blending wellness and fitness, their experiences in franchising, and the significance of creating a supportive culture. The conversation highlights the challenges and triumphs of entrepreneurship and emphasizes the power of love and authenticity in business.

Takeaways:

- Allison founded Club Pilates and is now building Red Light Method.

- Red Light Method combines wellness and fitness in a unique way.

- The target audience is primarily women aged 40 and up.

- Franchising is a key growth strategy for Red Light Method.

- Allison's personal experience with red light therapy inspired her business.

- Lessons from Club Pilates are being applied to Red Light Method.

- Eric's structured approach complements Allison's creative vision.

- The culture is built on love and support for franchisees.

- Franchisee selection focuses on cultural fit and resources.

- Real estate strategy prioritizes affordability and accessibility.

More From Allison:

Allison Beardsley has been in the fitness industry since the year 2000. She started Club Pilates in December of 2007 in San Diego while 6 months pregnant with her first son. She sold Club Pilates in 2015, 2 years after franchising began with 40 opened locations and 80 in development. In 2022 she started the Red Light Method after experiencing the life changing effects of full body Red Light therapy causing her to have a complete recovery from long-COVID. Red Light Method is pacing ahead of Club Pilates, and Beardsley knows it will help and serve even more people.

More From Eric:

Over the last 29 years Eric has worked in just about every aspect of the fitness, health, and wellness industry, always on the revenue generating and management side. Eric has been part of the leadership team in big box commercial gyms, high end personal training boutiques, corporate wellness, medically integrated and municipality-based fitness, recovery and pain management boutiques, as well as franchise and individually owned boutique studios. Since starting Selling Wellness is the Summer of 2022 Eric has worked with more than 30 brands and 170 studios across the country, in Europe, and in Australia on their sales and growth strategies.

In early 2024 after cold messaging Allison, Eric began to work with Red Light Method building their sales strategies, processes, tools, and training as they got ready to launch franchise sales. By the end of 2024, Allison had invited Eric to be the CEO of Red Light Method. Together with the leadership team of Allison Beardsley (Founder and President of Education), and Heather Waltrip (President of Operations) Red Light Method has

grown to 5 open studios (#5 opening 7.1.25) with more than 60 studios in

development across the country. With a focus on low startup costs, effective presales and operating sales strategies, a lean expense model, and robust franchisee support tools, they lead with a commitment to 100% franchisee success. Red Light Method is slated to have 4-7 more studios open by the end of 2025 with extremely accelerated growth anticipated in 2026.

Anyone interested in Red Light Method or in talking with Allison or Eric is welcome to contact us at:

Allison @ redlightmethod.com

eric @ redlightmethod.com

www.redlightmethod.com

https://redlightmethod.com/

More from Jessica:

Jessica has spent the last 25 years promoting and protecting global franchise brands. She is focused on building a marketing agency called SizzleSociety, supporting fitness franchises and young brands that are looking to grow via franchising.

LinkedIn: https://www.linkedin.com/in/jessicayarmey/

Instagram: https://www.instagram.com/jessicayarmey/

We discuss the importance of networking and how podcasting helps nurture your network. Eric shares insights on the art of improv in conversations, and the value of being present during interviews. He recommends committing to over 100 episodes and learning through the reps.

Of course, we also dive into the evolving fitness industry and the trends shaping the fitness landscape, including the rise of longevity and wellness. We also delve into the potential future of CrossFit and the significance of brand value in the fitness space.

Takeaways

- The ethos of networking is about giving back and sharing.

- Podcasting can be a way to stay connected with a diverse network.

- Career changes often come from an internal sense of timing.

- It's important to let go of things that no longer serve you.

- Podcasting offers opportunities for business development and strategic partnerships.

- The podcasting ecosystem is still maturing, with many problems to solve.

- Improv skills can enhance the flow of conversations in podcasting.

- Repetition and practice lead to greater confidence in interviews.

- Being present in conversations allows for unexpected insights.

- Every experience contributes to the overall journey of growth.

- Commit to a hundred episodes to truly learn and grow.

- Podcasting offers unique networking opportunities.

- Start before you're ready and embrace the journey.

- Building an email list is crucial for engagement.

- The fitness industry is undergoing a rebranding.

- Longevity and wellness are emerging trends in fitness.

- CrossFit's brand value is significant and needs strategic management.

- Don't be afraid to reach out to high-profile guests.

- The podcasting community thrives on collaboration.

- Fitness and health are becoming more personalized and democratized.

More from Eric:

Eric Malzone is a fitness industry thought leader and entrepreneur who has spent the last 15+ years at the intersection of fitness, technology, and business innovation.

After a decade in corporate America, Eric founded his first fitness business in 2008 with CrossFit Pacific Coast, followed by Lighthouse Fitness in 2015. Following the successful sale of his gyms in 2017, he transitioned from gym owner to industry analyst and advisor.

As host of the Future of Fitness podcast, Eric has conducted 850+ interviews with industry leaders ranging from personal trainers to Fortune 500 executives, establishing it as a top-rated B2B podcast for five consecutive years. The show has become essential listening for fitness and wellness industry professionals seeking to understand emerging trends in fitness technology, modern wellness, and health sciences. He also hosts Athletech Unscripted and Fitness Blitz Radio.

Eric is co-founder and CEO of The Podcast Collective, a specialized agency that accelerates business growth through strategic podcast media placement, audience development, and B2B podcast launches. His consultancy work spans major brands including F45, WRKOUT, Morpheus Labs, and The Brand X Method, as well as numerous SMBs across the fitness, health, and wellness sectors.

Known for his ability to "skate to where the puck is going," Eric helps industry leaders navigate the rapidly evolving landscape of fitness technology and consumer wellness trends.

www.podcastcollective.io

www.futureoffitness.co

https://www.linkedin.com/in/eric-malzone-8b452a3/

https://www.podcastcollective.io/

https://futureoffitness.co/

More from Jessica:

Jessica has spent the last 25 years promoting and protecting global franchise brands such as Gold’s Gym, Club Pilates and Burger King.

Currently, Jessica is focused on building a marketing agency called SizzleSociety. The agency’s core clients are fitness franchises and young brands that are looking to grow via franchising.

In this conversation, he shares his journey in the fitness industry, discussing the vision behind Alpha Fit Club, its unique positioning in the market, and the importance of building a brand with personality.

He emphasizes the significance of community, creativity, and differentiation in a competitive landscape, as well as the strategic approach to franchising and growth. Sam reflects on the challenges faced and the lessons learned along the way, highlighting the importance of staying true to one's mission and values.

In this conversation, Sam Tooley discusses the evolution and growth of Alpha Fit Club, emphasizing the importance of community, leadership, and personal development.

He shares insights on expanding the business, empowering his team, and maintaining a growth mindset. Sam reflects on his journey as an entrepreneur, the impact of coaching, and the significance of caring for his team.

He encourages listeners to pursue their passions and highlights the transformative power of fitness in people's lives.

Takeaways:

- Alpha Fit Club aims to bring a NYC boutique fitness experience to the suburbs.

- The brand focuses on strength training as a core component.

- Creativity is key to standing out in a crowded market.

- Franchising was always part of the plan for Alpha Fit Club.

- Building a brand with personality is crucial for success.

- Sam's personal journey influences the brand's identity.

- The fitness industry is evolving with trends like hybrid athletes.

- Alpha Fit Club's events aim to foster community and engagement.

- Success comes from being adaptable and willing to take risks.

- The early days of Alpha Fit Club were challenging but laid the foundation for success.

- Community support is crucial for business growth and expansion.

- Having a strong team is essential for scaling the business effectively.

- Leadership involves caring for your team and empowering them to take ownership.

- Setting high standards for growth and excellence is vital for success.

- An athlete's mindset can translate into business resilience and determination.

- Entrepreneurship often starts with a desire to create and innovate.

- The impact of fitness goes beyond physical transformation; it changes lives.

- Proud moments as an entrepreneur often stem from the positive impact on others.

- Follow your passion and take action on your dreams.

More From Sam:

Sam Tooley is a performance coach, fitness entrepreneur, and community leader driven by a deep commitment to helping others live with purpose. As the Founder of Alpha Fit Club and The Garage Gym, and a featured coach on the nationally recognized fitness platform Ladder, Sam empowers individuals to push past their limits and build lives they’re proud of—physically, mentally, and emotionally.

Through his roles in business and coaching, Sam brings a unique blend of resilience, leadership, and empathy to the board. His perspective reminds others that while life is unpredictable, it is also incredibly precious—and that every day is an opportunity to show up, give back, and lead with heart.

Website: https://alphafitclub.com/

LinkedIn: https://www.linkedin.com/in/coachsamtooley/

Instagram: https://www.instagram.com/coach.samtooley/

More from Jessica:

LinkedIn: https://www.linkedin.com/in/jessicayarmey/

Instagram: https://www.instagram.com/jessicayarmey/

Twitter: https://twitter.com/JessicaYarmey

Website: https://jessicayarmey.com/

We also dive into personal growth, the challenges of defining personal values, and building a simple content strategy to resonate with audiences. He offers recommendations for how to create content that aligns with core values, the importance of overcoming creative ruts, and the balance between creating and consuming content. Corrales also highlights the significance of finding real problems to solve as a way to contribute meaningfully to society.

Takeaways:

- Human marketing focuses on understanding people and their stories.

- Brand New Voices evolved from a passion for cultural storytelling.

- Core brand stories often stem from the founder's purpose.

- Values should act as a filter for decision-making in organizations.

- Deep values connect to personal experiences and motivations.

- Personal growth often requires revisiting and redefining values.

- Content strategy should be simple and human-centric.

- Storytelling is essential for connecting with audiences.

- Identifying dark moments can lead to discovering true purpose.

- Belief in others is crucial for effective communication and marketing.

- The essence of storytelling is to pass on narratives.

- Storytelling varies across cultures and contexts.

- Content should align with core values to be effective.

- Overcoming creative ruts involves creating more content.

- Using tools like voice notes can help clarify thoughts.

- Belief is a driving force behind content creation.

- Finding problems to solve is crucial for meaningful contributions.

- Consumption of quality content can enhance creativity.

- It's important to balance creation and consumption.

- Helping others is a powerful motivator for content creators.

About Corrales:

Corrales Cachola is the creator of the Human Marketing System and the founder of Brand New Voices. The Human Marketing System is for coaches, consultants, and creators ready to ditch robotic content and turn their real human voice into a sales machine. Inside the Human Marketing System, you’ll master how to stand out, scale your impact, and spark a movement — all in 6–8 weeks. No fluff. No faking it. Just a proven system to turn your story, soul, and strategy into a revolution that sells.

Website: https://brandnewvoices.co/

X: https://x.com/corralesofweb3

LinkedIn: https://www.linkedin.com/in/brandnewvoices/

More from Jessica:

Jessica has spent the last 25 years promoting and protecting global franchise brands such as Gold’s Gym, Club Pilates and Burger King.

In 2020, she shifted her focus from driving demand for brands to building brands. She built her first start-up, KickHouse from 0 to 30 locations before exiting to Mayweather Boxing + Fitness in 2022.

Currently, Jessica is focused on building a marketing agency called SizzleSociety. The agency’s core clients are fitness franchises and young brands that are looking to grow via franchising.

LinkedIn: https://www.linkedin.com/in/jessicayarmey/

Instagram: https://www.instagram.com/jessicayarmey/

Twitter: https://twitter.com/JessicaYarmey

Website: https://jessicayarmey.com/

More from SizzleSociety:

Website: https://sizzlesociety.com/

Instagram: https://www.instagram.com/sizzlesociety/

More from FlexSociety:

Instagram: https://www.instagram.com/flex_society_/

Twitter: https://twitter.com/Flex_Society_

Website: https://flexsociety.com/

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

We explore themes of introversion, networking, creativity, and the importance of empathy in understanding generational perspectives. Matt discusses how he uses AI as a creative tool and emphasizes the value of building a personal archive through his platform, Cultish Creative.

Takeaways:

- Matt Ziegler identifies as an introvert, which influences his networking approach.

- He transitioned from a music career to finance, discovering his business acumen along the way.

- Creativity plays a crucial role in finance and storytelling.

- Empathy is essential for understanding different generational perspectives.

- AI can be a powerful tool for enhancing creativity, not replacing it.

- Building a personal archive can be beneficial for future reference and reflection.

- Networking doesn't require high-profile guests; meaningful conversations matter.

- Matt emphasizes the importance of curiosity in the creative process.

- He encourages listeners to find ways to connect their passions with their careers.

- The conversation highlights the value of sharing personal experiences to inspire others.

About Matt:

Matt Zeigler helps clients transform complex situations into actionable plans as Managing Director at Sunpointe Investments, where he oversees strategy and client communications for over $4 billion in assets. You can find him online via his Cultish Creative brand, where he showcases his unique style of creative question-asking and idea-connecting across a diverse range of industries. Matt's mission is to help people foster better connections, feel more informed, and approach life with greater curiosity every day.

LinkedIn: https://www.linkedin.com/in/matt-zeigler/

Cultish Creative Podcast: https://www.youtube.com/@UCtEppmpL25zBvjHUxrXNAHw

Website: https://cultishcreative.com/

X: https://x.com/CultishCreative

More from Jessica:

Jessica has spent the last 25 years promoting and protecting global franchise brands such as Gold’s Gym, Club Pilates and Burger King.

In 2020, she shifted her focus from driving demand for brands to building brands. She built her first start-up, KickHouse from 0 to 30 locations before exiting to Mayweather Boxing + Fitness in 2022.

