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The Bravery Effect w/ Jill Schulman (LST #154)

Mon, 11 May 2026 08:00:00 GMT

Learn Speak Teach Episode #154 with Jill Schulman.

Bravery isn’t being fearless. Bravery is taking a step forward in the presence of fear. When you do the hard thing scared, you build confidence, resilience, and a deeper sense of pride in who you are becoming.

Today, we are thrilled to have Jill Schulman on the show, a former United States Marine, positive psychology expert, speaker, and author of The Bravery Effect.

In this episode, Jill shares the science behind bravery, stress, confidence, failure, and resilience. She explains why action comes before confidence, why avoiding fear can shrink your life, and how doing hard things can actually make you happier.

The episode also explores brave communication, asking for help, building a brave tribe, and why leaders, parents, and teams should support people in meeting high standards instead of removing every challenge.

During this episode, you will learn about:

[00:00] Trailer + Intro

[01:25] Why Jill Intimidates Ben

[02:56] Becoming a Marine

[03:31] The Navy SEAL Confidence Course

[05:46] Bravery Is Not Fearlessness

[06:47] What Failure Really Teaches You

[09:03] After Action Reports

[10:26] Is Stress Actually Bad for You?

[14:45] Building Your Bravery Muscle

[18:41] Bravery and Happiness

[19:04] Experiential Avoidance

[21:26] Feeding the Brave Wolf

[22:34] You Have the Power to Change Your Life

[24:53] Manifesting Requires Action

[26:39] Attack the Hill

[28:44] Action Precedes Confidence

[30:18] Curating a Brave Tribe

[33:19] Today’s Soft World

[37:49] Redefining a Me Day

[40:06] Helping People Meet the Standard

[43:15] Brave Communication

[45:26] Nice vs. Kind

[46:26] The Bravery Effect

[48:20] Bravery Workouts

[49:37] Do Things Scared

Key Takeaways:

• Bravery is not being fearless. Bravery is taking a step forward in the presence of fear. ~Jill Schulman

• When you are scared and do it anyway, you become more confident. ~Jill Schulman

• Failures are stepping stones to success. ~Jill Schulman

• Your mindset on stress is predictive of how you respond to stress. ~Jill Schulman

• Anyone can build their bravery muscle. ~Jill Schulman

• Each time you avoid something you fear, you give the fear more power. ~Jill Schulman

• You have the power to change your life, but it will require bravery. ~Jill Schulman

• Action precedes confidence. ~Jill Schulman

• Bravery is contagious. ~Jill Schulman

• A me day means keeping promises to yourself. ~Jill Schulman

• Asking for help is a source of strength and it will make you stronger. ~Jill Schulman

• Nice guys may finish last, but kind guys finish first. ~Ben Albert

• Courageous is kind. ~Jill Schulman

Keep In Touch with Jill Schulman:

Website: https://www.jillschulman.com/

Book: The Bravery Effect: https://www.amazon.com/Bravery-Effect-Teaching-Conquering-Achieving/dp/B0F2BBPR35

Additional Resources:

Free Bravery Assessment: https://www.jillschulman.com/

Free Brave Action Guide: https://www.jillschulman.com/

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How to Create What You Can, Not What You Should w/ Vinnie Potestivo (LST #153)

Mon, 27 Apr 2026 08:00:00 GMT

Watch the full episode on Youtube: https://youtu.be/8QwCwGjDn-I

Learn Speak Teach Episode #153 with Vinnie Potestivo.

What does it really take to get discovered, build a personal brand, and create content that lasts? In this episode, Vinnie Potestivo shares why creators, entrepreneurs, and leaders need to stop waiting for perfect conditions and start making what they can with what they already have.

Today, we are thrilled to have Vinnie Potestivo on the show, an Emmy Award-winning media advisor, talent development and media strategist, and the host of I Have A Podcast. Vinnie is widely known for helping executives, founders, and creatives grow and monetize their personal brands, and for launching talent, shows, and media properties that have shaped modern pop culture.

As a network executive at MTV from 1998 to 2007, Vinnie helped discover talent and develop original programming behind shows and franchises including Punk’d, The Osbournes, TRL, 8th & Ocean, Wild ’N Out, and The Challenge. Through his work at VPE and beyond, he has continued helping clients develop, launch, distribute, and amplify original content across platforms, especially in podcasting.

In this episode, Vinnie shares stories from his early days editing with two VCRs, building his career at MTV, and learning what really makes content timeless. The conversation also explores podcast guesting, audience-building, creative resilience, and why documenting your life can often be more powerful than trying to manufacture perfect content.

During this episode, you will learn about:

[00:00] Trailer + Intro

[01:25] Creativity as a Survival Skill

[02:28] Editing with Two VCRs

[05:14] Create First, Edit Later

[06:18] Why Documenting Works

[10:17] What Makes Content Timeless

[13:46] The Osbournes and Building Hit Shows

[18:11] Punk’d, Jersey Shore, and Media Evolution

[26:37] How to Start Building a Brand

[30:40] Why Podcast Guesting Matters

[34:44] Using a Podcast to Declare Who You Are

[36:39] Finding Your Voice in Public

[41:18] Why Human Beats Perfect

[51:10] The Why Ladder

[53:28] Create What You Can, Not What You Should

[58:28] What Vinnie Gets to Do Next

[59:14] Launching Networks, Not Just Shows

Key Takeaways:

• Being a creative is a survival skill. ~Vinnie Potestivo

• The audience makes content timeless. The content doesn’t make it a great series. ~Vinnie Potestivo

• Any podcast that has me is my podcast. ~Vinnie Potestivo

• I use my podcast as a way to declare who I am. ~Vinnie Potestivo

• The hardest thing about being a guest is listening. It’s not speaking actually. ~Vinnie Potestivo

• I’ll niche down and refine the message, but I will never niche down and refine the person. ~Vinnie Potestivo

• Just don’t let there not being an audience prevent you from creating the thing that you’re capable of creating right now. ~Vinnie Potestivo

• Create what you can, not what you should. ~Vinnie Potestivo

• Different questions will get you different answers. ~Vinnie Potestivo

• It’s the person that might be stumbling, bumbling over the question that the listener trusts more than the sweet-talking guy with the gel in their hair. ~Ben Albert

Keep In Touch with Vinnie Potestivo:

Website: https://www.vpe.tv/

Podcast: https://www.ihaveapodcast.com/

LinkedIn: https://www.linkedin.com/in/vinniepotestivo

Email: vinnie@vpetalent.com

Podmatch: https://www.podmatch.com/member/vinniepotestivo

Additional Resources:

I Have A Podcast: https://www.ihaveapodcast.com/

Vinnie’s Creator Hub: https://vpe.tv/hub

Podcast Amplification Tool: https://vpe.tv/quuu

How To Stand Out: https://vpe.tv/fascinate

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How to Master Your Energy and Step Into Visible Leadership w/ Anniston Riekstins (LST #152)

Mon, 20 Apr 2026 08:00:00 GMT

Learn Speak Teach Episode #152 with Anniston Riekstins.

Mastering your energy is the bridge to greater peace, calm, presence, creativity, and success. As you become more intentional with your energy, you gain clarity, move with purpose, and attract opportunities and clients that truly align with who you are.

Today, we are thrilled to have Anniston Riekstins on the show, a transformational mentor for women, master numerologist, best-selling author of The Universe Is Hiring, and founder and host of The Anniston Riekstins Show.

In this episode, Anniston shares the warning signs that indicate you need to master your energy. Moreover, she highlights the benefits of regulating your energy and provides practical tips to get started.

The episode also explores the fascinating world of numerology and its role in understanding your life path.

During this episode, you will learn about:

[00:00] Trailer

[01:55] Mastering Your Energy

[07:54] Warning Signs

[10:00] Benefits

[19:27] Attracting Ideal Clients

[29:31] Numerology

[46:49] Learn more

Life Path Workshop: Your Prosperity Code - https://youtu.be/AEGXPuMLSpI

2026 Energetic Forecast: https://youtu.be/P63YC8Okiwg

Life Path Quiz: Uncover the Hidden Patterns Shaping Your Life - https://www.annistonriekstins.com/discover-whats-keeping-you-hidden-quiz

[49:00] Current Focus

[59:55] Connect with Anniston

• Website: https://www.annistonriekstins.com/

• Instagram: https://www.instagram.com/annistonblairriekstins/

• Podcast: https://www.annistonriekstins.com/podcasts/the-anniston-riekstins-show

Key Takeaways:

• Stress scatters our thoughts, reduces our efficiency, and causes us to waste time, making it harder to complete tasks quickly and effectively. ~Anniston Riekstins [03:46]

• You can never fully master your energy because it is constantly evolving. ~Anniston Riekstins [05:23]

• Mastering your energy is the bridge to greater peace, calm, presence, and success. ~Anniston Riekstins [10:02]

• Everything is a reflection. When you make internal shifts, you begin to see those changes reflected externally. ~Anniston Riekstins [29:03]

• Success rewards speed. ~Ben Albert [41:06]

• We cannot create change or solve problems with the same energy that created them. ~Anniston Riekstins [52:05]

• The most powerful person in the room is the one who is most regulated.” ~Anniston Riekstins [55:54]

Keep In Touch with Anniston Riekstins:

Website: https://www.annistonriekstins.com/

Facebook: https://web.facebook.com/anniston.blair.9#

Instagram: https://www.instagram.com/annistonblairriekstins/

LinkedIn: https://www.linkedin.com/in/anniston-blair-riekstins-a33766349/

Additional Resources:

Life Path Workshop: Your Prosperity Code - https://youtu.be/AEGXPuMLSpI

2026 Energetic Forecast: https://youtu.be/P63YC8Okiwg

Life Path Quiz: Uncover the Hidden Patterns Shaping Your Life - https://www.annistonriekstins.com/discover-whats-keeping-you-hidden-quiz

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The Presence-Centered Path for Business Leaders w/ Christian F Johnson (LST #151)

Mon, 13 Apr 2026 08:00:00 GMT

Learn Speak Teach Episode #151 with Christian F Johnson.

In a world full of distractions and pressure, staying aligned with purpose can feel impossible. However, embracing the Presence-Centered Path helps you regain clarity, sharpen your focus, and perform at your best every day.

In this episode, Ben Albert speaks with Christian F Johnson, a Presence-Centered Leadership Coach, Speaker, and Author who helps high-achieving leaders lead from divine alignment rather than performance. Through his signature framework, The Presence-Centered Path™, he guides leaders to destroy distractions, align with God, and fortify their focus to lead with peace, purpose, and power.

Christian shares the secrets behind his powerful MC performances and offers practical tips on mastering public speaking. He explains how leaders and speakers can show up authentically and connect deeply with their audience.

Christian also introduces the R.I.N.S.E. Method, a 5-step spiritual recalibration system that helps high-achieving leaders realign when stress and distractions take over. Additionally, he discusses how to live authentically and cultivate a net positive life that balances success with purpose.

Lastly, Christian shares his personal journey to finding God and offers practical guidance on choosing the right mentor or coach.

During this episode, you will learn about:

[00:00] Trailer

[01:58] Secrets of MCing

[07:19] Public Speaking

[09:16] R.I.N.S.E

[13:55] Being Your Authentic Self

[17:18] Connect with Christian

• Website: https://iamchristianfjohnson.com/

• LinkedIn: https://www.linkedin.com/in/iamchristianfjohnson/

[18:30] Net Positive Life

[28:00] Finding God

[37:37] Choosing a Coach

[44:14] Support Christian

• Website: https://iamchristianfjohnson.com/

• Book: https://www.amazon.com/When-Youre-Speaking-Still-Silent/dp/B0F6YQ8NSW

Key Takeaways:

• In public speaking, we must embody what we are speaking from. ~Christian F. Johnson [12:57]

• “You have to be you; everybody else is taken.” ~Christian F Johnson [15:07]

• You already have everything you need to succeed; we just sometimes need external things to remind us of what we already have. ~Christian F Johnson [16:29]

• “Spend time loving over hating.” ~Christian F Johnson [35:08]

• Healing is just applying love to the places that are hurting. ~Ben Albert [35:27]

• “You don’t need a new voice; you just need to return to your authentic voice.” ~Christian F Johnson [48:29]

• “What you feed will live, and what you starve will die.” ~Christian F Johnson [48:58]

People Mentioned and Other Resources:

1. When You’re Speaking, But Still Silent: https://amzn.to/4rfJ7kI

2. Kingdom Legacy House Church: https://klh.life

Keep In Touch with Christian F Johnson:

Website: https://iamchristianfjohnson.com/

LinkedIn: https://www.linkedin.com/in/iamchristianfjohnson/

Email: info@iamchristianfjohnson.com

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Memory Hacks For Entrepreneurs w/ Tansel Ali (LST #150)

Mon, 30 Mar 2026 08:00:00 GMT

Learn Speak Teach Episode #150 with Tansel Ali.

Being an entrepreneur demands focus, sharp thinking, and the ability to remember what matters most. However, our brains prioritize certain information and can become overloaded, causing us to forget important things.

So how can we train our memory to effortlessly recall even the smallest but most important details, like names and numbers? Find out in this episode featuring Tansel Ali, a four-time Australian Memory Champion, international bestselling author, and memory mentor.

In this episode, Tansel dives into how our brains really work and why we forget things. Moreover, he shares practical tips for improving memory, including the techniques he uses when training his clients.

Tansel explores whether memory champions are born or made, showing that anyone can train their brain to achieve remarkable focus and recall. You’ll also discover simple ways to boost your memory, including a quick 5-minute daily brain workout, and learn why consistency is king in memory training.

During this episode, you will learn about:

[00:00] Trailer

[03:03] Why We Forget

[05:38] Improve Your Memory

[15:22] Becoming a Memory Champion

[19:27] Brain Training

[21:47] Website: https://tanselali.com/

[24:36] 5-Minute Brain Workout

[38:50] Consistency is king

[41:30] Memory League

• Website: https://memoryleague.com/

[47:10] Connect with Tansel Ali

• Website: https://tanselali.com/

Key Takeaways:

• The reason why we forget is that our brain prioritizes certain information and sometimes becomes overloaded. ~Tansel Ali [03:03]

• You can train your brain to increase its encoding speed, allowing you to memorize and retain more information. ~Tansel Ali [13:42]

• Our brain cannot distinguish between what’s real and what isn’t. ~Tansel Ali [25:18]

• “If you do something consistently, you will naturally improve.” ~Tansel Ali [38:56]

People Mentioned and Other Resources:

1. Memory League: https://memoryleague.com/

Keep In Touch with Tansel Ali:

Website: https://tanselali.com/

LinkedIn: https://www.linkedin.com/in/tanselali/

Instagram: https://www.instagram.com/tansel.a.l.i/

YouTube: https://www.youtube.com/@TanselAliMemory

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The Intersection of Music and Creative Thinking w/ Dr. Indre Viskontas (LST #149)

Mon, 23 Mar 2026 01:22:57 GMT

Learn Speak Teach Episode #149 with Dr. Indre Viskontas.

We are all musical creatures, and musical elements exist in everything we participate in. Just as music shapes our experiences, it also influences creativity, guiding how we think, problem-solve, and bring ideas to life.

Joining us on the show is Dr. Indre Viskontas, a cognitive neuroscientist, creativity expert, Opera Singer, and science communicator. She’s also the host of Inquiring Minds podcast and author of How Music Can Make You Better.

In this episode, Dr. Indre Viskontas explores whether creating music is instinctive or something we learn. Moreover, she discusses the impact of AI and digital tools on music-making and the reasons why people are drawn to create music.

Dr. Indre Viskontas also discusses the importance of embracing the struggle, showing how it applies not just to music but to entrepreneurship and life in general. Listeners will also discover the common traits of creative people and the factors that influence creativity.

Finally, Dr. Indre Viskontas shares details about her LinkedIn Learning course, Building Creative Thinking from the Brain Up, which provides practical strategies to strengthen your own creative potential.

During this episode, you will learn about:

[00:00] Trailer

[06:35] Creating Music

[13:39] AI & Digital Tools

[18:35] Why Make Music

[29:51] Embrace the Struggle

[34:49] Creativity

[42:24] LinkedIn Learning Course: https://www.linkedin.com/learning/building-creative-thinking-from-the-brain-up

[47:12] Website: https://www.tsfnc.org/

[56:28] Connect with Dr. Indre Viskontas

• Website: https://www.indreviskontas.com/

• Podcast: https://inquiring.show/

Key Takeaways:

• Children born in resource-poor environments tend to have higher cortisol levels for the rest of their lives because they are conditioned to see life as stressful and to react constantly. ~Dr. Indre Viskontas [07:40]

• “Music is our first language.” ~Dr. Indre Viskontas [12:39]

• The difference between amateur creatives and executors is the ability to stay comfortable in the struggle. ~Dr. Indre Viskontas [29:51]

• Creative people are open to new experiences. ~Dr. Indre Viskontas [35:00]

• External motivators kill creativity. ~Dr. Indre Viskontas [40:03]

People Mentioned and Other Resources:

1. Peter Gabriel

2. LinkedIn Learning Course: https://www.linkedin.com/learning/building-creative-thinking-from-the-brain-up

3. How Music Can Make You Better: https://www.amazon.com/How-Music-Can-Make-Better/dp/1452171920

Keep In Touch with Dr. Indre Viskontas:

Website: https://www.indreviskontas.com/

Podcast: https://inquiring.show/

Facebook: https://web.facebook.com/DrIndreViskontas/

LinkedIn: https://www.linkedin.com/in/indre-viskontas/

Instagram: https://www.instagram.com/drindredirects

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How To Read Body Language For Business w/ Scott Rouse of The Behavior Panel (LST #148)

Mon, 09 Mar 2026 08:00:00 GMT

Learn Speak Teach Episode #148 with Scott Rouse.

Watch the full episode on Youtube: https://youtu.be/YdNN7JzeP3U

Understanding how to read body language can give you a powerful edge in business, especially when pitching ideas or negotiating deals. By reading nonverbal cues and conveying confidence through your own gestures, you can build trust, influence decisions, and communicate more effectively.

In this insightful episode, Ben Albert sits down with Scott Rouse, a behavior analyst, body language expert, and one of the four members of The Behavior Panel, a YouTube platform with over 1.1 million subscribers and more than 212 million views.

Scott discusses how body movements influence the tone and delivery of your voice and offers practical tips for public speaking. Moreover, he takes listeners behind the scenes of interrogation rooms, revealing the real tactics and techniques used.

The conversation goes further into intuition, exploring whether it’s innate or a skill you can develop. Scott also shares a simple tip on how to use eye contact to spot when someone is lying.

During this episode, you will learn about:

[00:00] Trailer

[05:09] Pitching

[12:30] Watch the full episode on Youtube: https://youtu.be/YdNN7JzeP3U

[12:40] Body Movement & Tone

[13:48] Public Speaking Secrets

[22:01] Interrogation room

[24:15] Interrogation Techniques

[36:15] Intuition

[42:34] Connect with Scott Rouse

• Behavior X: https://www.youtube.com/c/scottrouse

• The Behavior Panel: https://www.youtube.com/c/thebehaviorpanel

• Body Language Tactics Course: https://body-language-tactics.mykajabi.com/body-language-tactics-landing

[43:48] Integration tip

Key Takeaways:

• When you feel better, you sound better and stay more on point because your mind is focused. ~Scott Rouse [13:12]

• When speaking to a large audience, treat the entire group as if it were one person. This makes your talk feel conversational. ~Scott Rouse [13:56]

• People like people who are like them and who are genuine, not putting on an act. ~Scott Rouse [20:38]

• When someone is lying to you, they often maintain eye contact. Their brain wonders, ‘Do they believe me?’ If not, they add qualifiers to convince you. ~Scott Rouse [44:02]

People Mentioned and Other Resources:

1. 48 Hours: https://www.youtube.com/user/48hours

2. The Female Brain: https://bit.ly/49PeBsh

Keep In Touch with Scott Rouse:

Website: https://www.scottrouse.com/

Twitter: https://x.com/ScottRouse3

Instagram: https://www.instagram.com/scottrouse3/

Facebook: https://www.facebook.com/ScottRouse4

YouTube (Behavior X): https://www.youtube.com/c/scottrouse

YouTube (The Behavior Panel): https://www.youtube.com/c/thebehaviorpanel

Joy Through the Journey w/ Amberly Lago (LST #147)

Mon, 02 Mar 2026 09:00:00 GMT

Learn Speak Teach Episode #147 with Amberly Lago.

Even during life’s most challenging moments, you can find joy by focusing on the good in your life and appreciating what you’ve already overcome. Finding joy in these moments strengthens your spirit and gives you the resilience to move forward.

Today, we are joined by Amberly Lago, a Top Influential Speaker, Global Top 1% Podcast Host, and the author of multiple best-selling books, including Joy Through the Journey.

Amberly shares her inspiring journey and the insights behind her latest book, Joy Through the Journey. Moreover, she dives into the power of choosing positivity and practicing gratitude, showing how these simple yet powerful shifts can create more joy in everyday life.

In addition, Amberly provides practical strategies for finding happiness, even amidst life’s challenges, making the pursuit of joy accessible to everyone. She also highlights her upcoming Unstoppable Success Summit 2026 and offers tactical practices for living a joyful life.

During this episode, you will learn about:

[00:00] Trailer

[01:03] Joy Through the Journey

[07:16] LST #17: https://realbusinessconnections.com/podcast/amberly/

[09:02] Positivity & Gratitude

[17:17] Finding joy

[26:59] Unstoppable Success Summit 2026

[32:36] Website: https://amberlylago.com/

[40:53] Podcast: https://amberlylago.com/podcast/

[42:03] Joy tactics

Key Takeaways:

• “Pain demands to be heard.” ~Amberly Lago [03:13]

• “Joy is a choice, not a constant.” ~Amberly Lago [03:37]

• If you’re going through a hard time, focus on the good in your life, even when it feels difficult. ~Amberly Lago [05:32]

• Gratitude is a form of alchemy: it shifts your mindset, helping you focus on what you have instead of what you don’t have, and on what you can do instead of what you can’t do.” ~Amberly Lago [10:50]

• Pain and joy can coexist; it’s up to us to build on the joy. ~Amberly Lago [16:22]

• When you’re going through a tough struggle, the easiest and quickest way to shift your mindset is through gratitude. ~Amberly Lago [42:34]

People Mentioned and Other Resources:

1. Joy Through the Journey: https://amberlylago.com/book/

2. My Spiritual Toolkit app: https://play.google.com/store/apps/details?id=com.myspiritualtoolkit.mytoolkit&hl=en

Keep In Touch with Amberly Lago:

Website: https://amberlylago.com/

X: https://x.com/amberlylago

LinkedIn: https://www.linkedin.com/in/amberlylago/

Instagram: https://www.instagram.com/amberlylagomotivation/

YouTube: https://www.youtube.com/channel/UC1PfuUb5fgT90e29aDKB6nQ

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Seek Your Summit w/ Jenn Drummond (LST #146)

Mon, 23 Feb 2026 09:00:00 GMT

Learn Speak Teach Episode #146 with Jenn Drummond.

Everyone is on a climb, pursuing their own mountain, whether it is a personal goal, a career milestone, or a life challenge. The journey can be tough, but by finding joy in the incremental progress we make and treating ourselves with kindness along the way, we gain the strength to keep moving forward and achieve more than we ever imagined.

Jenn Drummond is a testament to this. She is a world record mountaineer, a performance mentor, and the first and only woman to climb the second-highest summit on every continent. She is also the host of the Seek Your Summit podcast and the founder of The Summit Series, a live weekly experience for high performers looking to climb higher in every area of life.

In this episode, Jenn shares her journey, including a near-death experience that became a turning point in her life and the behind-the-scenes of her mountain climbing adventures. She also opens up about why she returned to climbing after losing a teammate to an avalanche, and how finding joy in incremental progress has kept her moving forward.

You’ll also hear about Jenn’s favorite mountains, the vision behind The Summit Series, her upcoming climbs, and how she builds a team that supports her goals.

During this episode, you will learn about:

[00:00] Trailer

[01:32] Near-Death Experience

[05:06] Mountain Climbing

[16:08] Most Difficult Climb

[23:54] Back to Climbing

[28:24] Joy in Progress

[31:57] Favourite Mountain

[32:46] Connect with Jenn

• Website: https://jenndrummond.com/

• LinkedIn: https://www.linkedin.com/in/jenn-drummond/

[33:46] The Summit Series

• Website: https://jenndrummond.com/summit

[37:12] Upcoming Mountain Climb

[39:14] Building a team

[44:49] Closing remarks

Key Takeaways:

• “Accountability is love.” ~Jenn Drummond [09:01]

• “The bigger the goal, the more people you need on your side to help make it happen.” ~Jenn Drummond [15:41]

• Loving growth means appreciating every step of progress. ~Jenn Drummond [28:40]

• “Being kind to yourself makes you stronger.” ~Jenn Drummond [44:51]

Keep In Touch with Jenn Drummond:

Website: https://jenndrummond.com/

Podcast: https://jenndrummond.com/podcast

LinkedIn: https://www.linkedin.com/in/jenn-drummond/

TikTok: https://www.tiktok.com/@thejenndrummond

YouTube: https://www.youtube.com/@jenndrummond

Instagram: https://www.instagram.com/thejenndrummond

Facebook: https://www.facebook.com/jenndrummondutah

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Create Content That Makes People Care w/ Simona Costantini (LST #145)

Mon, 16 Feb 2026 09:00:00 GMT

Learn Speak Teach Episode #145 with Simona Costantini.

Making video content is not just about having the right equipment. Videos resonate most with your audience when they are crafted with strategy, authenticity, and a deep understanding of their needs.

In this episode, we learn from Simona Costantini, Founder and CEO of VOLT Productions, podcast producer and strategist, and host of As It Relates to Podcasting and Happiness Happens.

Simona shares insights into what it takes to be great on camera, how to ensure your videos & livestreams add value, and how to choose content topics that truly resonate with your audience. Additionally, she explains how to craft sound bites that make your message memorable and shareable.

Beyond content creation, Simona explores the meaning of happiness and the importance of choosing yourself and prioritizing your own well-being. Let’s tap into some of her wisdom.

During this episode, you will learn about:

[00:00] Trailer

[01:32] Being Great on Camera

[05:38] Valuable Content

[10:42] Content Topics

[12:47] Podcast: https://www.voltproductions.co/podcast

• YouTube: https://www.youtube.com/channel/UC-tlry97spKc8_lJ-7g3hew

[13:03] Sound bites

[22:02] Happiness

[31:36] Choosing yourself

[41:27] Integration assignment

[41:58] Connect with Simona

• Website: https://www.voltproductions.co/

• Instagram: https://www.instagram.com/volt.productions

• LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/

Key Takeaways:

• When creating videos, podcasts, and livestreams, answer every question as if you are speaking in sound bites. ~Simona Costantini [06:37]

• "Happiness happens when you are least expecting it." ~Simona Costantini [13:58]

• “Podcasting is the most intimate relationship you will ever have with your audience.” ~Simona Costantini [14:28]

• “Happiness is inner peace.” ~Simona Costantini [22:27]

• “Happiness is a choice. ~Simona Costantini [22:38]

Keep In Touch with Simona Costantini:

Website: https://www.voltproductions.co/

Website (Personal): https://www.simonacostantini.com/

Instagram: https://www.instagram.com/volt.productions

LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/

YouTube: https://www.youtube.com/channel/UC-tlry97spKc8_lJ-7g3hew

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https://realbusinessconnections.com/podcast/nickgray/

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How to Make New Friends and Stand Out Online w/ Nick Gray (LST #144)

Mon, 02 Feb 2026 09:00:00 GMT

Learn Speak Teach Episode #144 with Nick Gray.

Making new friends doesn’t have to be challenging. With the right approach, you can build meaningful personal relationships and grow valuable business connections with ease.

Joining us today is Nick Gray, an entrepreneur and the author of the best-selling book The 2-Hour Cocktail Party: How to Build Big Relationships with Small Gatherings.

In the episode, Nick shares practical tips on how to make new friends and expand your social circle. He also highlights trending tools that make connecting with others easier, whether for personal growth or business networking.

Nick also dives into his viral blind date that gained 27 million impressions, offering an inside look at what made it so successful. Moreover, he discusses how to create a Personal Friend Newsletter that provides real value and fosters genuine connections.

Finally, Nick discusses the importance of having a personal website and shares tips for creating one that stands out. He also provides guidance on how to tour a museum for the best possible experience.

During this episode, you will learn about:

[00:00] Trailer

[01:17] Nick’s First Time On The Show

[02:30] Making New Friends

[03:40] The 2-Hour Cocktail Party: https://bit.ly/3Ix0OYk

[06:05] Viral blind date

[07:40] Friend Newsletter

[20:33] Personal Website

[24:01] PersonalWebsites.net

[25:21] http://realbenalbert.com

[29:18] PersonalWebsite.org

[32:59] Museum Hack

[48:01] Connect with Nick

• Friend Newsletter: https://nickgray.net/signup-for-email-updates/

• The 2-Hour Cocktail Party: https://party.pro/book/

Key Takeaways:

• When sending a friendship newsletter, focus on adding value first, such as offering personal recommendations. ~Nick Gray [10:56]

• “Perfect is the enemy of good. ~Nick Gray [15:45]

• Including a picture of yourself in your friend newsletter is helpful because it creates a personal and human connection. ~Nick Gray [19:52]

• A personal website is one of the simplest ways to influence the first few results that appear on Google and ChatGPT. ~Nick Gray [20:56]

People Mentioned and Other Resources:

1. The 2-Hour Cocktail Party: https://bit.ly/3Ix0OYk

2. Partiful: https://partiful.com/

3. Luma: https://luma.com/

4. Carrd: https://carrd.co/

5. nownownow.com

Keep In Touch with Nick Gray:

Website: https://nickgray.net/

Twitter: https://twitter.com/nickgraynews

LinkedIn: https://www.linkedin.com/in/nickgraynews/

Instagram: https://www.instagram.com/nickgraynews/

Facebook: https://www.facebook.com/newfriend?fref=ts

YouTube: https://www.youtube.com/user/nickgray

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How AI Changes Your Customers w/ Mark Schaefer (LST #143)

Mon, 26 Jan 2026 09:00:00 GMT

Learn Speak Teach Episode #143 with Mark Schaefer.

AI is evolving every day, and it is getting incredibly close to producing human-like responses. As this happens, the big question becomes: will the most human companies still win?

In this episode, Ben is joined by Mark Schaefer, author, marketing thought leader, and a fourth time guest on the podcast. Mark also has a new book titled How AI Changes Your Customers. Together, they dive into the intersection of AI and humanity in business and unpack a critical question for our times: does the most human company still win even as artificial intelligence becomes more sophisticated?

Whether you want to stand out against the rising tide of AI or find new ways to blend technology with real human connection, this episode offers nuggets of wisdom to help your brand move to the next level. Grab a notebook and pen and tune in.

During this episode, you will learn about:

[00:00] Trailer

[01:31] Human first companies

[04:56] Tactical empathy

[05:45] Strategic awkwardness

[10:19] Creativity and art in businesses

[17:15] AI in a decade

[18:01] The Diaper Business blog

[20:00] Offsite versus onsite marketing

[23:08] AI as a decision marker vs overrides

[26:46] Creating override in decision making

[30:24] Transcendent content

[35:39] Brand culture

[39:05] AI relationships

[45:03] Get Mark’s book

[47:19] Creative ways to use AI

Key Takeaways:

• "In the future, the most human company might be a blend of real people and AI."~Mark Schaefer [02:51]

• "AI is not empathetic. It gives the illusion of empathy." ~Mark Schaefer [03:46]

• "Behind these AI interactions is a business plan."~Mark Schaefer [05:01]

• "The real human value comes down to vulnerability and shared experiences." ~Mark Schaefer [08:35]

• What's missing in the business voice today is this human connection, friendliness, accessibility, and vulnerability. ~Dr. Philip Kotler [12:01]

• "There's no such thing as a weakness.There's just an overdone strength." ~Mark Schaefer [40:16]

• You've got to bring the thunder every time. In everything that you do, double down on the quality. It's really the only way to win in this noisy world.~Mark Schaefer [51:52]

People Mentioned and Other Resources:

1. Marketing Rebellion

2. Belonging to the Brand

Keep In Touch with Mark Schaefer:

Website: https://businessesgrow.com/

LinkedIn: https://www.linkedin.com/in/markwschaefer/

YouTube: https://www.youtube.com/c/MarkSchaefer

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"It Can REGROW BODY PARTS?!" w/ Danielle Fette (LST #142)

Mon, 12 Jan 2026 09:00:00 GMT

Learn Speak Teach Episode #142 with Danielle Fette.

If you cut part of your finger and it fell to the floor, what do you think would be the best way to fix it? Have it sewn back? That’s the traditional approach medicine would take. Danielle Fette and her company have invented a technology that gives your body instructions to regrow the missing part of your finger. With this technology, sewing a body part back is no longer necessary.

In this episode, Danielle Fette joins Ben Albert to discuss the revolution Fettech is bringing to the healthcare industry. Danielle and her husband, Clay Fette, are the co-founders of the company.

Danielle tells Ben about surviving a plane fire in July 2025, becoming ‘the wound girl,’ and how she and her husband are transforming the healthcare industry through their companies, among other fascinating stories.

Tune in for an in-depth conversation.

During this episode, you will learn about:

[00:00] Trailer

[01:39] July 2025

[08:53] Reaction to trauma

[09:37] Victim mentality

[11:13] Dwelling versus moving on too fast

[12:43] Latest trend

[13:35] The power couple

[17:34] Divide and conquer

[24:00] Support Danielle Fette

Website: https://www.fettech.com/

[26:55] Changing lives

[29:22] Is Fettech hiring?

[34:06] How Danielle became the wound girl

[38:58] What’s next for Danielle?

[44:38] Connect with Danielle Fette

Instagram: https://www.instagram.com/danielle.fette/

Key Takeaways:

• I try not to forget when I go through hard times, because then it makes me appreciate the good times, but I don't let it define me. ~Danielle Fette [09:10]

• “If things were good all the time, I don't know how great we'd be at growing and evolving. There'd be no reason to.”~Danielle Fette [14:29]

• Scarring is a beautiful thing. It's basically saying, "Hey, cells, let's quickly put a patch there so there's no further injury or an infection that happens in the body.” ~Danielle Fette [20:27]

• We all want to feel good in life, but unless you get in tune with your health, notice when something feels off, and speak up for yourself, you're going to get screwed in healthcare. ~Maria Menounos [24:36]

• You have to work with people you're able to communicate with and you respect, whether you see eye to eye or not. ~Danielle Fette [32:17]

• “My motto is, we're all going to be patients one day. Treat people the way you want to be treated.” ~Danielle Fette [37:58]

Keep In Touch with Danielle Fette:

Website: https://www.fettech.com/

Instagram: https://www.instagram.com/danielle.fette/

LinkedIn: linkedin.com/in/danielle-fette

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Convert LinkedIn Activity into SALES w/ Richard Moore w/ Richard Moore (LST #141)

Mon, 22 Dec 2025 09:00:00 GMT

Learn Speak Teach Episode #141 with Richard Moore.

The majority of people join LinkedIn to find new clients, yet many struggle to convert their engagement into actual business. You may be getting likes, follows, and comments, but are you actually converting them into sales?

In this episode, Ben Albert speaks with Richard Moore, a conversion coach who specializes in helping coaches and consultants convert on LinkedIn through their content. He is also the founder of LinkedIn Client Accelerator and the Art of Sell.

Richard discusses why spam happens, how to minimize it, and the best ways to reach out to potential connections. He also dives into cold-selling strategies and shares how to comment on LinkedIn in ways that resonate with your audience.

As the conversation unfolds, he explains why copying successful LinkedIn personalities won’t get you the results you want and how to develop your own authentic presence that stands out.

Lastly, Richard gives an inside look at his Art of Sell Membership program and how it benefits members. He also shares practical sales conversation tips you can start using right away to engage and confidently convert prospects.

