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<rss version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:content="http://purl.org/rss/1.0/modules/content/"><channel><title>Generate Your Value</title><description><![CDATA[<p>A conversation-style podcast discussing issues around life, leadership, and small business success. Andy McDowell from Generate Your Value LLC and Zach Levy from Primerica Financial Services are your co-hosts of the podcast bringing their own experiences and talents to the table to help you navigate the obstacles in building a successful small business while enjoying the journey in such a way that joy and happiness are always present in your life. Zach and Andy also bring you inspirational guests whose life and career stories help you to work towards your own joy, happiness, and success in life!</p><p><br></p><p>Andy McDowell is an engineer by trade and a creative by nature. He is the founder of the entrepreneurial and small business coaching and consulting firm, Generate Your Value, co-host of The Generate Your Value Podcast, and an Executive Contributor for Brainz Magazine.</p><p><br></p><p>Andy spent 22 years with the Boeing Company, where he always felt more like a life coach than a boss. In 2002, he began his journey into entrepreneurship within a corporation when he was asked to develop an Airspace Design Consulting business from scratch that would serve the global government market.</p><p>Andy has a Bachelor’s Degree from Georgia Tech in Electrical Engineering and a Master’s Degree in Computer Information Systems from Georgia State. Naturally, his aviation work took him around the world and enabled him to work on high-profile projects - such as preparing the Beijing and Sochi Airports for their respective Olympic Games.</p><p><br></p><p>Andy would love to have a conversation with you about how he might be able to use his strategic skills developed from his years with the Boeing Company to Generate Your Value in your personal and professional life. He has a keen sense for applying business concepts into life coaching, and life coaching concepts into business.</p><p><br></p><p>Zach Levy is a Georgia native, born and raised. Growing up as an athlete, he built the foundations of work ethic, team building, and leadership. Through elementary, middle and high school, he was a wrestler, yet when college came around, he was recruited to the cheer squad, where he truly learned about lifting up others. After college Zach went on to manage one of the largest health clubs in Georgia, but quickly found that the corporate fitness sales life was not what he thought it would be. He then moved on to be a district manager for good ole' Waffle House. As anyone in restaurant management knows, it was not all rainbows and butterflies. Experiencing rapid burnout, and not feeling fulfilled, Zach started searching for other avenues, and found a passion for helping others in the financial field. He currently is a financial advisor and broker, with a goal of growing business to all 50 states in the U.S. His mission is to break the status quo of the financial services industry, and help people truly understand how to win the money game.&nbsp;</p><p><br></p><p><br></p><p><br></p><p><br></p>]]></description><itunes:image href="https://feeds.podetize.com/iYEZXMBp1.jpg"></itunes:image><language>en-us</language><itunes:category text="Business"><itunes:category text="Entrepreneurship"></itunes:category></itunes:category><itunes:category text="Business"><itunes:category text="Management"></itunes:category></itunes:category><itunes:category text="Business"></itunes:category><itunes:explicit>false</itunes:explicit><itunes:author>Andrew David McDowell</itunes:author><link></link><itunes:owner><itunes:name></itunes:name><itunes:email>sales@podetize.com</itunes:email></itunes:owner><itunes:type>episodic</itunes:type><copyright>Copyright 2023 </copyright><item><title>How To Build A Powerful Brand For Your Business With Fritz Colinet</title><enclosure url="https://feeds.podetize.com/ep/qFWr3ILQD/media/XvyKZOIO_.mp3" length="95764072" type="audio/mpeg"></enclosure><guid isPermaLink="false">qFWr3ILQD</guid><pubDate>Wed, 22 Apr 2026 10:00:00 GMT</pubDate><itunes:duration>3990</itunes:duration><link>https://generateyourvalue.com/2024/03/12/how-to-build-a-powerful-brand-for-your-business-with-fritz-colinet</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p><span style="color: black;">Most people would look at the brand when buying a product, and that’s an essential part business owners should delve into. Joining us in this episode is </span><a href="https://www.linkedin.com/in/fritzcolinet/" rel="noopener noreferrer" target="_blank">Fritz Colinet</a><span style="color: black;">, who is a seasoned executive creative director, strategist, and brand builder with over 25 years of experience in marketing, brand development, and creative direction. Fritz discusses how business owners could build a powerful brand and explains the five stages of a buying cycle and the role of a strategic advisor to the business. Fritz also touches upon the customer journey and why it’s important to think about. How will you keep your customers in your business and make them remember your brand? Join us and grab nuggets of wisdom from your brand builder, Fritz Colinet, in today’s conversation.</span></p>]]></description><itunes:image href="https://feeds.podetize.com/S_ergsxym.jpg"></itunes:image><itunes:season>4</itunes:season><itunes:episode>20</itunes:episode></item><item><title>How to get more out of your people with Mary Lynn Zeimer</title><enclosure url="https://feeds.podetize.com/ep/n3tITTUJq/media/Urkv1RdQ8.mp3" length="170061120" type="audio/mpeg"></enclosure><guid isPermaLink="false">n3tITTUJq</guid><pubDate>Wed, 08 Apr 2026 10:00:00 GMT</pubDate><itunes:duration>4252</itunes:duration><link>https://generateyourvalue.com/2024/06/03/transformation-through-a-moment-of-surrender-with-mary-lynn-zeimer/</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p><span style="background-color: transparent; color: rgb(0, 0, 0);">When&nbsp;it comes to&nbsp;achieving self-transformation and unleashing your&nbsp;greatest&nbsp;potential, perhaps you should avoid getting deeper into the unhealthy grind of proving yourself. Sometimes, a simple moment of surrender is what it takes to unlock a better you. Andy McDowell chats with&nbsp;</span><a href="https://www.livingajoyfullifenow.com/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(0, 0, 255);">Mary Lynn Zeimer</a><span style="background-color: transparent; color: rgb(0, 0, 0);">, a master of advanced life concepts and a certified master life coach, about doing the inner work and getting the most out of yourself. She explains how to let go of an ego-driven life, spend more time on self-love, and how not to be stuck in survival mode. Mary also emphasizes&nbsp;how&nbsp;to not&nbsp;make&nbsp;everything all about money to achieve a much more positive and wholesome outlook in life.</span></p>]]></description><itunes:image href="https://feeds.podetize.com/Ahlxe50jd.jpg"></itunes:image><itunes:season>4</itunes:season><itunes:episode>30</itunes:episode></item><item><title>The Value of Sales With Amy Lau</title><enclosure url="https://feeds.podetize.com/ep/xJLF37bIU/media/U8-3Em3Iq.mp3" length="163130880" type="audio/mpeg"></enclosure><guid isPermaLink="false">xJLF37bIU</guid><pubDate>Wed, 01 Apr 2026 10:00:00 GMT</pubDate><itunes:duration>4078</itunes:duration><link>https://generateyourvalue.com/2024/05/28/understanding-value-creation-with-amy-lau</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p><span style="background-color: transparent; color: rgb(0, 0, 0);">Achieving success as an immigrant in a foreign country takes a lot of guts and a high level of resilience.&nbsp;For&nbsp;</span><a href="https://thewaufactorusa.com/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(5, 99, 193);">Amy Lau</a><span style="background-color: transparent; color: rgb(0, 0, 0);">, an immigrant from China, found her purpose in storytelling and embracing the art of value creation. Joining Andy McDowell, she shares her journey to becoming an entrepreneur and sales expert adapting to a new culture and language. Amy talks about the struggles and triumphs in building relationships, the right approach to listening to clients, and becoming versatile and flexible at all times. She also discusses why you as the salesperson should be the very first person to believe in your product and focus on your niche audience instead of casting a wide net.</span></p>]]></description><itunes:image href="https://feeds.podetize.com/NONJo-rIy.jpg"></itunes:image><itunes:season>4</itunes:season><itunes:episode>29</itunes:episode></item><item><title>Unlock Your Dreams: The Power Of Strong Self-Leadership With Dr. Kamin Samuel</title><enclosure url="https://feeds.podetize.com/ep/XKQpczT_f/media/0SsujgKH0.mp3" length="179263680" type="audio/mpeg"></enclosure><guid isPermaLink="false">XKQpczT_f</guid><pubDate>Wed, 25 Mar 2026 10:00:00 GMT</pubDate><itunes:duration>4482</itunes:duration><link>https://generateyourvalue.com/2024/05/07/unlock-your-dreams-the-power-of-strong-self-leadership-with-dr-kamin-samuel</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Do you long for a life filled with purpose and fulfillment? The answer lies within you, waiting to be unlocked through the power of Strong Self-Leadership.&nbsp;<a href="https://www.kaminsamuel.com/" rel="noopener noreferrer" target="_blank">Dr. Kamin Samuel</a>, the inspiring coach in this episode, believes strong self-leadership is the key to achieving your dreams. It’s not about external validation or striving for someone else’s definition of success but a journey of self-discovery and empowerment. Discover how to cultivate unshakeable self-belief, tap into your inner compass, own your narrative, transform your limiting beliefs, and become your biggest cheerleader today. Learn the art of strong self-leadership and unlock the power within when you tune in to this episode with Kamin Samuel.</p>]]></description><itunes:image href="https://feeds.podetize.com/mJWNpMtgH.jpg"></itunes:image><itunes:season>4</itunes:season><itunes:episode>28</itunes:episode></item><item><title>The Power Of Community: How Connection Can Change Everything With Mario Toruno</title><enclosure url="https://feeds.podetize.com/ep/9233UnjHj/media/-e0lF4Q5p.mp3" length="80199360" type="audio/mpeg"></enclosure><guid isPermaLink="false">9233UnjHj</guid><pubDate>Wed, 18 Mar 2026 10:00:00 GMT</pubDate><itunes:duration>2005</itunes:duration><link>https://generateyourvalue.com/2024/04/30/the-power-of-community-how-connection-can-change-everything-with-mario-toruno</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Life throws curveballs, and having a community to lean on during tough times is invaluable. Community members can offer emotional support, practical help, and advice, reminding you that you're not alone. Today,&nbsp;<a href="https://www.linkedin.com/in/mariotoruno/" rel="noopener noreferrer" target="_blank">Mario Toruno</a>, the Founder and CEO of&nbsp;<a href="https://livyana.com/" rel="noopener noreferrer" target="_blank">Livyana</a>, brings the power of community in supporting others going through something. He explains the tough journey of patients with different illnesses and how Livyana treks with them along that journey. In a world that can often feel isolating, the power of community is a beacon of hope and support. So, take the first step today. Find your community and unlock the power of connection with Mario Toruno.</p>]]></description><itunes:image href="https://feeds.podetize.com/lpGfY8yXi.jpg"></itunes:image><itunes:season>4</itunes:season><itunes:episode>27</itunes:episode></item><item><title>Building A Healthy Corporate Culture With Chellie Phillips</title><enclosure url="https://feeds.podetize.com/ep/lU1YDYBS2/media/WEQoHj6qQ.mp3" length="169092480" type="audio/mpeg"></enclosure><guid isPermaLink="false">lU1YDYBS2</guid><pubDate>Wed, 11 Mar 2026 10:00:00 GMT</pubDate><itunes:duration>4227</itunes:duration><link>https://generateyourvalue.com/2024/04/23/building-a-healthy-corporate-culture-with-chellie-phillips</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p class="ql-align-justify">Everyone knows that corporate culture is vital to the success of any business or corporation. However, not everybody understands how to properly build it. In this episode, Andy McDowell sits down with business coach and motivational speaker&nbsp;<a href="https://www.chelliephillips.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(74, 110, 224);">Chellie Phillips</a>&nbsp;to discuss what it takes to develop a well-rounded and inclusive corporate culture. Chellie explains the important role of storytelling in culture building and the right way to incorporate foundational values into your team. She also talks about her book Culture Secrets and her experiences helping leaders create a positive impact in their own companies.</p><p><br></p>]]></description><itunes:image href="https://feeds.podetize.com/cXvS74rk8.jpg"></itunes:image><itunes:season>4</itunes:season><itunes:episode>26</itunes:episode></item><item><title>How Outdoor Adventure Can Dispel Fear With Lora Lapiz</title><enclosure url="https://feeds.podetize.com/ep/Q0Alurj-v/media/Tbh2OjNZd.mp3" length="163385280" type="audio/mpeg"></enclosure><guid isPermaLink="false">Q0Alurj-v</guid><pubDate>Thu, 05 Mar 2026 07:11:00 GMT</pubDate><itunes:duration>4085</itunes:duration><link>https://generateyourvalue.com/2024/04/16/how-outdoor-adventure-can-dispel-fear-with-lora-lapiz</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p class="ql-align-justify"><span style="background-color: transparent; color: rgb(0, 0, 0);">Fear is a powerful inner foe. It can stop you in your tracks, push you to hate yourself and drown you in negative feelings. For&nbsp;</span><a href="http://loralapizmedia.com" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(74, 110, 224);">Lora Lapiz</a><span style="background-color: transparent; color: rgb(0, 0, 0);">, the thing that saved her from getting consumed by fear was going on an adventure. In this conversation with Andy McDowell, she shares how the outdoors allowed her to get over the deaths of her loved ones, overcome her suicidal thoughts, and heal herself by understanding the neuroscience and biological aspects of human behavior. Lora also opens up on the role of rock climbing and international travel in appreciating her life and accessing infinite possibilities in writing her own journey.</span></p>]]></description><itunes:image href="https://feeds.podetize.com/q0ClfSoIG.jpg"></itunes:image><itunes:season>4</itunes:season><itunes:episode>25</itunes:episode></item><item><title>The Power Of Self-Leadership With Dr. Lisa Yeung</title><enclosure url="https://feeds.podetize.com/ep/OlXP4cAFb/media/hQiRmPYvI.mp3" length="170390400" type="audio/mpeg"></enclosure><guid isPermaLink="false">OlXP4cAFb</guid><pubDate>Wed, 25 Feb 2026 11:00:00 GMT</pubDate><itunes:duration>4260</itunes:duration><link>https://generateyourvalue.com/2024/04/09/the-power-of-self-leadership-with-dr-lisa-yeung/</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p class="ql-align-justify">Life can never be a straight path. Most of the time, it is rough and full of roadblocks. But you can choose to steer the wheel and find yourself on a much better path, which is possible through self-leadership. In this episode, integrative coach Dr. Lisa Yeung talks about the power of leading oneself in traversing the roughest moments of our lives. She explains how embracing self-ownership can lead to fundamental personal transformation. Dr. Lisa also discusses the importance of experiencing an inner shift to live the life you deserve and get you out of your lowest moments, as well as lead others to do the same.</p>]]></description><itunes:image href="https://feeds.podetize.com/6QLf1aXzG.jpg"></itunes:image><itunes:episode>24</itunes:episode></item><item><title>The Value Of Public Relations: Increase Your Credibility And Visibility With Mickie Kennedy</title><enclosure url="https://feeds.podetize.com/ep/nL1vry1yk/media/pShiRFI4z.mp3" length="77641783" type="audio/mpeg"></enclosure><guid isPermaLink="false">nL1vry1yk</guid><pubDate>Wed, 18 Feb 2026 11:00:00 GMT</pubDate><itunes:duration>3235</itunes:duration><link>https://generateyourvalue.com/2024/04/02/the-value-of-public-relations-increase-your-credibility-and-visibility-with-mickie-kennedy/</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Public Relations is a powerful tool in boosting your reputation, credibility, and visibility. But how can you craft a positive image and build strong relationships with your audience? That is what<a href="https://www.linkedin.com/in/publicity/" rel="noopener noreferrer" target="_blank" style="color: windowtext;"> </a><a href="https://www.linkedin.com/in/publicity/" rel="noopener noreferrer" target="_blank" style="color: blue;">Mickie Kennedy</a> is here for in this episode. Mickie has been the founder of<a href="https://www.ereleases.com/" rel="noopener noreferrer" target="_blank" style="color: windowtext;"> </a><a href="https://www.ereleases.com/" rel="noopener noreferrer" target="_blank" style="color: blue;">eReleases</a> for more than 24 years. He shows great expertise in explaining the value of public relations and how it can help you increase your visibility and credibility. Do you want to stand out? Join Mickie because he unlocks the door of opportunity to help you generate more value in today’s conversation.</p>]]></description><itunes:image href="https://feeds.podetize.com/-axsbgfHJ.jpg"></itunes:image><itunes:episode>23</itunes:episode></item><item><title>Appreciating Spirituality In Business With Today’s Leading Experts</title><enclosure url="https://feeds.podetize.com/ep/qfb_vJQCE/media/3OiuO9DCy.mp3" length="95769734" type="audio/mpeg"></enclosure><guid isPermaLink="false">qfb_vJQCE</guid><pubDate>Wed, 04 Feb 2026 11:00:00 GMT</pubDate><itunes:duration>3990</itunes:duration><link>https://generateyourvalue.com/2024/03/28/appreciating-spirituality-in-business-with-todays-leading-experts</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p><span style="background-color: transparent; color: rgb(14, 16, 26);">When your business is solely dedicated to earning a strong income and puts proper team building aside, you are setting yourself up to fail. By putting spirituality in business, you cultivate a workplace environment of trust, collaboration, and connection, resulting in much better results. Andy McDowell explores this concept even deeper in a panel discussion with today’s leading experts:&nbsp;</span><a href="http://www.drlarryfarwell.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(74, 110, 224);">Dr. Larry Farwell</a><span style="color: rgb(14, 16, 26); background-color: transparent;">,&nbsp;</span><a href="http://www.reinabach.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(74, 110, 224);">Reina Bach</a><span style="color: rgb(14, 16, 26); background-color: transparent;">,&nbsp;</span><a href="http://www.alwaysonpurpose.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(74, 110, 224);">Amy Wong</a><span style="color: rgb(14, 16, 26); background-color: transparent;">,&nbsp;</span><a href="http://www.askaileda.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(74, 110, 224);">Aileda Lindal</a><span style="color: rgb(14, 16, 26); background-color: transparent;">, and&nbsp;</span><a href="https://www.westwoodintl.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(74, 110, 224);">Greg Zlevor</a><span style="color: rgb(14, 16, 26); background-color: transparent;">. Together, they discuss the importance of understanding the why of your business in order to bring humanness and openness into your processes. They also share their own practical ways of integrating spirituality into the business world, making every task fulfilling and rewarding to accomplish.</span></p>]]></description><itunes:image href="https://feeds.podetize.com/LUFNMYQpE.jpg"></itunes:image><itunes:season>4</itunes:season><itunes:episode>22</itunes:episode></item><item><title>The True Meaning Of Financial Freedom With Kirk W. McLaren</title><enclosure url="https://feeds.podetize.com/ep/dZH6p8ZSB/media/wr3EkQbcx.mp3" length="145495680" type="audio/mpeg"></enclosure><guid isPermaLink="false">dZH6p8ZSB</guid><pubDate>Wed, 28 Jan 2026 11:00:00 GMT</pubDate><itunes:duration>3637</itunes:duration><link>https://generateyourvalue.com/2024/03/26/the-true-meaning-of-financial-freedom-with-kirk-w-mclaren</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p><span style="background-color: transparent; color: rgb(14, 16, 26);">Any business owner wants to achieve financial freedom and secure a truly comfortable life, especially in their retirement years. However, this is more than just saving up money. From a much bigger perspective, it is about achieving freedom in every aspect of your life. In this episode, Andy McDowell sits down with&nbsp;</span><a href="https://www.linkedin.com/in/kirkwmclaren" rel="noopener noreferrer" target="_blank" style="color: rgb(74, 110, 224);">Kirk McLaren</a><span style="color: rgb(14, 16, 26); background-color: transparent;">, CEO of&nbsp;</span><a href="https://www.foresightcfo.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(74, 110, 224);">Foresight CFO</a><span style="color: rgb(14, 16, 26); background-color: transparent;">. Together, they discuss how to design a business plan that does not only attract money, but also joy, purpose, spirituality, and long-lasting relationships. Kirk also explains how he helps other people gain financial freedom through a program that focuses on generational wealth building and bringing humanity to the business scene.</span></p>]]></description><itunes:image href="https://feeds.podetize.com/TmSOYJNR6.jpg"></itunes:image><itunes:season>4</itunes:season><itunes:episode>21</itunes:episode></item><item><title>From Traditional To Digital: Evolving Business Models In Lawn Care With Bryan Clayton</title><enclosure url="https://feeds.podetize.com/ep/7vigHIIol/media/Do0EZILub.mp3" length="82562622" type="audio/mpeg"></enclosure><guid isPermaLink="false">7vigHIIol</guid><pubDate>Tue, 06 Feb 2024 11:00:00 GMT</pubDate><itunes:duration>3440</itunes:duration><link>https://generateyourvalue.com/2024/02/06/from-traditional-to-digital-evolving-business-models-in-lawn-care-with-bryan-clayton/</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p><span style="color: black;">In an ever-evolving landscape, industries are witnessing a transformative shift as businesses adapt and embrace changing models to stay competitive and relevant. </span><a href="https://www.linkedin.com/in/bryan-clayton-a96b33214/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Bryan Clayton</a><span style="color: black;"> is all too familiar with this. Within the lawn care industry, Bryan has given birth to two businesses: Peachtree Inc., considered one of Tennessee's landscaping giants, and </span><a href="https://www.yourgreenpal.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">GreenPal</a><span style="color: black;">, an innovative online marketplace dubbed the "Uber for lawn care" by Entrepreneur magazine. In this episode, he shares how he navigated through the pivots of running a landscaping business and moving towards a more digital approach to delivering lawn care services. From changing business models to finding labor to prospecting, Bryan takes us on his journey of finding groundbreaking ways to optimize how the industry continues to help the masses every day. Join in on this conversation and be inspired to transform and serve more.