Today's Growth Classics, Growing Business Today, Marketing your business for growth and success

EP150 How Did We Achieve 3x Inc 5000 | Ken Courtright’s Today’s Growth | Growing Business Today

Wed, 28 Dec 2016 10:00:00 GMT

How did we do it? We could tell you it was hard work, and it certainly was. However, the obligation that is at the center of every deal we make has forced us to grow. We have no choice. Listen in on Ken as he explains what drives us to grow and to find new ways to grow our web real estate.

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EP149 STOP | Ken Courtright’s Today’s Growth | Growing Business Today

Mon, 26 Dec 2016 10:00:00 GMT

Here is the secret to avoiding some of the biggest challenges you’ll face during the life of your business. Don’t let another day pass you by without listening and following this timeless advice.

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EP148 The Ultimate Troubleshooting | Ken Courtright’s Today’s Growth | Growing Business Today

Fri, 23 Dec 2016 10:00:00 GMT

Have you ever been in a jam you never thought you’d get out of? Most times your challenge has been overcome in the past. Here is the secret to elevating your mind past your current situation.

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EP147 Rewards Spawn Growth | Ken Courtright’s Today’s Growth | Growing Business Today

Wed, 21 Dec 2016 10:00:00 GMT

An act that is rewarded is repeated. Rewards, incentives and ownership spawn growth. Let’s dig in and explore how you can get employees and customers to buy in.

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EP146 2 Great Growth Hacks | Ken Courtright’s Today’s Growth | Growing Business Today

Mon, 19 Dec 2016 10:00:00 GMT

Most people make you pay for growth hacks like these. We give them to you just for listening. Enjoy as Ken spills out his growth guts.

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EP145 The 2-Step to 5 Steps | Ken Courtright’s Today’s Growth | Growing Business Today

Fri, 16 Dec 2016 10:00:00 GMT

Charles Schwab figured out the 2-step to 5 steps more than a half a century ago and paid 25K for it. We give it to you here free today. Listen up!

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EP144 Clear Growth | Ken Courtright’s Today’s Growth | Growing Business Today

Wed, 14 Dec 2016 10:00:00 GMT

Find out the secret to finding your next step. There are many books out there that will help guide your next business step. Ken helps clear up the confusion.

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EP143 Where To Find Employees | Ken Courtright’s Today’s Growth | Growing Business Today

Tue, 13 Dec 2016 10:00:00 GMT

Every company struggles to find good employees. Where can you find them? Well it isn’t easy for certain. The most effective way is to put out feelers in multiple places. Listen to Ken as he touches on how Income Store has hired some of their best employees.

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EP142 Wanna Start A Biz? | Ken Courtright’s Today’s Growth | Growing Business Today

Fri, 09 Dec 2016 10:00:00 GMT

Are you ready to quit your 9 to 5 job? Are you passionate about something. There are many ways to start your own business. Ken goes through some of the ways you can start a business and some of the pitfalls you can face.

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EP141 Stop Tolerating | Ken Courtright’s Today’s Growth | Growing Business Today

Wed, 07 Dec 2016 10:00:00 GMT

Is your company growing rapidly? If not can you pinpoint why? What do you expect from employees or better yet what do you tolerate? Tolerance maybe holding you back.

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EP140 Incentives | Ken Courtright’s Today’s Growth | Growing Business Today

Mon, 05 Dec 2016 10:00:00 GMT

That that is rewarded will be repeated. All employees, vendors etc. listen to the radio station WII FM. Get the secret to getting the production you want by having people listen to your radio station.

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EP139 Sacred Cows | Ken Courtright’s Today’s Growth | Growing Business Today

Fri, 02 Dec 2016 10:00:00 GMT

Is there anything getting in the way of your success? What is a sacred cow? Ken explains how your sacred cow maybe getting in between you and greatness.

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EP138 The Brain | Ken Courtright’s Today’s Growth | Growing Business Today

Wed, 30 Nov 2016 10:00:00 GMT

Are you finding yourself in a jam? Be it financial, employee, scheduling etc. Chances are you can’t get yourself out alone. Ken gives you some keen insight on how you got there and how to get out.

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EP137 Pay For Help | Ken Courtright’s Today’s Growth | Growing Business Today

Mon, 28 Nov 2016 10:00:00 GMT

“If you pay peanuts you get monkeys” Listen as Ken explains the secret to landing great employees and keeping them.

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EP136 Free Press | Ken Courtright’s Today’s Growth | Growing Business Today

Fri, 25 Nov 2016 10:00:00 GMT

Help a reporter out can help you with free press. How can you get your message out for free or almost free? Listen as Ken explains how.

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EP135 Sponsoring Events | Ken Courtright’s Today’s Growth | Growing Business Today

Wed, 23 Nov 2016 10:00:00 GMT

How can you place yourself or your product right in the middle of your demographic or customers? Ken talks about sponsoring events that will put you front and center.

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EP134 Books Equal Authority | Ken Courtright’s Today’s Growth | Growing Business Today

Mon, 21 Nov 2016 10:00:00 GMT

Are you an authority in something? Listen to Ken as he talks to about writing a book in your field and the doors that open for you.

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EP133 Change The Intent | Ken Courtright’s Today’s Growth | Growing Business Today

Fri, 18 Nov 2016 10:00:00 GMT

Content is king, the promotion of content is King Kong but what is your intent? When someone goes to your website what do they see? How does it feel? Join Ken as he explains the concept of “intent”.

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EP132 Reviews Up 500% | Ken Courtright’s Today’s Growth | Growing Business Today

Wed, 16 Nov 2016 10:00:00 GMT

Find out the secret to increasing social proof 500% in the latest podcast by Ken. Implement the following strategies and watch your closing right skyrocket.

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EP131 Profound #3 | Ken Courtright’s Today’s Growth | Growing Business Today

Mon, 14 Nov 2016 10:00:00 GMT

What is your company’s greatest asset? Are you putting that asset up against an area’s greatest weakness? Find your greatest asset and use it wisely.

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EP130 Profound #2 | Ken Courtright’s Today’s Growth | Growing Business Today

Fri, 11 Nov 2016 10:00:00 GMT

Do you think you’re doing everything you can? Do you deserve to win? Follow Ken as he explores the idea of winning in business and in life.

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EP129 Profound #1 | Ken Courtright’s Today’s Growth | Growing Business Today

Wed, 09 Nov 2016 10:00:00 GMT

What one thing if done consistently and superbly well would get you everything you’ve always wanted and take away all your pain? If you can find that and hone in on it you will find success.

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EP128 Try Numbers | Ken Courtright’s Today’s Growth | Growing Business Today

Mon, 07 Nov 2016 10:00:00 GMT

Don’t make the same mistakes millions of businesses make each day. Don’t try a different marketing platform, try looking at increasing your numbers. Ken explains how to dig into the numbers.

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EP127 Anchor Day Pt. 3 | Ken Courtright’s Today’s Growth | Growing Business Today

Fri, 04 Nov 2016 10:00:00 GMT

Maybe the 3rd anchor is you? Look deep within yourself to find the things that hold you back. Ken talks about his anchor when he was presented with the opportunity to shine like a star.

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EP126 Anchor Day 2 | Ken Courtright’s Today’s Growth | Growing Business Today

Wed, 02 Nov 2016 10:00:00 GMT

Do you have a song to sing or a story to tell? The root word of the word authority is author. The barrier to entry is almost non existent WRITE YOUR BOOK.

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EP125 Anchor Day 1 | Ken Courtright’s Today’s Growth | Growing Business Today

Mon, 31 Oct 2016 10:00:00 GMT

Have you ever felt like you can’t go on in the business you’re in? Like you’ve put on your boxing gloves one too many times? Ken explains some of his personal business trials and how he finally cut the anchor.

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EP124 F.O.C.U.S | Ken Courtright’s Today’s Growth | Growing Business Today

Fri, 28 Oct 2016 10:00:00 GMT

What course do we follow until we are successful? Ken talks about an explosive website and how focus and determination kept it growing up and to the right.

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EP123 Go Gambling | Ken Courtright’s Today’s Growth | Growing Business Today

Wed, 26 Oct 2016 10:00:00 GMT

What could you do or who could you reach out in your business that would change your life? No emails, no text messages. Personal phone calls or face to face meetings only. Think about your industry and come up with three people that would change your life if you connected with them.

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EP122 Partner Up | Ken Courtright’s Today’s Growth | Growing Business Today

Mon, 24 Oct 2016 10:00:00 GMT

Have you ever had a seemingly insurmountable obstacle in business? Maybe a bump in the road looked like a mountain. In this episode Ken talks about how some of the these can be solved with one simple step.

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EP121 Presentations Count | Ken Courtright’s Today’s Growth | Growing Business Today

Fri, 21 Oct 2016 10:00:00 GMT

Are you obsessed with your sales numbers? Here is a secret some of the top sales consultants won’t tell you unless you pay them a boatload of money first. Here’s a hint: Presentations.

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EP120 Try 2 | Ken Courtright’s Today’s Growth | Growing Business Today

Wed, 19 Oct 2016 10:00:00 GMT

What is the #1 source of leads in your company. If you don’t know listen on as Ken tells you how to get a handle on it in 30 days or less.

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EP119 Need More Sales? | Ken Courtright’s Today’s Growth | Growing Business Today

Mon, 17 Oct 2016 10:00:00 GMT

Do you consider yourself a salesperson? Only 1 in 5 raise their hand when asked that question. We are all salespeople. Listen as Ken gives you a some secrets of lifelong successful business people/salespeople.

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EP118 Unplug | Ken Courtright’s Today’s Growth | Growing Business Today

Fri, 14 Oct 2016 10:00:00 GMT

We’ve made so many companies so many millions of dollars with the techniques we’re about to tell you. Here’s a hint: It’s not on-line.

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EP117 Go Offline | Ken Courtright’s Today’s Growth | Growing Business Today

Wed, 12 Oct 2016 10:00:00 GMT

What would you do if you had no internet? How would grow your business? If you’re a business owner you can’t afford not to listen to this podcast. Shocking revelations bring you back to basics.

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EP116 Dark Space | Ken Courtright’s Today’s Growth | Growing Business Today

Mon, 10 Oct 2016 10:00:00 GMT

Ken gives you the secret that hundreds of businesses have already figured out. Listen to Ken’s podcasts and find your Digital Footprints to success. Our Digital Footprint conference gives you hundreds of replicable ideas and processes that you can apply to your business daily.

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EP115 What’s Next | Ken Courtright’s Today’s Growth | Growing Business Today

Fri, 07 Oct 2016 10:00:00 GMT

Don’t let your business fail by missing what your business is becoming. This podcast is sponsored by Digital Foot Print our very own event that we hold and sell out twice a year. You can find out what’s next by joining us in Orange County California click here to register to our event.

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EP114 What Would Happen | Ken Courtright’s Today’s Growth | Growing Business Today

Wed, 05 Oct 2016 10:00:00 GMT

Has anyone asked themselves if they should use an external marketing team? If so what would happen? Have you thought of hiring a virtual CFO? What would happen if you did? Ken talks Penny Zenker and her incredibly powerful talk on decision making and the consequences of making tough decisions and the after effects of not making them.

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EP113 Still Death | Ken Courtright’s Today’s Growth | Growing Business Today

Mon, 03 Oct 2016 10:00:00 GMT

Are you managing the business you are operating today or the one you are becoming? In order for you to be successful, you must be good at both. Ken discusses Digital Footprint conference and words of wisdom from Tony Robbins.

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EP112 Invent Something | Ken Courtright’s Today’s Growth | Growing Business Today

Fri, 30 Sep 2016 10:00:00 GMT

You too can achieve success within a short period of time. Invent something, write a book, coin a phrase and own it. Listen in on Ken describing his very own invention; the authority website.

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EP111 You’re Not That Special | Ken Courtright’s Today’s Growth | Growing Business Today

Wed, 28 Sep 2016 10:00:00 GMT

How many business owners wish they could replicate themselves? If you don’t listen to another podcast listen to this one. Ken describes how we can actually do just that with some time and effort.

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EP110 First Event | Ken Courtright’s Today’s Growth | Growing Business Today

Mon, 26 Sep 2016 10:00:00 GMT

How many business conferences do you go to each year? One, two maybe none? Ken takes a brief walk down memory lane as he recounts our first Digital Footprint event. Our humble beginnings allowed us the opportunity to build a world class Forbes recommended business conference today.

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EP109 Wear Your Cape | Ken Courtright’s Today’s Growth| Growing Business Today

Fri, 23 Sep 2016 10:00:00 GMT

If you are a salesperson or a business owner find a way to be cool, find a way to draw people in. Put on your hero cape and do something to be the cool guy in the room. People are drawn to you and the long term investment is invaluable.

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EP108 Your Next Product | Ken Courtright’s Today’s Growth | Growing Business Today

Wed, 21 Sep 2016 10:00:00 GMT

Don’t make the same mistake thousands of companies make. Don’t pick your next product out of thin air listen in as Ken gives you another way to pick your next product offering.

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EP107 Accountability | Ken Courtright’s Today’s Growth | Growing Business Today

Mon, 19 Sep 2016 10:00:00 GMT

What drives you to accomplish your daily tasks that allow you to succeed? Listen as Kerri Courtright talks about the power of accountability.

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EP106 Re-Invent |Ken Courtright’s Today’s Growth | Growing Business Today

Fri, 16 Sep 2016 10:00:00 GMT

Will your career fund your lifestyle? Does anyone think of that before they choose their field? Find the profession that can give you the life you want and then drive toward that goal. Listen Kerri Courtright as she gives some words of wisdom to today’s youth on career paths.