Currently, Jessica is focused on building a marketing agency called SizzleSociety. The agency’s core clients are fitness franchises and young brands that are looking to grow via franchising.

LinkedIn: https://www.linkedin.com/in/jessicayarmey/

Instagram: https://www.instagram.com/jessicayarmey/

Twitter: https://twitter.com/JessicaYarmey

Website: https://jessicayarmey.com/

More from SizzleSociety:

Website: https://sizzlesociety.com/

Instagram: https://www.instagram.com/sizzlesociety/

More from FlexSociety:

Instagram: https://www.instagram.com/flex_society_/

Twitter: https://twitter.com/Flex_Society_

Website: https://flexsociety.com/

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

As the Vice President of Global Key Accounts at ABC Fitness, she reflects on her leadership style, emphasizing vulnerability and collaboration, and highlights the significance of building a purpose-driven culture. Melissa also shares her entrepreneurial experiences, the challenges of navigating setbacks, and her passion for empowering women in leadership roles within the fitness industry.

Takeaways:

- Melissa's career in fitness was unplanned and evolved over time.

- The fitness industry is shifting towards a holistic wellness approach.

- AI can personalize fitness experiences and improve engagement.

- Building a purpose-driven culture is essential for team success.

- Vulnerability in leadership fosters better team dynamics.

- Psychological safety encourages open communication and innovation.

- Networking is crucial for career advancement and opportunities.

- Women in leadership need to support and uplift each other.

- Entrepreneurship involves learning from both successes and failures.

- Work-life harmony is more important than strict balance.

More from Melissa:

LinkedIn: https://www.linkedin.com/in/melissa-knowles-26335b90/

ABC Fitness Website: https://abcfitness.com/

More from Jessica:

Jessica has spent the last 25 years promoting and protecting global franchise brands such as Gold’s Gym, Club Pilates and Burger King.

In 2020, she shifted her focus from driving demand for brands to building brands. She built her first start-up, KickHouse from 0 to 30 locations before exiting to Mayweather Boxing + Fitness in 2022.

Currently, Jessica is focused on building a marketing agency called SizzleSociety. The agency’s core clients are fitness franchises and young brands that are looking to grow via franchising.

LinkedIn: https://www.linkedin.com/in/jessicayarmey/

Instagram: https://www.instagram.com/jessicayarmey/

Twitter: https://twitter.com/JessicaYarmey

Website: https://jessicayarmey.com/

More from SizzleSociety:

Website: https://sizzlesociety.com/

Instagram: https://www.instagram.com/sizzlesociety/

More from FlexSociety:

Instagram: https://www.instagram.com/flex_society_/

Twitter: https://twitter.com/Flex_Society_

Website: https://flexsociety.com/

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

Let's all learn from my current state of distress! Let’s bring self-awareness to moments of imbalance and some action items to restoring balance. None of this is easy. But it helps me when I talk it through.

I share a few quotes that have resonated with me recently as well as some action items that I’m working through to restore balance. If you have other tips, please share them! We will go far when we go together!

Takeaways:

- There is a time to be super skeptical and a time to believe.

- Having control over your perspective is crucial.

- An overly skeptical mindset can lead to stress and isolation.

- Leaders must balance skepticism with belief to foster a positive culture.

- Skepticism can prevent you from seizing opportunities.

- Trust is essential in relationships, both personal and professional.

- Past experiences should inform but not dictate future interactions.

- Self-awareness is key to managing skepticism.

- Mind your inputs; consume positive content to shift your mindset.

- Surround yourself with true believers who uplift and support you.

More from Jessica:

Jessica has spent the last 25 years promoting and protecting global franchise brands such as Gold’s Gym, Club Pilates and Burger King.

In 2020, she shifted her focus from driving demand for brands to building brands. She built her first start-up, KickHouse from 0 to 30 locations before exiting to Mayweather Boxing + Fitness in 2022.

Currently, Jessica is focused on building a marketing agency called SizzleSociety. The agency’s core clients are fitness franchises and young brands that are looking to grow via franchising.

LinkedIn: https://www.linkedin.com/in/jessicayarmey/

Instagram: https://www.instagram.com/jessicayarmey/

Twitter: https://twitter.com/JessicaYarmey

Website: https://jessicayarmey.com/

More from SizzleSociety:

Website: https://sizzlesociety.com/

Instagram: https://www.instagram.com/sizzlesociety/

More from FlexSociety:

Instagram: https://www.instagram.com/flex_society_/

Twitter: https://twitter.com/Flex_Society_

Website: https://flexsociety.com/

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

Our conversation highlights the importance of strength training, the challenges faced by boutique gyms, and the opportunities for growth in the fitness market. We expand on the evolving landscape of fitness, emphasizing the importance of community, nutrition, and mindset.

We also explore the rise of competitive fitness events like HYROX, the Tactical Games and the significance of building a lifestyle brand in the fitness industry. The discussion highlights the need for a holistic approach to health, where nutrition and community play crucial roles in achieving fitness goals.

Takeaways

- XPODIUM aims to bring a lifestyle brand to the US and Canada.

- The fitness industry is evolving with new goals and training methods.

- Strength training is becoming more popular among everyday athletes.

- Fitness is increasingly seen as a social activity.

- Customization of equipment is a key selling point for XPODIUM.

- The future of fitness may include more lifestyle-oriented offerings.

- The big box club experience is evolving to include holistic health.

- People are stacking single modality memberships for complete fitness.

- HYROX offers a simplified, accessible fitness competition.

- Community and camaraderie are essential in fitness events.

- Building a lifestyle brand is crucial for gym success.

- Fitness is becoming more fun and competitive.

More from Matt:

LinkedIn: https://www.linkedin.com/in/matthewrburruss/

Website: https://www.xpodiumusa.com/

As the President of XPodium North America, I lead the sales strategy, Brand Development, Logistics and Dealer development. With over 12 years of experience in sales, sourcing, quality, and business development, I bring a unique combination of skills and knowledge to the table, enabling me to deliver value-added solutions to our clients across the fitness and physical therapy markets.

I am passionate about building and maintaining strategic relationships, both internally and externally, and creating a culture of excellence and engagement among my team. As a Certified Culture Index Analyst, I have a proven track record of recruiting, training, and mentoring high-performing sales professionals, and developing talent retention strategies. I also leverage my data analysis skills to conduct market research and identify growth opportunities, as well as to monitor and evaluate various performance metrics and adjust sales strategies as needed. My goal is to drive sales growth and innovation at XPODIUM, and to position the company as a global leader in fitness product market.

More from Spencer:

Instagram: https://www.instagram.com/spencer_panchik/

LinkedIn: https://www.linkedin.com/in/spencer-panchik-35034a8b/

I’ve been immersed in the health and wellness space for over 16 years, building my career around fitness, performance, and helping others achieve their full potential. As a gym owner, I’ve dedicated myself to creating a space where individuals can push their limits and embrace healthier lifestyles. I’ve had the honor of competing in the CrossFit Games twice, chasing the title of Fittest on Earth, which has been one of the most defining experiences of my athletic journey. Along the way, I’ve honed my skills and mindset as a Tactical Games athlete, combining strength, endurance, and strategy in a way that challenges me physically and mentally. My passion for fitness continues to drive me & I’m excited to continue inspiring others to reach new heights in their own wellness journeys.

Recently, I also ventured into the equipment space by starting Xpodium USA with my partner Matthew Burruss, a company dedicated to making high-quality fitness equipment accessible to everyone.

We discuss the legacy of 24 Hour Fitness, the importance of trainer development, and the evolving landscape of fitness. Raphael shares insights on personal training, setting fitness goals, the significance of recovery, and the need for trainers to help clients navigate the plethora of fitness data available today.

We also explore the evolving landscape of the fitness industry, discussing the shift from traditional personal training to a more holistic coaching approach. We delve into the importance of mentorship, the challenges of turnover in personal training, and the need for structured support for trainers. The conversation also highlights the significance of continuous learning and personal development, especially in the wake of COVID-19, and emphasizes the need to reinvigorate passion within the industry.

Takeaways:

- Raphael's passion for fitness stems from personal transformation.

- 24 Hour Fitness has a rich legacy in the fitness industry.

- Connection to the gym is crucial for member retention.

- Investing in trainer education enhances member experience.

- Personal training can be both an entry point and an optimization tool.

- Setting clear fitness goals is essential for success.

- The fitness industry is diversifying with new trends.

- Recovery should be viewed holistically, including mental aspects.

- Awareness of one's body is key to effective training.

- Trainers play a vital role in helping clients interpret fitness data.

- There's conflicting information in fitness, use common sense.

- Personal training has evolved to a holistic coaching model.

- Content creation in fitness has shifted to shorter formats.

- Aspiring trainers should shadow experienced professionals.

- Mentorship is crucial for growth in the fitness industry.

- Leadership in fitness should focus on servant leadership.

- Turnover in personal training is often due to unrealistic expectations.

- Providing structure can help trainers succeed.

- Continuous learning is essential for personal and professional growth.

- Post-COVID recovery requires investing in people and processes.

More from Raphael:

Raphael leads fitness services for 24 Hour Fitness, a national brand with a 40+ year legacy and over 270 locations. Raph has worked in the fitness industry for 15+ years across different areas including personal training, group training, group exercise, certifications, higher education, resorts and fitness magazines. Raph believes in using fitness to be the positive difference in people's lives, helping them to be healthier and happier.

LinkedIn: https://www.linkedin.com/in/raphaelkonforti/

24 Hour Fitness Website: https://www.24hourfitness.com/

More from Jessica:

LinkedIn: https://www.linkedin.com/in/jessicayarmey/

Instagram: https://www.instagram.com/jessicayarmey/

Twitter: https://twitter.com/JessicaYarmey

Website: https://jessicayarmey.com/

More from SizzleSociety:

Website: https://sizzlesociety.com/

Instagram: https://www.instagram.com/sizzlesociety/

More from FlexSociety:

Instagram: https://www.instagram.com/flex_society_/

Twitter: https://twitter.com/Flex_Society_

Website: https://flexsociety.com/

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

We discuss the evolution of Pilates, the unique approach of BODYBAR, the importance of community in fitness, and the empowerment of women in business ownership. Kamille shares insights on the increasing popularity of Pilates, the personalization of workouts, and the supportive franchise model that BODYBAR offers to its owners.

Kamille also shares her journey as an entrepreneur, discussing the importance of involvement in franchising, the balance of roles in business partnerships, and the dynamics of working with family. She reflects on her entrepreneurial drive, the challenges faced during the pandemic, and the lessons learned along the way.

Takeaways:

- Pilates is a full-body workout that enhances quality of life.

- The growth of Pilates is driven by a shift towards wellness and strength building.

- BODYBAR Pilates offers a modern and accessible approach to Pilates for all demographics.

- Personalization in workouts is key to accommodating different fitness levels.

- Community building is essential for member retention and engagement in fitness studios.

- Franchising with BODYBAR provides comprehensive support for new owners.

- Women represent a majority of BODYBAR's franchise ownership.

- The culture of BODYBAR emphasizes relationships and support among team members.

- Social media has played a significant role in the popularity of Pilates.

- BODYBAR's unique class formats cater to various fitness goals and preferences.

- Entrepreneurial drive can be innate or discovered.

- Balancing roles in partnerships enhances business culture.

- Family involvement can be both rewarding and challenging.

- Teaching kids about entrepreneurship is essential.

- Confidence can fluctuate; reflection helps regain it.

- Being a risk-taker is a valuable entrepreneurial trait.

- Proactive measures are better than reactive ones.

- Setbacks can lead to growth and adaptation.

- Networking and collaboration are key to success.

More on Kamille:

Kamille McCollum is an accomplished businesswoman who serves as BODYBAR President and Chief Brand Officer. She has been in this position since June 1, 2019, bringing her exceptional leadership skills and expertise to the organization.

In addition to her role with BODYBAR Pilates, Mrs. McCollum is the proud owner of Speak Light, LLC since August 2016. Through Speak Light, she operates BODYBAR franchises in Fort Worth and Plano, Texas. As the owner, she has been actively involved in running all aspects of multiple BODYBAR Pilates studios, ensuring their success and growth.

Moreover, Kamille McCollum has also excelled as an instructor, sharing her knowledge and passion for Pilates. Her experience in teaching BODYBAR Pilates has provided her with a deep understanding of the industry, allowing her to effectively lead and guide the BODYBAR system.

With her extensive background in both business management and the fitness industry, Kamille brings a unique perspective to her role as President and Chief Brand Officer. She is dedicated to driving the BODYBAR organization forward and ensuring the highest standards of excellence in all aspects of operations.

LinkedIn: https://www.linkedin.com/in/kamille-mccollum-aba43239/

Website: https://bodybarpilates.com/

Franchising: https://bodybarpilates.com/franchise/

More from Jessica:

LinkedIn: https://www.linkedin.com/in/jessicayarmey/

Instagram: https://www.instagram.com/jessicayarmey/

Twitter: https://twitter.com/JessicaYarmey

Website: https://jessicayarmey.com/

More from SizzleSociety:

Website: https://sizzlesociety.com/

Instagram: https://www.instagram.com/sizzlesociety/

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

In this conversation, Tyrre shares his journey from being a professional athlete to an entrepreneur, discussing the inception of Players Health, its growth, and the importance of risk management in sports. We dive into the impact of NIL (Name, Image, Likeness) on college athletes, trends in the fitness industry, and the impact of building a mission-driven organization.