</span></p>]]></description><itunes:image href="https://feeds.podetize.com/wAI0Cehb1.jpg"></itunes:image><itunes:season>4</itunes:season><itunes:episode>15</itunes:episode></item><item><title>Life&apos;s Journey Can Be Bumpy: How To Turn Chaos Into Opportunities With Steph Silver</title><enclosure url="https://feeds.podetize.com/ep/WqD5i4Vk0/media/Gu1NwYVNa.mp3" length="106134889" type="audio/mpeg"></enclosure><guid isPermaLink="false">WqD5i4Vk0</guid><pubDate>Tue, 30 Jan 2024 11:00:00 GMT</pubDate><itunes:duration>4422</itunes:duration><link>https://generateyourvalue.com/2024/01/30/lifes-journey-can-be-bumpy-how-to-turn-chaos-into-opportunities-with-steph-silver/</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p><span style="color: black;">Live authentically, find strength in being vulnerable, and embrace chaos. Within chaos, you can turn challenges into opportunities and every choice shapes your existence. In this episode, </span><a href="https://www.vine-collective.com/team/1226-2/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Steph Silver</a><span style="color: black;"> confronts the reality of how life’s journey can be bumpy. As a branding and marketing expert with over 20 years of experience, she shares her personal growth journey, from balancing motherhood to changing her leadership and life approach. Steph discusses the importance of self-evaluation and the impact of leadership on personal and professional development. She highlights the necessity of creating a culture that nurtures growth, values authenticity, and encourages open conversations. Tune in now and learn how to embrace your journey.</span></p>]]></description><itunes:image href="https://feeds.podetize.com/tqN1PVA-P.jpg"></itunes:image><itunes:season>4</itunes:season><itunes:episode>14</itunes:episode></item><item><title>Business Finance Trends 2024: Getting Your Numbers In Order For The New Year With Andrea Bell</title><enclosure url="https://feeds.podetize.com/ep/y6kE293_t/media/azV_ot7w6.mp3" length="93483260" type="audio/mpeg"></enclosure><guid isPermaLink="false">y6kE293_t</guid><pubDate>Tue, 23 Jan 2024 11:00:00 GMT</pubDate><itunes:duration>3895</itunes:duration><link>https://generateyourvalue.com/2024/01/23/business-finance-trends-2024-getting-your-numbers-in-order-for-the-new-year-with-andrea-bell/</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>From a financial and tax perspective, what should business owners be paying attention to in 2024? <a href="https://www.linkedin.com/in/andrea-bell-10b86987/" rel="noopener noreferrer" target="_blank">Andrea Bell</a> of ProfitabilityCo joins us on the podcast today to talk about the most notable business financial trends for the new year and what business owners need to do to get their numbers straight and set themselves up for success. In this conversation, Andrea discusses crucial financial and tax considerations for business owners in 2024, including the new BOI reporting requirement at the federal level. Concerns about its invasiveness and potential impact on small businesses are raised. Additionally, emphasis is placed on effective expense management, proper tax planning, technology investments, cybersecurity, ESG considerations, remote work policies, and customer experience. Andrea also advocates for a strategic approach to pricing, encouraging business owners to consider profitability and value delivery rather than solely competing on price. The conversation underscores the importance of adaptability, innovation, and succession planning in the ever-evolving business landscape. Tune in and see how it can help you!</p>]]></description><itunes:image href="https://feeds.podetize.com/hK-o3IVdC.jpg"></itunes:image><itunes:season>4</itunes:season><itunes:episode>13</itunes:episode></item><item><title>The Power Of Your Inner Voice: Navigating Trauma, Beliefs, And Self-Love With Lenora Edwards</title><enclosure url="https://feeds.podetize.com/ep/u320jUPP7/media/3DFkHAfr3.mp3" length="66174414" type="audio/mpeg"></enclosure><guid isPermaLink="false">u320jUPP7</guid><pubDate>Tue, 16 Jan 2024 11:00:00 GMT</pubDate><itunes:duration>2757</itunes:duration><link>https://generateyourvalue.com/2024/01/16/the-power-of-your-inner-voice-navigating-trauma-beliefs-and-self-love-with-lenora-edwards</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p><span style="color: black;">What we say to ourselves really does matter. Our thoughts create the very foundations of our beliefs that translate to our actions and the results we get. That is why it is very important that we learn to be aware of the language we use to speak to ourselves, understanding both our internal and external voices. Helping us navigate this is no other than the Voice Lady herself, </span><a href="https://www.dtbhorizons.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Lenora Edwards</a><span style="color: black;">. She is a board-certified speech language pathologist devoted to empowering people through the art of communication. In this episode, Lenora takes us deep into the power of language as it relates to trauma, beliefs, and self-love. What is trauma and how does it affect the results we get to have? How powerful are affirmations? What is the dynamic between belief, confidence, and mindset? Where does this apply to leadership? Lenora answers these questions and more. So tune in and start the process of wanting better things for yourself, beginning with the way we speak to ourselves.</span></p>]]></description><itunes:image href="https://feeds.podetize.com/mVSYCLOcD.jpg"></itunes:image><itunes:season>4</itunes:season><itunes:episode>12</itunes:episode></item><item><title>Integrating Lessons Into Your Life And Leadership With John St. Pierre</title><enclosure url="https://feeds.podetize.com/ep/z7cU6aFfQ/media/X2ifcFx2l.mp3" length="71881426" type="audio/mpeg"></enclosure><guid isPermaLink="false">z7cU6aFfQ</guid><pubDate>Tue, 09 Jan 2024 11:00:00 GMT</pubDate><itunes:duration>2995</itunes:duration><link>https://generateyourvalue.com/2024/01/09/integrating-lessons-into-your-life-and-leadership-with-john-st-pierre/</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Embrace failure as the ultimate professor on the road to entrepreneurial mastery. It's not about the fall, but how high you bounce back and align your purpose with your pursuit. In this episode, we have John St. Pierre share his entrepreneurial rollercoaster. Drawing from his book, "<a href="https://www.amazon.com/100M-Journey-Growing-Business-without/dp/1961098261" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">A Hundred Million Dollar Journey: Your Guide to Growing the Business of Your Dreams Without Driving it off the Cliff,</a>" John shares how he went from a staggering $50 million setback to a remarkable bounce back and surpassing the $100 million mark. John shares his transition from a 'doer' mentality to a 'be-er,' igniting introspection and aligning his life's purpose with his entrepreneurial aspirations. Through his failures, he learned how to embrace vulnerability and harvest crucial principles for entrepreneurs. Tune in now!</p>]]></description><itunes:image href="https://feeds.podetize.com/m4tJPeBkq.jpg"></itunes:image><itunes:season>4</itunes:season><itunes:episode>11</itunes:episode></item><item><title>Sound Healing: Navigating Love, Fear, And Spirituality With Dr. Dawn Ella</title><enclosure url="https://feeds.podetize.com/ep/a8Jrk0zAh/media/DCGW5jaqZ.mp3" length="75652487" type="audio/mpeg"></enclosure><guid isPermaLink="false">a8Jrk0zAh</guid><pubDate>Tue, 02 Jan 2024 11:00:00 GMT</pubDate><itunes:duration>3152</itunes:duration><link>https://generateyourvalue.com/2024/01/02/sound-healing-navigating-love-fear-and-spirituality-with-dr-dawn-ella</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Love and fear are the notes that compose our consciousness, and in raising our vibration, we rediscover the harmony within. In this episode, we have <a href="https://www.thesoulmedic.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Dr. Dawn Ella</a>, a sound healing expert, spiritual guide, and survivor of a near-death experience that forever changed her perspective on life. She shares her extraordinary experience of transitioning to the other side and returning with a heightened awareness of the soul's energy. She emphasizes the interconnectedness of love, fear, and consciousness in our daily decisions. She also deeply discusses the dynamics of love and fear as the two foundational aspects of consciousness. Dr. Dawn shows the role of vibrational energy and fragmented pieces in hindering our spiritual connection, shedding light on how her app, Soul Link, is designed to help listeners effortlessly tap into their inner selves through sound and visuals. Tune in now and learn how to connect with your soul.</p>]]></description><itunes:image href="https://feeds.podetize.com/bZr0f8e0i.jpg"></itunes:image><itunes:season>4</itunes:season><itunes:episode>10</itunes:episode></item><item><title>Integrating Spirituality In Business And Leadership With Greg Zlevor</title><enclosure url="https://feeds.podetize.com/ep/uXU49G7Km/media/ijQ_dR2QD.mp3" length="65668495" type="audio/mpeg"></enclosure><guid isPermaLink="false">uXU49G7Km</guid><pubDate>Fri, 29 Dec 2023 11:00:00 GMT</pubDate><itunes:duration>2736</itunes:duration><link>https://generateyourvalue.com/2023/12/29/integrating-spirituality-in-business-and-leadership-with-greg-zlevor</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p><span style="background-color: transparent; color: rgb(14, 16, 26);">Our guest today grew up with devoted Catholic parents and had many Catholic training. Although he believes in God and Jesus Christ as his core, he still considers himself a Closet Buddhist. In this episode,&nbsp;</span><a href="https://www.hopemakerscollective.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(74, 110, 224);">Greg Zlevor</a><span style="color: rgb(14, 16, 26); background-color: transparent;">, the President and Founder of&nbsp;</span><a href="https://www.westwoodintl.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(74, 110, 224);">Westwood International</a><span style="color: rgb(14, 16, 26); background-color: transparent;">, shares his spiritual life as a kid and how it impacted his life. He explains how bringing spirituality in business makes a difference. As Greg goes into making communities of HOPE, he also identifies the five values of HOPE. Join Greg in this inspirational episode to see the value of spirituality in your business.</span></p>]]></description><itunes:image href="https://feeds.podetize.com/7nNQnM2Sx.jpg"></itunes:image><itunes:season>4</itunes:season><itunes:episode>9</itunes:episode></item><item><title>Marketing Yourself: Bringing Your WHY Into Your Brand With Sol Alsina</title><enclosure url="https://feeds.podetize.com/ep/vTqqavGaq/media/UV63aivS_.mp3" length="93772275" type="audio/mpeg"></enclosure><guid isPermaLink="false">vTqqavGaq</guid><pubDate>Fri, 22 Dec 2023 11:00:00 GMT</pubDate><itunes:duration>3907</itunes:duration><link>https://generateyourvalue.com/2023/12/22/marketing-yourself-bringing-your-why-into-your-brand-with-sol-alsina</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>If you plan to market or brand yourself, why not listen to this conversation first? Andy’s guest brings a wealth of insights to chew on today. In this episode, <a href="https://www.linkedin.com/in/solalsina/?originalSubdomain=ar" rel="noopener noreferrer" target="_blank">Sol Alsina</a>, the owner of <a href="https://mundoh-designs.com/" rel="noopener noreferrer" target="_blank">Mundoh Digital</a>, discusses her journey of discovering her being, the drive to be an entrepreneur, her Ted X Talk, and marketing yourself. She also explains the importance of your WHY and how to brand yourself. Let’s dive even deeper with Sol and understand how she generates more value in this conversation. Tune in to this episode now!</p>]]></description><itunes:image href="https://feeds.podetize.com/0MduhwxT1.jpg"></itunes:image><itunes:season>4</itunes:season><itunes:episode>8</itunes:episode></item><item><title>Data Driven Transparency In The Justice System With Darrell Malone</title><enclosure url="https://feeds.podetize.com/ep/tvtz1O0Lg/media/doTJ-e3Qv.mp3" length="106049633" type="audio/mpeg"></enclosure><guid isPermaLink="false">tvtz1O0Lg</guid><pubDate>Fri, 15 Dec 2023 11:00:00 GMT</pubDate><itunes:duration>4419</itunes:duration><link>https://generateyourvalue.com/2023/12/15/data-driven-transparency-in-the-justice-system-with-darrell-malone</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Explore the intersection of justice and data-driven transparency as we uncover a transformative shift in the legal landscape. In this episode, the founder and Technology Director of the <a href="https://www.nationalpolicedata.org/" rel="noopener noreferrer" target="_blank">National Police Data Coalition</a>, <a href="https://dkmalone.com/" rel="noopener noreferrer" target="_blank">Darrell Malone</a>, discusses all about civic duties, media truthfulness, and the societal responsibilities that underpin our democracy. He touches on the flood of overwhelming information in today's digital age and how we can best handle it. While shedding light on the corruption, fake news, and other horrible aspects of it, Darrell also brings constructive solutions. Darrell emphasizes the timeless importance of generating value and positive impact, especially when dealing with something as heavy as the truth. Tune in now!</p>]]></description><itunes:image href="https://feeds.podetize.com/T3y9Ljiz8.jpg"></itunes:image><itunes:season>4</itunes:season><itunes:episode>7</itunes:episode></item><item><title>Making The UnConscience Conscience: Achieve Your Full Potential With Gagan Gupta</title><enclosure url="https://feeds.podetize.com/ep/O2KrAMObq/media/94Oo_P6Vx.mp3" length="83378888" type="audio/mpeg"></enclosure><guid isPermaLink="false">O2KrAMObq</guid><pubDate>Fri, 08 Dec 2023 11:00:00 GMT</pubDate><itunes:duration>3474</itunes:duration><link>https://generateyourvalue.com/2023/12/08/making-the-unconscience-conscience-achieve-your-full-potential-with-gagan-gupta</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>How can you reach your full potential if you let yourself get trapped in your safe bubble? How can you grow if you kill your own worth? In today's enlightening conversation, <a href="https://www.linkedin.com/in/coachingforaccountability/?originalSubdomain=au" rel="noopener noreferrer" target="_blank">Gagan Gupta</a>, Executive Life Coach at <a href="https://fasttrackyourcareer.com.au/" rel="noopener noreferrer" target="_blank">Fast Track Your Career</a>, shares his wisdom on making the unconscious conscious to achieve the leader's full potential. He unpacks his story of climbing the corporate ladder and how he pivots his journey into becoming a guiding light for leaders and executives. Join us for this captivating podcast episode as Gagan illuminates the path to a life lived with purpose and authenticity.</p>]]></description><itunes:image href="https://feeds.podetize.com/sH1axU7uE.jpg"></itunes:image><itunes:season>4</itunes:season><itunes:episode>6</itunes:episode></item><item><title>Social Impacting Business: A Selfless Way For Business To Thrive In This New Emerging Fourth Sector With Will Kralovec</title><enclosure url="https://feeds.podetize.com/ep/l__ksuQ7t/media/zqWd36KMb.mp3" length="79226074" type="audio/mpeg"></enclosure><guid isPermaLink="false">l__ksuQ7t</guid><pubDate>Fri, 01 Dec 2023 11:00:00 GMT</pubDate><itunes:duration>3301</itunes:duration><link>https://generateyourvalue.com/2023/12/01/social-impacting-business-a-selfless-way-for-business-to-thrive-in-this-new-emerging-fourth-sector-with-will-kralovec/</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>It’s natural for a business to make a profit, but it should also be essential for businesses to create social benefits and public good that will impact their community. In this episode of Generating Your Value Podcast, Andy McDowell introduces the Opportunity Developer and Merchant of Possibilities, <a href="https://www.linkedin.com/in/will-kralovec/" rel="noopener noreferrer" target="_blank">Will Kralovec</a>, into the show. Will shows what a social impacting business looks like. He explains why it is important for an organization to have “why” and communicate it. Will also reveals that doing good to the world often comes at a higher cost than doing bad, and it is challenging to do, but it is through these difficult things that you grow and fulfill yourself. This episode will show you what a selfless way a business can do with this new emerging fourth sector. Join Andy and Will to learn more about generating value for your business through socially impacting businesses.</p>]]></description><itunes:image href="https://feeds.podetize.com/NJyPLFL-1.jpg"></itunes:image><itunes:season>4</itunes:season><itunes:episode>5</itunes:episode></item><item><title>Finding Your Why In The Shadows: From Pain To Purpose With Janet Hogan</title><enclosure url="https://feeds.podetize.com/ep/VfOAWn6sn/media/ZyAzCR4WW.mp3" length="98603469" type="audio/mpeg"></enclosure><guid isPermaLink="false">VfOAWn6sn</guid><pubDate>Fri, 17 Nov 2023 11:00:00 GMT</pubDate><itunes:duration>4108</itunes:duration><link>https://generateyourvalue.com/2023/11/17/finding-your-why-in-the-shadows-from-pain-to-purpose-with-janet-hogan</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Entrepreneurship can often feel like navigating through shadows, causing us to lose sight of our goals and become stuck on our journey. However, <a href="http://www.janethogan.com/" rel="noopener noreferrer" target="_blank">Janet Hogan</a>, the co-founder of Oddfellows Ad Agency and the mastermind behind The Process, offers a guiding light to help you uncover your 'WHY' within these shadows. In this episode, she shares a transformative process that turns challenges into a purposeful mission, particularly as she identifies and addresses Andy McDowell's pain points, leading him to discover his 'WHY' and guiding him toward the illumination of success.<span style="background-color: rgb(247, 247, 248); color: rgb(55, 65, 81);"> </span>As Janet leads individuals through this transformative process, her guidance becomes the beacon that illuminates the path to success, offering a renewed sense of purpose and direction to those navigating the intricate world of entrepreneurship.</p>]]></description><itunes:image href="https://feeds.podetize.com/mqbF50hCn.jpg"></itunes:image><itunes:season>4</itunes:season><itunes:episode>4</itunes:episode></item><item><title>Nonprofit Strategies: How To Build A Successful Nonprofit Organization With Col. Vincent Lindenmeyer</title><enclosure url="https://feeds.podetize.com/ep/xZQfyYhqL/media/W6PhYFJa-.mp3" length="80332593" type="audio/mpeg"></enclosure><guid isPermaLink="false">xZQfyYhqL</guid><pubDate>Fri, 10 Nov 2023 11:00:00 GMT</pubDate><itunes:duration>3347</itunes:duration><link>https://generateyourvalue.com/2023/11/10/nonprofit-strategies-how-to-build-a-successful-nonprofit-organization-with-col-vincent-lindenmeyer/</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>As a lifelong learner, today’s guest had tons of master’s degrees. And he shares his light as he beacons you into generating your value with today’s conversation. <a href="https://www.linkedin.com/in/vincelindenmeyer/" rel="noopener noreferrer" target="_blank">Colonel Vince Lindenmeyer</a>, the owner of <a href="https://beacon4today.com/" rel="noopener noreferrer" target="_blank">Beacon 4sight Group</a>, sheds light on strategies to help nonprofit organizations grow. He also brings his take on meeting prospective clients for the organization. As a lifelong learner, Col. Lindenmeyer shares his key insights on fundraising and starting a non-profit organization. Let’s bask in Colonel Lindenmeyer’s light as he brings so much value to today’s conversation by tuning in to this episode.</p>]]></description><itunes:image href="https://feeds.podetize.com/RlgDw_4MR.jpg"></itunes:image><itunes:season>4</itunes:season><itunes:episode>3</itunes:episode></item><item><title>The Nimble C-Suite: Embracing Transformation, Resilience, And Innovation With Dr. David Gruder</title><enclosure url="https://feeds.podetize.com/ep/htRJoqzqr/media/mrbyO9ijg.mp3" length="146428800" type="audio/mpeg"></enclosure><guid isPermaLink="false">htRJoqzqr</guid><pubDate>Fri, 03 Nov 2023 10:00:00 GMT</pubDate><itunes:duration>3661</itunes:duration><link>https://generateyourvalue.com/2023/11/03/the-nimble-c-suite-embracing-transformation-resilience-and-innovation-with-dr-david-gruder</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p><span style="background-color: transparent; color: rgb(14, 16, 26);">For a business to thrive, it needs to change with the times, and that requires the C-suite to lead the way. How do we, as leaders, ensure that we don’t end up as dinosaurs in this constant march of change? Discover the pressing need for businesses to adapt to the ever-changing market landscape in this thought-provoking podcast conversation with&nbsp;</span><a href="https://www.linkedin.com/in/gruder/" rel="noopener noreferrer" target="_blank" style="color: rgb(74, 110, 224);">Dr. David Gruder</a><span style="color: rgb(14, 16, 26); background-color: transparent;">, co-author of The Nimble C-Suite. Dr. Gruder introduces the concept of nimbility, encouraging companies to become better versions of themselves by embracing transformation, resilience, and innovation. Find out why shifting from a product and service-oriented economy to an experience economy and now to a transformation economy is essential, requiring businesses to continuously innovate and transform to remain competitive. Explore the vital role of the nimble C-suite in driving this change, all while considering the historical context of corporate charters and the impact of corporate social responsibility on governance. Tune in!</span></p>]]></description><itunes:image href="https://feeds.podetize.com/4wfSlnLN_.jpg"></itunes:image><itunes:season>4</itunes:season><itunes:episode>2</itunes:episode></item><item><title>Self Leadership: Embracing Self-Awareness And Leading With Authenticity With Sherry Winn</title><enclosure url="https://feeds.podetize.com/ep/QyiSKG6wG/media/K02MaTHmq.mp3" length="74007360" type="audio/mpeg"></enclosure><guid isPermaLink="false">QyiSKG6wG</guid><pubDate>Fri, 27 Oct 2023 10:00:00 GMT</pubDate><itunes:duration>1850</itunes:duration><link>https://generateyourvalue.com/2023/10/27/self-leadership-embracing-self-awareness-and-leading-with-authenticity-with-sherry-winn</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p><span style="background-color: transparent; color: rgb(14, 16, 26);">True leadership begins by leading yourself—embracing self-awareness, understanding your worth, and communicating with assertiveness, not aggression. In this episode,&nbsp;</span><a href="http://www.thewinningleadershipcompany.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(74, 110, 224);">Sherry Winn</a><span style="color: rgb(14, 16, 26); background-color: transparent;">, a former Olympian, a coach, and a best-selling author, discusses what it takes to be a truly powerful leader. Through her journey, she brings to light the concept of self-actualization, where you become the best version of yourself and transcend the need for external validation. Sherry emphasizes the importance of understanding your own strengths and weaknesses, taking ownership of your self-improvement, and creating a culture of open communication. She explains the difference between assertive and aggressive communication, the significance of self-awareness, and how this journey ultimately leads to a happier, more productive life. Join us in learning how to grow, not only in your career but in every aspect of your life!</span></p>]]></description><itunes:image href="https://feeds.podetize.com/USM3uiOWE.jpg"></itunes:image><itunes:season>4</itunes:season><itunes:episode>1</itunes:episode></item><item><title>Find Your Voice: Build A Connection With Others Through Your Story With Kathryn Thompson</title><enclosure url="https://feeds.podetize.com/ep/GrgRjIqj0/media/EYQo4JMd2R.mp3" length="76052542" type="audio/mpeg"></enclosure><guid isPermaLink="false">GrgRjIqj0</guid><pubDate>Tue, 18 Jul 2023 10:00:00 GMT</pubDate><itunes:duration>3169</itunes:duration><link>http://www.generateyourvalue.com/find-your-voice-build-a-connection-with-others-through-your-story-with-kathryn-thompson</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Establishing a connection with clients will keep them buying your product or service. But how can you connect with them? It is through the story you tell them. In this episode, Kathryn Thompson, a Canadian-based entrepreneur, will inspire you to find your voice in your stories to create change in your life, business, and the world. She explains how a story is essential in generating value for your brand. Kathryn also discusses how AI shaped many industries and how it contributes to branding. Let’s generate more value with our storytelling and tune in to this insightful episode today.