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EP105 Why You CAN | Ken Courtright’s Today’s Growth | Growing Business Today

Wed, 14 Sep 2016 10:00:00 GMT

If you’re a go getter, an entrepreneur or highly successful why is it that when something needs to get done you get it done? You pull it off. It’s no accident. Check out Ken’s latest podcast where he explains how and why highly motivated people just get it done.

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EP104 The One Doc | Ken Courtright’s Today’s Growth | Growing Business Today

Mon, 12 Sep 2016 10:00:00 GMT

How does Google view your content? How does it view fresh and consistent content? How deep do they go? Ken explains how Google reads your content, it may surprise you.

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EP103 JC Penny Nuggets | Ken Courtright’s Today’s Growth | Growing Business Today

Fri, 09 Sep 2016 10:00:00 GMT

When JC Penny started his business he had $55.00 and spent $50.00 on inventory and $5.00 on a wooden sign. He has said if he could do one thing different he would have switched the two. Don’t spend all of your money on your product and go out of business with it still in your warehouse. Make sure you market your product properly.

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EP102 Growth Gems | Ken Courtright’s Today’s Growth | Growing Business Today

Wed, 07 Sep 2016 10:00:00 GMT

Work like someone is working 24hrs a day trying to take your business away – Mark Cuban Listen to these and many other famous business quotes. Each one is more poignant than the next.

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EP101 Measure & Multiply | Ken Courtright’s Today’s Growth | Growing Business Today

Mon, 05 Sep 2016 10:00:00 GMT

What areas of life do you want to improve? You can measure and multiply anything to improve your lot in life. Check out Ken’s Growth Cocktail attached to this podcast to get a real eye opener.

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EP100 Bake Your Cake | Ken Courtright’s Today’s Growth | Growing Business Today

Fri, 02 Sep 2016 10:00:00 GMT

Can you bake your business cake without any ingredients, recipes and time? In business most recipes come from mentors. Find your mentors and find your recipes.

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EP99 Slumping Sales | Ken Courtright’s Today’s Growth | Growing Business Today

Wed, 31 Aug 2016 10:00:00 GMT

Are you or your business in a slump? Would you believe that all extremely successful businesses and business people experience slumps all the time. Listen to Ken as he explores why a slump can be your time to shine.

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EP98 Buy Yourself | Ken Courtright’s Today’s Growth | Growing Business Today

Mon, 29 Aug 2016 10:00:00 GMT

Stop selling your product now. You can’t sell your product until you can buy your product. How is your product presented would you buy it yourself? Buy your own product first.

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EP97 5 Phases Final | Ken Courtright’s Today’s Growth | Growing Business Today

Fri, 26 Aug 2016 10:00:00 GMT

Everyone goes through the 5 phases of a new position, whether it be a father, friend, husband, profession, etc. The 4th phase is the doubt phase and it is almost always prompted by a seed planted by someone else. Ken talks about doubt and clarity.

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EP96 5 Phases Pt. 2 – Selling | Ken Courtright’s Today’s Growth | Growing Business Today

Wed, 24 Aug 2016 10:00:00 GMT

Don’t see another potential customer until you listen to this episode. Figure out what phase you’re in and even better yet what your customer is in to become a master salesperson.

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EP95 5 Phases | Ken Courtright’s Today’s Growth | Growing Business Today

Mon, 22 Aug 2016 10:00:00 GMT

Find out what phase you or your employees are in to keep growing personally and professionally. Listen to Ken as he dives deep into the 5 phases of your business and life.

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EP94 Deep Dive | Ken Courtright’s Today’s Growth | Growing Business Today

Fri, 19 Aug 2016 10:00:00 GMT

When is the last time you mastered something? Take a year of your life and master a new skill. Maybe it’s part of your current business and maybe it’s something new. Either way it’s a great way to fulfill and change directions.

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EP93 Evidence of Interest | Ken Courtright’s Today’s Growth | Growing Business Today

Wed, 17 Aug 2016 10:00:00 GMT

Don’t enter a market with no evidence of people being interested in your offerings. Get in front of potential buyers before you go live.

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EP92 Websites to People Pt. 2 | Ken Courtright’s Today’s Growth | Growing Business Today

Mon, 15 Aug 2016 10:00:00 GMT

Jump in front of people who review products in your space on blogs and in video or podcasts. They bring your products or website to their audience. Find your audience and you’ll find your mojo.

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EP91 Websites To People Pt. 1 | Ken Courtright’s Today’s Growth | Growing Business Today

Fri, 12 Aug 2016 10:00:00 GMT

Don’t make the critical mistake of thinking “How Do I Bring People To My Website?” Do what the pros do, think “How Do I Bring My Website To My Target Audience?” Shift your thinking and it will change your life and you business.

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EP90 Level 3 Selling | Ken Courtright’s Today’s Growth | Growing Business Today

Wed, 10 Aug 2016 10:00:00 GMT

The sooner you learn about level 3 selling the more successful you will be. Don’t waste another day sailing and selling from a rudderless ship. Listen to Ken and learn the secrets of getting customers to see, feel and dream about your products.

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EP89 Absolute Growth Pt. 2 | Ken Courtright’s Today’s Growth | Growing Business Today

Mon, 08 Aug 2016 10:00:00 GMT

Don’t work from your rest, the best dreams and ideas blossom while resting your brain. In this episode Ken chats about the philosophy behind why you must rest your brain chemistry in order for you to grow personally and professionally.

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EP88 Absolute Growth | Ken Courtright’s Today’s Growth | Growing Business Today

Fri, 05 Aug 2016 10:00:00 GMT

Stop lying to yourself about your business. Find out what Ken has learned from some of the masters in the field of time management and goal fulfillment to jumpstart your productivity, creativity and profitability.

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EP87 Follow-Up Rewards | Ken Courtright’s Today’s Growth | Growing Business Today

Wed, 03 Aug 2016 10:00:00 GMT

It’s not when you follow-up with a potential customer is how you follow-up. Thousands of successful businesses have learned the art of the follow-up and it can be the difference between a dead end and earning a long and fruitful client. Ken talks about follow-up mastery in this powerful podcast.

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EP86 Your Sign | Ken Courtright’s Today’s Growth | Growing Business Today

Mon, 01 Aug 2016 10:00:00 GMT

Killer business secret revealed. Shine your light through your message. Give Ken a listen as he talks about your business sign and how you project it both physically and psychologically.

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EP85 Knowing | Ken Courtright’s Today’s Growth | Growing Business Today

Fri, 29 Jul 2016 10:00:00 GMT

First you learn then you earn then you embassador. Know what you’re willing to give up to get what you want in life even if it means giving up the fun stuff every once in awhile.

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EP84 The $50 Follow-Up | Ken Courtright’s Today’s Growth | Growing Business Today

Wed, 27 Jul 2016 10:00:00 GMT

Don’t make the same mistakes your competitors make. Tailor make your follow-up based on the person you are presenting to. Check out Ken’s latest podcast as he explains different personality types and how to reach them with maximum effectiveness.

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EP83 $50 Marketing Trial | Ken Courtright’s Today’s Growth | Growing Business Today

Mon, 25 Jul 2016 10:00:00 GMT

Do you market to everyone the same way. Learn a great business growth hack that all businesses can take advantage of now.

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EP82 Working With a Spouse | Ken Courtright’s Today’s Growth | Growing Business Today

Fri, 22 Jul 2016 10:00:00 GMT

At last, the secret to working with a spouse. Check out how Ken and Kerri have done it and done it well for over 20 years.

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EP81 Are You Dreamboarding | Ken Courtright’s Today’s Growth | Growing Business Today

Wed, 20 Jul 2016 10:00:00 GMT

Here is a method that has worked for 15 billionaires to achieve their goals and dreams. If you aren’t writing down your goals and dreams they aren’t real. Listen in on Ken and Kerri Courtright as they articulate how dream boarding has impacted their life.

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EP80 The Power Of NO | Ken Courtright’s Today’s Growth | Growing Business Today

Mon, 18 Jul 2016 10:00:00 GMT

Find out what other successful entrepreneurs and business owners know about the word NO. People lose millions of dollars every year because they don’t know how to interpret this simple word. Listen to Ken and his special guest as they explain the word in detail.

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EP79 Ultimate Split Test | Ken Courtright’s Today’s Growth | Growing Business Today

Fri, 15 Jul 2016 10:00:00 GMT

Don’t spend thousands of dollars on PPC without testing first. In this episode Ken explains how to test key phrase for a fraction of the cost so you can create better pay per click marketing campaigns.

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EP78 Pricing Yourself | Ken Courtright’s Today’s Growth | Growing Business Today

Wed, 13 Jul 2016 10:00:00 GMT

Don’t let someone else price your time. You are the embodiment of all you have accomplished, you are the Intellectual Property. Price your service, your product based upon total value of your life experiences.

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EP77 Cut Off Your Toe | Ken Courtright’s Today’s Growth | Growing Business Today

Mon, 11 Jul 2016 10:00:00 GMT

Don’t do what 96% of all businesses do in the first 10 years of life. FAIL! If something is killing your business cut it off and cut it out now. Don’t waste another precious dollar or another second trying to save it. Cut that toe off.

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EP76 Step Sideways | Ken Courtright’s Today’s Growth | Growing Business Today

Fri, 08 Jul 2016 10:00:00 GMT

As a business owner, have you ever had a problem you thought was insurmountable? The finest business minds in the world look to other businesses in other industries to solve seemingly unrelated issues. Listen on to hear Ken talk about how to tap other fields and industries to solve your business challenges.

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EP75 Water Your Grass | Ken Courtright’s Today’s Growth | Growing Business Today

Wed, 06 Jul 2016 10:00:00 GMT

Is the day to day battle of business keeping you from success? Do what Ken and many of his peers have learned to do on a daily basis. Water Your Grass!

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EP74 Clarifying EgoBait | Ken Courtright’s Today’s Growth | Growing Business Today

Mon, 04 Jul 2016 10:00:00 GMT

Learn how you can get more content for your website with very little effort using ego bait. Here is a step by step guide to developing and publishing the right content to push the right buttons so industry experts contribute to you.

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EP73 An Industry MBA | Ken Courtright’s Today’s Growth | Growing Business Today

Fri, 01 Jul 2016 10:00:00 GMT

Who wants to get their Industry MBA in 30 days or less? We all should, don’t let your customers or your industry pass you by. Ken relates how you can become an expert in any industry in no time.

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EP72 Black Velvet Selling | Ken Courtright’s Today’s Growth | Growing Business Today

Wed, 29 Jun 2016 10:00:00 GMT

Thousands of businesses fail by giving their customers decision constipation. Listen in on Ken as he talks about using the Black Velvet method to improve your online sales.

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EP71 Use Your Competitors | Ken Courtright’s Today’s Growth | Growing Business Today

Mon, 27 Jun 2016 10:00:00 GMT

What is your greatest strength as a company? Once you figure that out you can plan a strategy to focus on your markets weaknesses. Listen in on Ken’s latest podcast as he walks through the how’s of taking advantage of your competitors in the market.

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EP70 Entrance Ramp To Growth | Ken Courtright’s Today’s Growth | Growing Business Today

Fri, 24 Jun 2016 10:00:00 GMT

How to grow any company in any industry at any time. We have, we can and we will continue to do so. Don’t miss what over 2000 companies have used to improve and grow their businesses, from the mom and pop shops to Fortune 500 companies.

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EP69 Keep On Growing | Ken Courtright’s Today’s Growth | Growing Business Today

Wed, 22 Jun 2016 10:00:00 GMT

Find out what the very best companies do to keep growing. There is a reason why 90% of all Fortune 500 from 1955 are gone. Follow Ken’s step by step plan to grow and keep growing.Don’t be a casualty of business war, listen now!

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EP68 Turbocharging Growth | Ken Courtright’s Today’s Growth | Growing Business Today

Mon, 20 Jun 2016 10:00:00 GMT

Question Of The Day: Are you breaking “The Law of Authority”? Join Ken and over 10,000 listeners as he talks about his proven method to turbocharge your business by changing your perceived credibility.

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EP67 Catching Revenue | Ken Courtright’s Today’s Growth | Growing Business Today

Fri, 17 Jun 2016 10:00:00 GMT

Are you seeing a ton of people? Are the leads coming in from multiple channels? Are you churning bid after bid, quote after quote but there is very little revenue coming in? Listen to the Ken’s podcast and put on your catcher’s mitt so you can start to catch your lost sales.

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EP66 Two Steps To Growth | Ken Courtright’s Today’s Growth | Growing Business Today

Wed, 15 Jun 2016 10:00:00 GMT

Are your sales at a standstill? Do you feel like you’re fighting against yourselves? The Law of The Rope says you might be. Listen to Ken as he explains how a game of internal tug of war may be going on in your company right now preventing you from achieving your dreams.

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EP65 The Who Of Growth | Ken Courtright’s Today’s Growth | Growing Business Today

Mon, 13 Jun 2016 10:00:00 GMT

Don’t let your company flatline. Past growth is not an indicator of future growth but failure to grow is not an indicator of certain company death. Are there other companies growing in your space? If so listen on to find out how you too can propel your company to new heights.

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EP64 Leadership Of Growth | Ken Courtright’s Today’s Growth | Growing Business Today

Fri, 10 Jun 2016 10:00:00 GMT

What four fundamental business principles do you need in place to grow your business? 439 of the fortune 500 companies that existed in 1955 are no longer in business. Why? Leadership is the single biggest factor in the success and sustained growth of your business.

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P63 Growth Guide Map #1 | Ken Courtright’s Today’s Growth | Growing Business Today

Wed, 08 Jun 2016 10:00:00 GMT

We use internal guide maps to not only grow our business but also other businesses for consulting purposes. The next few podcasts will be dedicated to going over how we do it. You will be able to find these charts up on the website.