During this episode, you will learn about:

[00:00] Trailer

[01:00] LinkedIn Spam

[11:12] Cold Selling

[18:53] Commenting on LinkedIn

[33:00] Copying Won’t Work

[43:08] Art of Sell

[50:46] Join Art of Sell

• Website: https://www.therichardmoore.com/artofsell

• LinkedIn: https://www.linkedin.com/in/richardjamesmoore/

[52:27] Sales Conversation Tip

Key Takeaways:

• No one likes to be sold to, but they love shopping with their friends. ~Richard Moore [11:43]

• The main reason most people join LinkedIn is to acquire new clients. ~Richard Moore [22:42]

• LinkedIn deals originate from individual interactions, not from high-volume activity. ~Richard Moore [26:00]

• Having money does not make the customer the prize. You are the prize because your role is to solve their problem with your solution. ~Richard Moore [53:25]

• In sales, embodying your role as the expert is what closes deals. ~Richard Moore [53:36]

People Mentioned and Other Resources:

1. Justin Welsh

2. Alex Hormozi

3. Chris Van Vliet

Keep In Touch with Richard Moore:

Website: https://www.therichardmoore.com/

Art of Sell: https://www.therichardmoore.com/artofsell

LinkedIn Client Accelerator: https://www.therichardmoore.com/linkedin-client-accelerator

LinkedIn: https://www.linkedin.com/in/richardjamesmoore/

Instagram: https://www.instagram.com/the.richard.moore/

YouTube: https://www.youtube.com/@richardmoore8614/featured

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The Hidden Truth About Wealth, Sales Psychology, and Self-Sabotage w/ Jeff C. West (LST #140)

Mon, 08 Dec 2025 20:56:51 GMT

Learn Speak Teach Episode #140 with Jeff C West.

Many people hold misconceptions about money and wealth without realizing how these beliefs shape their decisions and limit their potential. Understanding and confronting these misconceptions is the first step toward true financial independence.

Today, we are joined by Jeff C. West, renowned speaker and international authority on sales & leadership, and acclaimed author of business parables including The Unexpected Tour Guide, Said the Lady with the Blue Hair, Streetwise to Saleswise, and his most recent book, The Hidden Heist: Stop Robbing Yourself of Lasting Wealth.

In the episode, Jeff shares the inspiration behind his latest book, The Hidden Heist, and gives listeners a glimpse of some of its powerful insights. He opens up about his writing journey, explaining how he got started, why he writes in parables, and where his ideas come from.

Jeff also shares key sales lessons and uncovers common misconceptions about money and wealth, showing how these beliefs subtly shape our decisions.

Finally, Jeff introduces his Fusion Point concept, a framework built on aligning emotion and logic to boost sales and client retention. In addition, he shares practical tips for effective business conversations.

During this episode, you will learn about:

[00:00] Trailer

[01:27] The Hidden Heist

[08:30] Sales Lessons

[11:57] Money Misconceptions

[16:13] Books: https://jeffcwest.com/books/

[19:45] Journey Into Writing

[27:13] Books in Progress

[33:43] FusionPoint

[45:43] Connect with Jeff

• Website: https://jeffcwest.com/

• Youtube: https://www.youtube.com/@JeffCWestAuthorSpeaker

• How Ordinary People Become Millionaires: https://bit.ly/48uMqOB

[47:27] Business Conversations

Key Takeaways:

• “Sales presentations make people talk, while sales conversations make people ask questions and listen.” ~Jeff C West [09:01]

• Before anyone can change their actions, they must first change their mindset. ~Jeff C West [11:24]

• “Every decision is a combination of logic and emotion. The decisions we make often depend on which emotion is in the lead.” ~Jeff C West [35:17]

People Mentioned and Other Resources:

1. Michael Connelly

2. The Hidden Heist: https://jeffcwest.com/thehiddenheist/

3. Streetwise to Saleswise: https://jeffcwest.com/saleswise/

4. The Unexpected Tour Guide: https://jeffcwest.com/tutgbook/

5. Said the Lady with the Blue Hair: https://jeffcwest.com/bluehairbook/

6. How I Raised Myself From Failure To Success In Selling: https://bit.ly/4ieJkS0

7. The Lincoln Lawyer: https://bit.ly/44bwn5Z

8. The Case for Christ: https://bit.ly/48i79E3

9. Endless Referrals: https://bit.ly/4p8ytvS

Keep In Touch with Jeff C West:

Website: https://jeffcwest.com/

LinkedIn: https://www.linkedin.com/in/jeffcwest/

Instagram: https://www.instagram.com/jeffcwest/

Facebook: https://www.facebook.com/jeff.west.330

YouTube: https://www.youtube.com/@JeffCWestAuthorSpeaker

Books: https://jeffcwest.com/books/

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Your Brand Amplified® by AI w/ Anika Jackson — USC Professor & Podcast Host (LST #139)

Mon, 01 Dec 2025 09:00:00 GMT

Learn Speak Teach Episode #139 with Anika Jackson.

Artificial Intelligence (AI) is influencing nearly every industry and transforming the way we live, work, and connect with the world. Nevertheless, it’s essential to understand that AI is designed to enhance and support human efforts, not replace them.

Joining us on the show is Anika Jackson, a professor at USC Annenberg specializing in digital media management and social media, where she pioneered an AI-first curriculum. She is also the founder and podcast host of Your Brand Amplified®.

Anika shares insights on the latest trends in teaching AI. She explains what artificial intelligence is here to do for us, where it’s headed, and how its relationship with humans is evolving. She also opens up about her bold decision to leave her full-time job to pursue podcasting.

Anika takes us through her podcasting journey, explaining why she started Your Brand Amplified®, the motivation behind it, and the strategies she’s using to grow and succeed in the podcasting world. For a fun twist, the episode wraps up with an AI-generated rap recap that creatively summarizes the key insights from the conversation.

During this episode, you will learn about:

[00:00] Trailer

[01:08] Trends in Teaching AI

[08:48] From Underdog to Empowering Growth-Minded Leaders:

YouTube: https://www.youtube.com/watch?v=JKvTFcaQaBU

[10:34] Understanding AI

[20:50] Quitting Full-Time Job

[25:48] Podcasting Journey

[41:00] Podcasting Goals

[43:11] From Underdog to Empowering Growth-Minded Leaders:

YouTube: https://www.youtube.com/watch?v=JKvTFcaQaBU

[43:34] Connect & Support Anika

Podcast: https://yourbrandamplified.com/

Website: https://www.yourbrandedpodcast.com/

LinkedIn: https://www.linkedin.com/in/anikajackson/

[45:15] AI Rap Recap

Key Takeaways:

• As humans, we know where we’re headed and the goals we want to accomplish. AI helps us get there. ~Anika Jackson [08:12]

• AI is a new species. ~Anika Jackson [10:35]

• AI is your partner. It’s here to support you, not take your place. ~Anika Jackson [15:50]

• The essence of being human lies in forming genuine connections. ~Anika Jackson [17:35]

• There are enough people in the world for everyone to have a business. ~Anika Jackson [23:18]

• If you follow your passion and what you’re highly skilled at, money will follow. ~Anika Jackson [25:40]

• AI helps, but it doesn’t lead. ~Anika Jackson [46:36]

People Mentioned and Other Resources:

1. Suno AI

2. Claude

Keep In Touch with Anika Jackson:

Podcast: https://yourbrandamplified.com/

Website: https://www.yourbrandedpodcast.com/

LinkedIn: https://www.linkedin.com/in/anikajackson/

Instagram: https://www.instagram.com/amplifywithanika/

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2. Digital Marketing Masters Podcast

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Will AI Take My Job? w/ Matthew Rouse (LST #138)

Mon, 24 Nov 2025 09:00:00 GMT

Learn Speak Teach Episode #138 with Matthew Rouse.

Lately, layoffs have become the order of the day. Companies are replacing people with AI to cut costs and increase efficiency. As a result, many people are afraid for their jobs. But the truth is ,AI isn’t the devil it’s been painted to be. It has its good, bad, and ugly sides. Matthew Rouse, author, digital marketing expert, and self-proclaimed “AI Chicken Wrangler,” joins Ben Albert on the podcast to tackle one of today’s hottest questions: Will AI take my job?

Matthew Rouse, author, digital marketing expert, and self-proclaimed “AI Chicken Wrangler,” joins Ben Albert on the podcast to tackle one of today’s hottest questions: Will AI take my job?

From the rise of fully automated, AI-generated podcasts to the impact of machine learning on everything from technical support to farm labor, Ben and Matthew dive deep into how artificial intelligence is reshaping the way we work, communicate, and even socialize.

They explore both the promise and pitfalls of AI, sharing personal stories and real-world examples of AI’s growing influence in editing, transcribing, and even job searching. Matt also reveals key insights from his new book, Will AI Take My Job 2? discussing not just which jobs are at risk, but also how we can partner with AI to stay ahead. This episode brings a candid look at the “good, the bad, and the ugly” future that technology might bring.

Grab your notebook and pen, you’ll want to take notes for this tech-driven future.

During this episode, you will learn about:

[00:00] Trailer

[01:09] Will AI take my job?

[04:21] AI-generated podcasts

[07:20] Bot conversations

[14:08] Jobs AI is guaranteed to take

[18:08] The ugly

[21:02] The bad

[24:35] The good

[25:55] AI in farming

[27:39] Grab Matthew’s book Will AI Take My Job 2?

Amazon: https://www.amazon.com/Will-AI-Take-Job-Organizations-ebook/dp/B0FNNKV5GL

Website: https://www.linkedin.com/in/mattmrouse/

[30:11] Training AI for the future

[32:23] The AI Chicken Wrangler

[34:41] Controversial AI takes

[37:46] Transparency in AI

[40:45] Household robots

[45:23] Connect with Matthew Rouse

LinkedIn: https://www.linkedin.com/in/mattmrouse/

Website: https://matthewrouse.com/

[46:41] Partnering with AI

Key Takeaways:

• “50% of people surveyed said they do not want to listen to AI-created podcasts.” ~Matthew Rouse [09:39]

• If the point with AI is to get information across, it's fine. But if the point is to have a human connection with people, then no. ~Matthew Rouse [06:49]

• “In my world, almost 100% of businesses are using AI.” ~Matthew Rouse [17:35]

• “If we think for one minute that there isn’t going to be automation or robots everywhere soon, then we’re fooling ourselves.” ~Matthew Rouse [22:20]

• The good side is that AI creates tons of new jobs and opportunities, ones people actually like better which increases prosperity for everyone. ~Matthew Rouse [24:36]

• “The best way to stay relevant is partnering with AI.” ~Matthew Rouse [34:44]

• “The amount of power and usage for the amount of output you get from AI drops by almost 90% a year.” ~Matthew Rouse [36:50]

People Mentioned and Other Resources:

1. Will AI take my Job 2?

Keep In Touch with Matthew Rouse:

Website: https://matthewrouse.com/

LinkedIn: https://www.linkedin.com/in/mattmrouse/

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What REALLY Happened to Scribe Media? w/ Eric Jorgenson (LST #137)

Mon, 17 Nov 2025 14:43:00 GMT

Learn Speak Teach Episode #137 with Eric Jorgenson.

Scribe Media, once a top name in the publishing world, fell from industry leader in 2021 to bankruptcy by May 2023. Its collapse left hundreds of employees and freelancers jobless, authors who had paid in full with nothing in return, and investors defrauded of millions.

In this episode, Eric Jorgenson shares how he stepped in as CEO of Scribe Media during its most turbulent chapter and the ongoing journey to rebuild the company’s reputation, trust, and future.

Eric breaks down Scribe’s carefully designed process that helps authors turn their ideas into published books. He also reveals the secret to selling a million copies and discusses the drawbacks of relying on AI for writing.

Beyond Scribe, Eric talks about his book The Almanack of Naval Ravikant, the evolution of audiobooks, and his venture fund, Rolling Fun. Tune in for amazing insights!

During this episode, you will learn about:

[00:00] Trailer

[00:49] The Lost episode

[05:19] Scribe Collapse & Recovery

[08:33] Becoming Scribe’s CEO

[16:51] Book writing process

[27:46] Selling a Million Copies

[29:44] AI Tools

[32:42] The Almanack of Naval Ravikant

[35:14] Audiobooks

[44:28] Venture fund

• Website: https://www.rolling.fun/

[51:28] Connect with Eric

• Website: https://www.ejorgenson.com/

• Podcast: https://www.ejorgenson.com/podcast

Key Takeaways:

• “Being particular with your customers is a massive advantage.” ~Eric Jorgenson [15:45]

• “Almost every writer has experienced writer’s block, but no human being has ever experienced talker’s block.” ~Eric Jorgenson [17:46]

• If you want to sell a million copies of a book, don’t try to sell a million copies in a category that has never sold a million. Instead, go to a category where a million copies are sold once every few years when there is a hit. ~Eric Jorgenson [27:46]

• “You aren't advertising to a standing army; you are advertising to a moving parade." ~David Ogilvy [28:02]

• AI writing tools deny writers the full experience of writing. ~Eric Jorgenson [30:34]

• There is wisdom in the things you hear over and over again. ~Eric Jorgenson [34:20]

• Most people are now audiobook consumers. ~Eric Jorgenson [36:22]

• The best thing a human being can do is help another human being know more. ~Eric Jorgenson [43:18]

• The acquisition of wisdom is a moral duty. ~Eric Jorgenson [43:22]

People Mentioned and Other Resources:

1. Tucker Max

2. Timothy Ferriss

3. David Ogilvy

4. Elon Musk

5. Peter Thiel

6. The Almanack of Naval Ravikant: https://bit.ly/4pEb85P

7. Scribe Collapse & Recovery: https://www.tuckermax.com/the-scribe-media-collapse-and-recovery/

Keep In Touch with Eric Jorgenson:

Website (Company): https://scribemedia.com/

Website (Personal): https://www.ejorgenson.com/

Podcast: https://www.ejorgenson.com/podcast

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You’re Losing Clients By NOT Using Video w/ Ryan Koral of Grow Your Video Business (LST #136)

Mon, 03 Nov 2025 09:00:00 GMT

Learn Speak Teach Episode #136 with Ryan Koral.

If your business isn’t leveraging video, you’re overlooking one of the biggest drivers of growth. Strategic video content has the power to captivate your audience, build trust, and drive real business results.

In this episode, Ben Albert sits down with Ryan Koral, a filmmaker turned entrepreneur, podcast host, and coach who empowers creatives and business leaders to build thriving businesses. Ryan is also the Founder of Tell Studios, a creative agency dedicated to helping brands share their unique story through video that engages, inspires, and converts.

Ryan shares his journey into filmmaking and highlights some of his most memorable projects, including a favorite that involved a kid organizing a massive underground party. He also reflects on how the COVID-19 pandemic impacted his business and why he chose to give it another chance after nearly walking away.

In addition, Ryan dives into balancing creativity with business strategy and provides actionable advice for small businesses and personal brands beginning their video journey.

P.S - You can listen to Ben on Ryan’s podcast, “Grow Your Video Business” here: https://www.studiosherpas.com/podcasts/grow-your-video-business-3/episodes/2149081538

During this episode, you will learn about:

[00:00] Trailer

[02:49] Journey into Filmmaking

[11:45] Favourite projects

[16:01] Tell Studios: https://www.tellstudios.com/

[17:57] COVID’s Impact on Tell Studios

[20:30] Giving business another chance

[25:09] Creativity & Business Strategy

[33:12] Getting started with video

[44:56] Connect with Ryan Koral

• Website: https://ryankoral.com/

• LinkedIn: https://www.linkedin.com/in/ryankoral/

[45:57] Ben Albert on Grow Your Video Business Podcast

• YouTube: https://www.youtube.com/watch?v=LFI6zWoXrZQ

[46:11] Integration assignment

Key Takeaways:

• Your passion is what makes you come alive. ~Ryan Koral [15:12]

• If you truly believe in how you help people, you owe it to your ideal clients to show up, because if you don’t, your competition will. ~Ryan Koral [33:22]

• “Your mission is more important than your mug.” ~Ryan Koral [34:10]

• You can’t improve your next video if you don’t shoot the first one. ~Ryan Koral [47:06]

People Mentioned and Other Resources:

1. MrBeast

Keep In Touch with Ryan Koral:

Website: https://ryankoral.com/

LinkedIn: https://www.linkedin.com/in/ryankoral/

Instagram: https://www.instagram.com/ryankoral/

YouTube/Podcast: https://www.youtube.com/@GrowYourVideoBusiness/videos

• Watch the video project he did with the kids: https://www.youtube.com/watch?v=7FxOyD7ZRVA&t=19s

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The 4 Types of Connection: DON’T Be Manipulative - Be Real w/ Megan Robinson (LST #135)

Mon, 27 Oct 2025 08:00:00 GMT

Learn Speak Teach Episode #135 with Megan Robinson.

In this special episode, Megan Robinson and Ben break down the 4 types of connection — Fun, Manipulative, Deep, and Power. You're getting a rare, behind-the-scenes brainstorm with two minds riffing in real time. We don’t just talk about connection, we build it live — sharing examples, missteps, and frameworks that shift how you see relationships, influence, and leadership.

Megan is the founder of E-Leader Experience, where she’s making leadership accessible to everyone, regardless of title or experience. We dig into why so many people get stuck in shallow or manipulative zones, and how to move into real connection — even when it’s uncomfortable.

If you’re tired of surface-level relationships and want to lead with authenticity, this one’s for you.

During this episode, you will learn about:

[00:00] Trailer

[02:17] E-Leader Experience

https://www.eleaderexperience.com/

[02:48] We are all leaders

[03:39] Building up leadership

[04:23] Building connections and relationships

[08:05] Real versus deep

[11:51] The fun zone

[14:29] Empty zone

[17:07] Manipulative connections in corporate

[20:45] Deep and manipulative zone

[23:39] Danger zone

[29:57] Utilizing influence

[33:44] Power zone

[35:10] Servant leadership

[36:09] Coaching-style leadership

[38:43] Qualities of a great leader

[41:50] E-Leader Experience

[43:41] Seeking leadership support

[48:00] What’s Megan working on?

Key Takeaways:

• "Real doesn't necessarily mean that it has to be deep." ~Megan Robinson [07:27]

• The good or bad of manipulation doesn't necessarily matter if the behavior is manipulative. ~Megan Robinson [10:15]

• If a leader can utilize coercive control, people do things that they never would have done on their own. ~Ben Albert [24:20]

• "If you feel that you’ve finished developing, it's most likely something to reflect on a little bit." ~Megan Robinson [45:26]

• Our mission is making leadership accessible for everyone, regardless of title, position, or experience. ~Megan Robinson [45:51]

• "Title doesn't make you a leader." ~Megan Robinson [46:01]

• "Leadership is influence." ~John Maxwell [46:18]

People Mentioned and Other Resources:

1. Article: The Connection Imperative

Keep In Touch with Megan Robinson:

Website: https://www.eleaderexperience.com/

LinkedIn: https://www.linkedin.com/in/tritcak/

Podcast: https://www.eleaderexperience.com/podcast

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Live In Alignment or Burn Out w/ Naida Allen (LST #134)

Mon, 20 Oct 2025 08:00:00 GMT

Learn Speak Teach Episode #134 with Naida Allen.

Many of us spend our lives chasing things that don’t truly bring joy or fulfillment. In this episode, Naida Allen challenges us to pause and reflect: What do we really want from life, and what will genuinely make us feel fulfilled? By living in alignment with what makes you happy, you open the door to deeper fulfillment, greater longevity, and a healthier way of living.

Naida shares her journey of discovering and embracing her uniqueness, showing how owning who you are can become a powerful foundation for success. Moreover, she explores the concept of living in alignment and explains how to recognize when your choices, actions, and goals are truly in sync with who you are.

Gratitude, resilience, and peer support are also key themes in the episode. Naida highlights how gratitude keeps you centered and free from the trap of comparison, which she calls the greatest enemy of every entrepreneur and dreamer. She also emphasizes the importance of resilience and having a supportive community to help you navigate the challenges and stay on course toward your goals.

During this episode, you will learn about:

[00:00] Trailer

[00:55] Love for Metal & Rock

[02:09] Embracing her uniqueness

[08:25] Living life in alignment

[16:18] The power of gratitude

[22:48] Resilience & peer support

[35:07] Current Focus

[37:05] Connect with Naida

• LinkedIn: https://www.linkedin.com/in/naida-allen/

• Instagram: https://www.instagram.com/thewriteway.uk/

Key Takeaways:

• “There is no right or wrong. You just have to figure out what’s right for you.” ~Naida Allen [07:22]

• The comparison game is one you can never win. It’s the greatest enemy of every entrepreneur, every idea you want to pursue, and every dream you want to achieve. ~Naida Allen [11:58]

• We compare ourselves to others because we’re not focused on where we are now. Instead, we’re always fixated on where we need to go. ~Naida Allen [14:38]

• “It takes a village to grow a business.” ~Naida Allen [24:10]

• “You are good enough now. You’re only getting better.” ~Ben Albert [40:01]

People Mentioned and Other Resources:

1. Leila Hormozi

2. Concrete Jungle by Bad Omens: https://www.youtube.com/watch?v=o3xHEJZs7as

Keep In Touch with Naida Allen:

Website: https://thewriteway.my.canva.site/

LinkedIn: https://www.linkedin.com/in/naida-allen/

Instagram: https://www.instagram.com/thewriteway.uk/

Book a discovery call: https://calendly.com/the-write-way/disco-call

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The Truth About Success: It Starts With Knowing Who You Are w/ Christene Marie (LST #133)

Mon, 06 Oct 2025 08:00:00 GMT

Learn Speak Teach Episode #133 with Christene Marie.

Many people live with regrets because they move through life unconsciously, operating on autopilot and relying on default patterns shaped in childhood. The more deeply we know ourselves, the clearer we become about what we truly want and the vision we hold for our lives and businesses.

Knowing ourselves empowers us to tell stories that genuinely resonate, fostering authentic connections rooted in trust rather than manipulation.

Joining us on the show is Christene Marie, a Brand Expert and Marketing Strategist, founder of The Knowing Agency, and host of The Knowing Podcast. Christene explores the power of truly knowing yourself and shares insights on how the energy around us can shape who we are and how we show up in the world.

She shares a simple and powerful three-question framework to help you uncover and understand your true self. She also explains how truly knowing yourself can improve your business, strengthen relationships, and create more meaningful success.

Finally, Christene introduces Vertical Alignment, a 20-minute guided ritual to help you connect with your Self, Soul, and Spirit before the day gets busy. Tune in for valuable insights.

During this episode, you will learn about:

[00:00] Trailer

[02:27] Who Am I?

[05:30] Why you should know yourself

[12:45] The energy around us

[15:09] 3-Question Framework

[19:24] Authenticity vs Vulnerability

[28:12] Breathwork Session

[33:32] Impact on business

[46:20] Vertical Alignment

• Website: https://verticalalignment.com/

[47:59] Partnering with AI

Key Takeaways:

• Understanding who you are allows you to curate your life with intention and to move each day in alignment, not just with an awareness of who you are, but also with who you want to be. ~Christene Marie [04:49]

• Real connection cannot exist without authenticity. ~Christene Marie [05:39]

• Scars are proof that we have done the work needed to heal. ~Christene Marie [08:20]

• We are the sum of the energy around us. ~Christene Marie [12:45]

• Between stimulus and response, there is a choice. ~Viktor Frankl [14:17]

• We have to understand our past to recognize how it shapes our present. ~Christene Marie [15:15]

• Understanding our past gives clarity to the present. ~Christene Marie [17:56]

• “We can’t be authentic without being present.” ~Christene Marie [20:12]

• We measure success by looking backwards rather than looking forward. ~Christene Marie [26:42]

• “The more work we do to know who we are, the clearer we become about what we want and what our vision is for our business.” ~Christene Marie [33:46]

• 95% of our purchase decisions take place in the subconscious, where our emotions reside. ~Christene Marie [34:37]

• The better we know ourselves, the more we can tell stories that genuinely resonate with our audience and build connections rooted in the authenticity of who we are, not manipulation. ~Christene Marie [34:42]

People Mentioned and Other Resources:

1. The Gap and The Gain: https://bit.ly/4gkz3Tn

2. The Body Keeps the Score: https://bit.ly/4pnKdL8

3. Vertical Alignment: https://verticalalignment.com/

Keep In Touch with Christene Marie:

Website: https://www.theknowingagency.com/

LinkedIn: https://www.linkedin.com/in/christenemarie/

Instagram: https://www.instagram.com/christenemarie_/

Facebook: https://www.facebook.com/christene.theknowingagency

• Vertical Alignment: https://verticalalignment.com/

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How He Got Rich Picking Up Dog Poop w/ Poop Scoop Millionaire: William Milliken (LST #132)

Mon, 29 Sep 2025 08:00:00 GMT

Learn Speak Teach Episode #132 with William Milliken.

Have you considered how narrowing your niche could give your business a competitive edge? The more targeted your niche, the higher your chances of success.

In today’s episode, we learn from William Milliken, the President & Co-Founder of Swoop Scoop®️, a dog waste removal company serving over 2,000 recurring clients. William shares the story behind his unique poop scoop business, revealing how a simple idea turned into a thriving enterprise.

He dives into the practical aspects of the business, including waste management, service pricing, and navigating market competition. Moreover, he explores the unexpected “dark side” of poop scooping and addresses frequently asked questions.

William also discusses the Poop Scoop Millionaire Community, revealing how he built a thriving network of like-minded entrepreneurs and the purpose behind connecting people in this unusual but profitable field. Additionally, he offers tips on how anyone can get started in this business.

During this episode, you will learn about:

[00:00] Trailer

[01:10] Starting Poop Scoop

[03:19] Waste Management

[04:02] Pricing

[07:35] Community

[09:52] Competition

[15:46] Horror Stories

[19:25] Starting the Business

[22:18] Website: https://scoopstart.com/

[23:48] Learn more

• YouTube: https://www.youtube.com/@Scoop-Start

[26:24] FAQs

Key Takeaways:

• “If you can explain what you do in one word, YouTube has no clue what you do.” ~Roger Wakefield [12:49]

• The poop scoop business has a relatively low barrier to entry. A practical way to secure your first clients is by reaching out to friends and family or leveraging free buy/sell/trade groups on Facebook. ~William Milliken [19:38]

• The more people you bring into your business community to provide value to your clients, the better off you’ll be. ~William Milliken [28:09]

• The more niche your business is, the greater your chances of success. ~William Milliken [28:35]

People Mentioned and Other Resources:

1. Roger Wakefield

Keep In Touch with William Milliken:

Website: https://scoopstart.com/

YouTube: https://www.youtube.com/@Scoop-Start

Facebook: https://www.facebook.com/ScoopSpokane

Instagram: https://www.instagram.com/_swoopscoop/

• Poop Scoop Millionaire Community: https://www.skool.com/poop-scoop-millionaire/about

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The AI Content Expert That Outsmarted The Facebook Algorithm w/ Austin Armstrong Of Syllaby.io (LST #131)

Mon, 22 Sep 2025 08:00:00 GMT

Learn Speak Teach Episode #131 with Austin Armstrong.

How many followers do you have on Facebook?

Would you like to grow your audience? If the answer is yes, this episode is for you.

Ben Albert interviews content creation powerhouse Austin Armstrong, founder of Syllaby and a social media juggernaut with millions of followers across platforms like Facebook, YouTube, and Instagram.

Austin shares his journey from MySpace marketer to modern-day AI entrepreneur, revealing how he built a massive online presence without burning out. He breaks down his secrets to prolific content production, from leveraging AI and delegation, to the viral tactics that keep his posts at the top of the feed.

Ben and Austin also dive deep into thriving and surviving in the fast-paced world of social media, touching on everything from Facebook growth hacks and the evolution of content creation, to the democratization of AI tools like Syllaby.

No matter where you are in your content creation journey, this episode is packed with practical advice, a behind-the-scenes look at viral strategies, and a refreshing, transparent discussion on balancing creativity, business, and well-being in the digital age.

During this episode, you will learn about:

[00:00] Trailer

[01:25] Social media and time management

[02:37] Season of growth

[03:26] Burnout for entrepreneurs

[09:26] Facebook strategy

[12:42] Facebook text threads

[15:58] Reposting top-performing posts

[21:34] Facebook’s backgrounds

[22:08] Check out Austin’s Facebook page

facebook.com/Owwstin

[22:49] MySpace versus Syllaby

[27:46] Syllaby’s content quality

[37:43] A sample of what Syllaby can do

[39:45] 4th July video

[42:55] Syllaby’s video feature

[48:41] Attend AI Marketing World, Oct 9–11 in Frisco, Texas

[50:06] AI Marketing World conference plan

[53:07] Signature talk

[54:41] Capitalizing on trolls

[57:46] Support Austin

Key Takeaways:

• One of the biggest lessons I learned in business is to not solely build the lead generation source around your personal brand. Because when you disappear, it doesn’t work anymore. ~ Austin Armstrong [06:37]

• “Quantity leads to quality.” ~ Austin Armstrong [17:57]

• “There’s always going to be a workaround that’s why marketers are the worst people on earth.” ~ Austin Armstrong [21:01]

• At my agency, I treated every social media platform for a service-based business owner as a search engine. People are searching for information. ~ Austin Armstrong [28:15]

• “I believe that anybody should be able to create content no matter where they’re at.” ~ Austin Armstrong [34:54]

• That’s why I love AI, it democratizes the ability to get that idea out of your head and into the world. ~ Austin Armstrong [35:46]

• “All information is repeated. People are just looking for the voice they resonate with.” ~ Austin Armstrong [36:59]

• “It doesn’t matter how content is made, the viewers will decide if your content is good or not.” ~ Austin Armstrong [44:34]

• If you’re able to deal with trolls (and not everyone can, I get it), you can manipulate them to get more engagement, which increases your chances of going viral. ~ Austin Armstrong [54:55]

People Mentioned and Other Resources:

1. Syllaby

2. Five Insane Bible Facts

3. The Entire History of 4th July

Keep In Touch with Austin Armstrong:

Website: https://austinarmstrong.ai/

X: https://x.com/SocialtyPro

LinkedIn: https://www.linkedin.com/in/austinarmstrong90/

YouTube: https://www.youtube.com/@ancienthistoryvideos/f

https://www.youtube.com/@socialtypro

LIVE Hypnosis On Air! SHOCKING Results w/ Adrianne Hart (LST #130)

Mon, 08 Sep 2025 08:00:00 GMT

Learn Speak Teach Episode #130 with Adrianne Hart.

Imagine stepping on stage as a keynote speaker, your introduction perfectly planned with drones and paper airplanes, yet anxiety still creeps in. That’s exactly where Ben Albert found himself. But after just a few minutes of guided hypnosis with wellness hypnotist Adrianne Hart, his brilliant unconscious mind unlocked, and the tension melted away.

In this mind-opening episode, Adrianne Hart joins Ben Albert to reveal the power of hypnosis. She shares her very first encounter with hypnosis and how it helped her sister overcome a fear of the dentist after a traumatic experience. Adrianne also talks about how hypnosis healed her back pain and why this powerful tool is essential for mental and physical well-being. To make it even more exciting, Adrianne performs a live content free hypnosis session on Ben during the show.

Adrianne is a wellness hypnotist and the host of the podcast Get Well with Me, which features practical insights and content free hypnosis sessions anyone can benefit from. This episode is packed with insights, real experiences, and practical suggestions to help you tap into the hidden power of your own mind.

During this episode, you will learn about:

[00:00] Trailer

[01:34] Benefits of hypnosis

[05:47] Keynote speaking

[08:57] Content free hypnosis

[13:09] Hypnosis versus meditation

[20:07] Adrianne hypnotizes Ben

[28:10] Signs that you may need hypnosis

[29:50] Connect with Adrianne Hart

Book a session: https://adriannehart.com/

[31:03] Hypnosis suggestions by Adrianne

[33:38] Hypnopompic and hypnagogic states

[38:23] Reframing

[40:21] Adrianne’s journey with hypnosis

[46:31] Evolution of Adrianne's practice

[50:37] Support Adrianne

Leave a comment or review on her podcast: https://open.spotify.com/show/0tdaftF9cNXsTYuH3h6LYr6LYr

[51:48] "Dissolving Sugar Cravings" guide

https://open.spotify.com/episode/1KPG43hqwBDgiPdyCygB6D

Key Takeaways:

• All hypnosis is consensual. It carries a sense of mystery because of its power but ultimately, it’s not hypnosis itself that’s powerful, it’s the power of your own mind. ~ Adrianne Hart [04:17]

• There is no universal hypnosis experience, meaning there’s no way to do it wrong. ~ Adrianne Hart [04:46]

• When the pain of staying the same is worse than the comfort of staying the same, that's the threshold. ~ Adrianne Hart [29:38]

• “We’re healing according to our youthful blueprint.” ~ Adrianne Hart [32:39]

• I learned early on that there are two ways to learn: the hard way, suffering through it yourself or the easy way of learning from someone else. ~ Adrianne Hart [39:25]

• “If the problem is in the mind, so is the solution.” ~ Adrianne Hart [48:28]

• In hypnosis, we say that the glue that holds trance together is rapport. ~ Adrianne Hart [49:07]

People Mentioned and Other Resources:

1. What is Relationship Marketing with Jessika Philips

Keep In Touch with Adrianne Hart:

Website: https://adriannehart.com/

Instagram: https://www.instagram.com/adrianneehart

Podcast: https://open.spotify.com/show/0tdaftF9cNXsTYuH3h6LYr

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3. Courage to be Disliked-Ichiro Kishimi and Fumitake Koga

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Why Ellen Was CANCELLED But Kanye Isn’t — The Truth About Likability w/ Erica Mallett From Theory Of One (LST #129)

Mon, 01 Sep 2025 08:00:00 GMT

Learn Speak Teach Episode #129 with Erica Mallett.

Between Kanye West and Ellen DeGeneres, who do you think is the most lovable celebrity? If you guessed Ellen, you’re wrong! If Ellen is truly as lovable as we think, why was it so easy to have her canceled- while Kanye, despite having done worse, seems uncancellable? That’s the power of contradictions.

Erica Mallett sits with Ben for an eye-opening episode on the psychology behind contradictions and how they shape brands and public perception. Erica explains why contradictions make brands and people more lovable and even shares her own “Cringe Mountain” experiences.

If you’re just starting out with your YouTube channel, Erica’s Theory of One channel should be on your subscription list. She has a genius way of presenting content that we can all learn from.

During this episode, you will learn about:

[00:00] Trailer

[01:12] Kanye West

[04:46] Kanye West vs. Ellen

[09:08] The Real Business Connections brand

[11:11] Becoming a category of one

[11:50] The PDF framework by Erica

[15:07] How to avoid going in the wrong direction with your brand

[17:58] Erica’s Cringe Mountain

[25:19] The view at the top of Cringe Mountain

[30:41] What makes a celebrity so darn likable

[36:26] Identifying your contradictions

[38:45] Erica’s contradiction

[41:48] Support Erica – Subscribe to the Theory of One YouTube channel: https://www.youtube.com/@theoryofone/

[43:26] How Erica structures her videos

[49:08] Levels and kinds of fame

Key Takeaways:

• Imperfections are the point of a brand. We're at a point in culture where it’s not only desired to have imperfections, but it’s necessary to have them built into your brand. ~Erica Mallett [07:04]

• “It’s important to be aware of your imperfections and then use them strategically in your brand.” ~ Erica Mallett [07:39]

• If you can be a mirror for people and make them feel less alone, then you can build a brand and smash it. ~ Erica Mallett [10:14]

• “The best way to attract your people is to have a set of beliefs.” ~ Erica Mallett [11:26]

• A niche is important, but you also have to think about your emotional niche because everyone you meet naturally falls into one. ~ Erica Mallett [15:37]

• “No one will ever look back from in front of you on Cringe Mountain and laugh at you for climbing behind them.” ~ Erica Mallett [26:07]

People Mentioned and Other Resources:

1. April Cluck

2. Struthless

4. The Infinite Game by Simon Sinek

5. The Brand Gap-Marty Neumeyer

Keep In Touch with Erica Mallett:

YouTube: https://www.youtube.com/@theoryofone/

Instagram: https://www.instagram.com/erica_mallett/

Website:https://www.ericamallett.com/

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The Crisis Expert Says STOP WAITING For Disaster! w/ Mike Swenson (LST #128)

Mon, 25 Aug 2025 08:00:00 GMT

Learn Speak Teach Episode #128 with Mike Swenson.