</p><p>&nbsp;</p><p>Instagram: <a href="https://www.instagram.com/creativelyowned/?hl=en" rel="noopener noreferrer" target="_blank">@creativelyowned</a></p><p>Podcast: <a href="https://podcasts.apple.com/us/podcast/be-the-sought-after-entrepreneur-podcast/id1571530833" rel="noopener noreferrer" target="_blank">BE the Sought-After Entrepreneur</a></p><p>Website: <a href="http://www.creativelyowned.com/" rel="noopener noreferrer" target="_blank">Creatively Owned</a></p>]]></description><itunes:image href="https://feeds.podetize.com/DG876Z1IQ.jpg"></itunes:image><itunes:season>3</itunes:season><itunes:episode>41</itunes:episode></item><item><title>The Path To Great Leadership With Aileda Lindal</title><enclosure url="https://feeds.podetize.com/ep/MPK42Bq4T/media/3rnbHTEVrt.mp3" length="84661653" type="audio/mpeg"></enclosure><guid isPermaLink="false">MPK42Bq4T</guid><pubDate>Tue, 11 Jul 2023 10:00:00 GMT</pubDate><itunes:duration>3528</itunes:duration><link>https://www.generateyourvalue.com/the-path-to-great-leadership-with-aileda-lindal</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Every single individual lives according to their own personal culture. Bringing together people from all walks of life requires great leadership that brings a positive influence to everyone. In this episode, Andy McDowell sits down with&nbsp;<a href="http://www.askaileda.com/" rel="noopener noreferrer" target="_blank">Aileda Lindal</a>&nbsp;to discuss how one can transform from a decent leader to a truly influential and impactful one. She explains how a balanced spirit, mind, and body can help you with this undertaking, attracting individuals from all over with your thoughts, attitudes, and mindset. Aileda also discusses the contrast in leadership between men and women, as well as the silver lining of the pandemic in bringing people together despite not meeting each other face to face.</p>]]></description><itunes:image href="https://feeds.podetize.com/njfUtqqmv.jpg"></itunes:image><itunes:season>3</itunes:season><itunes:episode>40</itunes:episode></item><item><title>Redefining Success: Discovering Your Self To Find Joy In Life With Dominey Drew</title><enclosure url="https://feeds.podetize.com/ep/IzQ1a7Ecf/media/-fJXLUq-dB.mp3" length="93421864" type="audio/mpeg"></enclosure><guid isPermaLink="false">IzQ1a7Ecf</guid><pubDate>Tue, 04 Jul 2023 10:00:00 GMT</pubDate><itunes:duration>3893</itunes:duration><link>http://www.generateyourvalue.com/redefining-success-discovering-your-self-to-find-joy-in-life-with-dominey-drew</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Our guest’s perspective on success and happiness emphasizes a shift from conventional measures like wealth and achievement to a more introspective and authentic approach. To Dominey Drew, true success lies in discovering oneself and finding authentic power, which leads to a profound transformation and, ultimately, happiness. Dominey emphasizes that leadership is a continuous process of personal growth and development. She illustrates how she rose above her struggles like a phoenix emerging from the ashes by overcoming colossal insecurities and challenges. Dominey believes that individuals need to embark on a journey of self-discovery to find happiness and achieve success. This involves delving deep into oneself, and understanding personal values, passions, and desires. Dominey's teachings revolve around redefining success and finding happiness through self-discovery, authentic power, and conscious leadership.</p><p>&nbsp;</p><p><a href="http://www.domineydrew.com/" rel="noopener noreferrer" target="_blank">www.domineydrew.com</a> </p><p><a href="https://www.linkedin.com/in/domineydrew/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/domineydrew/</a> </p><p><a href="https://twitter.com/DomineyDrew" rel="noopener noreferrer" target="_blank">https://twitter.com/DomineyDrew</a> </p><p><a href="https://www.instagram.com/domineydrew/" rel="noopener noreferrer" target="_blank">https://www.instagram.com/domineydrew/</a></p>]]></description><itunes:image href="https://feeds.podetize.com/rsYATFa52.jpg"></itunes:image><itunes:season>3</itunes:season><itunes:episode>39</itunes:episode></item><item><title>Navigating Life&apos;s Detours: The Roadmap To Acupuncture And Self-Leadership With Dr. Andrea Renee Rivera</title><enclosure url="https://feeds.podetize.com/ep/0JdX2wPIF/media/LYT3fquqC.mp3" length="85476086" type="audio/mpeg"></enclosure><guid isPermaLink="false">0JdX2wPIF</guid><pubDate>Wed, 28 Jun 2023 05:22:00 GMT</pubDate><itunes:duration>3561</itunes:duration><link>http://www.generateyourvalue.com/navigating-life-s-detours-the-roadmap-to-acupuncture-and-self-leadership-with-dr-andrea-renee-rivera</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Although life can be challenging, embracing self-leadership empowers us to overcome obstacles, turn hardships into chances, and create a brighter future through our own efforts. Today, our guest is the remarkable <a href="https://chillaxom.com/about/" rel="noopener noreferrer" target="_blank">Dr. Andrea Renee Rivera</a>, a renowned jewelry designer turned acupuncturist. She shares her inspiring journey of resilience, personal growth, and self-leadership. Dr. Rivera dives deep into the rabbit hole of acupuncture, exploring the profound benefits it can bring to our physical, emotional, and spiritual wellbeing. She also shares practical strategies for navigating adversity and embracing change with grace and determination. Tune in and discover the power within you to overcome any obstacle that comes your way.</p>]]></description><itunes:image href="https://feeds.podetize.com/ebRETAsfK.jpg"></itunes:image><itunes:episode>38</itunes:episode></item><item><title>Unleashing Leadership Potential In The Software Development World With Nathaniel Holzmann</title><enclosure url="https://feeds.podetize.com/ep/bzLufnMnd/media/9YMrbhn3oI.mp3" length="74924060" type="audio/mpeg"></enclosure><guid isPermaLink="false">bzLufnMnd</guid><pubDate>Tue, 20 Jun 2023 10:00:00 GMT</pubDate><itunes:duration>3122</itunes:duration><link>http://www.generateyourvalue.com/unleashing-leadership-potential-in-the-software-development-world-with-nathaniel-holzmann</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>True leadership in the software development realm goes beyond technical expertise—it lies in the ability to inspire, empower, and create meaningful connections. In this episode, your host Andy McDowell dives deep into the world of software development and leadership with a special guest, <a href="https://nathanielholzmann.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Nathaniel Holzmann</a>. Nathaniel is the CEO of <a href="https://www.lowcoderoad.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Low Code Road</a>, leading a team that creates and supports low-code/no-code apps for global companies and end-users. He shares his journey, starting as a software support representative and evolving into a prominent figure in the software development field. Through his leadership, Low Code Road has become a leader in the industry, delivering cutting-edge technology that is both user-friendly and efficient. Discover how his leadership principles can be integrated into your own life, leading you to happiness and success. Join us as we explore the dynamic world of software development and uncover valuable lessons in leadership!</p><p><strong>&nbsp;</strong></p>]]></description><itunes:image href="https://feeds.podetize.com/v1rbfstUE.jpg"></itunes:image><itunes:season>3</itunes:season><itunes:episode>37</itunes:episode></item><item><title>Why Being A Purpose-Led Company Is Imperative Today With Kim Allchurch-Flick</title><enclosure url="https://feeds.podetize.com/ep/DgzcxqqzYo/media/nS5a9cVzqJ.mp3" length="79721359" type="audio/mpeg"></enclosure><guid isPermaLink="false">DgzcxqqzYo</guid><pubDate>Tue, 13 Jun 2023 10:00:00 GMT</pubDate><itunes:duration>3322</itunes:duration><link>http://www.generateyourvalue.com/why-being-a-purpose-led-company-is-imperative-today-with-kim-allchurch-flick</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>In this era of great resignation, we know that the new generation of employees is looking for companies that connect them to a purpose. Now more than ever, being a purpose-led company is becoming very important. How do you transform and become one? In this episode, we sit down with none other than a social enterprise advocate,&nbsp;<a href="https://www.linkedin.com/in/kimallchurchflick/" rel="noopener noreferrer" target="_blank" style="color: rgb(74, 110, 224);">Kim Allchurch-Flick</a>. She talks about the importance of purpose and its benefits to businesses and organizations. On involving with social issues, Kim discusses all about being a social enterprise and how companies can do more than just sell a product. Plus, she also shares her insights on introvert versus extrovert sales, the power of contrasts, and finding a purpose that connects you to your people and communities. Tune in as Kim tells us more about why it is imperative to be purpose-led, not only for your company but also for the world.</p><p><br></p>]]></description><itunes:image href="https://feeds.podetize.com/8EbHDp-y3.jpg"></itunes:image><itunes:season>3</itunes:season><itunes:episode>36</itunes:episode></item><item><title>Leveraging Money As A Tool To Create Value With Brandyn Cottingham</title><enclosure url="https://feeds.podetize.com/ep/fvCtCuOqx/media/tpP3xXuo6U.mp3" length="68625206" type="audio/mpeg"></enclosure><guid isPermaLink="false">fvCtCuOqx</guid><pubDate>Sat, 10 Jun 2023 10:00:00 GMT</pubDate><itunes:duration>2859</itunes:duration><link>http://www.generateyourvalue.com/leveraging-money-as-a-tool-to-create-value-with-brandyn-cottingham</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p><span style="color: black;">We all have the ability to create value. How to see it through and get that value far and wide is often a challenge that, realistically, money can provide. </span><a href="https://www.linkedin.com/in/brandyn-cottingham-29262786/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Brandyn Cottingham</a><span style="color: black;"> believes in this. For him, money is the fuel that takes you anywhere. He has the story to tell us about that in this episode. Brandyn is an economic impact investor and community activist, focused on producing positive winning scenarios for the stakeholders of underserved and diverse communities. He shares with us his life’s story that took him from the Marine Corps to audio engineering to finance. The last one, he uses as a vehicle to further create value and impact. Tune in to this conversation and discover how Brandyn leverages money as a tool. Find out how you, too, can do that.</span></p>]]></description><itunes:image href="https://feeds.podetize.com/AAkyAnBhN.jpg"></itunes:image><itunes:season>3</itunes:season><itunes:episode>34</itunes:episode></item><item><title>From Homemaker To Game-Changer: Prioritize The Destination, Not The Path With LoriAnn Garner</title><enclosure url="https://feeds.podetize.com/ep/_jFefsobS/media/dk1YO00Cc.mp3" length="85591407" type="audio/mpeg"></enclosure><guid isPermaLink="false">_jFefsobS</guid><pubDate>Tue, 06 Jun 2023 10:00:00 GMT</pubDate><itunes:duration>3566</itunes:duration><link>http://www.generateyourvalue.com/from-homemaker-to-game-changer-prioritize-the-destination-not-the-path-with-loriann-garner</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p><span style="color: black;">Success lies not in the path we follow, but in the destination we choose to prioritize. For it is there that we uncover our true potential and generate profound value in our lives. In this episode,</span><a href="https://lorianngarner.com/" rel="noopener noreferrer" target="_blank" style="color: black;"> </a><a href="https://lorianngarner.com/" rel="noopener noreferrer" target="_blank">LoriAnn Garner</a><span style="color: black;"> shares her journey of transitioning from stay-at-home mom to Ideal Vision Coach. LoriAnn opens up about her desire to make a meaningful impact in the world, leading her to embark on a transformative coaching journey. She digs deep into her incredible story of resilience, embracing change, and unwavering dedication to generating value. LoriAnn then encourages people to reflect on their own goals, embrace new possibilities, and find fulfillment by prioritizing the destination in their own unique journey. Don't miss out on this empowering conversation that will ignite your own passion for generating value in your life. Tune in now!</span></p>]]></description><itunes:image href="https://feeds.podetize.com/qeZRk-aNV.jpg"></itunes:image><itunes:episode>35</itunes:episode></item><item><title>A Life Worth Living: Finding Joy In Helping Others With Luba Sakharuk</title><enclosure url="https://feeds.podetize.com/ep/k22eH7atf/media/Rl9RDCfq-E.mp3" length="93679540" type="audio/mpeg"></enclosure><guid isPermaLink="false">k22eH7atf</guid><pubDate>Fri, 26 May 2023 12:41:00 GMT</pubDate><itunes:duration>3903</itunes:duration><link>http://www.generateyourvalue.com/a-life-worth-living-finding-joy-in-helping-others-with-luba-sakharuk</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>What makes a life worth living? In our hustle and bustle culture, it can be difficult to see that there is more to life out there. We just have to overcome the fear and step into our ‘why.’ For this episode’s guest,&nbsp;<a href="https://www.linkedin.com/in/luba-sakharuk-947aa5/" rel="noopener noreferrer" target="_blank" style="color: rgb(74, 110, 224);">Luba Sakharuk</a>, a life worth living is all about helping others. She joins Andy McDowell and Zach Levy to share with us the journey that led her to find this passion and joy. Luba is the founder of&nbsp;<a href="https://www.lubasakharuk.com/ralm3" rel="noopener noreferrer" target="_blank" style="color: rgb(74, 110, 224);">RALM3 Consulting LLC</a>, where she helps people through public speaking, facilitation, and mentorship. She talks about her start as a software engineer and later on becoming a consultant, mentor, and author. Giving us a peek into her book,&nbsp;<a href="https://www.amazon.com/Life-Worth-Living-Lithuania-Resilience/dp/1922497320" rel="noopener noreferrer" target="_blank" style="color: rgb(14, 16, 26);"><em>Life Worth Living</em></a><em style="color: rgb(14, 16, 26);">,&nbsp;</em>Luba shares the qualities that make life worth living. She also talks about the hallmarks of leadership, why change is hard for human beings, and how Agile can be used as a method for success. Full of wisdom that goes beyond the technical, Luba shows us that there is more for us in this world. Let this conversation inspire you to grab it!</p>]]></description><itunes:image href="https://feeds.podetize.com/1V8UwH_PU.jpg"></itunes:image><itunes:season>3</itunes:season><itunes:episode>33</itunes:episode></item><item><title>Understanding The Emotions In Sales: Sales Strategies For The Modern Era With Paul Ross</title><enclosure url="https://feeds.podetize.com/ep/7nO9QTS0B/media/S2ogGPrmi.mp3" length="89015100" type="audio/mpeg"></enclosure><guid isPermaLink="false">7nO9QTS0B</guid><pubDate>Tue, 16 May 2023 10:00:00 GMT</pubDate><itunes:duration>3709</itunes:duration><link>http://www.generateyourvalue.com/understanding-the-emotions-in-sales-sales-strategies-for-the-modern-era-with-paul-ross</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>In today’s world, sales is not just about what you're selling. It's about how you make your prospects feel. Emotions drive sales, and sales professionals who understand this have the power to radically uplevel their results. In this episode, our guest is <a href="http://speakerpaulross.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Paul Ross</a>, author, speaker, elite sales trainer, master hypnotist, and master practitioner of neurolinguistic programming. Paul explores the new psychological factors that have arisen in the sales profession in the last decade. He explains that the main hindrance to making a sale is not your competitor, but your prospect's lack of confidence and focus in their own decision-making skills. He also addresses the numbed-out, dumbed-down, more sophisticated paradox that many prospects are experiencing in today's market and how this affects the way sales professionals should approach their work. Paul discusses the importance of understanding emotions in sales for both sales professionals and startups. Tune in now and earn gold nuggets from Paul Ross about sales in today’s market!</p>]]></description><itunes:image href="https://feeds.podetize.com/a0OXqWOT6.jpg"></itunes:image><itunes:season>3</itunes:season><itunes:episode>32</itunes:episode></item><item><title>Crafting Your Own Destiny Through Self-Leadership With Travis Johnson</title><enclosure url="https://feeds.podetize.com/ep/YYau_yjvz/media/urNWh7_9I.mp3" length="101497471" type="audio/mpeg"></enclosure><guid isPermaLink="false">YYau_yjvz</guid><pubDate>Tue, 09 May 2023 10:00:00 GMT</pubDate><itunes:duration>4229</itunes:duration><link>http://www.generateyourvalue.com/crafting-your-own-destiny-through-self-leadership-with-travis-johnson</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p class="ql-align-justify">Without a doubt, life is unpredictable and full of uncertainties. If you want to shape your own destiny and not be pushed around by external factors out of your control, embracing self-leadership is key. In this episode, Andy McDowell and Zach Levy chat with <a href="http://www.nonprofitarchitect.com/" rel="noopener noreferrer" target="_blank">Travis Johnson</a> who opens up about the ups and downs of his life. He shares how self-leadership allowed him to courageously face even the hardest obstacles in his journey, empowered by his curiosity, imagination, and creativity. Travis also talks about the impact of his military service on his growth and how he contributes to building a better world through nonprofit efforts.</p><p><br></p>]]></description><itunes:image href="https://feeds.podetize.com/9BHIf4lyw.jpg"></itunes:image><itunes:season>3</itunes:season><itunes:episode>31</itunes:episode></item><item><title>Tips From Tia: Leadership Comes With Responsibility With Tia Cristy</title><enclosure url="https://feeds.podetize.com/ep/1sSafXyqU/media/q5Gh158c3m.mp3" length="85244071" type="audio/mpeg"></enclosure><guid isPermaLink="false">1sSafXyqU</guid><pubDate>Tue, 02 May 2023 10:00:00 GMT</pubDate><itunes:duration>3552</itunes:duration><link>https://www.generateyourvalue.com/tips-from-tia-leadership-comes-with-responsibility-with-tia-cristy</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>A leader’s goal is to guide and help people. As&nbsp;John C. Maxwell famously said,&nbsp;“A leader knows the way, goes the way, and shows the way.” That is why Andy McDowell and Zach Levy bring us their guest today because her aspiration to help people helps generate value for this episode. <a href="https://www.instagram.com/tipsfromtia/?hl=en" rel="noopener noreferrer" target="_blank">Tia Cristy</a>, the founder of <a href="about:blank" rel="noopener noreferrer" target="_blank">Tips from Tia</a>, provides her insights on the responsibility of a leader and how it is similar to producing a radio show. Her voice is her responsibility to empower others, unlike those who sit on their platform only to spread negative things that don’t benefit others. Her authenticity leads her to success and helps her earn the trust of her audience. Tune in to hear more Tips from Tia today!</p><p>&nbsp;</p><p>Instagram: <a href="https://www.instagram.com/tipsfromtia/?hl=en" rel="noopener noreferrer" target="_blank">@tipsfromtia</a></p><p>Twitter: <a href="https://twitter.com/Tipsfromtia" rel="noopener noreferrer" target="_blank">@tipsfromtia</a></p>]]></description><itunes:image href="https://feeds.podetize.com/2Ow68K4ML.jpg"></itunes:image><itunes:season>3</itunes:season><itunes:episode>30</itunes:episode></item><item><title>Changing Your Reality Through Personal Development With The Amazing Rick Loek</title><enclosure url="https://feeds.podetize.com/ep/BNSvj46hr/media/g-k51pr2XJ.mp3" length="97157182" type="audio/mpeg"></enclosure><guid isPermaLink="false">BNSvj46hr</guid><pubDate>Tue, 25 Apr 2023 10:00:00 GMT</pubDate><itunes:duration>4048</itunes:duration><link>http://www.generateyourvalue.com/changing-your-reality-through-personal-development-with-the-amazing-rick-loek</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p class="ql-align-justify">No matter what your shortcomings are, your life is what you make it. By going down the path of personal development and transformation, you can turn even your lowest points into incredible strengths. Joining Andy McDowell is the original recovering software engineer, <a href="http://www.theamazingrick.com/" rel="noopener noreferrer" target="_blank">The Amazing Rick Loek</a>. He talks about his journey as a self-taught programmer who fully embraced his ADHD diagnosis. Rick explains how he used his uniqueness as a catalyst to bring happiness, hope, and confidence to other people. He also opens up about approaching money in the most positive way and addressing life as it overlaps with business.</p><p><br></p>]]></description><itunes:image href="https://feeds.podetize.com/uSxnc_Rkn.jpg"></itunes:image><itunes:season>3</itunes:season><itunes:episode>29</itunes:episode></item><item><title>The Business Of Buying And Selling: Navigating The World Of Small Business Transactions With David Barnett</title><enclosure url="https://feeds.podetize.com/ep/KvMjUdhpw/media/t27eEAZCU.mp3" length="82577081" type="audio/mpeg"></enclosure><guid isPermaLink="false">KvMjUdhpw</guid><pubDate>Tue, 18 Apr 2023 10:00:00 GMT</pubDate><itunes:duration>3441</itunes:duration><link>https://www.generateyourvalue.com/the-business-of-buying-and-selling-navigating-the-world-of-small-business-transactions-with-david-barnett</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p><span style="background-color: transparent; color: rgb(14, 16, 26);">Buying a company isn't just about the numbers on the balance sheet; it's about uncovering the hidden gems and potential pitfalls that can make or break a deal. In this episode, three-time best-selling author and entrepreneur&nbsp;</span><a href="http://www.davidcbarnett.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(74, 110, 224);">David Barnett</a><span style="color: rgb(14, 16, 26); background-color: transparent;">&nbsp;talks about buying, merging, and acquiring companies. David shares his expertise on the intricate process of acquiring a business, including the tea leaves and surprises that could come along the way. He shares what the ultimate expression of a well-planned business is. Drawing from his personal experience on both sides of the acquisition process, he provides helpful tips for those considering this route. David also touches on the difference between business and real estate, the drive of culture in small businesses, and more. This episode is a must-listen for anyone looking to expand their company through acquisitions. Join us as we explore the art of buying, merging, and acquiring companies.</span></p>]]></description><itunes:image href="https://feeds.podetize.com/2s7hE9S1z.jpg"></itunes:image><itunes:season>3</itunes:season><itunes:episode>28</itunes:episode></item><item><title>Information Is Power: The Value Of Information To Sales Success With Marie Svet</title><enclosure url="https://feeds.podetize.com/ep/MHVinErv4/media/rLvtrPAWO.mp3" length="86111750" type="audio/mpeg"></enclosure><guid isPermaLink="false">MHVinErv4</guid><pubDate>Tue, 11 Apr 2023 10:00:00 GMT</pubDate><itunes:duration>3588</itunes:duration><link>http://www.generateyourvalue.com/information-is-power-the-value-of-information-to-sales-success-with-marie-svet</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>“The most successful salespeople tended to be introverts.” - Marie Svet.