Tyrre emphasizes the value of relationships in business and the lessons learned throughout his entrepreneurial journey.

Takeaways:

- Players Health focuses on creating safe spaces for athletes.

- The company started with a focus on injury management.

- Risk visibility is crucial for sports organizations.

- NIL has opened new revenue streams for college athletes.

- The fitness industry is seeing increased professionalization post-COVID.

- Entrepreneurship requires resilience and adaptability.

- Personal mission statements are vital for employee alignment.

- Growth requires constant change and adaptation.

- Building relationships in business is essential for success.

- Trusting your vision is key to navigating challenges.

About Tyrre:

Players Health CEO and Founder Tyrre Burks was born and raised in the southside of Chicago, where his love of sports began. As a former collegiate and professional athlete, he was motivated to found Players Health because of the impact youth sports had on his life. He experienced firsthand the positive impact sports can have on someone’s life when the experience is filled with love, trust, and safety. Having a positive influence on sports culture has been a dream of his for his entire life. From athlete to coach to entrepreneur, Tyrre is on a mission through Players Health to create safer and more accessible environments for all sports

LinkedIn: https://www.linkedin.com/in/tyrreburks/

Players Health Website: https://www.playershealth.com/

Careers Page: https://www.playershealth.com/careers

More from Jessica:

LinkedIn: https://www.linkedin.com/in/jessicayarmey/

Instagram: https://www.instagram.com/jessicayarmey/

Twitter: https://twitter.com/JessicaYarmey

Website: https://jessicayarmey.com/

More from SizzleSociety:

Website: https://sizzlesociety.com/

Instagram: https://www.instagram.com/sizzlesociety/

More from FlexSociety:

Instagram: https://www.instagram.com/flex_society_/

Twitter: https://twitter.com/Flex_Society_

Website: https://flexsociety.com/

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

In this episode, we discuss the importance of financial literacy, the challenges faced by female founders in securing investment, and the need for democratization of financial information. Kelly shares insights from her experience in alternative wealth management and her mission to create a more inclusive financial landscape.

We explore the concept of 'Wealth Alpha' and the significance of breaking down barriers in the finance industry, particularly for women. We also discuss the complexities of the investment landscape, focusing on the challenges faced by startups and the expectations of investors.

We talk through investment strategies for 2025, emphasizing the importance of energy infrastructure and manufacturing. Kelly shares innovative tax strategies that can benefit investors, highlighting the significance of understanding tax implications in investment decisions.

We also touch on time management, the importance of delegation, and the journey of finding purpose in one's work.

Takeaways:

- Alternative Wealth Partners aims to provide investment opportunities for everyday millionaires.

- Understanding 'Wealth Alpha' is crucial for achieving above-average investment returns.

- The finance industry often gatekeeps essential financial literacy information.

- Inclusivity in finance is vital for empowering diverse investors.

- Misinformation in finance can lead to poor investment decisions.

- Female founders face unique challenges in securing venture capital.

- Confidence and clarity are key for female founders in fundraising.

- Networking and community support are essential for female entrepreneurs.

- Financial education should be accessible and engaging for all.

- Investors need to recognize the value founders bring to the table.

- Tax strategies can significantly enhance investment returns.

- Understanding tax implications is crucial for effective investing.

- Time management and delegation are key to operational success.

- Investing in impactful projects can lead to tax incentives.

- It's important to create boundaries around time and energy.

- Finding purpose in work can lead to significant career changes.

- Investors should think of money as a tool for building desired lives.

More about Kelly Ann:

Kelly Ann Winget is a visionary leader in alternative investments and the driving force behind Alternative Wealth Partners (AWP). She has raised nearly $1 billion in private capital, driven by a mission to bring institutional-grade investments to a diverse base of investors. At AWP, she leads a team specializing in non-correlated assets like oil and gas, private equity, and venture investing, all aimed at serving “everyday millionaires.” Committed to financial inclusivity, she advocates for investors who seek sophisticated options beyond traditional avenues. Kelly Ann shares her insights through LinkedIn, her book Pitch the Btch, and keynote appearances at events like Alts Expo and Women’s Venture Summit. Her insights have been featured in prominent media like Forbes, Fast Company, Inc. and NASDAQ. Through AWP, she continues to redefine wealth as a means of empowerment, paving the way for impactful investments across diverse communities.

Alternative Wealth Partners Website: https://www.alternativewealthpartners.com/

LinkedIn: https://www.linkedin.com/in/kellyannwinget/

Book: https://www.amazon.com/dp/B0CLFW9M5Q?ref_=cm_sw_r_ffobk_cp_ud_dp_6QDA919938A40D626KJE_2&skipTwisterOG=1&bestFormat=true

More from Jessica:

LinkedIn: https://www.linkedin.com/in/jessicayarmey/

Instagram: https://www.instagram.com/jessicayarmey/

Twitter: https://twitter.com/JessicaYarmey

More from SizzleSociety:

Website: https://sizzlesociety.com/

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

In this episode, Jim emphasizes the importance of expert guidance and support in achieving health goals and the need for a comprehensive approach to health that goes beyond traditional metrics like weight.

Jim also addresses the competitive landscape of health optimization and the mission of extending health span for individuals. In this conversation, Jim Donnelly discusses the philosophy behind Humanaut, emphasizing a proactive mindset towards health optimization. He shares insights on the company's expansion plans, aiming to make health services accessible to a broader audience. Jim also reflects on current trends in health and wellness, the importance of reliable information, and the role of personal coaching. He highlights key lessons learned from his entrepreneurial journey, including the significance of self-awareness and team dynamics. Finally, Jim shares his personal growth goals for the upcoming year, focusing on stress reduction and mindfulness practices.

Takeaways:

- Health optimization is a holistic approach to wellness.

- Humanaut Health offers extensive diagnostics and personalized plans.

- Community support is crucial for achieving health resolutions.

- Health span is more important than lifespan.

- Stress management is key to overall health.

- The competitive landscape includes various health-focused companies.

- A co-pilot approach helps navigate complex health journeys.

- Understanding individual health data is essential for improvement.

- The target audience ranges from optimizers to those with specific health issues.

- Traditional medicine and holistic approaches can complement each other. - A preventative proactive approach is better.

- The Humanaut mindset is about being your best.

- Expansion plans include opening multiple locations by 2025.

- Accessibility to health services is a priority.

- Franchising will be a key growth strategy.

- People are increasingly skeptical of traditional health sources.

- Movement is the most powerful medicine.

- Self-awareness is crucial for entrepreneurs.

- Don't fall in love with your ideas; know when to pivot.

- Personal growth involves stress reduction and mindfulness.

More From Jim:

Jim Donnelly is a serial entrepreneur who recently co-founded his latest venture, Humanaut Health, in Austin, Texas. Humanaut builds on previous experiences and aims to be the first company to scale and democratize functional, preventative medicine across the U.S.

In 2015, Jim co-founded Restore and opened the first Restore location. The Restore team created an innovative new category of care, Hyper Wellness®, which allows customers to feel better and do more of what they love to do. Today, Restore Hyper Wellness has over 225 locations.

In 2001, Jim and Tony Cheng leveraged their love for travel to launch one of the most popular online travel communities in the world, IgoUgo.com, which earned a Webby Award for "Best Travel Site in the U.S." After IgoUgo was sold to Sabre Holdings/Travelocity, Jim founded Pursuit Group, an incubator that launched high-end experiential retail businesses and one-of-a-kind boutique real estate projects.

After founding and exiting his first company in grad school, Jim spent time in the US military as an Army officer before marketing stints at brands that included Kraft Foods, BellSouth, Coca-Cola and Citibank.

LinkedIn: https://www.linkedin.com/in/jimdonnellyhumanaut/

Humanaut Health Website: https://www.humanauthealth.com/

More from Jessica:

LinkedIn: https://www.linkedin.com/in/jessicayarmey/

Instagram: https://www.instagram.com/jessicayarmey/

Twitter: https://twitter.com/JessicaYarmey

Website: https://jessicayarmey.com/

More from SizzleSociety:

https://sizzlesociety.com/

https://www.instagram.com/sizzlesociety/

Sponsor the show: thesocietypod@sizzlesociety.com

Alicia shares insights from her book on preparing for private equity deals, the challenges faced by franchisors, and the significance of building a strong support network. The conversation highlights the evolving landscape of franchising and the opportunities that lie ahead for both franchisors and franchisees.

Takeaways:

- Alicia Miller emphasizes the importance of unit level economics for franchisors.

- Private equity firms prefer businesses with proven concepts and strong financials.

- The franchising industry is seeing increased interest from private equity investors.

- Franchisors should focus on building a solid support system for their franchisees.

- Networking and building a personal board of advisors is crucial for success in franchising.

- Research is a significant time investment but essential for informed decision-making.

- The franchising community is supportive and collaborative, offering valuable insights.

- Emerging brands need to be cautious about rapid growth without adequate support.

- Understanding the motivations of private equity investors can help franchisors prepare for deals.

- The future of franchising looks promising with ongoing private equity interest.

About Alicia:

Alicia Miller is Co-Founder and Managing Director of Emergent Growth Advisors. She is an active franchise investor and advises franchise brands and multi-unit operating groups on growth and transformation initiatives, as well as private capital firms and family offices active in the franchise sector. Emergent helps brands grow smart to achieve maximum value creation and provides strategic guidance to founders considering bringing in their first institutional capital. It is never too early to prepare, understand the landscape of players, or to build founder knowledge about what PE looks for and is willing to pay for high quality franchise businesses.

Ms. Miller is a recognized thought-leader in franchising and has published more than 100 articles in Franchise Times, Forbes, and Entrepreneur. She is also the author of Big Money in Franchising, Scaling Your Enterprise in the Era of Private Equity. The book provides a unique look at PE’s impact on the franchise sector and franchise stakeholders. She currently serves on the board of PE-backed Elevated Ventures Group, the largest franchisee of Urban Air Adventure Parks and on the board of 4Ever Young, a unique wellness brand that recently attracted private equity investment. She also serves on the board of the International Franchise Association’s certification program (CFE), promoting franchising best practices and regulatory compliance. As a former multi-unit franchisee herself, she brings a franchisee’s perspective to every engagement.

LinkedIn: https://www.linkedin.com/in/milleralicia/

Website: www.emergentgrowthadvisors.com

Big Money in Franchising: https://www.amazon.com/dp/1773272373?ref_=cm_sw_r_cp_ud_dp_YH87Z9HJGGQSZPS0H0ZE

More from Jessica:

LinkedIn: https://www.linkedin.com/in/jessicayarmey/

Instagram: https://www.instagram.com/jessicayarmey/

Twitter: https://twitter.com/JessicaYarmey

Website: https://jessicayarmey.com/

More from SizzleSociety:

Website: https://sizzlesociety.com/

Instagram: https://www.instagram.com/sizzlesociety/

More from FlexSociety:

Instagram: https://www.instagram.com/flex_society_/

Twitter: https://twitter.com/Flex_Society_

Website: https://flexsociety.com/

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

We discuss the evolution of the fitness industry, the impact of COVID-19, and the future of wellness and recovery. Becky shares insights on consumer behavior, the importance of technical excellence in fitness, and the growth opportunities in boutique fitness and med spa services.

We also dig into personal growth, balancing multiple roles, and advice for aspiring fitness professionals.

Takeaways:

- Becky Cerroni identifies as an operating leader focused on improving businesses.

- GoSaga is in a growth phase, with plans for acquisitions and new studio openings.

- The fitness industry is seeing a shift towards recovery and wellness services.

- Consumer behavior is evolving, with a mix of boutique and big box gym memberships.

- Technical excellence in fitness brands is crucial for long-term success.

- The med spa industry is growing and becoming integrated with wellness services.

- Fitness trends are cyclical, with cardio expected to make a comeback.

- Personal relationships and community support are vital in business.

- Learning from other industries can provide valuable insights for fitness.

- Small choices and grit are essential for career success in fitness.

More from Becky:

Becky is a versatile leader with over 20 years of executive-level experience in various sectors, including beauty, wellness, fitness, and lifestyle. She is the President and COO of GoSaga, Inc. As the leader of the GoSaga portfolio of brands, Becky leverages her extensive management, operations, and strategy expertise to accelerate growth and scale. Becky is a board member of YPO Greenwich, Stew Leonard's Family Foundation, BFS Masterminds, and was previously on the CX Advisory Panel for the University of Houston Bauer School of Business as well as FitGrid.

LinkedIn: https://www.linkedin.com/in/beckycerroni/

GoSaga Website: https://www.gosagalife.com/

More from Jessica:

LinkedIn: https://www.linkedin.com/in/jessicayarmey/

Instagram: https://www.instagram.com/jessicayarmey/

Twitter: https://twitter.com/JessicaYarmey

Website: https://jessicayarmey.com/

More from SizzleSociety:

Website: https://sizzlesociety.com/

Instagram: https://www.instagram.com/sizzlesociety/

More from FlexSociety:

Instagram: https://www.instagram.com/flex_society_/

Twitter: https://twitter.com/Flex_Society_

Website: https://flexsociety.com/

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

In this conversation, Iqbal shares his perspective on the evolving fitness market and highlights companies to watch in the coming years. He also discusses the evolution of fitness technology, the resurgence of strength training, and the lessons learned from leadership and entrepreneurship. He emphasizes the importance of wearables in health tech and shares personal insights on balancing life and professional goals.

There isn't an aspect of the fitness industry that we don't review.

Takeaways:

- Building trust and relationships is crucial in business.

- Australia is a hub for innovative fitness concepts.

