Archived: Lean Out Your Business PodcastThe Lean Out Your Business Podcast is dedicated to helping you accelerate business growth, simplify in order to scale, and lean out and do less to achieve more. Join International Lean Business Consultant, Business Coach, and Serial Entrepreneur Crista Grasso to discover the proven systems and strategies that provide more value to your clients, more profits for your business, and give you back more time in your day.

]]>en-usfalseCrista GrassoLeanOutMethod.comCrista Grassoinfo@leanoutmethod.comepisodicCopyright 2023 Crista Grasso LLC | All Rights Reserved | LeanOutMethod.com21 | Being Prepared For The Entrepreneurial Rollercoaster With Jessica MaineH2_9WecwxTue, 25 May 2021 10:00:00 GMT1455 https://www.leanoutmethod.com/blog/21-being-prepared-for-the-entrepreneurial-rollercoaster-with-jessica-mainefalseThe entrepreneurial rollercoaster is not a ride everyone enjoys taking. A lot of times however, we are given little choice than to just ride along. It is something that Jessica Maine knows best, thanks to years of equipping other professionals with personal and business development through strategy, community leadership and education. Jessica is part of the Lean Out Method team as its Sales and Marketing Director and accountability coach. Sitting down with Crista Grasso, she sheds light into what it takes to grow a business and the importance of learning to help fuel the drive to success.

]]>2120 | How Creating A Planner Can Help You Scale Your Business6_4FFavK_lTue, 18 May 2021 10:00:00 GMT965 https://www.leanoutmethod.com/blog/20-how-creating-a-planner-can-help-you-scale-your-businessfalseModern businesses, especially online or service-based industries, don't always have physical products. While you could argue that these businesses don't really need a physical product, the opportunity to scale with something physical needs to be explored. Crista Grasso takes some time to talk about using physical products to help scale and grow your business. She discusses how she used her 90-Day Planner to reach potential customers and leverage her reach. What is more, Crista also shares several ideas on using physical products for your business.

]]>2019 | The Dark Side Of Success In Business With Jordan Eades 4rnAw9Xvl3Tue, 11 May 2021 10:00:00 GMT1891 https://www.leanoutmethod.com/blog/19-the-dark-side-of-success-in-business-with-jordan-eadesfalseOften times, business owners crave for success. They also know that sometimes, it takes more than just working hard to attain it. Jordan Eades joins Crista Grasso as she opens up about the dark side of success and its effect on her personal life. Jordan is the founder of Your Best Business Life and her passion is helping female business owners overcome the temptation to overwork and achieve work-life balance. She talks about her personal experience having to let go of an 8-figure business that was taking a toll on her health, family and life in general. Get inspired with Jordan’s story and know when success isn’t worth celebrating anymore. 

]]>1918 | Get Your Business Ready for a Successful Summer0UJFhjotbTue, 04 May 2021 10:00:00 GMT1007 https://www.leanoutmethod.com/blog/get-your-business-ready-for-a-successful-summerfalseMany people change up their schedules during summer. While some people slow down to take time off to go on vacation, others do the opposite and double down, taking the opportunity to ramp things up while the others are slowing down. One thing that's consistent across most businesses is that the schedule does shift, and things change a little bit in the summer. No matter what you decide to do, join Crista Grasso on today’s show to get your business ready for a summer shift!

]]>18 17 | Foundations of Any Successful Business with Viola WelangZPMq6HIZ-Tue, 27 Apr 2021 10:00:00 GMT1466 https://www.leanoutmethod.com/blog/foundations-of-any-successful-business-with-viola-welangfalseThere are three key foundations underneath the success of any business. These are financial stability, right systems, and strategic planning. Crista Grasso’s guest is Viola Welang, a small business strategist whose passion is to help her clients run and grow successful businesses without stress. In this episode, Crista and Viola discuss why these three key foundations are important. You’ll also discover how you can properly strategize your next move to make your business grow. Listen in to know more!