</p><p>&nbsp;</p><p>You would think that extroverts, those who are outgoing, are successful salespeople. Sorry to disappoint you, but you’re wrong. In this episode, <a href="https://www.linkedin.com/in/mariesvet/" rel="noopener noreferrer" target="_blank">Marie Svet</a>, a Revenue Consultant, dives into harnessing the value of information to position your business for success. It will position you at an advantage if you listen to clients because that’s how you gain information. Andy McDowell also highlights how the power of information influences those around you. Meanwhile, Marie shares her side hustle. Tune in to this episode and learn to harness information to produce an outcome for your business.</p><p>&nbsp;</p><p>Connect with Marie Svet through:</p><p>Twitter: <a href="https://mobile.twitter.com/msvet/with_replies" rel="noopener noreferrer" target="_blank">@msvet</a></p><p>Instagram: <a href="https://www.instagram.com/svetstagram/?hl=en" rel="noopener noreferrer" target="_blank">@svetstagram</a> </p><p>Instagram: <a href="https://www.instagram.com/tiny_kitchen_bakery/" rel="noopener noreferrer" target="_blank">@tiny_kitchen_baker</a></p>]]></description><itunes:image href="https://feeds.podetize.com/NgbqE7tcs.jpg"></itunes:image><itunes:season>3</itunes:season><itunes:episode>27</itunes:episode></item><item><title>A Cannabis Entrepreneur&apos;s Story: Why Your Company Is More Than Your Product Or Service With Erin Babcock</title><enclosure url="https://feeds.podetize.com/ep/iWbz0_600/media/mdPICbV91m.mp3" length="79935784" type="audio/mpeg"></enclosure><guid isPermaLink="false">iWbz0_600</guid><pubDate>Tue, 04 Apr 2023 10:00:00 GMT</pubDate><itunes:duration>3331</itunes:duration><link>http://www.generateyourvalue.com/a-cannabis-entrepreneur-s-story-why-your-company-is-more-than-your-product-or-service-with-erin-babcock</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p><span style="color: black;">If you're struggling to find meaning in your life, you're not alone. The journey to live out your why can take many paths, most of which can be the least we expect but, in the end, makes the most sense. In this episode,</span><a href="https://www.linkedin.com/in/erin-babcock-4634a3210/" rel="noopener noreferrer" target="_blank" style="color: black;"> </a><a href="https://www.linkedin.com/in/erin-babcock-4634a3210/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Erin Babcock</a><span style="color: black;"> shares how she lived out her why – by helping people through her Cannabis business. She and her business partner opened the doors of</span><a href="https://primogardensinc.com/columbus-oh/" rel="noopener noreferrer" target="_blank" style="color: black;"> </a><a href="https://primogardensinc.com/columbus-oh/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Primo Gardens Inc</a><span style="color: black;">, a CBD retail and manufacturing lab that helps other people or businesses start their own unique CBD line and provides health and wellness products to regain balance. She shares her entrepreneurial and spiritual journey of finding purpose in her business. Erin also touches on the stereotypes and biases she had to deal with as a CEO of a cannabis business. She emphasizes how the purpose of businesses is deeper than just the products or services they sell. Moreover, Erin explores how there are many paths that can lead someone to a fulfilling life, from following your passion to creating your own opportunities.&nbsp;Tune in to discover the power of living with purpose and the many ways you can make it happen.</span></p>]]></description><itunes:image href="https://feeds.podetize.com/9jkEysZBY.jpg"></itunes:image><itunes:season>3</itunes:season><itunes:episode>26</itunes:episode></item><item><title>Make Your Numbers Work For You With Lauren Colson</title><enclosure url="https://feeds.podetize.com/ep/PaXhlgVNS/media/HzGKoFTpN.mp3" length="54140851" type="audio/mpeg"></enclosure><guid isPermaLink="false">PaXhlgVNS</guid><pubDate>Tue, 28 Mar 2023 10:00:00 GMT</pubDate><itunes:duration>3384</itunes:duration><link>https://www.generateyourvalue.com/make-your-numbers-work-for-you-with-lauren-colson</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>To create a sound financial strategy, you need to get clear on your goals first. Are you trying to scale up and sell the business? Are you creating a lifestyle business? Do you only want to work twenty hours a week, make $10,000 a month, and spend time with your family? It’s important to get the answers to these questions as these will determine your financial projections and plans. This is what <a href="https://www.colsonstrategies.com/" rel="noopener noreferrer" target="_blank">Lauren Colson</a> helps her clients with. She is passionate about helping entrepreneurs make the best and most informed decisions through financial information. In this conversation, she talks about setting business goals as the first step to crafting an effective financial strategy, how a financial consultant can help you, and how numbers can inform you in your decision-making. Tune in and learn how to make your numbers work for you so you can be a happier and more aligned entrepreneur!</p>]]></description><itunes:image href="https://feeds.podetize.com/g_K4xxYyH.jpg"></itunes:image><itunes:season>3</itunes:season><itunes:episode>25</itunes:episode></item><item><title>Understanding The Self: Navigating Multidimensional Relationships With Anu Abraham</title><enclosure url="https://feeds.podetize.com/ep/KPKvgmxj7/media/h8cShOT_R.mp3" length="83405260" type="audio/mpeg"></enclosure><guid isPermaLink="false">KPKvgmxj7</guid><pubDate>Tue, 21 Mar 2023 10:00:00 GMT</pubDate><itunes:duration>3475</itunes:duration><link>https://www.generateyourvalue.com/understanding-the-self-navigating-multidimensional-relationships-with-anu-abraham</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>We are not singular beings but rather multidimensional, interconnected, and interwoven, and our relationships with others have a profound impact on our well-being. In this episode, <a href="http://www.anuabraham.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(84, 141, 212);">Anu Abraham</a> explores the interconnectedness of our multidimensional selves. Anu shares her insights on how our spirit, light, job, and physical body are all connected and interwoven, and how our well-being and relationships with others are affected by this. She also touches on the subject of pain and how it is a signal from our inner being that something is wrong. She teaches us how to listen more intently to the messages our bodies try to send us. She offers valuable insights and practical tips on how to navigate complex relationships and build stronger connections with others and with ourselves. Join us in discovering and understanding our multidimensional selves.</p>]]></description><itunes:image href="https://feeds.podetize.com/Di6Yq_x-u.jpg"></itunes:image><itunes:season>3</itunes:season><itunes:episode>24</itunes:episode></item><item><title>Diversity And Inclusion: Avoiding The Fatal Flaw Of Group Decision-Making With Brianna Jackson</title><enclosure url="https://feeds.podetize.com/ep/tS4fyqq_y/media/dpCvBS4Nh.mp3" length="77236825" type="audio/mpeg"></enclosure><guid isPermaLink="false">tS4fyqq_y</guid><pubDate>Tue, 14 Mar 2023 10:00:00 GMT</pubDate><itunes:duration>3218</itunes:duration><link>http://www.generateyourvalue.com/diversity-and-inclusion-avoiding-the-fatal-flaw-of-group-decision-making-with-brianna-jackson</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p class="ql-align-justify">Groupthink is a psychological phenomenon where people desire harmony and conformity instead of targeting rational decision-making outcomes. It is a flawed system of thought which most likely leads to major errors, but it can be avoided by increasing your diversity and inclusion levels.&nbsp;<a href="https://www.linkedin.com/in/bejackson05/" rel="noopener noreferrer" target="_blank">Brianna Jackson</a>, the Founder of&nbsp;<a href="https://www.sonasclan.com/" rel="noopener noreferrer" target="_blank">SONAS</a>, joins Andy McDowell to share how to avoid groupthink by pushing the DEI conversation forward. She explains the risk of being outmaneuvered by your business adversaries if you only implement a single plan. Tune in and learn how to escape groupthink and promote diversity and inclusivity within your team.</p><p><br></p>]]></description><itunes:image href="https://feeds.podetize.com/xZwzdInkx.jpg"></itunes:image><itunes:season>3</itunes:season><itunes:episode>23</itunes:episode></item><item><title>Finding The Unique Path To A Truly Fulfilled Life With Galina Lipina</title><enclosure url="https://feeds.podetize.com/ep/7bO8JXDBS/media/vsH-SOubb.mp3" length="72230711" type="audio/mpeg"></enclosure><guid isPermaLink="false">7bO8JXDBS</guid><pubDate>Tue, 07 Mar 2023 11:00:00 GMT</pubDate><itunes:duration>3010</itunes:duration><link>http://www.generateyourvalue.com/finding-the-unique-path-to-a-truly-fulfilled-life-with-galina-lipina</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p class="ql-align-justify">There is nothing wrong with desiring more to life than what you currently have. Although finding the unique path to a fully realized life is an arduous task, all you need to do is make the journey enjoyable for you. Zach Levy and Andy McDowell chat with certified life coach and international speaker <a href="http://www.galinalipina.com/" rel="noopener noreferrer" target="_blank">Galina Lipina</a> about discovering the right path that will allow you to create the life you truly want to live. She explains how to unleash your creativity and passions by undergoing a personal transformation through neuro-change solutions. Galina talks about breaking the limits of your possibilities to achieve a life beyond merely surviving. She also shares insights about location freedom, gaining clarity of the present through dancing, and measuring heart coherence.</p><p><br></p>]]></description><itunes:image href="https://feeds.podetize.com/PWUc3izeh.jpg"></itunes:image><itunes:season>4</itunes:season><itunes:episode>22</itunes:episode></item><item><title>Getting Tax Planning Right For Your Business With Michael Markiewicz</title><enclosure url="https://feeds.podetize.com/ep/54iTWBchD/media/b4CsinqaR.mp3" length="92691505" type="audio/mpeg"></enclosure><guid isPermaLink="false">54iTWBchD</guid><pubDate>Tue, 28 Feb 2023 11:00:00 GMT</pubDate><itunes:duration>3862</itunes:duration><link>http://www.generateyourvalue.com/getting-tax-planning-right-for-your-business-with-michael-markiewicz</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p class="ql-align-justify">Tax planning is a key aspect in keeping your business alive. It affects not only your finances but a lot of other areas of your team as well. Certified Public Accountant <a href="https://www.michaelmarkiewicz.net/" rel="noopener noreferrer" target="_blank">Michael Markiewicz</a> joins Andy McDowell and Zach Levy to demystify tax planning and the value of getting an expert to help you through it. He explains why it must never be considered an afterthought as it directly impacts workplace culture and strategic planning. Michael also shares how a CPA like him got involved in the film industry, how media consumption evolves alongside digital channels, and his insights about traveling the world.</p><p><br></p>]]></description><itunes:image href="https://feeds.podetize.com/zUsydl6Xa.jpg"></itunes:image><itunes:season>3</itunes:season><itunes:episode>21</itunes:episode></item><item><title>Mindset Change: What Military Experience Brings To Business Leadership With Lt. Col Otis Mcgregor</title><enclosure url="https://feeds.podetize.com/ep/x1AIyyx_4/media/CPESrBHBu.mp3" length="81980236" type="audio/mpeg"></enclosure><guid isPermaLink="false">x1AIyyx_4</guid><pubDate>Tue, 21 Feb 2023 11:00:00 GMT</pubDate><itunes:duration>3416</itunes:duration><link>https://www.generateyourvalue.com/mindset-change-what-military-experience-brings-to-business-leadership-with-lt-col-otis-mcgregor</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Do you want to learn more about what it means to be a leader? Are you wondering how you might use your own experiences in the business world as an advantage? Then this episode is for you. Today, <a href="https://www.tribe-purpose.com/otis-mcgregor/" rel="noopener noreferrer" target="_blank" style="background-color: rgb(255, 255, 255); color: rgb(0, 0, 238);">Otis McGregor</a>, CEO of <a href="https://www.tribe-purpose.com/" rel="noopener noreferrer" target="_blank" style="background-color: rgb(255, 255, 255); color: rgb(0, 0, 238);">Tribe and Purpose</a> and Retired Lieutenant Colonel, shares the lessons he learned from his military experience that have helped him make his company successful. He tells us about how he was able to use these lessons to grow his business and develop his leadership skills, and how he uses those same principles in his personal life as well. He talks about what the military does for you, how it makes you a better leader, and why you should know that, especially if you are going into the business world. Tune in now and learn how your unique experiences can become great assets to your business!</p>]]></description><itunes:image href="https://feeds.podetize.com/ySnhhXA9S.jpg"></itunes:image><itunes:season>3</itunes:season><itunes:episode>20</itunes:episode></item><item><title>Connecting With Your Audience Through Grant Writing With Teresa Huff</title><enclosure url="https://feeds.podetize.com/ep/nlCoL0w09/media/_VLOif4RO.mp3" length="74140985" type="audio/mpeg"></enclosure><guid isPermaLink="false">nlCoL0w09</guid><pubDate>Tue, 14 Feb 2023 11:00:00 GMT</pubDate><itunes:duration>3089</itunes:duration><link>https://www.generateyourvalue.com/connecting-with-your-audience-through-grant-writing-with-teresa-huff</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>A nonprofit organization’s two biggest missions are to steadily increase funding and continuously maximize impact.&nbsp;<a href="https://teresahuff.com/%C2%A0" rel="noopener noreferrer" target="_blank" style="background-color: rgb(255, 255, 255); color: rgb(0, 0, 238);">Teresa Huff</a>, Host of the&nbsp;<a href="https://teresahuff.com/podcast/%C2%A0" rel="noopener noreferrer" target="_blank" style="background-color: rgb(255, 255, 255); color: rgb(0, 0, 238);">Grant Writing Simplified</a>&nbsp;Podcast, is here to share her expertise in growing nonprofits. She reveals the best strategies on how such organizations can effectively develop thousands or even millions in sustainable funding. Teresa shares her journey helping nonprofits around the world to succeed in their chosen mission and influence more people to join the cause. She also shares how nonprofit leaders can take their skills to the next level and how important it is to develop a sound and structured system. Tune in now!</p>]]></description><itunes:image href="https://feeds.podetize.com/pXL2Rh9HR.jpg"></itunes:image><itunes:season>3</itunes:season><itunes:episode>19</itunes:episode></item><item><title>Mindset Is The Filter You Use To See And Understand The World with Mario Lanzarotti</title><enclosure url="https://feeds.podetize.com/ep/3JoWm7JIr/media/9e7CaNKFmo.mp3" length="83158266" type="audio/mpeg"></enclosure><guid isPermaLink="false">3JoWm7JIr</guid><pubDate>Tue, 07 Feb 2023 11:00:00 GMT</pubDate><itunes:duration>3465</itunes:duration><link>https://www.generateyourvalue.com/mindset-is-your-filter-to-understand-the-world-with-mario-lanzarotti</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Mindset is everything. It is the core of failing or succeeding at your goals. In this episode, <a href="https://www.mariolanzarotti.com/" rel="noopener noreferrer" target="_blank" style="background-color: rgb(255, 255, 255); color: rgb(0, 0, 238);">Mario Lanzarotti</a>, a TEDx Speaker, discusses mindset as the filter you use to see and understand the world. He also explains that our body is our unconscious mind, while our mindset encompasses our thoughts and emotions. Mario has packed so many insights for us today! Gain mental clarity and focus so you can generate value today!</p>]]></description><itunes:image href="https://feeds.podetize.com/r143t3trV.jpg"></itunes:image><itunes:season>3</itunes:season><itunes:episode>18</itunes:episode></item><item><title>Your Soul Is More Important Than Your Ego with Anna Choi</title><enclosure url="https://feeds.podetize.com/ep/yN8UCXhQt/media/kbtp7jVYK.mp3" length="84564461" type="audio/mpeg"></enclosure><guid isPermaLink="false">yN8UCXhQt</guid><pubDate>Tue, 31 Jan 2023 11:00:00 GMT</pubDate><itunes:duration>3523</itunes:duration><link>https://www.generateyourvalue.com/a-soul-led-journey-to-personal-enlightenment-and-growth-with-anna-sun-choi</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Many people live their lives by the rules of society, but this is not what will make you happy. Your soul is waiting for you to find it, and when you do, it will lead you on a fulfilling journey. It's up to you to make that journey happen. In this episode,&nbsp;<a href="https://soljoy.life/" rel="noopener noreferrer" target="_blank" style="background-color: rgb(255, 255, 255); color: rgb(0, 0, 238);">Anna Sun Choi</a>, Energy Coach, TEDx Speaker, and Forbes Author, shares how our lives should be guided by our soul rather than society or even our own ego! Anna shares her journey of personal enlightenment and growth, and how she earned being holistically happy and stable in life. Tune in now and learn how you can achieve it too!&nbsp;</p>]]></description><itunes:image href="https://feeds.podetize.com/UkVlrZe_h.jpg"></itunes:image><itunes:season>3</itunes:season><itunes:episode>17</itunes:episode></item><item><title>Financial and Profit Business Strategy with Simone Bachaud</title><enclosure url="https://feeds.podetize.com/ep/G6x8YF0ee/media/Opq5GgW1r.mp3" length="70835776" type="audio/mpeg"></enclosure><guid isPermaLink="false">G6x8YF0ee</guid><pubDate>Tue, 24 Jan 2023 11:00:00 GMT</pubDate><itunes:duration>2951</itunes:duration><link>https://www.generateyourvalue.com/finding-a-business-coach-as-part-of-your-business-strategy-with-simone-bachaud</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Many people mistake having a coach as a weakness. Businesses often think that once a coach is involved, that means you are in a ditch. But that is so far from the truth. In fact, all great performers have a coach. This is what this episode’s guest, <a href="https://www.linkedin.com/in/simonebachaud/" rel="noopener noreferrer" target="_blank" style="background-color: rgb(255, 255, 255); color: rgb(0, 0, 238);">Simone Bachaud</a>, believes. And in this conversation, she joins Andy McDowell to talk about the importance of having a coach, partner, or trusted advisor to your business. Simone is the Owner of <a href="https://clearacctg.com/" rel="noopener noreferrer" target="_blank" style="background-color: rgb(255, 255, 255); color: rgb(0, 0, 238);">Clear Accounting, Inc.</a>, which helps entrepreneurs and small business owners leverage the power of financial information and grow their profitability. She shares with us how she does that with great advice and insights about business accounting, following the profit first methodology, and creating strategies. So tune in to Simone and Andy as they give us more nuggets on choosing your business coach and more!</p>]]></description><itunes:image href="https://feeds.podetize.com/CB4ySUkuF.jpg"></itunes:image><itunes:season>3</itunes:season><itunes:episode>16</itunes:episode></item><item><title>Alignment Of Personal Why With An Unknown Industry with Maria Mesa</title><enclosure url="https://feeds.podetize.com/ep/FH03BdLsC/media/eTUhCQKaj.mp3" length="75465076" type="audio/mpeg"></enclosure><guid isPermaLink="false">FH03BdLsC</guid><pubDate>Tue, 17 Jan 2023 11:00:00 GMT</pubDate><itunes:duration>3144</itunes:duration><link>http://www.generateyourvalue.com/aligning-your-personal-why-with-an-unknown-industry-with-maria-mesa</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Everyone has a why or a purpose in life. You can work for a big corporation for the rest of your life and earn a living, but you won't get to see the results of your work. Today's guest is <a href="https://www.linkedin.com/in/mariacmesa/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Maria Mesa</a>, and she didn't want to live a life like that. She quit her corporate job to find her true purpose. Now, she is making an impact in a very niche corner of the healthcare industry. She is the Partner and Chief Growth Officer of <a href="https://www.alternova.co/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Alternova</a>, a software development company focused on digital health. Join Andy McDowell as he talks to Maria Mesa about Alternova and what video games as medicine means. Learn how she is helping grow Alternova with the right leadership management. Find out how you can tap into your why so you can create an impact. Start uncovering your purpose today!</p>]]></description><itunes:image href="https://feeds.podetize.com/MxvSz6xFi.jpg"></itunes:image><itunes:season>3</itunes:season><itunes:episode>15</itunes:episode></item><item><title>Choosing How You Show Up In The World By Embracing Your Energies With Alex Terranova</title><enclosure url="https://feeds.podetize.com/ep/5GTeWPbI7n/media/YLUNvehJL.mp3" length="77769092" type="audio/mpeg"></enclosure><guid isPermaLink="false">5GTeWPbI7n</guid><pubDate>Tue, 10 Jan 2023 11:00:00 GMT</pubDate><itunes:duration>3240</itunes:duration><link>http://www.generateyourvalue.com/choosing-how-you-show-up-in-the-world-by-embracing-your-energies-with-alex-terranova</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>People need to accept and embrace that they have both masculine and feminine energies. If you're an artist, your feminine energy is creativity, trust, and faith. But you also have to balance that with the masculine energy which is the discipline to do your craft. These energies need to be in harmony together because they fuel each other. If you categorize how men or women are supposed to be in a box, you will have a very limiting life. Join Andy McDowell and Zach Levy as they talk to The Anti-Excuses Coach and host of the <a href="https://www.thedreammason.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">DreamMason Podcast</a>, <a href="https://www.linkedin.com/in/alexterranova/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Alex Terranova</a>. Find out his story of how he became a personal development coach by working on himself first. Learn how you can embrace both the feminine energy and the masculine energy. Discover how you can use those energies to help you show up in the world. Start finding that balance today!</p>]]></description><itunes:image href="https://feeds.podetize.com/2YwHZOh0G.jpg"></itunes:image><itunes:season>3</itunes:season><itunes:episode>14</itunes:episode></item><item><title>Information Informs Culture: Taking A Quantum Leap In Digital Health With Ewane Masango</title><enclosure url="https://feeds.podetize.com/ep/Fmf_QJBBC/media/wvqR1LO7ty.mp3" length="90140471" type="audio/mpeg"></enclosure><guid isPermaLink="false">Fmf_QJBBC</guid><pubDate>Tue, 03 Jan 2023 11:00:00 GMT</pubDate><itunes:duration>3756</itunes:duration><link>http://www.generateyourvalue.com/information-informs-culture-taking-a-quantum-leap-in-digital-health-with-ewane-masango</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p><span style="color: black;">People around the world are suffering the consequences of not being able to react quickly enough, especially in the health world. We need to be proactive and have access to real-time information in order for our cultures to change. In this episode, Lifestyle Guru </span><a href="https://www.linkedin.com/in/ewane-masango-89b297128/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Ewane Masango</a><span style="color: black;"> shares how accessible real-time information allows us to have a proactive culture instead of a reactive culture and what benefits businesses, especially the health system, can reap because of it! He dives deep into digital health, using technologies that help us optimize ourselves and for healthcare systems to perform better and take that quantum leap. Tune in now and discover how Ewan is changing the culture of health from reactive to proactive.