They say, “Hope for the best, but prepare for the worst.” But here’s reality: most businesses don’t. They operate without a crisis plan, and when trouble hits, they scramble to react instead of leading with confidence and communicating from one simple voice.

In this episode, Ben Albert sits down with veteran crisis communications strategist Mike Swenson, a man with over 30 years of experience helping fast-growing brands and iconic organizations weather their toughest storms. Mike shares powerful real-life stories that will change the way you think about preparedness as a business or organization.

For example, he recalls a 1990s case study involving Jack in the Box. The restaurant chain found itself in crisis due to one of its suppliers, but for the sake of its brand, the company had to take full accountability-illustrating the critical importance of owning the narrative during challenging times.

Mike Swenson and Sam Meers host The Kansas City Marketing Legends podcast. They interviewiew the people who built the marketing community in Kansas. Mike also runs Crisis Trak as his service outlet.

Listen to this episode and learn how to create a crisis plan that works when you need it most, from building your team and crafting crisis messages to communicating effectively during a crisis.

During this episode, you will learn about:

[00:00] Trailer

[01:11] Crisis plans for businesses

[02:14] Reactive vs. proactive in business

[04:37] Crisis examples

[08:00] Crisis track process

[17:06] Accountability in crisis messaging

[19:25] Jack in the Box case study

[22:42] How Mike got into crisis management

[28:24] Political crises

[31:08] Filtering the noise

[34:07] Mike’s most rewarding PR projects

[41:06] Mike’s entrepreneurship journey

[48:22] Steps to resisting crises

[50:52] Connect with Mike Swenson

Website: https://crisistrak.com/

LinkedIn: https://www.linkedin.com/in/mikeswenson1/

Key Takeaways:

• “A crisis doesn’t have to be your fault to impact your business.” ~ Mike Swenson [06:05]

• Filter out the noise so you can focus on what really matters. ~ Mike Swenson [29:00]

• You can’t run a business long-term without facing a crisis at some point. ~ Mike Swenson [48:44]

People Mentioned and Other Resources:

1. Jack in the Box

2. March of Dimes

Keep In Touch with Mike Swenson:

Website: https://crisistrak.com/

LinkedIn: https://www.linkedin.com/in/mikeswenson1/

Podcast: https://www.kcmarketinglegends.com/

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Make Marketing Suck Less w/ Dr. Michelle Mazur (LST #127)

Mon, 11 Aug 2025 08:00:00 GMT

Learn Speak Teach Episode #127 with Dr. Michelle Mazur.

Watch the full episode on Youtube: https://youtu.be/uQyHWUf_zSQ

Does marketing suck?

For many experts, yes, it does! In this conversation, Dr. Michelle Mazur joins Ben Albert to unpack why so many experts struggle with marketing. Often, their deep knowledge and skill are overshadowed by louder, less qualified voices who are simply better communicators.

Michelle explains that the core problem is not ability but communication. Experts tend to rely on their expertise to speak for itself, but in today’s noisy digital space, that’s rarely enough.

Instead of pumping out generic “how-to” content (which Michelle says devalues expertise and makes you replaceable), she urges experts to craft opinion-based or diagnostic messaging grounded in their Three Word Rebellion, a powerful concept to communicate unique value and spark curiosity.She also emphasizes identifying your ideal clients, not just choosing a niche. Once you know who you serve, you can speak directly to their needs and create a clear path for them to work with you.

Dr. Michelle Mazur is the founder and messaging strategist at Communications Rebel. Listen in to tap into her wisdom and expertise.

Timestamp:

[00:00] Introduction

[01:50] The Overlooked Experts

[08:19] Finding Your Specialty

[12:26] Who Are Your Ideal Clients

[14:47] Marketing vs. Messaging

[16:17] Understanding the Three Word Rebellion Message

[17:47] How to Create Your Marketing Rebellion Message

[21:14] Polls

[23:33] Making Marketing Suck Less

[27:42] Sustainable Marketing

[30:37] How-to Content

[34:07] Defining Your Offer

[35:54] How People Work with Michelle

[38:05] Michelle’s Podcasts

[39:26] The Evil Geniuses

[46:03] The Pursuit of More

[48:18] Manipulative Marketing

[52:22] Connect with Michelle

The Market Like an Expert Seven Day Course: https://drmichellemazur.lpages.co/mle/

Key Takeaways:

• Experts have a communication and marketing problem, because they are too good at what they do. ~ Dr. Michelle Mazur [02:39]

• “You can't really rely on referrals. You never know when they're going to come.” ~ Dr. Michelle Mazur [04:30]

• Experts have a lot of strengths that they bring to the table. ~ Dr. Michelle Mazur [05:37]

• “Experts shouldn't be niche. They should specialize in the type of person they serve.” ~ Dr. Michelle Mazur [07:21]

• “Give people a clear door to walk through and then once they're through, you can surprise and delight them with all the awesomeness that you have.” ~ Dr. Michelle Mazur [15:24]

• “We have to get our ideas out of our head and onto paper. So that we can look at them more objectively to create our own three word rebellion.” ~ Dr. Michelle Mazur [19:03]

• “How-to content, in my opinion, makes you replaceable because it doesn't have a viewpoint.” ~ Dr. Michelle Mazur [33:07]

People Mentioned and Other Resources:

1.Against the Rules with Michael Lewis: https://podcasts.apple.com/us/podcast/against-the-rules-with-michael-lewis/id1455379351

2.Moneyball: https://www.amazon.com/Moneyball-Art-Winning-Unfair-Game/dp/0393324818

3.Breakthrough Advertising by Eugene Schwartz: https://www.amazon.com/Breakthrough-Advertising-Eugene-M-Schwartz/dp/0887232981

4.Make Marketing Suck Less Podcast: https://drmichellemazur.com/blog

5.Duped: The Dark Side of Online Business: https://podcasts.apple.com/us/podcast/duped-the-dark-side-of-online-business/id1562877811\

Keep In Touch with Dr. Michelle Mazur:

Website: https://drmichellemazur.lpages.co/mle/

LinkedIn: https://www.linkedin.com/in/drmichellemazur/

Instagram: https://www.instagram.com/drmichellemazur/

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College Costs EXPOSED: Beat FAFSA, Save Thousands w/ Kelly O’Connor (LST #126)

Mon, 04 Aug 2025 08:00:00 GMT

Learn Speak Teach Episode #126 with Kelly O’Connor.

Is college money a scam?

In this episode, Ben Albert and Kelly O’Connor seek to elaborate the complexities of college pricing and financial aid. Kelly explains that college costs are not a scam but rather a business influenced by government policies and the FAFSA system, which inflates tuition through guaranteed loans.

They discuss strategies to reduce college expenses, emphasizing the importance of ignoring sticker prices, targeting schools where the student is above average, and appealing financial aid offers. Kelly shares real-life examples and highlights his College Money Academy, which helps families navigate the financial aid process.

Listen to learn more.

Timestamp:

[00:00] Introduction

[07:40] Financial Planning for College Parents

[09:16] Affordable college access explained

[14:37] Choosing colleges: target affordability

[18:13] Becoming a desirable student

[22:59] Student aid index explained

[27:01] Financial aid disparity highlighted

[29:14] University tuition and aid dilemma

[33:25] College admission strategy game

[39:12] College money academy success story

[43:28] College cost reduction strategies

[46:44] Education savings breakthrough

[48:29] Prioritize involvement over grades

Key Takeaways:

• Once we understand the internal workings, it becomes a different ballgame in terms of how we can leverage a school for more money, and when we do, the results are drastic. ~ Kelly O’Connor [06:59]

• "If you think just your grades and just your test scores are all you need, good luck." ~ Kelly O’Connor [21:09]

• Expected Family Contribution is confusing, but the Student Aid Index isn’t. ~ Kelly O’Connor [23:45]

• Take high school seriously. Do as well as you can. I mean, grades are important, but they aren’t the number one thing. It’s the quality of the kid. ~ Kelly O’Connor [48:30]

• "If they say, 'We want two letters of recommendation,' do not send one and do not send four. More is not better." ~ Kelly O’Connor [50:02]

People Mentioned and Other Resources:

1. My Financial Caffeine Webinar: https://wealth.financialcaffeine.com/webinar-register

Keep In Touch with Kelly O’Connor:

Website: https://collegemoneyacademy.com/

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Stop Being BORING: Beat AI, Kill Boring, Share Boldly w/ Mark Schaefer (LST #125)

Mon, 28 Jul 2025 08:00:00 GMT

Learn Speak Teach Episode #125 with Mark Schaefer.

Are you a marketer worried that AI might take your job? If so, this episode is for you. Mark Schaefer and Ben Albert have an in-depth discussion on what it means to be audacious in today's fast-changing marketing world.

Mark Schaefer is a globally recognized keynote speaker, educator, business consultant, and author. From his years of experience, Mark shares valuable advice on how to navigate disruptive marketing. He explains how marketers can stand out in a crowded digital space by embracing their creativity. The conversation also covers the fine line between sharing and oversharing, along with how marketers can stay authentic without losing professionalism.

Mark also provides tips on incorporating authenticity into your social media strategy and offers a powerful message encouraging marketers to embrace change and become audacious.

Timestamp:

[00:00] Introduction

[01:29] Liquid Death

[05:13] Winning in an AI marketing world

[06:47] How to become the signal above the noise

[10:04] Effects of disruptive marketing

[11:42] Standing out for small businesses

[14:51] How to get people’s attention

[18:41] QR codes in Mark’s book

[23:14] What makes a podcast audacious

[28:46] Keynote speaking

[28:59] Sharing versus oversharing

[33:13] Tactical strategic authenticity

[34:57] Mark's love of water

[37:15] Integrating strategic authenticity with social media

[41:19] Mark’s inspiration to write books

[46:08] A message to marketers

Key Takeaways:

• “Competent doesn't cut it. Boring doesn't cut it. That is ignorable, that is vulnerable, because AI can do that. We've got to do something that only humans can do.” ~ Mark Schaefer [04:34]

• “Fear and boredom have just been normalized as a way of working.” ~ Mark Schaefer [12:52]

• “Authenticity creates this expectation that, you know, if I'm not transparent, I should feel guilty about it.” ~ Mark Schaefer [31:24]

• “I think to build a personal brand and to build trust, you can share glimpses of your life that let people know what you're like, what you value, and what you stand for.” ~ Mark Schaefer [31:45]

• “The marketing world is boring. AI is probably making it more boring. That's your opportunity.” ~ Mark Schaefer [46:21]

People Mentioned and Other Resources:

1. Giant Spoon: https://giantspoon.com/

2. Marketing Rebellion: https://businessesgrow.com/rebellion/

3. Audacious: https://businessesgrow.com/audacious/

Keep In Touch with Mark Schaefer:

LinkedIn: https://www.linkedin.com/in/markwschaefer/

Website: https://businessesgrow.com/

Instagram: https://www.instagram.com/markwschaefer/

Why Your Vision Isn’t Big Enough (And How To Finally Find Your Purpose) w/ Serah D’Laine (LST #124)

Mon, 07 Jul 2025 08:00:00 GMT

Learn Speak Teach Episode #124 with Serah D’Laine.

Have you discovered your purpose? How big is your vision, and does it scare you? In this episode, Ben Albert sits down with the incredible Serah D'Laine, a former Hollywood actress turned transformational coach and branding expert, for an in-depth conversation on how to discover your purpose.

Serah takes us through her transformation journey from being a Hollywood star to becoming a CEO, Business coach, and branding guru. She shares her personal evolution, branding with authenticity, and uncovering your deeper calling. She offers valuable insights that can help us transform our own lives.

Listen and learn.

During this episode, you will learn about:

[01:24] Serah’s pivotal moment

[03:54] Serah’s mermaid experience

[08:03] How Serah started thinking bigger

[15:56] Personal branding and authenticity

[20:04] Honoring our deeper calling

[25:16] Discovery phase in personal branding

[26:29] Serah’s experience in Sedona

[29:50] How to connect with a power greater than yourself

[31:04] Finding your deeper purpose

[39:24] How to turn your purpose into something tangible

[42:54] How to get attention from people

[44:21] The possibility virus

[51:33] How to employ strategy

[57:01] Serah’s proven NLP tools

[59:18] Connect with Serah

LinkedIn: https://www.linkedin.com/in/serahdlaine/

Instagram: https://www.instagram.com/serahdlaine/

Website: https://www.serahdlaine.com/

[01:02:35] Closing thoughts with Serah D’Laine

Key Takeaways:

• You can be anything that you want in the world. If one thing doesn't happen the way you thought it would, you can reinvent yourself. ~ Serah D’Laine [07:07]

• I fully believe in and support people wanting to make a difference, and using their influence to positively impact the world. ~ Serah D’Laine [09:40]

• “Fame means absolutely nothing if you don't have something to say to inspire people by.” ~ Serah D’Laine [10:23]

• If we're not innovating who we are as people, especially as women, what are we doing? ~ Serah D’Laine [13:59]

• There’s this false narrative that creating a personal brand means you’re self-centered. That’s simply not true. ~ Serah D’Laine [17:43]

• “There is no end destination, only constant evolution of self.” ~ Brian Bogert [23:11]

• “If it's not working for where we're going, we need to be willing to change and mold.” ~ Serah D’Laine [39:01]

• “People don't respond to the solution. They respond to the problem they know they have.” ~ Serah D’Laine [55:29]

• All the smartest business leaders know that aside from strategy, it’s your inner game you need to master, because you’re often your own biggest obstacle. ~ Serah D’Laine [56:15]

People Mentioned and Other Resources:

1. Brian Bogert- https://brianbogert.com/

Keep In Touch with Serah D’Laine:

LinkedIn: https://www.linkedin.com/in/serahdlaine/

Instagram: https://www.instagram.com/serahdlaine/

Website: https://www.serahdlaine.com/

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Why “Cult-Like” Cultures Drive MASSIVE Business Growth (And How To Build One) (LST #123)

Mon, 30 Jun 2025 08:00:00 GMT

Learn Speak Teach Episode #123 with Cameron Herold.

When is the right time to hire a COO for your company?

Ben Albert sits down with the legendary Cameron Herold, a business growth guru known for his expertise in building high-performance company cultures and the founder of COO Alliance. Cameron unpacks what makes the world’s best workplaces tick, revealing how “cult-like” cultures, when built right, can drive team alignment, energy, and extraordinary results.

Cameron shares advice for businesses at every stage from solopreneurs just getting started to $50 million enterprises ready to scale. He also walks through practical hiring strategies, explains when to bring on that crucial second-in-command, and shares the morning routines that keep leaders at their peak.

Grab your notebook and pen, you’ll want to take notes.

During this episode, you will learn about:

[01:25] How to start a cult-like company culture

[02:59] Companies that Cameron has helped build culture in

[04:25] Understanding the four corners of the jigsaw puzzle

[04:57] The essence of core values

[11:30] The importance of having clear vision statements

[14:31] What it looks like when a company gets its vision wrong

[17:58] How to find the best employees

[19:11] The cost of a failed hire

[21:44] When is the right time to hire a COO?

[23:59] Cameron’s book, Second in Command

[25:37] When businesses decide to bring in a COO

[27:42] Hiring a COO for a $1 million company

[28:37] Hiring a COO for a $50 million company

[29:23] How to handle a $50 million company

[30:11] How to access Cameron’s mentorship

Leadership program: https://investinyourleaders.com/

YouTube: https://www.youtube.com/channel/UCVxhPgUCzGQQw0XuT9EeAFg

Podcast: https://cooalliance.com/podcasts/

[31:23] Cameron’s miracle morning

[34:20] Cameron’s nomadic lifestyle

Key Takeaways:

• The best companies to work for on the planet have a vivid vision of what their company looks like, acts like, and feels like in the future and everybody can see what they're building. ~ Cameron Herold [04:05]

• “My core purpose is to help entrepreneurs make their visions come true.” ~ Cameron Herold [06:55]

• A vivid vision is a four- or five-page description of what your company looks like, acts like, and feels like three years in the future. ~ Cameron Herold [11:56]

• “A lot of people will overpay to have average people.” ~ Cameron Herold [17:59]

• If a COO was coming into your company, you wouldn’t be delegating anything to them. They would be telling you what needs to happen. ~ Cameron Herold [22:54]

• The best employees are usually working somewhere, knocking the cover off the ball, working for a great company. Your job is to entice them into your company culture. ~ Cameron Herold [24:20]

• The first key hire for every entrepreneur is to get an executive assistant or a fractional EA to take a bunch of the admin work off your plate freeing you up to do the stuff you’re really good at and love doing. ~ Cameron Herold [25:51]

• “Whatever is in your vivid vision that you don’t have the time, energy, or skills to execute, hire someone who does, and you win.” ~ Cameron Herold [28:57]

• “There’s not a single problem that exists inside your company that writing a check can’t solve.” ~ Cameron Herold [29:32]

People Mentioned and Other Resources:

1. Miracle Morning for Entrepreneurs: https://www.amazon.com/Miracle-Morning-Entrepreneurs-Elevate-BUSINESS/dp/1942589123

2. Double Double: https://www.amazon.com/Double-Your-Revenue-Profit-Years/dp/1608320995

3. A Little Bit Culty Podcast: https://alittlebitculty.com/

Keep In Touch with Cameron Herold:

Podcast: https://www.youtube.com/@secondincommandpodcast

YouTube: https://cameronherold.com/watch-cameron/

COO Alliance Website: https://cooalliance.com/

Personal Website: https://cameronherold.com/

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Why Your Podcast Pitches Keep Getting IGNORED (And How To FIX Them Fast) (LST #122)

Mon, 23 Jun 2025 08:00:00 GMT

Learn Speak Teach Episode #122 with Gloria Chou.

Have your eyes been on a podcast you'd love to be featured on, but you're not sure how to make it happen?

In this episode, PR expert Gloria Chou shares exactly how to stop sending fluffy pitches and start crafting ones that get a YES.

Gloria introduces her CPR pitching framework, a method built on real world experience and thousands of conversations, aiming to help founders and small business owners craft pitches that resonate. From the importance of specificity and relevance, to why founders should sign off on their own pitches, this conversation is packed with actionable insights and some hard truths for anyone looking to get featured on podcasts or in the media.

Let’s tap into some of Gloria’s wisdom.

During this episode, you will learn about:

[02:07] Common pitch template

[03:29] Ingredients for a good pitch

[05:28] Email etiquette for pitching

[06:42] How to send relevant pitches

[07:07] Understanding Gloria’s CPR method

[11:27] How to determine your area of genius

[14:01] Dissecting a pitch

[16:44] Send a screenshot

[20:59] Gloria’s podcast

[22:48] Connect with Gloria and learn how to land a feature

Website: https://www.gloriachoupr.com/

Signup for Gloria’s Masterclass: https://learn.gloriachoupr.com/masterclassbygloria

Instagram: https://www.instagram.com/gloriachoupr

LinkedIn: https://www.linkedin.com/company/gloria-chou-pr/

[23:49] How to do better when starting out in PR

[24:58] How to choose a podcast to feature on

[26:45] Grab free resources from Gloria

Signup for Gloria’s Masterclass: https://learn.gloriachoupr.com/masterclassbygloria

Message “Ben” on Instagram: https://www.instagram.com/gloriachoupr

Key Takeaways:

• “We're the gatekeepers of our audience's ears, so we need to know that it's about them and not about us.” ~Gloria Chou [07:11]

• If you're thinking of hiring a company to do pitching for you, chances are they're not going to do as good of a job as you can do for yourself. ~ Gloria Chou [16:28]

• “There’s no time like the present.” ~ Gloria Chou [24:18]

• “The riches are in the niches.” ~ Gloria Chou [25:14]

“I think we need to be comfortable with NO because otherwise, we're not going to get to YES.” ~ Gloria [24:59]

Keep In Touch with Gloria Chou:

Website: https://www.gloriachoupr.com/

Signup for Gloria’s Masterclass: https://learn.gloriachoupr.com/masterclassbygloria

Instagram: https://www.instagram.com/gloriachoupr

LinkedIn: https://www.linkedin.com/company/gloria-chou-pr/

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How to Launch a Thriving Community w/ Devin Ray Butler (LST #121)

Mon, 09 Jun 2025 08:00:00 GMT

Learn Speak Teach Episode #121 with Devin Ray Butler

Devin Ray Butler is the CEO and Founder of Arizona Entrepreneurs. In this episode, he sits down with Ben Albert to share his insights on community building.

Originally from Michigan, Devin moved to Arizona with no network. Within just a few years, he launched the state’s fastest-growing entrepreneurial community. Today, that community has expanded beyond Arizona into other states.

In this episode, Devin shares his journey in growing Arizona Entrepreneurs into what it is today. He also offers practical tips for beginners and seasoned community builders alike.

Timestamp:

[01:22] How Devin Butler took over Arizona

[04:27] What makes Arizona attractive?

[05:50] The start of Arizona Entrepreneurs

[12:18] Evolution of Arizona Entrepreneurs

[18:52] How to create a community

[20:27] Community launch

[24:13] Revolutionizing GrowGetters ONLY

[28:12] Basics of community building

[31:56] The concept of pre-selling

[33:59] Hosting events

[37:23] Integration assignment:

1.Attend in-person events and immerse yourself in a community

2.Identify your niche and the people you want to serve

3.Start an online school, fill it with your ideal clients, and define what content will be free versus paid.

[41:37] Grab a free ticket

[42:29] Connect with Devin Ray Butler

Website: https://arizonaentrepreneurs.com/

Instagram: https://www.instagram.com/devinraybutler/

Community Launch: https://www.instagram.com/communitylaunch/

Arizona Entrepreneurs: https://www.instagram.com/arizonaentrepreneurs/

Key Takeaways:

• People want accountability and support. They want to have access to the creator and the person they’re learning from, live on calls.~ Devin Butler [19:05]

• “I believe the best way to scale any kind of info product offer is by giving away a portion of it for free."~ Devin Butler [22:34]

• Look at what’s working, what people are making money from online, and figure out how you can do it better by adding your unique twist.~ Devin Butler [29:26]

• Sometimes, especially in the info space, creating something that’s never been done before can be great, but it can also be risky because the market might not want it.~ Devin Butler [29:42]

• When it comes to launching a product or service, I’m a big advocate of just putting it out there and seeing what kind of feedback you get, rather than spending 35 hours developing a course no one has validated yet.~ Devin Butler [31:09]

• "If you presell something, it lights a fire under you, you figure it out and build the thing."~

Devin Butler [32:04]

Keep In Touch with Devin Ray Butler:

Website: https://arizonaentrepreneurs.com/

Instagram: https://www.instagram.com/devinraybutler/

Community Launch: https://www.instagram.com/communitylaunch/

Arizona Entrepreneurs: https://www.instagram.com/arizonaentrepreneurs/

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What Is A Chief Consciousness Officer? w/ Charley Johnson (LST #120)

Wed, 28 May 2025 02:16:57 GMT

Learn Speak Teach Episode #120 with Charley Johnson.

To be a Chief Consciousness Officer, you need to remain neutral in all situations. But how possible is it to truly stay neutral?

Charley Johnson, the world’s first Chief Consciousness Officer, joins Ben Albert to spill the beans. In this in-depth conversation, they unpack what consciousness really is, how it's understood by different people, its role in organizations, how awareness of consciousness can transform your life, and the unique responsibilities of a Chief Consciousness Officer.

Listen and learn.

During this episode, you will learn about:

[01:16] Defining the Chief Consciousness Officer

[03:13] Consciousness in organizations

[05:22] Can consciousness change?

[09:05] Charley’s book: Truth Has No Sides

[10:36] The power of unlearning

[13:31] Making the world better

[21:29] The role of a consciousness officer in an organization

[26:53] AI and consciousness

[31:48] Benefits of consciousness

[34:28] Is consciousness utopia?

[37:03] A good judge

[41:36] COO versus CCO

[46:20] Falling of Ben’s sign

[47:48] Connect with Charley Johnson

[48:38] Charley’s next move

Key Takeaways:

• "Business was taken over by technology. Humanity is now going to be taken over by consciousness." ~ Charley Johnson [01:43]

• "Consciousness has been within business already. We just haven't been paying attention to it. Now, we're becoming aware of it." ~ Charley Johnson [02:01]

• "The same mind that creates a problem can't solve it. We must go to the source." ~ Charley Johnson [02:33]

• We as humans don't understand how much we negate and cut people off and don't open ourselves up because of the division we've created. ~ Charley Johnson [24:34]

• "Knowledge is structured in consciousness." ~ Charley Johnson [27:30]

• "The benefit of consciousness is wiping the grease away from the windshield of humanity." ~ Charley Johnson [32:32]

• "We as humans are full of bias and conditioning." ~ Charley Johnson [38:24]

• "We all have our own ability to blow as much wind into our sail as we humanly possibly can." ~ Charley Johnson [44:32]

Keep In Touch with Charley Johnson:

LinkedIn: https://www.linkedin.com/in/charley-johnson-7202ba205/

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: https://podcasts.apple.com/us/podcast/rawish-with-kate-eckman/id1766505668

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Investing in Yourself w/ Kate Eckman of Rawish (LST #119)

Mon, 19 May 2025 01:40:30 GMT

Learn Speak Teach Episode #119 with Kate Eckman.

True fulfillment doesn’t come from external achievements or validation but from the alignment of mind, body, and spirit. A fulfilling life begins with self-awareness. By investing in our well-being and addressing challenges like trauma, we unlock the potential for greater success and a more profound sense of purpose that guides every aspect of our lives.

This episode features Kate Eckman, creator and host of the Rawish with Kate Eckman podcast and author of The Full Spirit Workout. Kate discusses the concept of self-crisis, explaining what happens when we silence our struggles and avoid confronting them. She also provides practical insights on how to navigate and heal from trauma, both personally and when supporting others.

As the episode unfolds, Kate explores the power of owning our decisions, free from outside pressures. She also emphasizes how investing in personal growth and well-being can lead to greater success and fulfillment in life and business.

Finally, Kate reflects on some of the most meaningful conversations she’s had with renowned figures, offering a glimpse into the wisdom that has shaped her own journey.

During this episode, you will learn about:

[01:34] What people don’t talk about

[06:40] Self-crisis

[14:24] Trauma

[29:57] Owning your decisions

[36:15] Investing in yourself

[41:36] Most meaningful conversations

[44:37] Connect with Kate Eckman

• Podcast: https://www.kateeckman.tv/podcast

Key Takeaways:

• If we have trouble connecting emotionally with someone, it’s because we haven’t emotionally connected with ourselves. ~Kate Eckman [17:57]

• “All of humanity’s problems stem from man’s inability to sit quietly in a room alone.” ~Blaise Pascal [20:30]

• No one in the audience is ever going to have more fun than you are having on stage. ~Kate Eckman [22:30]

• “No one is ever going to love your business more than you do.” ~Kate Eckman [22:38]

• “You can’t collect unless you invest.” ~Kate Eckman [36:15]

• We store all our trauma in our bodies. ~Kate Eckman [38:16]

• “If you can change yourself, you can change the world.” ~Kate Eckman [49:56]

People Mentioned and Other Resources:

1. Kendrick Lamar

2. Barack Obama

3. Oprah Winfrey

Keep In Touch with Kate Eckman:

Website: https://www.kateeckman.tv/

Twitter: https://twitter.com/kateeckman

LinkedIn: https://www.linkedin.com/in/kateeckman/

Pinterest: https://www.pinterest.com/kateeckman/\

YouTube: https://www.youtube.com/@KateEckmanTV

Instagram: https://www.instagram.com/kateeckman/

Podcast: https://www.kateeckman.tv/podcast

: https://podcasts.apple.com/us/podcast/rawish-with-kate-eckman/id1766505668

• Check out The Full Spirit Workout by Kate Eckman: https://bit.ly/3S2boMq

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The Secret Behind Every Successful Book w/ John David Mann (LST #118)

Mon, 12 May 2025 12:39:31 GMT

Learn Speak Teach Episode #118 with John David Mann.

Many authors have difficulty finding the key factor that will make their work stand out. As a result, they often end up with books that fail to make the desired impact on readers. So, what’s the secret behind every successful book?

Today, John David Mann sheds light on the key factors that contribute to a book’s success. John is an award-winning author and writing coach, best known for co-authoring the New York Times bestseller The Go-Giver. With over 40 books to his name, he has established himself as a powerful voice in the writing community.

In the episode, John discusses the elements that made The Go-Giver irresistible to readers. Additionally, he introduces his online course Book Concepts That Sell, designed to provide writers with practical advice and insightful strategies to improve their writing.

John also dives into the limitations of AI in writing, emphasizing its inability to capture true creativity and originality. Moreover, he shares insights on the power of partnerships in writing, highlighting the key red flags and green lights to watch for when collaborating with other authors.

Finally, John reveals his “secret sauce” for writing success and the motivation that drives his passion for writing. Let’s tap into some of his wisdom.

During this episode, you will learn about:

[01:49] Common trait of successful books

[07:21] The Go-Giver: https://johndavidmann.com/books/the-go-giver/

[15:00] Current focus

[16:10] AI limitations

[20:03] Online course: https://bookconceptmagic.com/

[24:06] Partnership with other authors

[28:31] Red flags & green lights

[33:00] John’s secret sauce

[43:06] Newsletter: https://johndavidmann.com/newsletter/

[46:48] Writing Motivation

[47:52] Connect with John David Mann

• Website: https://johndavidmann.com/

Key Takeaways:

• Every successful book has a magnetically compelling and irresistible core concept. ~John David Mann [01:49]

• “The greatest truths are found in paradox.” ~John David Mann [10:10]

• An author should never do their cover. ~John David Mann [18:58]

• A successful partnership requires mutual respect for each person’s area of expertise. ~John David Mann [30:46]

• “Empathy is the number one skill set for an effective writer.” ~John David Mann [35:15]

• “No tears in the writer, no tears in the reader. No surprise in the writer, no surprise in the reader.” ~Robert Frost [39:58]

• “Every writer is the first reader of their book.” ~John David Mann [40:54]

• “Everyone is necessarily the hero of his own life story.” ~John Barth [43:52]

People Mentioned and Other Resources:

1. The Go-Giver

2. The Latte Factor

3. Cold Fear

4. The Automatic Millionaire

5. Smart Women Finish Rich

6. The Alchemist

7. Man’s Search for Meaning

8. How to Write Good: https://johndavidmann.com/2021/03/02/how-to-write-good/

Keep In Touch with John David Mann:

Website: https://johndavidmann.com/

LinkedIn: https://www.linkedin.com/in/johndavidmann/

Facebook: https://www.facebook.com/johndavidmann

Instagram: https://www.instagram.com/johndavidmann/

Writing workshop: https://bookconceptmagic.com/

Newsletter: https://johndavidmann.com/newsletter/

David Mann’s books: https://johndavidmann.com/books/

How to Write Good: https://johndavidmann.com/2021/03/02/how-to-write-good/

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Hiring & Building Strong Teams (Behind The Scenes at YAP Media) w/ Kate Ponzi (LST #117)

Mon, 31 Mar 2025 01:35:18 GMT

Learn Speak Teach Episode #117 with Kate Ponzi.

Hiring the right people is crucial for building strong, successful teams. It requires a thoughtful and strategic approach to find individuals who not only possess the necessary skills but also align with the company’s values and long-term vision.

In this episode, we are joined by Kate Ponzi, Partner and VP of Social at YAP Media. Kate shares her journey of managing multiple roles and responsibilities, reflecting on her first day at YAP Media and the core values that shape the company’s culture.

Kate offers valuable insights into developing successful products and services, stressing the importance of understanding your audience and competitive edge. Additionally, she discusses strategies for maintaining strong client relationships and increasing retention.

In the conversation, Kate also dives into the hiring process, offering strategies for selecting top talent that aligns with your company’s mission. Moreover, she shares how she stays organized and provides practical insights on leveraging systems to streamline daily operations.

During this episode, you will learn about:

[01:27] How Kate juggles multiple roles

[04:58] Day one at YAP Media

[08:15] Core values of YAP Media

[14:05] Developing successful products & services

[14:39] Client retention

[18:55] Connect with Kate Ponzi

LinkedIn: https://www.linkedin.com/in/kateponzi/

YAP Media: https://yapmedia.com/

Masterclass: http://www.yapacademy.com

[18:53] LST #15 W/ Hala Tala: https://realbusinessconnections.com/podcast/hala/

LST #59 W/ Hala Tala: https://realbusinessconnections.com/podcast/halataha2/

[20:54] Hiring

[31:30] How to use emojis

[33:03] Outstanding content creators on LinkedIn

[38:48] How Kate keeps everything organized

[43:43] Get in touch with Kate

• LinkedIn: https://www.linkedin.com/in/kateponzi/

• YAP Media: https://yapmedia.com/

• Masterclass: http://www.yapacademy.com

Key Takeaways:

• Consuming content and information is not enough; you need to put the knowledge you gain into action. ~Kate Ponzi [10:20]

• To create a great product or service, you must understand the problem you are solving for your audience and recognize your competitive edge. ~Kate Ponzi [14:05]

• Maintaining regular contact with clients and building good rapport enhances customer retention. ~Kate Ponzi [15:04]

• “It’s easy to hire a good person; it’s difficult to hire a great person.” ~Kate Ponzi [20:55]

• “You do not rise to the level of your goals. You fall to the level of your systems.” ~James Clear [40:45]

People Mentioned and Other Resources:

1.Hala Taha: https://www.linkedin.com/in/htaha/

2. Alex Hormozi: https://www.youtube.com/c/alexhormozi

3. Leila Hormozi: https://www.youtube.com/@leilahormozi

4. Leila Hormozi: https://www.linkedin.com/in/leilahormozi/

5. Gary Vee: https://www.linkedin.com/in/garyvaynerchuk/

6. Chris Donnelly: https://www.linkedin.com/in/donnellychris/

7. Mel Robbins: https://www.linkedin.com/in/melrobbins/

8. Atomic Habits: https://bit.ly/41Pmkkg

Keep In Touch with Kate Ponzi:

LinkedIn: https://www.linkedin.com/in/kateponzi/

Website: https://yapmedia.com/

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Big Brand Energy w/ Katrina Owens (LST #116)

Mon, 03 Mar 2025 02:38:37 GMT

Learn Speak Teach Episode #116 with Katrina Owens.

When we’re starting out as entrepreneurs, we often feel small because we don’t yet know what our business will become. Embracing big brand energy means treating our business like it’s already the big business we’ve dreamed of, visualizing success, and acting as if we’ve already achieved it.

In this episode, Ben Albert speaks with Katrina Owens, a Personal Branding & Public Relations Consultant. Katrina introduces the concept of big brand energy and explains how adopting this mindset can propel your business forward.

Katrina also shares valuable insights on when and how to incorporate PR into your business, along with effective strategies for building a personal brand and securing PR deals. She further highlights the importance of a proactive PR approach and offers guidance on how to create a sustainable coaching business.

During this episode, you will learn about:

[01:19] What is big brand energy?

[02:36] When should we integrate PR into our business?