]]>1716 | How To Avoid Bright Shiny Objects to Remain Focused In Your BusinessmdeHKSVnKTue, 20 Apr 2021 10:00:00 GMT905https://www.leanoutmethod.com/blog/how-to-avoid-bright-shiny-objects-to-remain-focused-in-your-businessfalseBright, shiny object syndrome is at an all time high right now, and many of us are experiencing it on a weekly, if not daily basis. Bright, shiny objects are anything enticing that distracts you from the priorities that matter most in your business. Bright, shiny objects are captivating and can even be inspiring, but the end result is often no results and in some cases, customer confusion. In this episode, Crista Grasso explains how the solution to the bright, shiny object syndrome is to create an innovation hour. Tune in to discover more about innovation hour, how to utilize it, and why it's a must-have strategy to bring your business to the next level.

]]>1615 | Simple Strategies For Success On Instagram With Nicole DoumatokFwQJ_xd5Tue, 13 Apr 2021 10:00:00 GMT1659 https://www.leanoutmethod.com/blog/simple-strategies-for-success-on-instagram-with-nicole-doumatofalseDo you want to achieve success on Instagram, but you don't know how? If yes, then this episode is for you! Joining Crista Grasso in today’s episode is Nicole Doumato, an Instagram marketing coach dedicated to helping small businesses make it online. Nicole explains how you shouldn't focus on vanity metrics like the number of followers you have. If you can’t sell to your ten followers, how can you do so with 10,000? If you want success on Instagram, you need consistency and interaction. Don't be afraid to take the first step and engage with your audience! For more tips, tune in and learn how you can level up your Instagram presence. 

]]>1514 | How To Leverage A Side Sprint During Periods Of Business Growthd7DXr-Oj2Tue, 06 Apr 2021 10:00:00 GMT805 https://www.leanoutmethod.com/blog/14-how-to-leverage-a-side-sprint-during-periods-of-business-growthfalseMost people are familiar with the term 'side hustle', and this may be how you started your business. Side hustle is the term for taking on extra work to explore our passions or earn extra income while also working a full-time job, but what do you call it when you already have an established business and you are adding something on the side? Introducing the concept of the 'side sprint', a useful tool to help entrepreneurs grow and transform their business.  Join Crista Grasso as she breaks down the difference between a side hustle and a side sprint and how to leverage a side sprint during periods of business growth. 

]]>1413 | Dispelling Toxic Financial Relationships Through Money Therapy With Nicole Iacovoni7wJkFgx_kTue, 30 Mar 2021 10:00:00 GMT1969 https://www.leanoutmethod.com/blog/dispelling-toxic-financial-relationships-through-money-therapy-with-nicole-iacovonifalseAlthough one of the main objectives of a business is to earn money, having the feeling that your finances are not enough may result in toxic thoughts. To eliminate such an unhealthy attitude that may hinder growth, undergoing money therapy is a great idea. Offering such help is what Nicole Iacovoni has set out to do, rooted in her own experience of overcoming a problematic relationship with money. She shares with Crista Grasso how bad money management can snowball into your relationships, beliefs, and even mental health. Nicole also explains why women should avoid outsourcing any responsibilities related to finances and how one can properly utilize the immense power of money – at least for the greater good.

]]>1312 | The CHuCK Technique: How To Eliminate What Doesn't Help You Grow Your Businessn3RQbCtZnTue, 23 Mar 2021 10:00:00 GMT1057https://www.leanoutmethod.com/blog/the-chuck-technique-how-to-eliminate-of-what-doesn-t-help-you-grow-your-businessfalseBusiness growth is so much easier if you’re lean – when you’re not held back by things that weigh down the business more that they’re helping it. Just like your spring cleaning routine, there is a way that you can be systematic when it comes to identifying and eliminating these things that don’t serve you anymore. In this episode, Crista Grasso introduces her CHuCK technique, which stands for Cut, Hold, Change, Keep. Crista explains how spending time in this fairly simple process can help you keep your systems and processes aligned with your long-term and short-term goals. The CHuCK technique can help you build momentum and get a head start in your plans to grow and scale. Listen in to learn how you can use it effectively for your business.