- Pilates is becoming increasingly popular and accessible.

- Consumer awareness is shifting towards feel-good workouts.

- Mergers and acquisitions are rising in the fitness industry.

- Capital is returning to the fitness sector.

- Community engagement is vital for digital fitness brands.

- The fitness industry is evolving with new trends and modalities.

- Home fitness is not going away; it's evolving.

- Wearables will play an integral role in consumer health.

- The rise of HVLP 2.0 gyms is exciting for the industry.

- Strength training is experiencing a second wave of popularity.

- It's important to know when to walk away from ideas or people.

- Personal goals should not add unnecessary pressure.

- Wellness has become a mainstream focus for society.

More from Mohammed:

Mohammed Iqbal strives to enhance the lives of people. He believes the key to leading a healthier life is having access to wellness knowledge. He founded SweatWorks, the leading digital agency in wellness design and technology to create meaningful wellness journeys for everyone in 2012.

As founder and CEO, Mohammed has established SweatWorks as a health focused digital agency unlike any other. The agency pursues innovation in artificial intelligence, hardware, software, wearables and apps to make wellness engaging, beautiful and accessible to all.

Mohammed also contributes to the wellness industry via speaking engagements at leading events and conferences around the world. He serves on the board or an advisory to several organizations in the category, as well as contributing to government initiatives including the White House Council for Health, Hunger, and Nutrition. He also co-hosts one of the most downloaded B2B podcasts in the industry, LIFTS.

Through his investment firm, SweatWorks Holdings, he has invested in several companies whose missions are focused on improving accessibility to wellness.

His personal commitment to his fitness journey is an inspiration to all those he comes in contact with. Daily, he immerses himself in strategic and creative thinking, fitness, and innovation.

SweatWorks and Mohammed have been featured in numerous publications including Men’s Health, Inc, Well + Good, Time, Fitt, LinkedIn, and the Washington Post.

Links:

- SweatWorks (www.sweatworks.com)

- LIFTS (https://youtube.com/playlist?list=PLy6kj3db0eilEe7rPxvTZPCyf4JAFkzNN&si=nX5O_mQNk8GbGN4o)

- LinkedIn (https://www.linkedin.com/in/miqbalsweatworks?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app)

More from Jessica:

LinkedIn: https://www.linkedin.com/in/jessicayarmey/

Instagram: https://www.instagram.com/jessicayarmey/

Twitter: https://twitter.com/JessicaYarmey

Website: https://jessicayarmey.com/

More from SizzleSociety:

Website: https://sizzlesociety.com/

Instagram: https://www.instagram.com/sizzlesociety/

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

Rachel's work currently resides at the intersection of finance, fitness, and female health. She shares her insights on fundraising for wellness startups, and the resilience of female founders. Rachel also shares her thoughts on consumer trends, the importance of personal branding, and the future of the wellness sector, particularly in hormone care.

We also touch on mentorship, personal growth, and Rachel's goals for 2025.

Takeaways:

- Fundraising 101 is a new offering from Wellness Growth Ventures that aims to demystify the fundraising process for founders.

- Women control a significant portion of consumer purchasing power.

- Resilience is key for founders navigating challenges.

- Personal connection in branding is crucial for success.

- The wellness sector has untapped opportunities, especially in hormone care.

- Rachel emphasizes the importance of mentorship and support, especially for entrepreneurs.

- She believes in the potential of female founders and their stories.

- Navigating setbacks is part of the entrepreneurial journey.

- Rachel aims to bet on herself more in 2025.

More about Rachel:

Bio: Rachel Hirsch is the Founder and General Partner of Wellness Growth Ventures, a seed venture firm dedicated to investing in visionary female entrepreneurs who are driving innovation and expanding access to the consumer wellness and health market. With 15 years of experience in consumer investing and operations, Rachel has honed her expertise at UBS Investment Bank, Tiger Global, and Xponential Fitness (XPOF), before co-founding a series of wellness studios in Los Angeles.

Rachel brings a unique perspective to early-stage founders, combining her investor acumen with hands-on operational experience in the wellness sector. She is a well-established figure in the wellness community, boasting a dedicated following. Her insights and contributions have been featured in prestigious wellness publications such as Well + Good, Shape, WWD, Glossy, Modern Retail, and Beauty Independent.

Rachel holds an MBA from London Business School and a BS from The University of Texas at Austin.

WGV Website: https://www.wellnessgrowthventures.com/

Empowered Yoga Website: https://empoweredyogastudio.com/

Instagram: https://www.instagram.com/rachhirsch/

LinkedIn: https://www.linkedin.com/company/wellness-growth-ventures/

LinkedIn: https://www.linkedin.com/in/rachel-hirsch-43b31265/

More from Jessica:

LinkedIn: https://www.linkedin.com/in/jessicayarmey/

Instagram: https://www.instagram.com/jessicayarmey/

Twitter: https://twitter.com/JessicaYarmey

Website: https://jessicayarmey.com/

More from SizzleSociety:

Website: https://sizzlesociety.com/

Instagram: https://www.instagram.com/sizzlesociety/

More from FlexSociety:

Instagram: https://www.instagram.com/flex_society_/

Twitter: https://twitter.com/Flex_Society_

Website: https://flexsociety.com/

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

proof3 is a fitness and wellness concept focused on strength and longevity. Jim discusses the core offerings of proof3, which include a comprehensive fitness assessment and a blend of strength and aerobic training. He emphasizes the importance of simplifying health metrics for users and the role of technology in enhancing the fitness experience.

We also touch on the balance between digital and in-person interactions, expansion plans for proof3, and insights into industry trends and business models.

Putting his investor hat on, Jim discusses the intricacies of scaling business models, the importance of focused investment strategies, and the innovations in fitness and health technology. He emphasizes the emotional connection to fitness, the balance between longevity and quality of life, and the significance of core values in brand identity for growth.

The dialogue also touches on personal and professional resolutions, highlighting the need for a joyful and accessible approach to fitness.

Takeaways:

- proof3 aims to help people get stronger for longer.

- Simplifying health metrics can lead to better user engagement.

- The integration of technology in fitness is crucial for success.

- Building strong coach-client relationships is essential in digital fitness.

- Consistency in training and nutrition is key to long-term results.

- proof3 offers a unique blend of strength and aerobic training.

- The platform focuses on holistic health rather than just weight loss.

- Expansion plans for proof3 are cautious and focused on controlled quality vs franchising.

- Understanding business models is critical for startup success.

- The fitness industry is evolving with a focus on proper business use cases.

- Clarity on sales and marketing channels is crucial for scaling.

- Vertical SaaS models are favored by investors due to high retention rates.

- Early-stage investments should focus on a single pathway for success.

- Innovations in fitness technology are reducing friction in health assessments.

- Personal resolutions should be consistent and sustainable, not just seasonal.

- Emotional wellness is key to maintaining fitness habits.

- Longevity is about quality of life, not just lifespan.

More about Jim:

Jim is a sought-after investor and operator with more than 20 years of experience in the fitness and wellness industry. He’s currently serves as the founder of The SageHouse and proof3. Additionally, he spent six years as CEO at OPEX Fitness, 15 years advising and educating fitness and technology companies, six years of owning multiple gyms, and five years as a successful energy hedge fund trader. Jim's expertise and guidance have directly helped many fitness and wellness companies globally, where most people greatly appreciate his quiet confidence and engaging and empathetic personality.

Jim holds his MBA from the University of North Carolina and his double BS in Finance and Economics from Penn State University where he played for the Big Ten Men’s Tennis Team. He went on to compete at The CrossFit Games in 2015, and now he trains for strength and longevity and to hang out with his wife, Katie, and their border collie, Ollie.

LinkedIn: https://www.linkedin.com/in/jim-crowell/

Proof3 Website: https://www.proof3.com/

The SageHouse Website: https://www.thesagehouse.com/

More from Jessica:

LinkedIn: https://www.linkedin.com/in/jessicayarmey/

Instagram: https://www.instagram.com/jessicayarmey/

Twitter: https://twitter.com/JessicaYarmey

Website: https://jessicayarmey.com/

More from SizzleSociety:

More from SizzleSociety:

Website: https://sizzlesociety.com/

Instagram: https://www.instagram.com/sizzlesociety/

We also discuss the challenges of leadership during COVID-19, the importance of team dynamics, and the future trends in the beauty industry. Tori emphasizes the significance of creating a supportive environment for her team and the unique approach goGLOW takes in its product offerings and customer experience.

Takeaways

- goGLOW currently has 10 locations open, 65 locations sold and is expanding rapidly.

- The brand focuses on a holistic approach to skincare.

- Customer experience is a priority, with proprietary products enhancing services.

- Franchising is a key growth strategy for goGLOW.

- The ideal franchise owner is often a corporate refugee or beauty enthusiast.

- Team dynamics and employee satisfaction are crucial for success.

- COVID-19 presented significant challenges for leadership in the beauty industry.

- Tori's background in fitness and wellness informs her approach to beauty.

- Future trends in beauty emphasize holistic health and innovative products.

titles

More From Tori:

Tori Johnston, a seasoned leader in the health, wellness, and fitness industry, is stepping into her new role as Brand President of goGLOW, bringing with her a wealth of experience and expertise. With a proven track record of success at brands such as SoulCycle, Xponential Fitness, Myodetox, and Pvolve, Tori has demonstrated her ability to drive growth, improve operational efficiency, and lead brands to new heights.

Known for her innovative, data-driven approach and passion for growing emerging brands, Tori is committed to leveraging her deep industry knowledge and her focus on building meaningful customer experiences to elevate goGLOW to new levels of success.

With over 14 years of experience in marketing and leadership roles, Tori has excelled at developing integrated marketing strategies, scaling businesses, and creating cohesive brand experiences across channels. Her leadership will guide goGLOW in delivering exceptional products and services while maintaining the brand's core values of excellence and innovation.

Tori holds a Bachelor’s degree in Journalism & Mass Communication from the University of Kansas and lives in Southern California with her husband and son.

LinkedIn: https://www.linkedin.com/in/tori-johnston2/

goGLOW Website: https://www.goglow.co/

More from Jessica:

LinkedIn: https://www.linkedin.com/in/jessicayarmey/

Instagram: https://www.instagram.com/jessicayarmey/

Twitter: https://twitter.com/JessicaYarmey

Website: https://jessicayarmey.com/

More from SizzleSociety:

Website: https://sizzlesociety.com/

Instagram: https://www.instagram.com/sizzlesociety/

More from FlexSociety:

Instagram: https://www.instagram.com/flex_society_/

Twitter: https://twitter.com/Flex_Society_

Website: https://flexsociety.com/

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

In this episode, we talk about opportunities for the fitness industry to meet members where they are and exceed expectations while remaining true to brand values. We explore the impact of COVID-19 on the fitness community, the importance of member engagement, and the synergy between big box gyms and boutique fitness studios. J.J. shares insights on industry trends, advocacy efforts, and the significance of creating welcoming experiences for new members.

We also chat about the intersections of personal identity, career choices, and the importance of continuous learning personally and professionally. We discuss the concept of unreasonable hospitality and how it can be integrated into company culture, emphasizing the need for autonomy and trust within teams.

J.J. shares his experiences navigating setbacks and the patience required for progress, while also highlighting the power of collaboration and the importance of being the reason for success in business.

Takeaways:

- Navigating the fitness industry requires adaptability and innovation.

- Building a strong community is essential for member retention.

- Member engagement can lead to franchise ownership opportunities.

- Advocacy in the fitness industry is crucial for growth and protection.

- The boutique fitness model offers a more personalized experience.

- Collaboration among fitness operators can benefit the entire industry.

- Trends in wellness and recovery are shaping the future of fitness.

- Creating welcoming environments is key to attracting new members.

- The fitness industry must focus on engaging the 80% of the population that is inactive.

- The only workout that matters is the one you do.

- Helping others in their careers is fulfilling.

- Culture is a crucial part of strategy.

- Resilience is built through routines and habits.

- Patience is essential for progress in business.

- Collaboration leads to better outcomes.

- Values should guide team actions.

- Setbacks can lead to personal growth.

- Continuous learning is vital in any industry.

- Being proactive is key to success.

More from J.J.:

Orange Theory Free Class: https://www.orangetheory.com/en-us

Unreasonable Hospitality: https://a.co/d/co8HOvp

LinkedIn: https://www.linkedin.com/in/jjcreegan/

More from Jessica:

LinkedIn: https://www.linkedin.com/in/jessicayarmey/

Instagram: https://www.instagram.com/jessicayarmey/

Twitter: https://twitter.com/JessicaYarmey

Website: https://jessicayarmey.com/

More from SizzleSociety:

Website: https://sizzlesociety.com/

Instagram: https://www.instagram.com/sizzlesociety/

More from FlexSociety:

Instagram: https://www.instagram.com/flex_society_/

Twitter: https://twitter.com/Flex_Society_

Website: https://flexsociety.com/

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

This quote hit me so hard as I listened to it, I had to stop the audio book and record a voice memo with some initial thoughts for me to come back to.

My thinking kept on swirling down this rabbit hole, so much so that I figured I would put the maze together into a solo episode. I've never pushed a solo episode live before so send me your feedback. If you like hearing my thought processes around my own growth in work and in self, I'm happy to share.

Takeaways:

- Self-exploration is a continuous journey that evolves over time.

- Defining who you are is the first step in reaching your next level.

- Removing elements that do not serve your true self is crucial.

- Feedback should be collected intentionally and thoughtfully.

