Big Brand Formulaen-usfalseGerry Fosterwww.gerryfosterbranding.com/gerry-foster-podcastGerry Fostermktgman@aol.comepisodicCopyright 2019-2023 Podcaster, Gerry Foster, Big Brand Formula. All Rights Reserved.Get A Great Book Deal With Randy PeyserTbAjMWWOvTue, 22 Aug 2023 10:00:00 GMT1765https://gerryfosterbranding.com/get-a-great-book-deal-with-randy-peyserfalseIn a world full of ideas, how do you put yours into a book and in front of people who are waiting for you to create an impact? In this episode, Gerry Foster has the master in this space who can help you get a great book deal. Gerry sits down with the Founder of the Author One Stop, Inc., Randy Peyser. Together, they dive into what publishers look for and what readers buy, detailing valuable steps to uniquely position your book. They also discuss the differences between self-publishing and traditional publishing, as well as how Randy's relationships with publishers give her an edge in helping authors succeed. If you're an aspiring author seeking a book deal to further make your impact with your message, then this episode is one you won’t want to miss! Tune in for expert advice and insight from Randy Peyser!


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]]>62Making The Dreams In Your Heart Come True With Tamara WolfeZETJn_TZcWed, 23 Nov 2022 11:00:00 GMT1328https://gerryfosterbranding.com/making-the-dreams-in-your-heart-come-true-with-tamara-wolfefalseMore often than not, people get disappointed with how hard, difficult, or stagnant life is. What is really hindering us from making the dreams in our hearts come true? Today, we discuss how to overcome pain, push the self to move forward, and actually realize the dreams in your life with Tamara Wolfe. Tamara Wolfe is an international life coach, Neuro Coach, Neuro Leader, Mindset and Results Expert, Speaker, Author, and owner of Full Spectrum Living. Tune in and learn how to realize your dream in the one life you have!


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]]>61BE-ing Leadership With Rodolfo CarrillolLvR4fZ1OTue, 09 Feb 2021 11:00:00 GMT2336https://gerryfosterbranding.com/be-ing-leadership-with-rodolfo-carrillofalseThere is more to being a leader than just doing things right. For Conscious Leadership Shaman Rodolfo Carrillo, leadership also comes from that spiritual path of recognizing who we are and showing up from that state of who we are from being. In this episode, he joins host Gerry Foster to take us deep into his understanding together with his new book, BE-ing Leadership, where he combines the spiritual and business paths to show up in a more authentic way as a leader. He shares some of the steps to do that so you can become the leader you want to be and ultimately create a positive impact on the world. Join this conversation as Gerry and Rodolfo show you how you can affirm your own greatness, embrace that, and step into it.


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]]>50Branding For Suicide Preventionli8MXNiKRaTue, 19 Jan 2021 11:00:00 GMT3151https://gerryfosterbranding.com/branding-for-suicide-preventionfalseBuilding your brand means providing a reflection of yourself to the market, which requires understanding your personal magnificence and uniqueness. Unfortunately, learning how you differ from the rest may lead to an alarming result: suicide. Gerry Foster shares his knowledge about the proper way of brand building by joining Jackie Simmons of The Suicide Prevention Show. He goes deep on how one can prevent drowning into depression and ultimately end their life by having a strong attitude to go against the flow of society, stop comparing yourself to others, and remain steadfast in doing the things that give you purpose. Gerry explains how this attitude can be integrated into empowering a brand, allowing it to provide value to its audience and self-worth to the owner.


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]]>49The Golden Light with Bhavna Srivastava3_ZMFifMQTue, 08 Dec 2020 11:00:00 GMT1199https://gerryfosterbranding.com/the-golden-light-with-bhavna-srivastava/falseBhavna Srivastava’s name is synonymous with The Golden Light. A powerful visionary and thought leader, Bhavna has been chosen to bring the golden age on earth. She is the creator of Golden Light Healing, a system that heals people from trauma and pain by giving them clarity and peace. Through her books, podcast, speaking engagements, coaching and mentoring, Bhavna works with people at the soul level to help them manifest an abundance of love and money into their lives. Don’t miss this episode, where Gerry Foster brings her in for an enlightening conversation about this unique and interesting alternative healing modality. Listen in and let Bhavna help you shine your light with her Golden Light.


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]]>48Get Dirty With Leslie Medleyu0gGiKfG-Tue, 06 Oct 2020 10:00:00 GMT2588https://gerryfosterbranding.com/get-dirty-with-leslie-medleyfalseIn our society, up until just recently, there's been so much conditioning around staying in our lane, sitting down, and shutting up. We’ve been told to be passionate but not so passionate, to speak up but not to speak out of line. However, Leslie Medley found the opposite to be true in her life, claiming that the more messy she allows her life to be, the more clarity she receives and the more fun she has. Leslie is a world traveler, international conscious entrepreneur, speaker, coach, and co-founder of American Wanderlove. She joins Gerry Foster on today’s podcast to encourage everyone to get dirty, have a little more fun, and discover more! For those of you who want to free yourself and begin living your one and only adventurous life, stay tuned to this amazing woman.