]]>1211 | How To Market Your Genius And Unleash Your Full Potential With Nikki NashOekQi2fwuTue, 16 Mar 2021 10:00:00 GMT1406 https://www.leanoutmethod.com/blog/how-to-market-your-genius-and-unleash-your-full-potential-with-nikki-nashfalseSometimes, the easiest way toward success is working smarter, not harder. By learning how to market your genius and embrace your true strengths, you're on the right path to building a great brand. Crista Grasso is joined by motivational speaker, podcast host, and author Nikki Nash to discuss putting yourself in alignment with your goals and core values to resonate in the greatest way possible with your chosen audience. Nikki explains how conveying a clear message, highlighting your uniqueness, and shrugging off all kinds of marketing doubts are the ingredients to business success. Most importantly, she underlines the one factor every successful entrepreneur must never set aside: authenticity.

]]>1110 | Consistency Is Not Enough – You Also Need KaizenBWZQKDozYbTue, 09 Mar 2021 11:00:00 GMT1019https://www.leanoutmethod.com/blog/consistency-is-not-enough-you-also-need-kaizenfalseAll good business owners know the importance of consistency, but consistency that is not coupled with continuous iteration for the better is a recipe for stagnation. This emphasis on continuous improvement in the essence of Kaizen – a Japanese concept that is one of the four pillars of the Lean Out Method. In this episode, Crista Grasso explains why consistency on its own is the same as Einstein's definition of insanity: doing the same thing over and over again, and expecting different results. She argues that for businesses to stay relevant and achieve longevity, they need to be both consistent and driven towards constant improvement. Listen in to learn how the seemingly contrary concepts of consistency and Kaizen work together beautifully in a time-tested formula for sustainable success.

]]>109 | How To Leverage Podcasting For Business Growth With Michelle Glogovac8d8B_l8VcMon, 01 Mar 2021 11:00:00 GMT1615 https://www.leanoutmethod.com/blog/how-to-leverage-podcasting-for-business-growth-with-michelle-glogovacfalsePodcasting is a steadily growing industry that many experts, brands, and businesses are leveraging for growth. The question most business owners are asking now is, should you start your own podcast or pitch yourself for podcast interviews? In this episode, Crista Grasso interviews Michelle Glogovac, podcast matchmaker, publicist, and the host of My Simplified Life Podcast. Michelle shares her expert advice on how to leverage podcasting for business growth. She guides you through figuring out whether to start your own podcast or how you can pitch yourself as a guest to other podcasts. Lean out your business with the help of this conversation as Michelle further reveals some important do's and don'ts for podcasting, especially if you want results!

]]>98 | How To Be Insanely Productive - Lean StylenEIRB_2oeMon, 22 Feb 2021 11:00:00 GMT1047https://www.leanoutmethod.com/blog/how-to-be-insanely-productive-lean-stylefalseWe all have 24 hours in a day so why is it that some people seem to get so much done and others don't? It's how they use the time they have and structure their day that matters.  It starts with knowing the right things to be working on and then being as productive as possible. In this episode, Crista Grasso shares how you can be insanely productive – lean style - and get 5 to 10 hours back every week. She shares how she structures her days in a way that allows her to get things done faster, with higher quality, and far better results.  Tune into this episode to learn more! 

]]>87 | Non-Sleazy Sales: Reframing Selling For Entrepreneurs With Annie P. RugglesitIy2SFwYMon, 15 Feb 2021 11:00:00 GMT1701https://www.leanoutmethod.com/blog/non-sleazy-sales-reframing-selling-for-entrepreneurs-with-sales-aversion-with-annie-p-rugglesfalseWithout sales, you don't have a sustainably successful business, yet many entrepreneurs suffer from sales aversion and avoid or dread selling, which hurts the business’ profitability. But what if there was a way to do sales in a non-sleazy way that feels true to your ethics?  In this episode, Crista Grasso is joined by Annie P. Ruggles, Founder and Dean of the Non-Sleazy Sales Academy, where they dive into the truth about sales, and how to sell in a way that serves your customers and your business. 

]]>76 | Top 5 Things to Avoid Doing When Growing Your BusinessNAodzPxI5Mon, 08 Feb 2021 11:00:00 GMT862https://www.leanoutmethod.com/blog/top-5-things-to-avoid-doing-when-growing-your-businessfalseThere are so many things you can be doing to grow and scale your business, but are you wasting time on things you shouldn't be doing?  Things that are getting in your way, slowing you down, and that you need to say F-It to?  If you want to grow your business this year, you'll want to avoid these five things.  Tune in to find out what these are.