</span></p>]]></description><itunes:image href="https://feeds.podetize.com/mtMEIIHCk.jpg"></itunes:image><itunes:season>3</itunes:season><itunes:episode>13</itunes:episode></item><item><title>The Power Of Forgiveness: Removing The Bondages Of The Past With Rob Scott</title><enclosure url="https://feeds.podetize.com/ep/HurjGUebV/media/zaEHOHrNjF.mp3" length="73909066" type="audio/mpeg"></enclosure><guid isPermaLink="false">HurjGUebV</guid><pubDate>Tue, 27 Dec 2022 11:00:00 GMT</pubDate><itunes:duration>3079</itunes:duration><link>https://www.generateyourvalue.com/the-power-of-forgiveness-removing-the-bondages-of-the-past-with-rob-scott</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>What keeps a person from becoming happy or successful in life? Our past can prevent us from succeeding in our lives and becoming truly happy. Today,&nbsp;<a href="https://www.theforgivenesslink.com/" rel="noopener noreferrer" target="_blank" style="background-color: rgb(255, 255, 255); color: rgb(0, 0, 238);">Rob</a>&nbsp;<a href="https://www.theforgivenesslink.com/" rel="noopener noreferrer" target="_blank" style="background-color: rgb(255, 255, 255); color: rgb(0, 0, 238);">Scott</a>&nbsp;shares his insights on using the power of forgiveness as a tool to do subconscious surgery. He highlights that one must forgive to succeed to remove the blocks to success and happiness. Sharing his wisdom and experience, Rob reminds us to express how much value we should put on others and on ourselves to build the forgiveness muscle in our lives as we go down the path of life. Tune in to this insightful episode and gain more wisdom from Rob today.</p>]]></description><itunes:image href="https://feeds.podetize.com/uUBz2W-xI.jpg"></itunes:image><itunes:season>3</itunes:season><itunes:episode>12</itunes:episode></item><item><title>Pivot With Purpose: Creating Intentional Connection With Jim Lomot</title><enclosure url="https://feeds.podetize.com/ep/yzCVH8Hhi/media/3Qw7kMqvh.mp3" length="66770058" type="audio/mpeg"></enclosure><guid isPermaLink="false">yzCVH8Hhi</guid><pubDate>Tue, 20 Dec 2022 11:00:00 GMT</pubDate><itunes:duration>2782</itunes:duration><link>http://www.generateyourvalue.com/pivot-with-purpose-creating-intentional-connection-with-jim-lomot</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p><span style="color: rgb(14, 16, 26);">“</span><em style="color: rgb(14, 16, 26);">Leadership is not about titles, positions, or work hours. It’s about relationships.” -Jim Kouzes</em><span style="color: rgb(14, 16, 26);">.</span></p><p><br></p><p><span style="color: rgb(14, 16, 26);">Generate Your Value Podcast is excited to welcome the Founder of&nbsp;</span><a href="http://theherosmovement.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(74, 110, 224);">TheHerosMovement.com</a><span style="color: rgb(14, 16, 26);">. Jim Lomot highlights the importance of creating intentional relationships for leaders to connect with others. He also discusses how important it is to pivot with purpose. Jim shares his insights to uncover the most critical asset of any successful company and how we can save our business with it. Take the hero’s journey on this inspirational episode to better position yourself with a sense of purpose.</span></p>]]></description><itunes:image href="https://feeds.podetize.com/gnFtXQmX1.jpg"></itunes:image><itunes:season>3</itunes:season><itunes:episode>11</itunes:episode></item><item><title>The Most Powerful Tips To Outsource Your Weaknesses With Lisa Bowers</title><enclosure url="https://feeds.podetize.com/ep/xD3lX2dos/media/1z6C8hub2E.mp3" length="62804678" type="audio/mpeg"></enclosure><guid isPermaLink="false">xD3lX2dos</guid><pubDate>Tue, 13 Dec 2022 11:00:00 GMT</pubDate><itunes:duration>2617</itunes:duration><link>https://www.generateyourvalue.com/the-most-powerful-tips-to-outsource-your-weaknesses-with-lisa-bowers</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p class="ql-align-justify">When you start a business, your goal is to be the owner and let the business run for you. Don't be afraid to outsource your weaknesses. Not everyone can wear multiple hats and do everything. Stop working overtime doing administrative tasks and start enjoying the fruits of your labor.</p><p class="ql-align-justify">&nbsp;</p><p class="ql-align-justify">Join Andy McDowell and Zach Levy as they talk to&nbsp;<a href="https://www.linkedin.com/in/lisakbowers/" rel="noopener noreferrer" target="_blank" style="color: rgb(74, 110, 224);">Lisa Bowers</a>&nbsp;about the power of outsourcing. Tune in to find out how they do the tasks you don't want to do and gain extra time to do other important things that require your attention as a business owner. Learn more about her passion for IT and how she started her business,&nbsp;<a href="https://officealliesva.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(74, 110, 224);">Office Allies</a>. Find your passion just like how Lisa found hers and start outsourcing like a pro today!</p><p><br></p>]]></description><itunes:image href="https://feeds.podetize.com/nUyvYfKID.jpg"></itunes:image><itunes:season>3</itunes:season><itunes:episode>10</itunes:episode></item><item><title>Succeeding From A Place Of Alignment With Halle Eavelyn</title><enclosure url="https://feeds.podetize.com/ep/1httZB6qU/media/HarW3mvRC.mp3" length="80075592" type="audio/mpeg"></enclosure><guid isPermaLink="false">1httZB6qU</guid><pubDate>Tue, 06 Dec 2022 11:00:00 GMT</pubDate><itunes:duration>3336</itunes:duration><link>https://www.generateyourvalue.com/succeeding-from-a-place-of-alignment-with-halle-eavelyn</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>It’s often fair to assume that most people dream of having financial or business success. But then, should the goal be merely profits and expansion? What is the real purpose of it all? What really is “success?” In this episode, <a href="https://halleeavelyn.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(74, 110, 224);">Halle Eavelyn</a> explains why aligning your business with your vision and purpose is crucial and how having an abundance mindset becomes key to everything!&nbsp;Halle is a transformational wealth coach, speaker, and writer featured in Time Magazine, USA Today, and Good Morning America. Tune in to get a bunch of gold nuggets about the foundation of business success and how you can achieve it!&nbsp;</p>]]></description><itunes:image href="https://feeds.podetize.com/xz7wPfmsN.jpg"></itunes:image><itunes:season>3</itunes:season><itunes:episode>9</itunes:episode></item><item><title>The Best Process In Hiring The Cream Of The Crop With Danielle Mulvey</title><enclosure url="https://feeds.podetize.com/ep/XtyIUUgQc/media/ED3OrltT2.mp3" length="83425334" type="audio/mpeg"></enclosure><guid isPermaLink="false">XtyIUUgQc</guid><pubDate>Tue, 29 Nov 2022 11:00:00 GMT</pubDate><itunes:duration>3476</itunes:duration><link>http://www.generateyourvalue.com/the-best-process-in-hiring-the-cream-of-the-crop-with-danielle-mulvey</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p class="ql-align-justify">Business owners often encounter a lot of bad hires, not necessarily because they have a bad leadership style. Most of the time, the cream of the crop eludes them due to their poor recruitment strategies. <a href="https://www.daniellemulvey.com/" rel="noopener noreferrer" target="_blank">Danielle Mulvey</a> addresses this business-killing problem by crafting an objective process that evaluates talent, not just new hires but existing employees as well. In this conversation with Andy McDowell, Danielle presents her <a href="https://www.5staremployees.com/" rel="noopener noreferrer" target="_blank">Five-Star Rating System</a> that can help businesses filter bad hires from desirable talents. She also explains the art of creating job description titles to attract applicants who will suit best to your available positions.</p><p><br></p>]]></description><itunes:image href="https://feeds.podetize.com/hSgl0dXmU.jpg"></itunes:image><itunes:season>3</itunes:season><itunes:episode>8</itunes:episode></item><item><title>The Emotion Of Communication: A Path To Engagement With Talia Jacqueline</title><enclosure url="https://feeds.podetize.com/ep/2lv7ny4K0/media/6JsnIjQYU.mp3" length="71051447" type="audio/mpeg"></enclosure><guid isPermaLink="false">2lv7ny4K0</guid><pubDate>Tue, 22 Nov 2022 11:00:00 GMT</pubDate><itunes:duration>2960</itunes:duration><link>http://www.generateyourvalue.com/the-emotion-of-communication-a-path-to-engagement-with-talia-jacqueline</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p><span style="color: black;">7% of what's absorbed in communication are words; 93% is emotion. As a leader, when you state your mission vision or ask somebody to do something, your employees can tell if you’re faking it based on your tone and body language. If you’re struggling to get any engagement going on, it’s probably because you don’t understand the psychology of communication. People act on emotions. You must feel, connect, and identify what you are saying.</span></p><p><span style="color: black;">&nbsp;</span></p><p><span style="color: black;">Join Andy McDowell as he talks to the CEO of</span><a href="https://visceralimpact.com/" rel="noopener noreferrer" target="_blank" style="color: black;"> </a><a href="https://visceralimpact.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Visceral</a><span style="color: black;">,</span><a href="https://www.linkedin.com/in/talia-jacqueline-17317b13b/" rel="noopener noreferrer" target="_blank" style="color: black;"> </a><a href="https://www.linkedin.com/in/talia-jacqueline-17317b13b/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Talia Jacqueline</a><span style="color: black;">, about the role emotion plays in communication. Find out the science behind why people are more likely to listen to emotion. Learn why without psychology, communication is nothing. Discover how you can find employee engagement as a leader. Start communicating with emotions today.</span></p>]]></description><itunes:image href="https://feeds.podetize.com/2JPqAHftH.jpg"></itunes:image><itunes:season>3</itunes:season><itunes:episode>7</itunes:episode></item><item><title>Social Media: The New Advertising In Today’s Business Environment With King Ashley Ann</title><enclosure url="https://feeds.podetize.com/ep/gWmFoGYyX/media/feyMrKu4Z3.mp3" length="71791211" type="audio/mpeg"></enclosure><guid isPermaLink="false">gWmFoGYyX</guid><pubDate>Tue, 15 Nov 2022 11:00:00 GMT</pubDate><itunes:duration>2991</itunes:duration><link>http://www.generateyourvalue.com/social-media-the-new-advertising-in-todays-business-environment-with-king-ashley-ann</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p><span style="color: rgb(14, 16, 26);">The foundation and fundamentals of doing business will always be the same. It's only the channels and tools that change. With the internet and social media, online advertising is the best way to build your business. These days, you have the ability to reach people from all over the world. You just need the right strategic marketing plan to do this. You need to know your audience, your social media platform, and your product.</span></p><p><span style="color: rgb(14, 16, 26);">&nbsp;</span></p><p><span style="color: rgb(14, 16, 26);">Join Andy McDowell as he talks to talented biz builder, public speaker, and social media strategist</span><a href="https://kingashleyann.biz/" rel="noopener noreferrer" target="_blank" style="color: rgb(74, 110, 224);">&nbsp;King Ashley Ann</a><span style="color: rgb(14, 16, 26);">. Learn how to build your business and brand with online marketing tools. Find out how you can get your lead magnet in front of people by leveraging social media. Start building customer relationships today so you can build your way to success.</span></p>]]></description><itunes:image href="https://feeds.podetize.com/5uWC1jQm8.jpg"></itunes:image><itunes:season>3</itunes:season><itunes:episode>6</itunes:episode></item><item><title>Why Mentorship Should Be The First Step In Your Business Strategy With Mark Hayes</title><enclosure url="https://feeds.podetize.com/ep/SsuQlnK0P/media/Xr2lv3oo0J.mp3" length="61837304" type="audio/mpeg"></enclosure><guid isPermaLink="false">SsuQlnK0P</guid><pubDate>Tue, 08 Nov 2022 11:00:00 GMT</pubDate><itunes:duration>2577</itunes:duration><link>http://www.generateyourvalue.com/why-mentorship-should-be-the-first-step-in-your-business-strategy-with-mark-hayes</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p class="ql-align-justify">Getting into real estate can be a bit tricky since there are so many places you can start investing into. One great business strategy for those who want to put money into this industry is to look for a reliable and trustworthy mentor. This is what <a href="https://www.bridgesouthinvestments.com/" rel="noopener noreferrer" target="_blank">Mark Hayes</a> did when he first invested in real estate, and now he returns the favor by mentoring other investors in jumpstarting their own careers. He joins Andy McDowell to share how an engineer like him found success in fix and flips and eventually passive investing. Mark breaks down tips on mitigating risks in real estate investments, transitioning from an active to a passive investor, and working on your business instead of in it.</p><p><br></p>]]></description><itunes:image href="https://feeds.podetize.com/PQV3xsQS2.jpg"></itunes:image><itunes:season>3</itunes:season><itunes:episode>5</itunes:episode></item><item><title>Why You Should Never Ignore Business Visibility With Ira Bowman</title><enclosure url="https://feeds.podetize.com/ep/ngAM7BZPA/media/SMbgIEXhv.mp3" length="82499325" type="audio/mpeg"></enclosure><guid isPermaLink="false">ngAM7BZPA</guid><pubDate>Tue, 01 Nov 2022 10:00:00 GMT</pubDate><itunes:duration>3437</itunes:duration><link>http://www.generateyourvalue.com/why-you-should-never-ignore-business-visibility-with-ira-bowman</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p class="ql-align-justify">Small businesses can create enticing websites and offer incredible products all they want, but if no one can find them, it is useless. Business visibility is everything in today's digital world, and success will come to you if you know how to play your online cards right. Andy McDowell and Zach Levy sit down with <a href="https://bowmandigitalmedia.com/" rel="noopener noreferrer" target="_blank">Ira Bowman</a> to discuss how to expand your audience reach through well-designed online marketing strategies. He talks about the best social media platforms to market your content, how to outperform your competitors' posts, and the best ways to increase website traffic. Ira also explains how entrepreneurs can actively address market risks by building multiple income streams and getting advice from successful people ahead of the race.</p><p><br></p>]]></description><itunes:image href="https://feeds.podetize.com/5mGIj2ro6.jpg"></itunes:image><itunes:season>3</itunes:season><itunes:episode>4</itunes:episode></item><item><title>Leadership, Culture, And Storytelling In The Entertainment Industry With Mark M. Smeltzer</title><enclosure url="https://feeds.podetize.com/ep/BYK2gVQyf/media/ZvX-QJfTpd.mp3" length="80725727" type="audio/mpeg"></enclosure><guid isPermaLink="false">BYK2gVQyf</guid><pubDate>Tue, 25 Oct 2022 10:00:00 GMT</pubDate><itunes:duration>3364</itunes:duration><link>https://www.generateyourvalue.com/leadership-culture-and-storytelling-in-the-entertainment-industry-with-mark-m-smeltzer</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p><span style="color: black;">We are in an age of rapid content creation. Unfortunately, the speed with which things are produced, it has become more about quantity than quality. The true good stories get lost. </span><a href="https://www.linkedin.com/in/markmsmeltzer/" rel="noopener noreferrer" target="_blank">Mark M. Smeltzer</a><span style="color: black;"> has observed this, calling for more quality content that brings value. He is a writer, actor, producer, and director strictly focused on producing his own content, working with fellow entertainment professionals, and helping others achieve their dreams. In this episode, he joins Andy McDowell and Zach Levy to take us behind the scenes of Hollywood and share how leadership and culture show up in the entertainment industry. Mark highlights the importance of storytelling, especially in creating authentic and valuable content. Much like in any business, if people don't trust you, it doesn't matter how good of a story, product, or service you have. It's not going anywhere, nor is it going to be heard.</span></p>]]></description><itunes:image href="https://feeds.podetize.com/4PusC_H15.jpg"></itunes:image><itunes:season>3</itunes:season><itunes:episode>3</itunes:episode></item><item><title>Building An American-Made Business With Purpose With Dean Wegner</title><enclosure url="https://feeds.podetize.com/ep/_xxzvl0Lu/media/VKGXdzwoB.mp3" length="70545487" type="audio/mpeg"></enclosure><guid isPermaLink="false">_xxzvl0Lu</guid><pubDate>Tue, 11 Oct 2022 10:00:00 GMT</pubDate><itunes:duration>2939</itunes:duration><link>https://www.generateyourvalue.com/building-an-american-made-business-with-purpose-with-dean-wegner</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>In the apparel industry, it’s important to embrace who you are. This is the purpose and passion of&nbsp;<a href="https://www.linkedin.com/in/dean-wegner-9874065/" rel="noopener noreferrer" target="_blank" style="background-color: rgb(255, 255, 255); color: rgb(0, 0, 238);">Dean Wegner</a>. Instead of creating clothing lines for cheap overseas, he’s doing it right here in the US. Dean transitioned out of the military to become an entrepreneur. He explored many fields until he found what he truly loved, and that was in selling American-made products. This is why he opened&nbsp;<a href="https://www.authenticallyamerican.us/" rel="noopener noreferrer" target="_blank" style="background-color: rgb(255, 255, 255); color: rgb(0, 0, 238);">Authentically American</a>, an American-made apparel brand. Join Andy McDowell as he talks to Dean Wegner about his journey out of the military and into entrepreneurship. Discover why he is so passionate about patriotism and why it’s so important to support American-made brands. Find out how he built and grew his brand all across America. Learn how you can discover what you’re really passionate about because that is how you can really make a difference. Start finding your why today!</p>]]></description><itunes:image href="https://feeds.podetize.com/Uc2np4Mfr.jpg"></itunes:image><itunes:season>3</itunes:season><itunes:episode>2</itunes:episode></item><item><title>The New Kind Of Marketplace For Partnerships In The Energy Industry With Matt Russell Of ProCents</title><enclosure url="https://feeds.podetize.com/ep/TmLYSdjZl/media/gNxdJyJ9l.mp3" length="64153340" type="audio/mpeg"></enclosure><guid isPermaLink="false">TmLYSdjZl</guid><pubDate>Tue, 27 Sep 2022 10:00:00 GMT</pubDate><itunes:duration>2673</itunes:duration><link>https://www.generateyourvalue.com/the-new-kind-of-marketplace-for-partnerships-in-the-energy-industry-with-matt-russell-of-procents</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>There is so much noise out there that it can be challenging to find the right one for you. In business, your success could very much depend on the people you surround yourself with. And in this episode, our guest has created a new kind of marketplace that removes the noise of finding buyers and sellers within the energy space. Andy McDowell is joined by Matt Russell, the CEO ofProCents, where they help vet buyers and sellers, bring those partners together, help them increase their revenue stream, and build a true partnership. Matt shares with us how they started and worked on their mission. He then offers great lessons and insights on sales, processes, and leadership. So don't miss out on this conversation to find out how this new marketplace can help not only you but the industry as a whole improve efficiency.</p>]]></description><itunes:image href="https://feeds.podetize.com/84ZxbAhTZ.jpg"></itunes:image><itunes:episode>1</itunes:episode></item><item><title>The Art Of Storytelling In Business And Life With Mark Carpenter</title><enclosure url="https://feeds.podetize.com/ep/prsgEoPC5/media/DvAuPbhwI.mp3" length="74572403" type="audio/mpeg"></enclosure><guid isPermaLink="false">prsgEoPC5</guid><pubDate>Wed, 20 Jul 2022 13:00:00 GMT</pubDate><itunes:duration>3107</itunes:duration><link>http://www.generateyourvalue.com/the-art-of-storytelling-in-business-and-life-with-mark-carpenter</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Zach and Andy welcome <a href="https://www.linkedin.com/in/mark-carpenter-0b55221/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); --darkreader-inline-color:#4f9cea;" data-darkreader-inline-color="">Mark Carpenter</a> to the podcast. Mark is a serial storyteller. Telling stories since childhood, Mark leveraged his ability into a career in marketing communications and public relations and later as a college professor and corporate facilitator. His storytelling became even more purposeful and effective after researching and writing the best-selling book <em>“</em><a href="https://www.amazon.com/Master-Storytelling-Experiences-Stories-Inspire/dp/1724199218" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); --darkreader-inline-color:#4f9cea;" data-darkreader-inline-color=""><em>Master Storytelling: How to Turn Your Experiences Into Stories that Teach, Lead, and Inspire</em></a><em>.”</em> Now, as a facilitator, consultant, and speaker, he teaches others what he learned in the process.</p><p>&nbsp;</p><p>We discuss the importance of storytelling in business and life, the long history of storytelling, and the mechanics of an effective and entertaining story. We hope you will have a listen to help you with your own storytelling skills!</p>]]></description><itunes:image href="https://feeds.podetize.com/L0BVi-Z1Z.jpg"></itunes:image></item><item><title>A Discussion On Business Sales With Annie P. Ruggles</title><enclosure url="https://feeds.podetize.com/ep/N0VMMUtGR/media/0BbjnDH3p.mp3" length="85901794" type="audio/mpeg"></enclosure><guid isPermaLink="false">N0VMMUtGR</guid><pubDate>Tue, 28 Jun 2022 20:00:00 GMT</pubDate><itunes:duration>3579</itunes:duration><link>https://www.generateyourvalue.com/a-discussion-on-business-sales-with-annie-p-ruggles</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p><span style="color: rgb(14, 16, 26);">Annie P. Ruggles got her start in that crucible of all successful salespeople; musical theater. After moving up - being pushed up, more accurately - through the ranks at the theater house, she found herself in the role of marketing manager without any training or experience and discovered a knack for promotion. After leaving to enter the psychology coaching space, she soon found herself surrounded by people who didn’t want to be coached on happiness, but rather on how to make their own coaching profitable. In the end, their primary stumbling block was the same stumbling block that exists in all marketing, the fact that successfully promoting a service and asking for sales are not the same thing, and people are often not comfortable with that fact no matter how ethical or necessary their service may be. With the goal of overturning the common wisdom that the art of selling is indistinguishable from the art of manipulation in mind, Annie founded the Non-Sleazy Sales Academy.</span></p><p><span style="color: rgb(14, 16, 26);">&nbsp;</span></p><p><span style="color: rgb(14, 16, 26);">Zach and Andy talk all things sales with Annie to include the art of the close in sales, how to best approach a sales conversation and that actually introverts make really good salespeople! Hit that subscribe button so you don't miss an episode of the Generate Your Value Podcast!