[07:16] Katrina's small moves toward big brand energy

[11:00] Public relations (PR)

[14:17] How to build a personal brand

[25:24] How to get PR deals

[35:32] Proactive approach to securing PR deals

[42:19] Building a sustainable coaching business

[52:32] Connect and learn more from Katrina

• LinkedIn: https://www.linkedin.com/in/owenskatrina/

• Instagram: https://www.instagram.com/knockoutdirective/

[53:57] Integration assignment

Key Takeaways:

• Embracing big brand energy starts by visualizing how big we want to become and acting as if we’ve already achieved it. ~Katrina Owens [01:44]

• “If we start treating our business like it’s already the big business we’ve dreamed of, we’ll get there much faster.” ~Katrina Owens [02:16]

• "Public relations and big brand energy go hand in hand." ~Katrina Owens [02:32]

• “We are responsible for building our own engaged audience." ~Katrina Owens [12:40]

• Public relations helps you build your brand authority. ~Katrina Owens [12:45]

• Podcasting is a powerful gateway to PR, enabling you to master storytelling while offering an accessible opportunity for anyone, at any stage of their business, to begin sharing their message. ~Katrina Owens [25:58]

• As an entrepreneur, you shouldn’t overwork yourself. Instead, focus on scaling your business effectively by building a strong foundation and implementing sustainable systems and processes. ~Katrina Owens [47:29]

People Mentioned and Other Resources:

1. Oprah Winfrey

2. Chris Van Vliet

Keep In Touch with Katrina Owens:

Website: https://www.knockoutdirective.com/

LinkedIn: https://www.linkedin.com/in/owenskatrina/

Instagram: https://www.instagram.com/knockoutdirective/

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Mindset Secrets For Life & Business Success w/ Alicia Cramer (LST #115)

Mon, 17 Feb 2025 16:32:15 GMT

Learn Speak Teach Episode #115 with Alicia Cramer.

Business success often requires more than just hard work and strategy; it requires a shift in mindset. Achieving a level of success beyond your preexisting self-image can feel unsettling, even leading to self-sabotage as your subconscious pulls you down to where you feel you belong.

This internal struggle can hinder your ability to embrace growth and move forward. Reframing your mindset is crucial to overcoming these barriers and creating a path to sustained business success.

In this episode, Ben Albert sits down with Alicia Cramer, a renowned expert in human behavior and mindset transformation and the host of The Mind of Business Success Podcast. Alicia dives into the challenges entrepreneurs face when their success outpaces their self-image and how it often leads to self-sabotage.

She uncovers the subconscious impact of negative motivators that drive people into entrepreneurship, often leaving them feeling unfulfilled in their business journey. Moreover, she explains how these negative motivators significantly fuel burnout and offers insights on how to break free from these patterns.

As the conversation unfolds, Alicia also shares insights on thriving in a healthy way and turning your vision into reality. Additionally, she explains how cognitive reframing can be a powerful tool to reshape your mindset and break free from unhealthy patterns.

During this episode, you will learn about:

[01:09] Do successful people experience negative energy?

[05:32] Self-sabotage

[07:38] The thermostat analogy

[14:38] Negative motivators in entrepreneurship

[16:44] Burnout in entrepreneurship

[20:41] Thriving in a healthy way

[22:38] Ben Albert on Alicia Cramer's podcast: https://themindofbusinesssuccess.libsyn.com/authenticity-in-business-marketing

[30:28] How to make your vision a reality

[41:02] Integration assignment

[45:36] Cognitive reframing

[49:06] Connect and learn more from Alicia Cramer

• Website: https://aliciacramer.com/

Key Takeaways:

• When you achieve a level of success that is new and unfamiliar to your subconscious mind, your self-image creates a sense of dissonance. ~Alicia Cramer [03:18]

• If you achieve a level of success that exceeds your preexisting self-image, it may feel unsettling. You might even start self-sabotaging to bring yourself back down to where you feel you belong. ~Alicia Cramer [05:32]

• When our ego feels too loud, it often indicates an underlying insecurity within us. ~Alicia Cramer [10:50]

• If you believe you’re not enough, no matter how much you achieve, it will never be enough. ~Alicia Cramer [17:44]

• When you clarify what you want, it becomes like a compass. If you begin to stray too far from that path, your subconscious mind will send you the right warning signals and alert you that you’re no longer aligned with what you truly want. ~Alicia Cramer [27:07]

• If your subconscious mind is programmed negatively, you will be compelled to behave in negative ways. The same applies if it is programmed positively. ~Alicia Cramer [31:02]

• By allowing yourself to process negative feelings, you reduce the negative emotional charge. ~Alicia Cramer [41:32]

• “A trigger, a bad habit, or a limiting belief will only affect you if there is emotion associated with it.” ~Alicia Cramer [41:44]

• When we release the negative emotion associated with an old fear or limiting belief, it becomes neutralized.” ~Alicia Cramer [42:34]

People Mentioned and Other Resources:

1. Bob Proctor

2. Ben on Alicia’s Podcast: https://themindofbusinesssuccess.libsyn.com/authenticity-in-business-marketing

Keep In Touch with Alicia Cramer:

Website: https://aliciacramer.com/

X: https://x.com/aliciacramer

Instagram: https://www.instagram.com/acintl.us

LinkedIn: https://www.linkedin.com/in/aliciacramer/

Facebook: https://web.facebook.com/aliciadcramer

YouTube: https://www.youtube.com/channel/UCBOpJ4vvaQUuyMKyHOu--rw

Why The Fitness Industry is BROKEN w/ Meagan & Patrick Ryan (LST #114)

Mon, 10 Feb 2025 10:00:00 GMT

Learn Speak Teach Episode #114 with Meagan and Patrick Ryan.

Maintaining good health and fitness is essential for entrepreneurs, as it not only enhances productivity and capacity to manage the demands of business ownership but also impacts every aspect of life.

Joining us on the show are Patrick and Meagan Ryan, co-owners of Aware Fitness Coaching. In this episode, they explore the flaws within the health and fitness industry, highlighting how it focuses on creating recurring customers rather than genuinely helping individuals achieve their goals.

Meagan and Patrick also explore the six additional dimensions of health and fitness that go beyond just physical training. They discuss the Emotional Health Dimension and the Environment Dimension, shedding light on how these factors play a crucial role in long-term success in health and fitness.

In addition to fitness, Meagan and Patrick reflect on their relationship and partnership, emphasizing the importance of setting boundaries in both business and personal life. They also highlight the benefits of maintaining your physical and mental health and how it can positively impact every area of your life.

During this episode, you will learn about:

[01:18] Ben’s rotator cuff injury

[11:21] Get to know our guests Meagan & Patrick Ryan

[12:13] The flaws in the health and fitness industry

[19:06] The 6 additional dimensions of health and fitness

[21:21] Get in touch with Meagan & Patrick

• Meagan: https://www.instagram.com/mryan_nutrition/

• Patrick: https://www.instagram.com/patrick_ryanfit/

[22:12] #1 Emotional health dimension

[26:09] #2 Environment dimension

[29:50] Meagan & Patrick’s relationship and partnership

[34:23] Setting boundaries

[40:40] Benefits of maintaining your physical & mental health

[44:53] Integration assignment

[48:10] Connect with Meagan & Patrick

• Meagan: https://www.instagram.com/mryan_nutrition/

• Patrick: https://www.instagram.com/patrick_ryanfit/

• Facebook: https://www.facebook.com/groups/1513722362108659

Key Takeaways:

• The fitness industry’s restrictive approach to dieting is detrimental to our vitality as human beings. ~Meagan Ryan [12:13]

• The fitness industry, as a whole, is designed to make you a repeat customer; it’s not designed to help you achieve your goals. ~Patrick Ryan [14:45]

• The fitness industry focuses solely on nutrition and exercise, which account for only 14% of what’s actually needed to achieve your health goals. ~Patrick Ryan [14:55]

• “The only problems you are unable to solve are the problems you are unwilling to talk about.” ~Patrick Ryan [25:17]

• You may not be fully in control of your environment, but you are in control of how you respond to it. ~Patrick Ryan [27:07]

• Setting boundaries should be a collaborative experience rather than a combative one. ~Patrick Ryan [36:40]

• You can’t pour from an empty cup. ~Patrick Ryan [41:04]

• “You can’t know where you’re going unless you know where you are.” ~Patrick Ryan [41:46]

• Distractions while eating prevent you from connecting with your hunger and fullness cues, often leading to overeating across multiple meals. ~Patrick Ryan [45:58]

Keep In Touch with Patrick Ryan:

Instagram: https://www.instagram.com/patrick_ryanfit/

Facebook: https://www.facebook.com/groups/1513722362108659

Keep In Touch with Meagan Ryan:

Instagram: https://www.instagram.com/mryan_nutrition/

Facebook: https://www.facebook.com/groups/1513722362108659

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Liz Wilcox of Survivor on Burgers, Email, and Content Creation (LST #113)

Mon, 20 Jan 2025 09:00:00 GMT

Learn Speak Teach Episode #113 with Liz Wilcox.

Email marketing offers a powerful way to grow your business organically by directly reaching your audience and building lasting relationships. Although many find it challenging to unlock its full potential, discovering how to leverage email marketing can propel your business to new heights.

Discover how to harness the power of email marketing and transform your business in this episode with Liz Wilcox, ‘The Fresh Princess of Email.’ Liz shares her Survivor Season 46 experience and offers actionable strategies to grow your business organically through email marketing.

She offers valuable insights on how to identify the right people to network with and reveals how collaboration can be the secret for content creators. We also explore tactics for reactivating a dormant email list, making your emails more relatable, and crafting subject lines that grab attention.

We also discuss Applebee's burgers!

During this episode, you will learn about:

[00:55] Liz Wilcox’s raw moment on Survivor Season 46

[03:57] Why She Joined Survivor Season 46

[13:11] How to grow your business organically

[14:57] How to identify who to network with

[19:21] Secrets to succeeding as a content creator through collaboration

[23:13] Waking up your dormant email list

[27:41] Example of how to wake up a dormant email list

[33:08] The email staircase

[35:01] How to be relatable in your emails

[39:11] Tips on writing email subject lines

[47:09] Website: https://lizwilcox.com/

[48:53] Learn more by subscribing to Liz Wilcox’s email list at: https://lizwilcox.com/

[52:43] How to get Liz Wilcox’s help with writing your emails

Key Takeaways:

• The more visible you become in your business, the more your email list will grow. ~Liz Wilcox [13:30]

• To succeed in collaborations, always keep the end goal in mind. ~Liz Wilcox [19:23]

• The email staircase progresses from follower to friend, eventually to customer. ~Liz Wilcox [33:09]

• If you don’t have time to write it, chances are your audience may not have time to read it. ~Liz Wilcox [34:29]

• The email subject line should be concise and clear, without any misleading information. ~Liz Wilcox [39:11]

People Mentioned and Other Resources:

1. Survivor Season 46: https://www.cbs.com/shows/survivor/episodes/46/

2. Jab, Jab, Jab, Right Hook: https://bit.ly/48CSfYC

Keep In Touch with Liz Wilcox:

Website: https://lizwilcox.com/

Instagram: https://www.instagram.com/thelizwilcox/

YouTube: https://www.youtube.com/@thelizwilcox

Facebook: https://www.facebook.com/groups/emailmarketingwithliz

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Healing from Trauma w/ Dr. Gina Lepore (LST #112)

Mon, 06 Jan 2025 09:00:00 GMT

Learn Speak Teach Episode #112 with Dr. Gina Lepore.

Everyone experiences trauma at some point in their lives. Though each person’s experience with trauma is unique, it can deeply impact emotional, mental, and physical well-being. Trauma resides deeply in our cell memory, often beyond our conscious awareness, and understanding and addressing it is essential for healing and growth.

Tune in to this episode featuring Dr. Gina Lepore, a pragmatic leadership coach, the founder of MACH4 Ventures, and the author of Leo’s Adventures: The Art of Making Friends. In the conversation Dr. Gina Lepore shares valuable insights on how to effectively deal with trauma and the unique approach she uses to help her clients heal.

Dr. Gina Lepore explores daily practices that promote well-being and shares insights on creating a supportive environment for ourselves and others. Additionally, she takes listeners through the power of healing through storytelling.

As we wrap up, she introduces her book, Leo’s Adventures: The Art of Making Friends, and gives us a glimpse into an exciting pilot program she is currently working on.

During this episode, you will learn about:

[02:16] Does everyone experience trauma?

[04:01] Impact of trauma

[07:55] How to deal with trauma

[17:31] Dr. Gina Lepore’s approach to helping clients

[20:12] Dr. Gina Lepore’s love for food and travel

[27:18] Daily practices to help you feel good

[31:10] Creating a supportive environment for ourselves & others

[36:18] Healing through storytelling

[36:39] Leo’s Adventures: The Art of Making Friends: https://bit.ly/3PjeiuT

[48:10] Connect with Dr. Gina Lepore

• Email: gina@mach4ventures.com

• LinkedIn: https://www.linkedin.com/in/ginalepore/

• Instagram: https://www.instagram.com/mach4ventures_coach/

[48:58] Pilot program

Key Takeaways:

• You can’t share the story of healing until you fully understand your wounds and transform them. ~Dr. Gina Lepore [02:59]

• “Trauma lives deeply in our cell memory, outside our conscious awareness.” ~Dr. Gina Lepore [04:07]

• There is no one-size-fits-all approach to dealing with trauma. ~Dr. Gina Lepore [15:31]

• Rest is incredibly valuable for our physiology and thought processes. ~Dr. Gina Lepore [27:57]

• The brain doesn’t know the difference between real and virtual. ~Dr. Gina Lepore [28:46]

• “Routine is like freedom in a box.” ~Dr. Gina Lepore [35:32]

• “Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure.” ~Marianne Williamson [44:28]

• “The fish doesn’t know it’s in the water.” ~Dr. Gina Lepore [45:34]

People Mentioned and Other Resources:

1. The Perfect Storm

2. Leo’s Adventures: The Art of Making Friends: https://bit.ly/3PjeiuT

3. The Hero’s Journey: Joseph Campbell on His Life and Work: https://bit.ly/401qJQL

Keep In Touch with Dr. Gina Lepore:

Email: gina@mach4ventures.com

Website:https://mach4ventures.com/

LinkedIn: https://www.linkedin.com/in/ginalepore/

Instagram: https://www.instagram.com/mach4ventures_coach/

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Behind The Scenes of The Africa Podcast Network and AMPD Studios w/ Jon Savage (LST #111)

Mon, 09 Dec 2024 09:00:00 GMT

Learn Speak Teach Episode #111 with Jon Savage.

Are you a podcaster or a creative struggling with monetization? Jon Savage has some valuable insights to share with you based on his experience working with creatives from different walks of life. Jon also shares the behind the scenes of the Africa Podcast Network and AMPD Studios. He also gives tips on how to deal with narcissistic partners.

Jon Savage is a director, content strategist, podcaster, musician,CEO of AMPD Studios and Africa Podcast Network. He is so passionate about his work that he often can't distinguish between what is work and what is play. Over the years, Jon has worked with countless creatives, some of whom have gone on to become big names in the industry.

According to Jon, it’s essential for podcasters to understand the reality of their situation without trying to project an image that isn’t authentic—because brands can see right through that. He emphasizes that identifying a brand’s pain point and positioning yourself as the solution is the secret to success for podcasters.

Ready to elevate your craft? Listen to this episode.

During this episode, you will learn about:

[01:17] Is Jon a criminal?

[09:17] Jon’s experiences with narcissists

[10:05] How to deal with a narcissist

[14:41] The location of AMPD Studio and why it was founded

[17:36] How Jon and his partner built AMPD Studio

[19:47] What happens at AMPD Studio on a daily basis?

[23:57] Future plans for AMPD

[28:05] How to contact Jon for partnerships: info@africapodcastnetwork.com

[29:00] Podcasts to look out for

[31:54] How do podcasters make money?

[40:37] How much should podcasters charge brands?

[42:55] Jon's podcast What’s Your Poison and how he monetized it

[49:07] How to support Jon

Digital Savage Podcast: https://www.youtube.com/watch?v=A9z3cnCeu-s&list=PLvKgmakROju9t3f8tnzh3LQlYKewytA77

What’s your Poison podcast: https://www.youtube.com/watch?v=mcPWyhybg48&list=PLvKgmakROju9FqUqvCXUqhdxmI78EXjWm

AMP Studios: https://ampdstudios.co.za/

Instagram:https://www.instagram.com/jonsavage/

Key Takeaways:

• When negotiating with a narcissist, you need to dehumanize the objective. [13:35]

• Most NGOs spend the majority of their time fundraising instead of focusing on their core mission. [17:48]

• Creatives often have many confusing and incorrect ideas about what constitutes success, such as the minimum number of listeners needed to commercialize. [33:32]

• The world is changing, and the power is shifting into the hands of creators. [34:32]

• Podcasting is one of the few mediums that offers depth. [37:00]

• “Amid the downfall of the advertising universe, podcasting is the answer.”-Jon Savage [37:41]

• “Brands don’t care about your idea. They care about your audience.”- Jon Savage [38:17]

• Build yourself a small, loyal audience, and you’ve got a gold mine that you can monetize.[38:52]

People Mentioned and Other Resources:

1. Podcast and Chill with Mac G: https://www.youtube.com/@podcastandchillnetwork

2. DJ SPU: https://www.youtube.com/@TheHustlersCornerSA/playlists

3. DJ Fresh: https://www.youtube.com/results?search_query=dj+fresh+podcast

4. Penwell: https://www.youtube.com/@konvo_za

5. The Daily Maverick: https://www.youtube.com/@DailyMaverickChannel/podcasts

6. Mail and Guardian: https://www.youtube.com/@MailandGuardianvideo/podcasts

Keep In Touch with Jon Savage:

Digital Savage Podcast: https://www.youtube.com/watch?v=A9z3cnCeu-s&list=PLvKgmakROju9t3f8tnzh3LQlYKewytA77

What’s your Poison Podcast: https://www.youtube.com/watch?v=mcPWyhybg48&list=PLvKgmakROju9FqUqvCXUqhdxmI78EXjWm

AMP Studios: https://ampdstudios.co.za/

Instagram: https://www.instagram.com/jonsavage/

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Military Veteran Joe Byerly of “From The Green Notebook” on Journaling (LST #110)

Mon, 02 Dec 2024 09:00:00 GMT

Learn Speak Teach Episode #110 with Joe Byerly.

There’s a certain magic in journaling. It is amazing how it transforms the abstract into something tangible, offering us a glimpse into our own minds. It’s a practice of deep listening, where the pages hold our secrets, struggles, and victories, allowing us to shape our inner narrative.

In this episode, Military veteran Joe Byerly helps us understand From the Green Notebook. Currently, Joe is an inspiring writer, journaling advocate.Joe also explores the transformative power of journaling and intentional self-improvement. He shares how journaling became a "Swiss Army knife" in his life, helping him uncover deeper issues, like stress at work, behind seemingly small frustrations.

Would you like to learn more about the Green Notebook? Listen to this episode.

Watch the full episode on Youtube: https://youtu.be/xVNkGtKIkQk

During this episode, you will learn about:

[01:18] Why Joe joined the military

[03:46] Joe’s decision to resign from the military

[08:51] The inception of From the Green Notebook podcast

[11:16] How Joe handles setbacks

[12:36] The three outcomes of setbacks

[17:40] How Joe handled distress at work following the loss of a colleague

[21:18] How Joe became a journaling advocate

[21:46] Joe’s book: My Green Notebook: Know Thyself Before Changing Jobs

[23:41] The importance of journaling

[29:34] How journaling has impacted Joe’s life

[32:49] The miracle morning routine

[35:02] How to get started with reading

[42:28] How to get started with journaling

[49:19] Joe’s future endeavors

[52 37] How to connect with Joe

From the Green Notebook Podcast: https://fromthegreennotebook.com/category/podcast/

X: https://x.com/jbyerly81

Website: https://fromthegreennotebook.com/

Key Takeaways:

• Failures are just data points. Setbacks are just data points. You learn something from them every time. [13:55]

• Resilience is a muscle that you build over time.[14:27]

• "Sometimes perfect is the enemy of action."- Joe Byerly [19:23]

• "You don't need more time. You simply need to decide." - Seth Godin [31:29]

• "When you read, you’re tapping into the collected wisdom of thousands of years of leadership knowledge."- Joe Byerly [36:35]

• It’s important to look at what’s going well in your life and make sure you’re focusing on those too, especially when journaling about your struggles. [48:38]

People Mentioned and Other Resources:

1. Miracle morning podcast: https://miraclemorning.com/

Keep In Touch with Joe Byerly:

From the Green Notebook Podcast: https://fromthegreennotebook.com/category/podcast/

X: https://x.com/jbyerly81

Website https://fromthegreennotebook.com/

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Ranking FIRST on Youtube For Your Niche w/ Roger Wakefield (LST #109)

Mon, 04 Nov 2024 09:00:00 GMT

Learn Speak Teach Episode #109 with Roger Wakefield.

Watch the full episode on YouTube here: https://youtu.be/sAMS0Nk321Y

YouTube is the second largest search engine in the world. If you have a channel on the platform, how can you ensure your content is easily found? What can you do to rank first on YouTube? According to Roger Wakefield, SEO plays a major role in ranking your content first on YouTube. He also emphasizes the importance of consistency, creating engaging content, and actively engaging with your community.

Roger is the owner of the Roger Wakefield Plumbing Education YouTube channel, host of the Trade Talks Podcast, and creator of the Wakefield App, which helps people in trades master their skills. A plumbing expert, Roger has become a blue-collar social media influencer through continuous learning and engagement.

In this episode, Roger shares valuable insights on getting started and ranking first on YouTube, and reaching the point where you can monetize it. He also explains why more people should join the trades, how they can grow their businesses, and the power of lifelong learning.

Grab your notebook and pen—you’ll want to take notes!

During this episode, you will learn about:

[01:47] How to rank on YouTube, according to Roger

[05:24] Roger’s ambitions when he was younger

[07:04] How to get started on YouTube

[09:27] Why you should consider a career in the trades

[11:24] Why are people not entering the trades?

[13:01] Great opportunities for entrepreneurs to explore

[15:41] Common marketing mistakes and what Roger did right

[22:29] What Roger did wrong when he started his YouTube channel

[26:08] A breakdown of one of Roger’s highest-performing videos

[30:59] The importance of being a lifelong learner

[34:28] Rising above the average

[36:26] The power of hiring talent

[38:30] Roger’s advice to a YouTube beginner

[42:09] Roger’s advice to an intermediate YouTuber

[45:22] What’s next for Roger on YouTube?

[50:44] How to support and connect with Roger Wakefield

Key Takeaways:

• Every business should have a YouTube channel. It’s the second-largest search engine in the world. [03:26]

• "Most of the entrepreneurs I know who are millionaires are plumbers, electricians, and HVAC techs." — Roger Wakefield [10:29]

• For every 10 people who retire each year, only about 4 new people are entering the trades. [10:40]

• Google looks for EEAT: Expertise, Experience, Authority, and Trustworthiness. [17:10]

• "We can all practice, but if we practice doing something wrong, we’re just going to get better at doing it wrong." — Roger Wakefield [24:21]

• If you provide content that helps people, they’ll watch it. [28:04]

• "If you're not trying to be the very best, why not? The best make more money, get paid the most, and have the best job opportunities." — Seth Godin [32:10]

• If we want to provide the best service for our customers, we need to try to become the best.. [32:58]

• "If you can't tell me in under seven words what your channel is about, YouTube has no idea what your channel is about." — Roger Wakefield [39:26]

• "If you're growing a company, grow one that you never want to sell." — Roger Wakefield [49:38]

• Tradespeople built or maintain nearly everything we see in the world. There’s nothing you can look at that tradespeople did not build. [51:28]

• People buy from those they know, love, trust, and feel connected to. [54:21]

Keep In Touch with Roger Wakefield:

Trade Talks Podcast: https://www.youtube.com/@TheTradeTalks2.0

Roger Wakefield Plumbing Education Channel: https://www.youtube.com/@RogerWakefield/

Wakefield App: https://wakefield.app/subscribe

Instagram: https://www.instagram.com/therogerwakefield/

TikTok: https://www.tiktok.com/@therogerwakefield/

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Free LinkedIn Ads Masterclass w/ AJ Wilcox (LST #108)

Mon, 07 Oct 2024 08:00:00 GMT

Learn Speak Teach Episode #108 with AJ Wilcox.

Watch the full episode here: https://youtu.be/f8G3wsEn6SY

A lead isn’t just a lead; we seek quality prospects who can elevate our businesses. With LinkedIn ads, you have the opportunity to target individuals based on their professional identity, an advantage that no other platform offers.

In today’s episode, Ben Albert sits down with AJ Wilcox, a LinkedIn Ads Fanatic, Host of The LinkedIn Ads Show, and CEO of B2Linked. In this episode, AJ Wilcox shares the story behind his passion for LinkedIn ads, revealing the unique features that set this platform apart from other social media advertising options. Additionally, he discusses the cost of LinkedIn advertising and explores the various targeting options available to maximize your ad’s effectiveness.

One of the central themes of this episode is the LinkedIn Thought Leader Ads, which offer the ability to boost a personal post and enhance visibility. AJ offers a comprehensive step-by-step guide for creating LinkedIn Thought Leader Ads and provides valuable insights on selecting the ideal thought leader to promote. He emphasizes that a thought leader should be enthusiastic about representing the company and possess institutional knowledge about the company, its products, and its customers.

It’s time to master LinkedIn ads!

During this episode, you will learn about:

[01:10] The story behind AJ Wilcox’s passion for LinkedIn ads

[03:12] What sets LinkedIn ads apart from other social media ads?

[04:30] Why people are not investing in LinkedIn ads

[05:53] The cost of LinkedIn advertising

[07:28] LinkedIn’s ad targeting options

[13:09] Should you run LinkedIn ads on your personal profile or company page?

[13:27] LinkedIn Thought Leader Ads

[15:45] Step-by-step guide on how to create LinkedIn Thought Leader Ads

[23:18] Should you use a single image, text, or video ad?

[30:07] Case study of a successful client

[32:55] How do you choose a thought leader to promote?

[36:47] Integration assignment

[39:05] Podcast: The LinkedIn Ads Show: https://b2linked.com/podcast/

[40:29] Follow and support AJ Wilcox

LinkedIn: https://www.linkedin.com/in/wilcoxaj/

Podcast: https://b2linked.com/podcast/

Key Takeaways:

• With LinkedIn ads, you can target people based on their professional identity, something that isn’t possible on any other platform. [03:13]

• Although LinkedIn ads are more expensive than Meta ads, sales teams often discard 90% of Meta leads because they don’t meet the right criteria and aren’t suitable potential customers. In contrast, all leads generated from LinkedIn are high quality and are retained. [06:38]

• LinkedIn Thought Leader Ads offer the ability to boost a personal post. [13:27]

• Video ads are more engaging, allowing people to quickly get to know, like, and trust you. [23:22]

• “People buy from people.” ~Ben Albert [31:50]

• A thought leader for an ad should be someone who is not only willing but also has institutional knowledge about the company, its products, and its customers. [32:55]

People Mentioned and Other Resources:

1. Michael Jordan

Keep In Touch with AJ Wilcox:

Website(Company): https://b2linked.com/

Website(Personal): https://ajwilcox.com/

LinkedIn: https://www.linkedin.com/in/wilcoxaj/

X: https://x.com/wilcoxaj

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LST #107: Digital Doppelgängers w/ Andrew Davis

Mon, 30 Sep 2024 08:00:00 GMT

Learn Speak Teach Episode #107 with Andrew Davis.

Since its invention, artificial intelligence (AI) has been advancing steadily, revolutionizing how we live and work. Contrary to popular belief, AI enhances creativity by improving our capabilities and performance in various tasks.

Joining us today is Andrew Davis, a bestselling author and internationally acclaimed keynote speaker. In the episode, we dive into the fascinating world of digital doppelgängers. Andrew defines a digital doppelgänger as a virtual version of yourself that can perform tasks more effectively, swiftly, and efficiently than you could on your own.

Andrew introduces Drewdini, his digital doppelgänger, and provides practical tips for creating your own. He also discusses the most effective prompts for ChatGPT when developing a digital doppelgänger.

The discussion also explores the future of AI and the ethical considerations of using it without disclosing it to your audience. Andrew emphasizes the importance of transparency, noting that openly sharing your use of AI can foster greater trust with your audience.

Additionally, Andrew reveals why he integrates personal learning moments into his speeches and how this approach resonates with audiences. Tune in to uncover Andrew’s unique formula for delivering powerful speeches and learn how he selects topics for his keynote addresses.

Finally, learn what distinguishes Andrew as a top-rated global speaker and gain valuable insights into the three distinct audiences every speaker should address.

During this episode, you will learn about:

[01:22] Who is Drewdini?

[02:51] Email Drewdini: drewdini@monumentalshift.com

[05:15] What is a digital doppelgänger?

[07:49] How to start building your own digital doppelgänger

[11:14] The best prompts for ChatGPT when creating a digital doppelgänger

[18:39] What to anticipate in the future of AI

[21:23] LST #74 with Julia McCoy: https://www.youtube.com/watch?v=rETNEKPlLz8

[22:11] Is it ethical to use AI without the viewer's knowledge?

[32:58] Why Andrew takes his audience on a journey through his personal learning moments in his speeches

[34:36] Andrew's formula for delivering a speech

[35:43] The Lumiere's Law

[38:02] How he determines the topics for his keynote speeches

[43:40] What makes Andrew stand out as one of the top-rated speakers globally?

[45:48] The three different audiences you are always addressing at every speaking event

[47:49] How to support and get in touch with Andrew

LinkedIn: https://www.linkedin.com/in/drewdavishere/

Website: https://www.akadrewdavis.com/

Key Takeaways:

• A digital doppelgänger is a virtual version of yourself that can help you perform tasks better, faster, and more efficiently than you could on your own. [05:15]

• You can get up to 30% better output from your GPT model if you treat it like a human. [16:37]

• In the future, we might be able to monetize AI by giving it a piece of ourselves. [18:52]

• "What makes a great speech is inviting people to go on a journey with you to find an answer that might be the right answer but isn't presented as if it's the only answer." ~Andrew Davis [32:58]

• “We tend to use new technologies with the lens of the old technologies.” ~Andrew Davis [35:48]

People Mentioned and Other Resources:

1. Matthew Hussey

2. Air AI

Keep In Touch with Andrew Davis:

Website: https://www.akadrewdavis.com/

LinkedIn: https://www.linkedin.com/in/drewdavishere/

Instagram: https://www.instagram.com/drewdavishere

YouTube: https://www.youtube.com/c/AndrewDavisSpeaker

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X: https://x.com/JessikaPhillips/

LST #106: What is Relationship Marketing w/ Jessika Phillips

Mon, 16 Sep 2024 08:00:00 GMT

Learn Speak Teach Episode #106 with Jessika Phillips.

You can WATCH the full episode here: https://youtu.be/CRVZFXoHNrM

Building strong relationships with customers is essential in modern marketing. By embracing a serving-over-selling mindset, businesses can build trust and loyalty, leading to increased repeat and referral business while reducing the need for costly advertising.

In this engaging episode, Jessika Phillips, the Queen of Relationship Marketing and founder of NOW Marketing Group, shares her personal journey and marketing insights. Jessika shares how the lotus flower serves as a metaphor for her life, symbolizing growth and resilience in the face of adversity.Just as the lotus blooms beautifully even in muddy waters, Jessika believes that no matter what your backstory is or what challenges you face, you can rise and determine your destiny.

From losing her corporate job due to illness to building a thriving business, Jessika’s journey is a testament to creating one’s own destiny, no matter where you start. She discusses the unique culture of her marketing agency NOW Marketing Group, which prioritizes building strong relationships rather than just driving sales.

Throughout the episode, Jessika discusses the importance of relationships in marketing. She underscores that relationships are the currency of business and provides actionable advice on how to develop the skills needed to build authentic relationships in marketing.

Additionally, Jessika shares the backstory of Social Media Week Lima, an event where creativity and passion converge. Tune in to find out how to build relationships with your ideal audience, which will increase repeat business from existing customers and generate new referrals, ultimately contributing to business growth.

During this episode, you will learn about:

[01:14] The significance of the lotus flower to Jessika

[03:30] Examples of moments where Jessika displayed the qualities of a lotus flower

[08:34] How she rebuilt her life after losing her corporate job due to illness

[10:06] The culture of Jessika’s marketing group

[12:01] How can we develop the skills to build strong relationships?

[15:17] Jessika’s superpower and kryptonite

[17:12] The connection between relationships and marketing

[21:09] The backstory of how Social Media Week Lima began

[29:30] Book your spot in the upcoming - Social Media Week Lima 2025: https://sociallima.com/

[31:14] Why relationships are important in marketing

[35:36] How the NOW Marketing Group helps you create relationships with your ideal audience to grow repeat, referral business

[38:18] How they deal with angry clients

[41:20] Belonging to the Brand: Why Community is the Last Great Marketing Strategy by Mark Schaefer: https://bit.ly/4dRnDol

[42:06] What the future looks like for Jessika

[44:12] Best way to reach out to Jessika

Website: www.jessikaphillips.com

Key Takeaways:

• "It doesn't matter where you have been planted, what your backstory is, or where you are starting right now. You create and determine your own destiny." ~Jessika Phillips [01:52]

• “The currency in business is relationships.” ~Jessika Phillips [09:50]

• The sense of belonging isn't just about us; it's about caring for others and making them feel safe and valued through authentic, relational questions. [12:51]

• Nowadays, 80% of buying decisions start online, and 60% of the sales cycle is complete before a potential customer engages with a representative from your business. [17:31]

• Our name and relationships are the only things we truly own in this world. [31:25]

• "If a client isn't growing with you, they are dying with you." ~Jessika Phillips [34:37]

Keep In Touch with Jessika Phillips:

Website: www.jessikaphillips.com

LinkedIn: https://www.linkedin.com/in/jessikaphillips/

Facebook: https://web.facebook.com/RelationshipMarketingJessika/

Instagram: https://www.instagram.com/relationshipmarketingjessika/

LST #105: How To Get Sponsored w/ Justin Moore of Creator Wizard

Mon, 26 Aug 2024 02:23:50 GMT

Learn Speak Teach Episode #105 with Justin Moore.

Watch the full episode on Youtube: https://youtu.be/v7OZR8JT_Ho

Securing your ideal sponsorships can significantly boost your success as a creator by unlocking your full earning potential. Mastering the techniques to secure these partnerships helps ensure you’re not missing out on significant opportunities and fully leveraging your potential.

In this enlightening episode, Ben Albert interviews Justin Moore, the founder of Creator Wizard, which helps creators find and negotiate their dream sponsorships. Justin dives into what sponsors truly seek when partnering with creators and highlights how understanding and aligning with a sponsor’s marketing goals can set you apart and make your pitch irresistible.

Learn how to navigate rejection when conducting psychographic research about your audience and discover how to leverage this research to showcase the genuine interest your audience has in potential sponsors’ products.

Justin also introduces the ROPE method and the ARC Framework, essential guides for effective pitching and understanding what brands seek through collaborations.

Tune in to discover whom to pitch, what to include in your proposal, and how to ensure your content aligns with sponsor expectations using the Sponsorship Wheel. Finally, Justin shares actionable strategies for securing repeat business and building lasting partnerships with brands.

Don’t miss these expert tips that could transform your approach to sponsorships!

During this episode, you will learn about:

https://www.youtube.com/@CreatorWizard

[01:12] The hooks on Justin’s YouTube channel

[04:24] What sponsors seek when partnering with creators

[09:23] The audience-first offer principle

[10:08] Case study on where to start when reaching out to a brand – Step 1: Conduct psychographic research

[14:32] How to navigate rejection when conducting research about your audience

[18:36] How to utilize psychographic research data

[21:29] YouTube Link Missing

[24:53] The ROPE method: A guide to effective pitching

[28:38] The 3 goals brands aim to achieve through collaborations with partners (ARC Framework)

[32:36] Who do you send your pitch to?

[36:21] What kind of proposal should you send?