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EP62 Go 6 Wide Products | Ken Courtright’s Today’s Growth | Growing Business Today

Tue, 07 Jun 2016 10:00:00 GMT

In our last episode we talked about going 6 wide for service. Today we talk about reaching out and casting our net by going 6 wide for products.

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EP61 Go 6 Wide Service | Ken Courtright’s Today’s Growth | Growing Business Today

Fri, 03 Jun 2016 10:00:00 GMT

Hey folks Ken Courtright here with Today’s Growth Growing Business Today. This is episode 61 we’re calling this “Going 6 Wide”. I want to start out by saying thank you. I was looking at the stats in Bluebrry and the podcast listeners have tripled since the end of February. We have done zero marketing it is strictly word of mouth, a viral effort. What does going 6 wide mean? It means that I’ve asked myself 6 times how are we going to double business, how are we going to double sales. Not only that, when I go into a client’s office there is always “how are we gonna” question. Like How are we going to do “X”. This takes me to our Digital Footprint event and by far the most popular segment that occurs on Sunday is the “What would you do exercise?” We create a listing of chairs and we have a panel of our experts that run a global business, have a industry leading business or are know business mentors answering question about business challenges from the audience. Listen on for more about Ken and how he thinks 6 wide.

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EP60 The Interview Is Everything | Ken Courtright’s Today’s Growth | Growing Business Today

Wed, 01 Jun 2016 10:00:00 GMT

Hey guys Ken Courtright here with Today’s Growth Growing Business Today. I’m in my office in beautiful Minooka it’s Memorial Day and what a beautiful day. I want to take a moment to recognize our veterans and the people that risk their lives on a daily basis in our armed services. We just got done doing a 3 part series on the “ask is everything” and I want to piggyback that idea and transfer it to the interview or hiring process. After speaking to all of the business owners we’ve spoken to especially ones that realize explosive growth there isn’t a single one of them that doesn’t have an exceptional team behind them. I know we do. There is a certain protocol, a certain set of questions we ask of potential employees that really weed the would be hire from the people we do take on. I think all starts with Dr. Steven Covey’s notion that you should seek to understand before you are understood. Quite often in an interview we are so eager to make sure the prospective employee knows our company and our overall plan that we fail to understand the employee’s motivations behind interviewing. Listen on as Ken explains some killer interview questions that can save you a ton of headaches in the future.

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EP59 The Ask Is Everything Part 3 | Ken Courtright’s Today’s Growth | Growing Business Today

Mon, 30 May 2016 10:00:00 GMT

Hey guys Ken Courtright from Today’s Growth Growing Business Today. This episode 59 part three of the ask is everything with a subtitle of Build it First. We are hitting every possible angle that can effect a business. I think we can agree that the book Think and Grow Rich was the book that started the age of the mastermind group. It was a book about collective wisdom, get you in the challenge, can’t get you out of the challenge. That being said I believe there is a lot to be said about seeking and asking for mentorship. There is a right way and a wrong way to ask for that mentorship no matter who you are. Mentors don’t come to you, you have to ask for it. Here is a comparison, 90% of all business loans require you to write a business plan. Lots of times the bank never reads them however, you have to build something before you ask for the loan. After you forecast, speculate, dream you give the plan to the bank and ask them for the money. Listen on as Ken recounts speaking to a high end marketer about getting links from 7 government agencies.

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EP58 The Ask Is Everything Part 2 | Ken Courtright’s Today’s Growth | Growing Business Today

Fri, 27 May 2016 10:00:00 GMT

Hey guys Ken Courtright here with Today’s Growth Growing Business Today. We are trying to hit every small aspect of what it takes to grow a business. Today we have are second part of a series called The Ask Is Everything. I wasn’t real clear on how to earn the right to ask for the order. So I want to take some time to clear that up before I jump back into the meat of the topic. When it comes to earning the right to ask for the order I call it the “right to sell” and it’s based on our websites “right to succeed” motto. I think if I frame it around that you’ll better understand the concept. What give you the right to sell, right now with how information moves trust factors are the key. It is imperative that we give our potential customers what they need to buy from us. Websites need to have third party endorsements, local press media and a well done sketch cartoon or video helps as well. Listen on as Ken dives deeper into “The Ask”.

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EP57 The Ask Is Everything Part 1 | Ken Courtright’s Today’s Growth | Growing Business Today

Wed, 25 May 2016 10:00:00 GMT

Hey guys Ken Courtright here from Today’s Growth Growing Business Today. This the podcast that takes a look at everything and anything that affects businesses from every angle. This one is gonna be an awesome podcast. This one is titled “The Ask Is Everything”. My next book Guerilla Marketing will be my longest and it is titled “The Success Wheel” and I have a podcast that will be dedicated just to that book. The following book will be titled “The Ask is Everything”. I’m gonna do a series on this subject and they are about how you ask for something dictates everything. In the old days when someone put on their suit, went to the phone book, booked an appointment and did a presentation. You built value in that presentation until the value equaled two times the price. The questions you asked, the feedback you got built value and when you thought it was worth two times the price you were trained to ask for the order or AFO. Listen on as Ken talks about the art of asking for the order in the days of hyper connections and technology.

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EP56 They Need To Connect | Ken Courtright’s Today’s Growth | Growing Business Today

Mon, 23 May 2016 10:00:00 GMT

Hey guys Ken Courtright here with Todays Growth Growing Business Today. This is episode 56 and I’m dealing with a bit of allergies today so bare with me. The name of this podcast is “Customers Need to Connect” In the early 1960’s ABC was the newest network TV channel and they landed their biggest contract at the time; NCAA Football games. The problem was is that no one watched college football at the time. If you lived in Ohio you did watch what Illinois was doing. People went to the games. They were very excited about the potential but they knew it was a challenge. There was one young employee that thought he was up for the challenge and his name was Roone Arledge. He wrote a 2 page letter to ABC brass about why people didn’t care about watching college football on TV but added suggestions on how he thought the newtwork could change things around. Listen on as Ken explains how customers, viewers, listeners need to connect.

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EP55 Voices Need To Be Heard | Ken Courtright’s Today’s Growth | Growing Business Today

Fri, 20 May 2016 10:00:00 GMT

Hey everyone Ken Courtright here from Today’s Growth Growing business today. This podcast is called Need To Be Heard. After being on Bill McCluskey’s excellent customer service podcast which will be out in June. After being on the podcast the question’s Bill asked made me go back and want to change this one. This podcast revolves around your customer’s and your clients “need to be heard”. It’s a physical need. Many of you know we have two sides to the company, one side builds authority sites for authors, professionals etc. and the Income Store takes people who are not necessary an authority but they could be, we take their investment and buy a website that is already earning money and split the profit 50/50. In both of the these companies we overlay an operating agreement with a guarantee of a 12% to 22% profit. In 2009 when we first got into the authority site side of the business I made it a point to model Google’s customer service division. The funny thing is Google doesn’t have a customer service division. It didn’t work out so well. Ken explains why customers need to be heard.

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EP54 Power Of Belonging | Ken Courtright’s Today’s Growth | Growing Business Today

Wed, 18 May 2016 10:00:00 GMT

Hey folks it’s Ken Courtright with Today’s Growth Growing Business Today. Todays episode is called the Power of Belonging. Of the top 10 reasons why a person stays at a job for more than two years the 7th reason is pay. There are 6 more important reasons for longevity. A few of them are being part of a team, having their voice heard, being respected and having their opinions matter. So which reasons are heavier the amount of money they make or being part of a team? Being part of a team obviously. How do we look at this fact of business in the year 2016? Listen on as Ken dives into what makes employees tick and how you can improve your team leadership skills.

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EP53 The 6:35am Appointment |Ken Courtright’s Today’s Growth | Growing Business Today

Mon, 16 May 2016 10:00:00 GMT

Hey guys Ken Courtright here with Today’s Growth Growing Business Today this may be my world record shortest podcast. Sometimes the devil is in the details. I was just reminded this week that we set an appointment at 6:35am awhile back. The gist of the story goes something like this. We were running a radio ad on the East Coast, a person heard the ad, went to the domain call the number on the domain and called. Low and behold we had a live operator and we set up an appointment for the next day at 6:35am, 7:35 EST. The moral to this story is that we had just taken this website from a mobile ready website to a fully mobile reactive site. The theme is call Avada. No matter what platform you are on, phone, iPad, Samsung Tab you can see all of the pertinent information. Videos, ads, lead gen are all available via mobile. When this person was driving because of how simple it was to navigate they were able to call and make an appointment with us. We ran the ad in a west coast time zone which was a cheaper rate but bounced the call to a rep that was on the east coast. The moral to this story is make sure you stay abreast of changes to your web platform.

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EP52 Do It Your Way | Ken Courtright’s Today’s Growth | Growing Business Today

Fri, 13 May 2016 10:00:00 GMT

Hey guys Ken Courtright from Today’s Growth Growing Business Today this is episode 52 titled “Do It Your Way” This episode is about doing your own business your way. I’ve been talking over the last 51 episodes about mentorship, leadership, reading books, branding yourself and I was really looking forward to this podcast to counterbalance the last 6 podcasts where I talked about the Four Hour Work Week, reading your emails at a certain time. I realize not everyone is wired that way, sometimes people truly love working, they love getting up early and staying up late. So I want to take the time to give those people some tips for those on the fanatical side. This podcast is the day in the life of two very successful entrepreneurs. Listen more to Ken talk about Jordan Zimmerman of Zimmerman advertising and billionaire Mark Cuban.

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EP51 Starve For Revenue | Ken Courtright’s Today’s Growth | Growing Business Today

Wed, 11 May 2016 10:00:00 GMT

Hey guys Ken Courtright here with Today’s Growth Growing Business Today, I wanted to do a series on some things I see out there. Some of these nuggets aren’t for everyone but for some I think they can really help. This one in particular is for the larger business out there. One of the biggest mistakes we are seeing as growth consultants from the bigger businesses out there is that these particular business aren’t starving yet. Businesses get soft after generating revenue for so long. Sometimes it takes extreme starvation to grow a new revenue stream. They are so used to cash flow leveraging audiences. Ken talks about strategy in the workplace, leveraging your greatest asset against your weakest point for the greatest gain.

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EP50 Mentorship | Ken Courtright’s Today’s Growth | Growing Business Today

Mon, 09 May 2016 10:00:00 GMT

Hey guys Ken Courtright here with Today’s Growth Growing Business Today. This is episode 50 titles “Mentorship” I just spent the last few days with New Peaks Global Mastermind Group. 40 Amazing people. I found myself as I sat listening to people a few common themes. There were a number of books that I continued to recommend that were ten to 30 years old. At the time they were best sellers. I’m sensing a shift to real fundamental business practices but I’m also sensing that people think the internet is going to do everything for them. That is will do the heavy lifting. So this series of podcasts is dedicated to ultra important business books. On this podcast I will only discuss three. These are not optional, everyone needs to read them and the first one is Tim Ferriss’ original 4-Hour Work Week. Listen on as Ken discusses his favorite business books and why they are so important.

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EP49 #1 Industry Worldwide | Ken Courtright’s Today’s Growth | Growing Business Today

Fri, 06 May 2016 10:00:00 GMT

The #1 Industry that will be around until the end of time? The digital industry that keeps growing– Digital Marketing, the world wide web– We use it every day, so why not bite into it a little more and dissect and learn what the number one industry is? For a full transcription of this Podcast, you’ll want to see below for all the details. Hi everyone Ken Courtright here from Today’s Growth Growing Business Today. This is episode 49. I am calling this the Number One Industry World Wide. This is part two of a 3 or 4 part podcast series that is dedicated to the time I spent with New Peaks Global Mastermind Program. I was in Vegas for a couple days with my brother Bill. There were 40 entrepreneurs, business owners that were gathered together to mastermind their current success, challenges, potential opportunities coming up and a lot of break throughs. A lot of people saw the light on products and services they should start. A lot of people realized that ok, this is a much bigger animal I was about biting into. So there is some good caution there. It was an awesome couple days and this podcast series is dedicated to the three to four tips or suggestions that I found myself repeating. That a number of entrepreneurs could have put into practice immediately. So, this podcast, is titled the Number One Industry Worldwide. So what is the number one industry in the world? What IS the #1 Industry?? What industry has physically stood the test of time? What industry is going to be around when our kids, kids, kids, kids, kids, kids, have great, great, great grandkids? That is the industry of information. The number one industry worldwide, the number one most evergreen industry is the industry of moving information. WebMD, as a medical website, one single website, in 2015 brought in almost 600 million dollars in adverting’s. I did not stutter. It did over a half billion in advertising. By being the place holder of information in the medical world. Its the largest place holder of information in the medical world. So what kept coming up is, “Well, how do I get my brand message out there?”, “How do I attract potential clients?”, “How to build a tribe?”, “A loyal following?”, “How do I use social media?” These folks knew that our company manages 697 million pieces of contact online so when I was sitting in those groups they knew that I could be one you could go to with such questions. To Answer Your Question One of the things I would stand up at the board and draw out. I did this on 6 occasions out of 40 people. I knew this was repeating on a podcast. There is a formula, a platform, or a movement of information that can be replicated in virtually any industry. So, first I am going to say it. Then I am going through it slowly each one of these applications and then give some tips and tricks along the way. Something that is very common today is creating a podcast, placing it in ITunes, and then transcribing the podcast into blogs or a blog roll. Or a website in general. Then chunking those blogs into little pieces into social media and also collecting the blogs every 12 to 18 months to come out with a new book. So if you are going to write this on a piece of paper, with arrows to the right. It would be podcast (arrow to the right) transcriptions (arrow to the right) to a blog (arrow to the right) to a book. Ok? So, that is a fairly common, I know of at least of 100 people doing something like this. I am going to explain the hows and whys and jus…