- Not all feedback is beneficial; discern what to apply and what to file away.

- Understanding your default mode can lead to greater satisfaction.

- Visualizing different versions of yourself can aid in self-awareness.

- Surrounding yourself with positive influences fuels your strongest self.

- Self-sabotage often stems from internal conflicts and fears.

- Embracing your uniqueness is key to standing out.

More from Jessica:

LinkedIn: https://www.linkedin.com/in/jessicayarmey/

Instagram: https://www.instagram.com/jessicayarmey/

Twitter: https://twitter.com/JessicaYarmey

Website: https://jessicayarmey.com/

More from SizzleSociety:

Website: https://sizzlesociety.com/

Instagram: https://www.instagram.com/sizzlesociety/

More from FlexSociety:

Instagram: https://www.instagram.com/flex_society_/

Twitter: https://twitter.com/Flex_Society_

Website: https://flexsociety.com/

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

He shares his perspective on entrepreneurship, the differences between PE funding and bootstrap funding, and the importance of problem-solving in business. Matt also talks about the support system he relies on and how he handles failures. He explains the concept of responsible franchising and how Woven aims to help franchisors and franchisees collaborate and drive success.

We also explore the challenges of operationalizing franchise systems and the need to bridge the gap between franchisors and franchisees. It discusses the limitations of traditional methods, such as lengthy operations manuals and standalone learning management systems (LMS), and the importance of effectively communicating and executing brand standards at the frontline level.

The conversation also highlights the need for streamlined and accessible tools that can support franchisees in their day-to-day operations. The guest, Matt, shares his vision for Woven, a software platform that aims to bridge the gap between franchisors and franchisees and provide operational accountability and efficiencies.

Takeaways:

- Entrepreneurship is about solving problems and taking on challenges.

- There are different paths to funding a business, and the choice depends on the founder's desired outcomes and what they want to achieve.

- Having a support system is crucial for entrepreneurs to navigate failures and challenges.

- Responsible franchising focuses on the success of franchisees and involves collaboration and accountability between franchisors and franchisees.

- Woven helps operationalize franchise businesses and supports franchisees in achieving profitability and success. Operationalizing franchise systems is a challenge that requires bridging the gap between franchisors and franchisees.

- Traditional methods, such as lengthy operations manuals and standalone learning management systems, are often ineffective in communicating and executing brand standards at the frontline level.

- Streamlined and accessible tools are needed to support franchisees in their day-to-day operations.

- Woven is a software platform that aims to bridge the gap between franchisors and franchisees and provide operational accountability and efficiencies.

More from Matt:

LinkedIn: https://www.linkedin.com/in/mattgoebel/

Woven Website: https://startwoven.com/

More from Jessica:  

LinkedIn: https://www.linkedin.com/in/jessicayarmey/ 

Instagram: https://www.instagram.com/jessicayarmey/

X: https://twitter.com/JessicaYarmey  

Website: https://jessicayarmey.com/  

More from SizzleSociety:  

Website: https://sizzlesociety.com/  

Instagram: https://www.instagram.com/sizzlesociety/ 

More from FlexSociety:  

Instagram: https://www.instagram.com/flex_society_/

X: https://twitter.com/Flex_Society_  

Website: https://flexsociety.com/  

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

Von Ancken highlights the need for fitness facilities to offer a variety of amenities and personalized guidance to cater to individual needs. He also discusses the challenges of customer acquisition in the industry and the importance of meeting people where they are in their fitness journey.

We also discuss the Wellness Growth Mastermind, a community he created for leaders in the health and wellness space to connect and share insights. The community consists of accomplished and kind individuals who come together to support and learn from each other. Brian emphasizes the importance of relationship building and generosity in business, and how it can lead to valuable partnerships and growth.

He also highlights the need for self-reflection and taking care of oneself in the wellness industry. Brian invites founders and individuals in the health and wellness space to join the Wellness Growth Mastermind and connect with him.

Takeaways

- Holistic wellness, including physical, mental, and social well-being, is becoming increasingly important in the fitness industry.

- Fitness facilities should offer a variety of amenities and personalized guidance to cater to individual needs.

- Meeting people where they are in their fitness journey is crucial for customer acquisition and retention.

- The industry needs to educate the mass market about the benefits of a balanced fitness routine and avoid judgment or pressure.

- Creative and alternative acquisition strategies are necessary to reach a wider audience.

- The Wellness Growth Mastermind is a community for leaders in the health and wellness space to connect and share insights.

- Relationship building and generosity are key in the wellness industry and can lead to valuable partnerships and growth.

- Self-reflection and taking care of oneself are important aspects of success in the wellness industry.

- Founders and individuals in the health and wellness space are invited to join the Wellness Growth Mastermind and connect with Brian.

About Brian:

Brian is a health and wellness entrepreneur who created the Wellness Growth Mastermind, a community of wellness leaders dedicated to business and personal growth. He previously founded the mindful social workout ANCKOR and has helped scale brands like Tough Mudder, Barry's, and Othership as an executive. His mantra is, "Know yourself and have fun".

More from Brian:

LinkedIn: https://www.linkedin.com/in/brianvonancken/

Wellness Growth Mastermind Website: https://www.joinwgm.com/

More from Jessica:

LinkedIn: https://www.linkedin.com/in/jessicayarmey/

Instagram: https://www.instagram.com/jessicayarmey/

Twitter: https://twitter.com/JessicaYarmey

Website: https://jessicayarmey.com/

More from SizzleSociety:

Website: https://sizzlesociety.com/

Instagram: https://www.instagram.com/sizzlesociety/

More from FlexSociety:

Instagram: https://www.instagram.com/flex_society_/

Twitter: https://twitter.com/Flex_Society_

Website: https://flexsociety.com/

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

Ryan highlights success stories of franchisees, the challenges of delegation, and the role of continuous learning and mentorship in business growth. He emphasizes the need for resilience in entrepreneurship and the importance of community engagement through partnerships with local rescues.

Takeaways:

- Franchising allows for rapid growth and support for owners.

- Success stories of franchisees highlight the impact of Tip Top K9.

- Training systems are crucial for turning passionate individuals into dog trainers.

- Community partnerships enhance the brand's reputation and impact.

- Branding and marketing are essential for attracting clients and franchisees.

- Recognition and trust in a brand can significantly affect business success.

- Navigating the competitive landscape requires strategic marketing efforts.

- Sustainable growth is prioritized over rapid expansion.

- Passion for the business is vital for long-term success.

- Continuous learning and mentorship are key to evolving as an entrepreneur.

About Tip Top K9 Dog Training:

Website: https://tiptopk9.com/

Franchising: https://tiptopk9.com/franchising-opportunities/

Instagram: https://www.instagram.com/tiptopk9/

More from Jessica:

LinkedIn: https://www.linkedin.com/in/jessicayarmey/

Instagram: https://www.instagram.com/jessicayarmey/

Twitter: https://twitter.com/JessicaYarmey

Website: https://jessicayarmey.com/

More from SizzleSociety:

Website: https://sizzlesociety.com/

Instagram: https://www.instagram.com/sizzlesociety/

More from FlexSociety:

Instagram: https://www.instagram.com/flex_society_/

Twitter: https://twitter.com/Flex_Society_

Website: https://flexsociety.com/

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

While we both have a background in marketing, Sam's superpowers are completely different than mine. She is our team mom, guided by intuition, empathy, love and light. She is the ultimate hype woman and will say "Let's go." when all other signs point to "no." She feels just as comfortable with a Chief Vibe Officer title as she does with a Chief Marketing Officer title.

This podcast is special not just because it's episode 25 but because it's the first time we've really given a peek behind the curtain of how we work together. It's almost always chaotic in a perfectly imperfect kind of way.

Topics include Sam's journey into fitness, her unique approach to marketing, and the importance of collaboration and empathy in leadership. Sam emphasizes the need to explore passions and the boundless nature of creativity, encouraging listeners to embrace their potential and pursue their interests.

Takeaways

- Samantha Salas is a marketing expert in the fitness industry.

- Empathy and grace are crucial in leadership.

- Building remote teams can foster amazing culture and connection.

- Exploring multiple passions can prevent boredom and enhance creativity.

- Networking opens doors to unexpected opportunities.

- A growth mindset is essential for personal and professional development.

- Hiring for culture fit is as important as skills.

- Team dynamics can make or break a project.

- Creativity is boundless and should be nurtured.

- Leadership involves understanding and supporting team members.

More from Sam:

LinkedIn: https://www.linkedin.com/in/samanthaarelysalas/

X: https://x.com/shakewithsam

More from Jessica:

LinkedIn

Instagram

Twitter

Website

More from SizzleSociety:

Website

YouTube

Instagram

More from FlexSociety:

Instagram

Twitter

Website

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

She shares her journey from being a participant in fitness to working in the industry, and emphasizes the importance of making connections and introductions.

We also discuss the challenges of organizing events during COVID-19 and the need for flexibility and adaptability. Crystal Wheeler reflects on the challenges and successes of virtual events, the importance of active listening, and her experiences as a woman in the fitness industry. She discusses the growth of Athletech and its focus on providing comprehensive content for the fitness industry.

Crystal emphasizes the need for women to support and uplift each other in the industry and shares her involvement with Net Women. She also highlights the significance of networking and building relationships in career success.

Takeaways:

- Relationship building is a valuable skill in the fitness industry, and listening is key to effective communication.

- Attending events and taking advantage of social spaces can lead to valuable connections and opportunities.

- Introverted individuals can still thrive in the fitness industry by finding comfort in familiar spaces and taking small steps to engage with others.

- Virtual events during COVID-19 required adaptability and creativity to maintain connections and provide valuable content.

- The fitness industry is a close-knit community that supports and helps each other. Virtual events should be concise and focused on one day to maintain engagement

- Active listening is crucial for meaningful connections and understanding

- Women in the fitness industry should support and empower each other

- Networking and building relationships are essential for career growth

More from Crystal:

LinkedIn

More from Athletech:

Website

More from Jessica:

LinkedIn

Instagram

Twitter

Website

More from SizzleSociety:

Website

YouTube

Instagram

More from FlexSociety:

Instagram

Twitter

Website

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

We also discuss the role of women in franchising and the need for more female franchise owners. We highlight the entrepreneurial nature of franchising and the value of strong relationships, education and mentorship in the industry.

We also talk about navigating career growth in a big organization, the value of networking, and the need for ongoing learning. Jess shares her experiences in the franchising industry and offers insights into her role in field finance. She also expresses her passion for mentoring the next generation of leaders.

Takeaways:

- Franchising offers a fast-paced and innovative environment with opportunities for growth and learning.

- Small franchisees often need support in understanding financial concepts and managing their P&L.

- Large franchisees benefit from strategic thinking and a focus on growth and mergers and acquisitions.

- The franchisor's culture and values play a crucial role in creating a positive and supportive environment for franchisees.

- Women are underrepresented in franchising due to risk aversion, but providing a strong support network and a sense of safety can encourage more women to pursue franchise ownership.

- Franchising can be a middle ground opportunity that allows women to scratch their entrepreneurial itch while still having the support and resources of a franchisor.

- Education and information about the franchising business model are key to attracting more women to explore franchising as entrepreneurs or employees.

- Building a strong network and leveraging external partnerships can create opportunities for women in leadership roles in franchising.

- Flexibility and adaptability are important qualities for career growth, and it's essential to focus on acquiring the skills needed for future career goals.

- Mentoring the next generation of leaders is a valuable aspect of franchising, and women have a natural ability to mentor and support others in the industry.

More from Jessica Thornton:

Jessica Thornton, MBA is a strategic finance leader and data-driven decision-maker with a knack for turning complex numbers into clear business strategies. When she's not driving growth at European Wax Center, she's at home in Carrollton with her husband, two teenage boys, and an elementary-aged daughter. Jessica also finds time to coach youth soccer and enjoys cooking on the weekends, balancing a dynamic career with her passion for family and community involvement.

LinkedIn

European Wax Center

More from Jessica:

LinkedIn

Instagram

Twitter

Website

More from SizzleSociety:

Website

YouTube

Instagram

More from FlexSociety:

Instagram

Twitter

Website

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

He discusses the benefits of contrast therapy and the importance of community and connection in the wellness space. Sauna House empowers disconnection from technology and creates real-world interactions. Lachlan explains the four states of consciousness and the role of sauna and cold therapy in achieving the most desirable state. He also shares his personal journey as an entrepreneur and the challenges of balancing work and mindfulness.

Andrew Lachlan discusses his tolerance for risk-taking and the importance of finding ways to relax and re-center. He shares how his background in high-intensity sports and leadership roles has shaped his mindset in entrepreneurship.

Andrew emphasizes the value of service towards others and the need for connection and support in the entrepreneurial journey. He also talks about his approach to franchising and the importance of finding the right franchisees who align with the brand's vision. Andrew highlights the benefits of franchising, including the energy and momentum it brings to the brand, as well as the opportunity for collaboration and learning from franchise owners.

Takeaways:

- Contrast therapy, which involves alternating between heat and cold, has long-term benefits for cardiovascular health and detoxification.

- Sauna House focuses on creating a community-oriented space that promotes disconnection from technology and connection with others.

- The four states of consciousness are restless mind and calm body, restless mind and restless body, calm mind and restless body, and calm mind and calm body.

- Sauna and cold therapy can help achieve the most desirable state of consciousness by rewiring the dopamine reward system and promoting mindfulness.