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]]>47Awaken To Happiness With Michael TranmerffkjYSwTBTue, 22 Sep 2020 10:00:00 GMT2216https://gerryfosterbranding.com/awaken-to-happiness-with-michael-tranmerfalseOften, it is in tough moments in life that we find our purpose. Guest Michael Tranmer experienced a life transformation following the end of his marriage. Dealing with heartaches, Michael found himself awakening to his calling and now, fearlessly sharing his journey of self-discovery in his book, satori ananda: awaken to happiness. In this episode, he joins host, Gerry Foster, to share his powerful memoir, taking us into his life’s story of how he used his pain to find a greater purpose in life. What do you do when you feel like your life has lost all meaning? How do you rebuild yourself and your identity after hitting rock bottom? Michael reveals the answers as he tells us of his own awakening.


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]]>46Activate Your Dream With Felicia SearcyBrw_dqRG0Tue, 15 Sep 2020 10:00:00 GMT3327https://gerryfosterbranding.com/activate-your-dream-with-felicia-searcy/falseYou absolutely have the power to create whatever you can dream of. You just have to allow yourself to listen to your discontent, your desires, and activate your imagination of what you really want your life to look like. If you can get to that place of abundance, contentment and happiness, that’s what success is for you. Joining Gerry Foster to spread this empowering message is award-winning transformational life coach, professional speaker, author and minister, Felicia Searcy. For Felicia, getting to a place of success and fulfillment goes beyond working with your mindset. It demands that you work with your identity, because you can only allow results based on how you see yourself. Listen in and be inspired to take action on your dreams, NOW!

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]]>45Just Show Up With Yvonne HeathPk0bXo8KPTue, 01 Sep 2020 10:00:00 GMT2493https://gerryfosterbranding.com/just-show-up-with-yvonne-heath/falseWe often avoid dealing with a person in grief, not because we don’t care about them, but because we find ourselves inadequate and incapable of consoling them. The truth is, however, we can make a lot of difference by just showing up for that person in their moment of sadness. You don’t have to have to know what to say or what to do; you just have to be there for them and be your own messy self. In this moving and powerful conversation between Gerry Foster and Yvonne Heath, you will learn simple ways to make the grieving experience more bearable, if not an occasion to let love and happiness come in. Yvonne is a transformational keynote speaker, author and founder of Love Your Life to Death, and the #IJustShowedUp movement, where she teaches people of all ages to show up for themselves and others, so they are empowered and resilient when grief arrives. If that’s not enough to make you stick around, Gerry gets vulnerable about an unresolved pet grief of his somewhere in this interview, so get a tissue and listen in!

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]]>44Empowering Latinas with Michelle GomezZGGvJvn1eTue, 25 Aug 2020 10:00:00 GMT2273https://gerryfosterbranding.com/latina-life-coaching-with-michelle-gomezfalseIn an increasingly diverse and inclusive business sphere, a lot of Latinas are coming out into the open and seeing success, but a lot of things are still holding them back from their true potential. Business and life coach, Michelle Gomez addresses these issues through her Latina life coaching program, where she focuses on the underserved niche of Latina women in business. Michelle understands that a lot of what holds Latinas back from really showing up in a powerful way goes back to unhealed trauma and the constant pressure to give in to other people’s expectations. She teaches her clients to see themselves as enough, overcome the impostor syndrome and reach out for their true dreams, regardless of what other people think. She talks about these and some points from her book, Own Your Brilliance: Overcome Impostor Syndrome for Career Success as she joins Gerry Foster on the podcast.

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]]>43Publicize Your Brand With Jill Lublin4jDzKMNDcTue, 11 Aug 2020 10:00:00 GMT1444https://gerryfosterbranding.com/publicize-your-brand-with-jill-lublinfalsePublicity is one of the things in in life that can come for free if you happen to have luck on your side, which most of us don’t. What can you do to publicize your brand and become more visible to the people you want to serve? Get a load of golden nuggets on this topic as Gerry Foster chats with the Queen of Publicity herself, Jill Lublin. Jill is an international speaker, publicity consultant and author of four bestselling books. Learn a lot about working with PR agencies, leveraging client testimonials, refining your brand message and other things you can do to enhance your business’s credibility, get recognized in public and boost your clientele. Plus, don’t miss out on her publicity crash course giveaway.

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]]>42Positioning For Survival With September DohrmannwFXgLLshX_Tue, 23 Jun 2020 10:00:00 GMT2360https://gerryfosterbranding.com/positioning-for-survival-with-september-dohrmannfalseSmall businesses are taking the brunt of this very challenging COVID-19 environment. Though the future may be unclear, business owners nevertheless need to make efforts to move forward; otherwise, they’ll never see the light at the end of this dark tunnel. One way to start is branding, and in this special episode, Gerry Foster is interviewed by September Dohrmann, the president and CEO of CEO Space International, on her The Business Acceleration Podcast to talk about what small businesses can do in positioning their brand in the marketplace for survival. Gerry shares the key things we all need to be paying attention to, as well as what we need to communicate to our audience while pivoting and elevating our brand at the same time. Tune into this great conversation to learn the action steps we need to ensure so that our businesses and brands can outlast this pandemic.