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EP48 Don’t Get Good | Ken Courtright’s Today’s Growth | Growing Business Today

Wed, 04 May 2016 10:00:00 GMT

Hi Everyone. Ken Courtright here from Today’s Growth Growing Business Today. This is episode 48. It’s called don’t called “Don’t get good, get done.” This is in response, as a matter of fact, these next 3 podcasts are in response to spending last week in Las Vegas. I spent it with GNP. New Peaks Global Mastermind Program. They have a group of people that put some money in and collectively get together a few times a year and they bring in mentors and coaches. It’s a tremendous week long master mind session for these individuals. While I was there, there were 3 things that I kept finding myself repeating and so I realized there is a theme here. It seems like not only this group but maybe other people that listen to the podcast could use this information as well. Very timely, very timely, relevant info. So I titled this first of the 3 nuggets: Don’t get good, get done. So I am going to start with the concept that in the early 90-mid 90-s my wife, Kerri and I had a chain of video stores. At its peak we had multiple stores. We spent a lot of money with each new site launch. Like in the corner of each location, we would have a pit of balls so the kids could come in and play in the pit while the parents were shopping for a video. There were ten televisions around the pit of balls. The kids could really be distracted while the parents searched out a good movie for that week. It was awesome. But here is the key. Our very first store, on a shoestring budget, we made the shelves ourselves. We bought wood from Menards or Home Depot. We routed the wood ourselves. We ran hundreds of pieces of one by six and one by four through a router. Then I think in the basement, we had somebody else paint it. We put in some interesting looking shelves. We walked into other video stores and set the price to match what they were doing. We had no idea what we were doing. We had no clue. We put the new releases in the back of the store because that is what some of the competitors were doing. Bottom line, our first video store, compared to the last store, in a different town. Nothing was the same. The carpet, the shelves, we didn’t buy the same way. We didn’t buy movies from the same place. The same lights, fixtures, advertising. Nothing was the same. You Can’t Ever Perfect a Business If You Never Start One However, if we didn’t start the customers would have never told us what they would really like us to build. Had we not started, the customers would have never told us Oh, is there any way to get these types of movies? Shelves like this? Is there anyway your bottom shelf can be a foot off of the bottom cuz I can’t read things that low. Nor can I bend down that low. There were so many things that we viewed as mistakes but had we not made those mistakes and a lot of our customers would tell a better way of doing things, we could have never grown that chain into the chain it was. The key there is we just had to start. We had no idea what we were doing. It was terrible in the beginning. The numbers and processes were terrible. Everything those first few months was terrible. But we started. Now I want to go into our current website portfolio. We have over 700 sites that make money. 100% of them we end up overhauling the whole website every 18 months or so. Maybe they are not mobile responsive. Or visitors to the website say can you guys talk about this? The bottom line is, every roughly 2 years, in the internet world is like dog years. 1 year in the internet is like 7 years in the business world. Changing the website every 18 months, the website is outdated at that point. So here is the question of the day. How about your business? Are you waiting for all of the lights to turn green before you start? If you are,

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EP47 It’s Domino Time | Ken Courtright’s Today’s Growth | Growing Business Today

Mon, 02 May 2016 10:00:00 GMT

Hey Guys…Ken Courtright here from Today’s Growth Growing Business Today. This is part 2 of our Time is Money series. Part 2 of a 2 part series. So I am going to jump right in. Our last podcast on Time is Money hit home on our three methods or three approaches as to how to tackle what goes into your time. I think I did Method 1. Anything and everything approach that inevitably leads to people being efficient and effect. Method 2: Causal Management. That is where you physically cause things to happen by finding out what your big rocks. What are the most important things that only you can do? That need to be done in the morning because you know that the day can get away from you and you have got to get those things done. Causal Management on a macro level says you put the big rocks in first. Method 3: We talked about the utopia of causal management is called scheduled creation. This is when you discipline yourself to block off hours maybe days sometimes like I have done in the past. I will leave the country to write a book. Just so people know that I am not touchable right now. He is finishing a book. That is the epitome of scheduled creation. Those are of course, the big rocks. The difference between phase 2 and phase 3 or method 2 and method 3 is method 2 allows you to do a little bit of your big rocks but then stay busy all day long. Confusing activity with accomplishment. Number 3: scheduled creation says you are gonna do the big rocks until there are finished. It’s a mindset shift. So this podcast is gonna be slanted towards the tips and techniques of time. We are gonna talk about the science behind human performance. Listen On To Learn Tips To Become Instantly More Productive Here is the goal. I am going to try to explain why we do what we do. Why do we not do the things we know we should do. I am hopefully going to provide it in a way that many of you listening can instantly become more productive. In a prior podcast, I spoke about the university “Yale”, dissecting a 16 year old brain and how incredibly fast we have adapted to technology. I talked about they do a dissection every 40 years. The brain, the 16 year old brain, after 40 years, 20 of which were under extreme technology changes, the brain looks and acts completely different. Its more adaptable. It can now multi task at a greater level. And as great as that is, science is now showing us that with this great new computing power, comes an incredibly great appetite for energy. So, did you guys know that Gary Keller author of The One Thing, reports that science now tells us that the human brain, although one/50th of our body mass consumes 1/5 of our daily calories. The human brain, although only 1/50th of our body mass, consumes 1/5 of our daily calories. Whoa! That blows my mind. That is a pun intended. I cannot tell you how many times a day I have got to walk upstairs, walk away from the desk, I work in the basement in our home, I will literally blurt out to my daughter, my wife, that I simply can’t process anything right now. Little did I know, that would I was stating was a matter of fact. It gets even better. Kevin Kruse showed the world in 2015 that the brain goes from full energy to complete fatigue in as little as 90 minutes. It depends on what its working on. Going further, that to insure focus entrepreneurs and heavy thinkers should snack on protein and complex carbs throughout the day. A lot of people heard what I just said and are thinking about their 5 hour energy drinks or their monsters now that they understand how the brain works. Those drinks do a very very little into truly replenishing the absolute massive energy suck in our bodies which is the 8 pounds of gray matter in between our ears. After interviewing seven billionaires,

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EP46 Time Is MONEY | Ken Courtright’s Today’s Growth | Growing Business Today

Fri, 29 Apr 2016 10:00:00 GMT

Hey guys. Ken Courtright here from Today’s Growth Growing Business Today and as usual I am loving this podcast. Let’s call it. Time is money. This podcast speaks to entrepreneurs out there. It speaks to leaders, heads of sales departments, quite frankly anybody responsible that a dollar amount is hit or an amount of revenue comes in. Not only comes in but keeps on coming. So this is a very sensitive topic for me because I wrestled with it my first decade in business. I would say I won sometimes. Or this subject or this topic won. We definitely did not have the growth our first ten years like we are having our last 8 to 10 years. It’s the topic of my personal time. And I don’t mean my personal time, as in time away from the office, I mean my time. I mean the actual time I spend working. And I work all the time basically. The point I am trying to make is let’s just take a Monday through Friday generic situation. Your personal time, is what do you actually put into those 40 hours. How do you fill your calendar? The bottom line is, I made a very stark high end 90 degree turn right around the year 2000. So in my early days, I would basically do or tackle anything in front of me. I would sell something. I might deliver something. I might even install something. I would do anything and everything. At any moment. Some people say, hey but isn’t that what all fledging, small business owners do? Don’t you have to do it all in the early days? I am here to call total BS to that. No matter how big or how small a company is, there is a golden rule of your time. You Can Only Do What Only You Can Do So please write this down. Here is the golden rule of what determines what goes into your time. Ready? You can only do what only you can do. So again, you can only do what only you can do. So me, Ken Courtright, there are things that I do that I sometimes catch myself and say wait a minute. Somebody else can do this. Why am I doing this? I have got to make sure every step of the way that anything and everything that can be delegated is delegated. A lot of people out there have a tough time with this. I am a people pleaser as a personality and it’s called a sang when. I don’t like to delegate per say if I think I can get it done quickly. By the time I would teach somebody else how to do this, I could have done it myself. Being the people pleaser I am, I don’t want to call someone and say can you do this for me. My body consciously finds that offensive. So, the reality is, I had to mature and become a big boy in business and realize that there is no way I can forecast five, ten , twenty, hundred times growth if I was still filing paperwork. Or if I was still booking travel. Or if I was still doing something that anybody else could do. So watch this. All business, I don’t care how big, all activities in a business can be compartmentalized into the following pieces: Watch this now. Selling something or someone, building or creating something, or servicing something or someone. So I am going to say it again. 3 departments of business. Selling something or someone, building or creating something, or servicing something or someone. I say this alot and people go wait a minute. What about management? I am a manager. If you are a manager, you are selling someone. Right? You are servicing someone. You are building teams and building teams is selling people on your concepts. That’s it. So we are either selling something or someone. Or building or creating something. Or we are servicing something or someone. What that means is everybody according to Dan Kennedy. He and Dan Sullivan, from strategic coach, the major players of understanding time management, will all tell you everybody has one single area of genius.

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EP45 Ready For Research | Ken Courtright’s Today’s Growth | Growing Business Today

Wed, 27 Apr 2016 10:00:00 GMT

Hey guys. Ken Courtright here from Today’s Growth Growing Business Today. This is gonna be a pretty cool podcast because we just did a 4 part pod cast series if you will on motivation. Now that we are all motivated to act we are ready to rock and roll. Where do we go next? Let’s assume you are business but you want to fine tune things. Or you are in business, but the numbers aren’t quite there. Or you are in business and you know you should have done 3 to 4 times more business and you cannot figure out why the numbers aren’t’ where they should be. This podcast is called Ready for Research. This is gonna be taking a look at business on a very psychological level. Ok? So there is only one place to go if you want to make money and get referrals consistently. That is the place called RFR. Ready for Research. I think people should annually do an RFR check up on their own company, on their own name. It is what it is. It is exactly what it sounds like. You have got to get your personal name and your company name ready for research. I want to start with a story about 5 or 6 years ago, I was at someone’s home and they were telling everybody the story that the day before they had 7 appointments for a Kirby vacuum sales rep to come in. They always wanted a Kirby. Their neighbors had a Kirby. Their parents had a Kirby. They had no idea what they cost, and they did not know or understand the process that which the Kirby sales reps operate. And so they were telling this story and it was kind of fascinating actually. It got me really thinking that Wow, this is the way of the future. So watch this, this is five or six years ago. The husband and wife were sitting through the Kirby sales rep presentation and all of sudden the husband, while the sales rep was demonstrating the product, he went onto his laptop and he googled this sales reps name. And he also googled the sales reps office. Their local division in Joliet, Illinois. And low and behold as the guy was doing his ten minute demonstration, this gentlemen that was watching the demonstration, in under five minutes, he was able to find evidence of exactly what the cost of that Kirby vacuum could be. Meaning, what is the lowest he would be able to pay for that vacuum. If I remember the numbers correctly, the sales rep was trying to sell the vacuum for like $1700 or $1650. For those of you familiar with Kirby sales rep. It’s a very large commission pay structure where the Kirby rep gets a lot of money, the manager gets a lot of money, and the branch manager gets a lot of money. But the bottom line is a pretty good chunk of money does go towards the vacuum. Because they are one of the best vacuums made. We have one. The key is this. When the sales rep was holding firm at $1700 or $1650, the guy that was sitting through the presentation said, so are you telling me right now, you are looking me in the eye, you are telling me you cannot sell that vacuum for less than that. He said, well not necessarily, there are a couple things we can do and this and that. Bottom line, the gentlemen turned his laptop around and the Kirby sales rep went white as a ghost. Because he saw exactly what the gentleman was looking at. It was the price sheet, the internal price sheet, from the Joliet office saying that that vacuum could be sold I think it was like $1030 or $880 it was significantly less. When it was all said and done, they did strike a deal at the best price available, where the sales rep only got an $80 commission. The bottom line of what I am trying to say here is the sales rep, when he went into that account, and he went into that potential sale, he did not check his personal name or his company name online. He was not ready for research. Ok? So here is the key, a couple quick notes about this podcast.

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EP44 Dreams Run It ALL | Ken Courtright’s Today’s Growth | Growing Business Today

Mon, 25 Apr 2016 10:00:00 GMT

Hey guys, Ken Courtright from Today’s Growth Growing Business today. This is part 4 of the 4 part series. It is what I am calling the Oreo sandwich of purpose and dreaming and your Why. Sandwiched around the struggles in business and struggles in life. So I started the first one, talking about purpose, dream and how my wife just blew the audience away last week at Digital Footprint. Then I went into some pretty cool things about struggles and how I personally stacked verticals to stay focused and when I feel like times are getting tough, I recently myself by looking at my vertical stacks I think that the episode 41 or 42. Then I did another one about payroll stories. Some of the greatest business payroll success stories where they couldn’t make payroll. They were literally backed against the wall and what some of these did to break through that was the previous episode and I’m gonna wrap this up with another short podcast. Basically, on the power of your dream of the power of why you do what you do. And why there’s just no point in doing anything if you don’t know why you are doing it. So anyway, here is where I am going to start, in 1954 Walt Disney received a plaque from the president of the United States. It said the United States largest dreamer. And in 1954 that was one of the greatest compliments you could get. It was one of his prized possessions. Now today, if someone calls you a dreamer that is not a compliment. That is a cut down. What they are really saying is get your head out of clouds, get realistic, get a job, stay focused and it’s all puke. It’s just disgusting but the reality is the people that are knocking your dream, do not understand that the 1905 definition of the word job in the dictionary was a temporary means of income until your business takes off. Look that one up. The point is, Walt Disney got a plaque for being the United States greatest dreamer. Many people don’t know he actually filed bankruptcy 7 times. This was before the 7 year law. And countless people build him out wide because he was resolute to his dream. There was nobody sniooping him Walt Disney. He was not susceptible to the negative influences of other people. I want to take people back 10 1994 a 24 year old gal named Kerry Lundeen. She was not yet my wife. She tried out with over 2000 women. 2100 women tried to be a Chicago Bulls cheerleader. I remember when Kerry was going to try out, to be a cheerleader, I remember saying something like, “hey good luck” and she said I don’t need luck, I got this. She knew before she went there what her skill level was. She was confident. She was not panicky she was not Oh God there are 2000….no no no. She was absolutely resolute. Was she nervous? She was a little bit nervous. But the point is she was not worried. She was resolute. In 2015 right at 45 or 46 years old, Kerry said you know what. I have had a dream. I want to go out for Mrs. Illinois Pageant. I’m like, rock on. You can do it. No problem. Who wins the people’s choice award? Of course, Kerry Courtright looking all hot and awesome. The point is, I have got a wife who is just pardon my French and absolute ball buster. I have a wife who has a mighty dream. She wants to own and operate a mega cooperation so that she can hand it and will it down to her children. She is an elected official so she can effect change and protect her kids and protect this beautiful state we live in. Make sure everything is hunky dory. I want to bring to the attention of people the phrase that what the mind can conceive and believe, it can achieve. What the mind can conceive and believe, it can achieve. Not what the mind can conceive. A lot of people think about some really cool things. But they don’t always actually believe it.