[39:20] Wizard’s Guild: https://www.wizardsguild.com/

[42:58] Ensuring quality content for your sponsors: The sponsorship wheel -https://www.creatorwizard.com/post/what-is-a-sponsorship-wheel

[45:48] How to secure repeat business from a brand

[54:09] Connect and support Justin Moore

Newsletter: www.creatorwizard.com/join

[54:36] Justin’s upcoming book - Sponsor Magnet: https://www.creatorwizard.com/sponsormagnet

Key Takeaways:

• Sponsors aren’t just interested in your followers and views; they’re focused on their own initiatives and marketing goals. Your role is to show them how sponsoring you can help achieve those objectives. [04:38]

• Psychographic research offers evidence that you can present to prospective sponsors, demonstrating that your audience is genuinely interested in their products. [18:36]

• Your pitch should be relevant to a current or past campaign by the brand. It should also be organic, connecting to work you have previously published, which shows that your audience has a genuine affinity for the brand. [24:57]

• To secure repeat business from a brand, maintain open communication, proactively reach out, assume the previous collaboration went well, and seek feedback on the success of the partnership. [45:48]

People Mentioned and Other Resources:

1. ElevenLabs

Keep In Touch with Justin Moore:

Website: https://www.creatorwizard.com/

Youtube: https://www.youtube.com/@CreatorWizard

TikTok: https://www.tiktok.com/@creatorwizard

Instagram: https://www.instagram.com/creatorwizard/

X: https://x.com/creatorwizard

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2. LST #56 w/ Steve D Sims || ‘Go For Stupid’ To Succeed in Business

LinkedIn: https://www.linkedin.com/in/realbenalbert/

LST #104: Child Trafficking and The Sound of Freedom Movie - Behind The Scenes w/ Paul Hutchinson

Mon, 12 Aug 2024 08:00:00 GMT

Learn Speak Teach Episode #104 with Paul Hutchinson.

Today, we’re excited to welcome Paul Hutchinson, the executive producer of the Sound of Freedom movie. Paul is also Co-Founder of Bridge Investment Group, which manages over $40 billion in assets.

In addition to his financial expertise, Paul is also the Founder of the Child Liberation Foundation and Liberating Humanity. He has dedicated his time and resources to making a significant impact in the fight against child trafficking.

During this episode, you will learn about:

[01:06] Sound of Freedom: https://www.imdb.com/title/tt7599146/

[02:16] Who was Paul’s mentor?

[05:20] Insights that Paul Hutchinson acquired from his mentor

[07:33] Paul’s experience with charity and the universal law of exchange

[13:19] How involvement with the Make-A-Wish Foundation transformed Paul

[15:01] How did he build a company valued at $40 billion?

[18:32] The laws of success by Paul Hutchinson

[19:18] A common misconception about faith

[20:10] The keys to success

[29:27] What inspired Paul to become involved in the fight against child trafficking?

[34:00] The backstory of Paul’s child rescue mission in Colombia

[38:35] The Sound of Freedom film

[43:44] What actions can parents take to support the fight against child trafficking?

[44:22] Statistics on sexual abuse

[45:45] The upcoming book, Sound of Freedom: www.soundoffreedombook.com

[47:08] How many rescue missions has Paul participated in?

[48:22] The Child Liberation Foundation: https://liberatechildren.org/

[51:08] What is the focus of ‘Liberating Humanity’?

[53:46] Recommended action steps

[53:20] Liberating Humanity: https://liberating-humanity.com/

[54:14] Child Liberation Foundation: https://liberatechildren.org/

Key Takeaways:

• The adage that experience is the best teacher is wrong. Somebody else’s experience is a much better teacher. [02:20]

• ”The most valuable piece of real estate you will ever own is the six inches between your ears.” [04:22]

• The average person donates about 2% of their annual income to charity.” [05:30]

• “Give until it hurts.” ~Paul Hutchinson [07:02]

• The ability to transform your business will be directly tied to the universal law of exchange. [07:16]

• “If you have to wake up to an alarm clock, you don’t have a big enough dream.” ~Paul Hutchinson [11:33]

• “You can use your talent to create massive good in the world.” ~Paul Hutchinson [14:32]

• To achieve success, you must clearly identify your destination. Once you have that clarity, the vehicles that will sustain and get you there will start to show up. [18:39]

• “Faith is a principle of power.” ~Paul Hutchinson [19:29]

• Expressing gratitude for things that have not yet happened in your life is the purest form of faith. [21:21]

• “You can be, do, and have anything you want. You just have to decide what it is, believe in it, visualize it, hold onto it, and be willing to do the work.” ~Paul Hutchinson [26:02]

• Hard work alone doesn’t guarantee success; you must have a clear vision of where you are going. [26:55]

• The majority of children who are trafficked come from broken homes, broken families, and dysfunctional foster care programs. [44:05]

• 92% of sexually abused children are abused by a family member or a neighbor. [44:23]

• Half of the women you know have been victims of sexual abuse at some point in their lives. [44:35]

People Mentioned and Other Resources:

1. LeBron James

2. Eduardo Verástegui

3. Abraham Lincoln

4. Harriet Beecher Stowe

5. How to Win Friends & Influence People: https://bit.ly/4fzZSlN

6. The Psychology of Achievement: https://bit.ly/3WR5Kj8

7. Little Boy: https://www.imdb.com/title/tt1810683/

8. Uncle Tom’s Cabin: https://bit.ly/4fCuDGH

Keep In Touch with Paul Hutchinson:

Website (Personal): https://www.paulhutchinsonofficial.com/

Website (Child Liberation Foundation): https://liberatechildren.org/

Website (Liberating Humanity): https://liberating-humanity.com/

LST #103: Creating a Podcast From Scratch w/ Alex Sanfilippo

Tue, 30 Jul 2024 08:00:00 GMT

Today, we’re excited to have Alex Sanfilippo back on the show. Alex is an entrepreneur and the founder of PodPros, a software company focused on the podcasting industry. He is also a podcast host of the top-rated podcast called Podcasting Made Simple and a lead podcast educator.

In this episode, Alex provides an in-depth guide for anyone looking to start their own podcast. He covers everything from using Google Trends to uncover popular topics to selecting an ideal podcast name that helps your target audience find you organically.

As the discussion unfolds, he offers practical tips for crafting a compelling podcast description and designing captivating cover art. Additionally, discover creative ideas for your first episode and gain insights into the ideal podcast episode length to keep your audience engaged.

Lastly, Alex shares his expert advice on publishing and promoting your podcast. He emphasizes the importance of joining niche communities on social media, where you can establish yourself as a key figure and drive your podcast’s success. Tune in for more invaluable insights on how to make your podcasting journey a success!

During this episode, you will learn about:

[02:02] What is PodScore.io?

[03:41] What’s the first step in starting a podcast?

[04:36] How to leverage Google Trends to identify trending topics for your podcast

[08:58] Can you base an entire podcast on the Cybertruck, or should it be just a single episode?

[12:45] Tips for choosing a great podcast name or title

[15:13] Ubersuggest: https://neilpatel.com/ubersuggest/

[20:55] How to write a podcast description

[22:57] Designing a captivating podcast cover art

[24:00] OnlyPod: https://onlypod.com/podcast-cover-preview

[25:16] Should you use your photo on podcast cover art?

[26:24] The Model Health Show: https://podcasts.apple.com/us/podcast/the-model-health-show/id640246578

[28:03] Ideas for your first podcast episode

[31:08] How many episodes should you have in your backlog before launching your podcast?

[33:35] What is the ideal length for a podcast episode?

[37:15] How to Publish a Podcast

[37:32] Buzzsprout: https://www.buzzsprout.com/

[40:08] What are the effects of changing your podcast name?

[41:35] How to promote a podcast

[44:04] mowPod Boost: https://boost.mowpod.com/

[45:49] Additional tools and tips for creating a podcast

[46:44] Get free access to the podcasting tools that Alex uses

PodScore.io: https://start.podscore.io/

[48:03] Listen to Increase Social Proof Using Podcast Testimonials Episode: https://podmatch.com/ep/280

Key Takeaways:

• When starting a podcast, begin by defining your “why” and then create an avatar that represents that purpose. [03:41]

• Podcasts are most commonly discovered through search. [15:59]

• The titles, descriptions, and covers of your podcast and episodes are key because, if positioned correctly, they can significantly boost your success. [16:25]

• AI is not removing creativity; it’s taking away the excuse of ‘I can’t do that.’ ~Alex Sanfilippo [21:27]

• Producing weekly podcasts helps your listeners stay engaged and remember to tune in, compared to biweekly or monthly episodes.[32:14]

• “Do hard things early in the week, and then you’ve got a great week in front of you.” ~Ben Albert [32:22]

• To promote your podcast, join as many niche social media communities related to your topic as possible. Establish yourself as an authority in these communities and become the icon that drives your podcast’s success.[42:29]

People Mentioned and Other Resources:

1. PodScore.io

2. Ubersuggest

3. OnlyPod

4. Shawn Stevenson

5. Buzzsprout

6. Podetize

7. mowPod Boost

Keep In Touch with Alex Sanfilippo:

Personal Website: https://alexsanfilippo.com/

PodMatch Website: https://podmatch.com/

PodPros Website: https://podpros.com/

LinkedIn: https://www.linkedin.com/in/alexsanfilippo/

Instagram: https://www.instagram.com/ajsanfilippo/

This feed is JUST LEARN SPEAK TEACH EPISODES.

Alex Sanfilippo || Podcasting Made Simple (Rebroadcast)

Mon, 29 Jul 2024 08:00:00 GMT

Learn Speak Teach Episode #71 with Alex Sanfilippo

Full Show Notes At: https://realbusinessconnections.com/episode/alex-sanfilippo/

Watch The Episode on Youtube: https://youtu.be/wNJQlU2VyZs

During this episode, you will learn about:

[03:50] A quick bio of our guest; Alex Sanfilippo

[05:23] Where his love, passion and proficiency in podcasting began

[09:38] His first attempt at podcasting

[11:56] LST #56 w/ Steve D Sims; https://realbusinessconnections.com/episode/stevesims/

[14:18] Tips for building a remarkable podcast brand

[18:07] What should be the first move when starting a podcast?

[20:07] How to ensure you are creating quality podcast content

[24:27] The benefits of niching down

[26:44] How do you reach the target audience for your niche podcast

[29:55] Learn more from Alex; https://podpros.com/win

[32:05] PodMatch (A podcast booking service that automatically matches ideal podcast hosts and guests for interviews)

[37:06] The benefits of being a podcast guest

[41:57] How to prepare to be a podcast guest

[44:14] Tips on how to pitch a podcast that you want to be a guest on

[50:18] How to create an effective podcast Call to Action (CTA)

[52:21] How to connect with Alex and learn more about podcasting; https://podpros.com/win

[53:57] Rapid Fire Round

[56:48] Playlist by Alex Sanfilippo; Punk Till We Die

[59:34] Integration assignment

Key Takeaways:

• “Perfection is the enemy of done.” ~Alex Sanfilippo [16:09]

• “People will forgive you for the lack of quality of your content but not for the lack of the content itself.” ~Alex Sanfilippo [19:14]

• To ensure you are creating quality podcast content, you have to figure out what you know you do to serve the world and how you can show up and do that [20:14]

• When you niche down your podcast, you give people a way and a reason to identify with you as a podcaster [26:34]

• Being a podcast guest helps you to learn your message well as a podcaster [41:05]

• Your Call to Action should be singular, memorable, and free [50:19]

People Mentioned and Other Resources:

1. Steve D Sims

Keep In Touch with Alex Sanfilippo:

Personal Website: https://alexsanfilippo.com/

PodMatch Website: https://podmatch.com/

PodPros Website: https://podpros.com/

LinkedIn: https://www.linkedin.com/in/alexsanfilippo/

Instagram: https://www.instagram.com/ajsanfilippo/

Twitter: https://twitter.com/AJSanfi

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LST #102: Libraries, Weight Rooms, and Mental Fitness w/ DJ Logory

Wed, 17 Jul 2024 08:00:00 GMT

Learn Speak Teach Episode #102 with DJ Logory.

Full show notes at: https://realbusinessconnections.com/podcast/djlogory

Watch the full episode on Youtube: https://youtu.be/pHh-PToHaJU

During this episode, you will learn about:

[01:18] Ben on The Libraries and Weight Rooms Podcast: https://youtu.be/ELo3jM-WDvo?si=BCkuPJkmFzNAgJ6m

[02:19] Why DJ Logory prefers writing handwritten letters to show appreciation to those who help him

[05:06] Why does he always put in extra effort and go beyond what is expected in various aspects of life?

[07:20] Areas in life where DJ Logory always goes the extra mile–plus one lap

[12:45] The backstory of DJ Logory’s struggle with mental fitness and how he navigated it

[17:27] Taking a proactive approach to mental fitness

[21:40] Understanding consistency

[24:41] Tip for maintaining consistency

[26:24] The story of the dog and the nail and how it relates to us

[29:54] The bicep curls for the mind

[34:00] Examples of self-reflection questions for introspection

[35:40] What is DJ Logory’s purpose and passion in life?

[36:44] What feeling smart, strong, and capable entails

[37:53] Why most men struggle with mental fitness

[42:46] The 3C’s for building mental fitness

[43:11] #1 Clarity

[44:12] #2 Confidence

[45:30] #3 Consistency

[48:29] Do you feel jealous or inspired by the success of others?

[54:17] Michael Sartain

[58:06] Things that DJ Logory believes that others possibly don’t

[01:02:15] Get in touch with DJ Logory

Instagram: https://www.instagram.com/djlogory/

Website: www.djlogory.com

: https://www.youracresofdiamonds.com/

Podcast: https://open.spotify.com/show/5ljmuwZbZ1hluRBomooILE

[01:03:34] The 3 major takeaways

Key Takeaways:

• Doing things that you really don’t want to do is not for everybody, but some people really value it. [09:56]

• Being consistent with certain things in your life on a daily basis and taking yourself seriously enough to prioritize those aspects is crucial, even though those activities might not be something you want to engage in every day. [10:17]

• “The more uncomfortable things we do, the more comfortable the life we live.” ~DJ Logory [11:50]

• “Don’t try to be perfect; try to simply just outlast.” ~DJ Logory [23:00]

• We are consistent with the things that matter most to us. [24:47]

• Use the pain and negative self-talk to push you into the things you want to be consistent with. [28:05]

• “Your life is a reflection of the questions you are willing to be asked or ask yourself.” [33:11]

• Having the courage to ask for help is a sign of toughness. [39:17]

• “Confidence is the absence of fear.” ~DJ Logory [44:17]

• “Consistency is a quiet formula for trusting yourself more.” ~DJ Logory [45:30]

• “I do not like that man. I must get to know him better.” ~Abraham Lincoln [51:12]

• “Every event that happens to you can be turned into a gift or an opportunity.” ~DJ Logory [58:09]

• When we face difficult events in our lives, allowing ourselves to feel the emotions and acknowledge the reality of it is a necessary step towards discovering the gift and the opportunity. [59:56]

• “Curiosity is a superpower.” ~DJ Logory [01:03:35]

• “Hold yourself to a high standard while also forgiving yourself.” ~DJ Logory [01:03:47]

• “Use pain as a resource.” ~DJ Logory [01:03:58]

People Mentioned and Other Resources:

6. The Power of One More: https://bit.ly/3VWhAqz

7. Heroic: https://www.heroic.us/brian-johnson

8. Discipline Equals Freedom: https://bit.ly/3S1QAVC

9. Setup: https://bit.ly/3xWkqnF

Keep In Touch with DJ Logory:

Website: www.djlogory.com

: https://www.youracresofdiamonds.com/

LinkedIn: https://www.linkedin.com/in/dj-logory-96b573ba/

Instagram: https://www.instagram.com/djlogory/

Podcast: https://open.spotify.com/show/5ljmuwZbZ1hluRBomooILE

LST #101: Live Objection Handling, Marketing, and Sales with Aaron Martinez of Closers.IO

Mon, 08 Jul 2024 01:50:18 GMT

Learn Speak Teach Episode #101 with Aaron Martinez.

Many people encounter challenges in making sales, such as understanding customer needs, effectively addressing objections, and successfully closing deals.

In this eye-opening conversation, Ben Albert speaks with Aaron Martinez, a partner at Closers.io. Closers.io is a sales training and recruitment company for coaches, consultants, course creators, marketing agencies, and other online service-based businesses.

Aaron begins by debunking the biggest misconception about social media and delves into the challenges facing the coaching/education industry. He then shares the backstory of Closers.io, providing insights into his pivotal role within the organization.

He highlights the unpredictable nature of organic content compared to the more immediate validation seen with paid advertising on platforms like Facebook and YouTube. Moreover, he discusses the interconnection between sales & marketing, and explores why salespeople often struggle to close deals.

As we wrap up, Aaron provides valuable insights on when to introduce pricing during the sales process. Additionally, he explores the psychology behind sales objections and shares actionable tips on how to handle them skillfully.

During this episode, you will learn about:

[01:12] The biggest misconception about social media

[05:42] Introducing today’s guest, Aaron Martinez

[06:36] Some of the clients that Closers.io works with

[07:35] The current challenges in the coaching/education industry

[09:40] The backstory of Closers.io

[11:13] Aaron’s partnership with Closers.io

[13:40] Organic content vs Paid advertising

[17:10] How sales and marketing are intertwined

[18:21] Recommended reading:

• Breakthrough Advertising: https://bit.ly/3Ry3WbP

• Alex Hormozi’s books: https://bit.ly/4c1WfTH

[19:24] Aaron's favorite method of selling

[22:20] Why salespeople struggle to close a sale

[30:26] When should you discuss the price in the sales process?

[37:58] The psychology of sales objections and how to handle them

[45:00] Connect and learn more from Aaron Martinez

Instagram: https://www.instagram.com/aaronmakescontent/

[46:42] Integration assignment

[49:32] Why Aaron prefers voice messages over text messages

Key Takeaways:

• The reason a video might not perform well on social media is often due to its intro being too long, too confusing, or too niched. [02:13]

• When doing paid advertising, start with Facebook and YouTube ads because they help you validate way quicker. [13:40]

• Organic marketing is unpredictable, unlike paid advertising. [14:04]

• If you lack knowledge in sales and conversion, you might generate a ton of leads from organic marketing, but they still won't convert because you don't know how to turn those viewers into customers. [14:27]

• Consultative selling simplifies the process because it builds rapport and trust with your prospects. Instead of feeling pressured, they feel motivated to work with you. [20:48]

• The first person to speak after the price is mentioned loses. [35:27]

• In the psychology of sales objections, humans tend to give reasons that do not make them sound weak. [38:34]

People Mentioned and Other Resources:

1. Cole Gordon

2. Dean Graziosi

3. Jay Abraham

4. Frank Kern

5. Russell Brunson

6. Alex Hormozi

7. Breakthrough Advertising: https://bit.ly/3Ry3WbP

Keep In Touch with Aaron Martinez :

Website: https://closers.io/

Instagram: https://www.instagram.com/aaronmakescontent/

YouTube:https://www.youtube.com/@AaronMakesVideo

Threads: https://www.threads.net/@aaronmakescontent

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This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player.

LST #100: Linkedin Q+A w/ Jasmin Alić "Hey Jay"

Tue, 18 Jun 2024 01:32:04 GMT

Learn Speak Teach Episode #100 with Jasmin Alić.

LinkedIn serves as an invaluable platform for both businesses and professionals, providing opportunities to expand networks and showcase expertise. However, achieving growth and visibility on LinkedIn can be challenging for many individuals due to the intense competition.

In this episode, we are joined by Jasmin Alić, a Copywriter, Brand Strategist, and LinkedIn Coach. Jasmin unveils the key strategy for maximizing visibility, influence, and sales on LinkedIn. Discover why building visibility on social media demands more than just posting content; it also requires networking.

Jasmin shares his engagement strategy on LinkedIn, underscoring the importance of focusing on visibility alongside your content. Learn the secrets to increasing your visibility through comments as Jasmin breaks down the importance of commenting not just for the author but for everyone who engages with the post.

Tune in and learn strategies for standing out and boosting engagement through direct messages. Additionally, Jasmin guides listeners through essential factors to consider when creating content on LinkedIn.

As we wrap up, he discusses the big mistake users make on LinkedIn that hinders their visibility. Moreover, he delves into the golden rule for personal branding and offers insights on how to kickstart your content journey on LinkedIn.

During this episode, you will learn about:

[03:49] Meet our guest, Jasmin Alić | Hey Jay

[07:17] Jasmin’s love for burgers

[10:20] How he integrates faith in the marketplace

[14:10] The key strategy for LinkedIn visibility, influence, and sales

[14:58] Jasmin’s LinkedIn engagement strategy

[16:14] How to increase visibility through comments

[23:13] How to view the latest posts from selected LinkedIn connections by bookmarking your custom feed

[27:11] Strategies for standing out and boosting engagement through direct messages (DMs)

[34:09] What makes LinkedIn different from other social media platforms?

[38:14] Essential factors to consider when creating content on LinkedIn

[45:30] Connect and learn more from Jasmin Alić

LinkedIn: https://www.linkedin.com/in/alicjasmin/

[48:08] The big mistake people make on LinkedIn that hurts their visibility

[50:17] The one rule for personal branding

[51:52] Should you use your real name when building a personal brand on LinkedIn?

[55:09] How to begin posting content on LinkedIn

[56:42] Connect with Jasmin Alić: https://www.linkedin.com/in/alicjasmin/

Key Takeaways:

• “Every failure is a place to learn.” ~Jasmin Alić [06:14]

• Building visibility on social media requires more than just content; you should also prioritize networking. [14:10]

• The visibility gained through comments is what actually drives the visibility of your profile, your posts, and consequently your offers. [15:22]

• To increase visibility through comments, stop commenting solely for the author and instead, comment for everyone reading the post. [16:14]

• To stand out and boost your engagement via DMs, offer people something valuable for free. [27:30]

• LinkedIn is a business platform, whereas other social media platforms are content platforms. [34:13]

• To grow on LinkedIn, you have to post consistently. [38:22]

• “People may come for your content, but they stay for you.” ~Jasmin Alić [42:50]

• Content resonates not only because of the information it provides but also because of the person delivering it. [44:05]

• If you publish a piece of content, ensure you’re available to respond to people’s comments. [48:18]

• If you’re establishing a personal brand on LinkedIn, use your real name. [51:52]

Keep In Touch with Jasmin Alić:

Website: https://www.hey-jay.com/

Twitter: https://x.com/thejasminalic

LinkedIn: https://www.linkedin.com/in/alicjasmin/

Instagram: https://www.instagram.com/thejasminalic

This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections'

LST #99: Become A Man Of Action w/ Michael Sartain

Mon, 22 Apr 2024 01:44:04 GMT

Learn Speak Teach Episode #99 with Michael Sartain.

Full show notes at: https://realbusinessconnections.com/podcast/michaelsartain/

Watch the episode on Youtube: https://youtu.be/1nOpxniFD3Q

During this episode, you will learn about:

[02:24] Favorite guests Michael Sartain has interviewed on The Michael Sartain Podcast

[03:31] Michael’s opinions regarding individuals who pretend to be affluent and successful

[06:59] Why the world promotes wrong social skills

[09:05] The difference between genuinely wealthy individuals and those who merely feign wealth

[13:53] Why Michael created the Men of Action (MOA) mentoring program

[16:16] Why men comprise the majority in self-help communities

[21:55] Men of Action (MOA) mentoring course: https://www.moamentoring.com/

[24:34] Michael’s advice for individuals who are aware of what they ought to do but struggle to take action

[28:07] How to deal with failure

[32:59] The significance of mentors

[35:24] The importance of gratitude in life

[37:02] How embracing gratitude has changed Michael’s life

[39:53] Why you should focus on taking only one mastermind at a time

[43:13] Scaling your business by hiring people to reclaim your time

[46:14] Connect and learn more from Michael Sartain

Instagram: https://www.instagram.com/michaelsartain

Website: https://www.moamentoring.com/

Join the Men of Action forum: https://www.skool.com/men-of-action-free

To join the Men of Action team, kindly apply at: https://www.moamentoring.com/jobs

[48:56] The misconceptions people have about Michael Sartain

Key Takeaways:

• Due to the predominance of online interactions today, people aren’t learning social skills in the same way as previous generations. [07:08]

• Every man is born with a burden of performance. [17:09]

• “You will be paid in linear proportion to the complexity of the problem you solve.” ~Elon Musk [18:41]

• When you solve problems, you will naturally feel better about yourself. [26:05]

• The knowledge, insights, and experiences left unshared when we die become wasted. [32:24]

• When you start following successful people, you will realize that they leave behind valuable clues. [33:06]

• As you attempt to do more things simultaneously, your efficiency decreases. Conversely, focusing on one task for a longer period leads to a significant increase in productivity. [40:27]

• If you want to scale your business, don’t hire people to help you scale your business; hire people to give you back your time. [43:53]

People Mentioned and Other Resources:

1. Tai Lopez

2. David Buss

4. Ryan Pineda

8. Elon Musk

10. Henry VIII

11. Nick Santonastasso

12. Steven Pinker

13. Alex Hormozi

14. Stirling Cooper

15. The Power of No: https://amzn.to/3VSSfzC

16. The 4-Hour Workweek: https://bit.ly/3UauDVP

17. The Tipping Point: https://bit.ly/49vERnZ

18. The ONE Thing: https://bit.ly/3LwoJZB

19. Buy Back Your Time: https://bit.ly/3JeiTeH

Keep In Touch with Michael Sartain:

Website: https://www.moamentoring.com/

LinkedIn: https://www.linkedin.com/in/michaelsartain/

Instagram: https://www.instagram.com/michaelsartain

Facebook: https://www.facebook.com/MichaelSartain/

—

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LinkedIn: www.linkedin.com/in/balbertmarkting

https://realbusinessconnections.com/podcast/calfussman/

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LST is made possible by www://balbertmarketing.com/

LST #98: Cal Fussman Discusses AI and Human Connection

Tue, 16 Apr 2024 03:17:18 GMT

Learn Speak Teach Episode #98 with Cal Fussman

In a world dominated by technological advancements such as AI, which have the potential to limit human connections, it is imperative to prioritize and actively cultivate authentic human connections.

Today, we are thrilled to welcome back Cal Fussman, an American journalist, host of the Big Questions Podcast, and author. In this episode, Cal takes us through the profound implications of Artificial intelligence (AI) on human connection.

Discover what bit rot is and learn valuable tips on how to protect your photos in the digital age. Moreover, we take a closer look at how AI is revolutionizing the field of photography and videography.

Get ready to embark on a journey with Cal as he shares how he built deep connections during his travels around the world. Uncover strategies for overcoming the obstacles that hinder our ability to connect with others and gain valuable insights into why focusing on building authentic connections is important.

As the conversation unfolds, he reveals why young people are finding it difficult to embrace vulnerability today and shares his perspective on AI. Additionally, he highlights the limitations of ChatGPT, asserting that while AI can attempt to copy humans, it cannot replace us.

During this episode, you will learn about:

[01:32] What is “bit rot”, and how can you protect your photos?

[02:15] How AI is impacting photography and videography

[03:29] LST Eps #60 w/ Cal Fussman:

[05:04] Boris Eldagsen’s award-winning AI-generated photo

[06:30] Ai-generated impersonations of Joe Biden’s voice

[08:37] How Cal built deep connections during his travels around the world

[14:44] LST Eps #62 w/ Nick Gray || The 2-Hour Cocktail Party:

https://realbusinessconnections.com/podcast/nickgray/

[14:47] LST Eps #89 w/ Michael Bungay Stanier:

https://realbusinessconnections.com/podcast/mbs/

[15:16] Ben’s cocktail party

[16:44] How to deal with challenges that hinder our ability to connect with others

[21:42] Why holding parties is important for society

[23:24] Why young people are finding it difficult to embrace vulnerability today

[26:35] What makes a good icebreaker?

[35:17] Has Cal ever planned a party?

[37:27] “The Internship” Movie: https://www.imdb.com/title/tt2234155/

[42:05] Why focusing on building authentic connections is important

[43:38] What is Cal’s perspective on AI?

[45:05] Cal’s views on ChatGPT writing

[47:12] Limitations of ChatGPT

[01:02:25] Cal’s final words for the audience

[01:04:44] Connect with Cal Fussman

Website: https://www.calfussman.com/

Key Takeaways:

• It’s crucial to prioritize strengthening authentic connections, particularly now that many individuals are working remotely after the pandemic. [07:29]

• Nowadays, young people are finding it increasingly difficult to be vulnerable. In the past, personal matters often remained private; however, with the widespread use of smartphones today, one’s vulnerability can quickly become publicized worldwide. [23:10]

• In sales, making connections brings you one step closer to the sale. [38:27]

• ChatGPT’s knowledge is limited to the past; it cannot generate new ideas or move forward beyond the information it has been given. [47:12]

• AI can try to copy humans, but it cannot be us. [01:04:01]

People Mentioned and Other Resources:

1. Shane Balkowitsch

2. Boris Eldagsen

3. Mary Barra

4. Tom Cruise

5. Jack Nicholson

6. Aaron Sorkin

7. Jack Welch

8. Salman Rushdie

9. The 2-Hour Cocktail Party: How to Build Big Relationships with Small Gatherings: https://bit.ly/3Ix0OYk

10. “The Internship” Movie: https://www.imdb.com/title/tt2234155/

Keep In Touch with Cal Fussman:

Website: https://www.calfussman.com/

LinkedIn: https://www.linkedin.com/in/calfussman/

Instagram: https://www.instagram.com/calfussman/

Twitter: https://twitter.com/calfussman

Big Questions Podcast: https://www.calfussman.com/podcast

—

Cal Fussman || Big Questions & Deep Connections (Rebroadcast)

Mon, 15 Apr 2024 07:00:00 GMT

Learn Speak Teach Episode #60 with Cal Fussman.

Full Show Notes at: https://realbusinessconnections.com/episode/calfussman/

As our world rapidly evolves, so does the way we connect with others. While technology has brought us closer in many ways, it has also made it harder for us to find meaningful face-to-face interactions. But it's important to remember that true connection comes from the heart, and that's why it's crucial to rekindle the art of meaningful conversation.

Asking big questions can help us get to know each other on a deeper level, strengthen relationships, and foster a sense of community. Building strong connections with our coworkers and team members can lead to increased productivity, creativity, and overall success. So let's embrace the power of communication and start having heart-to-heart conversations today!

Join the conversation with your host Ben Albert as he interviews Cal Fussman. Cal is an American journalist, host of the Big Questions Podcast, and author. He is a writer-at-large for Esquire magazine, where he has interviewed icons who’ve shaped world history: Ted Kennedy, Jeff Bezos, Richard Branson, Robert De Niro, Clint Eastwood, Al Pacino, George Clooney, Leonardo DiCaprio, Tom Hanks, Bruce Springsteen, Dr. Dre, Quincy Jones, Woody Allen, Barbara Walters, Pelé, Yao Ming, Serena Williams, John Wooden, Muhammad Ali and many more.

He shares reflections on some of the icons he has interacted with and explains his source of inspiration for traveling the world. Additionally, he reveals what inspired the theme of connection on the Big Questions podcast and discusses what people can do to reconnect

When Cal speaks, you are listening to everyone he has ever interviewed.

Tune in!

During this episode, you will learn about;

[01:07] Episode introduction

[03:20] Has Cal ever felt like an imposter?

[03:38] How Cal’s interview style started

[07:11] The story about Cal’s trip around the world

[16:14] His source of inspiration for traveling the world

[17:29] Cal’s reflection on Pelé; From the Big Questions podcast: http://bit.ly/40uIxTK

[20:43] The ‘golden rule’ of interviewing

[30:12] His reflections on Larry King

[33:24] Why he started the Big Questions podcast

[35:17] The first time Ben Albert heard about Cal on The Tim Ferriss Show podcast: https://tim.blog/2016/03/11/the-interview-master-cal-fussman-and-the-power-of-listening/

[37:54] What inspired the theme of connection on the Big Questions podcast?

[42:52] What can people do to reconnect?

[49:36] How technology has brought about disconnection among the youth and how we can help them create meaningful connections with other people

[58:26] How to connect with Cal Fussman: https://www.calfussman.com/

Key Takeaways:

When interviewing a person, focus on one question at a time because if you ask several questions at once, it will be hard for the subject to remember all the questions in the order you asked them. Moreover, the subject can avoid some questions that you are curious about. [20:43]

“In order to connect, you have to listen to the other person.” ~Cal Fussman [43:18]

“Every time you share a problem with somebody, you cut it in half.”~Cal Fussman[46:11]

Connection comes through the heart, not through a machine. We need to realign our hearts to connect. [47:41]

To reconnect with each other, we should start looking each other in the eyes, and speak with each other in a way that touches each other's hearts [48:08]

–

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LST #97: Chris Do of The Futur Answers Fan Questions and Teaches Personal Branding

Mon, 01 Apr 2024 07:00:00 GMT

Learn Speak Teach Episode #97 with Chris Do. (rebroadcast)

Full show notes at: https://realbusinessconnections.com/podcast/ChrisDo

Watch The Full Episode on Youtube: https://youtu.be/BO28boHgZaw

During this episode, you will learn about:

[03:17] Why Chris Do is passionate about what he does

[04:07] Chris Do’s Journey: From Immigrant to Emmy Award Winner

[05:25] Learn more about Chris

Website: https://thefutur.com/

Podcast: https://thefutur.com/podcast

[07:07] What are the key requirements for individuals transitioning from corporate to starting their businesses?

[07:12] What is a marketable skill, and how do you identify yours?

[11:00] Selecting the social platforms that you should use to market yourself

[15:56] What content should you share on your platform, and what factors should you consider?

[18:15] How to identify and locate your clients

[26:15] An effective strategy for reaching out to your target audience

[28:44] How to sell to your clients

[34:55] How to create a customer experience that encourages them to give you referrals

[37:25] The listeners’ questions session

[37:34] LST #21 w/ Erin Diehl: https://realbusinessconnections.com/podcast/erindiehl/

LST #64 w/ Erin Diehl: https://realbusinessconnections.com/podcast/erindiehl2/

LST #93 w/ Erin Diehl: https://realbusinessconnections.com/podcast/erindiehl3/

[38:04] Ampersand Studios: https://amperstudios.com/miami/

[38:39] What to do when you encounter a design barrier

[42:14] Chris Do’s music playlist

[43:12] How to build your personal brand as a creative entrepreneur while juggling client and personal projects

[44:25] Chris Do’s advice to anyone who feels like throwing in the towel in the design profession

[47:15] How to appeal to Gen Z audience by creating engaging, beneficial short-form content

[48:00] Short-form content vs. Long-form content

[50:21] Connect with Chris

Website: https://thefutur.com/

[50:42] Chris Do’s book, Pocket Full of Do: https://bit.ly/3PqtNBt

Key Takeaways:

• A marketable skill is a skill in high demand, where there is a substantial number of individuals actively seeking your expertise and willing to pay for it. [07:12]

• “When you have a certain amount of expertise, and you look at the same problem over and over again, you notice patterns.” ~Blair Enns [09:32]

• “Low variance in process equals low variance in outcome.” ~Blair Enns [09:44]

• “The number one rule in social content is first you must think, and to demonstrate that you are thinking, you must write.” ~Chris Do [11:22]

• The choice of social platform greatly depends on your target audience. [14:32]

• Most people seeking a solution don’t know the real problem, so you can focus a lot of your content on what the problem is and talk about it in several different ways. [16:58]

• Sales involves asking smart questions and then simply listening. [29:19]

• By not selling people things, you’re more likely to sell more frequently with less resistance. [32:39]

• “Scarce things are rare, and rare things are valuable.” ~Chris Do [44:54]

• You will have dark days in your business and relationships, but know they are just part of the game. Learn to love the grind; it will eventually lead to a better place. [46:00]

• In short-form content, you may achieve large viewership numbers but typically little loyalty. Conversely, long-form content encourages audience commitment, fostering engagement and building connections with the content creator. [48:00]

• When producing short-form content, inject a significant part of your personality because that will help you build a connection with your audience. [49:17]

Keep In Touch with Chris Do:

Website: https://thefutur.com/

LinkedIn: https://www.linkedin.com/in/thechrisdo/

Instagram: https://www.instagram.com/thechrisdo/

YouTube: https://www.youtube.com/channel/UC-b3c7kxa5vU-bnmaROgvog

Twitter: https://twitter.com/theChrisDo?