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]]>41Don’t Put A Mask On Your Brand!b3F0RbNVhWed, 03 Jun 2020 10:00:00 GMT385https://gerryfosterbranding.com/dont-put-a-mask-on-your-brandfalseWe’re living the new normal due to COVID-19 where social distancing, staying at home as much as possible, washing our hands frequently, and wearing masks every time we leave the house have all become the new norm. Although the things happening all around may bring a lot of uncertainties and stress, it can be a time to look for unique opportunities and provide unrivaled value through your brand. In this episode, Gerry Foster tells you not to put a mask on your brand! Your brand is essential to the problems you solve in making the lives of your customers better. Don’t slow the spread of the amazing value your brand has to offer.

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]]>40Find Your UniquenessKE3zzrFPRTue, 12 May 2020 10:00:00 GMT684https://gerryfosterbranding.com/find-your-uniquenessfalseWith all the noise emanating from all corners of the world wide web, finding your uniqueness is one of your most difficult assignments as an entrepreneur. Something about you and the way you do things must clinch the business of your potential clients. Otherwise, they end up going to your competitors. Gerry Foster shows the importance of standing out both as an entrepreneur and as a business. It’s easy to get lost in the constant shuffle of information on the internet. Put yourself and your business in a position to be unique, and make standing out from your competition a top priority!

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]]>39Tribute To Ryan LongBvlPIjXSCTue, 05 May 2020 10:00:00 GMT812https://gerryfosterbranding.com/tribute-to-ryan-longfalseRyan Long had an amazing career and lived a generous life with his philanthropic and charitable work. Not many people can lay claim to the impressive amount of work Ryan did throughout his fleeting but fruitful life. Gerry Foster pays tribute to Ryan Long and the work he did in his lifetime. Ryan was an inspiration, and his many contributions to society will not be forgotten. Did you ever get to know Ryan and his work?

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]]>38Dare To Go Big – Part ThreeoKJzqO1KwTue, 28 Apr 2020 10:00:00 GMT1136https://gerryfosterbranding.com/dare-to-go-big-part-threefalseThe Dare To Go Big series has showcased the exceptional minds of entrepreneurs who are out there making a difference in their own ways. The LA City Summit has truly been an experience that highlights how boundless the opportunities are to becoming an entrepreneur, especially if one dares to go big. Rounding out this series, Gerry Foster shares a couple more of those great interviews in this episode. When all is said and done, may the series help you find the hope and inspiration you need to continue your entrepreneurial journey.

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]]>37Dare To Go Big – Part Two4-0W8DsqwTue, 21 Apr 2020 10:00:00 GMT2506https://gerryfosterbranding.com/dare-to-go-big-part-twofalseOne thing to know about entrepreneurs is that they are ripe with knowledge and wisdom. Where better to ask for them than at a gathering of some of the brightest entrepreneurial minds in the country? Continuing with part two of the Dare To Go Big series, Gerry Foster shares more of the awesome interviews he had with entrepreneurs during the LA City Summit event. Like the previous episode, one thing is for sure: the following conversations will certainly inspire you no matter if you are new to the entrepreneurial journey or already making your name. So follow along with this episode and allow it to show you how boundless the opportunities are to becoming an entrepreneur if you dare to go big.

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]]>36Dare To Go Big – Part OneBdC5azO6xTue, 14 Apr 2020 10:00:00 GMT2945https://gerryfosterbranding.com/dare-to-go-big-part-onefalseSetting yourself on the path towards becoming an entrepreneur is not an easy feat. That is why, no matter the reasons you have for starting a business, being one is admirable in and of itself. With all the painstaking challenges entrepreneurs face on their journey, we can definitely count on the hard-earned wisdom that they have learned. Host, Gerry Foster, shares some of those with us in this episode. During the spectacular LA City Summit event in Los Angeles, Gerry has had the opportunity to conduct A Podcast Blitz, where he did rapid-fire interviews with some of the attending entrepreneurs. Take a deep dive into how the first part of those conversations went and learn a thing or two or more about how these entrepreneurs dare to go big and make a difference.

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]]>35Searching For Toilet Paper!jfT6tMw2H9Tue, 31 Mar 2020 10:00:00 GMT643https://gerryfosterbranding.com/searching-for-toilet-paper/falseWe are in a very trying time as the Coronavirus continues to spread around the world. It has disrupted our daily lives and put everyone into a state of chaos and fear. Mass panic has forced millions of shoppers to swarm into stores hoarding products, most especially toilet papers. Host, Gerry Foster, reflects on the hysteria caused by the Pandemic and calls on toilet paper companies to do their bidding.

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]]>34Turn Your Challenge Into A Business Opportunity With Anja SkoddaHYF7mXyZxTue, 17 Mar 2020 10:00:00 GMT1618https://gerryfosterbranding.com/turn-your-challenge-into-a-business-opportunity-with-anja-skodda/falseWhen you have something that the world has never seen or heard before, put it out there. That just might be the one that will not only bring you success but help others as well. Having created such a remarkable product is the founder and president of Happy Again Pet, Anja Skodda. In this episode, Anja shares with us how she came about creating collagen growth supplements for dogs, helping them regain their mobility and live happily again. She discusses what goes into the formula, the common pain points of pets, and the importance of getting into a preventative mindset. While taking us throughout the journey of building her company, Anja then imparts some wisdom on setting yourself apart from the competition. Follow along with Anja’s story of how she turned the heartbreaking challenge of seeing her dog suffer into a business opportunity that helps other pets as well.