</span></p>]]></description><itunes:image href="https://feeds.podetize.com/z_qAyUeu8.jpg"></itunes:image></item><item><title>The Power Of The Personal Brand - An Interview With Chellie Phillips</title><enclosure url="https://feeds.podetize.com/ep/MBY1qXiqN/media/FW_i38HSK.mp3" length="68062275" type="audio/mpeg"></enclosure><guid isPermaLink="false">MBY1qXiqN</guid><pubDate>Tue, 31 May 2022 19:00:00 GMT</pubDate><itunes:duration>2836</itunes:duration><link>https://www.generateyourvalue.com/the-power-of-the-personal-brand-an-interview-with-chellie-phillips</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p><span style="background-color: transparent;">Zach and Andy have a discussion about personal branding with&nbsp;</span><a href="https://chelliephillips.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(74, 110, 224);">Chellie Phillips</a><span style="background-color: transparent;">, who is a sweet-tea-sipping, sassy Southerner with a passion for helping dynamic, driven, career-minded professionals write their own success stories. She’s a coach, corporate trainer, and motivational speaker, as well as the author of two award-winning books:&nbsp;</span><a href="https://www.amazon.com/gp/product/B07M65WM83?pf_rd_p=c2945051-950f-485c-b4df-15aac5223b10&amp;pf_rd_r=YRFAVWFPJAVW2F675VRQ" rel="noopener noreferrer" target="_blank" style="color: rgb(74, 110, 224);">When In Doubt, Delete It</a><span style="background-color: transparent;">&nbsp;and&nbsp;</span><a href="https://www.amazon.com/Get-Noticed-Hired-successful-candidates-ebook/dp/B087NXH623/ref=sr_1_2?dchild=1&amp;keywords=chellie+phillips&amp;qid=1588776610&amp;sr=8-2" rel="noopener noreferrer" target="_blank" style="color: rgb(74, 110, 224);">Get Noticed, Get Hired</a><span style="background-color: transparent;">.</span></p><p><br></p><p><span style="background-color: transparent;">Chellie’s “Successfully Ever After” formula is designed to land you in an ideal career, perfectly matched to your skillset, that feels more like “get to” than “got to.” For over 20 years, she has used her first-rate public relations and communication skills to help countless people create an authentic personal brand designed to get them noticed and hired. She also leads corporate training about creating a company culture that encourages employee support, growth, and community. Chellie is on a mission to help others tune in to what makes them great, package it properly, and use their existing skillset to find the path to their highest potential!</span></p>]]></description><itunes:image href="https://feeds.podetize.com/eAYVOyrjI.jpg"></itunes:image></item><item><title>The Overuse Of Why With Jennifer Tsang - Host Of The In The Lead Podcast</title><enclosure url="https://feeds.podetize.com/ep/Uq-R8x3bi/media/Bg5Tt895Z.mp3" length="87026566" type="audio/mpeg"></enclosure><guid isPermaLink="false">Uq-R8x3bi</guid><pubDate>Tue, 24 May 2022 10:00:00 GMT</pubDate><itunes:duration>3626</itunes:duration><link>http://www.generateyourvalue.com/the-overuse-of-why-with-jennifer-tsang-host-of-the-in-the-lead-podcast</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p><span style="color: black;">Andy welcomes </span><a href="https://www.linkedin.com/in/jenn-tsang/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Jennifer Tsang</a><span style="color: black;"> to the podcast to talk about overthinking and dwelling on WHY too much in business and leadership. Jennifer has more than 20 years of experience working with Cisco Systems’ Learning and Development organization, leading large-scale internal learning programs. Jennifer is a Professional Certified Coach (PCC) and uses her skills to help people build mental fitness and find greater success by developing mindfulness and discovering their leadership strengths. She hosts the In the Lead Show, a weekly podcast designed to help you stretch your thinking and to close the gap between doing and being.</span></p><p><br></p>]]></description><itunes:image href="https://feeds.podetize.com/4DyHH7Wxl.jpg"></itunes:image></item><item><title>Interview with Grammy Nominated John Burke - A Musical Entrepreneur</title><enclosure url="https://feeds.podetize.com/ep/fSBcYwslW/media/szRRK_kzQ.mp3" length="67287347" type="audio/mpeg"></enclosure><guid isPermaLink="false">fSBcYwslW</guid><pubDate>Tue, 17 May 2022 19:00:00 GMT</pubDate><itunes:duration>2804</itunes:duration><link>https://generate-your-value.captivate.fm/episode/interview-with-grammy-nominated-john-burke-a-musical-entrepreneur</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Zach and Andy have a conversation about entrepreneurship with John Burke, a Grammy-nominated composer and pianist from Atlanta, GA, with a prolific career. John has released multiple acclaimed instrumental albums; scored for film, theatre, and video games; written a musical; and performed at countless events and concerts. In 2016, John's self-released piano album,&nbsp;<em>Orogen</em>, was nominated for Best New Age Album at the 59th&nbsp;Annual Grammy Awards.&nbsp;John serves as the music director for Christ the King Lutheran Church in Peachtree Corners, GA, and plays gigs all over the state. </p><p>You can find John Burke in the following places:</p><p>Twitter: @JohnBurkeMusic</p><p>Instagram: @JohnBurkeMusic</p><p>Website: www.johnburkemusic.com</p><p>LinkedIn: https://www.linkedin.com/in/johnburkemusic/</p><p>&nbsp;</p>]]></description><itunes:image href="https://feeds.podetize.com/RgprMD9i1q.jpg"></itunes:image></item><item><title>Financing A New Business - An Interview with MBFS&apos;s Mark Ritter</title><enclosure url="https://feeds.podetize.com/ep/481SsPBF_/media/_C_HVSTLM.mp3" length="68392065" type="audio/mpeg"></enclosure><guid isPermaLink="false">481SsPBF_</guid><pubDate>Tue, 10 May 2022 19:00:00 GMT</pubDate><itunes:duration>2850</itunes:duration><link>https://generate-your-value.captivate.fm/episode/financing-a-new-business-an-interview-with-mbfss-mark-ritter</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>In this episode, we talk with Mark Ritter who is the CEO of MBFS and Nu Direction Lending about the issues surrounding the financing of a business. He is an expert in all things credit union and small business lending. Both organized are owned by credit unions and designed to help credit unions fund more loans to real estate investors and small business owners in their communities.</p><p>In 2002, Mark started Members 1st Federal Credit Union’s business lending program as “one person and a desk” with no policies, products, staff, systems, or business members. That program grew to be one of the top ten in the nation in the number of loans, balances outstanding, and loan participations for federal credit unions. After ten years at Members 1st, he took on the challenge of being the CEO of a business lending credit union service organization (CUSO). Mark was the fifth CEO in five years for the organization, which lost money every month of its existence. In the past eight years at MBFS, Mark increased the number of credit unions the company services by over 8x, grew the revenue by 15x, and ensured positive cash flow every full year he’s been at the CUSO. More vimportantly, MBFS has helped countless credit union members gain the financing they need for small business and real estate investment needs.</p>]]></description><itunes:image href="https://feeds.podetize.com/sQloU62PcI.jpg"></itunes:image></item><item><title>The Difference Between Why And Purpose - A Discussion</title><enclosure url="https://feeds.podetize.com/ep/9vxOyY31W/media/Yr4-iNP0X.mp3" length="47066005" type="audio/mpeg"></enclosure><guid isPermaLink="false">9vxOyY31W</guid><pubDate>Tue, 03 May 2022 19:00:00 GMT</pubDate><itunes:duration>2353</itunes:duration><link>https://generate-your-value.captivate.fm/episode/the-difference-between-why-and-purpose-a-discussion</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Often times in business, the words Why and Purpose are often used interchangeably. Zach and Andy have a discussion about a topic that is gaining in popularity....the purpose driven company. There is a lot of overlap between the two words but they are not one in the same. Purpose is both a noun and a verb. The overlap is with the noun part of the word purpose. Tune in to this episode to explore the two versions of word Purpose. Hit that subscribe button to not miss an episode!</p>]]></description><itunes:image href="https://feeds.podetize.com/fORyWxRBZ.jpg"></itunes:image></item><item><title>The Secret Sauce of Being A Human Being - An Interview with Daniela Sulek</title><enclosure url="https://feeds.podetize.com/ep/qQHX5G8W-/media/tqb-ub-RD.mp3" length="75869539" type="audio/mpeg"></enclosure><guid isPermaLink="false">qQHX5G8W-</guid><pubDate>Tue, 26 Apr 2022 18:45:00 GMT</pubDate><itunes:duration>3161</itunes:duration><link>https://generate-your-value.captivate.fm/episode/the-secret-sauce-of-being-a-human-being-an-interview-with-daniela-sulek</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>In this episode of the Generate Your Value podcast, we talk with Daniela Sulek, a life coach from Toronto, Canada. Daniela helps her clients see through the illusion of rigid physical reality and ridicule of human conditioning. Her thirst for truth naturally brought her on a journey of experiencing the self beyond the mind, body and physical reality. Daniela brings a leading-edge concept of applied neurophysiology, energy medicine, quantum physics, metaphysics and higher logic into her coaching creating massive physical, mental and emotional shifts for her clients.</p><p>Daniela's links:</p><p>danielasulek.com</p><p>daniela@danielasulek.com</p><p>www.facebook.com/daniela.sulek/</p><p>www.linkedin.com/in/danielasulek/</p>]]></description><itunes:image href="https://feeds.podetize.com/Tb0_tWapfQ.jpg"></itunes:image></item><item><title>Still Loading With Rod Hardy - Entrepreneur Turned Hip Hop Artist</title><enclosure url="https://feeds.podetize.com/ep/EdUKXCjBu/media/w1o4OdMNs.mp3" length="80489434" type="audio/mpeg"></enclosure><guid isPermaLink="false">EdUKXCjBu</guid><pubDate>Tue, 19 Apr 2022 19:00:00 GMT</pubDate><itunes:duration>3354</itunes:duration><link>https://generate-your-value.captivate.fm/episode/still-loading-with-rod-hardy-entrepreneur-turned-hip-hop-artist</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Zach and Andy welcome Rod Hardy, an entrepreneur who made the decision to chase his dream of music after a his brother came out of a three week coma from COVID to the podcast. Zach and Andy discuss Rod's upbringing, his path to entrepreneurship, his decision to chase his dream in music, the importance of a person's Why, personal brand and leadership to success and the next big thing for Rod coming up this summer. We invite you to listen in on Rod's important life story and how he has found success for himself on many fronts. Music is Rod's single called "Special" used with his permission and we hope you will check out his other releases!</p>]]></description><itunes:image href="https://feeds.podetize.com/D_OgToUnKa.jpg"></itunes:image></item><item><title>Six Common Challenges for Leaders</title><enclosure url="https://feeds.podetize.com/ep/Yv8x_ZAxs/media/i7pqFkaCU.mp3" length="63135805" type="audio/mpeg"></enclosure><guid isPermaLink="false">Yv8x_ZAxs</guid><pubDate>Tue, 05 Apr 2022 19:00:00 GMT</pubDate><itunes:duration>2631</itunes:duration><link>https://generate-your-value.captivate.fm/episode/six-common-challenges-for-leaders</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Zach and Andy discuss the six most common challenges which leaders of organizations face. They are Inspiring Others, Developing Others, Leading Change, Handling Conflict, Dealing with Imposter Syndrome and Managing a Team. If you feel this episode would be useful for someone else, please share. Hit that subscribe button to not miss an episode!</p>]]></description><itunes:image href="https://feeds.podetize.com/057dyckZJJ.jpg"></itunes:image></item><item><title>Emotional Energy - The Fuel for Business and Life Momentum</title><enclosure url="https://feeds.podetize.com/ep/7LKWkVu0G/media/OpPZFmxtC.mp3" length="46141352" type="audio/mpeg"></enclosure><guid isPermaLink="false">7LKWkVu0G</guid><pubDate>Tue, 29 Mar 2022 20:30:00 GMT</pubDate><itunes:duration>1923</itunes:duration><link>https://generate-your-value.captivate.fm/episode/emotional-energy-the-fuel-for-business-and-life-momentum</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>There is a lot of discussion these days is about energy. Unfortunately, the dialog is centered around oil, natural gas, solar and wind energy not emotional energy. One of the most important skills that successful people develop is the management of their energy. Zach and Andy discuss this important "life hack" as well as the role of pride in team or business energy. Not boastful or ego pride but pride in the quality of a team's or business' work or outcomes. They also discuss the importance of this pride in an organizations efforts with change management. We hope you will take a listen and hit that subscribe button!</p>]]></description><itunes:image href="https://feeds.podetize.com/a_IODylmmC.jpg"></itunes:image></item><item><title>Six Qualities of Leadership Found in Effective and Great Leaders</title><enclosure url="https://feeds.podetize.com/ep/G1FBdSLR-/media/19wzM06za.mp3" length="60336499" type="audio/mpeg"></enclosure><guid isPermaLink="false">G1FBdSLR-</guid><pubDate>Tue, 15 Mar 2022 22:15:00 GMT</pubDate><itunes:duration>2514</itunes:duration><link>https://generate-your-value.captivate.fm/episode/six-qualities-of-leadership-found-in-effective-and-great-leaders</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Zach and Andy each bring three qualities they believe are found in effective and great leaders in this episode. Humility, Integrity, Charisma, Good Communicator, Other Focused and Self Leadership are the qualities brought forward and discussed. Work to grow these "qualities" muscles within a leader, both in business and in life, will lead to quality leadership in this world. Subscribe so you don't miss an episode and share with those you feel it would add value to their lives!</p>]]></description><itunes:image href="https://feeds.podetize.com/m7-Vjx_GLu.jpg"></itunes:image></item><item><title>Investing in Oneself</title><enclosure url="https://feeds.podetize.com/ep/UaV7dzhDE/media/ReAFe8Jb0.mp3" length="60952756" type="audio/mpeg"></enclosure><guid isPermaLink="false">UaV7dzhDE</guid><pubDate>Tue, 08 Mar 2022 20:00:00 GMT</pubDate><itunes:duration>2540</itunes:duration><link>https://generate-your-value.captivate.fm/episode/investing-in-oneself</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>We all know about the meaning of investment when it comes to money, however, we don't necessarily do a good job at looking at how we invest in ourselves. Zach and Andy take a look at the different meanings of the word invest and how they apply to our lives in this episode. Please hit that subscribe button so you don't miss the opportunity for our podcast to generate value in your life.</p><p>Beth Hadler (Gary Vee's life coach) interview can be found at https://www.youtube.com/watch?v=pfx7YCg77pE</p><p>Brene Brown's Dare to Lead episode on the Toxic Cultures that led to the Great Resignation can be found in the podcast section of her website at www.brenebrown.com or on Spotify.</p>]]></description><itunes:image href="https://feeds.podetize.com/vxkzbNw6QE.jpg"></itunes:image><itunes:season>2</itunes:season><itunes:episode>29</itunes:episode></item><item><title>Failure Doesn&apos;t Occur Until You Quit</title><enclosure url="https://feeds.podetize.com/ep/-j6on3rptr/media/8hQrCxxRT.mp3" length="44387684" type="audio/mpeg"></enclosure><guid isPermaLink="false">-j6on3rptr</guid><pubDate>Tue, 01 Mar 2022 21:00:00 GMT</pubDate><itunes:duration>1849</itunes:duration><link>https://generate-your-value.captivate.fm/episode/failure-doesnt-occur-until-you-quit</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Zach and Andy discuss the process of picking yourself up and starting over after your initial effort to start and grow a business doesn't succeed. It isn't a failure until you walk away from entreprenuership for good as not being successful in your first effort is a learning opportunity not a failure. Subscribe so you don't miss an episode!!</p>]]></description><itunes:image href="https://feeds.podetize.com/f-asfy1_Xx.jpg"></itunes:image><itunes:season>2</itunes:season><itunes:episode>28</itunes:episode></item><item><title>The Importance of Values in Business</title><enclosure url="https://feeds.podetize.com/ep/56TcxIU5j/media/bOSKuDnJy.mp3" length="64359602" type="audio/mpeg"></enclosure><guid isPermaLink="false">56TcxIU5j</guid><pubDate>Tue, 22 Feb 2022 21:00:00 GMT</pubDate><itunes:duration>2682</itunes:duration><link>https://generate-your-value.captivate.fm/episode/the-importance-of-values-in-business</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Zach and Andy explore the importance of values in this episode to include the notion that values permeate in everything a company does. Values should be more than just spoken about, they should be lived and shown every day! Did this episode bring value to you and your business? If so, please hit that subscribe button so you don't miss an episode!</p>]]></description><itunes:image href="https://feeds.podetize.com/nw2wsFH1xT.jpg"></itunes:image><itunes:season>2</itunes:season><itunes:episode>27</itunes:episode></item><item><title>A Discussion of Ryan Holiday&apos;s Book &quot;Ego is the Enemy&quot;</title><enclosure url="https://feeds.podetize.com/ep/WMMx5Owa-/media/PRFliTVG_.mp3" length="54297905" type="audio/mpeg"></enclosure><guid isPermaLink="false">WMMx5Owa-</guid><pubDate>Tue, 15 Feb 2022 19:30:00 GMT</pubDate><itunes:duration>2262</itunes:duration><link>https://generate-your-value.captivate.fm/episode/a-discussion-of-ryan-holidays-book-ego-is-the-enemy</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Zach and Andy explore Ryan Holiday's thoughts relative to a human's ego as discussed in the Introduction section of his book "Ego is the Enemy." How does the ego relate to life and to leadership style and success. Hit that subscribe button to not miss an episode!</p>]]></description><itunes:image href="https://feeds.podetize.com/UNESp8PrN0.jpg"></itunes:image><itunes:season>2</itunes:season><itunes:episode>26</itunes:episode></item><item><title>Do You Have Any Leadership Blindspots?</title><enclosure url="https://feeds.podetize.com/ep/kggA9bn2Q/media/Z1onbW5FN.mp3" length="78662479" type="audio/mpeg"></enclosure><guid isPermaLink="false">kggA9bn2Q</guid><pubDate>Tue, 08 Feb 2022 19:45:00 GMT</pubDate><itunes:duration>3278</itunes:duration><link>https://generate-your-value.captivate.fm/episode/do-you-have-any-leadership-blindspots</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Zach and Andy discuss the concept of blindspots when it comes to a leader or to a human being's life. They discuss the top ten common blindspots that leaders have and a five step process to help you eliminate blindspots in your life or leadership. Hit that follow button to not miss an episode of The Generate Your Value podcast!</p>]]></description><itunes:image href="https://feeds.podetize.com/GnCvcDUMae.jpg"></itunes:image><itunes:season>2</itunes:season><itunes:episode>25</itunes:episode></item><item><title>Where To Find Small Business Financing</title><enclosure url="https://feeds.podetize.com/ep/RbfxAxKqQ/media/Ip1b_Ti0m.mp3" length="43435472" type="audio/mpeg"></enclosure><guid isPermaLink="false">RbfxAxKqQ</guid><pubDate>Tue, 01 Feb 2022 20:15:00 GMT</pubDate><itunes:duration>1810</itunes:duration><link>https://generate-your-value.captivate.fm/episode/where-to-find-small-business-financing</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Zach and Andy explore the various forms of financing available to small business owners outside of venture capital. Hit that subscribe button to not miss an episode of our Podcast!</p>]]></description><itunes:image href="https://feeds.podetize.com/9lVgrXrNr5.jpg"></itunes:image><itunes:season>2</itunes:season><itunes:episode>24</itunes:episode></item><item><title>The Annual Strategic Planning Process</title><enclosure url="https://feeds.podetize.com/ep/-n7gIX6V4/media/X3YEI998n.mp3" length="44963985" type="audio/mpeg"></enclosure><guid isPermaLink="false">-n7gIX6V4</guid><pubDate>Tue, 25 Jan 2022 20:00:00 GMT</pubDate><itunes:duration>1873</itunes:duration><link>https://generate-your-value.captivate.fm/episode/the-annual-strategic-planning-process</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Zach and Andy give the listener some key points to utilize in the process of doing an annual strategic planning process for your business. The process should be separate from all other activities and given a priority within the company's day to day operations. Hit that subscribe button to not miss an episode!</p>]]></description><itunes:image href="https://feeds.podetize.com/8UDuq0iVfc.jpg"></itunes:image><itunes:season>2</itunes:season><itunes:episode>24</itunes:episode></item><item><title>The Role of Influence</title><enclosure url="https://feeds.podetize.com/ep/aMA6LbY5k/media/7g6ReYizS.mp3" length="42354617" type="audio/mpeg"></enclosure><guid isPermaLink="false">aMA6LbY5k</guid><pubDate>Tue, 18 Jan 2022 19:00:00 GMT</pubDate><itunes:duration>1765</itunes:duration><link>https://generate-your-value.captivate.fm/episode/the-role-of-influence</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Zach and Andy discuss the role of influence in business and why it is a key cornerstone of leadership that leads to stronger results for business leaders. Hit that subscribe button to not miss an episode of the Generate Your Value podcast!</p>]]></description><itunes:image href="https://feeds.podetize.com/AkrZA5YlME.jpg"></itunes:image><itunes:season>2</itunes:season><itunes:episode>23</itunes:episode></item><item><title>Business Trends in 2022</title><enclosure url="https://feeds.podetize.com/ep/oQTo7Ki5C/media/yehvLVMnh.mp3" length="53607550" type="audio/mpeg"></enclosure><guid isPermaLink="false">oQTo7Ki5C</guid><pubDate>Tue, 11 Jan 2022 19:30:00 GMT</pubDate><itunes:duration>2234</itunes:duration><link>https://generate-your-value.captivate.fm/episode/business-trends-in-2022</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Zach and Andy review an article from Korn Ferry on the anticipated trends in business for the year 2022. Subscribe to our podcast to not miss an informative episode and share with others who might gain some value from the conversation!</p>]]></description><itunes:image href="https://feeds.podetize.com/-05te7RcfJ.jpg"></itunes:image><itunes:season>2</itunes:season><itunes:episode>22</itunes:episode></item><item><title>The Art of StoryTelling in Leadership</title><enclosure url="https://feeds.podetize.com/ep/UrXonf-kBY/media/TAIk7SdG3.mp3" length="54952960" type="audio/mpeg"></enclosure><guid isPermaLink="false">UrXonf-kBY</guid><pubDate>Tue, 04 Jan 2022 20:00:00 GMT</pubDate><itunes:duration>2290</itunes:duration><link>https://generate-your-value.captivate.fm/episode/the-art-of-storytelling-in-leadership</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Zach and Andy explore the reasons why story telling connects the listener and the storyteller, creates engagement amongst teams and its members and how a leader should prepare the story they wish to use in an engagement with an audience no matter its size. Subscribe to our podcast so you don't miss an episode!</p>]]></description><itunes:image href="https://feeds.podetize.com/whjBjxEi4h.jpg"></itunes:image><itunes:season>2</itunes:season><itunes:episode>21</itunes:episode></item><item><title>The Benefits of Using a Business Coach - An Interview With Dr. Mike Weiner</title><enclosure url="https://feeds.podetize.com/ep/CAm_5onKp/media/WzGAcqvol.mp3" length="73726582" type="audio/mpeg"></enclosure><guid isPermaLink="false">CAm_5onKp</guid><pubDate>Tue, 14 Dec 2021 20:45:00 GMT</pubDate><itunes:duration>3072</itunes:duration><link>https://generate-your-value.captivate.fm/episode/the-benefits-of-using-a-business-coach-an-interview-with-dr-mike-weiner</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Zach and Andy discuss with Dr. Mike Weiner, Owner of Optimal Spine and Body in Alpharetta, Georgia, the benefits he has seen with working with Andy as a Business Coach, Topics discussed include Sales Funnels, Lead Generation, Business Plans and the true value a business owner can deliver to a customer. Subscribe to not miss an episode!