- Balancing work and mindfulness is essential for preventing burnout and anxiety, and recovery is just as important as productivity for entrepreneurs. - Finding ways to relax and re-center is important in entrepreneurship

- High-intensity sports and leadership roles can shape an entrepreneurial mindset

- Service towards others and connection are crucial in the entrepreneurial journey

- Franchising brings energy, momentum, and collaboration to a brand

- Giving back to the environment is a priority for Sauna House through their partnership with 1% for the Planet

More From Sauna House:

Website

Franchise Info

Inc 5000 Ranking

More From Andrew:

About

Instagram

More from Jessica:

LinkedIn

Instagram

Twitter

Website

More from SizzleSociety:

Website

YouTube

Instagram

More from FlexSociety:

Instagram

Twitter

Website

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

His entrepreneurial success is vast-ranging in many different industries, from a quick-serve restaurant chain that just won the top 500 franchise award for 2024, to a payroll and HR company, digital marketing agency and now even a construction company that is now disrupting the industry.

He was named a top 100 Entrepreneur in America, Top 40 Executive under 40 by the Business Journal, and a Top Entrepreneur to Follow for 2022.

Jeff’s acclaimed podcast, The Jeff Fenster Show, features successful

entrepreneurs, celebrities and athletes sharing their insights and stories of

success. Today, Jeff speaks around the country on entrepreneurial mindset, Relationship Capital and vertical integration.

He attributes all of his success to the relationships he has built, some going back to his childhood.

Listen through to the end of this episode for a special giveaway. Enter by Monday, September 9!

More from Jeff:

Instagram

Youtube

Linkedin

Facebook

Tik Tok

Website

Everbowl Website

More from Jessica:

LinkedIn

Instagram

Twitter

Website

More from SizzleSociety:

Website

YouTube

Instagram

More from FlexSociety:

Instagram

Twitter

Website

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

We also discuss the importance of mentorship for the next generations of entrepreneurs. There is a value in sharing knowledge and lessons learned with others, especially young entrepreneurs. We highlight the importance of self-awareness and finding the right mentors and coaches.

We talk about the importance of authenticity and networking on LinkedIn, the power of connecting with super connectors, the value of tapping into resources and delegating tasks, the mindset of an entrepreneur, the connection between athletics and entrepreneurship, the lessons learned in entrepreneurship, and the role of the fitness industry in promoting health and wellness.

Takeaways:

- Pivoting and adapting are essential in entrepreneurship

- Finding the right mentors and coaches is crucial for personal and professional growth

- Sharing knowledge and lessons learned can help others on their entrepreneurial journey

- Self-awareness is key to understanding one's strengths and weaknesses

- Building a personal brand can create opportunities and connections

- Entrepreneurship requires a mindset of embracing risk and learning from failures

- Authenticity and networking on LinkedIn can lead to valuable connections and opportunities.

- Super connectors are valuable resources for making meaningful connections.

- Delegating tasks and tapping into resources can help entrepreneurs focus on their strengths and grow faster.

- The mindset of an entrepreneur is crucial for resilience and success.

- Athletic training can provide valuable lessons and skills for entrepreneurship.

- The fitness industry plays a vital role in promoting health and wellness.

- The ability to reframe challenges and control what you can control is essential in entrepreneurship.

- Health and wellness are foundational for success in all areas of life.

Nick Berry is an accomplished entrepreneur, CEO, advisor, and author, with a track record which includes founding and leading numerous companies recognized for their success since his first venture in 2002.

His leadership has earned his ventures repeated accolades for growth, client satisfaction, and company culture, including 5x on the Inc5000, 7x Entrepreneur Magazine Franchise 500, 3x Top Fitness Franchisor and 4x Best Places to Work awardee.

Every week Nick shares the real stories and 'earned secrets' from seasoned, successful business owners in his podcast, 'The Business Owner's Journey'.

About Nick

LinkedIn

Facebook

X

Instagram

Youtube

More from Jessica:

LinkedIn

Instagram

Twitter

Website

More from SizzleSociety:

Website

YouTube

Instagram

More from FlexSociety:

Instagram

Twitter

Website

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

Jessica also explores the need to build a team to support her goals and the fear of letting go of control. The conversation highlights the significance of mentorship and collaboration in achieving success in the fitness industry and entrepreneurship.

Overall, Jessica expresses gratitude for the conversation and looks forward to the future.

Takeways:

- Authenticity is crucial in the fitness industry, especially when pursuing fitness modeling.

- Finding the right content creation method, such as writing, can help showcase expertise and connect with the target audience.

- Building a team and seeking help is essential for growth and avoiding burnout.

- Mentorship and collaboration play a significant role in achieving success in the fitness industry and entrepreneurship.

More From Jessica Byrne:

Instagram

More from Jessica Yarmey:

LinkedIn

Instagram

Twitter

Website

More from SizzleSociety:

Website

YouTube

Instagram

More from FlexSociety:

Instagram

Twitter

Website

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

Katharine also introduces her current project, The Baubo Project, which aims to bring the conversations happening between women entrepreneurs into the light. She highlights the need for a new narrative around entrepreneurship and shares insights from her interviews with successful female entrepreneurs.

We discuss the importance of investing in oneself and finding a balance between feminine and masculine energy in the workplace. We also touch on the impact of age and generational differences in entrepreneurship. Katharine shares her insights on intuition and the importance of paying attention to the signals our bodies and minds give us. She also discusses her own experiences with setback seasons and offers advice on how to navigate them. Finally, we discuss the concept of legacy and the power of ideas.

Takeaways:

- Women entrepreneurs face unique challenges and have different perspectives and visions compared to their male counterparts.

- Aligning heart, mind, and vision is crucial for sustainable and fulfilling entrepreneurship.

- Negativity and preconceived notions can be noise that distracts from true innovation and creativity.

- Entrepreneurship is about finding your own path and operating in a way that feels authentic and aligned with your values.

- Creating space for play and creativity is essential for entrepreneurial success.

- Taking time for reflection, processing emotions, and self-care is important for maintaining resilience and well-being as an entrepreneur.

- Investing in oneself is crucial for personal and professional growth.

- Finding a balance between feminine and masculine energy in the workplace is important.

- Understanding oneself and finding the right sequence of actions is key to success.

- Age and generational differences play a role in entrepreneurship.

- Paying attention to intuition and the signals our bodies and minds give us is essential.

- Navigating setback seasons requires resilience, support, and self-reflection.

- Legacy can be created through the power of ideas and positive impact.

More From Katharine:

Katharine Campbell Hirst’s eclectic life spans six countries and diverse careers, including strategy consulting at Accenture, speechwriting for Tory Burch, and co-creating a spy museum.

As a coach and strategic guide for women entrepreneurs and executives, Katharine is obsessed with what’s possible when women operate from their deepest power and with full permission. She believes that we can heal capitalism by putting power in the hands of women who use business as a tool to augment our shared humanity.

Katharine is also working on a book about how women entrepreneurs build their businesses differently when they tap into their feminine strengths. She's interviewed over 25 highly successful founders who have, between them, raised over a billion dollars and created businesses worth many times that.

Links:

Website

Baubo Project Website

Newsletter

Linkedin

Instagram

More from Jessica:

LinkedIn

Instagram

X

Website

More from SizzleSociety:

Website

Instagram

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

Matt shares his insights on bridging the gap between different generations in the workplace and his approach to employee development and coaching in the fitness industry.

We run through various topics related to the fitness industry, including the impact of social media and AI, the role of smartphones in clubs, the need for customer service and engagement and the rise of boutique fitness and recovery centers.

From a growth and self-improvement perspective, Matt shares the importance of removing unnecessary things to create space for success. He also shares his insights on these topics and recommends several books for further reading.

Takeaways

- Healthtrax is a fitness and wellness organization primarily located in New England, known for partnering with hospitals and healthcare organizations.

- Matt Wright is the Vice President of Growth and Development at Healthtrax and the founder of the Earn Your Stripes fitness program.

- Employee development and coaching are crucial for success in the fitness industry, and Healthtrax focuses on helping their team members set and achieve personal and professional goals.

- Bridging the generation gap in the workplace requires understanding and adapting to the unique strengths and preferences of each generation.

- The boutique fitness space emphasizes motivation, accountability, and creating an energetic and engaging environment for members.

- The military-inspired theme of Earn Your Stripes sets it apart from other fitness programs, and it offers a variety of modalities and programs for different demographics.

- The younger generation is more active on social media and has a greater online presence, so it's important for fitness professionals to adapt and leverage social media platforms.

- Smartphones are here to stay, and instead of banning them, fitness clubs should focus on coaching employees to prioritize customer service and engagement.

- The fitness industry should consider incorporating more recovery and passive wellness services to meet the growing demand for holistic well-being.

- Big box gyms should evaluate their offerings and consider diversifying to include a wider range of services beyond just cardio and strength training.

- It's important to remove unnecessary things from our lives to create space for success and happiness.

Recommended books for further reading:

'The Happiness Advantage' by Shawn Achor

'Power of Moments' by Chip and Dan Heath

'The Talent Code' by Daniel Coyle

'The Subtle Art of Not Giving a F*ck' by Mark Manson

More from Matt:

LinkedIn

Healthtrax Website

More from Jessica:

LinkedIn

Instagram

Twitter

Website

More from SizzleSociety:

Website

YouTube

Instagram

More from FlexSociety:

Instagram

Twitter

Website

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

She also shares her persistence in connecting with Gary Vaynerchuk, which eventually led to a job offer at VaynerMedia. Mona reflects on the generational divide and the challenges faced by Gen Z, including living at home due to high rent costs. She also discusses her unique perspective and detachment from her own generation due to her early exposure to working with adults.

Mona Sinha shares her journey of self-discovery, pursuing her passions, and finding her purpose. She discusses the challenges of connecting with others her age and the importance of relatability and authenticity. Mona talks about her current work in clinical psychology and using emerging technologies for mental health interventions. She emphasizes the need for young people to find their purpose and offers advice for those struggling to make progress on their goals. Mona also shares her own experiences with mental health and how she has turned her struggles into strengths.

Takeaways:

• Taking action and iterating is key to entrepreneurial success.
• Persistence and going the extra mile can lead to unexpected opportunities.
• High rent costs have led many Gen Z individuals to live at home.
• Early exposure to working with adults can shape one's perspective and detachment from their own generation. Finding your purpose and pursuing your passions can lead to a fulfilling life.
• Authenticity and relatability are important in building connections with others.
• Using emerging technologies for mental health interventions can have a positive impact on young people.
• Struggles with mental health can be turned into strengths and used to help others.
• It's important to have self-awareness and manage your mental health to prevent it from hindering your daily life.

More From Mona:

Website  

Instagram

X

LinkedIn

More from Jessica:

LinkedIn

Instagram

Twitter

Website

More from SizzleSociety:

Website

YouTube

Instagram

More from FlexSociety:

Instagram

Twitter

Website

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

He shares the challenges he faced, including back surgery and cash flow issues, and how he overcame them. Joe also explains the creation of two separate entities, Launch Digital Marketing and Dealer Inspire, and their eventual sale to Cars.com.

After his exit, Joe shares the path that led him to start Go Brewing, a non-alcoholic beer company. Even as a seasoned entrepreneur, Joe has pulled a lot of learnings from his digital start-ups into his newest venture.

His wisdom for anyone considering entrepreneurship is the importance of finding something you love and the power of taking small steps. Joe also talks about the marketing strategies he's using for Go Brewing, such as focusing on direct-to-consumer channels and building a strong online community. He emphasizes the value of ongoing learning and the ability to adapt and innovate in a competitive industry.

Takeaways:

- Seize opportunities and make the most of them, even if they are unexpected.

- Adversity can lead to unexpected paths and opportunities for growth.

- Micro learning and maximizing small increments of time can lead to significant achievements.

- Creating separate entities with different ownership structures can provide flexibility and potential for future sales.

- Entrepreneurship is messy and challenging, but perseverance and adaptability are key to success. Find something you love and are passionate about when starting a business.

- Take small steps and focus on what's in front of you to make progress.

- Ongoing learning through podcasts, videos, and books is crucial for personal and professional growth.

- Innovation and adaptability are key in a competitive industry.

- Building a strong online community and focusing on direct-to-consumer channels can be effective marketing strategies.

- Non-alcoholic beverages are gaining popularity, and there is a growing market for alternatives to traditional alcoholic drinks.

More from Joe:

Instagram

LinkedIn

Go Brewing Website

More from Jessica:

LinkedIn

Instagram

Twitter

Website

More from SizzleSociety:

Website

YouTube

Instagram

More from FlexSociety:

Instagram

Twitter

Website

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

After surviving a brain hemorrhage and facing significant cognitive challenges, Kat experienced the difficulty of being misunderstood and not seen for who she truly was. This led her to start her own consulting business and launch a newsletter called Become the Wild, where she explores vulnerability and the human experience.

Kat emphasizes the importance of aligning your work with your values and finding a community of support. She also discusses the mindset of entrepreneurship and the need for resilience in the face of challenges.

We also discuss the importance of sharing from a place of vulnerability and imperfection in business. We emphasize the value of authenticity and the need to break free from the pressure of perfectionism.

We also explore the challenges and experiences of being a woman in the business world, including the need to navigate gender biases and stereotypes. We couldn't navigate this topic without throwing some shade at Isabelle Butker's husband.

We discuss the importance of setting boundaries as working moms and finding a balance between work and family life. Our conversation concludes with a discussion on empathy and the need for genuine understanding and connection with others.

Takeaways:

- Resilience is not an all-or-nothing thing; it's a constant battle that requires effort and cultivation.