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]]>32Subscription Apps Can Make Big Bucks With Andrew NagleDRIWkVzWPThu, 12 Mar 2020 07:00:00 GMT1595https://gerryfosterbranding.com/subscription-apps-can-make-big-bucks-with-andrew-naglefalseIn recent years, with the tech boom, one of the services that has been making big bucks is subscription apps. No matter which industry you’re looking to target, you can be sure that for the most part, there is a way to create a subscription service out of it. Andrew Nagle is the Co-Founder and CEO of the subscription app Glammly, which organizes beauty appointments and offers deals and discounts to its customers. Andrew discusses how the app came about, and what he and his team have been doing to keep it alive and profitable with Gerry Foster. Let Andrew guide you through this new frontier in app development!

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]]>33Subscription Apps Can Make Big Bucks With Andrew NaglefAnk4A5-NTue, 10 Mar 2020 10:00:00 GMT1595https://gerryfosterbranding.com/subscription-apps-can-make-big-bucks-with-andrew-naglefalseIn recent years, with the tech boom, one of the services that has been making big bucks is subscription apps. No matter which industry you’re looking to target, you can be sure that for the most part, there is a way to create a subscription service out of it. Andrew Nagle is the Co-Founder and CEO of the subscription app Glammly, which organizes beauty appointments and offers deals and discounts to its customers. Andrew discusses how the app came about, and what he and his team have been doing to keep it alive and profitable with Gerry Foster. Let Andrew guide you through this new frontier in app development!

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]]>Create A One-Of-A-Kind Brand With Tyler OrnsteinARZIrOCq2tTue, 03 Mar 2020 10:00:00 GMT1498https://gerryfosterbranding.com/create-a-one-of-a-kind-brand-with-tyler-ornsteinfalseA brand or product can be unique for many reasons: maybe it’s the market you’re catering to, the kind of product you’re selling, or even the way you’re putting your brand out there. Whatever the case, there’s a lot that goes into establishing a unique brand, and you should at least be aware of how to go about it. Gerry Foster is joined by Tyler Ornstein, the Owner and CEO of Tyler’s Coffee, a single-source no acid coffee brand. Tyler shares his experience of establishing his own unique brand in a marketplace that seemed, at the time, to be too saturated. Let Tyler’s story inspire you to keep on doing what you can to strengthen your unique brand.

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]]>Be Like KobeVzwyM2aLKWed, 05 Feb 2020 10:00:00 GMT778https://gerryfosterbranding.com/be-like-kobe/falseThe tragic loss of Kobe Bryant shook the world in unimaginable ways. Now, all that’s left of him, besides his family, is a brand that carries his legacy steadfastly. Gerry Foster takes a look at the legacy of the “Black Mamba,” Kobe Bryant, and how that legacy has positioned his personal brand. More than being just a legendary athlete and outstanding human being, Kobe was his own brand – something he made sure to secure long before. You don’t have to be Kobe, but if you want to achieve success, you have to find your own way to be like Kobe.

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]]>30Reality Check!Aq8M-HzRMBTue, 28 Jan 2020 10:00:00 GMT404https://gerryfosterbranding.com/reality-checkfalseReality check: You can have the best product out there, but if your target customers don’t perceive you to be the best, it’s not your store they’re flocking to. Brand perception is the sum total of every action you make with your brand. As a business owner, it’s your responsibility to ensure you’re in tip-top shape. Gerry Foster talks about how crucial brand perception is in letting your company flourish. Don’t let it be the one thing that falls by the wayside. Make sure you’re making the right moves for the sake of brand perception.

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]]>29I Don’t Need Branding!e4wXkmHaKThu, 16 Jan 2020 10:00:00 GMT696https://gerryfosterbranding.com/i-dont-need-brandingfalsePeople neglect the concept of branding and why branding is necessary for growth. But don’t be fooled! You can’t estimate the drawing power of a company whose branding is strong and effective, especially compared to businesses that can’t be bothered. Gerry Foster breaks down the necessity of branding in any business. Don’t rest on your laurels! Building your company from the ground up is admirable work, but it doesn’t end there. Branding makes sure you have customers that come to you, so let Gerry show you why you can’t neglect it.

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]]>28Don’t Make People ThinkhQboGxL_IqThu, 26 Dec 2019 10:00:00 GMT569https://gerryfosterbranding.com/dont-make-people-think/falseMake consumers fall in love with how you are constantly achieving greatness and uniqueness in your industry. This is what Gerry Foster imparts to us in this episode. Branding and marketing in the service arena can be difficult since something intangible is being offered. Gerry shows us how we can differentiate ourselves in this area and increase our service’s desirability.