</p>]]></description><itunes:image href="https://feeds.podetize.com/l_SqHcPnB8.jpg"></itunes:image><itunes:season>2</itunes:season><itunes:episode>20</itunes:episode></item><item><title>Traits of a Successful Entrepreneur - An Interview with Allan Draper</title><enclosure url="https://feeds.podetize.com/ep/Y7iCz4OlD/media/vgoOLHder.mp3" length="65329420" type="audio/mpeg"></enclosure><guid isPermaLink="false">Y7iCz4OlD</guid><pubDate>Tue, 07 Dec 2021 19:00:00 GMT</pubDate><itunes:duration>2722</itunes:duration><link>https://generate-your-value.captivate.fm/episode/traits-of-a-successful-entrepreneur-an-interview-with-allan-draper</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Allan Draper is a serial entrepreneur, investor, business growth expert, attorney and host of the successful podcast, "<a href="http://allandraper.com/episodes/" rel="noopener noreferrer" target="_blank">The&nbsp;Business&nbsp;Growth Pod</a>." He specializes in scaling businesses and helping entrepreneurs transform an idea into a thriving business. Through a dedicated approach to&nbsp;business&nbsp;analysis, Draper has contributed to the growth and development of startups in a variety of industries transforming them into multimillion dollar enterprises.&nbsp;</p><p>Andy and Allan discuss what qualities and traits an up and coming entrepreneur needs to have to be successful in the long run. As both Andy and Allan are fans of Simon Sinek's work, they express their opinions as to why an entrepreneur needs to know and understand their WHY in life.</p>]]></description><itunes:image href="https://feeds.podetize.com/yM9c1rjOHP.jpg"></itunes:image><itunes:season>2</itunes:season><itunes:episode>19</itunes:episode></item><item><title>The Push and Pull of Life and Business</title><enclosure url="https://feeds.podetize.com/ep/4qeMAwHky/media/p25D8b-Yj.mp3" length="56174241" type="audio/mpeg"></enclosure><guid isPermaLink="false">4qeMAwHky</guid><pubDate>Tue, 30 Nov 2021 21:30:00 GMT</pubDate><itunes:duration>2341</itunes:duration><link>https://generate-your-value.captivate.fm/episode/the-push-and-pull-of-life-and-business</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Andy and Zach take us through a visualization on how fear and love play a role in pulling or pushing people, events, etc. in our life and into our business. We even have a mention of a super hero in the mix! Our younger years as young adults play a pivotal role in how our light either shines of doesn't shine in this world. Hit the subscribe button to ensure you don't miss an episode!</p>]]></description><itunes:image href="https://feeds.podetize.com/KsXwIjx10F.jpg"></itunes:image><itunes:season>2</itunes:season><itunes:episode>18</itunes:episode></item><item><title>Reflections on the Impact of the Pandemic on Life and Business</title><enclosure url="https://feeds.podetize.com/ep/PmYcRt4ea/media/aHw9Lb3os.mp3" length="61680628" type="audio/mpeg"></enclosure><guid isPermaLink="false">PmYcRt4ea</guid><pubDate>Tue, 16 Nov 2021 20:00:00 GMT</pubDate><itunes:duration>2570</itunes:duration><link>https://generate-your-value.captivate.fm/episode/reflections-on-the-impact-of-the-pandemic-on-life-and-business</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Zach and Andy discuss their insights and opinions as to the impacts which the pandemic has made on business and life. Were there major changes or slight movements around the compass?  Please leave your opinions on the subject on our social media pages. Hit that subscribe button to not miss an episode!!</p>]]></description><itunes:image href="https://feeds.podetize.com/xy1ECj5uxD.jpg"></itunes:image><itunes:season>2</itunes:season><itunes:episode>17</itunes:episode></item><item><title>The Great Resignation</title><enclosure url="https://feeds.podetize.com/ep/-kolow6A1/media/nMu2HWHoe.mp3" length="54593720" type="audio/mpeg"></enclosure><guid isPermaLink="false">-kolow6A1</guid><pubDate>Tue, 09 Nov 2021 20:00:00 GMT</pubDate><itunes:duration>2275</itunes:duration><link>https://generate-your-value.captivate.fm/episode/the-great-resignation</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Is U.S. business having a "mid-life" crisis? The pandemic has caused many people to be introspective about what they want in their lives just like somebody having a heart attack at age 42 would do. And the verdict is that American businesses are not delivering the goods for the "new normal" that Americans want for themselves. Zach and Andy explore in this episode the data behind this mass exodus and what it says about the future for U.S. business. Subscribe to not miss an episode!</p>]]></description><itunes:image href="https://feeds.podetize.com/JwrI2yn-pI.jpg"></itunes:image><itunes:season>9</itunes:season><itunes:episode>16</itunes:episode></item><item><title>Culture From An Employee Perspective</title><enclosure url="https://feeds.podetize.com/ep/4HjIFKUhM/media/S5cGzyy5T.mp3" length="54611319" type="audio/mpeg"></enclosure><guid isPermaLink="false">4HjIFKUhM</guid><pubDate>Tue, 02 Nov 2021 20:30:00 GMT</pubDate><itunes:duration>2275</itunes:duration><link>https://generate-your-value.captivate.fm/episode/culture-from-an-employee-perspective-part-2</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Zach and Andy discuss the elements of a company's culture that are important to employees. The interesting find is that elements which have emotional value to employees are significantly more important to employees than those which have financial value. Question remains....does Leadership evaluate the strength of it's culture at the same level as employees? Subscribe to our podcast to not miss an episode!</p>]]></description><itunes:image href="https://feeds.podetize.com/O1f-ro8kEJ.jpg"></itunes:image><itunes:season>2</itunes:season><itunes:episode>15</itunes:episode></item><item><title>Culture From The Leadership Perspective</title><enclosure url="https://feeds.podetize.com/ep/mVModPuTK/media/-dx-sJtyb.mp3" length="66156404" type="audio/mpeg"></enclosure><guid isPermaLink="false">mVModPuTK</guid><pubDate>Tue, 26 Oct 2021 21:00:00 GMT</pubDate><itunes:duration>2756</itunes:duration><link>https://generate-your-value.captivate.fm/episode/culture-from-the-leadership-perspective</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>With this episode, Zach and Andy take a look at the different elements of a business or corporate culture from the perspective of a leadership team. This is part one of a two part series looking at this nebulous thing called culture in which hundreds of definitions exist in the world about what it is. Next week we will look at culture from an employee perspective and the differences and similarities with the leadership perspective. Subscribe to our podcast so you don't miss an episode and if the episode brought value to your life, please share it with others in hopes it will do the same for them!!</p>]]></description><itunes:image href="https://feeds.podetize.com/zOiL7jTAT.jpg"></itunes:image><itunes:season>2</itunes:season><itunes:episode>14</itunes:episode></item><item><title>Leadership Case Study: Boeing 737MAX</title><enclosure url="https://feeds.podetize.com/ep/Jf0t-YNtMt/media/rNvGPtF2v.mp3" length="52629529" type="audio/mpeg"></enclosure><guid isPermaLink="false">Jf0t-YNtMt</guid><pubDate>Tue, 19 Oct 2021 20:00:00 GMT</pubDate><itunes:duration>2193</itunes:duration><link>https://generate-your-value.captivate.fm/episode/leadership-case-study-boeing-737max</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Zach and Andy discuss leadership miscues relative to the development and production of Boeing's 737MAX aircraft. Boeing's 737MAX aircraft were involved in two crashes which led to loss of life and grounding of the aircraft by the FAA and other government authorities for 18 months. Recently, Boeing's Chief Technical Pilot for the 737MAX at the time of aircraft certification was indicted on six charges of fraud.</p>]]></description><itunes:image href="https://feeds.podetize.com/Zz2ski0ZNv.jpg"></itunes:image><itunes:season>2</itunes:season><itunes:episode>13</itunes:episode></item><item><title>Continuous Improvement - Mindset or Strategy?</title><enclosure url="https://feeds.podetize.com/ep/-tryXMjSO/media/0_ef_6IZa.mp3" length="51397586" type="audio/mpeg"></enclosure><guid isPermaLink="false">-tryXMjSO</guid><pubDate>Tue, 12 Oct 2021 20:00:00 GMT</pubDate><itunes:duration>2142</itunes:duration><link>https://generate-your-value.captivate.fm/episode/continuous-improvement-mindset-or-strategy</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Zach and Andy discuss the work that Toyota did 20 to 30 years ago to develop a continuous improvement program called Kaizen and its implications for small businesses and for an individual's life. Question is.....is a mindset or a strategy or both? Hit the subscribe button so you don't miss an episode. Share our podcast with others so we can continue to generate more value in this world!!</p>]]></description><itunes:image href="https://feeds.podetize.com/3lm3HW-yvI.jpg"></itunes:image><itunes:season>5</itunes:season><itunes:episode>12</itunes:episode></item><item><title>The Importance of Marketing - An Interview with RevLocal</title><enclosure url="https://feeds.podetize.com/ep/rgPU9wz68/media/OMAX8MBE5.mp3" length="102298107" type="audio/mpeg"></enclosure><guid isPermaLink="false">rgPU9wz68</guid><pubDate>Wed, 06 Oct 2021 16:00:00 GMT</pubDate><itunes:duration>4262</itunes:duration><link>https://generate-your-value.captivate.fm/episode/the-importance-of-marketing-an-interview-with-revlocal</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Zach and Andy welcome Tracy Moore and Rob Knighton from RevLocal to the Podcast to discuss various topics regarding Marketing for Small Businesses. Topics include the importance of SEO, what is marketing, how to recognize a good marketing strategy and campaign, what to look for in a marketing organization to work with and the relationship between marketing and lead generation and sales. We hope you take a listen and hit that subscribe button to not miss an episode!</p>]]></description><itunes:image href="https://feeds.podetize.com/_1reH2B5v_.jpg"></itunes:image><itunes:season>2</itunes:season><itunes:episode>11</itunes:episode></item><item><title>Assumptions in Business Plans</title><enclosure url="https://feeds.podetize.com/ep/0hVR0Si1W/media/K49MdaaLq.mp3" length="49456612" type="audio/mpeg"></enclosure><guid isPermaLink="false">0hVR0Si1W</guid><pubDate>Tue, 28 Sep 2021 20:15:00 GMT</pubDate><itunes:duration>2061</itunes:duration><link>https://generate-your-value.captivate.fm/episode/assumptions-in-business-plans</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>You have heard the typical phrase about when you assume something.....When making a business plan however, assumptions are an important tool a business owner uses as they "learn" their way through the business to success. When starting a business, a business plan should be made for the first 3 to 6 months, not 3 to 6 years. The shorter the better. A section in your business plan, however, should list out the assumptions that one will prove or invalidate in that 3 to 6 months. Join us as we discuss all things involving assumptions within a business plan.</p>]]></description><itunes:image href="https://feeds.podetize.com/i7PH0jT3eS.jpg"></itunes:image><itunes:season>2</itunes:season><itunes:episode>10</itunes:episode></item><item><title>Why Are Some Entrepreneurs More Successful Than Others?</title><enclosure url="https://feeds.podetize.com/ep/n4Eerc2HIU/media/hBRI0JsiF.mp3" length="50143685" type="audio/mpeg"></enclosure><guid isPermaLink="false">n4Eerc2HIU</guid><pubDate>Tue, 21 Sep 2021 20:00:00 GMT</pubDate><itunes:duration>2089</itunes:duration><link>https://generate-your-value.captivate.fm/episode/why-are-some-entrepreneurs-more-successful-than-others</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Zach and Andy explore the possible reasons why some Entrepreneurs are more successful than others. Mindsets, Attitudes, Goals, Strategies, Culture are all aspects they explore in this episode as reasons why businesses with complexity could be the culprit for subdued business success.</p>]]></description><itunes:image href="https://feeds.podetize.com/VFdc9AQrwq.jpg"></itunes:image><itunes:season>2</itunes:season><itunes:episode>9</itunes:episode></item><item><title>How You Do One Thing, Is How You Do Everything</title><enclosure url="https://feeds.podetize.com/ep/8q24x1i_YW/media/xF6kPgUEk.mp3" length="52794386" type="audio/mpeg"></enclosure><guid isPermaLink="false">8q24x1i_YW</guid><pubDate>Tue, 14 Sep 2021 20:00:00 GMT</pubDate><itunes:duration>2200</itunes:duration><link>https://generate-your-value.captivate.fm/episode/how-you-do-one-thing-is-how-you-do-everything</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Andy and Zach explore the meanings behind the phrase "How you do one thing is how you do everything". It relates to the How of Why, How, What of your life and your business. We explore how the culture of an organization is a huge influence on the success of an organization.</p>]]></description><itunes:image href="https://feeds.podetize.com/1pzGpxFRYJ.jpg"></itunes:image><itunes:season>5</itunes:season><itunes:episode>8</itunes:episode></item><item><title>Why Business Concepts Work In Your Life</title><enclosure url="https://feeds.podetize.com/ep/Fzg0yTs5c/media/HWm7ylBRI.mp3" length="83024811" type="audio/mpeg"></enclosure><guid isPermaLink="false">Fzg0yTs5c</guid><pubDate>Tue, 07 Sep 2021 20:15:00 GMT</pubDate><itunes:duration>3459</itunes:duration><link>https://generate-your-value.captivate.fm/episode/why-business-concepts-work-in-your-life</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Zach and Andy explore why business concepts such as Product and Program Management work in you personal life as well. It comes down to needs. Needs for Businesses and needs in human life. Join us as we answer the all important word Why? when it comes to this subject.</p>]]></description><itunes:image href="https://feeds.podetize.com/Rl4u_CXKQ3.jpg"></itunes:image><itunes:season>2</itunes:season><itunes:episode>7</itunes:episode></item><item><title>Two Common Words With A Lot of Power In Life</title><enclosure url="https://feeds.podetize.com/ep/xDTWHGfnk/media/5KJiIHSpD.mp3" length="47540035" type="audio/mpeg"></enclosure><guid isPermaLink="false">xDTWHGfnk</guid><pubDate>Tue, 24 Aug 2021 20:00:00 GMT</pubDate><itunes:duration>2971</itunes:duration><link>https://generate-your-value.captivate.fm/episode/two-common-words-with-a-lot-of-power-in-life</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Zach and Andy spend time discussing the power of the words AND and OR in our lives. These two words have strong linkages to our mindsets relative to love and fear, abundance and scarcity. The more that we can have AND in our life as opposed to OR, the more likelihood of joy, happiness and success can be in our lives.</p>]]></description><itunes:image href="https://feeds.podetize.com/RoOWrbEmhn.jpg"></itunes:image><itunes:season>2</itunes:season><itunes:episode>6</itunes:episode></item><item><title>Are You A Human BEing Or A Human DOing?</title><enclosure url="https://feeds.podetize.com/ep/dMjst5iq0i/media/TBHGXhnVh.mp3" length="81054885" type="audio/mpeg"></enclosure><guid isPermaLink="false">dMjst5iq0i</guid><pubDate>Tue, 17 Aug 2021 19:00:00 GMT</pubDate><itunes:duration>3377</itunes:duration><link>https://generate-your-value.captivate.fm/episode/are-you-a-human-being-or-a-human-doing</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Andy and Zach look at the relationship between the words Be, Do and Have in our lives. Which do we do first in life, Be or Do? Do we do certain things in order to be a certain way in life (Be) or do we try to be a certain way in life first which then drives our decision making during our "doing" in life? Joy, happiness and success occurs for us when we start with our "be" which drives our "do rather than doing in order to achieve a "be" in life. </p><p>Follow our podcast journey by hitting that subscribe button so you don't miss an episode!</p>]]></description><itunes:image href="https://feeds.podetize.com/DWmsmKYC0k.jpg"></itunes:image><itunes:season>2</itunes:season><itunes:episode>5</itunes:episode></item><item><title>Sales Processes - How Big Is Your Sales Funnel?</title><enclosure url="https://feeds.podetize.com/ep/ThT68ID9k/media/2A8tpuuti.mp3" length="81234158" type="audio/mpeg"></enclosure><guid isPermaLink="false">ThT68ID9k</guid><pubDate>Tue, 10 Aug 2021 19:00:00 GMT</pubDate><itunes:duration>3385</itunes:duration><link>https://generate-your-value.captivate.fm/episode/sales-processes-how-big-is-your-sales-funnel</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Zach and Andy look at the characteristics of a good sales process, sales mindset and the relationship between sales and marketing. In our prior season we did an episode about how sales fits in the bigger picture for a business. This episode dives deeper into the role of sales and the desired outcomes from a sales process.</p>]]></description><itunes:image href="https://feeds.podetize.com/oTLOpvN3Sr.jpg"></itunes:image><itunes:season>2</itunes:season><itunes:episode>4</itunes:episode></item><item><title>System of Systems in Life and Business</title><enclosure url="https://feeds.podetize.com/ep/CO63tXV_Q/media/PcXVhYacP.mp3" length="74840684" type="audio/mpeg"></enclosure><guid isPermaLink="false">CO63tXV_Q</guid><pubDate>Tue, 03 Aug 2021 19:45:00 GMT</pubDate><itunes:duration>3118</itunes:duration><link>https://generate-your-value.captivate.fm/episode/system-of-systems-in-life-and-business</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Systems are all around us and we take for granted every day of our lives. Zach and Andy explore the complex world of systems which interact with one another to achieve complex goals and requirements within business and within life. This process of system interaction is called system of systems. System of Systems is an important concept to understand to build successful strategies in life and in business. Numerous examples are reviewed within the episode.</p>]]></description><itunes:image href="https://feeds.podetize.com/cy14ScVgSj.jpg"></itunes:image><itunes:season>2</itunes:season><itunes:episode>3</itunes:episode></item><item><title>The Whys of Life</title><enclosure url="https://feeds.podetize.com/ep/t3TjOaY7A/media/_rK-P2dux.mp3" length="78451200" type="audio/mpeg"></enclosure><guid isPermaLink="false">t3TjOaY7A</guid><pubDate>Tue, 20 Jul 2021 19:00:00 GMT</pubDate><itunes:duration>3269</itunes:duration><link>https://generate-your-value.captivate.fm/episode/the-whys-of-life</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Zach and Andy explore some heavy topics in life where the word WHY takes front stage. How does the word Why play in the concepts of purpose, mindset and choice are explored. Hit that subscribe button to not miss an episode. Thanks for joining us on our podcast journey!</p>]]></description><itunes:image href="https://feeds.podetize.com/uyq1uWeIDi.jpg"></itunes:image><itunes:season>2</itunes:season><itunes:episode>2</itunes:episode></item><item><title>Top Four Reasons For A Small Business Failure</title><enclosure url="https://feeds.podetize.com/ep/Vj3KRVjd1F/media/SkVA0OF9E.mp3" length="52344280" type="audio/mpeg"></enclosure><guid isPermaLink="false">Vj3KRVjd1F</guid><pubDate>Tue, 13 Jul 2021 19:30:00 GMT</pubDate><itunes:duration>2181</itunes:duration><link>https://generate-your-value.captivate.fm/episode/top-four-reasons-for-a-small-business-failure</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Zach and Andy explore the four top reasons a small business fails and how to minimize the risk of falling victim to these failure reasons.</p>]]></description><itunes:image href="https://feeds.podetize.com/BBf9TFUlLr.jpg"></itunes:image><itunes:season>2</itunes:season><itunes:episode>1</itunes:episode></item><item><title>The Challenges Of Starting A Business</title><enclosure url="https://feeds.podetize.com/ep/aRInfH9jrb/media/Ria8WjNDZ.mp3" length="60681031" type="audio/mpeg"></enclosure><guid isPermaLink="false">aRInfH9jrb</guid><pubDate>Tue, 25 May 2021 19:00:00 GMT</pubDate><itunes:duration>3792</itunes:duration><link>https://generate-your-value.captivate.fm/episode/the-challenges-of-starting-a-business</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Andy and Zach discuss the challenges that Entrepreneurs face in starting and growing a business in normal times as well as coming out of a pandemic. Follow Andy and Zach on their podcast journey to generate value in business owners lives by hitting that subscribe button on your podcast platform!</p>]]></description><itunes:image href="https://feeds.podetize.com/N_rvpDMd0s.jpg"></itunes:image><itunes:season>1</itunes:season><itunes:episode>25</itunes:episode></item><item><title>The Power of Empathy in Business</title><enclosure url="https://feeds.podetize.com/ep/6MRIgsgif/media/-CrflKc2a.mp3" length="72798077" type="audio/mpeg"></enclosure><guid isPermaLink="false">6MRIgsgif</guid><pubDate>Tue, 18 May 2021 19:00:00 GMT</pubDate><itunes:duration>3033</itunes:duration><link>https://generate-your-value.captivate.fm/episode/the-power-of-empathy-in-business</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Zach and Andy discuss what is empathy, what it is and is not in business, the benefits of empathy in business ,why it is not more talked about and why it is difficult to implement. Follow us on our podcast journey by hitting that Subscribe button on your favorite podcast platform! Thanks for listening!</p>]]></description><itunes:image href="https://feeds.podetize.com/hxYsg0RBzV.jpg"></itunes:image><itunes:season>1</itunes:season><itunes:episode>24</itunes:episode></item><item><title>Trust - The Accelerator For Your Business</title><enclosure url="https://feeds.podetize.com/ep/o3kizL0y4/media/K8HHMNQRo.mp3" length="80815311" type="audio/mpeg"></enclosure><guid isPermaLink="false">o3kizL0y4</guid><pubDate>Tue, 11 May 2021 19:00:00 GMT</pubDate><itunes:duration>3367</itunes:duration><link>https://generate-your-value.captivate.fm/episode/trust-the-accelerator-for-your-business</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Zach and Andy discuss the types of trust in a business, the core elements of trust (The 7 Cs), the benefits of high trust, the enemies of trust and tips on building trust within your company. Hit that subscribe button so you don't miss an episode! </p>]]></description><itunes:image href="https://feeds.podetize.com/e8ppzK_My.jpg"></itunes:image><itunes:season>1</itunes:season><itunes:episode>23</itunes:episode></item><item><title>Emotional Intelligence - A Skill That Pays Dividends</title><enclosure url="https://feeds.podetize.com/ep/Jot3E4IDA_/media/Wa5-cclt1.mp3" length="56255679" type="audio/mpeg"></enclosure><guid isPermaLink="false">Jot3E4IDA_</guid><pubDate>Tue, 27 Apr 2021 19:00:00 GMT</pubDate><itunes:duration>3516</itunes:duration><link>https://generate-your-value.captivate.fm/episode/emotional-intelligence-a-skill-that-pays-dividends</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Zach and Andy discuss the elements of Emotional Intelligence which include Social Skills, Motivation, Empathy, Self-Awareness and Self- Management. Emotional Intelligence is a key contributor to your personal brand and your self-leadership. Join us for this important discussion and hit that subscribe button so you can follow us on our journey to generate our value in this world!