]]>65 | 5 Things That Should Be On Your To Do List to Scalec92B4512AMon, 01 Feb 2021 11:25:00 GMT983https://www.leanoutmethod.com/blog/5-things-that-should-be-on-your-to-do-list-to-scalefalseThe things that you’re going to do to scale your business to six figures are going to be different from the things you need to do to scale it to seven figures and even further. There are things, however, that are fairly universal and should be on your to-do list as a business leader. If you want to scale your business, you need to rethink your place within it and what things you should do that will give the most traction to your scaling efforts. In this episode, Crista Grasso enumerates the five most important things that every business leader should focus on plus a bonus tip for those who are leading teams. Listen in and learn how you can optimize your business for phenomenal growth. 

]]>54 | How To Simplify Your Planning For Better ResultsapbtRVYxAMon, 01 Feb 2021 11:20:00 GMT903https://www.leanoutmethod.com/blog/how-to-simplify-your-planning-for-better-resultsfalseMany entrepreneurs get caught up in crafting a beautiful, detailed plan that they will likely end up never taking action on. Strategic planning is extremely important in setting yourself up for success, but there is a lot of merit in simplifying that process. An ideal plan accounts for what can be anticipated, but also gives you the flexibility to pivot based on what you learn or in case some crazy stuff happens in the world or your life. Listen in as Crista Grasso discusses the common mistakes that entrepreneurs make around planning and suggests a system by which you can create a more flexible and efficient plan for your business.


In this episode, I discuss:

  • 0:46 Simplifying planning
  • 2:14 An intro to the 3 types of planners 
  • 2:55 Type 1 - The Winger
  • 4:20 Type 2 - The Psychic
  • 7:41 Type 3 - The Adapter
  • 9:40 How to put simple planning in practice
  • 12:02 What to do next
]]>43 | How to Set Yourself Up to Successfully Achieve Your Goalsl-lhUqOQzMon, 01 Feb 2021 11:15:00 GMT1503https://www.leanoutmethod.com/blog/how-to-set-yourself-up-to-successfully-achieve-your-goalsfalseWith a new year comes new goals and plans to take our business to the next level.  How can you achieve them? Crista Grasso shares the most important thing you can create in your business in this episode, so you are setting yourself up for success and achieving the results you want. She breaks down some of the mistakes people make that keep them from crushing their goals and lists three things you need to say ‘no’ to in order to make room for the things that are working. Follow Crista in this insightful episode for more. 


]]>32 | Make This Year One of Inspired Growth in Business92GPQmsFEMon, 01 Feb 2021 11:10:00 GMT842https://www.leanoutmethod.com/blog/inspired-growthfalseHow many times have you received marketing emails that looked bland and empty, as if simply copied and pasted? This kind of strategy does not show inspired growth, nor an inspired entrepreneur either. Crista Grasso discusses what it really takes to cause growth in your business, from getting out of the sea of sameness and making yourself stand out among the rest, letting your values show, and creating a deep connection with your target market. She also explains the right way to leverage a particular business model without blatantly copying it, and why attempting to do so may work in some ways but will never flourish.

]]>21 | Top 5 Success Patterns For Scaling Your Business In 2021FAU6gy6dY3Mon, 01 Feb 2021 11:05:00 GMT1163https://www.leanoutmethod.com/blog/top-5-success-patterns-for-scaling-your-business-in-2021falseThe current year is setting the stage for brand new heights when it comes to designing fresh business strategies. In this first part of a two-part series, Crista Grasso explains the art of leaning out your business to access more opportunities, causing bigger customer impact and more efficient processes. She goes deep into five scaling patterns that will spell out success for most entrepreneurs this year, focusing on why businesses must aim to be simple, relatable, and unique at all levels. 

]]>1Welcome To Lean Out Your Business Podcast WBwwQiHwTgWed, 27 Jan 2021 20:24:00 GMT89falseWelcome to Lean Out Your Business Podcast!

]]>