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]]>27Think DifferentMDQOFU5E7CTue, 24 Dec 2019 10:00:00 GMT590https://gerryfosterbranding.com/think-different/falseBrand identity goes far deeper than just a cool logo on some okay products. Your brand stands out only if it’s remembered for being excellent, so at all phases of the customer experience, you need to give them a reason to remember you. Host, Gerry Foster, discusses the importance of thinking differently when it comes to building your brand. It has to go past the aesthetics, even though that’s important as well. Find out how to become the exception and not the rule.

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]]>26Naming Your BrandyumTpPhk-Tue, 17 Dec 2019 10:00:00 GMT385https://gerryfosterbranding.com/naming-your-brandfalseMore than anything, naming your brand matters. It is what makes you stand out in your area of specialty and what people will remember. Now, how do you find the perfect brand name for you or your business? Host Gerry Foster has got you covered. In this episode, he shares with you some great insights, tips, and tricks on naming your brand – one that will do the marketing for you itself!

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]]>25The Power Of Personal Brandingm0Qo3FkygTue, 03 Dec 2019 10:00:00 GMT3394https://gerryfosterbranding.com/the-power-of-personal-branding/falseHow can you create a strong personal brand with a high impact that you can accomplish with grace and ease? In this episode, the Branding Evangelist Gerry Foster shares his classic, all-time favorite talk designed to guide you through the steps of knowing who you are, what you stand for, and how you’re going to take your message to the right audience. This faith-based audio training program teaches you five simple branding principles that are going to give you the clarity, confidence, and drive to take your place in the market. Follow along with Gerry’s exercises and experience the power of personal branding.

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]]>24Building A Million Dollar Brand With Claudia Harveypfw-A_SjkTue, 26 Nov 2019 10:00:00 GMT2400https://gerryfosterbranding.com/building-a-million-dollar-brand-with-claudia-harveyfalseClaudia Harvey is probably one of the very few women who has done it all. She is a global entrepreneur and investor, speaker and influencer, bestselling author, philanthropist, and, more importantly, a proud mom of three. However, Claudia admits her whole career did not happen overnight. It took her over years of developing and moving from one stepping stone to another. Today, Claudia opens up about the things she has to go through to become the success that she is – starting up her thriving business and putting up an incredible brand. She demonstrates how to capitalize on opportunities and take concepts into the market, and expands on the power of your network. A renaissance woman, Claudia, also talks about her family life, her motivation and inspiration, and what she calls the “three pillars of possibility.”

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]]>Stamped On Your MemorytlgHQaHqepTue, 19 Nov 2019 10:00:00 GMT688https://gerryfosterbranding.com/stamped-on-your-memory/falseHow can you make your brand more memorable and impactful to your target clients? Today, Gerry Foster unpacks the importance of making your brand stand out from the competition. A big part of what makes these brands and many others so attractive is a human connection. A heart-centered brand rather than a hit-centered product is necessary for the sustainability of any product. Join Gerry as he briefly shares to you the key to having a brand that matters.

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]]>Make an Emotional ConnectionW1qOJUj659Tue, 12 Nov 2019 10:00:00 GMT608https://gerryfosterbranding.com/make-an-emotional-connectionfalseIn this day and age, selling is no longer about what you let your consumers see. It is now about how you make them feel. Host, Gerry Foster, discusses the impact and importance of making an emotional connection, most especially when it comes to branding that eventually carries over to marketing. He makes great points about how emotions come into play with buying decisions, giving you some concrete examples of big brands playing this card. Learn more about how you can work with that emotional connection with your products and services in this episode.

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]]>22Sell Wants, Not NeedsSVYKP9RowrTue, 05 Nov 2019 10:00:00 GMT550https://gerryfosterbranding.com/sell-wants-not-needs/falsePay attention to what your customer wants and then sell it to them. On today’s show, Gerry Foster reminds us to always be customer-centric when aiming for growth. Understanding the difference between the audience’s wants and needs is essential. Gerry teaches us how we can determine these two and notes the importance of speaking to the wants of the client. In a competitive market, you must find a way to be distinct at the same time satisfy your customers’ wants.

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]]>23Make Selling EasierGOkJYDsFZVSat, 02 Nov 2019 10:00:00 GMT750https://gerryfosterbranding.com/make-selling-easierfalseA successful and great brand is built around simple ideas. Simplicity is everything to make a great brand. In this episode, Gerry Foster provides amazing and helpful tips on how you can make marketing and selling a lot easier and leverage your success. He also talks about visual branding, brand preference, how to maximize your sales, and so much more.

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]]>22Be The Exception, Not The RuleCBu25EROQ2Mon, 21 Oct 2019 10:00:00 GMT499https://gerryfosterbranding.com/be-the-exception-not-the-rule/falseYou either innovate, rebrand, fade into the background, or be a different shade in order to achieve total branding success. This is what Gerry Foster believes will happen if you do not stand out from everyone else. In this episode, he talks about how you can make your potential customers care about your brand identity from others. He taps into enhancing customer experience through innovation and cites some famous brands that took customer experience to a whole new level and stood out in their niches.