- Aligning your work with your values and having a sense of purpose can sustain you through the ups and downs of entrepreneurship.

- Building a community of support and surrounding yourself with like-minded individuals can provide encouragement and guidance.

- Authenticity and vulnerability are key in building meaningful connections and making a lasting impact.

- Hope is not wishful thinking; it's the belief that things can get better and the confidence to overcome challenges.

- Share from a place of vulnerability and imperfection in business, as authenticity is valued and helps build connections.

- Break free from the pressure of perfectionism and give yourself permission to be where you are in your journey.

- Navigate the challenges of being a woman in the business world by finding your voice, supporting other women, and challenging gender biases.

- Set boundaries as a working mom to find a balance between work and family life.

- Practice empathy by seeking to understand others and meeting them where they are, without projecting our own experiences onto them.

More from Kat:

I’ve dedicated my career to improving the health and wellbeing of patients across the world. With over 10 years as a leader in the healthcare sector (Pharma, MedTech, Medical, Wellness) and almost 20 years as a volunteer in the non-profit sector, my goal has always been to have a positive impact in people’s lives. Since 2020, I've been a full-time consultant, partnering with mission-driven organizations in the healthcare space.

Medium

X

More from Jessica:

LinkedIn

Instagram

Twitter

Website

More from SizzleSociety:

Website

YouTube

Instagram

More from FlexSociety:

Instagram

Twitter

Website

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

The conversation covers my journey from being a Division 1 collegiate soccer player to working in marketing for fitness brands like Gold's Gym and Club Pilates. We highlight the resilience and determination required to navigate career transitions and pursue one's goals. I discuss the importance of personal branding and networking, and how it played a role in my career.

I share the journey from marketing to starting my own fitness concept and the challenges faced along the way. I emphasize the mindset and resilience required to be an entrepreneur and share advice for athletes looking to build their personal brands and transition into entrepreneurship.

Takeaways

- There are many overlaps between high-performance athletics and high-performance executives, including mindset, drive, and the ability to channel intensity.

- Athletics can teach valuable skills such as resilience, competitiveness, and the ability to set and achieve goals.

- Finding a passion and building a career around it can lead to long-term fulfillment and success.

- Career transitions, such as layoffs, can be challenging but can also provide opportunities for growth and self-discovery.

- Working in the fitness industry requires a deep understanding of the brand, collaboration with franchisees, and a focus on promoting healthy lifestyles.

- Start building your personal brand early, as it can determine the trajectory of your career.

- Being an athlete and having a growth mindset can be advantageous in entrepreneurship.

- Building a business requires a strong mindset and the ability to navigate challenges.

- Content creation and networking are essential for expanding your reach and opportunities.

- Surround yourself with like-minded individuals who can support and inspire you.

- Continuously evolve and adapt, and be open to new opportunities and challenges.

About Colette:

Colette Beyer is the founder of DRIVEN HUMAN, a portfolio of business growth services companies for high-performance lifestyle brands. With a diverse background as a combat sports athlete, political strategist, tactical fitness trainer, law enforcement officer, and firearms instructor, Colette specializes in transforming athletes into high-performance lifestyle entrepreneurs.

She developed The DRIVEN Way, a high-performance lifestyle operating system, to help athlete-entrepreneurs unleash their potential in fitness, business, and life. Colette is relentlessly DRIVEN by her mission to transform 1,000 athletes into 7-figure entrepreneurs in the next decade.

More from Colette:

LinkedIn

Instagram

Driven Human:

Website

More from Jessica:

LinkedIn

Instagram

Twitter

Website

More from SizzleSociety:

Website

YouTube

Instagram

More from FlexSociety:

Instagram

Twitter

Website

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

We discuss the significance of mindset in entrepreneurship and the importance of having a supportive network. Kevin discusses the importance of finding a supportive tribe and being mentally resilient in the face of challenges.

He shares his journey as an entrepreneur and his passion for giving back to others. Kevin introduces VUCA fit, a framework for navigating the volatile, uncertain, complex, and ambiguous world we live in.

He emphasizes the need for presence and purpose in entrepreneurship and encourages listeners to find their infinite purpose.

Takeaways

- Authentic conversations can be more engaging and meaningful than formal Q&A sessions.

- Building an entrepreneurial ecosystem involves connecting with people and sharing their stories.

- Mindset plays a crucial role in entrepreneurship, and having a healthy mindset can lead to better outcomes.

- It's important to have a supportive network of people who can provide feedback and guidance.

- Being open to new opportunities and willing to pivot can lead to personal and professional growth.

- Find a supportive tribe or mentor to navigate the challenges of entrepreneurship.

- Develop mental resilience and embrace the VUCA (volatility, uncertainty, complexity, and ambiguity) nature of the world.

- Be present and align your actions with your purpose.

- Give back and invest in others to create a positive impact.

- Embrace challenges and setbacks as opportunities for growth and learning.

- Celebrate the success and achievements of others, even if they surpass your own.

- Build a life and business that aligns with your values and brings you fulfillment.

Our Franchise My Business Discussion

More about Kevin:

Kevin Oldham is a multifaceted entrepreneur based in Kansas City who owns businesses in the management consulting and wellness industries. He is the CEO and founder of Diffactory, a differentiation and growth consultancy offering consulting solutions focused on customer attraction, growth, and retention in the lower middle market. Kevin is the co-owner of The Smoothie Shop & Supplements franchise system, which offers quality nutritional products to a health-conscious market while helping entrepreneurs achieve their goals. His latest venture is VUCA Fit™, an innovative company that supports impact and purpose-driven business leaders who want to find total fulfillment in every area of work and life.

More from Kevin:

Instagram

Facebook

TikTok

LinkedIn

More from Jessica:

LinkedIn

Instagram

Twitter

Website

More from SizzleSociety:

Website

YouTube

Instagram

More from FlexSociety:

Instagram

Twitter

Website

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

January shares her personal journey in franchising and offers insights into the keys to success in the field. The conversation also touches on the Women's Franchise Network and the role of women in franchising. Overall, the episode highlights the growth and potential of Studio Pilates and the importance of embracing opportunities and overcoming challenges in the business world.

Takeaways:

- Studio Pilates is an Australian-based Pilates concept that is expanding in the U.S. market

- The brand focuses on physical therapy-based exercises and offers a unique approach to Pilates

- Franchising requires intentional growth and building a strong support structure

- Women are underrepresented in franchising, but there is a growing opportunity for them to thrive in the industry

- The Women's Franchise Network provides valuable support and networking opportunities for women in franchising

More from Studio Pilates:

LinkedIn

Website

Instagram

More from January:

LinkedIn

More from Jessica:

LinkedIn

Instagram

Twitter

Website

More from SizzleSociety:

Website

YouTube

Instagram

More from FlexSociety:

Instagram

Twitter

Website

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

We share their experiences and strategies for managing our roles as working moms. We discuss the challenges, sacrifices, and guilt that come with being a working mom, as well as the importance of being present and intentional with their children.

Our conversation also touches on the topic of franchising and the opportunities it provides for working moms. Overall, the conversation highlights the resilience and determination of working moms and celebrates their achievements.

Happy Mother's Day to all moms and want to be moms. We see you and love you.

Takeaways

- Being a working mom involves juggling multiple responsibilities and finding a balance between work and family life.

- There are challenges, sacrifices, and feelings of guilt that come with being a working mom, but it's important to be present and intentional with your children.

- Franchising can provide opportunities for working moms to have flexible careers and involve their children in their businesses.

- Working moms are resilient and determined, and their achievements should be celebrated.

More from January:

LinkedIn

Womens Franchise Network

More from Larissa:

LinkedIn

Full Episode

Womens Franchise Network

More from Jessica:

LinkedIn

Instagram

Twitter

Website

More from SizzleSociety:

Website

YouTube

Instagram

More from FlexSociety:

Instagram

Twitter

Website

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

He emphasizes the need for brands to have a clear purpose and a bold statement to attract a dedicated audience.

Our discussion also delves into the healing of perspectives between men and women, highlighting the importance of understanding and embracing both masculine and feminine energies. We discuss the importance of inclusivity and diversity in business and society and the need to integrate different perspectives and voices rather than segregating them into separate groups.

We also touch on the challenges of personal growth and self-improvement, emphasizing the importance of forgiveness, gratitude, and contentment. Damien shares his desire to make a positive impact in the world and his interest in working with nonprofits. Overall, the conversation highlights the value of connection, effort, and continuous learning.

Takeaways

- Embrace imperfections and be present in creative endeavors.

- Brands need a clear purpose and a bold statement to attract a dedicated audience.

- Healing perspectives between men and women involves understanding and embracing both masculine and feminine energies.

- Integration and collaboration between genders can lead to faster progress and a better world.

- Integration of different perspectives and voices is crucial for progress and innovation.

- Personal growth involves questioning and redefining one's identity and behaviors.

- Forgiveness, gratitude, and contentment are powerful tools for finding peace and happiness.

- Making a positive impact in the world can be achieved through working with nonprofits and amplifying their messages.

- Connection, effort, and continuous learning are key to personal and professional success.

More from Damien:

Instagram

Website

More from Jessica:

LinkedIn

Instagram

Twitter

Website

More from SizzleSociety:

Website

YouTube

Instagram

More from FlexSociety:

Instagram

Twitter

Website

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

Keywords

bonus content, conversation, content creation, entrepreneurship, like-minded individuals, art, conviction, imposter syndrome, podcast, integration, men and women

Takeaways

• Building community and finding like-minded individuals is important for personal and professional growth.
• There are many similarities between art and entrepreneurship, including the need for conviction and the importance of the creative process.
• Imposter syndrome and self-doubt can be challenges in content creation and entrepreneurship.
• Starting a podcast can be a valuable way to share knowledge and connect with others.
• Integration and collaboration between men and women is essential for creating change and achieving gender equality in business.

More from Grace:

Website

X

LinkedIn

Kizuna Studio Community

More from Jessica:

LinkedIn

Instagram

Twitter

Website

More from SizzleSociety:

Website

YouTube

Instagram

More from FlexSociety:

Instagram

Twitter

Website

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

We talk about the significance of alignment, curiosity, and personal growth in making career transitions. Grace shares her experience of stepping away from being a concert pianist and the challenges of redefining her identity. We also discuss the role of creativity in entrepreneurship and the importance of quality inputs in quality content creation. Grace emphasizes the need for authenticity and community building in branding and marketing.

We discuss the impact of AI on the workforce and the value of human qualities in the age of automation. Grace shares her approach to evaluating and improving brands, focusing on listening and understanding the brand's identity.

We also discuss the goals of Kizuna Studio, a private mastermind community for entrepreneurs, and the power of community in supporting and empowering each other in the entrepreneurial journey.

We talk about the importance of resources and community for individuals going through challenging experiences. We also delve into the issue of funding for female founders and the need for men to take responsibility for creating change.

Grace shares her personal experience of overcoming a low point in her life and how she channeled her pain into building her business. We emphasize the importance of honesty, transparency, and celebrating progress in entrepreneurship.

Takeaways:

- Alignment and curiosity are key factors in knowing when it's time to pivot in your career.

- Authenticity and community building are crucial in branding and marketing.

- The human qualities of critical thinking, strategizing, and imagination will become more important in the age of AI.

- Listening and understanding the brand's identity are essential in evaluating and improving brands.

- Community support and connection are vital in the entrepreneurial journey.

- Resources and community are crucial for individuals going through challenging experiences.

- The funding gap for female founders can only be solved through the collective efforts of both men and women.

- Overcoming low points in life requires aligning with oneself, seeking support from others, and celebrating progress.

- Honesty, transparency, and sharing lessons learned are essential in entrepreneurship.

- Representation and sharing one's voice are important for inspiring the next generation.

- Entrepreneurship and artistic endeavors require conviction, belief in oneself, and sharing one's vision with the world.

More from Grace:

Website

X

LinkedIn

Kizuna Studio Community

More from Jessica:

LinkedIn

Instagram

Twitter

Website

More from SizzleSociety:

Website

YouTube

Instagram

More from FlexSociety:

Instagram

Twitter

Website

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

The conversation focuses on restructuring her business model and improving her pitch for B2B consulting services. Jessica Yarmey suggests being more present on social media, sharing case studies, and seeking help with sales and marketing.

Takeaways:

- Before abandoning the consulting career, restructure the business model and improving the pitch to try to inspire growth.

- Being more present on social media and sharing case studies can help establish credibility and attract clients.

- Seeking help with sales and marketing, and outsourcing weaknesses can lead to more effective business operations.

- In entrepreneurship, staff around your weaknesses.

More from Debbie:

Linkedin: https://www.linkedin.com/in/debbie-bellenger/

Thanks for tuning in!

More from Jessica:

LinkedIn

Instagram

Twitter

Website

More from SizzleSociety:

Website

YouTube

Instagram

More from FlexSociety:

Instagram

Twitter

Website

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

Jeff also talks about his involvement in the kidney stone prevention industry and the videography business he and his girlfriend run called, Maven. He emphasizes the importance of simplifying content creation and providing value to others.

We discuss the continuous growth and evolution of our approach to entrepreneurship, as well as the impact we're trying to make in the lives of others. We talk about collaboration and building together in entrepreneurship. Jeff emphasizes the value of finding the right individuals to work with and helping each other grow. He also highlights the misconceptions about entrepreneurship and the need for a realistic understanding of the journey.

He shares his love for problem-solving and the joy it brings to his entrepreneurial endeavors. Jeff talks about the importance of a complementary partner and the impact of health and wellness on entrepreneurship. He concludes with advice for those starting their entrepreneurial journey.