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EP43 Ultimate Payroll | Ken Courtright’s Today’s Growth | Growing Business Today

Fri, 22 Apr 2016 10:00:00 GMT

Hey guys. Ken Courtright here from Today’s Growth Growing Business Today. This is part 3 of a 4 part series. It’s kinda of an oreo cookie. It’s a sandwich starting off with purpose and dream and the Why. In the middle of it, the frosting, basically is struggles. Are they necessary? Who struggles? How many people struggle? What types of struggles are out there in business? The other side of the cookie is again, purpose, dream and why. We are still in the center of this cookie. Instead of sweet stuff, we are talking about some difficult stuff and I am going to relate simply two stories. This will be a pretty short podcast but we were at the digital footprint, Philadelphia. We had some amazing, amazing talks and Sunday night when it was all over. We had a team about 13 people get together. Everyone had a drink when they went home. At the table was Brian Smith from the founder of UGG boots. Jeff Hoffman, the cofounder of Priceline and if you have ever been to an airport and you see a kiosk where you put your credit card and it kicks out a boarding pass electronically, that was a product of one Jeffrey Hoffman. Round Table of Heavyweights So we are at the table. There are a bunch of entrepreneurs, business owners, Ron Fossum is sitting there the owner of Smart Money financial group and this guy, this is like EF Hutton. When Ron speaks, people listen. This is the man that nobody can come into the office on Friday its just Ron and his yellow notebook paper. He thinks all day long. And its why he has, I don’t know, how companies, how many asset classes his fund manages. But Ron is sitting there next to Jeff Hoffman is it’s literally like an expert panel. So I wanted to lighten the mood you know a little bit. Everyone was talking business. I said anybody got any good payroll stories. Like not meeting payroll. I brought this up because on the previous podcast episode I was telling you guys about how Brian Smith has his mantra card. And how that led to a company raising million dollars the day after his talk. I really wanted to pick back up on that. Cuz I had some studs at the table. So we went around the table. I want to throw out a story from Jeff Hoffman and then I am going to add a story from Fred Smith’s autobiography. Fred Smith is the founder of Fed Ex. And so I am gonna go right to Jeff. I said anybody got any good payroll stories and he said, oh I got one. There is no question I got a good one. He goes, in one of the early days of our company I can’t remember if this is Color Jar, his current company. I can’t remember if this is the kiosk or Priceline I don’t remember. But he has started so many huge companies. But he said in the early days, we were struggling. We didn’t have funding. Any ability to pay people a solid salary. It was just a bunch of great people. Getting together. I remember one day. I had gone by the lunch room. And I saw all of the guys playing poker. Even a couple of ladies playing poker every Friday at lunch break. And it would kind of bother me because they knew I was struggling to make payroll. Yet here they are just throwing 10’s and 20’s around playing poker and yet all they would do is grumble during the week under their breath. Finally after about 6 to 8 weeks of me going to lunch looking through the window, they would catch me locking eyeballs and they would all look down and pretend I didn’t see them playing poker. Finally, my feelings were so hurt, I walked into the lunchroom. Everybody quickly grabbed the money in front of them and pushed it aside. They put a notebook over the pot in the middle. I said, guys come on, you have got to know that I know you guys play poker every Friday. And nobody said anything. Nobody even looked at Jeff.

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EP42 Stack Verticals | Ken Courtright’s Today’s Growth | Growing Business Today

Wed, 20 Apr 2016 10:00:00 GMT

Purpose | Dreams | Struggles Hey guys. Ken Courtright from Today’s Growth Growing Business Today. This is part 2 of the 4 part series on what I am going to call Purpose Dreams Struggles, the Why. All motivational type of stuff. Just got done with our digital footprint Philadelphia and I was very swayed by my wife’s talk that I took out a few of the upcoming podcasts. We can do those later. They were very tactical and it is critical that I put into this podcast series we are on podcast 41 or 42. I have just been forgetting about how important having a dream is, a purpose. What role it plays in a business. I have got just some of the most incredible stories to share on this podcast. So I am going to jump right in. This podcast, I think I’m gonna call it Stacking Verticals because I’ve said on a couple other podcasts, you live your life and you run your business in one of three phases: you are either in the storm where the world looks like its falling apart and everything is against you or you just came out of the storm and you are light on your feet and everything looks good, feels good or you are right now going into a storm and YOU KNOW IT. So you are either in the storm, you just came out of the storm, or you are about to go into a storm and you know it. So, I when I was about 29, 7 years in business, I had realized that I had almost a mid-life crisis at 29 years old. We had I don’t know, how many employees. WE had a few other businesses cooking at the time. And 2200 roughly clients when we hit the year 2000. And I definitely had a midlife, mid business owner crisis. Because things were just not so rosy. We had a 19 month period of time where we almost lost everything. Our average bank account balance in every business was about under $3000. We had a miscarriage. I think you guys heard on our previous podcast, we had a sales rep have a heart attact and died in my arms. We had a really rough patch. And it was after all of that had passed, I was out of the storm, starting to think clear. And I realized that I wasn’t a very motivational type of person. I was a work gets me out of anything type of person. I remember thinking and it was a weekend, I know I wasn’t really going into the office or anything. I looked at my walls. I had a bunch of cork boards up. It was all like charts and graphs and next week. I ripped them all down and I right in the middle of my office wall, I put a representation of some of the struggles I had in high school and in athletics and then underneath that, I put a couple of pictures of some of the records I broke in high school. How Did You Overcome Your Struggles? At the top I put High School. I wrote HS and then underneath HS I put Struggles with pictures representing my struggles. Then underneath that, I put numeric goals I had and set. I put a goal of 11:40 I broke that record I had. I don’t know how many yards that season. I apparently still have that record twenty five years later. So I had a bunch of the records that I left high school with. I was the fifth most wins in school’s history in wrestling. And then I went to college and made another vertical. So the high school was one vertical. And I put some of the struggles I had in college. Paying for college, doing this doing that, some struggles with athletics. Then again, I did achieve some records in college. So I put some of the records in the pictures with my hall of fame coach and stuff underneath it. And then in my early years in business, to say I had struggles, would be an understatement. We went about 5 years trying to meet payroll every month, every month. It was just this rat in a gerbil cage trying to just make ends meet. We were growing like weeds but I could never keep any money in the ban…

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EP41 SNIOP’D | Ken Courtright’s Today’s Growth | Growing Business Today

Mon, 18 Apr 2016 10:00:00 GMT

How Many of You Have Been Susceptible To The Negative Influences of Other People Hey guys, Ken Courtright here from Today’s Growth Growing Business Today. I am completely adjusting the next 4 part series in this podcast. I’ve been doing a lot of thinking coming off our digital footprint in Philadelphia. We had some incredible speakers and I had a 3 part episode lined up on selling . How to sell how to ask for the order, how to overcome objections, things like that. And I just can’t help that I have to adjust and adapt because I’ve got to do something different. So I’m gonna do a 4 part series. It’s gonna be partially motivational partially structural and partially instructional. But I’m gonna do it in 2 parts. Its a 4 part series. The first part is gonna be why a purpose a dream and a why has to be in place. That is the first one of the four. The fourth one is gonna be identical. The purpose the dream the why. I’m gonna sandwich them with 2 short podcasts on struggles. Why do struggles have to be a key ingredient to a successful business. I’m not gonna just beat around the bush or touch on the edge of this. I’ve got some of the greatest stories that were told from our digital footprint stage that I cannot wait to relate some of the aftereffects of people that took these stories and put them into play with 24 to 48 hours and had dramatic results in their business. I wanna kind of jump right in so this is the first of the four part series and the reason I’ve even adjusted the podcast series to put this in is because of my wife, Kerry. Kerry Courtright is an incredible person. I mean not only is she a go getter blue vaser, absolute stud you know an elected official, ex-Bulls cheerleader. Her list of accomplishments is a mile long. She is a very powerful speaker nobody ever knows what Kerry is going to talk about when she jumps on her digital footprint stage. But everybody knows you don’t want to leave the room. And so Kerry did about a 25 minute talk and she starts going and I didn’t really see where she was going with this. But I’m just gonna describe it and I think everybody on this podcast is gonna receive this message in a very very deep way. So, here is how it goes. It starts where Kerry has a couple big men carry up a very large easel up the stairs. She sets the easel in the back corner of the stage and they start loading with like foam board. And then another person comes up the other steps and hands Kerry 12 brand new darts with the steel tips. She sets those aside and walks up to the easel and she turns it 45 degrees to face the audience and she puts an overlay of like white construction paper on the foam board and she tapes it at the top and she turns to the audience and says this is audience participation. I need people in this audience to shout out “what are some of the dreams that you have in your life that you have given up on? And everyone in the room has given up on some dreams so let’s not be bashful”. All of sudden, it took a couple seconds and somebody goes: I wanted to buy my mom a house when I retired and when she retired. I am still working and have never been able to do it. Kerry wrote: Get Mom a Home. She drew a big circle first. First, she drew a big circle, then inside of it she wrote: get mom a home. And then somebody shouted out “Buy a newer safer, car. So she wrote: Safe Car. Then somebody shouted out send my kids to better colleges. She wrote: Better schools. And then somebody said some type of a vehicle and then Kerry made the joke and wrote Volkswagen Jetta. And then somebody said Go on a cruise with my family. So she wrote: Cruise. And when it was all done, a few minutes go by, she had about 20 dreams that never materialized.

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EP40 Right To Succeed | Ken Courtright’s Today’s Growth | Growing Business Today

Fri, 15 Apr 2016 10:00:00 GMT

He guys Ken Courtright here it is Friday April 15th one week after our Friday session of our Digital Footprint Conference in Philadelphia. I wanted mention several nuggets and I thought one of the best came from Jeff Hoffman founder of Priceline.com. He was waiting in line for about an hour for a boarding pass some years ago. When he got up to the ticket person the person pressed a button and printed a boarding pass. It took 5 seconds. Jeff Turned to the growing crowd behind him and asked if I could get you a boarding pass almost immediately would you give me 5 dollars? Everyone if course said yes. To that he replied I’ll be back. The kiosks you now see in airports worldwide where you can print a boarding pass without going to the ticket person was brought to market by Jeff Hoffman. Keep listening to more of the greatest hits from our Digital Footprint event in Philadelphia.

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EP39 Build Gravity | Ken Courtright’s Today’s Growth | Growing Business Today

Wed, 13 Apr 2016 10:00:00 GMT

I am in the middle of a series on how the internet creates blind spots. This podcast is dedicated to really just exposing some of the larger websites out there and what they have done for the people that have started them. Like Lynda.com, LinkedIn just bought this for 1.4 billion. Then there is WebMD. It was started by a couple people. It ended up having 3 writers to 500. I just checked I think it 562 million dollars last year. That is a half a billion dollars for a single website. How Did The Most Successful Websites Start? My question for everybody on this webcast is how did those websites start? Do you have to be special or in the right industry? Do you have to have money? I just want to go over a few things. Let’s back up a little bit. Lynda.com at its core Lynda, ended up having tens of thousands of people donate quality videos to her platform called Lynda.com. They were donated and Lynda then was able to charge a monthly fee for the world to access those great videos. The key is the content was donated. WebMD today has over 500 doctors that have written for that website and most of them still write monthly. The content is donated. They are not paid. The question is: is this replicatable? Can you replicate this? I am here to tell you that yes you can and you can do it. I know this cuz I have done this over 100 times. Would you consider starting at the cost of zero dollars a best of the rest section on one of your current websites? Or would you consider going to get an inexpensive non premium domain name. You can use a tool called Bustaname.com to start messing around with different title ideas for domain name. What I love about this is you can get a free theme from any of the major theme places. With themeforest.net or templatemonster.com, for almost a cost of zero you can replicate some of these big sites. Survival Life, Ryan Deiss and his partners made this site. I remember reading the back story. They made a request for anybody that had ever written in the area of survival, meaning did you ever write articles how people survive in the forest? Survival when computers crash? All types of survival topics. They had 300 responses. They had 50 that were willing to write for free, 50 took a small fee for the content and then the rest wanted big bucks. So they started with the 50 free writers and the 50 small fee writers. The concept is these are three different of websites where hundreds of people where they have contributed. They asked for nothing in return. These are 3 examples: WebMD, Lynda.com, and Survival Life where hundreds of people wrote content, a video, because one of the core reasons and benefits is they wanted to be part of the team. Think about a doctor. Why would they write for WebMD? Because then they can say they write for WebMD. Do WebMD doctors get paid? NO! So why do they write, 2 reasons: 1. They want to be part of team: and they were very honored that you asked them. 2. There is an area of Klout.com that has been tracking people’s klout score online. Their author equity if you will. Google has a patent that came out in 1996 called author rank. It is author equity. The patent which was filed in 96 has not been adjusted. You can catch a great article called the Blind 5 year old. You will get a great 3 page report of the power of author rank and equity. Find Multiple Voices For Your Website The key here is this. If you can ask enough people if they would be willing to write for you website, your website will have multiple voices. That is a dynamic that most websites miss. When you get multiple voices the world gets more options as to what they like and why they stick around. Think about WebMD. If they only had 3 doctors it would never be what it is today. If that is the case for WebMD.