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]]>19All Things Branding With Les Brownz78t_MLzBWed, 09 Oct 2019 10:00:00 GMT2177https://gerryfosterbranding.com/all-things-branding-with-les-brown/falseBranding is when people associate something meaningful and exciting with your name, product, or service. How exactly do you go from being a commodity to standing out from your competition? In today’s episode, premier keynote speaker and leading authority on achievement, Les Brown, talks about all things branding with host Gerry Foster. Les tackles how a positive mindset becomes a catalyst for a good brand while Gerry reinforces the theme by sharing his extensive experience in Procter & Gamble. Together, they answer the most crucial questions about branding, brand image, and personality, and how you can successfully brand yourself and your business in a way that makes your competition irrelevant.

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]]>TENETS 9-12: 12 Tenets Of A Big Brand4jtvMx4D-Fri, 04 Oct 2019 10:00:00 GMT514https://gerryfosterbranding.com/tenets-9-12-12-tenets-of-a-big-brandfalseIn this last segment of the 12 Tenets of a Big Brand series, Gerry Foster shares a goal that points your business in the right direction and three qualities that every entrepreneur should possess to have a brand that brings tremendous delight to its customers which results to brand preference and loyalty for years to come.

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]]>21TENETS 5-8: 12 Tenets Of A Big Brandxelx1nxtdWed, 02 Oct 2019 10:00:00 GMT704https://gerryfosterbranding.com/tenets-5-8-12-tenets-of-a-big-brandfalseStanding out in a highly competitive market requires you to have a memorable and impactful idea. When putting your brand out in the market, take note that you do not necessarily need to come up with something that is unique. You can make an existing idea better and capitalize on that. Today, Gerry Foster shares tenets 5 to 8 of his 12 Tenets of a Big Brand and shows you how you can make your brand more promising.

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]]>20TENETS 1-4: 12 Tenets Of A Big Brandmw4P-ZEXkMon, 30 Sep 2019 10:00:00 GMT413https://gerryfosterbranding.com/tenets-1-4-12-tenets-of-a-big-brand/falseCreating a brand for your small business is more important than ever before. A brand will separate you from your competitors and give you an edge, attract customers, and give people a compelling reason to buy from you. In short, a brand will make you money. In this episode, Gerry Fosters shares tenets 1 to 4 of his 12 tenets of a big brand. Tune in because this is going to help you regardless of what you sell.

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]]>19Be Radically Yourself with Jason WrobelozZdgkUo-Sat, 28 Sep 2019 10:00:00 GMT2648https://gerryfosterbranding.com/be-radically-yourself-with-jason-wrobelfalseTo initiate efficient branding, you must understand what you want your audience to feel when they see and hear from you. Jason Wrobel, a celebrity vegan chef, cooking channel and Food Network host, bestselling author, and Founder of Wellavatr, is the perfect person to approach about personal branding strategies and how to brand yourself in a unique way. In this episode, he talks about how being radically yourself helps to deliver on a brand promise. By naturally creating a consistent brand identity, Jason has earned his spot as a celebrity chef with lots of humor. With his insights on social media, he teaches on how to capitalize on the different platforms to upscale your branding.

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]]>Create Your Statement Of ValueOOkIs34w3VSat, 21 Sep 2019 10:00:00 GMT680https://gerryfosterbranding.com/create-your-statement-of-value/falseAt the end of the day, having a business is all about serving customers better than anyone else and have it translate to profits. However, people are only going to do business with you if they feel that you can fulfill their needs and wants better than anyone else. In this episode, Gerry Foster teaches on how to stand out and get noticed by creating your statement of value. Through a couple of examples, he shows how you can attract your consumers and put out a brand that gets people excited.

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]]>19KISS: Keep It Simple, StupidUMul0oQXLWed, 18 Sep 2019 10:00:00 GMT529https://gerryfosterbranding.com/kiss-keep-it-simple-stupid/falseOne of the great brand design principles in the 1960s that continues to live now is in the acronym KISS— Keep It Simple, Stupid. In this episode, host Gerry Foster takes us deep into its importance to brand development and why it could take you to success fast. Get out of the complexities in your communication and allow your message to be clear, simple, and direct. Know why you need to KISS as Gerry relates it to brand value, target audience, and more.

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]]>18Turn Your Brand Name Into A Verb8cvPDl_wSMon, 16 Sep 2019 10:00:00 GMT879https://gerryfosterbranding.com/turn-your-brand-name-into-a-verb/falseThe overall goal of any brand is to stand out in the marketplace. However, another goal that’s going to help you make that happen is to own a space in the mind of your target customer, and a great way to do that is by verbifying your brand name. Think about it. We say Google it instead of search for it. We say Photoshop instead of edit it. We Skype. We Zoom. We FedEx. We FaceTime. We GoPro. We Xerox. We grab a Kleenex. We jump into a Jacuzzi. We’re Facebooking our friends. You get the picture. The moment that you turn your brand name into a verb, it puts you far ahead of your competition because in this battle for getting customers and trying to stay ahead, anything that you can do to give you that edge makes a lot of sense.

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]]>17Be Number OneFavsTiW3UwSat, 07 Sep 2019 10:00:00 GMT999https://gerryfosterbranding.com/be-number-onefalseIt’s human nature for us to remember what was or who was always first, like the first person to walk on the moon or the first people who created certain types of products. It’s been shown that it’s always better to be number one or first in the mind of your potential customer. When we’re first, we are able to shape perceptions and get people to see us the way that we want them to see us. On today’s show, Gerry Foster shares the secret sauce to being number one and talks about positioning your brand that will give you an amazing advantage over the competition.