Takeaways

- Entrepreneurship is a continuous journey of growth and evolution.

- Simplifying content creation and providing value to others is essential for success.

- Improving someone else's life is always a good business decision.

- Legacy is not just about grand achievements, but also about positively impacting the people closest to us.

- Collaboration and working with the right individuals is key in entrepreneurship.

- Misconceptions about entrepreneurship can hinder true growth and success.

- Problem-solving is a fundamental aspect of entrepreneurship.

- Finding a complementary partner can greatly enhance entrepreneurial endeavors.

- Health and wellness play a significant role in entrepreneurship.

More from Jeff:

Jeff Sarris helps solopreneurs simplify their work and life.

He's cofounder of the branding agency SPYR and most recognized for his work with The Minimalists, Kidney Stone Diet, and the documentary MINIMALISM.

He loves creating simple systems to do more with less.

He's currently traveling the country with Amara and her business MAVEN.

Work with Jeff:

• SPYR: Your design partner when simple matters

• MAVEN: Video for Realtors, Made Simple

• BYLT: Your website, built for you

Connect with Jeff:

• Instagram

• X (Twitter)

More from Jessica:

LinkedIn

Instagram

Twitter

Website

More from SizzleSociety:

Website

YouTube

Instagram

More from FlexSociety:

Instagram

Twitter

Website

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

She discusses her career journey and her leadership style evolution. She shares her insights on the themes discussed at the IHRSA conference, including the integration of recovery in the fitness industry. Brynn explains the benefits of red light therapy and its impact on cell turnover and recovery.

Then we transition to the core of what has brought us together as connections: the challenges women face as they are climbing the ladder. We talk about "The Dream Gap" spot by Barbie Mattel that highlights the statistics around girls and science and the need to empower them to pursue their dreams. The conversation explores the lack of female role models and the need for women to see themselves in successful leadership positions. We both emphasize the importance of women supporting each other and sharing their stories and progress.

Brynn coaches a lot of mid-career women so our conversation touches on imposter syndrome, the pressure on women to perform in all areas of life, and the challenges faced by mid-career women. We highlights the significance of asking for help and the power of daily recovery.

Like & Comment on this episode on YouTube for a chance to win merch from SizzleSociety AND JK Products & Services! Winners will be tagged April 1! (Must be 18+ to enter. YouTube is not associated with this giveaway. Void where prohibited.)

Takeaways

- Women often lack aspirational figures and role models in leadership positions, which can hinder their own aspirations and confidence.

- Women need to support and uplift each other, sharing their stories and progress to inspire and empower others.

- Imposter syndrome and the pressure to perform in all areas of life are common challenges faced by women.

- Mid-career women face a critical point in their careers where they may stagnate, leave the workforce, or take off to new heights.

- Asking for help is a sign of strength and can lead to valuable connections and growth.

- Daily recovery and self-care are essential for maintaining resilience and peak performance.

More from Brynn Scarborough:

LinkedIn

More from JK Products & Services:

Website

LinkedIn

More from Jessica:

LinkedIn

Instagram

Twitter

Website

More from SizzleSociety:

Website

YouTube

Instagram

More from FlexSociety:

Instagram

Twitter

Website

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

We talk about the unique aspects of the franchising industry and the opportunities it offers. Larissa shares her insights on franchise development and the importance of understanding all aspects of the business. We also dive into the growth of Chicken Salad Chick and its focus on providing a great guest experience.

Larissa highlights the high percentage of female franchise owners in Chicken Salad Chick and the need for more representation of women in franchising. Larissa discusses the importance of representation in franchising and the responsibility to show up and be a leader. She shares her experience of navigating a low point in her career and personal life and how she overcame it.

We also talk about the challenges of balancing work and motherhood and the need to be intentional with time and presence.

Larissa's future goal is to become a franchise partner and expand the Women's Franchise Network.

GIVEAWAY: Like and comment on this episode on YouTube for a chance to win some SizzleSociety merch and a $25 Chicken Salad Chick gift card. 2 winners will be selected on 3/25. Must be 18 to enter. YouTube is not associated with this giveaway.

Takeaways:

- Franchising offers opportunities for individuals to become small business owners and provides a support network for entrepreneurship.

- Franchise development involves guiding potential franchise partners through the franchising process and ensuring a good fit for both parties.

- Small brands preparing for fast growth should focus on maintaining a strong culture and laying out clear expectations for franchise partners.

- Chicken Salad Chick stands out in the franchising industry with its unique positioning, delicious product, and great guest experience.

- The Women's Franchise Network (WFN) provides a platform for women in franchising to connect, share resources, and support each other.

More from Larissa Ortiz Palatiere:

LinkedIn

WFN LinkedIn

More from Chicken Salad Chick:

Website

LinkedIn

Instagram

More from Jessica:

LinkedIn

Instagram

Twitter

Website

More from SizzleSociety:

Website

YouTube

Instagram

More from FlexSociety:

Instagram

Twitter

Website

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

We also discuss the power of connecting with the right people and leveraging social media for networking. We discuss imposter syndrome, fear of failure, and the challenges of putting oneself out there. We emphasize the importance of embracing imposter syndrome and pushing through the fear to take action. We also discuss the dangers of comparing oneself to others and the value of leaving breadcrumbs for others to follow.

I highlight the power of authenticity and connection in building a personal brand. Finally, I encourage Rania to step into her superpower and embrace her unique perspective and experiences.

Takeaways:

- Networking and building connections are crucial for career growth and finding new opportunities.

- Considering entrepreneurship and fractional consulting as alternative paths to pursue your passion.

- Continuing education and staying relevant in your field is essential for long-term success.

- Maintain a positive mindset and focus on small wins to navigate comeback seasons.

- Utilize social media and remote networking to connect with like-minded professionals and build your personal brand.

- Imposter syndrome is common and can be overcome by taking action and embracing the fear of failure.

- Comparing yourself to others is counterproductive and can hinder your progress. Focus on your own growth and learning.

- Leaving breadcrumbs for others by sharing your knowledge and experiences is a valuable way to contribute and make an impact.

- Authenticity and connection are key in building a personal brand.

- People connect with individuals who are genuine and relatable.

- Stepping into your superpower means embracing your unique perspective and experiences, and using them to make a difference in your field.

More from Rania:

Linkedin: https://www.linkedin.com/in/raniaosburn/

More from Jessica:

LinkedIn

Instagram

Twitter

Website

More from SizzleSociety:

Website

YouTube

Instagram

More from FlexSociety:

Instagram

Twitter

Website

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

We discuss the impact of franchising on families and the importance of understanding the franchisee's perspective. We also explore the opportunities and challenges in franchising, the differences between big and small brands, and the role of leadership in building successful franchise businesses. Additionally, we touch on the unique dynamics of working in a conglomerate like Unleashed Brands. Carisa discusses the unique advantage of Unleashed Brands and how their conglomerate franchise model allows franchisees to diversify their portfolios and leverage shared resources. She emphasizes the importance of maintaining culture and identity for each brand within the conglomerate. Carisa also highlights the significance of soft skills in franchising and the need to develop mindset skills for success. She shares her personal experience of navigating low points and building resilience, emphasizing the power of relationships and support.

Takeaways

• Franchising has a significant impact on families and communities, and it is important for franchisors to understand and address the challenges faced by franchisees.
• Building strong relationships, trust, and effective communication are crucial in the franchisor-franchisee dynamic.
• Entrepreneurs entering the franchising space should have a passion for both entrepreneurship and following established systems and structures.
• Leadership skills are essential for franchisees to build successful businesses and develop the next generation of leaders.
• Working in a conglomerate provides the opportunity to serve a diverse range of customers and leverage resources and expertise across multiple brands. Unleashed Brands offers a unique advantage with its conglomerate franchise model, allowing franchisees to diversify their portfolios and leverage shared resources.
• Maintaining culture and identity for each brand within the conglomerate is crucial to create a cohesive yet distinct experience for customers.
• Soft skills play a significant role in franchising, and developing mindset skills is essential for success.
• Navigating low points and building resilience is a part of the journey, and the support of relationships is invaluable.

More from Carisa:

LinkedIn

More from Unleashed Brands:

Website

More from Jessica:

LinkedIn

Instagram

Twitter

Website

More from SizzleSociety:

Website

YouTube

Instagram

More from FlexSociety:

Instagram

Twitter

Website

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

Khaled shares his favorite guest, Anthony Trucks, and his dream podcast guests, including Andy Frisella and Gary Vaynerchuk. We also discuss the process of starting a podcast and the importance of support and gratitude.

Khaled talks about his career in the fitness industry, his evolution from personal training to operations and leadership roles, and the keys to building a successful career in fitness. We also touch on hiring and retaining talent, leadership and management strategies, and the impact of generational differences in the workplace. Finally, Khaled shares his new role at Les Mills and the importance of group exercise in building community within fitness clubs.

In this conversation, Khaled Elmasri discusses the importance of community in group training and the role of instructors in building that community. He also explores the integration of digital and in-person fitness experiences and the shift towards a wellness ecosystem. Khaled emphasizes the need for evolving trainer education and certification to meet the changing needs of clients. He also discusses the challenges and opportunities of wearable technology.

Khaled shares his personal comeback story and highlights the importance of mentors and coaches. Finally, he encourages individuals to find their words of essence and live by them.

Takeaways:

- Starting a podcast requires taking action and not letting self-doubt hold you back.

- Building a career in fitness involves setting clear financial goals and creating a plan to achieve them.

- Hiring and retaining talent in the fitness industry requires aligning the company's mission and values with the individual's purpose and vision.

- Effective leadership involves understanding and adapting to the unique needs and preferences of different generations.

- Group training plays a crucial role in building a sense of community within fitness clubs.

- Instructors are essential in creating a strong community by connecting with members and fostering a sense of belonging.

- The integration of digital and in-person fitness experiences allows clubs to reach a wider audience and provide more options for members.

- The fitness industry is shifting towards a wellness ecosystem that includes fitness, nutrition, mental health, and stress management.

- Trainer education and certification need to evolve to include a broader understanding of topics like stress management, mental health, and nutrition.

- Wearable technology presents both challenges and opportunities in personal training, and trainers need to understand how to interpret and utilize the data.

- Personal comeback stories can inspire and motivate others to overcome challenges and achieve their goals.

- Having mentors and coaches can provide guidance and support during difficult times and help individuals reach their full potential.

- Finding and living by your words of essence can help you stay true to yourself and guide your actions and decisions.

Rise Up The Show Episode with Jessica and Khaled: https://youtu.be/7G5YoeJvX14?si=m0kl0...

More from Khaled:

LinkedIn

More from Rise Up The Show:

Podcast

YouTube

More from Jessica:

LinkedIn

Instagram

Twitter

Website

More from SizzleSociety:

Website

YouTube

Instagram

More from FlexSociety:

Instagram

Twitter

Website

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

Our conversation weaves through entrepreneurship, coaching business owners, sales tips and how to navigate a life reset. We discuss Hensley's journey from a corporate job to starting her own business, the challenges and rewards of entrepreneurship, and the importance of building sustainable sales processes.

We also touch on common mistakes in sales, the role of personalization in sales, and the need for continuous improvement and adaptation in business. Hensley shares her insights on hiring and staffing, the value of personal branding, and the importance of resilience and optimism in overcoming challenges. She concludes with advice for aspiring entrepreneurs.

Hensley also shares her insights on how small business owners can hold themselves accountable in their day-to-day operations. She emphasizes the importance of creating a vision for what you want your day-to-day to look like as a business owner. Additionally, Hensley discusses the sales side of the fitness industry and how it can be a positive force for change in people's lives.

Takeaways:

• Starting a business requires continuous adaptation and improvement.
• Building sustainable sales processes is crucial for long-term success.
• Personalization and genuine curiosity are key in sales interactions.
• Prioritizing leads and allocating resources effectively can lead to higher conversion rates.
• Building a strong personal brand can help establish trust and attract customers.
• Resilience and optimism are essential qualities for overcoming challenges in entrepreneurship.

Chapters

00:00

Introduction and Background

03:13

Being a New Entrepreneur

04:21

Transition from 9 to 5 to Entrepreneurship

06:20

Future Plans and Going Back to Corporate

08:09

Proud Moments and Growth as a Leader

16:20

Common Mistakes in Sales Processes

18:23

Personalized Approach in Sales

20:27

AI Tools and Sales Funnels

25:31

Building Trust and Relationships with Leads

27:29

Prioritizing Leads and Allocating Resources

34:49

Hiring and Staffing Challenges

38:17

Importance of Personal Branding

43:10

Overcoming Challenges and Learning from Lows

47:32

Current Focus and Areas of Help Needed

49:47

Parting Thoughts and Advice

49:54

Creating a Day-to-Day Vision

51:14

The Importance of Sales in the Fitness Industry

More from Hensley:

LinkedIn

More from Reboot:

Website

Instagram

More from Jessica:

LinkedIn

Instagram

Twitter

Website

More from SizzleSociety:

Website

YouTube

Instagram

More from FlexSociety:

Instagram

Twitter

Website

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

My goal in recording this podcast is that we can all grow together and learn how to build careers and legacies that we can be proud of.

If you know someone who would be great to feature on the show, please reach out via any of my social channels below.

Thanks for tuning in!

More from Jessica:

LinkedIn

Instagram

Twitter

Website

More from SizzleSociety:

Website

YouTube

More from FlexSociety:

Instagram

Twitter

Website