Facebook: https://web.facebook.com/chrisdo72/

This feed is JUST LEARN SPEAK TEACH EPISODES.

LST #96: Guestio Founder Travis Chappell Shares How Rejection Changed His Life

Mon, 18 Mar 2024 08:00:00 GMT

Learn Speak Teach Episode #96 with Travis Chappell.

Facing rejection is just a part of the journey when you’re striving for success. The most successful people understand that everything worthwhile involves a lot of rejection, and they know how to handle it and keep going.

In today’s episode, Ben Albert sits down with Travis Chappell, who overcame rejection as a door-to-door salesman to become the founder and CEO of Guestio.com, a premier guest and show booking marketplace. Additionally, Travis is the host of the top-ranked podcast ‘Travis Makes Friends.’

Renowned for his expertise in sales consulting, relationship building, and content creation, he has transitioned from a door-to-door salesman to a respected thought leader featured in places like Forbes and Entrepreneur.

He shares his remarkable journey from being a door-to-door salesman to becoming a thriving podcaster. Discover the secrets behind Travis’s success in sales and how he applied those skills to excel in podcasting.

Travis shares candid insights into his early days as a podcaster and offers invaluable tips on how not to give up, inspiring listeners to persevere through their entrepreneurial endeavors.

Lastly, we explore how podcasting has changed his life as an entrepreneur and content creator. Travis’s uplifting story will inspire you to embrace rejection and maintain unwavering determination on your own journey to success.

Watch the full episode on Youtube: https://youtu.be/0uUo0At-DeY

During this episode, you will learn about:

[03:11] Our guest: Travis Chappell

[05:56] His experience as a door-to-door salesman

[07:46] What made Travis good at door-to-door salesmanship?

[15:10] How Travis transitioned from door-to-door salesmanship to podcasting

[20:09] Travis Chappell’s definition of true freedom

[23:28] What was it like for Travis in the early days of his podcasting journey?

[30:15] Tips on how not to give up

[38:19] How podcasting has changed his life as an entrepreneur and content creator

[39:48] Some of the great people Travis has interviewed on his show

[46:45] The Guestio platform

[48:02] Guestio Website: https://guestio.com/

[49:05] How to be a great podcast guest

[50:56] Guide on how to get booked on podcasts: https://guestio.com

[51:58] Travis Makes Friends Podcast

Website: https://www.travischappell.com/podcast

YouTube: https://www.youtube.com/@travismakesfriends/videos

Key Takeaways:

• True freedom encompasses time freedom, financial freedom, and location freedom. [20:09]

• In podcasting, you don’t have to be the expert to start a show; you can simply be the person who helps others discover the expert. [23:56]

• “Rejection is a part of any form of success that you are ever going to experience.” ~Travis Chappell [26:05]

• The most successful people learn how to overcome and deal with rejection. [26:42]

• Everything you do that is worthwhile will involve a lot of rejection. [26:56]

• If you lack clarity about where you’re headed, you’ll end up giving up. [30:26]

• “Sometimes you’ve got to take that idea behind the barn and shoot it.” ~Kevin O’Leary [32:42]

• “Within commitment lies true freedom.” ~Travis Chappell [34:38]

People Mentioned and Other Resources:

1. Joe Rogan

2. Kevin O’Leary

3. Shaquille O’Neal

4. Dane Cook

5. Rob Dyrdek

6. How I Built This: https://bit.ly/48mnsxt

Keep In Touch with Travis Chappell:

Website: https://www.travischappell.com/

Twitter: https://twitter.com/traviscchappell?lang=en

Facebook: https://www.facebook.com/traviscchappell

Instagram: https://www.instagram.com/travischappell/

YouTube: https://www.youtube.com/@travismakesfriends

Linktr.ee: https://linktr.ee/travischappell

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LST #95: How Matt Gerlach Became Unapologetically Abundant

Mon, 04 Mar 2024 01:48:57 GMT

Learn Speak Teach Episode #95 with Matt Gerlach.

In this episode of Learn Speak Teach, Ben Albert talks with Matt Gerlach, a successful entrepreneur who transformed his personal struggles into achievements. Matt discusses overcoming anxiety and depression, the impact of childhood trauma, and the importance of recognizing one's ability to choose healing. He emphasizes gratitude, health, and the power of community, offering a preview of his upcoming book and his vision for his mastermind group.

Watch the full episode on Youtube: https://youtu.be/vPOPSK8yQEo

During this episode, you will learn about:

[02:09] A short bio of our guest; Matt Gerlach

[03:32] The onset of Matt's battle with anxiety, depression, and panic attacks

[06:52] How his healing journey began

[11:13] A backstory of Matt's traumatic childhood experience

[19:12] What played the major role in helping Matt overcome childhood trauma and anxiety?

[29:20] Why do people find it hard to take a leap to heal and transform their lives?

[35:33] Matt's advice on the value of gratitude

[40:28] Essential things in life that are rarely noticed

[52:07] Taylor Swift's masters dispute and how she navigated it

[53:35] Matt's favorite music

• Drake • Adele • Nicki Minaj • Taylor Swift • Steely Dan • Pink Floyd • Brooklyn Hip-Hop • The Notorious B.I.G

[57:29] His favorite podcasts

• The Tim Ferriss Show • Armchair Expert Podcast • Unlocking Us Podcast by Brené Brown • We Can Do Hard Things • Where Should We Begin by Esther Perel

[1:01:15] Recommended reading

• Untamed • The Year of Magical Thinking • Blue Nights • Building a StoryBran The Daily d

[1:04:17] Matt's upcoming book

[1:12:48] Why building a community and helping one another is essential in everything Matt does

[1:14:55] What Matt hopes to achieve through his mastermind community

[1:16:47] The Abundance Activation Mastermind: https://mattgerlach.com/

Key Takeaways:

• “The wake-up calls will keep happening until you listen.” ~Oprah Winfrey [11:52]

• Taking ownership and responsibility for circumstances is different from blaming and shaming yourself. [21:09]

• “We can't change the past, but we can take responsibility for what we are gonna do in the future.” ~Ben Albert [21:25]

• The people who have gone through adversity are the ones who change the world. [23:34]

• Many individuals struggle to take the leap necessary to heal and transform their lives because they are unaware that they have a choice. [29:20]

• Whatever you're going through, someone has been through it before. You just need to open yourself up to other people's stories and learn that you can overcome your situation. [30:39]

• Foolish people don't learn from their mistakes; smart people learn from their mistakes, and the wisest learn from other people's mistakes. [31:02]

• You miss all the shots you don't take. [48:26]

• “The bigger the opportunity, the more focus is needed." ~Matt Gerlach [49:43]

• "You can't get good at shooting without taking a lot of shots." ~Ben Albert [50:02]

People Mentioned and Other Resources:

1. Stephen Curry

2. Taylor Swift

3. Abby Wambach

4. The Tim Ferriss Show: https://tim.blog/podcast/

5. Armchair Expert Podcast: https://armchairexpertpod.com/pods

6. Unlocking Us Podcast by Brené Brown: https://brenebrown.com/podcast-show/unlocking-us/

7. We Can Do Hard Things: https://wecandohardthingspodcast.com/

8. Where Should We Begin by Esther Perel: https://www.estherperel.com/podcast

9. The Daily: https://open.spotify.com/show/3IM0lmZxpFAY7CwMuv9H4g

10. Untamed: https://bit.ly/3uEzeFQ

11. The Year of Magical Thinking: https://bit.ly/48ivBTH

12. Blue Nights: https://bit.ly/4bEixei

13. Building a StoryBrand: https://bit.ly/3SKobml

Keep In Touch with Matt Gerlach:

Website: https://mattgerlach.com/

TikTok: https://www.tiktok.com/@iammattgerlach

Instagram: https://www.instagram.com/iammattgerlach/

Linktr.ee: https://linktr.ee/iammattgerlach

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LST #94: Marketing School with Eric Siu

Mon, 19 Feb 2024 09:00:00 GMT

Learn Speak Teach Episode #94 w/ Eric Siu.

In this episode, we are excited to welcome Eric Siu, a marketing genius and agency owner at Single Grain. Eric is also the co-host of the Marketing School podcast with Neil Patel. With a wealth of experience in digital marketing, Eric shares valuable insights into scaling marketing strategies.

We dive deep into marketing, entrepreneurship, and the game-changing role of artificial intelligence (AI). Sharing anecdotes and insights, the conversation starts with a unique marketing strategy involving free giveaways and the impact of creating memorable experiences for one’s audience.

Eric Siu, a seasoned digital marketing expert, sheds light on practical business advice, advocating for ambitious goals, innovation, and constant improvement. We discuss cutting-edge strategies like programmatic SEO and the transformative potential of AI in marketing. We reflect on the traits that define world-class marketers, including a commitment to learning, open-mindedness, and connecting with high-level individuals, offering valuable insights for marketers and entrepreneurs alike.

Listen to the full episode on Youtube: https://youtu.be/Z4E7LT7LtaI

During this episode, you will learn about:

[01:35] The power of memorable marketing experiences

[04:00] Leveraging free merchandise for brand visibility

[06:19] An introduction to Eric Siu and his journey

[08:12] Thinking bigger to achieve marketing success

[09:40] Key considerations when expanding into new marketing channels

[10:58] Focusing on product-market fit before scaling

[13:36] Strategies for reaching a million views on LinkedIn

[15:00] Leveraging LinkedIn events and retargeting options

[15:58] The danger of premature scaling

[17:54] Slow down before scaling to avoid scaling a "turd"

[19:49] Ensuring product quality through continuous customer feedback

[23:08] Eric's perspective on "internet marketers" and the importance of putting the horse before the cart.

[25:22] Characteristics of a "crappy marketer" and the importance of being improvement-focused.

[27:44] World-class marketers' traits and the importance of being improvement-obsessed.

[36:11] The potential advantages of leveraging AI tools for various business sectors.

practices.

Key Takeaways:

• "Turn on the ads for what? Like you haven't even tested it with hand-to-hand combat. You should nail it before you scale it." ~Eric Siu [16:52]

• "The talking to customers never stops. You have to build that into a muscle." ~Eric Siu [20:20]

• “If you want to fail as a marketer, work alone.” Eric Siu [26:26]

• “Do you want to model after the guy selling Lambos right now? Or do you want to model after Warren Buffett? Okay. If it's Warren Buffett, then why don't you look at everything he's written?” Eric Siu [33:06]

People Mentioned and Other Resources:

1. Neil Patel: https://neilpatel.com/

2. Levelling up: https://www.levelingup.com/

3. Single Grain: https://www.singlegrain.com/about-us/

4. Marketing School Podcast: https://marketingschool.io/

Keep In Touch with Eric Siu:

LinkedIn: https://www.linkedin.com/in/ericosiu/

Instagram: https://www.instagram.com/ericosiu/?hl=en

Twitter: https://twitter.com/ericosiu?lang=en

YouTube: https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew

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LST #93: I See You!: A Leader's Guide to Energizing Your Team Through Radical Empathy w/ Erin Diehl

Wed, 14 Feb 2024 03:05:00 GMT

Learn Speak Teach Episode #93 with Erin Diehl.

Enter into the world fostering a magnetic company culture, where self-love and selfless leadership intertwine to create a workplace that radiates positivity and productivity. In this journey, leaders become the catalysts of love, seeing the brilliance in their team members, and inspiring them to recognize their own greatness.

How can embracing self-love as a leader transform how your team perceives themselves? What happens when you lead with selflessness, nurturing a culture where each member thrives? Find out in this episode with Erin Diehl.

Erin is a Business Improv Edutainer, Failfluencer, and Professional Zoombie. Through a series of unrelated dares, Erin created Improve It!, a unique professional development company that pushes others to laugh, learn, play, and grow.

In this inspiring and enlightening conversation, Erin shares her new book, I See You!: A Leader's Guide to Energizing Your Team Through Radical Empathy. We also discuss the keynotes for a great leader to spread love and foster a magnetic company culture that attracts and retains the best employees, IDIEHL day, and empathy.

Discover the power of fostering a magnetic company culture through the principles of self-love and selfless leadership. Tune in to learn more!

Watch the full episode on Youtube: https://youtu.be/kdMt3lsdH9Y

During this episode, you will learn about:

[02:09] Why Erin is on the show for the third time

[04:40] Erin’s one-word intention for this year

[06:22] The name of Erin’s new book, “I See You!: A Leader's Guide to Energizing Your Team Through Radical Empathy”

[07:58] The meaning of the title: I See You!

[10:36] The first part of the book: Self-love

[10:58] An exercise on how you want to see your life in the future

[11:46] The self-love in leadership keynote, IDIEHL

[17:09] Going from a scarcity statement to an abundance statement

[27:54] The uniqueness that comes with authenticity and genuineness

[32:47] The benefits of living your IDIEHL day

[34:09] The importance of selfless leadership and magnetic culture

[37:25] The story of Jenna in the book

[45:10] What matters the most to Erin

[45:41] One activity from the book that we can implement and spread love

[54:10] Giving to yourself so that you can give to others

[59:02] The Four-Step Consistency Planner

Key Takeaways:

• “We have to give to ourselves first to become selfless leaders and attract our team.” ~Erin Diehl [10:35]

• “If it’s not flowing, it doesn’t feel right.” ~Ben Albert [23:03]

• “When you start to make art that you enjoy and find fun, that’s what matters the most.” ~Erin Diehl [25:21]

• “The moment you stop emulating what other people are doing and do what is true to you, people will start to recognize that because there is something that comes with authenticity.” ~Erin Diehl [27:26]

• “Taking a tiny action to show someone that you appreciate what they do can lead to collaboration, friendship, and millions of different things.” ~Ben Albert [55:55]

People Mentioned and Other Resources:

Erin’s previous episodes,

Part 1 With Erin - Episode 21: https://realbusinessconnections.com/episode/erindiehl/

Part 2 With Erin - Episode 64: https://realbusinessconnections.com/episode/erindiehl2/

Keep In Touch with Erin Diehl:

Website: https://www.learntoimproveit.com/

LinkedIn: https://www.linkedin.com/in/erindiehl/

Instagram: https://www.instagram.com/keepinitrealdiehl/

Podcast: https://www.learntoimproveit.com/podcast

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LinkedIn: https://www.linkedin.com/in/realbenalbert/

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LST #92: Leaving Orthodox Judaism w/ Tova Mirvis

Fri, 09 Feb 2024 09:00:00 GMT

Learn Speak Teach Episode #92 with Tova Mirvis.

In this episode, we're thrilled to welcome Tova Mirvis, author of "The Book of Separation." Tova shares her powerful journey of personal discovery and separation from her Orthodox Jewish Heritage. Known for best-selling novels like "Visible City", “The Outside World” and "The Ladies Auxiliary," Tova recognizes the strength of personal stories in creating connection.

Tova's experience, as shared in "The Book of Separation: A Memoir," illustrates the transformative power of storytelling and the universal importance of understanding and connection amidst life's challenges.

During our conversation, Tova talks about the complexity of her experience with divorce, filled with conflicting emotions and a sense of duty. She highlights the challenge of expressing nuanced feelings without being too prescriptive.

Tova also openly discusses her journey out of orthodoxy, emphasizing it was a series of decisions rather than one big moment.

Join us for insights into Tova's journey, inner transformation, embracing change, and the power of personal storytelling. Additionally, she gives valuable advice on listening to your inner voice, being authentic, and handling past mistakes with compassion.

Watch the episode on Youtube: https://youtu.be/2DrOTaFLvBc

During this episode, you will learn about:

[01:08] Meet our guest, Tova Mirvis

[02:14] Fiction to memoir: Tova's journey into vulnerability

[08:59] Her creative writing process

[15:53] Tova's struggle with her religions rules

[20:20] Tova's lessons in small moments and compassion for the past

[26:18] How Tova embraces authenticity in writing

[18:47] How did Tova’s book impact others?

[20:06] Tova’s pivotal moment after leaving orthodoxy

[35:28] How Tova creates stories that transform lives

[40:16] Why should we emphasize the importance of the journey rather than just focusing on reaching the destination

[45:49] A sneak peek into Tova's future novel

[48:55] Tova's creative wisdom and the art of doing and undoing

[50:08] Rapid Fire Round

Key Takeaways:

• "When you put something vulnerable out in the world, as scary as it is, it really is. I think that's what invites other people to share their stories and to want to have that sense of connection.” ~Tova Mirvis [05:36]

• "It's something I never imagined I would do. It challenges not only religious and family norms but also our self-identity. We can overcome our internal barriers, which can be the most difficult ones.” ~Tova Mirvis [17:17]

• "Despite the differences, we shared a common experience, grappling with the pain of leaving a community that shaped our core identity.” ~Tova Mirvis [37:03]

People Mentioned and Other Resources:

1. The Book of Separation: A Memoir: https://rb.gy/ty2p1i

Keep In Touch with Tova Mirvis:

Website: http://tovamirvis.com/author/

LinkedIn: https://www.linkedin.com/in/tova-mirvis-10011710/

Instagram: https://www.instagram.com/tovamirvis/

Twitter: https://twitter.com/tovamirvis?lang=en

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6. The Seven Spiritual Laws of Success by Deepak Chopra

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LST #91: Who really created the NEPQ Framework? With Actual Creator, Michael Oliver

Mon, 05 Feb 2024 09:00:00 GMT

Learn Speak Teach Episode #91 with Michael Oliver.

If you’re a salesperson, you may have seen similarities between the popular sales method by Jeremy Miner,, NEPQ (Neuro-Emotional Persuasion Questions), and the “How to Sell Network Marketing” book by Michael Oliver. In fact, NEPQ is actually a reworded version of Michael’s “Natural Selling” methodology, of which he’s been teaching for decades.

Michael Oliver is an internationally renowned sales trainer, coach, and best-selling author with over 40 years of experience in the sales industry. Michael is also the founder of Natural Selling Sales Training, which helps salespeople learn how to sell the way people buy.

Through his course “Natural Selling: The Art & Science Of Selling With Integrity,” Michael offers a step-by-step blueprint to double sales without rejection or objections.

Michael’s approach to sales — the Natural Selling Conversational Dialogue — emphasizes

genuine rapport and self-persuasion. Michael seamlessly blends ancient communication philosophies with modern strategies, championing authenticity in every transaction.

In this episode, Michael talks about the origin of Natural Selling, its development, principles, and how it became a thing.

Michael also touches upon how Jeremy Miner’s NEPQ framework is a carbon copy of the Natural Selling principles and questioning techniques that Michael developed. Michael taught Jeremy around 17 years ago, and Jeremy even left him a testimonial on his website, Natural Selling.

Watch the episode on YouTube: https://youtu.be/cCJUmDQPMeY

During this episode, you will learn about:

[01:20] Episode Glimpse

[01:44] Power of dialogue in selling

[03:05] Michael’s bio -

[03:45] Michael’s experience training with Deepak Chopra

[07:40] Michael’s framework for selling

[09:12] The five principles of natural selling

[11:08] The purpose of a business

[12:20] The idea of self-influence in buying

[15:29] Jeremy Miner’s NEPQ is a copy of Michael’s How to Sell Network Marketing

[17:35] Michael wrote the book over 20 years ago

[18:13] The essential element that Jeremy’s NEPQ lacks

[20:16] The importance of detachment

[24:06] Key frameworks of natural selling that make it successful

[24:34] The most important stage of selling

[27:54] 5 questions to reveal a customer’s emotional buying blueprint

[31:45] Importance of integrity and congruence in sales

[37:55] How to connect with Michael

LinkedIn: https://www.linkedin.com/in/naturalselling/

[40:13] Integrating detachment into daily life

[42:39] Wrap-up

Key Takeaways:

• The whole idea of sales is no longer about selling. It is about helping the other person buy it. ~Michael Oliver [07:43]

• The foundation of selling is based on philosophy, not on technique. ~Michael Oliver [08:19]

• Selling is allowing the customers to influence themselves to buy. ~Michael Oliver [12:43]

• Set up the communication to show that you’re not there to persuade them to do something they don’t want, and you’re not going to take a lot of time. Ironically, they’ll give you all the time in the world because you’re focusing on them. ~Michael Oliver [25:42]

People Mentioned and Other Resources:

1. Rumi: A Sufi saint

2. Deepak Chopra

3. Wayne Dyer

4. Jeremy Miner

5. Jeremy Miner's testimonial on Natural Selling: https://naturalselling.com/about

7. How To Sell Network Marketing Without Fear, Anxiety Or Losing Your Friends! by Michael Oliver

8. Natural Selling: The Art & Science Of Selling With Integrity course

Keep In Touch with Michael Oliver:

Website: https://michaeloliver.com/

Natural Selling Website: https://naturalselling.com/

LinkedIn: https://www.linkedin.com/in/naturalselling/

Facebook: https://www.facebook.com/2Fnaturalselling

X: https://twitter.com/naturalselling

YouTube: https://www.youtube.com/user/naturalselling

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LST #90: Viral on Linkedin - Catherine Tede Shares Her Journey

Mon, 22 Jan 2024 09:00:00 GMT

Learn Speak Teach Episode #90 with Catherine Tede.

Building a LinkedIn profile can be challenging for many. Navigating the journey from creating your profile to audience engagement requires a strategic approach. In this insightful episode, Catherine Tede takes us on a journey through her LinkedIn success story, sharing valuable lessons and tips for content creators.

She discusses her first post on LinkedIn and the surprising story behind her first viral post. Discover the secrets behind Catherine’s success as she shares her batch content creation schedule and gives insights into her content creation process.

Find out what makes her posts stand out and why they perform exceptionally well on LinkedIn. Additionally, Catherine sheds light on the time she dedicates to engaging with her audience and followers, providing valuable advice for building a strong online presence.

She also guides us through the types of content that perform exceptionally well on LinkedIn and offers insights into the feedback she receives from her ever-growing audience.

Catherine Tede is a Business Development leader at GridMarket, LLC, and the Top Personal Development Voice on LinkedIn.

Watch the full episode here: https://youtu.be/Euh3LgyMxpM

During this episode, you will learn about:

[03:11] Catherine Tede’s bio and her LinkedIn profile

LinkedIn: https://www.linkedin.com/in/catherinetede/

[03:52] When did Catherine begin her journey on LinkedIn?

[04:53] How she got started on LinkedIn

[07:07] LST Episode #59 w/ Hala Taha || The Lioness of LinkedIn: https://bit.ly/48pq9PP

LST Episode #15 w/ Hala Taha || Young And Profiting Podcast: https://bit.ly/3U2UjnA

[08:24] The biggest lessons she learned from Hala Taha

[10:08] How she took her first LinkedIn pictures

[14:15] Catherine’s first post on LinkedIn

[16:20] What was her first viral post?

[20:24] What was she doing before undertaking her LinkedIn course?

[23:55] The Google Scholar Effect: https://bit.ly/47y1dEt

[27:21] Catherine’s batch content creation schedule

[31:20] What her content creation process looks like

[34:49] Why her posts do better than other people’s posts

[36:29] How much time does she spend engaging with her audience and followers?

[41:07] The types of content that perform best on LinkedIn

[44:50] The feedback she receives from her audience and followers

[49:42] Catherine’s advice to people experiencing self-doubt

[52:08] LinkedIn thought leaders you should follow Links Missing.

Hala Taha: https://www.linkedin.com/in/htaha/

[53:08] Best way to connect with Catherine Tede

LinkedIn: https://www.linkedin.com/in/catherinetede/

Instagram: https://www.instagram.com/catherinetede_/

Key Takeaways:

• Not all your LinkedIn posts will perform well, so avoid blaming yourself, the algorithm, or your followers. [14:43]

• “Meeting people where they are is crucial in communication.” ~Catherine Tede [22:01]

• “Just because something goes viral doesn’t mean it’s right.” ~Catherine Tede [25:09]

• “Don’t hold yourself back or be your biggest roadblock. You have something precious to give to the world, and someone out there is waiting for it. Don’t wait to give it to them. Don’t let the fear of rejection from those who don’t want it prevent you from sharing what the world needs from you.” [48:41]

People Mentioned and Other Resources:

1. Hala Taha

Keep In Touch with Catherine Tede:

LinkedIn: https://www.linkedin.com/in/catherinetede/

Instagram: https://www.instagram.com/catherinetede_/

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LST #89: How to Work with ALMOST Anyone W/ Michael Bungay Stanier

Fri, 12 Jan 2024 10:00:00 GMT

Learn Speak Teach Episode #89 with Michael Bungay Stanier.

Michael Bungay Stanier is a renowned author, keynote speaker, and mentor, often recognized for ‘The Coaching Habit,’ which has sold over one million copies. He is the transformative force behind MBS.works, and his expertise lies in transforming complex ideas into practical, accessible knowledge, enabling individuals to unlock their own greatness.

Tune in for amazing insights!

Watch the full episode on Youtube: https://youtu.be/m8wblBgv3Ls

During this episode, you will learn about:

[02:30] Michael Bungay Stanier’s relationship with Mark Bowden

[05:00] Who is Michael Bungay Stanier?

[05:47] Michael’s book, How to Work with Almost Anyone

[09:32] The Best Possible Relationships (BPR)

[10:49] The Keystone Conversation

[11:37] An example of a Keystone Conversation

[13:40] How to navigate the challenge of having a Keystone Conversation

[18:22] True success is a behavior change

[19:20] The 2 levels of behavior change

[22:49] What habits has Michael adopted to prepare for his future self?

[27:26] Michael’s goal and mission: Infecting a billion people with a ‘possibility virus’

[34:39] Why Michael incorporated a section in his book for friends and peers to discuss their Best Possible Relationships (BPR)

[38:44] Nick Gray’s book, The 2-Hour Cocktail Party

[40:25] LST Episode #62 w/ Nick Gray: https://realbusinessconnections.com/episode/nickgray/

[42:47] How did he bring together brilliant minds to discuss their BPR in his audiobook?

[48:36] Integration assignment

[50:04] Download the five questions for building the best possible relationship: https://bestpossiblerelationship.com/

[51:03] Rapid Fire Round

[56:44] How to connect and support Michael Bungay Stanier

Website: https://www.mbs.works/

Key Takeaways:

• Our success and happiness depend so much on our working relationships. [06:43]

• Every working relationship goes off the rails at some stage. [08:09]

• Every working relationship has the potential to be better. [10:10]

• Success is changing behavior. [17:42]

• “You can’t control your circumstances, but you have a choice as to how you react to your circumstances.” ~Michael Bungay Stanier [28:40]

• “Between stimulus and response is freedom.” ~Viktor E. Frankl [28:46]

People Mentioned and Other Resources:

1. James Altucher on Real Business Connections: https://realbusinessconnections.com/episode/jamesaltucher/

2. Mark Bowden on Real Business Connections: https://realbusinessconnections.com/episode/markbowden/

3. Mark Bowden on Real Business Connections Part 2: https://realbusinessconnections.com/episode/markbowden2/

4. Coaching Habit: https://amzn.to/3vmPqLP

5. How to Work with Almost Anyone: https://bit.ly/48nnypF

6. The Power of Habit: https://bit.ly/3vhKrfm

7. Zen Habits Handbook for Life: https://bit.ly/3tE9b13

8. Atomic Habits: https://bit.ly/41Pmkkg

9. Immunity to Change: https://bit.ly/3tGw0RB

10. 10x Is Easier than 2x: https://bit.ly/48rhHQ3

11. The 2-Hour Cocktail Party: https://bit.ly/47qxBcj

12. Get Unstuck & Get Going: https://bit.ly/48HVBZj

13. Getting Things Done: https://bit.ly/48k74hP

Keep In Touch with Michael Bungay Stanier :

Website: https://www.mbs.works/

Twitter: https://twitter.com/mbs_works

Facebook: https://www.facebook.com/mbs.works

Instagram: https://www.instagram.com/mbs_works

LinkedIn: https://www.linkedin.com/in/michaelbungaystanier/

YouTube: https://www.youtube.com/channel/UCdFUOWjr4uI6T45zN1uJZ3Q

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LST #88: Unbreakable Intuition, Nutrition and Mindset with Adrian Knight

Fri, 05 Jan 2024 03:38:00 GMT

Learn Speak Teach Episode #88 with Adrian Knight.

Join us on Learn Speak Teach Episode #88 with our guest Adrian Knight. Adrian is a seasoned expert in buying and selling businesses who guides others in business acquisition and growth. Additionally, he has successfully established a multi-million dollar children’s education group.

Beyond his professional achievements, Adrian inspires many, offering practical advice on diverse topics such as exercise, nutrition, habits, mindset, and more.

In this inspiring and enlightening conversation, Adrian shares the backstory of his childhood, revealing what prompted him to use some of his savings for a backpacking trip in Europe at the age of 18. We explore the valuable lessons he learned during this journey and how these experiences have become an integral part of his approach to life.

Discover the transformative power of overcoming the fear of trusting instincts and gain insights into Adrian’s unique perspective on right and wrong. Moreover, he shares how he navigated an identity crisis to find his true path.

As the episode unfolds, he shares his experience of signing up for the half-marathon and how he eventually ended up participating in the Ironman. He gives insights on how to start exercising, emphasizing the crucial role of mindset.

Lastly, he reveals how his habits and routines have evolved and discusses the transformative impact of the first three hours of his day.

During this episode, you will learn about:

[02:30] A quick bio of our guest, Adrian Knight

[04:12] The backstory of Adrian’s childhood and his childhood aspirations

[09:27] What prompted him to use some of his childhood savings for a backpacking trip in Europe at the age of 18?

[13:06] What he learned from his backpacking trip in Europe and how he has integrated it into his way of living

[18:25] How he overcame the fear of trusting his instincts

[20:41] Adrian’s perspective on right and wrong

[21:37] Scenarios where he made the wrong move and his actions in those situations

[28:01] His experience with identity crisis and how he identified the path he wanted to take

[34:15] Adrian’s experience when he signed up for the half-marathon and how he eventually ended up participating in the Ironman

[37:26] His advice on how to start exercising and the role of mindset

[40:24] How his habits and routines have changed over time

[44:48] What does Adrian typically do during the first three hours of the day?

[49:23] Adrian’s reflections on 2023

[56:12] Get in touch with Adrian Knight

Instagram: https://www.instagram.com/adrianjknight/

Key Takeaways:

• Sometimes, just let go and trust where life takes you. [15:42]

• When things on the surface go wrong, there is a greater opportunity hidden within. The trick is to identify that opportunity and turn it to your advantage. [20:57]

• “Pain in itself isn’t good or bad; it’s what you make from the pain and the experience.” ~Ben Albert [23:09]

• “As you go to one horizon, the next one opens up.” ~Adrian Knight [34:50]

• “Be it until you become it.” ~Ben Albert [39:41]

People Mentioned and Other Resources:

1. Arnold Schwarzenegger

Keep In Touch with Adrian Knight:

LinkedIn: https://www.linkedin.com/in/adrianjknight/

Instagram: https://www.instagram.com/adrianjknight/

Facebook: https://www.facebook.com/adiknight

TikTok: https://www.tiktok.com/@adrianjknight/

Linktr.ee: https://linktr.ee/adrianjknight

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LST #87: Destination; Remarkable: Surviving the Dark Side of Success w/ Mary Grothe

Mon, 01 Jan 2024 09:00:00 GMT

Learn Speak Teach Episode #87 with Mary Grothe.

In this episode, we are thrilled to welcome Mary Grothe, a faith-based leader, celebrated keynote speaker, and author. Despite having a troubled past and a history filled with hardship and failures, Mary has emerged as a top keynote speaker specializing in assisting business professionals in revenue generation, entrepreneurship, faith-based leadership, and integrating faith and work.

Her message, which underscores the power of integrating personal faith into professional endeavors, is passionately conveyed in her book, “Destination; Remarkable: Surviving the Dark Side of Success”.

In our conversion, Mary shares the profound significance behind her tattoo that reads, ‘Be who you could have become.’ Moreover, she takes us on her career journey, offering a glimpse into the backstory of her childhood and its profound impact on shaping her life.

She candidly shares the four darkest years she faced, reflecting on the pivotal moment that became the catalyst that transformed her life and led to her journey as a woman of faith.

Tune in to explore the transformative impact of embracing faith on Mary’s career, discernment, and decision-making. Additionally, she reveals how making discerned decisions has impacted her confidence.

Watch the episode on Youtube: https://youtu.be/95wcTDbmxmc

During this episode, you will learn about:

[02:30] Meet our guest, Mary Grothe

[03:28] Mary’s tattoo: ‘Be who you could have become.’

[07:52] Her career journey

[09:59] The backstory of Mary’s childhood and its impact on her life

[13:55] The 4 darkest years of Mary’s life

[14:40] How Mary rose to become the #1 sales rep and broke free from her traumatic past at 22

[17:40] What prompted Mary to start her first company at the age of 28?

[18:59] The pivotal moment that transformed Mary’s life

[22:30] Mary’s journey as a woman of faith: How she started and scaled her second company

[25:46] How did Mary change after reclaiming her payroll sales job as a woman of faith?

[33:39] Where does Mary seek answers now, and how does she discern to make the right decisions?

[39:08] How making discerned decisions has impacted her confidence

[45:05] Get a copy of Destination; Remarkable: https://bit.ly/47eWesk

[46:30] Best way to reach out to Mary Grothe

LinkedIn: https://www.linkedin.com/in/marygrothe/

[47:13] Rapid Fire Round

Key Takeaways:

• “Be who you could have become.” ~Mary Grothe [03:31]

• Just because you can doesn’t mean you should. Every choice has an opportunity cost. [37:55]

• Being a Christian involves being kind to people, loving them, serving them, and extending mercy and forgiveness even when they don’t deserve it. [53:22]

People Mentioned and Other Resources:

1. Destination; Remarkable: Surviving the Dark Side of Success: https://bit.ly/47eWesk

Keep In Touch with Mary Grothe:

Website: https://www.marygrothe.com/

LinkedIn: https://www.linkedin.com/in/marygrothe/

Instagram: https://www.instagram.com/marygrothe/

Twitter: https://twitter.com/MaryLGrothe

YouTube: https://www.youtube.com/@MaryGrothe

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LST #86: How “The Go-Giver” Bob Burg Gives Exceptional Value

Sun, 17 Dec 2023 21:04:27 GMT

When you consistently offer immense value to others, conducting business becomes not only more fulfilling but also more financially profitable. By adopting a ‘Go-Giver’ mentality and focusing on delivering exceptional value to others, you simultaneously cultivate significant value for yourself, paving the way for financial success.

In this incredible episode, Ben Albert interviews Bob Burg, Co-author of the international bestseller The Go-Giver. Bob is also the Founder of The Go-Giver Success Alliance, whose mission is to create prosperity for all by sharing The Go-Giver way of doing business and living life.

Bob shares the core purpose of his book, The Go-Giver, emphasizing what it truly means to be a Go-Giver. Discover how to stand out in the competitive business landscape and effectively communicate your value through the profound concept of the 5 elements of value.

Additionally, Bob emphasizes the significance of the law of receptivity, highlighting that the key to effective giving lies in staying open to receiving.

Watch the full episode on Youtube: https://youtu.be/FifwTVDsHiY

Let’s tap into some of his wisdom.

During this episode, you will learn about:

[01:22] Introducing today’s guest, Bob Burg

[01:36] Bob’s book, The Go-Giver: https://thegogiver.com/the-go-giver/

[02:30] The purpose of The Go-Giver book

[06:25] How to stand out in the competitive business landscape

[08:32] How to communicate your additional value: The 5 elements of value

[11:24] The law of receptivity- The key to effective giving is staying open to receiving

[16:51] Bob’s definition of humility

[21:19] What it means to be a Go-Giver

[22:41] Review of Alex Hormozi’s new book launch for ‘$100M Leads.