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]]>16What Is Your Secret Sauce?ftAPDqIvakMon, 02 Sep 2019 10:00:00 GMT825https://gerryfosterbranding.com/what-is-your-secret-saucefalseOver time, the term “secret sauce” has come to mean the thing that you do as a small business owner that’s unique, different, and special. People buy brands for a reason, and unless you give your customers a reason to choose you over other options, you’re in trouble. What’s your secret sauce? Today, we’re going to tackle why it’s important to give people a compelling reason why they should even pay attention to you, let alone do business with you.

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]]>15The Power Of Social Media Branding with Whitney LauritsenjU2BQ6lcgSat, 31 Aug 2019 10:00:00 GMT3123https://gerryfosterbranding.com/the-power-of-social-media-branding-with-whitney-lauritsenfalseSo many people and businesses are using social media to establish authority and credibility. With that much noise and competition, it can be hard to stand out and get noticed. Whitney Lauritsen, the creator of Eco-Vegan Gal and the Cofounder of Wellevatr, dives into the power of social media branding. Adding value to the social media conversation, Whitney shows the different ways to actually stand out without it feeling like a competition. She also tackles the dos and don’ts of driving traffic to your products and capitalizing on social media. If you want to change the online scene, don’t miss out on today’s show.

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]]>14Don’t Be Seen As A Snore!vGFU46t90Wed, 28 Aug 2019 10:00:00 GMT1289https://gerryfosterbranding.com/dont-be-seen-as-a-snorefalseOne of the challenges many small business owners face is finding out how to stand out and get noticed in the marketplace. Gerry Foster helps us identify the things that will make us visible amidst the noise of other businesses as he pulls out some great big brands that we could learn from. In this episode, think outside of the box and find out where you shine the brightest.

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]]>13The Surest Path To Branding SuccessWsMZJ8wKxMon, 26 Aug 2019 10:00:00 GMT467https://gerryfosterbranding.com/the-surest-path-to-branding-successfalseMany people think of branding as shortcuts, something that is produced with the end in mind other than thinking of how it can actually help. For this reason, many businesses fail to connect with their customers. They never take the time to think about the problem people have before offering them a solution. In this episode, Gerry Foster shows you the path to true branding success. Learn how big brands made it and start taking action to apply it to your business.

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]]>12The Money Is In The ExperienceYymnOPoMvFri, 23 Aug 2019 10:00:00 GMT539https://gerryfosterbranding.com/the-money-is-in-the-experiencefalseThink of the most successful brands out there that have a loyal following like Disneyland or Apple. Now ask yourself, what did they do right to become what they are? More specifically, what did they have to offer? In this episode, Gerry Foster shares what these brands teach us when it comes to branding our businesses – experience. Learn why customer experience is key and why money follows suit when you give an excellent one to your audience.

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]]>11Create Your Magnetic BrandjVu4AcdwbWed, 21 Aug 2019 10:00:00 GMT760https://gerryfosterbranding.com/create-your-magnetic-brandfalseA logo is not the only thing that draws people to your brand, it can also be you. Gerry Foster notes that if you create your magnetic brand, you can lure as many clients or the audience as you want. Here, he offers some key advice as to how you can do so by being really clear on what business you’re in so that you can excite, delight, and ignite your market and have people do what you want them to do. Simply speaking, you have to give people a reason to notice your brand and buy from you. You can do that by understanding the branding process, cutting through the clutter, and moving your way through the jungles of resistance.

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]]>10Know The Business You’re Truly In!WHbzttM2CjMon, 19 Aug 2019 10:00:00 GMT755https://gerryfosterbranding.com/know-the-business-youre-truly-infalseThe world is rapidly changing day by day. For businesses, that means having to keep up in order to stay relevant. One of the most important steps to take to not lose sight of your place in the market is by truly knowing the business you are in. In this episode, Gerry Foster takes the time to explain what it means to really offer value to your customers without getting replaced later on. He lays down some great examples of businesses to learn from, and touches on branding and understanding why relevance overpowers being just different.

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]]>9Create A Great Logo And More with David PykeugTF3xDYeFri, 16 Aug 2019 10:00:00 GMT1888https://gerryfosterbranding.com/create-a-great-logo-and-more-with-david-pykefalseA logo can say a lot about your brand or business. That is why it helps to bring in an expert on that to tell us how we can create one of our own. Graphic and web designer and business consultant David Pyke shares some vital steps that you can take to make branding work for you. As David lays down the importance of fonts and typefaces on a brand’s impact to potential clients, he also points out why understanding the target audience and their conscious decision is a vital part of the design. Learn more about branding and creating a logo in this episode ad David gets down on the entire design structure, the importance of finding the right designer for the job, and the three must-have components of a strong logo.