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EP38 Now THAT Is MARKETING | Ken Courtright’s Today’s Growth | Growing Business Today

Mon, 11 Apr 2016 10:00:00 GMT

Story Of The Barefoot Spirit Hey guys. I love the title of the podcast. Today’s Growth Growing Business Today because it forces me a couple times a year to look at are we growing businesses today? Or am I using techniques from the 80’s 90’s and even 10 years ago. I caught myself a couple weekends ago telling a story that I have told about 100 times. We have a number of website partners. A lot of them have achieved greatness. One of our partners, Michael Houlihan and Bonnie Harvey are one such couple. Were partnered on a branding website and they became very famous. In the 90’s and 2000’s they created the brand Barefoot and Barefoot Wine. They have a book called the Barefoot Spirit. It is one of the greatest business lessons of the last hundred years. I have heard them speak numerous times. They just spoke at the Secret Knock and The McCormick Place in Chicago. They are very sought after speakers and a lot of their talk is based on their life story. Their book which is their autobiography. They have such a profound story because their story is unbelievable. This is a couple that got a phone call around the mid-nineties. I haven’t heard this story in a few years so if I am off by a year or two, please allow me the freedom of the license of the point of this story. The point of this story is that in the mid 90’s they got an interesting phone call from a friend that says, I am in trouble. He may have mentioned possible bankruptcy. Mike and Bonnie said don’t do that. Let’s see if we can help you. It turns out his frustration was he had a winery. He was not making ends meet. He was currently sitting a tremendous of vats of grapes with no ability either to pay the last years bills or get a new brand or hit the market in time. He had a cash flow challenge. Mike and Bonnie made some sort of a business deal where they put in some money and they were able to save his bacon, if you will, and all of a sudden, with no experience, Mike and Bonnie found themselves in the wine business in the mid 90’s. I want to repeat, they had no experience at this time. Mike and Bonnie’s story of how they got Barefoot. They changed the name of the company. Have you ever seen the footprint on every label? That is Bonnie Harvey’s right foot. Now that I have said this, if you go to any store, a gas station or a high end liquor store, you will see it. The point of this podcast is again, the overarching theme of this series is that the internet often blinds us. Mike and Bonnie’s story has been picked up in at least 100 major magazines. They have been on the news so many times. They coach and counsel so many business owners. Their story is so relevant because they did it completely offline. I don’t know if they have any sales online. But they ended up selling the largest wine brand I believe in the world. The numbers were something like 130,000 cases of wine per year. It was extraordinary. Gallo ended up buying their brand. Barefoot is new a subsidiary of Gallo. How Did They Build a Brand With Almost No Experience? The point of this story is that this couple took over grapes. Not even a full functioning winery. With no experience. They were able to become the largest wine brand in the world. It’s amazing. So the question is how they do it with the second presumption or understanding. They had no money for marketing. No knowledge that every state had different laws for shipping, packaging, displaying wine. Their stories were so amazing. I remember reading the book and never forget Michael Houlihan is standing in front of a liquor store in some kind of costume. A Gumby costume holding a sign, directing traffic to pay attention to Barefoot Wine. They did every type of Gorilla type marketing.

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EP37 Paid To Free | Ken Courtright’s Today’s Growth | Growing Business Today

Fri, 08 Apr 2016 10:00:00 GMT

Why “Tell More – Sell More” no longer works. Pre-Internet, a case could be made that if a given sales rep simply made the most calls in the office, chances were that they would end the month on top. There’s many reasons for this, such as, * The “deserve factor” leading to transference of feelings… * Law of #’s * Experience… whoever makes the most calls fields the most questions, thus, builds up a war chest of perfect responses to questions from the absurd to obvious. * “Making the most calls” is such an important aspect for many of the largest companies in the world that many of the great sales trainers such as Zig Zigler, Brian Tracy and Tom Hopkins have book chapters and seminar sessions centered around the concept that often the best performing sales reps are those that get in early, stay late, and “make one more call.” Today, In our digital age, with decision maker’s distracted with Skype, Text, Voice-Mail, Email, GoToMeeting, and traditional Phone Calls, more calls often lead to nothing but more frustration. Worse yet, depending on the voicemail you leave, many sales people lose the deal immediately when the decision maker “Google’s” them right before they call back the sales rep. In short, they get beaten by their “Present Competition” meaning, (refer to podcast 22 for a detailed explanation) when their name or company is Google’d, the deal is lost due to what does or doesn’t show up. That said, some of today’s best sales reps, some making hundreds of thousands, even millions, each year in commission, are using appointment setting techniques that cut through the clutter and hit their targets with laser precision. How great would it be if with nothing more than a little preparation and a small marketing budget a sales rep could make one phone call and find the gatekeeper enthused to pass them on to the decision maker nearly 100% of the time. Sound too good to be true? Sales reps using “Shock & Awe” boxes don’t think so. As a matter of fact, I don’t know one entrepreneur or sales pro that has tried Shock & Awe boxes that ever went back to cold calling without them… Here’s the key. No matter how skilled a sales person is on the phone it will always be a numbers game. There is no avoiding the fact that the majority of dials have no chance of reaching a live person, let alone a decision maker. With that as the foundation…Let’s consider direct mail for a minute. Regular direct mail falls into a similar fate as cold calling. Most unsolicited mail goes right into the trash. As of Feb. 2015, The CMO Council, a marketing research firm, reports that 44% of direct mail is never opened at all. On the flipside, varying reports show that boxes, or packages, mailed to anyone, including decision makers, are opened almost every time. Let me repeat this…reports show that boxes, or packages, mailed to anyone, including decision makers, are opened almost every time. When it comes to setting appointments this is a game changer. Picture the following scenario: A shoebox sized package arrives at an office labeled with a decision maker’s name on it. We’ll call the decision maker, Bob. The gatekeeper has a choice. They can open it knowing full well it could have personal information inside or they can take the safe route and put it on Bob’s desk. Most of the time it gets placed on the desk. Later that day Bob sits down and says to himself, hmm, what do we have here. With a quick scan at the “From” label, Bob begins to open the box. What’s inside surprises him. When he lifts the lid he finds himself staring at a small tablet or mini iPad. When he looks closer he notices there is only one app on the screen w…

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EP36 Cash In The Mail | Ken Courtright’s Today’s Growth | Growing Business Today

Wed, 06 Apr 2016 10:00:00 GMT

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EP35 Get Paid Already | Ken Courtright’s Today’s Growth | Growing Business Today

Mon, 04 Apr 2016 10:00:00 GMT

CEO Space and Secret Knock With Greg S. Reid Hey guys. This week’s podcasts are dedicated to a couple weeks I spent at CEO Space and Secret Knock. And I was at these events, both speaking but most importantly, really listening. I had the Q-Tips out. So, this podcast would be called getting paid for stuff you are already doing. I got the idea for this podcast cuz I was sitting at Secret Knock and I was overhearing Bernie Doorman the founder of CEO space talk about he was taking counsel. I want to back up and put a parenthesis. “Bernie Doorman has been counseling some of the biggest businessman”. He is sitting in a corner with a bunch of guys around him, he said: When I was taking counsel, meaning he was getting advice from other people. One of the gentlemen on the board that was giving Bernie sound counsel that day. He said, Bernie, we noticed you have been doing a lot of this, this and this on a regular basis. Bernie said I have fallen in love with coaching people on these points. The counsel said why aren’t you getting paid for that? Bernie said, I guess I never thought about it. The long and short of it is, Bernie, in a short time has put into play another revenue stream for himself and CEO Space centered around this process. From what I have heard, and it’s only been a few days, he already has multiple people who are very excited to pay $25,000 a year for the counseling on that specific topic. So kudos to Bernie Doorman for giving counsel for 25 years and also realizing that iron sharpens iron. I want to do a back step here and I want to preface this podcast with the fact that 8 months ago we had a new pastor come into our church. I think Pastor Kurt was 37 last year. His very first sermon went like this. You have to remember, this is his first sermon. We Work From Rest Here In The U.S. I am assuming there are a lot of people here today who work very hard 5 or 6 days a week. They look forward to the weekend. Resting, being with family, barbequing. He said, how many people in here, really look forward to resting on the weekend? A lot of people raised their hand. He said I am here to tell you something, we have never rested from our work. Every person in this room works from their rest. And he let that sink in. He went on into a 30 minute sermon on how when we rest, when we stop, when we slow our minds down, when we meditate, when we sit and stare out the window, that is when God and the Universe is able to talk to us in a way we can hear the message. It doesn’t matter if you are Catholic, Christian, Muslim, it doesn’t matter. The point is he is trying to make it Universal. At a recent panel. A question was asked: “What is the most important thing in how they structure their work week? Ron Fossum, said about a year ago as he was on a panel. He said that is an awesome question. One of the most famous books in world history is called Think and Grow Rich. The point Ron was trying to make was further explained in that he said he structures his week in a way that he has a thinking chair. On Fridays, he does not allow anyone in the office. On Monday through Thursday, he has little sticky notes that whenever he has a question he needs to think about, he writes it down. On Fridays, he goes to his thinking chair and he ponders upon all of those questions until he has an answer. This podcast is dedicated to the concept of what are you already doing? Where are you blind? Where is your blind spot? What activities during the week and the month that you are already doing that you are not charging for? We have had 5 huge bursts of growth in the last five years. We started authority websites, huge burst in growth for us. We added a double digit guaranteed so people could will these assets to their kids.

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EP34 Room For Improvement | Ken Courtright’s Today’s Growth | Growing Business Today

Fri, 01 Apr 2016 10:00:00 GMT

Hey guys, Ken Courtright here, hittin’ a podcast from a pretty different angle than usual. I am going to call this podcast “The Room for Improvement.” I hinted on something like this a couple weeks ago, but again, I am coming off a two-week tour of CEO Space for a week and Secret Knock for a few days and spending a lot of time with a lot of intelligent people, but more importantly, spending a lot of time with very driven, very aggressive entrepreneurs that are what I believe tilted or slanted a little bit off-center. What I mean by that is if you take a look at a business owner, an entrepreneur that has successfully launched, maintained, and even sold and started up again, maybe a serial entrepreneur—if you look at them and study them for a period of time, and then you look at an entrepreneur who is just out of the gate, they definitely know their product or service, they know their field, their stuff, but you compare the two. What you are really doing is comparing the continually successful entrepreneur that has been around for 10-20 years, had multiple projects, had an 80% success rate, or they are in the same business that has been succeeding. You put the two under a microscope, and you analyze them. You will notice some very different things. This podcast is about and dedicated to the people that will take the time to hear this maybe twice, study it, and put it into practice. I am calling this podcast “The Room for Improvement” because I was silently studying some of the people at these last two conferences from a distance. I was in the corner quite a bit, notepad in hand. Some of the people will remember me sitting with a spiral notebook, and I am taking notes. I am studying some of these greats and watching how they react and how they relate. It is fascinating. I want to share some of what I noticed on the podcast. The Room For Improvement Is Usually The Most Vacant Room In Any Home I think I will set a goal on this podcast. The room for improvement is usually the most vacant room in anybody’s home. It has a lot of dust on the shelves. A lot of comments you hear when you hear the concept of continual education, constantly studying, going to conferences, reading more books. I read plenty of books in high school. I am an audio studier. I like audio books. I like conferences because of the nuggets you get from stage, but all that time in between, I don’t need to network. I don’t need to socialize. I don’t have a weekend or a whole week to dedicate to an event or conference. I was at two teaching/networking conferences back to back. I am immersed in a lot of continuing education. As I am sitting back watching some of these young entrepreneurs getting around these established business owners, I witnessed a number of things take place. What’s The Premature Ask? Read On, It’s Huge. The first thing I want to cover is a premature ask. If I have covered this before, I am hitting it from a different angle. A premature ask is what I witnessed in the backyard of Greg Reid’s beautiful home in San Diego. There was a very young first-year entrepreneur that got around a very seasoned veteran who had written multiple books. If I heard this correctly, it was their very first encounter. They shook hands, they maybe even hugged. The young guy asked, “Great talk. Great to meet you. Can I ping some questions at ya?” The veteran was like “No problem. For sure.” They weren’t 5-10 minutes into this. I’m eavesdropping. Immediately the young man asked the seasoned business owner if he could penetrate the business owner’s database, meaning could you add my product to your email list? You have to understand there is no relationship here. This veteran does not know who this young person is outside of an enthusiastic entrepreneu…

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EP33 Your Next Pivot | Ken Courtright’s Today’s Growth | Growing Business Today