[26:02] Integration assignment

[28:15] The Go-Giver Podcast: https://thegogiver.com/podcast/

[28:26] Connect and support Bob Burg

Website: https://burg.com/

Key Takeaways:

• People won’t buy from you simply because you have a quota to meet, need the money, would like the sale to happen, or because you are a nice person. They will choose to buy from you because they believe they will ultimately be better off by doing so than by not doing so. [03:42]

• “Money is simply an echo of value.” ~Bob Burg [04:21]

• “When you sell at a low price, you are a commodity. When you sell on high value, you are a resource.” ~Bob Burg [08:04]

• Giving and receiving are not opposite concepts; they are two sides of the same coin and work in tandem. [12:03]

• Humility is understanding your strengths and weaknesses, and being grateful for what you have. [16:51]

• Becoming a go-giver means you understand that your focus is on bringing immense value to others. [21:34]

• When you focus on providing immense value to others, you also create much value for yourself. [24:15]

• If you want to make a lot of money in sales, don’t make making money your target. Instead, make serving others your target. When you hit the target of serving others, you will receive a reward in the form of money. [26:59]

• Great salesmanship is never about the salesperson, the product, or the service. Instead, it revolves around the other person whose life you are trying to add value to. [27:28]

People Mentioned and Other Resources:

1. John David Mann

2. Gary Vee

3. The Go-Giver: https://thegogiver.com/the-go-giver/

4. Jab, Jab, Jab, Right Hook: https://bit.ly/46KtFCB

5. $100M Leads: https://bit.ly/3uNWzoc

Keep In Touch with Bob Burg:

Website: https://burg.com/

Twitter: https://twitter.com/bobburg

LinkedIn: https://www.linkedin.com/in/bobburg/

Facebook: https://www.facebook.com/burgbob

Instagram: https://www.instagram.com/realbobburg/

Linktr.ee: https://linktr.ee/bobburg

—

This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player.

LST #85: How Nick Hutchison of BookThinkers Reads With Intention

Mon, 11 Dec 2023 09:00:00 GMT

Learn Speak Teach Episode #85 with Nick Hutchison.

Watch the episode on Youtube: https://youtu.be/8Y8-iX0tVXs

During this episode, you will learn about:

[02:51] Nick’s book, Rise of the Reader: https://bit.ly/46NKXyI

[03:37] Favorite book Nick has read in 2023: Be Useful: https://bit.ly/3TehCL0

[05:08] Nick Hutchison’s bio

[06:43] What prompted Nick to start reading books?

[09:26] Why implementing the knowledge gained from books is important

[11:43] The power of intention when choosing the right book to read

[12:05] How to start implementing the knowledge gained from books using the SMART goal framework

[17:17] Nick’s advice for new book readers aspiring to become successful readers

[19:55] How to choose the next right book to read

[21:36] Uncovering the journey from idea to publication of his book, ‘Rise of the Reader.’

[29:00] Why he decided to include a section on actionable and implementable habits to improve your health, wealth, and happiness in his book

[31:16] An example of a happy habit from Nick’s book and how to implement it

[39:18] Book marketing tips

[41:14] Grab a copy of ‘Rise of the Reader’ from Amazon: https://bit.ly/46NKXyI

[42:00] Rapid Fire Round

[42:19] Nick’s go-to books;

Die With Zero: https://bit.ly/3GvEoGj

I Will Teach You to Be Rich: https://bit.ly/3RdFBqH

[47:53] Best way to connect with Nick Hutchison:

Instagram: https://www.instagram.com/bookthinkers/

Key Takeaways:

• Books offer solutions to nearly any problem we may encounter and also facilitate the development of a wide range of skills we may want to acquire. [07:56]

• ”Action is the real measure of intelligence.” ~Napoleon Hill [09:25]

• “What’s not being measured can’t be managed.” ~Peter Drucker [13:02]

• If you give yourself a deadline, you will get it done. A task will expand to fill the allotted time that you give it. ~Parkinson’s Law [25:47]

• “Impact is felt through feedback.” ~Nick Hutchison [27:00]

• “There are two types of forgiveness: internal and external. Internal forgiveness happens when you stop feeling angry or resentful toward yourself, whereas external forgiveness happens when you stop feeling angry or resentful towards someone else.” ~Nick Hutchison [31:41]

• “Unforgiveness is like drinking poison yourself and waiting for the other person to die.” ~Marianne Williamson [34:14]

People Mentioned and Other Resources:

1. MJ DeMarco

2. Arnold Schwarzenegger

3. Marcus Aurelius

4. Lucius Annaeus Seneca

5. Epictetus

6. Limitless Expanded Edition: https://bit.ly/3uNS0u4

7. Rise of the Reader: https://bit.ly/46NKXyI

8. Be Useful: https://bit.ly/3TehCL0

9. Think and Grow Rich: https://bit.ly/41amTF6

10. $100M Leads: https://bit.ly/3uNWzoc

11. Rich Dad Poor Dad: https://bit.ly/3QPiSCz

12. The Total Money Makeover: https://amzn.to/4852Qu5

13. The Richest Man in Babylon: https://bit.ly/41b2sb3

14. The Millionaire Fastlane: https://bit.ly/47RkmCw

15. The 4-Hour Workweek: https://bit.ly/3Rf1aY2

16. The Code of the Extraordinary Mind: https://bit.ly/472QSjT

17. The Four Agreements: https://bit.ly/3T8TIAp

18. A Return to Love: https://bit.ly/41dlnlx

19. Die With Zero: https://bit.ly/3GvEoGj

20. I Will Teach You to Be Rich: https://bit.ly/3RdFBqH

21. Less Annoying CRM tool: https://www.lessannoyingcrm.com/

Keep In Touch with Nick Hutchison:

Website: https://bookthinkers.com/

Twitter: https://twitter.com/bookthinkers

YouTube: https://www.youtube.com/bookthinkers

Facebook: https://www.facebook.com/BookThinkers/

Instagram: https://www.instagram.com/bookthinkers/

LinkedIn: https://www.linkedin.com/company/bookthinkers/

TikTok: https://www.tiktok.com/@bookthinkersofficial

LST #84: NEPQ Founder Jeremy Miner Gives Live Sales Coaching

Mon, 04 Dec 2023 09:00:00 GMT

Learn Speak Teach Episode #84 with Jeremy Miner.

Everyone engages in sales, regardless of whether or not you earn a commission, because we are all communicators who influence and persuade.

Whether you’re a business owner rallying your team behind a shared vision, an attorney trying to convince a judge of your client’s innocence, a politician seeking votes, or a contractor wooing potential clients, the common thread lies in the skillful practice of persuading and influencing others toward a desired outcome.

In this insightful episode, Ben Albert interviews Jeremy Miner, a seasoned sales expert who climbed his way from being an ordinary salesman to becoming one of the world’s top earners in sales. He takes us on a journey through the evolution of his sales training company, 7th Level, which achieved a prestigious top #20 ranking in Selling Power Magazine as a leading global sales training entity.

Discover the revolutionary Neuro Emotional Persuasion Questioning (NEPQ) selling method Jeremy pioneered and understand its differences against traditional selling approaches. Uncover the significance of tones in sales as Jeremy guides you through the art of projecting a composed, assertive demeanor that sparks curiosity in your prospects. As he wisely puts it, “Your tone is how the prospect interprets the intention behind the question you are asking.”

Additionally, Jeremy shares valuable insights on building trust with a prospect and wraps up the episode by providing a sneak peek into his book, “The New Model of Selling.”

During this episode, you will learn about:

[01:34] Today’s focus: Sales

[01:42] What is non-sale selling?

[05:02] How Jeremy’s sales training company, 7th Level, earned a top #20 ranking in Selling Power Magazine as a leading global sales training company

[08:42] How Jeremy discovered the Neuro Emotional Persuasion Questioning (NEPQ) selling method

[15:04] The difference between the NEPQ selling method and traditional selling

[24:13] The different tones you need to use in sales

[29:07] How to make a prospect trust you

[32:16] Best way to learn more from Jeremy: http://salesrevolution.pro/

[35:43] Jeremy’s review and guidance on Ben’s sales call example

[52:05] Get in touch with Jeremy Miner: http://salesrevolution.pro/

[52:52] His book The New Model of Selling: https://bit.ly/4a5smB2

Key Takeaways:

• Everyone engages in sales, regardless of whether or not you earn a commission, because we are all actively involved in non-sales selling. [01:42]

• “You will fail for the simple reason you don’t learn the right skills necessary to succeed.” ~Tony Robbins [12:14]

• “Everybody is taught a certain level of skill when they start a job, but most people fail because they are not taught the right ones.” ~Tony Robbins [12:25]

• When you project a composed and assertive demeanor, coupled with a sense of detachment, and demonstrate a keen understanding of which questions to pose and how to use your tone, it sparks curiosity in the prospect’s mind, prompting them to want to engage. [19:18]

• “Your tone is how the prospect interprets the intention behind the question you are asking.” ~Jeremy Miner [24:13]

• The biggest emotional driver in a human being that causes them to want to change is pain or the fear of future pain. [27:09]

• No pain, no sale. [27:58]

• One of the things you do to get a prospect to trust you enough is to admit that you might not be able to help them. [29:07]

People Mentioned and Other Resources:

1. Tony Robbins

2. The New Model of Selling: https://bit.ly/4a5smB2

Keep In Touch with Jeremy Miner:

Website: https://7thlevelhq.com/

Instagram: https://www.instagram.com/jeremyleeminer/

LinkedIn: https://www.linkedin.com/company/7thlevelhq/

Facebook: https://www.facebook.com/groups/725879474624834

This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player.

LST #83: NXIVM Victim Nippy Ames Exposes Cults || A Little Bit Culty Part 2

Fri, 24 Nov 2023 04:48:25 GMT

Learn Speak Teach Episode #83 with Nippy Ames.

Welcome back to Part 2 of our conversations with Sarah and Nippy of “A Little Bit Culty.”

Watch the full episode on Youtube: https://youtu.be/Nk3DnHyVMVE

Today, we are joined by Anthony "Nippy" Ames, an actor and former college athlete who spent over a decade in NXIVM before helping to unmask it's dark truths as a whistleblower.

Nippy now co-hosts " A Little Bit Culty Podcast " with his wife, Sarah Edmondson, offering insights into the dangers of cults. Their daring escape from NXIVM is captured in the HBO hit docuseries, "The Vow."

In this episode, Nippy shares the compelling mission of A Little Bit Culty Podcast and explores the red flags to watch out for when you sense something amiss in a leader or group. He also uncovers the manipulative techniques used by cult leaders, such as the infamous love bombing and the deceptive use of social proof, as seen in the NXIVM cult.

Additionally, Nippy reveals what led him to buy into the beliefs and ideology of NXIVM, as well as the invaluable lessons he learned during his 12-year involvement with the organization.

During this episode, you will learn about:

[01:40] Part 1 Episode #82 w/ Sarah Edmondson: https://realbusinessconnections.com/episode/sarahedmondson/

[02:15] The mission of the A Little Bit Culty Podcast

[05:27] Red flags to look out for in a leader when you feel something is amiss

[15:43] The feedback he receives from some of the audience of his podcast

[21:40] A case study of a Nippy's podcast guest who, despite initially exploring QAnon content on YouTube solely to support her boyfriend, ended up getting indoctrinated into the conspiracy

[24:15] How can you prevent your kids from adopting harmful online dogma?

[30:28] The love bombing technique used by cult leaders to attract and recruit new followers

[32:41] The manipulative use of social proof in the NXIVM cult

[43:42] Does the end justify the means in scenarios where leaders display cult-like behaviors for the team's benefit?

[53:55] What led Nippy to buy into the NXIVM cult's beliefs and ideology?

[59:53] Nippy's goals labs coaching program

[01:09:48] The most significant lessons he learned from his 12-year involvement with NXIVM

[01:11:49] Connect and support Nippy Ames:

A Little Bit Culty Podcast: https://alittlebitculty.com

The Vow: https://www.hbo.com/the-vow

[01:16:27] Nippy's final words & episode wrap-up

Key Takeaways:

• People who are solely focused on results tend to make sales about themselves and what they can gain from it rather than considering what the product can offer to the other person. [12:05]

• "Most people go to the internet to validate their belief system, not challenge it." ~Nippy Ames [20:33]

• The greater the value you bring to a cult organization, the more attention and recognition you receive. [32:53]

• "We make the best decision possible based on the data and circumstance that led us to that moment." ~Ben Albert [48:54]

• No one is going to have your best interests at heart more than yourself, your friends, and your family. [01:10:17]

• "Life gives you the lessons you need until you learn it." ~Nippy Ames [01:11:14]

• Hate doesn't care who it has. It only seeks to grow, and it will exploit any ideology or belief system as long as it fosters more hate and violence. And it smiles when it triumphs. [01:18:01]

People Mentioned and Other Resources:

2. Jim Jones

6. Dana White

7. Dalai Lama

8. Mark Vicente

9. Karl Marx

10. The Vow: https://www.hbo.com/the-vow

11. Scarred: https://www.sarahedmondson.com/book

12. Power vs. Force: https://bit.ly/3FVGpLG

13. Take Back Your Life: https://bit.ly/479mbdr

14. The Death of Outrage: https://bit.ly/49z55ao

Keep In Touch with Nippy Ames:

Podcast: https://alittlebitculty.com

Instagram: https://www.instagram.com/anthonyames11/

This feed is JUST LEARN SPEAK TEACH EPISODES.

LST #82: Cult Whistleblower Sarah Edmondson Shares Her Story || A Little Bit Culty Part 1

Mon, 20 Nov 2023 13:25:00 GMT

Learn Speak Teach Episode #82 with Sarah Edmondson.

Watch the full episode on Youtube: https://youtu.be/C9UhGRDjaPQ

People often join cults unknowingly, primarily because these groups don’t initially present themselves as the destructive organizations they can become. In this eye-opening conversation featuring Sarah Edmondson, we delve into the backstory of her life while living in Albany, New York, and how she unsuspectingly became entangled in the infamous NXIVM cult.

Discover why people get involved in cults and secret groups, and uncover the common template they often follow in their quest for power and control.

Sarah discusses the signs & red flags that can help us discern and recognize cult-like behaviors in groups. She also touches on the common traits shared by most cult leaders, such as parental attachment issues.

Additionally, Sarah draws parallels between cults and multi-level marketing schemes, emphasizing how the compensation plans of many MLMs predominantly benefit those at the top.

Tune in for amazing insights!

During this episode, you will learn about:

[02:53] A short bio of our guest, Sarah Edmondson

[04:08] The Backstory of Sarah’s experience while living in Albany, New York, and how she joined the NXIVM cult

[09:01] Why people get involved in cults and secret groups

[12:12] The Vow: https://www.hbo.com/the-vow

[12:58] The common template for all cults and secret groups

[15:35] What led Sarah to take the risk and commit her time and resources to NXIVM?

[22:02] The Scribe Media controversy story

[24:24] The infamous Theranos scandal involving Elizabeth Holmes

[30:04] Sarah’s TED X Talk: https://youtu.be/9K_CZbu-UAU?si=mv1n8ZMCxw_tFV2Z

[32:19] How to discern cults

[42:50] The positive tools she learned from NXIVM

[45:44] A Little Bit Culty Podcast:https://alittlebitculty.com/

[48:00] Dalai Lama’s involvement with NXIVM

[49:33]The Vow: https://www.hbo.com/the-vow

Scarred: https://www.sarahedmondson.com/book

[54:38] What do most cult leaders have in common?

[1:06:29] Are all MLMs bad?

[1:11:44] How Sarah feels about her ongoing healing journey from the cult

[1:13:34] The Vow: https://www.hbo.com/the-vow

Scarred: https://www.sarahedmondson.com/book

A Little Bit Culty Podcast:https://alittlebitculty.com/

TED X Talk: https://youtu.be/9K_CZbu-UAU?si=mv1n8ZMCxw_tFV2Z

[1:14:24] Connect with Sarah Edmondson

Instagram: https://www.instagram.com/sarahedmondson

Key Takeaways:

• All cults have a hidden agenda, and ultimately, it’s for the leader’s power and control. [11:40]

• Gaslighting is when someone makes you doubt your reality and question yourself. [26:20]

• No group is insusceptible to abuse of power. [32:23]

• “There is no better recommendation than a third-party referral, a third-party testimonial, and creating a tribe of people who speak positively about you behind your back.” ~Ben Albert [46:09]

• Most cult leaders have parental attachment issues. [55:49]

• The compensation plans of most MLMs are structured in a way that only benefits those at the top. [1:07:15]

People Mentioned and Other Resources:

3. Dalai Lama

5. Jim Jones

7. Scarred: https://www.sarahedmondson.com/book

8. The Vow: https://www.hbo.com/the-vow

9. Radical Acceptance: https://bit.ly/46VuWrn

10. Hey, Hun: Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing: https://bit.ly/3MsVBnt

Keep In Touch with Sarah Edmondson:

Website: https://www.sarahedmondson.com/

Instagram: https://www.instagram.com/sarahedmondson

Facebook: https://www.facebook.com/SarahJEdmondson/

Linktr.ee: https://linktr.ee/sarahedmondson

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This feed is JUST LEARN SPEAK TEACH EPISODES.

LST #81: Dr. Alexander Lyon || Positive Communication for Leaders

Mon, 13 Nov 2023 12:00:00 GMT

Watch the episode on Youtube : https://youtu.be/C9UhGRDjaPQ

Positive communication for leaders is the cornerstone of effective and influential leadership. Leaders who prioritize positive communication inspire their teams, drive productivity, and enhance overall team morale, ultimately leading to organizational success.

In this episode, Ben Albert sits down with Dr. Alex Lyon, a tenured Professor of Communication at SUNY Brockport, co-author of ‘Positive Communication for Leaders’, and the creator of the Communication Coach- Alexander Lyon’ YouTube channel.

Dr. Alex shares the inspiring journey that led him to become a professor and the fascinating origin story of the renowned ‘Communication Coach- Alexander Lyon’ YouTube channel, boasting an impressive 516k subscribers and nearly 30 million views. He also explores why some people struggle to find success on the YouTube platform, offering valuable insights for aspiring content creators.

We gain insights into the inspiration behind his collaborative work in co-authoring ‘Positive Communication for Leaders’ with Julien Mirivel. Moreover, we delve into the key insights and principles discussed in this book.

Creating and maintaining positive relationships is a crucial aspect of leadership in any profession. So tune in as we unravel the keys to exceptional leadership and communication with Dr. Alex Lyon.

During this episode, you will learn about:

[01:52] Know our guest; Dr. Alex Lyon

[06:23] What Dr. Alex Lyon learns from his interactions with students

[07:43] What inspired Dr. Alex to become a Professor?

[09:30] How he started and grew his YouTube Channel, ‘Communication Coach Alexander Lyon.’

YouTube: https://www.youtube.com/@alexanderlyon

[13:45] Why some people struggle to attain success with their YouTube channels

[16:51] What prompted him to co-author ‘Positive Communication for Leaders’ with Julien Mirivel?

[18:20] “What ultimately matters in leadership is not what you think or feel; it’s what you do.” ~Alex Lyon

[23:39] How to properly greet people: Insights from chapter #1 of his book

[29:02] How do you navigate your different personalities as a leader and effectively treat your team members like superheroes?

[31:38] Asking open-ended questions after a good greeting: Insights from the chapter #3

[36:00] How to listen well as a leader: Highlights from Chapter #7

[45:57] Alex Lyon’s take on Twitter rebranding to X

[53:07] Rapid Fire Round

[55:44] Get a copy of the book: https://www.positivecommunicationforleaders.com/

[56:29] Connect and learn more from Dr. Alex Lyon

YouTube: https://www.youtube.com/@alexanderlyon

LinkedIn: https://www.linkedin.com/in/alexlyoncommunicationcoach/

[57:42] Integration assignment

Key Takeaways:

• Finding good advice and applying it effectively is a superpower. [12:23]

• Entrepreneurs focus on identifying the problems they can help society solve. [14:47]

• “What ultimately matters in leadership is not what you think or feel; it’s what you do.” ~Alex Lyon [18:25]

• “Mindset drives behavior.” ~Dr. Alex Lyon [18:50]

• When a relationship, be it professional or personal, encounters challenges, one of the initial things we tend to withhold is greetings. [22:42]

• “Asking questions is a leadership behavior.” ~Dr. Alex Lyon [34:09]

• If you learn good greetings and how to ask questions, you will be among society’s top 10% conversationalists and connectors. [34:42]

• Listening well builds the relationship and helps create a bond with the other person. [36:09]

• “The more you practice listening, the better you will get.” ~Dr. Alex Lyon [40:31]

People Mentioned and Other Resources:

1. Gary Vee

2. Elon Musk

3. Bill Gates

4. Positive Communication for Leaders: https://www.positivecommunicationforleaders.com/

Keep In Touch with Dr. Alex Lyon:

Website: https://www.alexanderlyon.com/

YouTube: https://www.youtube.com/@alexanderlyon

LinkedIn: https://www.linkedin.com/in/alexlyoncommunicationcoach/

LST #80: Jay Yow || Behind The Scenes w/ James Altucher’s Producer

Fri, 10 Nov 2023 02:44:00 GMT

Learn Speak Teach Episode #80 with Jay Yow.

Watch the full episode on Youtube: https://youtu.be/1M_6GgFsiJY

Step into the world of podcast production and sound engineering with Jay Yow, the mastermind behind the scenes at The James Altucher Show. In this enlightening conversation, Jay takes us on a remarkable journey, from the backstory that led him to become a Podcast Sound Engineer to the pivotal setbacks and early career triumphs that shaped his path.

Explore how Jay elevates podcasting by optimizing sound to enhance the listener’s experience and gain insights into common misconceptions about the Blue Yeti USB microphone. Moreover, he shares invaluable tips for selecting the perfect microphones and headphones.

Jay shares the fascinating story of how he met James Altucher and eventually became the producer of ‘The James Altucher Show.’ He also discusses the valuable lessons he’s learned while working on the show and gives invaluable advice for anyone considering starting their own podcast.

During this episode, you will learn about:

[01:36] Who is Jay Yow?

[02:32] The backstory that led Jay to become a Podcast Sound Engineer

[09:15] The most significant setback at the start of his career and what he learned from it

[12:50] Jay’s early career success as an intern which shaped his career path

[17:26] How he engages with his podcast clients and offers guidance on optimizing the sound to enhance the user experience

[22:53] Common misconceptions about the Blue Yeti USB microphone

[26:34] Tips to assist you when buying microphones and headphones

[29:03] How Jay met James Altucher and became the producer at ‘The James Altucher Show’

[41:44] What he has learned while working on ‘The James Altucher Show.’

[43:34] Jay’s favorite podcast format

[45:06] His advice to anyone considering starting their own podcast

[46:00] LST #79 w/ James Altucher: https://realbusinessconnections.com/episode/jamesaltucher/

[46:43] Rapid Fire Round

[53:02] The James Altucher Show: https://jamesaltuchershow.com/

[54:10] Episodes you should check out on ‘The James Altucher Show.’

Key Takeaways:

• You can control what your client and the host do, but you can’t control what the guest wants to do; you can only suggest to them. [18:30]

• “If you save your clients money, they are more likely to come back to you.” ~Jay Yow [30:44]

• As an engineer and producer, your job is not only to ensure that everyone sounds good and feels comfortable but also to serve as their hype person. [36:55]

• Always be curious about everything and ask questions because the answer you receive may empower you to respond more effectively when others pose the same questions. [42:58]

People Mentioned and Other Resources:

1.. A. J. Jacobs

2. The James Altucher Show

3. SquadCast: https://squadcast.fm/

4. Samson Technologies Q2U USB/XLR Dynamic Microphone: https://bit.ly/3QyLBeI

5. Audio-Technica ATR2100x-USB Cardioid Dynamic Microphone: https://bit.ly/49egg8z

6. Twenty Thousand Hertz Podcast: https://www.20k.org/

Keep In Touch with Jay Yow:

Website: https://jamesaltuchershow.com/

Twitter: https://twitter.com/jay_yow07

LinkedIn: https://www.linkedin.com/in/jaywujunyow/

Instagram: https://www.instagram.com/jay_yow07/

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LST #79: James Altucher || Mastering Life's Quests

Mon, 06 Nov 2023 02:02:00 GMT

Learn Speak Teach Episode #79 with James Altucher.

Watch the full episode on Youtube: https://youtu.be/uRVDrqHRvtA

In life, we all embark on personal quests, seeking success, growth, and fulfillment. Join us in this fascinating conversation as we explore the realm of quests with James Altucher. James is an entrepreneur, novelist, chess master, hedge fund manager, comedian, reality show host, and an expert finance TV personality. Additionally, he is the founder and host of “The James Altucher Show” podcast.

In this episode, James challenges the notion that mastery is a prerequisite for success on any quest. Moreover, he reveals his current quest and the ‘Plus Minus Equal’ theory he employs for theory for learning and personal development.

Tune in and learn!

During this episode, you will learn about:

[02:14] James Altucher’s bio

[04:11] Must you be a master at something to succeed on a quest?

[06:30] The quest James is currently working on

[10:14] What led James to take up chess?

[17:56] Why he insisted in his TED Talk that to win at Monopoly, you need the orange properties (TED Talk: How to Skip the Line: https://bit.ly/3FcjCe9)

[20:29] The ‘Plus Minus Equal’ theory that James uses for learning

[21:21] The darkest moment in James Altucher’s life and how writing 10 ideas each day helped him recover from it

[31:54] How to leverage the concept of micro-skills to excel and be among the top 1% in a niche

[37:08] The purpose of writing 10 ideas in a day

[42:47] Does AI lead to a decline in creativity?

[50:10] His experience of writing a book using AI

[54:40] How to make Chat GPT produce content like an 8th grader with lower quality

[1:04:54] How to connect with James Altucher and learn more from him

Book: Skip the Line: https://bit.ly/3RINoPn

Podcast: (THE JAMES ALTUCHER SHOW): https://jamesaltuchershow.com/

Twitter: https://twitter.com/jaltucher

[1:06:39] LST #69 w/ Jimmy Soni: The Founders: The Story of PayPal and the Entrepreneurs Who Shaped Silicon Valley: https://bit.ly/48K5cje

[1:10:52] The backstory about James Altucher’s attempt to purchase Greenland

[1:15:20] Rapid Fire Round

[1:16:20] Integration assignment

[1:17:49] Learn more from his Podcast: https://jamesaltucher.com/podcasts/

[1:18:00] Do you think James should write a book about the nature of a quest? Feel free to tweet him and share your opinion: https://twitter.com/jaltucher

Key Takeaways:

• “A great way to learn is to explain things.” ~James Altucher [20:43]

• Writing 10 ideas each day helps you exercise and develop your idea muscle [23:34]

• You don’t need to have the world’s best company to succeed in business; you just need to be in the top 1%, and you will find success in whatever you do. [26:33]

• Entrepreneurship is not a single skill; rather, it comprises a collection of micro-skills. [32:03]

• Sharing ideas that you’re not actively pursuing opens up more opportunities. [40:46]

People Mentioned and Other Resources:

1. Robert Greene

2. Louis C.K.

3. Chuck Palahniuk

4. Elon Musk

5. Donald Trump

6. The 48 Laws of Power: https://bit.ly/45lkVCq

7. Mastery: https://bit.ly/3LKJXnC

8. Choose Yourself!: https://bit.ly/3F5mnOt

9. Consider This: https://bit.ly/46EDB16

10. Fight Club: https://bit.ly/48IGdwz

11. Skip the Line: https://bit.ly/3RINoPn

12. TED Talk: How to Skip the Line: https://bit.ly/3FcjCe9

13. The Founders: https://bit.ly/420w1LR

Keep In Touch with James Altucher:

Website: https://jamesaltuchershow.com/

Twitter: https://twitter.com/jaltucher

Linktr.ee: https://linktr.ee/altucher

LinkedIn: https://www.linkedin.com/in/jamesaltucher/

Instagram: https://www.instagram.com/altucher/

Facebook: https://www.facebook.com/JAltucher.Blog/

—

LST #78: Mary Telliano || Re-branding Death: Insights from a Death Doula

Mon, 30 Oct 2023 02:05:00 GMT

Learn Speak Teach Episode #78 with Mary Telliano.

Watch the full episode on Youtube here: https://youtu.be/a641Er6mSiE

Have you ever wondered what it’s like to be an end-of-life doula? Well, buckle up for a fascinating journey as we delve into the world of end-of-life doula work with Mary Telliano. Mary is an innovative end-of-life coach, grief counselor, and Death Doula with over a decade of experience.

Through her transformative work at The Anam Cara Academy, she is reshaping how we approach end-of-life care. Additionally, she is also exploring new areas of healing through psychedelic facilitation.

In this episode, Mary delves into her unique role as an end-of-life doula and shares remarkable insights on how to handle grief as an entrepreneur and proactively prepare for grief.

She dives deep into the profound concept of getting acquainted with your death and discusses people’s most common regrets when nearing the end of their lives. Moreover, she reveals what the end of life feels like after a life lived authentically, without regrets.

Finally, we explore ways in which we can collectively support Mary in her noble quest to re-brand death, ultimately reshaping our society’s relationship with this inevitable part of life.

Time to dive in!

During this episode, you will learn about:

[01:56] A quick bio of our guest, Mary Telliano, Founder of The Anam Cara Academy

[02:40] What she does as an end-of-life doula

[08:05] How to handle grief as an entrepreneur

[11:16] How to proactively prepare for grief

[13:16] What getting acquainted with your death means

[14:41] What Mary does to strengthen connections and build human bonds

[17:16] Exploring what our anxiety signifies

[20:26] How to break free from the shame cycle

[24:17] Most common regrets from people nearing death

[27:59] What does the end of life feel like after a life lived in truth and without regret?

[29:42] The backstory of the journey that led her to become a death doula

[33:57] Mary’s advice to anyone unsatisfied with their current role or career path

[38:09] How did her intuition and gift in a unique industry lead to income generation?

[40:23] “The seeds that you plant today don’t necessarily flourish today.” ~Mary Telliano

[45:43] How to keep in touch with Mary Telliano

Website: https://www.connectanamcara.com/

Instagram: https://www.instagram.com/mary_telliano/

Facebook: https://web.facebook.com/YourAnamCara

[47:04] Rapid Fire Round

[51:30] How can we assist Mary in achieving her goal of re-branding death?

[53:23] Connect with Mary Telliano

Email: connectanamcara@gmail.com

Website: https://www.connectanamcara.com/

Instagram: https://www.instagram.com/mary_telliano/

Key Takeaways:

• To proactively prepare for grief, get acquainted with your death. [11:16]

• Getting acquainted with your death means making death your life coach. [13:16]

• Shame immediately goes away as soon as we start talking about it. [22:55]

• “We have more money in our vortex than we can spend in eight lifetimes.” ~Mary Telliano [37:16]

• “The seeds that you plant today don’t necessarily flourish today.” ~Mary Telliano [40:23]

Keep In Touch with Mary Telliano:

Website: https://www.connectanamcara.com/

Instagram: https://www.instagram.com/mary_telliano/

Facebook: https://web.facebook.com/YourAnamCara

Linktr.ee: https://linktr.ee/TheAnamCara

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LST #77: Jackie Insinger || Spark Brilliance

Mon, 23 Oct 2023 02:30:00 GMT

Learn Speak Teach Episode #77 with Jackie Insinger.

Watch the full episode: https://youtu.be/OL0iZFWlFl4

We're excited to welcome Jackie Insinger, author of ‘Spark Brilliance’

and esteemed leadership coach with credentials from Harvard and Duke University.

Jackie elevates leaders through her knowledge of positive psychology, neuroscience, and her Platinum Leadership approach. Today, she shares her deep connection to leadership, authenticity, and insights from her academic journey.

She highlights the Platinum Rule from her book, urging us to engage with others based on their preferences. She offers steps to embrace this principle in our lives.

Jackie speaks on her career-defining moments, the nuances between traditional and positive psychology, and the difference between joy and happiness. She also touches on emotional contagion, offering tools to combat its negative effects and emphasizing the value of practical optimism.

Dive into Jackie's insights with us.

During this episode, you will learn about:

[01:39] Meet our guest; Jackie Insinger

[02:02] “Leadership is connection.” ~Jackie Insinger

[05:10] Where did her interest in connection, leadership, and authenticity begin?

[07:15] The backstory of her educational journey

[16:52] The Platinum Rule (“Treat others the way they wish to be treated”)

[18:45] Action steps to help you integrate ‘The Platinum Rule’ from Jackie’s book, Spark Brilliance: https://bit.ly/3rzm8rZ

[22:02] The pivotal moment that shaped her career trajectory

[26:26] The difference between traditional psychology and positive psychology

[28:55] The contrast between joy and happiness

[30:59] How we can bring more joy into our lives and spread it to others

[31:33] The concept of emotional contagion

[34:47] How to navigate negative emotional contagion from others

[38:38] Cultivating practical optimism

[40:31] Jackie’s Leadership development program

[42:13] Learn more about Jackie’s Leadership development program

Email: jackie@sparkbrilliance.com

Website: https://www.sparkbrilliance.com/

[43:08] Rapid Fire Round

[47:54] Integration assignment

Key Takeaways:

• To be successful as a leader, you must have the capability to lead people, not just manage things; you lead the people who manage things. [03:18]

• Part of the journey of leadership and building relationships involves asking other people fundamental questions, such as, ‘How would you like to be treated?’ [17:50]

• “The absence of sadness is not happiness. The absence of sickness is not health. The absence of poor performance is not great performance.” ~Jackie Insinger [27:14]

• “Brilliance begins with you, and it has to be you who makes the first move, and people will follow your lead.” ~Jackie Insinger [45:48]

People Mentioned and Other Resources:

1. Shawn Achor

2. Spark Brilliance: https://bit.ly/3rzm8rZ

Keep In Touch with Jackie Insinger:

Website: https://www.sparkbrilliance.com/

LinkedIn: https://www.linkedin.com/in/jackieinsinger/

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LST #76: Anthony Trucks || Identity Shift Happens

Mon, 09 Oct 2023 02:45:00 GMT

Learn Speak Teach Episode #76 with Anthony Trucks

Watch the full episode here: https://youtu.be/wXm4jQGYQaI

Identity shift is the journey of reshaping our core beliefs, values, and behaviors to match our goals. As Anthony Trucks states, “You cannot attain or sustain anything above your current identity.” This shift bridges our current self with the future we aim for, fueling personal growth and success.

Anthony Trucks, a former NFL player and American Ninja Warrior, transformed from early-life hurdles in foster care to becoming a prominent speaker and identity shift coach. In our episode, he recounts his life's key moments, from foster care struggles to an unexpected love for football.

An injury during his NFL days altered his life's direction, sparking a significant identity shift. He delves into 'Dark Work,' crucial in reshaping his persona.

Ever pondered on changing your identity? Anthony offers insights on recognizing these moments and navigating the transformation. His story underscores resilience and the profound effects of embracing a new identity.

During this episode, you will learn about:

[01:46] A short bio of our guest, Anthony Trucks

[03:37] Anthony’s experience in foster care and how it led him to football

[08:40] What Anthony wishes he had known earlier in his childhood

[11:12] What made him realize he had a future in football?

[13:41] How he optimized his identity in the NFL through ‘Dark Work’

[16:10] LST #75 Episode w/ Ghetto Country Brandmother; https://realbusinessconnections.com/episode/brandma/

[25:22] When should you stop and consider an identity shift?