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]]>Purpose-Driven Brands ROCK!!JbuZAqajmWed, 14 Aug 2019 10:00:00 GMT892https://gerryfosterbranding.com/purpose-driven-brands-rock/falseToo many products and services these days are so much alike that the only difference is in the kind of marketing that the company does. This is because they are forgetting their true reason for being. In this episode, Gerry Foster reminds you to ask yourself again what is it that’s going to motivate people to buy your brand and help form real loyal connections? As he shares examples of various brands that have used their uniqueness to propel to the top of the chain, he also emphasizes the importance of a vision and mission and how it can guide you in your branding.

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]]>8Are You Worth The Money You Charge?pUL4CwU8rnMon, 12 Aug 2019 10:00:00 GMT725https://gerryfosterbranding.com/are-you-worth-the-money-you-charge/falsePeople always prefer brands that matter and have value where they get what they are paying for. Gerry Foster tackles another formula for making your brand bigger. Don’t miss this episode and learn from a real-life example how to maximize your website and marketing materials effectively, as well as discover ways to show a unique and unrivaled value that will have you competing in the global marketplace.

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]]>7Brand Your Brilliance2GYitzpd1Fri, 09 Aug 2019 10:00:00 GMT942https://gerryfosterbranding.com/brand-your-brilliancefalseThere is only one you, and what you have makes you stand out from the rest of the world. In this episode, Gerry Foster continues his discussion about branding yourself, broadening his concept of branding your brilliance. When do you shine the brightest? He leads you to answer this question and reminds you of the inner power that you have that allows you to stand out and be remembered.

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]]>6Big Brand Yourself Or Your Services_CGk8M_Dt_Fri, 02 Aug 2019 10:00:00 GMT945https://gerryfosterbranding.com/big-brand-yourself-or-your-servicesfalseWhat can you say or do better than any other company offering services or individuals you may be competing against that will ultimately sell your brand and pool customers? Answering this question will require you to identify some things that truly are unique because you’re looking for that idea that people care about but that no one else has thought about. In this episode, learn how you can big brand yourself or your services with that big brand idea that’s significant, relevant, and meaningful.

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]]>5Pure Desireg09nPBUjEeWed, 31 Jul 2019 10:00:00 GMT987https://gerryfosterbranding.com/pure-desire/falseThere is nothing more important than your brand. The reason why so many brands that start off as small businesses are able to achieve incredible success is because they start off with making sure that their brands are built around what’s called a big brand idea that your market cares most about. It’s all about branding that pure desire – something they find significant, relevant, or has meaning. Go out of the way to make sure that the customer will see you offering something that is very unique and distinctive. Be on your way to much greater success as you learn how you can let people know that your brand can and will deliver.

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]]>4The Secrets To Branding Your Product with Tracy HazzardJqolFseKiMon, 29 Jul 2019 10:00:00 GMT2814https://gerryfosterbranding.com/the-secrets-to-branding-your-product-with-tracy-hazzardfalseThere are many layers to a brand. One of the important layers is making sure that the product is designed and packaged the right way so that you can stand out, get noticed, and attract the types of customers you’re looking for. In this episode, branding expert Tracy Hazzard shares the secret to creating and designing products. With over 25 years of innovation experience, Tracy has ghost designed 250-plus products and 37 patents that have brought $2 billion worth of retail sales to small and large design leading brands. Branding your product is all about getting the customer to see your product. Today, Tracy dives into the importance of market and brand focus, as well as understanding who you are at the core and who your target customer is.

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]]>What’s Your Brand?oCcHtj9bsFri, 26 Jul 2019 10:00:00 GMT867https://gerryfosterbranding.com/whats-your-brandfalseIn a market of similar brands and products, standing out can be quite challenging. In this episode, Gerry Foster shares some tips on how you can make a brand of your own, market your product, and stand out from a sea of lookalikes. Providing value makes you unique, and Gerry lays down some examples from products like Gatorade and Coppertone. Start thinking about what you stand for and how it can benefit your clients as you learn from this episode how.

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]]>3Go Brand, Or Be Bland!GuuajvXR6Wed, 24 Jul 2019 10:00:00 GMT1078https://gerryfosterbranding.com/go-brand-or-be-blandfalseMany small-time entrepreneurs out there often think that having a brand is only for the big dogs in the business. In this episode, host Gerry Foster tells you that is not the case. Business owners, big or small or those in-between, should think about having a brand. Otherwise, you will find yourself going bland. As Gerry takes us into the world of branding, he talks about how entrepreneurs need to think of enterprise and why they need to be willing to take a level of risk. Think big and become big. Start with your branding, and all else will follow.

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]]>2Welcome To The Big Brand Formula PodcastGeVgADkDSMon, 22 Jul 2019 10:00:00 GMT1355https://gerryfosterbranding.com/welcome-to-the-big-brand-formula-podcastfalseSuccess in business is not simply a function of how good you are or how great your product is or how terrific your services are. It’s more about your ability to effectively seize control over how people perceive you. This is the power of a big brand. Welcome to the Big Brand Formula podcast with Gerry Foster. Also known as the Branding Evangelist, Gerry believes that the road to wild success in any small business starts with replicating some of the big brand principles, methods, approaches, and strategies that are used by branding giants. Join Gerry as he gets into what it means to really big brand what you have.

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