Wed, 30 Mar 2016 10:00:00 GMT

Hey guys, Ken Courtright here from Today’s Growth: Growing Business Today. I am in the middle of a series right now; I am podcasting right now about stuff that I am paying very close attention to while I am away. If I am out there speaking or teaching at CEO Space, when I get done teaching, I am going right into the audience to listen to the next round of speakers, teachers, and mentors coming in. I am there with notepads, and I am taking notes. Most importantly, I am sitting there paying as close attention as I possibly can, not just to the speakers, but to the audience and how they are reacting and responding. I am gauging the level of understanding what the discussion really is today. As some of you heard the podcast a couple of days ago, I was at Secret Knock in San Diego. I caught a good figurative smell that there was a lot of people in business today in the state of transition. I mentioned one specific person and how their transition was going. After finishing that podcast, I knew exactly what I wanted the next podcast to be on because I was almost finished with a book called Pivot. I knew that when I finished that book, I wanted to dedicate a whole podcast to it. I won’t do this on a regular basis, but if you guys remember a podcast I had called “The Success Wheel,” I think it’s one of the most popular, most downloaded podcasts I have ever done. Adam Markel Puts My Feet To The Fire Adam Markel was the gentleman that called me on stage and put my feet to the fire in front of 50 people of how exactly we did grow in our 23 years, having some ups and downs. He asked me to try to pinpoint some certain ups and downs we had. I didn’t know he was going to pull out what I now understand as pivots. He has never explained it to me this way, but I cannot wait to be with him next time and say, “You dog, why didn’t you tell me what you were doing?” It was fodder for some of his thoughts. Anyway, here is what is cool: Adam Markel is the CEO of New Peaks. Many of you know New Peaks from their day as Peak Potentials, but New Peaks worldwide is the largest occupier of convention floor space teaching self-help, personal training, start-up launches, entrepreneurial guidance, getting people unstuck from their current challenges. The guy that runs the largest teaching, training, coaching program in the world is Adam Markel. Adam emailed me a screening copy of Pivot. He doesn’t know or think I am doing a podcast around the book, which isn’t even out yet. I wanted to set this up by explaining a bit about Adam. He is a man of vision and of action. It is pretty rare that you can see and feel both. In the multitude of times I have been around Adam, I can see him get things done via finesse, but I have seen him get things done where he wills things to happen. I just watched Steve Jobs. People used to claim that Steve Jobs had a reality distortion challenge, meaning he didn’t see the world the way it was, but rather the way he wanted it built. Adam has singlehandedly turned Peak Potentials in a new direction, thus the term New Peaks. It’s phenomenal to watch. I get to see it as a coach and mentor to their mastermind programs and on some of their stages. I had a chance to read Pivot before the world got to. Wow. It was awesome. I wanted to share not just overarching thoughts, but I wanted to dig into the book because I just finished a couple talks in my podcast about pivots. I just didn’t call them pivots. I had mentioned a couple of podcasts ago that the very first podcast I had ever done was on the concept that entropy forces us to diversify. Entropy forces us to diversify and stack S-curves. I did a book with Brian Tracy on S-curves. I started my podcast knowing a lot of people will go to step one and listen to the embryonic podcast,

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EP32 Platform Before The Platform | Ken Courtright’s Today’s Growth | Growing Business Today

Mon, 28 Mar 2016 10:00:00 GMT

Hey, Ken Courtright here after two weeks on the road. I went to teach at CEO Space in Lake Las Vegas as I do five times a year, but I also spoke on Secret Knock, Greg Reid’s invite-only, exclusive club based on his international best-selling book Three Feet from Gold. I spoke there, and as I was sitting in the audience listening to all the other speakers, something hit me. I was listening to Brian Smith, the founder of UGG Boots. I was listening to Greg Reid, the international speaker. I was listening to David Corbin, the international speaker. Almost every person that took the stage, and they all delivered amazing information at both events, I realized something. Every one of these people that spoke had a platform in front of their platform. Some of them had multiple platforms. So the title of this podcast is “Platform Before the Platform.” I’m going to hit things on business growth from a really different angle today. This one is fun, so let’s talk about car manufacturers, Ford, Chevy, Mercedes. Their platform to sell things is car dealerships. What’s interesting is there is an awareness platform in front of their selling platform. Their awareness platform is called auto shows. Let’s talk about financial advisors. For close to 40 years, the financial advisors that I have studied and for half that time helped grow some businesses, their platforms are a one-on-one sit-down at someone’s home. If you’re really going to help someone with their finances, they have to get to know you, they have to trust you, and you are going to do that in a one-on-one fashion, either through a series of restaurant meetings, over lunch or coffee, or at their home. What’s funny is about 1/3 of financial advisors build their portfolios by doing free steak dinners at a fancy restaurant. I’m talking about people who live in larger cities. How many of you on this podcast have ever gotten a letter in the mail saying “Free steak dinner on us” either at Gibson’s or Morton’s or Lowry’s, some expensive steak place? As long as you show up, you get a steak dinner. While you are eating your steak dinner, you know going in you are going to sit through a 40-minute presentation by a financial advisor. What Is Your Awareness Platform? The platform for those financial advisors is one-on-one meetings, but that is their selling platform. Their awareness platforms are restaurants giving away free steaks. How about direct sales, marketing people? Platform is the same as financial advisors. It’s the one-on-one at your kitchen table. I’m thinking the Mary Kay’s, the Avon’s, Herbalife. But what comes before those? I am coming from experience. My mother-in-law used to be the national director at Mary Kay. She drove the pink cars. Their one-on-one’s were definitely their selling platform. However, the house party comes first. My mom would see if a gal would have a house party. If she could get ten gals there, she could get a free set of makeup or something as a thank-you. The reality is the house party was just to filter out the people who wanted extra income on the side and then eventually my mom would want to book a one-on-one. Let’s talk about real estate investors. I’m thinking guys like Than Merrill from Flip that House on A&E. They are looking for affiliates, joint venture partners. Their platform is the one-on-one, take you out to dinner. Than would say that you could use his money if you scout for him in these cities. Look for properties that meet these criteria. What’s the awareness platform? Once a month, there is a Saturday seminar where Than will teach you everything he knows for free if you attend. He is looking for the few people that want to take it to the next level. Away they go. One last one: professional speakers.

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EP31 Sales Gold | Ken Courtright’s Today’s Growth | Growing Business Today

Fri, 25 Mar 2016 10:00:00 GMT

This podcast is called “Sales Gold.” I decided this week, I am going to go through a lot of my old meeting notes, conference notes, and anywhere I found a nugget of some kind, a good tip or a good piece of information, that I remember specifically where I put it in play. I remember the results. And I wanted to talk about it. There is no theory here. These are just time-tested nuggets that I think you might hear a piece of a story and figure out how to adapt it to your company.

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EP30 Prepare To Explode | Ken Courtright’s Today’s Growth | Growing Business Today

Wed, 23 Mar 2016 10:00:00 GMT

This week is dedicated to what I am calling growth nugget week. I am going through a bunch of clichés, metaphors, one-liners. Basically I am going through years of either speaking notes, talks I have given, classes I have sat through, conferences I have sat through, anywhere I have looked through my notes and saw a one-liner that I circled, that I later brought back into my company, and saw a physical impact on either growth or savings. I have put them on a Microsoft Word document, and I am going to elaborate on these and talk about these. Hopefully my experiences, many of which are painful, and my experience of growth at the 80-employee level and with my growth over the past five years, hopefully these lessons or these nuggets can impact some of you.

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EP29 5 Phases | Ken Courtright’s Today’s Growth | Growing Business Today

Mon, 21 Mar 2016 10:00:00 GMT

I wanted to do a podcast in the way of using my experience to be your wisdom. The safest way to go through a minefield is stepping in someone else’s footsteps. If you don’t see blood, you keep going. In our 20-some-odd years, we now have 80 employees, a ton of vendor relationships and alliance partners.

Years ago, I was listening to a cassette tape from a woman who had over 3,000 employees. She was covering some management techniques that were groundbreaking to me. I couldn’t wait to implement some of the information and try some of those ideas. It was immediately fruitful, even that day.

I wanted to cover some of what I heard on that cassette tape maybe 20 years ago. Since then, I have elaborated it, adjusted it, made it my own. About half of what I am going to say I gathered from that cassette tape years ago.

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EP28 Success Wheel | Ken Courtright’s Today’s Growth | Growing Business Today

Fri, 18 Mar 2016 10:00:00 GMT

Just spent a week on faculty over at CEO Space. I caught myself a couple of times telling a story about how some of my pain personally in business, when I look back at it, some of those most painful events are what are driving us today.

Some of you on this podcast know that my wife and I have 685 revenue streams in seven countries. They are all interdependent. That is a result of me making very poor business decisions in the ‘90s and putting us in a cooker to a point where I made a vow and commitment to find the best way to diversify income. When I stumbled on it, I exploited it a bit. With that, I caught myself telling the story this past week a couple times of how I was one time asked to describe how have we made the Inc. 5000 list a third time. We should have made it four times, but I didn’t fill out the paperwork two years ago for lack of time.

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EP27 Selling Any Product | Ken Courtright’s Today’s Growth | Growing Business Today

Wed, 16 Mar 2016 10:00:00 GMT

This one is pretty cool. It comes fresh from being in what we call SNAP tables at CEO Space. That is where the faculty sit at a chair, and people sit all around the table. You go from one person to the next, asking them what their industry is and what their biggest business challenge is. I am fresh off of a few of these exercises, and I came home with some of the questions and some of my responses. Figured I would put out a couple chunks into one podcast.

Throughout the day, I had a number of people at the table. One gentleman came down, and I said, “So what is your industry, and what is your current business challenge?”

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EP26 Power Of Pricing | Ken Courtright’s Today’s Growth | Growing Business Today

Mon, 14 Mar 2016 10:00:00 GMT

I call this one, “The Danger of Running Your Business with Your Own Checkbook.” What I mean by that is everyone has a talking checkbook. Everybody, no matter how much money you make, no matter how much revenue your business runs, when you open your checkbook, it either says “Yes” or “No.”

You say, “Hey, can we take the kids to Disney?”

Sometimes you open the checkbook, and it flat-out says, “No.”

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EP 25 Guaranteed Failure | Ken Courtright’s Today’s Growth | Growing Business Today

Fri, 11 Mar 2016 08:30:15 GMT

One Source Leads To Failure 100% Of The Time
Here is a question: Did you know that having one main source of income leads to failure 100% of the time? I want to say this differently. Did you know that having one main source of income—that is 80% of your income or more—leads to failure, meaning death, 100% of the time? I am going to say this slightly differently. Did you know having one source of income leads to failure 100% of the time?

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EP24 The VALUE Experiment | Ken Courtright’s Today’s Growth | Growing Business Today

Wed, 09 Mar 2016 09:00:57 GMT

This is Episode 24 of Today’s Growth: Growing Business Today. This is called the Value Experiment. I’m going to cover the concept of value in positioning a product or a service, but I am also going to do an experiment at the end of this. It should be quite interesting. Let’s get cookin’. When moving a product or service into the marketplace, we have to understand it’s kind of like an Oreo cookie. There are two pieces,Picture of a cream filled cookie and there is something in the middle. Two cookies and something sweet in the middle. There is a customer on the left, there is you, the offerer of the solution on the right, and in the middle, there is this sweet, tasty thing called their needs.

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EP 23 Transfer Growth | Ken Courtright’s Today’s Growth | Growing Business Today

Mon, 07 Mar 2016 09:27:46 GMT

This is Episode 23. I am calling this podcast “Transfer Growth.” I caught myself reminding some of our management team some of the points of this podcast last week. I couldn’t believe that I have not done a podcast on this topic, so this one is huge. You guys have heard me before talk about the definition of selling, according to Brian Tracy, is a transference of feelings. Building a business is simply the stacking of sale after sale after sale. I do not mean selling your product or your services. That is not what I am saying.

Every single business has an initial sale. You have to sell yourselves on the idea. The second sale we make is we tell our idea to other people to get some buy-in.

Take IBM. Thomas Watson, when he originally founded that company, had an idea. He sold himself first. Then he had to test his theory, so he starts selling it to other people before it’s anything. Other people loved it. Some people get the exact opposite: Don’t do it. They also need the negative reinforcemen

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EP22 Present Competition | Ken Courtright’s Today’s Growth | Growing Business Today

Fri, 04 Mar 2016 10:00:38 GMT

This is Episode 22. It is titled “Present Competition.” The reason it’s titled that is because this week is Competition Week. These three episodes were dedicated to discussing the ins and outs of competition, specifically the three types, how to recognize them, and what to do about them. Whether we recognize them or not, there are three types of competition. Every single entrepreneur and business owner are battling these three continuously. They are entropic competition, physical competition, and present competition.

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EP21 Physical Competition | Ken Courtright’s Today’s Growth | Growing Business Today

Wed, 02 Mar 2016 10:30:22 GMT

So this week is “Competition Week”.

These three episodes are dedicated to discussing the ins and outs of competition…

…specifically, the 3 types of competition, what they are, how to recognize them and…..what to do about them.

Whether they recognize them or not, there’s 3 types of competition that every entrepreneur and business owner battle from day one…

Entropic Competition
Physical Competition – and –
Present Competition
The prior episode, episode 20 was dedicated to discussing Entropic Competition. Entropic Competition is the reality that life and business naturally erodes life and business.

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EP20 Entropic Competition | Ken Courtright’s Todays Growth | Growing Business Today

Mon, 29 Feb 2016 11:11:08 GMT

This whole week is dedicated to one of my favorite subjects, the subject of competition. We have podcasts roll out on Mondays, Wednesdays, and Fridays, and I am splitting up my take on competition into three pieces because there are three different types of competition. I am going to shed some light on two areas of competition that a lot of people who I have bumped into don’t give any thought to, don’t spend any time on, and yet one of the two, the one I am going to cover today, I think is possibly the biggest growth killer in business today.