[31:50] Defining and shifting to your desired identity

[37:16] Anthony’s NFL Injury experience

[40:24] How the ‘Dark Work’ experience helped him shift his identity

[44:12] Connect and learn more from Anthony

Website: https://www.anthonytrucks.com/

Instagram: https://www.instagram.com/anthonytrucks/

[47:39] Rapid Fire Round

[51:38] Integration assignment

[52:15] Learn more from Anthony Trucks

Website: https://www.anthonytrucks.com/

Instagram: https://www.instagram.com/anthonytrucks/

Key Takeaways:

• “Smooth seas never made skilled sailors.” ~Anthony Trucks [08:43]

• Human beings are wired to compete [17:18]

• “You cannot perform at your best with super joy.” ~Anthony Trucks [20:23]

• Unstoppable doesn’t mean you always win; You just won’t stop. [21:52]

• “You cannot attain or sustain anything above your current identity.” ~Anthony Trucks [25:22]

• “Amazing lives are lived in motion.” ~Anthony Trucks [29:56]

• “We identify as the outcome of what the identity created.” ~Anthony Trucks [37:46]

• “The worst person you should ever meet on your deathbed is the person you could have been.” ~Anthony Trucks [46:10]

People Mentioned and Other Resources:

1. Kobe Bryant

2. Tim Murphy

3. The Rock

Keep In Touch with Anthony Trucks:

Website: https://www.anthonytrucks.com/

Instagram: https://www.instagram.com/anthonytrucks/

LinkedIn: https://www.linkedin.com/company/anthony-trucks/

Facebook: https://www.facebook.com/AnthonyTrucks/

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LST #75: Phyllis Williams-Strawder || The Ghetto Country Brandmother

Mon, 02 Oct 2023 02:45:00 GMT

Learn Speak Teach Episode #75 with Phyllis Williams-Strawder.

Watch the full episode on Youtube: https://youtu.be/wXm4jQGYQaI

In today's competitive world, personal branding is crucial to stand out and succeed. Your personal brand isn't just a tool; it's an asset, distinguishing you in any intense competition.

In this episode with Phyllis Williams-Strawder, the force behind Brandma’s House and known as the Ghetto Country Brandmother, we explore this topic. As a Rebel Brand Strategist and former owner of the multi-million-dollar Bigmista’s Barbecue & Sammich Shop, Phyllis delves into her journey from running a successful BBQ venture to establishing her distinct brand.

She emphasizes that personal branding goes beyond logos; it's rooted in your unique DNA. This brand, she notes, acts as a foundational or endorsing brand, influencing your business achievements.

Phyllis's fresh take on branding encourages us to think differently, pushing for a genuine, powerful personal branding approach. Dive in for enlightening insights!

During this episode, you will learn about:

[01:56] Know our guest, Phyllis Williams-Strawder, AKA Ghetto Country Brandmother

[03:43] Her brand when she operated Bigmista’s Barbecue & Sammich Shop with her husband

[09:29] What led Phyllis to leave Bigmista’s Barbecue & Sammich Shop, a multi-million-dollar brand?

[13:37] The most fearful moment in her entrepreneurial life

[20:51] The story behind ‘The Ghetto Country Brandmother®’ brand

[30:13] What is a personal brand?

[37:10] How understanding your personal brand helps you in your business

[39:25] Things that Brandma disagrees with in the context of branding

[41:08] How to set the optimal pricing strategy for your brand

[49:13] “The most unique thing about any given brand is the personal brand.” ~Phyllis Williams-Strawder

[58:36] Integration assignment

[58:56] The difference between objectives and goals

[1:01:47] How to keep in touch with Phyllis Williams-Strawder

LinkedIn: https://www.linkedin.com/in/brandma/

Instagram: https://www.instagram.com/gcbrandmother/

Website: https://www.brandmashouse.com/

[1:02:36] Rapid Fire Round

[1:06:52] Examples of good personal brands

[1:10:47] Connect with Brandma

Podcast: https://www.brandmashouse.com/brandmas-tea-room

[1:11:00] Brandma’s LinkedIn Cancellation

Key Takeaways:

• Brand identity is based on the DNA code, not how you are perceived or logos. [24:24]

• “Branding is an asset, and just like any other brand, your personal brand should be an asset.” ~Phyllis Williams-Strawder [25:30]

• The personal brand is the parent brand or an endorser brand [30:13]

• “You need to understand your brand and your marketing before you put it out there in the world.” ~Phyllis Williams-Strawder [44:59]

• “There are 7 billion people in the world, and if what you do can’t make you your money out of 7 billion people, then maybe that’s not what you should be doing.” ~Phyllis Williams-Strawder [46:12]

• “The most unique thing about any given brand is the personal brand.” ~Phyllis Williams-Strawder [49:13]

• "You don't need mass appeal; you just need the right appeal." ~Phyllis Williams-Strawder [1:15:18]

People Mentioned and Other Resources:

1. Balance Is Bullshit by Phyllis Williams-Strawder: https://bit.ly/3t7AeBd

2. Kobe Bryant

3. Beyoncé

4. Gary Vaynerchuk

Keep In Touch with Phyllis Williams-Strawder:

Website: https://www.brandmashouse.com/

LinkedIn: https://www.linkedin.com/in/brandma/

Instagram: https://www.instagram.com/gcbrandmother/

Facebook: https://www.facebook.com/BrandmasHouse

Podcast: https://www.brandmashouse.com/brandmas-tea-room

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2. LST #56 w/ Steve D Sims || ‘Go For Stupid’ To Succeed in Business

LinkedIn: https://www.linkedin.com/in/realbenalbert/

LST is made possible by www://balbertmarketing.com/

REMINDER: This feed is JUST LEARN SPEAK TEACH EPISODES.

LST #74: Julia McCoy || From Cult Survivor To AI Content Queen

Mon, 25 Sep 2023 00:22:26 GMT

Learn Speak Teach Episode #74 with Julia McCoy.

Watch the full episode here: https://youtu.be/rETNEKPlLz8

Join the conversation with your host, Ben Albert, as he interviews Julia McCoy. Julia, the AI content queen, is the president of Content at Scale, an eight-time best-selling author, and the powerhouse behind Content Hacker.

In this episode, Julia delves into her remarkable journey from a childhood born into a cult to becoming a successful writer and entrepreneur. She reflects on her early life within the confines of the cult and how she began questioning her circumstances, ultimately finding the courage to break free.

As the conversation unfolds, Julia shares her motivation for writing the book ‘Woman Rising’ and how she built a business out of her writing career. Moreover, she stresses the importance of hiring skilled and enthusiastic employees and emphasizes the significance of treating employees well, as it leads to loyalty and a positive work environment.

Her insights into AI in content creation are eye-opening. She highlights that maintaining a human touch while utilizing AI remains paramount. Julia McCoy’s words, “The future is AI, but it’s gonna be run by humans,” remind us that while AI is transforming industries, human creativity and control remain at the helm.

Don’t miss out on this enlightening conversation on how to harness the power of AI.

Tune in!

During this episode, you will learn about:

[01:58] Julia McCoy’s bio

[04:28] Julia McCoy’s life as a young child born into a cult

[07:14] Why she began questioning life in the cult, and how she eventually left

[12:24] Her motivation for writing the book ‘Woman Rising’

[16:18] What it looked like to make the decision to leave the cult

[21:00] What motivated Julia to get into writing, and how she monetized it

[24:10] How she built a business out of her writing career

[27:17] Julia’s experience with hiring the wrong people and how to avoid making the same mistakes

[30:02] How to retain skilled employees in your company and ensure their happiness

[35:07] Pro tip on overcoming procrastination

[36:59] Julia’s experience with AI

[39:38] The difference between Content at Scale and ChatGPT

[42:05] Content at Scale; https://contentatscale.ai/

[42:46] The AI tools she uses in content writing

[44:12] Rapid Fire Round

[46:31] The partnership between her business, Content Hacker, and Content at Scale AI

[49:02] The Best way to keep in touch with Julia McCoy: https://contentatscale.ai/blog/

Key Takeaways:

• “Take that risk and get out of your situation; you never know what can happen.” ~Julia McCoy [05:33]

• “There is no other powerful place to come from than your own experience.” ~Julia McCoy [15:35]

• In a world filled with constant noise and distractions, our gut instinct is one of our most powerful tools. [16:46]

• When hiring, focus on skill and enthusiasm. [29:26]

• “You will have so much loyalty if you treat people right.” ~Julia McCoy [30:15]

• AI writing tools are not replacing writers but enhancing their productivity. [39:08]

• “Quickly built, quickly fallen.” ~Julia McCoy [45:21]

• If you are using AI, ensure that you still incorporate a human touch. [45:30]

• “The future is AI, but it’s gonna be run by humans.” ~Julia McCoy [45:48]

People Mentioned and Other Resources:

1. Woman Rising: https://amzn.to/3qPmwlS

2. Sarah Edmondson: https://alittlebitculty.com/

3. Content at Scale: https://contentatscale.ai/

4. ChatGPT: https://chat.openai.com/

5. Loop Genius: https://www.loopgenius.com/

6. Content Hacker: https://contenthacker.com/

Keep In Touch with Julia McCoy:

Website: https://contenthacker.com/

LinkedIn: https://www.linkedin.com/in/juliaemccoy/

Instagram: https://www.instagram.com/juliaemccoy/

LST #73: Brian Bogert || Flipping The Lid and Taking Out Your Trash

Mon, 04 Sep 2023 03:28:48 GMT

Learn Speak Teach Episode #73 with Brian Bogert.

Watch The Episode on Youtube: https://youtu.be/-5tEH9Wy1QI

In this gripping episode, Brian Bogert dives deep into the potent concept of "Flipping The Lid." This metaphor represents the emotional trash—those unresolved moments from our past that shape our present reactions and beliefs. Brian clarifies that while carrying this emotional baggage is not our fault, it is our responsibility to address it once we acknowledge its existence.

Drawing from a reservoir of wisdom, Brian presents a series of pillars to assist listeners in managing their past trash. He underscores that awareness is the first step towards intentional growth and recommends a daily regimen of the "flip the lid and scan your can" exercise to foster intentional awareness and healing.

Brian highlights that the world assesses us by our actions, not our intentions, making it imperative to consciously choose our growth trajectory, even if it means facing uncomfortable pain. He astutely affirms, "we all must choose our pain, or our suffering will choose us."

Moreover, Brian sheds light on how the trash from our past can impact our entrepreneurial and corporate endeavors, rendering this episode indispensable for personal and professional growth.

During this episode, you will learn about:

[02:06] LST #6 w/ Brian Bogert; https://bit.ly/44kLkiZ

[02:35] Who is Brian Bogert?

[04:02] The meaning of “Flipping The Lid.”

[05:10] How the trash from our past life impact us

[09:48] Does everyone have trash from their past life?

[11:09] The pillars that will help you deal with the trash from your past life

[21:17] The significance of the number 8 in Brian’s life and business

[23:01] When should you start ‘Flipping the Lid’?

[25:36] Why you should do the ‘flip the lid and scan your can’ exercise daily

[32:16] How the trash in our lives impacts our corporate or entrepreneurship life

[36:34] “We all must choose our pain, or our suffering will choose us.” ~Brian Bogert

[39:49] Flipping The Lid Podcast; https://bit.ly/3E6Cmv2

[44:18] Flipping The Lid Eps #1 Flipping the Lid on Our Story with Ashley Bogert

[47:46] Brian’s community

[51:22] Rapid Fire Round

[58:57] Connect with Brian Bogert

Website: https://www.flippingthelid.com/

Key Takeaways:

• “The trash in your past life is those unpacked, unprocessed moments that have created intellectual or emotional beliefs about yourself, which cause you to react in moments that have nothing to do with what’s right in front of you.” ~Brian Bogert [05:03]

• The trash from your past is not your fault; it just becomes your responsibility once you become aware of it. [08:36]

• “Until we are aware of it, we can’t be intentional with it.” ~Brian Bogert [11:16]

• “You don’t feel, you won’t heal.” ~Brian Bogert [14:54]

• “Every single breath and every single moment is a new moment to refresh, refine, and grow.” ~Brian Bogert [23:02]

• The longer you wait to flip the lid, the harder it is. [23:58]

• “We are as motivated by pain as we are by pleasure.” ~Brian Bogert [30:06]

• “We have to acknowledge the suffering we wish to avoid in our lives before we can even understand the pains we need to embrace to move forward.” ~Brian Bogert [30:17]

• “The world will never judge you based on your intent; they will always judge you based on your actions.” ~Brian Bogert [35:18]

• “When you are born, you look like your parents; when you pass, you look like your choices.” ~Ben Albert [35:38]

• “We all must choose our pain, or our suffering will choose us.” ~Brian Bogert [36:34]

• “Our most intimate relationship is the one we can go the deepest with.” ~Brian Bogert [46:41]

Keep In Touch with Brian Bogert:

Website: https://www.flippingthelid.com/

Facebook: https://web.fac Brian Bogert ebook.com/bogertbrian/

Instagram: https://www.instagram.com/bogertbrian/

LinkedIn: https://www.linkedin.com/company/the-brian-bogert-companies/

Linktr.ee: https://linktr.ee/brianbogert

This feed is JUST LEARN SPEAK TEACH EPISODE

REPLAY: Brian Bogert || How To Turn Trauma Into Triumph: "Moved People Move People"

Sat, 02 Sep 2023 17:00:00 GMT

Learn Speak Teach #6 w/ Human Behavior & Performace Coach, Brian Bogert

Keep In Touch with Brian:

Linkedin: https://www.linkedin.com/in/brianbogert/

Website: https://brianbogert.com/

No Limits: https://iamnolimits.com/

–

Watch the Full Episode: https://youtu.be/oTbeiIa0jQ4

Check out the Real Business Connections website:

https://www.realbusinessconnections.com

Listen on…

Spotify: https://open.spotify.com/show/6GIUXbsHXx0OSgPFED1sg8?si=2eOy5F8sQLm6JR2vHOUuIw

Itunes: https://podcasts.apple.com/us/podcast/rochester-business-connections/id1537115928

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Instagram: https://www.instagram.com/realbenalbert

LinkedIn: https://www.linkedin.com/in/realbenalbert/

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LST is made possible by https://www.balbertmarketing.com

–

LST #72: Mark de Grasse || The Future of Content & AI

Mon, 21 Aug 2023 01:42:00 GMT

Learn Speak Teach Episode #72 with Mark de Grasse.

Watch the full episode here: https://youtu.be/R_OsF8ow-kQ

Artificial Intelligence (AI) has revolutionized how we interact with technology and the world around us. In this thought-provoking episode featuring Mark de Grasse, we explore the fascinating world of Artificial Intelligence (AI) and its transformative impact.

Mark de Grasse is the President of DigitalMarketer, an eLearning company dedicated to skill development for professional marketers, marketing agencies, and small business owners. Mark has been working in content development since the mid-2000s, producing tens of thousands of articles, graphics, videos, and podcasts over the years.

Mark reveals the secrets of seamlessly integrating AI into your business without sacrificing authenticity, and he offers a glimpse into the future of AI. He also takes us through the pros and cons of AI and its democratizing effect on human creativity.

The episode takes an insightful turn as Mark shares his journey from hitting rock bottom to reinventing himself. He shares the wisdom of identifying your happier, purpose-driven self and its transformative power.

Time to dive in!

During this episode, you will learn about:

[01:48] Meet our guest; Mark de Grasse

[02:17] Niche Business Podcasting Episode; https://bit.ly/3L3D8NF

[03:30] What inspired Mark to get into content development

[05:54] Mark’s experience with Artificial Intelligence (AI)

[08:55] Tip on how to use AI in your business and still be authentic

[12:37] The future of AI

[14:44] How Mark got into the digital marketing space

[17:48] What is Content Marketing, and Why is it Important?

[24:00] Advantages and disadvantages of Artificial Intelligence (AI)

[32:00] Filtering content through Personal AI

[37:41] Keep in touch and learn more from Mark de Grasse

Book: The Future of Content & Us

Website 1: https://www.digitalmarketer.com/

Website 2: https://markdegrasse.com/

[40:33] Mark’s experience when he hit rock bottom and how he reinvented himself

[45:03] Breathwork app; https://www.othership.us/app

[50:43] How AI will democratize human creativity

[52:48] Rapid Fire Round

[1:00:21] How to support and connect with Mark de Grasse

The DigitalMarketer Podcast: https://www.digitalmarketer.com/podcasts/

Website: https://markdegrasse.com/

Book: The Future of Content & Us

Key Takeaways:

• To generate authentic content using AI, utilize your presentation’s transcription instead of a naturally written article. The transcription will capture your unique voice and writing style more accurately than the article you composed. [08:55]

• “Content marketing is the process of making useful information connected to your product or service.” ~Mark de Grasse [17:48]

• “The easiest form of content is the FAQ section for a product or service.” ~Mark de Grasse [18:08]

• AI helps users get relevant answers instantly because it understands both language and visuals [25:58]

• There is a version of yourself that’s happy, content, motivated, and purposeful. You have to identify it, and It will take a lot of work. But by the end of the day, you will be happier with the process. [44:00]

• The use of AI will democratize human creativity [51:19]

• The lifetime value of your customer is the core metric on which you should base everything, not just getting the sale [56:56]

People Mentioned and Other Resources:

1. Jordan Harbinger

2. Elon Musk

3. Robbie Bent

4. Breathwork app; https://www.othership.us/app

Keep In Touch With Mark de Grasse:

Website 1: https://www.digitalmarketer.com/

Website 2: https://markdegrasse.com/

YouTube: https://bit.ly/3OU8KaG

Instagram: https://www.instagram.com/markdegrasse/

Facebook: https://www.facebook.com/markdegrasseofficial/

LinkedIn: https://www.linkedin.com/in/mark-de-grasse-19a50127/

—

This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player

LST #71: Alex Sanfilippo || Podcasting Made Simple

Mon, 07 Aug 2023 02:28:44 GMT

Learn Speak Teach Episode #71 with Alex Sanfilippo

Full Show Notes At: https://realbusinessconnections.com/episode/alex-sanfilippo/

Watch The Episode on Youtube: https://youtu.be/wNJQlU2VyZs

During this episode, you will learn about:

[03:50] A quick bio of our guest; Alex Sanfilippo

[05:23] Where his love, passion and proficiency in podcasting began

[09:38] His first attempt at podcasting

[11:56] LST #56 w/ Steve D Sims; https://realbusinessconnections.com/episode/stevesims/

[14:18] Tips for building a remarkable podcast brand

[18:07] What should be the first move when starting a podcast?

[20:07] How to ensure you are creating quality podcast content

[24:27] The benefits of niching down

[26:44] How do you reach the target audience for your niche podcast

[29:55] Learn more from Alex; https://podpros.com/win

[32:05] PodMatch (A podcast booking service that automatically matches ideal podcast hosts and guests for interviews)

[37:06] The benefits of being a podcast guest

[41:57] How to prepare to be a podcast guest

[44:14] Tips on how to pitch a podcast that you want to be a guest on

[50:18] How to create an effective podcast Call to Action (CTA)

[52:21] How to connect with Alex and learn more about podcasting; https://podpros.com/win

[53:57] Rapid Fire Round

[56:48] Playlist by Alex Sanfilippo; Punk Till We Die

[59:34] Integration assignment

Key Takeaways:

• “Perfection is the enemy of done.” ~Alex Sanfilippo [16:09]

• “People will forgive you for the lack of quality of your content but not for the lack of the content itself.” ~Alex Sanfilippo [19:14]

• To ensure you are creating quality podcast content, you have to figure out what you know you do to serve the world and how you can show up and do that [20:14]

• When you niche down your podcast, you give people a way and a reason to identify with you as a podcaster [26:34]

• Being a podcast guest helps you to learn your message well as a podcaster [41:05]

• Your Call to Action should be singular, memorable, and free [50:19]

People Mentioned and Other Resources:

1. Steve D Sims

Keep In Touch with Alex Sanfilippo:

Personal Website: https://alexsanfilippo.com/

PodMatch Website: https://podmatch.com/

PodPros Website: https://podpros.com/

LinkedIn: https://www.linkedin.com/in/alexsanfilippo/

Instagram: https://www.instagram.com/ajsanfilippo/

Twitter: https://twitter.com/AJSanfi

LST #70: Chris Van Vliet || Body Slam Life’s Challenges

Tue, 25 Jul 2023 00:56:00 GMT

Learn Speak Teach Episode #70 with Chris Van Vliet

Full Show Notes At: https://realbusinessconnections.com/episode/chrisvanvliet2/

Watch The Episode on Youtube: https://youtu.be/8F2f8YDKIeI

During this episode, you will learn about:

[03:35] LST #36 w/ Chris Van Vliet: https://realbusinessconnections.com/episode/chrisvanvliet/

[05:27] His favorite Emmy Award

[10:40] How Chris became a fan of wrestling

[14:47] The artistry of wrestling

[17:39] Personal branding behind Pro wrestlers

[22:35] Is pro wrestling fake and scripted?

[26:01] The most outstanding interviews with prolific wrestlers; Insight with Chris Van Vliet

[26:40] "You are the sum of the five people you spend the most time with."

[30:08] His experience with life's curveballs and how he navigated through

[37:32] Who stands out in the wrestling world today, and what are they doing differently?

Sami Zayn

Maxwell Jacob Friedman (MJF)

[39:58] Big things coming in wrestling space

[42:23] What Chris is doing differently in content creation that makes him a successful content creator

[48:10] Can we all achieve greatness?

[50:21] Rapid Fire Round

[54:48] How to keep in touch with Chris Van Vliet;

Podcast: Insight with Chris Van Vliet

Instagram: https://www.instagram.com/chrisvanvliet/

LinkedIn: https://www.linkedin.com/in/chrisvanvliet-/

Key Takeaways:

Wrestling is a performance art with an amazing storytelling. And what wrestling does better than any other type of performance art is that it brings you along this journey. [15:13]
"Great branding makes people immediately get a picture in their mind of who you are and what you are about when they see you." ~Chris Van Vliet [20:38]
"Sometimes the best things in life are when life throws you a curveball, and you go with it." ~Chris Van Vliet [28:48]
"Control the controllable." ~John Cena [29:12]
"The cream rises to the top." ~ Macho Man[36:45]
The most important element in content creation is making content that is valuable and shareable [43:57]
Hearing someone's struggle humanizes that person and makes someone on that journey right now realize that if that person who has accomplished so much struggled at the point in their life where I am right now, I can also get through this and accomplish great things. [47:47]
"There is no key to success; it's a combination lock." ~ Ben Albert [48:45]
Whatever you are chasing after, whether a podcast, YouTube channel, writing a book, being a speaker, or starting a business, consistency is the key. We often see somebody who is having great success, and we forget about all the steps they took to get there. [49:48]

People Mentioned and Other Resources:

1. Denzel Washington

2. Gregory Iron

3. Ric Flair

4. Logan Paul

5. The Rock

6. Stone Cold Steve Austin

7. John Cena

8. The Undertaker

9. Hulk Hogan

10. Gerard Butler

11. Plane (film)

Keep In Touch with Chris Van Vliet:

Website: https://chrisvanvliet.com/

Facebook: https://www.facebook.com/ChrisVanVliet/

Instagram: https://www.instagram.com/chrisvanvliet/

LinkedIn: https://www.linkedin.com/in/chrisvanvliet-/

Twitter: https://www.instagram.com/chrisvanvliet/

YouTube: https://www.youtube.com/ChrisVanVliet

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[30:53] The Founders: The Story of PayPal and the Entrepreneurs Who Shaped Silicon Valley

–

REPLAY: LST #36 Chris Van Vliet || 4-Time Emmy Award Winning Interviewer

Mon, 24 Jul 2023 15:53:55 GMT

REPLAY

---

Learn Speak Teach #36 w/ Chris Van Vliet

Watch the full episode: https://youtu.be/644XiSXLLzk

By asking the right questions, we can achieve almost anything. Find out how in today’s episode with Chris Van Vliet.

Chris Van Vliet is a 4-time Emmy award-winning TV Host, Entertainment Reporter, and YouTuber based in Los Angeles, CA. He has traveled the world reporting on events like the Oscars, Grammys, and the Cannes Film Festival.

You may be familiar with Chris's interviews on YouTube, but to call them “interviews” doesn’t seem fair because they are so much more than that. Chris dives deep into interesting topics with his trademark conversational approach, making it feel like two old friends catching up. This is the case when chatting with wrestling superstars like John Cena, The Rock, or Hulk Hogan, or a Hollywood A-Lister like Oprah Winfrey, Tom Cruise, or Will Smith.

Let’s tap into some of his wisdom.

Tune in!

During this episode, you will learn about;

[00:00] Pre-show

[03:13] Episode intro and a quick bio of our guest; Chris Van Vliet

[05:01] Pains and struggles he overcame along his journey

[08:36] The mindset shift Chris had to embrace when falling and having to start over

[10:30] Why did Chris choose a career path in the communication space?

[16:03] How Chris realized he was on purpose

[20:28] Chris’ source of inspiration and people that helped him along the way

[24:02] His secrets to creating rapport

[26:03] Why everything you have or don't have depends on the questions that you ask

[27:56] The importance of gratitude and why you must embrace it

[30:31] How Chris built himself back up after being laid off

[36:05] How he found traction in his career

[39:12] Chris’ Youtube success

[41:13] How to go viral on YouTube

[44:20] What questions to ask a person of influence

[48:28] Be genuine

[51:22] Rapid Fire Round

[53:21] How to connect with Chris

Key Takeaways:

~ Things happen for a reason… Sometimes we don't know what that reason is until much later on in the future when we have more information about the situation and its outcomes.

~ Don't be a carbon copy of somebody else. Choose one thing from one person and another from a different person (and another) to create your own toolkit that will help you progress in life!

~ Success is a process, and by studying the process of success in others, you can improve your own. Learn the steps and methods successful people use to succeed, and emulate them. Successful people leave clues.

~ Try to build a good rapport with people so that when you ask a question that's difficult to answer, they will be more comfortable opening up to you.

~ Everything you have and don't have in your life is based on the questions you ask; asking better questions gets you better answers.

People Mentioned and Other Resources

Tony Robbins

Oprah Winfrey

Larry King

Howard Stern

Leslie Mann

Bruce Willis

The Best of Chris Van Vliet Interviews: https://www.youtube.com/watch?v=qnpXV1D7kbM&t=12s

Keep In Touch with Chris Van Vliet

Website: https://chrisvanvliet.com/

Instagram: https://www.instagram.com/chrisvanvliet

Twitter: https://twitter.com/ChrisVanVliet

Facebook: https://web.facebook.com/ChrisVanVliet/

YouTube: https://youtube.com/ChrisVanVliet

Linktr.ee: https://linktr.ee/chrisvanvliet

Highlight Reel: https://youtu.be/qnpXV1D7kbM

—

LST #69: Jimmy Soni || The Founders: The Story of PayPal and the Entrepreneurs Who Shaped Silicon Valley

Mon, 10 Jul 2023 13:00:00 GMT

Learn Speak Teach Episode #69 with Jimmy Soni

Full Show Notes At: https://realbusinessconnections.com/episode/jimmy-soni/

Watch The Episode on Youtube: https://youtu.be/vCK2NeR-QBY

During this episode, you will learn about:

[04:08] Get to know our guest; Jimmy Soni

[05:30] Surprising finding that Jimmy discovered while researching for his book; The Founders

[08:50] What inspired Jimmy to write The Founders?

[12:21] Jimmy’s first move in writing his book

[19:18] The power of peer groups and how to find the right peer group

[25:15] The backstory that led Jimmy to become a curious person

[31:19] The meaning of “PayPal-Mafia”

[35:22] Elon Musk’s fascination with the letter ‘X’

[37:45] Why Confinity Inc. merged with X.com to form PayPal

[42:04] The unique culture at PayPal that set its founders up for success

[44:44] Why PayPal succeeded when so many other Startups failed

[47:19] How to support and connect with Jimmy Soni

Get a copy of The Founders: https://bit.ly/420w1LR

Twitter: https://twitter.com/jimmyasoni

[48:32] Rapid Fire Round

[52:56] Grab a copy of The Founders: The Story of PayPal and the Entrepreneurs Who Shaped Silicon Valley

Key Takeaways:

• “The role of peer groups is more powerful than mentors.”~ Jimmy Soni [17:18]

• “It does help to try to choose peers and friends who are the kind of people you aspire to be.”~ Jimmy Soni [20:39]

• When starting a company, you don't need to have a road up. [42:33]

• When you are starting a company, your answer is wrong, and what you do is you course correct and improve to figure out the right answer. [43:25]

• Don’t spend so much time believing your plan must be perfect. PayPal is a classic example of a plan that had to change a lot to succeed. [43:55]

People Mentioned and Other Resources:

1. The Founders: The Story of PayPal and the Entrepreneurs Who Shaped Silicon Valley: https://bit.ly/420w1LR

2. Elon Musk: https://en.wikipedia.org/wiki/Elon_Musk

3. Peter Thiel: https://en.wikipedia.org/wiki/Peter_Thiel

4. Reid Hoffman: https://en.wikipedia.org/wiki/Reid_Hoffman

5. Max Levchin: https://en.wikipedia.org/wiki/Max_Levchin

6. David O. Sacks: https://en.wikipedia.org/wiki/David_O._Sacks

Keep In Touch with Jimmy Soni:

Website: https://jimmysoni.com/

LinkedIn: https://www.linkedin.com/in/jimmysoni/

Instagram: https://www.instagram.com/jimmyasoni/

Twitter: https://twitter.com/jimmyasoni

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LST is made possible by www://balbertmarketing.com/

LST #68: Jordan Harbinger || The Jordan Harbinger Show

Mon, 26 Jun 2023 19:06:00 GMT

Learn Speak Teach Episode #68 with Jordan Harbinger

Full Show Notes At: https://realbusinessconnections.com/episode/jordan-harbinger/

Watch The Episode on Youtube: https://youtu.be/TWObb0Gc76g

In this incredible episode, we are honored to welcome Jordan Harbinger, an American lawyer turned broadcaster. He shares what inspired him to start podcasting, the secret sauce that made his podcast popular, and the dos and don’ts of developing an effective podcast brand reputation.

Additionally, Jordan discusses the importance of building relationships in your podcasting journey and shares ways of building and maintaining strong relationships.

Jordan was the co-founder of The Art of Charm, a relationship coaching company, until 2018. Currently, he hosts The Jordan Harbinger Show, a show that receives over five million downloads per month, making it one of the most popular podcasts in the world.

On The Jordan Harbinger Show, Jordan shares the secrets, strategies, perspectives, and practical insights of the world’s most successful people.

Enjoy this episode as Jordan shares his inspiring journey and practical tips on how to build a successful brand.

During this episode, you will learn about:

[01:37] Introduction to the show

[04:40] The backstory that led Jordan to become an influential podcaster

[07:52] What inspired Jordan to start podcasting?

[15:00] The secret sauce that made Jordan’s podcast popular

[18:58] Dos and don’ts to develop an effective podcast brand reputation

[28:35] Why he transitioned from The Art of Charm, a relationship coaching company, to

The Jordan Harbinger Show which focuses on crime, secrets, and skills of the world’s

most brilliant & interesting people

[34:45] How Jordan was able to build and grow The Jordan Harbinger Show podcast in a significantly quick way after he fell out with his former partners

[41:55] The importance of building relationships in your podcasting journey

[48:13] Ways of building and maintaining strong relationships

[51:23] Rapid Fire Round

[55:23] How to support and connect with Jordan Harbinger: https://www.jordanharbinger.com/

Key Takeaways:

“Your reputation takes a lifetime to build and a moment to squander.” ~ Jordan Harbinger [22:52]
“Relationships are like an insurance policy that you can't buy with money.” ~ Jordan Harbinger [41:56]
“Dig the well before you're thirsty.” ~ Jordan Harbinger [43:20]
If you help others without requiring them to give you something in return, you bank a lot of social currency over time. [49:58]

People Mentioned and Other Resources:

Jeff Bezos: https://en.wikipedia.org/wiki/Jeff_Bezos

Keep In Touch with Jordan Harbinger:

Website: https://www.jordanharbinger.com/

Twitter: https://twitter.com/jordanharbinger

LinkedIn: https://www.linkedin.com/in/jordanharbinger/

Instagram: https://www.instagram.com/jordanharbinger/

Facebook: https://web.facebook.com/thejordanharbingershow

YouTube: https://www.youtube.com/channel/UCGLcx_fFZ3GlLXO5anHSm9w

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LinkedIn: https://www.linkedin.com/in/realbenalbert/

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LST #67: Blaine Bartlett || Compassionate Capitalism: The Soul of Business

Tue, 13 Jun 2023 14:56:00 GMT

Learn Speak Teach Episode #67 with Blaine Bartlett.

Watch the full episode here: https://youtu.be/K3ZERBfXpkQ

Full Show Notes At: https://realbusinessconnections.com/episode/blainebartlett2/

___

During this episode, you will learn about:

[03:40] Learn Speak Teach #32: Blaine Bartlett || The Soul Of Business: COMPASSIONATE Capitalism: http://bit.ly/3nuaagH

[05:07] How awareness impacts the success of a leader

[06:32] What is awareness?

[09:36] Practical ways to improve self-awareness

[14:54] Benefits of meditation

[19:25] JeVon’s episode; https://realbusinessconnections.com/episode/jevon2/

[19:41] Crony capitalism

[24:01] Blaine’s TEDx Talk: Nature Is The Ultimate Business Guru: http://bit.ly/3nHFo4l

[25:52] Setting goals that lead to good problems

[27:55] The Leadership Mindset Weekly: 52 Weekly Practices to Transform Your Leadership Mindset: https://bit.ly/3MbHTG1

[28:45] The importance of context in leadership and personal conversations

[31:22] ‘What got you here won't get you there.’

[38:00] Where Blaine is currently and his future plans

[42:56] Mastering the art of commitment

[46:21] How mastering self-commitment allows you to show up better in the external world

[50:15] Action step on how to manifest anything

[52:37] Connect with Blaine:

Soul of Business™ with Blaine Bartlett Podcast- https://www.blainebartlett.com/podcast/

Website: https://www.blainebartlett.com/

Key Takeaways:

“If you say you are too busy to meditate, that is the reason that you need to meditate.” [14:35]
“Most things don't have to be addressed right now. When we find ways to slow things down, we can actually find ways to be more creative. And when we get more creative, we end up solving an existing problem in a new way that guarantees it won't show up in the same form again.” ~ Blaine Bartlett [16:09]
“Every solution will cause a new problem.”~ Blaine Bartlett [18:09]
Imagination lives at the threshold of spirit. [18:38]
“Scarcity is always at the forefront of a mindset of accumulation.” ~ Blaine Bartlett [20:00]
“The purpose of a goal is not to get something; the purpose of a goal is to grow.” ~ Blaine Bartlett [25:52]
“Content is king, but context is God.” ~ Blaine Bartlett [28:34]
“How I describe something determines how I feel about it. How I feel about something generates my behavior.” ~ Blaine Bartlett [29:19]
“There is no end destination. Only constant evolution of self.” ~ Brian Bogert [41:37]
Emotion is the human way of expressing vibration. [52:11]
The mind can’t tell the difference between a vividly imagined reality and an open-eyed experience of reality. [50:56]

People Mentioned and Other Resources:

Compassionate Capitalism: Journey To The Soul of Business: https://bit.ly/40RZ9nV

Modern Leader by JeVon McCormick: https://bit.ly/3U5Ca6H
The Wealth of Nations: https://bit.ly/3U28KWU
TEDx Talk: Nature Is The Ultimate Business Guru: http://bit.ly/3nHFo4l
The Leadership Mindset Weekly: 52 Weekly Practices to Transform Your Leadership Mindset: https://bit.ly/3MbHTG1
What Got You Here Won't Get You There: How Successful People Become Even More Successful: https://bit.ly/3M6xEmt

Keep In Touch with Blaine Bartlett:

Website: https://www.blainebartlett.com/

Podcast: https://www.blainebartlett.com/podcast/

Twitter: https://twitter.com/blainebartlett

LinkedIn: https://www.linkedin.com/in/realbenalbert/

Instagram: https://www.instagram.com/blainebartlett/

Facebook: https://web.facebook.com/OfficialBlaineBartlett/

YouTube: https://bit.ly/3zvI2g5

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