</p>]]></description><itunes:image href="https://feeds.podetize.com/WMpQxaG2Wl.jpg"></itunes:image><itunes:season>1</itunes:season><itunes:episode>22</itunes:episode></item><item><title>An Interview with Entrepreneur Heather Rogers - Owner of Simply Organized</title><enclosure url="https://feeds.podetize.com/ep/haK8dfQee/media/Gh-Gu-Zcs.mp3" length="94910855" type="audio/mpeg"></enclosure><guid isPermaLink="false">haK8dfQee</guid><pubDate>Tue, 20 Apr 2021 19:00:00 GMT</pubDate><itunes:duration>3955</itunes:duration><link>https://generate-your-value.captivate.fm/episode/an-interview-with-entrepreneur-heather-rogers-owner-of-simply-organized</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Zach and Andy welcome Heather Rogers to the Podcast to discuss her incredible journey to Entrepreneurship. We discuss her various jobs leading to her decision to go out on her own, her book, her business and how she managed to keep her business afloat despite a pandemic and a serious illness.</p>]]></description><itunes:image href="https://feeds.podetize.com/gTZpYMS6z.jpg"></itunes:image><itunes:season>1</itunes:season><itunes:episode>21</itunes:episode></item><item><title>A Difficult Time in Business - Firing An Employee</title><enclosure url="https://feeds.podetize.com/ep/iw9XB13m-/media/2GHmuN7zq.mp3" length="75442469" type="audio/mpeg"></enclosure><guid isPermaLink="false">iw9XB13m-</guid><pubDate>Tue, 13 Apr 2021 19:00:00 GMT</pubDate><itunes:duration>3143</itunes:duration><link>https://generate-your-value.captivate.fm/episode/a-difficult-time-in-business-firing-an-employee</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Zach and Andy discuss the process leading up to a decision to fire an employee and tips to make the actual process of firing an employee have the best possible results for all parties. Follow our podcast to join us on our journey to generate value in business owners business and personal lives!</p>]]></description><itunes:image href="https://feeds.podetize.com/kXAvuEOVXP.jpg"></itunes:image><itunes:season>1</itunes:season><itunes:episode>20</itunes:episode></item><item><title>When Should I Start Hiring Employees?</title><enclosure url="https://feeds.podetize.com/ep/LxmxlNnit/media/2eJJYx9mr.mp3" length="87142401" type="audio/mpeg"></enclosure><guid isPermaLink="false">LxmxlNnit</guid><pubDate>Tue, 06 Apr 2021 19:00:00 GMT</pubDate><itunes:duration>3631</itunes:duration><link>https://generate-your-value.captivate.fm/episode/when-should-i-start-hiring-employees</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Zach, Meghan and Andy take a look at one of the scariest moments of being an entrepreneur......making that first hire. We address the main planning events needed before conducting interviews and provide some tips about the actual interview process. Please follow our journey by hitting that subscribe button so you don't miss an episode!</p>]]></description><itunes:image href="https://feeds.podetize.com/52Cu2LRB6C.jpg"></itunes:image><itunes:season>1</itunes:season><itunes:episode>19</itunes:episode></item><item><title>Product Management - A Strategic Function</title><enclosure url="https://feeds.podetize.com/ep/aetndv7LK/media/utoubILmN.mp3" length="72857094" type="audio/mpeg"></enclosure><guid isPermaLink="false">aetndv7LK</guid><pubDate>Tue, 30 Mar 2021 19:00:00 GMT</pubDate><itunes:duration>3036</itunes:duration><link>https://generate-your-value.captivate.fm/episode/product-management-a-strategic-function</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Zach and Andy discuss what is Product Management, the difference between Product Management and Project Management and where does Product Management fit in a small business.</p>]]></description><itunes:image href="https://feeds.podetize.com/tsxlS2r06C.jpg"></itunes:image><itunes:season>1</itunes:season><itunes:episode>18</itunes:episode></item><item><title>An Interview With Chris Lalomia of The Trusted Toolbox</title><enclosure url="https://feeds.podetize.com/ep/DNcY29sYq/media/CBJ_CLz5b.mp3" length="91363631" type="audio/mpeg"></enclosure><guid isPermaLink="false">DNcY29sYq</guid><pubDate>Tue, 23 Mar 2021 19:00:00 GMT</pubDate><itunes:duration>3807</itunes:duration><link>https://generate-your-value.captivate.fm/episode/an-interview-with-chris-lalomia-of-the-trusted-toolbox</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Andy and Zach discuss with Chris his career journey from the corporate life to the entrepreneur life, his business he built in the The Trusted Toolbox, the creation of his Home Services Institute and his recently released book titled "From the Zoo to the Wild." You can reach Chris at www.thetrustedtoolbox.com, via email at chris@thetrustedtoolbox.com and on the Facebook, LInkedIn and Instagram platforms. Hit that subscribe button to follow Andy and Zach on their journey to generate value in this world!</p>]]></description><itunes:image href="https://feeds.podetize.com/JkOccSQafo.jpg"></itunes:image><itunes:season>1</itunes:season><itunes:episode>17</itunes:episode></item><item><title>Business Strategy - The Lifeblood of a Business - Part 2 of 2</title><enclosure url="https://feeds.podetize.com/ep/8Y_YjVqVF/media/SabtNh247.mp3" length="84299309" type="audio/mpeg"></enclosure><guid isPermaLink="false">8Y_YjVqVF</guid><pubDate>Tue, 16 Mar 2021 19:00:00 GMT</pubDate><itunes:duration>3512</itunes:duration><link>https://generate-your-value.captivate.fm/episode/business-strategy-the-lifeblood-of-a-business-part-2-of-2</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Andy and Zach take a look at some possible major themes of a business strategy both short and long term. We also discuss some tools that can assist your effort to build a business strategy for your business. If our episodes generate value in your life and business, please hit that subscribe button to follow us on our journey to generate value in this world!</p>]]></description><itunes:image href="https://feeds.podetize.com/whoDBmpYHz.jpg"></itunes:image><itunes:season>1</itunes:season><itunes:episode>16</itunes:episode></item><item><title>Business Strategy - The Lifeblood of a Business - Part 1 of 2</title><enclosure url="https://feeds.podetize.com/ep/XVglksXDo/media/JcJxzRQp5.mp3" length="79367805" type="audio/mpeg"></enclosure><guid isPermaLink="false">XVglksXDo</guid><pubDate>Tue, 09 Mar 2021 20:30:00 GMT</pubDate><itunes:duration>3307</itunes:duration><link>https://generate-your-value.captivate.fm/episode/business-strategy-the-lifeblood-of-a-business-part-1-of-2</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>In the first of a two part series, Andy and Zach take a look at business strategy. The following topics are discussed:</p><ol><li>What is strategy and what it is not.</li><li>Why is strategy important?</li><li>What is different between a business plan and a business strategy?</li><li>What are the key components of a business strategy?</li></ol><p><br></p><p>Zach and Andy invite you to follow us on our journey to create a Generate Your Value movement and subscribe to our podcast so you don't miss an episode. We appreciate your support!</p>]]></description><itunes:image href="https://feeds.podetize.com/QbRVRoKAjQ.jpg"></itunes:image><itunes:season>1</itunes:season><itunes:episode>15</itunes:episode></item><item><title>Sales Is The Running Back Of Your Football Team</title><enclosure url="https://feeds.podetize.com/ep/rmht2V7ItN/media/CizxZO995.mp3" length="83296754" type="audio/mpeg"></enclosure><guid isPermaLink="false">rmht2V7ItN</guid><pubDate>Tue, 02 Mar 2021 19:00:00 GMT</pubDate><itunes:duration>3471</itunes:duration><link>https://generate-your-value.captivate.fm/episode/sales-is-the-running-back-of-your-football-team</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Zach, Meghan and Andy look at the analogy of a football team as it relates to your product/service, your marketing plan and your sales force. Your sales team are the running backs and wide receivers of your offensive in your effort to attract and land customers. What characteristics and qualities are needed to make good sales people is addressed. In the end, every employee is a sales person even if it is not in their job description.</p>]]></description><itunes:image href="https://feeds.podetize.com/3BrSgPsdow.jpg"></itunes:image><itunes:season>1</itunes:season><itunes:episode>14</itunes:episode></item><item><title>Where Is Your Tribe? - A Review of Seth Godin&apos;s Book &quot;Tribes&quot;</title><enclosure url="https://feeds.podetize.com/ep/9ALLs8W0H/media/nMWGDXY9_.mp3" length="91875820" type="audio/mpeg"></enclosure><guid isPermaLink="false">9ALLs8W0H</guid><pubDate>Tue, 23 Feb 2021 19:00:00 GMT</pubDate><itunes:duration>3828</itunes:duration><link>https://generate-your-value.captivate.fm/episode/where-is-your-tribe-a-review-of-seth-godins-book-tribes</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Andy, Zach and Meghan review Seth Godin's book "Tribes" in which Seth talks about what is a tribe, what you need to get a tribe started, the four types of communication that exist inside a tribe and the principles a tribe must have to have success and stay in the game. Subscribe to our podcast on your favorite podcast channel so you don't miss an episode!</p>]]></description><itunes:image href="https://feeds.podetize.com/tL2m-Eits.jpg"></itunes:image><itunes:season>1</itunes:season><itunes:episode>13</itunes:episode></item><item><title>A Discussion of Simon Sinek&apos;s The Infinite Game</title><enclosure url="https://feeds.podetize.com/ep/UpGF-RTSu/media/wEX-30Iy5.mp3" length="105963171" type="audio/mpeg"></enclosure><guid isPermaLink="false">UpGF-RTSu</guid><pubDate>Tue, 09 Feb 2021 19:00:00 GMT</pubDate><itunes:duration>4415</itunes:duration><link>https://generate-your-value.captivate.fm/episode/a-discussion-of-simon-sineks-the-infinite-game</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>In this episode, Andy, Zach and Megan discuss the concepts described in Simon Sinek's book "The Infinite Game" bringing their own thoughts and analogies to the discussion. We bring the definitions of finite and infinite games, the differences between the two, some living examples business wise of companies that play finite and infinite games and the areas that Simon says a company should concentrate on in order to play and succeed in an infinite game. Please join us in this conversation and subscribe to the Generate Your Value podcast so that you don't miss and episode!</p>]]></description><itunes:image href="https://feeds.podetize.com/CkqWof-vWi.jpg"></itunes:image><itunes:season>1</itunes:season><itunes:episode>12</itunes:episode></item><item><title>Servant Leadership - The Leadership Style That Puts People First</title><enclosure url="https://feeds.podetize.com/ep/PQ1stAeUS/media/fZ940p-Z3.mp3" length="100256818" type="audio/mpeg"></enclosure><guid isPermaLink="false">PQ1stAeUS</guid><pubDate>Tue, 02 Feb 2021 19:00:00 GMT</pubDate><itunes:duration>4177</itunes:duration><link>https://generate-your-value.captivate.fm/episode/servant-leadership-the-leadership-style-that-puts-people-first</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>We review in detail the latest leadership style that has hit the business world. Servant Leadership was developed back in 1970 by Robert Greenleaf when he published an essay "The Servant as Leader." We take a look on it's development, the major tenets of the leadership style, the tools of a servant leader and the benefits that the stakeholders receive from this type of leadership.</p>]]></description><itunes:image href="https://feeds.podetize.com/4LE4Mz1RoE.jpg"></itunes:image><itunes:season>1</itunes:season><itunes:episode>11</itunes:episode></item><item><title>10 Leadership Styles You Can Draw On</title><enclosure url="https://feeds.podetize.com/ep/XTG02_Hnn/media/P0uJ_nHkt.mp3" length="110363650" type="audio/mpeg"></enclosure><guid isPermaLink="false">XTG02_Hnn</guid><pubDate>Tue, 26 Jan 2021 19:00:00 GMT</pubDate><itunes:duration>4598</itunes:duration><link>https://generate-your-value.captivate.fm/episode/10-leadership-styles-you-can-draw-on</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Andy, Zach and Meghan review 10 leadership styles, their characteristics, benefits and challenges. We discuss the situations that might best be served by a particlular leadership style. We all have our "home" leadership style that we are most comfortable with, however, its important to grow your leadership muscles in other styles as you might face them in your work.</p>]]></description><itunes:image href="https://feeds.podetize.com/_9jI_CUjuf.jpg"></itunes:image><itunes:season>1</itunes:season><itunes:episode>10</itunes:episode></item><item><title>Branding for Small Businesses - Laura and David Wells from DL Creative</title><enclosure url="https://feeds.podetize.com/ep/fRoJtpyoy/media/zGf03XMuH.mp3" length="69799461" type="audio/mpeg"></enclosure><guid isPermaLink="false">fRoJtpyoy</guid><pubDate>Wed, 06 Jan 2021 19:00:00 GMT</pubDate><itunes:duration>2908</itunes:duration><link>https://generate-your-value.captivate.fm/episode/branding-for-small-businesses-laura-and-david-wells-from-dl-creative</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Our guests on this episode are Laura and David Wells, Owners of DL Creative, a design firm in the Atlanta, Georgia area that helps small businesses develop an appropriate brand for their company as well as partnering with marketing companies to assist in development of marketing campaigns for small businesses as well. We discuss how Laura and David got into this business,  challenges they faced in starting their business, what is a brand, how storytelling plays into a brand, how a personal brand influences a company brand, their competition landscape for their business, life cycles in branding and how to look for a high quality company to assist a small business owner in developing or changing their branding materials.</p><p>If you feel this episode generated value in your ability to brand your company, we invite you to subscribe to our podcast on your favorite podcast channel. You can reach Laura and David Wells at www.dlcreativeatl.com should you need assistance in developing a branding strategy for your organization.</p>]]></description><itunes:image href="https://feeds.podetize.com/lMtbfP_-W0.jpg"></itunes:image><itunes:season>1</itunes:season><itunes:episode>9</itunes:episode></item><item><title>Abundance versus Scarcity in Life and in Business</title><enclosure url="https://feeds.podetize.com/ep/fjfq0Nr0N/media/p_z3jPwa8.mp3" length="50922982" type="audio/mpeg"></enclosure><guid isPermaLink="false">fjfq0Nr0N</guid><pubDate>Tue, 10 Nov 2020 19:00:00 GMT</pubDate><itunes:duration>2122</itunes:duration><link>https://generate-your-value.captivate.fm/episode/abundance-versus-scarcity-in-life-and-in-business</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Zach and Andy discuss how abundance plays in a person and a business in achieving uniqueness in this world. We desire to have an abundance mindset in our lives because it creates a uniqueness in the world that people and businesses desire. We also discuss how intellectual property concepts can protect your unique ideas in the business world.</p>]]></description><itunes:image href="https://feeds.podetize.com/mDc0UMyraa.jpg"></itunes:image><itunes:season>1</itunes:season><itunes:episode>8</itunes:episode></item><item><title>Father and Son Share A Corporate to Entrepreneur Journey</title><enclosure url="https://feeds.podetize.com/ep/3jQITaNaY/media/v-SWBmRLK.mp3" length="79820427" type="audio/mpeg"></enclosure><guid isPermaLink="false">3jQITaNaY</guid><pubDate>Tue, 27 Oct 2020 19:00:00 GMT</pubDate><itunes:duration>3326</itunes:duration><link>https://generate-your-value.captivate.fm/episode/father-and-son-share-a-corporate-to-entrepreneur-journey</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Andy interviews Scott Specker, a Five Star Painting Franchisee in the Atlanta area, about his corporate to entrepreneur journey. Joining Andy and Scott is Scott's Father, David Specker, who also had a corporate to entrepreneur transition which Scott got to witness first hand and was a role model for Scott's own transition to entrepreneur. We discuss the ups and downs of the corporate and entrepreneur world, what caused both David and Scott to make the jump to entrepreneurship and lessons learned from the journey. If you enjoy this episode, please hit the subscribe button so you don't miss our future shows!</p>]]></description><itunes:image href="https://feeds.podetize.com/fCxO4icudt.jpg"></itunes:image><itunes:season>1</itunes:season><itunes:episode>7</itunes:episode></item><item><title>Are you a Warrior or a Fighter in Life?</title><enclosure url="https://feeds.podetize.com/ep/LcL-ajBFY/media/5WV1rVrmO.mp3" length="104925567" type="audio/mpeg"></enclosure><guid isPermaLink="false">LcL-ajBFY</guid><pubDate>Tue, 20 Oct 2020 19:00:00 GMT</pubDate><itunes:duration>4372</itunes:duration><link>https://generate-your-value.captivate.fm/episode/are-you-a-warrior-or-a-fighter-in-life</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Andy, Zach and Megan continue the discussion about the most fundamental decision human beings make in life....do you make your decisions based in love or in fear. In this episode we look at how that decision shows up in people's lives in terms of behaviors, leadership styles and the consequences of the decisions. We use the analogy of a Warrior vs. Fighter and their subtle differences between the two to illustrate the points.</p>]]></description><itunes:image href="https://feeds.podetize.com/kqecIQn2Sl.jpg"></itunes:image><itunes:season>1</itunes:season><itunes:episode>6</itunes:episode></item><item><title>Love Versus Fear - The Most Fundamental Choice Of Our Lives</title><enclosure url="https://feeds.podetize.com/ep/OnndW8fc3/media/XRd_ZlBKs.mp3" length="98701323" type="audio/mpeg"></enclosure><guid isPermaLink="false">OnndW8fc3</guid><pubDate>Tue, 06 Oct 2020 19:00:00 GMT</pubDate><itunes:duration>4113</itunes:duration><link>https://generate-your-value.captivate.fm/episode/love-versus-fear-the-most-fundamental-choice-of-our-lives</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>As we grow up in life, we develop fears due to the hurts, pain, drama we face in our upbringing as children. Every choice we make in our life, no matter how big or small, is steeped in either love or in fear. Andy and Zach explore this issue, how it stops us from living the life we desire for ourselves in our personal life as well as in our business life as leaders. The more that we can base our decisions in love, the more value we can generate in this world.</p>]]></description><itunes:image href="https://feeds.podetize.com/MMUQ-Pz78E.jpg"></itunes:image><itunes:season>1</itunes:season><itunes:episode>5</itunes:episode></item><item><title>The World of Creativity</title><enclosure url="https://feeds.podetize.com/ep/o-R2Qb96_/media/zebv5rkhU.mp3" length="86758770" type="audio/mpeg"></enclosure><guid isPermaLink="false">o-R2Qb96_</guid><pubDate>Tue, 29 Sep 2020 19:00:00 GMT</pubDate><itunes:duration>3615</itunes:duration><link>https://generate-your-value.captivate.fm/episode/the-world-of-creativity</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Andy, Zach and Megan explore the role of creativity in people's lives, why a lot of people claim to not be creative and how culture plays a big role in the creativity in a business or organization. Two great books for you to explore creativity further are The War of Art by Stephen Pressfield and Creative Calling by Chase Jarvis. Thanks for subscribing to our podcast and following us on our journey to generate value in people's lives.</p>]]></description><itunes:image href="https://feeds.podetize.com/GzYLa8HUQl.jpg"></itunes:image><itunes:season>1</itunes:season><itunes:episode>4</itunes:episode></item><item><title>Self Leadership</title><enclosure url="https://feeds.podetize.com/ep/Pa7rHyJ7P/media/7qqJCr9J7.mp3" length="92033833" type="audio/mpeg"></enclosure><guid isPermaLink="false">Pa7rHyJ7P</guid><pubDate>Tue, 15 Sep 2020 19:00:00 GMT</pubDate><itunes:duration>3835</itunes:duration><link>https://generate-your-value.captivate.fm/episode/self-leadership</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>Andy, Zach and Zach's wife Megan explore the mindsets, attitudes and tools to lead yourself to a life in which you are living out your Why, How and What of your life and generating value in this world.</p>]]></description><itunes:image href="https://feeds.podetize.com/N3AzCmDZ3B.jpg"></itunes:image><itunes:season>1</itunes:season><itunes:episode>3</itunes:episode></item><item><title>The Why, How and What of Life and Business</title><enclosure url="https://feeds.podetize.com/ep/SAKuLs7oq/media/4qEwP4yVb.mp3" length="59546425" type="audio/mpeg"></enclosure><guid isPermaLink="false">SAKuLs7oq</guid><pubDate>Tue, 01 Sep 2020 19:00:00 GMT</pubDate><itunes:duration>2481</itunes:duration><link>https://generate-your-value.captivate.fm/episode/the-why-how-and-what-of-life-and-business</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>1)&nbsp;&nbsp;&nbsp;Introduce Simon Sinek’s Why, How and What structure</p><p>2)&nbsp;&nbsp;&nbsp;Talk in detail about each individual one</p><p>3)&nbsp;&nbsp;&nbsp;Engaging people with the Why in Business and Life</p><p>4)&nbsp;&nbsp;&nbsp;Leaders should be exploring this about each individual team member they have.</p><p>5)&nbsp;&nbsp;&nbsp;The only difference between a person and a business in regards to Why, How and What is scale. This is one of the key messages we want to get across in our podcast. Will be mentioned a lot.</p><p>6)&nbsp;&nbsp;&nbsp;Start to talk about Personal Branding…..branding being about the experience and trust people develop about a company……or a person. When your are generating value in people’s lives you start to build a personal brand.</p>]]></description><itunes:image href="https://feeds.podetize.com/s_QXUSeAjo.jpg"></itunes:image><itunes:season>1</itunes:season><itunes:episode>2</itunes:episode></item><item><title>Host and Podcast Introductions</title><enclosure url="https://feeds.podetize.com/ep/KGlbrqXfp/media/ZgmzDyLKi.mp3" length="54637494" type="audio/mpeg"></enclosure><guid isPermaLink="false">KGlbrqXfp</guid><pubDate>Tue, 25 Aug 2020 19:00:00 GMT</pubDate><itunes:duration>2277</itunes:duration><link>https://generate-your-value.captivate.fm/episode/host-and-podcast-introductions</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>1)&nbsp;&nbsp;&nbsp;A little light banter about finally getting the podcast going after a lot of discussion and introspection</p><p>2)&nbsp;&nbsp;&nbsp;Zach to talk about his work history and how he got to Primerica</p><p>3)&nbsp;&nbsp;&nbsp;Zach to talk about who Primerica is and what they do</p><p>4)&nbsp;&nbsp;&nbsp;Andy to talk about his previous career</p><p>5)&nbsp;&nbsp;&nbsp;Andy to discuss Generate Your Value LLC</p><p>6)&nbsp;&nbsp;&nbsp;Let’s talk about the words Generate Your Value…..read out the dictionary definition of the word value….</p><p>7)&nbsp;&nbsp;&nbsp;Talk about in life we are either generating value or extracting value</p><p>8)&nbsp;&nbsp;&nbsp;Andy to talk about what those words mean to him</p><p>9)&nbsp;&nbsp;&nbsp;Zach to talk about what those words mean to him</p><p>10)&nbsp;&nbsp;&nbsp;Zach and Andy to talk about what they each see the podcast to be about in the future</p>]]></description><itunes:image href="https://feeds.podetize.com/FW6ite_qYl.jpg"></itunes:image><itunes:season>1</itunes:season><itunes:episode>1</itunes:episode></item><item><title>Podcast Overview</title><enclosure url="https://feeds.podetize.com/ep/3bXIcntlP1/media/tYaYq8v06I.mp3" length="2249232" type="audio/mpeg"></enclosure><guid isPermaLink="false">3bXIcntlP1</guid><pubDate>Tue, 18 Aug 2020 22:00:00 GMT</pubDate><itunes:duration>94</itunes:duration><link>https://generate-your-value.captivate.fm/episode/podcast-overview</link><itunes:explicit>false</itunes:explicit><description><![CDATA[<p>A quick tour of the podcast by co-hosts Andy McDowell and Zach Levy to inform on our intentions to generate value in people's lives.</p>]]></description><itunes:image href="https://feeds.podetize.com/2KRSsOvFXn.jpg"></itunes:image><itunes:season>1</itunes:season><itunes:episodeType>trailer</itunes:episodeType></item></channel></rss>