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EP19 Prepaid vs. Postpaid Advertising | Ken Courtright’s Today’s Growth | Growing Business Today

Fri, 26 Feb 2016 08:07:42 GMT

Here’s the thing, both prepaid advertising and post pay are excellent methods of advertising. There is a difference, and it sounds somewhat sarcastic is one of them you prepay into a platform, a system, if you will, and then you hope and pray it works. If you hit the right vein in certain prepaid advertising, whether it be radio, billboards, magazine ad, paper, click, some of them are just truly explosive. Again, we used to do a ton of prepaid advertising. For the most part, to a degree, they’re cost effective. They’re not very scalable in most cases, unless it’s a national situation, but they work. However, post pay advertising, as you’ll see here at least in our space, in our case, as this is a case study of our company … Post pay advertising was explosive. Incredibly scalable where the others, as you’ll see in a second, we’re not. Some forms of post pay advertising would be using affiliates, commission only sales reps, JV partnerships, paying out referral bonuses if people sent us business. There’s a very big difference between prepaid and postpaid.

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EP18 Model Success Leverage Google | Ken Courtright’s Today’s Growth | Growing Business Today

Wed, 24 Feb 2016 08:04:13 GMT

Hey everyone, Ken Courtright here from Today’s Growth Growing Business Today, this is Episode 18. We are calling this one Model Success Leverage Google. Once again, Episode 18, Model Success Leverage Google. This is our first request podcast. The point of this episode is to model success, and the reason I came up with this episode is on some of the podcasts, I’ll leave my email, which is ken@incomestore.com if anyone has any questions or comments, and I had a number of people asking if I would go deeper on what is by far our most popular download which is called, How Google Ranks. That one is so popular actually that I think it went a little viral and caused us to move up the charts in new and newsworthy, for general business, and then business we hit row 1. I don’t know exactly how that works. We have yet to mail our list or do anything with these podcasts, it’s just pure viral, and it’s definitely being heard worldwide, which is kind of cool.

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EP 17 Copy Creates Cash | Ken Courtright’s Today’s Growth | Growing Business Today

Sun, 21 Feb 2016 08:00:39 GMT

I have been looking forward to this podcast for some time. I was going to do it early on in the podcast, one of my first few episodes, but I’ve been adding to it and I wanted to save it until I thought it was just right on the money. I’m going to jump right in. This is titled Copy Creates Cash and I’m speaking of copywriting. Another reason that I wanted to save this podcast until about episode 15 to 20, somewhere in there, was this one’s emotional, this is by far the top 5 favorite things I like talking about.

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EP16 Stop SEO And Grow! | Ken Courtright’s Today’s Growth | Growing Business Today

Fri, 19 Feb 2016 07:56:12 GMT

This week is case study week, we have covered, on Monday, we covered a product based case study. This past Wednesday we covered a service based case study, and then today I’m going to kind of do a hybrid, if you will, and that is I’m going to do more of a generalization of two case studies that can overlap so many different areas. I’m going to kind of keep this one loose and free flowing. We’re going to do two smaller case studies in one podcast, and hoping you heard the prior two podcasts, so this will make some sense, because I’m not going to put the framework around it.

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EP15 Copy Cats Win Big | Ken Courtright’s Today’s Growth | Growing Business Today

Wed, 17 Feb 2016 07:50:28 GMT

This week we’re dedicated to case studies. I explained on Monday’s podcast. I broke apart Growing Business Today, talked a little bit about growing, how when you’re talking strictly business you’ve got to grow some revenues. Our last dozen or so podcasts were strictly dedicated to growth.  Then I talked a little bit about the word business, about it centers around the 4 M’s and how that’s switching to, at least in my opinion, the anchors are more content and relationships as we’re seeing evidence of in the marketplace. Then I talked about the word today, and how things are changing so quickly on how we market our businesses. What I wanted to do is this whole week is dedicated to case studies. These case studies are very apropos because I’ve got product based case studies, I’ve got service based case studies.  I’m going to hit case studies from different angles this week so that hopefully, in each of these podcasts there’s just one or two little nuggets that you’re hearing, that myself or our company is putting into play growing other businesses. Hopefully you can use a nugget or two, and use these in your own, household or your business. We’re going to jump right into the second case study. Again, same place. I was out in Vermont, I was on a panel, and people were walking up to a microphone and we had set this up where people would walk up to the microphone, state their name, their current business, and then they would say, “And my current business challenge is.” Then based on what they say, we would choose who on the panel is best suited to answer that. With the numbers of people on the panel, and how many people were coming to the microphone, I had plenty of runs at helping folks out.

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EP14 4P’s Don’t Sell, What Does? | Ken Courtright’s Today’s Growth | Growing Business Today

Mon, 15 Feb 2016 07:47:15 GMT

Welcome back to “Today’s Growth Growing Business Today.” This is Ken Courtright, hosting a podcast that covers a few different dynamics of growing business today. I actually want to dig into the tagline of the podcast, growing business today, and talk for a minute about those three words. Growing, if you’ve heard any of our podcasts so far, you’ll know that we are all about growth. Company name is “Today’s Growth Consultant,” we’ve been growth consulting firm for, we’re now in our 24th year.

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EP13 Crushing Growth – 4 Case Studies| Ken Courtright’s Today’s Growth | Growing Business Today

Thu, 11 Feb 2016 07:43:28 GMT

I wanted to pick up right where we left off, episode 12. This is episode 13. This episode, we’re going to title with something about just consistent growth, but I’m going to pick up literally right where we left off. Episode 12 was centered around consistent great content. I went so far as to say that content is literal currency. There’s no question that it is. I know there’s people out there that have found themselves asking, “How can I raise my credibility? How can I raise my prices for what I charge? How can I establish myself as an authority?” The reason they’re asking themselves these questions is they know if they can raise their authority they can command more for whatever they’re doing, whether it’s how much they charge for their service to more respect from a stage publisher, different things like that. What I wanted to do on this episode is something different. Instead of me just talking, if you will, or teaching, I wanted to just simply deliver case studies showing the results of what good content does.

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EP12 4 C’s To Hyper Growth | Ken Courtright’s Today’s Growth | Growing Business Today

Wed, 10 Feb 2016 07:40:08 GMT

Pretty excited about today’s topic actually. This is a topic I can pretty comfortably say I know fairly well as this is the centerpiece of why our 700 different revenue generating sites consistently grow. This episode, episode 12 is going to be centered around content, and how exactly can we make content make us money? How can we write it? How can we display it? How can we use it and why is content so important?  Honestly I’m just going to jump right in. This episode is sponsored by Secret Knock, our great friends Greg, Allan and Reed over at Secret Knock throwing us a bone here, helping us get these podcasts up and running and launched so thanks to them. Let’s get started. A couple of questions here.

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EP11 Three HUGE Growth Nuggets | Ken Courtright’s Todays Growth | Growing Business Today

Mon, 08 Feb 2016 07:36:17 GMT

This podcast is going to cover some of the nuggets that we used to both acquire clients. Regular, traditional growth consulting clients as well as some website partners that wanted to partner up with us on some web projects. Most importantly, how do we grow their business? How do we grow the websites? What exactly are we doing? I started strategizing what would I say if I were put on a stage, are the key components or nuggets in that vein if you will. I came up with about 20, I’m going to cover a handful of them right now. These are in no particular order as a matter of fact I like this one. It’s a Friday morning, I’m going to ramble a little bit but, yeah let’s basically get started.

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EP10 Throw One Ball To Explode Sales | Ken Courtright’s Todays Growth | Growing Business Today

Wed, 03 Feb 2016 07:31:11 GMT

We’re gonna stay on the theme of why exactly do people buy from other people? So if I was to say, does everybody listening to this podcast consider themselves a sales person. Usually when I do this from stage, I’ll get 10, 20% of people raise their hand. And then I go onto a little monologue that says, no, everybody raise your hand right now, because I think you have sold or are still selling on someone on dating you or marrying you.

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EP9 Stories and Anchors Equal Hyper Growth | Ken Courtright’s Todays Growth | Growing Business Today

Tue, 02 Feb 2016 07:26:45 GMT

So this episode is titled, Stories and Anchors Sell. I’m gonna repeat that. Stories and Anchors Sell. And even though the actual material I’m gonna talk about is not from Psychology of Selling, itself. This is definitely psychology of selling, psychology buying type of episode, no question. So, some of you hearing this know a little bit about our 23 year background in business.

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EP8 Front Facing Growth: Grow 10x This Year | Ken Courtright’s Todays Growth |Growing Business Today

Fri, 29 Jan 2016 07:21:20 GMT

Why will this episode be liberating? If your business is not growing or your division isn’t growing it is 100% your fault. Paradigm Shift I’m stealing it directly from Steven Covey. Dr. Steven Covey famous for the 7 Habits book. Ken relates a story of a father taking his kids to the train and they are completely crazy. It’s morning rush hour and the kids are not cooperating. Finally a woman who has had enough walks up and says “hey I get it I have kids so I appreciate it but can you please control you kids” and they man says “you’re right I am so sorry but I haven’t broken the news the kids but their mom passed away last night and I don’t know how to tell them. I’m afraid if I go and touch them I’m going to break down” People around the train heard the sentence. Can you imagine the paradigm shift that on that train in that moment? It changed their vision of the situation.

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EP7 How Google Ranks…”The Big Three” | Ken Courtright’s Todays Growth | Growing Business Today

Thu, 28 Jan 2016 07:16:58 GMT

Some Science Behind How Google Ranks a Site. I’m going to give you the no-holds barred, here’s what works today. Here’s what Google’s looking for. I’m actually not going to give you the marketing techniques to grow stuff. I’m going to tell you how does Google work. The title of this podcast is, “How Google Works.” It really should be, and maybe I’ll change it. It should be, “How Google Ranks” or, “How Google Stacks.”

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EP6 Guaranteed Growth: Works Every Time | Ken Courtright’s Todays Growth | Growing Business Today

Thu, 21 Jan 2016 07:11:06 GMT

This technique we’re going to cover can be used in pretty much any company, any industry, and time. There’s no question if it’s applied, it can physically guarantee the growth of a company. It could stabilize a company. The best way to explain this, again as I do most of the time, is strictly through a case study. This happened to us in, I think 1999, matter of fact, it happened November, ’99, and it finished at the end of January, 2000. I remember that because MCI world com gave me a two or three foot crystal goblet type of thing, but before I get to that, and it has 2000 on it, so before I get to that, let’s back up. My phone rings one time in October, 1999, a gentleman named Steve is on the phone. He says, “Is this Ken Courtright?” I said, “Yes it is,” he says, “I have heard that you, or your company, has a unique ability to turn around a sales organization.”

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EP5 Lightning Fast Growth: Maybe Best Tip Ever | Ken Courtright’s Todays Growth | Growing Business Today

Wed, 20 Jan 2016 07:06:14 GMT

For most people listening to this podcast, the fastest way to grow what you’re currently doing would not be to get on national TV, would definitely not be on radio, although radio still works. It wouldn’t be any type of large advertisement. I would say, for 98% of people listening to this, the fastest way to very large growth would come from some form of an endorsement. Some form of large endorsement. Some large organization. Some large body or person. It could even be a large magazine or newspaper giving their blessing to your product or service.

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EP4 Trust Trumps All: Charge More Now | Ken Courtright’s Todays Growth | Growing Business Today

Tue, 19 Jan 2016 06:59:29 GMT

We are going to take the roof off of credibility in this episode. This episode is called Trust Trumps Everything. I spent almost all of 2014 doing a talk titled, Trust Trumps Everything. About a year, a year and a half ago, maybe as far back as 2 years ago, we were analyzing at that point our 400 website portfolio. We noticed some of the sites were drastically out earning some of the other sites with the same exact amount of traffic. They were all similar industries, so they were all insurance or mortgage. Same industry, had almost identical traffic across 10 sites except 2 of the sites were making a gob more money. I think some of them were 5 to 10 times more money and we were scratching our heads.

I had a hunch it was something called social proof, but at this point it was just purely a guess. Social proof is something where it is defined by saying that if the world says it is so, it must be so. Meaning if you say something, you are just a sales rep, if your website just said something, your website is the biggest sales rep for your company, nobody trusts a sales rep. If you say you are the best, nobody believes you. If the world says you are the best, if the media or the J.D. Power and Associates, some credible entity says you are the best, then you know what, you are probably even better than they are saying.

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EP3 Read Your Customer’s Mind | Ken Courtright’s Today’s Growth | Growing Business Today

Sun, 17 Jan 2016 06:52:07 GMT

It Can Be Tough To Read Your Customers Mind
Hey everyone, welcome back. Welcome to Today’s Growth: Growing Business Today. The word today is a key part of that title, because growing business today is definitely not the same as 5 years ago, 10 years ago, even 15 years ago. Although the principles and some of the fundamental modalities are the same, it is definitely not possible to say growing a business today is the same as 20 years ago.

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EP2 Rookie To Expert In 6 Months | Ken Courtright’s Todays Growth | Growing Business Today

Sat, 16 Jan 2016 06:46:06 GMT

Hey, everyone, Ken Courtright here. Welcome back to Today’s Growth/Growing Business Today. I am Ken Courtright, your tour guide. This episode we are going to be handing out and explaining guide maps that can be used to grow any business at any time.  Last episode we were talking about reading the customer’s mind. How would you know what new product to come out with? How do you know when it’s time to even shift industries, let alone maybe change jobs? We covered a couple of different tools, free tools from Google, that can be used to literally read your customer’s mind and tell you what you should come out with next.  This episode we’re going to take it a step further.

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EP1 S-Curves: Growth At All Times | Ken Courtright’s Todays Growth | Growing Business Today

Tue, 12 Jan 2016 06:39:21 GMT

Welcome to the genesis of the Today’s Growth: Growing Business Today podcast. Ken brings you the guide and the guide maps needed for you to get your business up and to the right. Growing business today is a challenge, follow Ken along on his journey to teach and entertain.

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