Starting with a small-scale operation in his own apartment, K.C. bridged his experience in the restaurant industry with his scientific expertise to fill a gap in the market for local, organic specialty mushrooms. Today, Two River Mushrooms has scaled from shipping containers to a 25-acre farmland preserve in New Jersey, providing functional mushroom broths to retailers nationwide.

In this episode, we discuss:

• The Overnight Success Myth: The reality of a 10-year journey from growing shiitakes on logs to national distribution.
• The Transition to CPG: How K.C. identified a gap in the functional mushroom market and secured a USDA Value-Added Producer Grant to launch a premium broth line.
• The Science of Scale: Navigating the technical hurdles of retort processing to create shelf-stable, preservative-free, vegan, and gluten-free products.
• Strategic Partnerships: The impact of industry accolades, such as the SoFi Gold Award, and collaborating with world-renowned vegan chef Derek Sarno as a brand ambassador.
• Retail Innovation: Creative placement strategies, like cross-merchandising shelf-stable broth in the fresh produce section to drive brand association.

Key Takeaway for Entrepreneurs: K.C. emphasizes the importance of persistence and passion: "At some point you just have to dig in and start... Just try to immerse yourself amongst like-minded people. You just got to keep plugging".

Connect with Two River Mushrooms:

• Website: TwoRiverMushroom.com
• Availability: Find their award-winning broths at Sprouts nationwide, Amazon, and select retailers like Wakefern/ShopRite.

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Key Topics and Bullets

The Transition from Banking to Advocacy

• Applying risk assessment and strategic planning from a 20-year banking career to nonprofit advocacy.
• Recognizing the "reset" opportunity during COVID-19 to address broken food distribution and animal misuse.

Sustaining Animal Sanctuaries

• The Summit: Focusing on best practices for fundraising, legal council, and PR for sanctuary owners.
• Underrepresented Spots: Why spotlighting smaller, struggling sanctuaries is a core value proposition of the podcast.
• Volunteerism: Advising aspiring sanctuary owners to volunteer first to understand the grueling physical and financial reality.

Educational Advocacy Through Books

• The Trilogy: Gabriel (veal/cows), Cluck (fowl/turkeys), and Pickle (pigs/natural disasters).
• The Parenting Challenge: Navigating the "reverse psychology" and cognitive dissonance parents face when children ask tough questions about meat.

The $100,000 Goal for Mercy for Animals

• Fulfilling a personal "stretch goal" through monthly donations, gala participation, and leveraging professional income.
• Why Mercy for Animals was chosen: Their ability to move the needle on a legislative and systemic level.

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In this episode, Karine details her blueprint for building a mission-driven business from the ground up:

• The Power of Trust: How her decade-long dedication to the vegan community fueled the success of her new travel venture.
• Logistics & Luxury: Learn how she makes high-end amenities, like hiring a private vegan chef in Costa Rica, surprisingly affordable for group travel.
• Vetting for Values: Her strict process for choosing only the most ethical partners and why she personally vets every destination.
• Entrepreneurial Grit: Karine shares why consistency is the number one secret to generating leads in the small plant-based market and offers her key advice for new vegan entrepreneurs.

If you're looking for inspiration on how to turn deep personal passion into a successful, specialized business, this episode is essential listening.

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Today, Noah Hyams, founder of Vegpreneur, shares his journey from music and film to building a powerful community that gives mission-aligned, plant-based businesses an unfair advantage by providing resources, connections, and support in a rapidly evolving market.

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Website: http://vegpreneur.org/

Facebook: https://www.facebook.com/vegpreneur/

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Today, Ricky Powell, a speaker and success coach, shares his remarkable life story. From a "miracle" birth to surviving a congenital heart condition, to explain how a plant-based diet and a resilient mindset are the keys to achieving lifelong happiness, even while navigating the challenges of business and life.

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🔗 Useful Links:

Website: https://www.lifelonghappiness.com/

Facebook: https://www.facebook.com/LifelongHappiness/

Instagram: https://www.instagram.com/rickypowell/?hl=en

LinkedIn: https://www.linkedin.com/in/lifelonghappiness/

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Today, Katherine Lawrence, founder of the Food Save Me Institute, shares her incredible journey from aerospace engineer to globally recognized nutritionist, detailing how she built a successful business by empowering others to teach plant-based nutrition and address everyday health concerns through innovative, business-focused class curriculums.

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• Website: https://foodsavedme.institute/
• Facebook: https://www.facebook.com/foodsavedmeinstitute/# 
• Instagram: https://www.instagram.com/foodsavedmeinstitute/ 
• YouTube: https://www.youtube.com/@FoodSavedMeInstitute
• LinkedIn: https://www.linkedin.com/company/food-saved-me-institute/ 

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🌱👩‍🍳 Today, Bryan speaks with Priya Lakshminarayan, founder of Cookilicious, a vibrant vegetarian and vegan food blog.

🍴✍🏻 Priya shares her inspiring journey from home cook to successful entrepreneur. They delve into the challenges and rewards of building a food blog, the power of authentic Indian cuisine, and the importance of creating content that resonates with your audience.

🗣️📈 Priya also offers valuable advice for aspiring food bloggers and shares her insights on navigating the ever-evolving digital landscape.

🗣 In This Episode, We Cover:

00:00 Introduction to Cookielicious and Priya's Journey

03:11 The Evolution of Cookielicious: From Vegetarian to Vegan

05:45 Content Strategy and Seasonal Recipe Planning

08:50 Building a Community and Engaging with Readers

12:03 Navigating the Changing Landscape of Food Blogging

14:57 Tips for Aspiring Food Bloggers

18:07 The Appeal of Vegan Cuisine and Recipe Testing

20:57 Future Plans for Cookielicious and Upcoming Cookbooks

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🔗 Useful Links:

• Website: https://cookilicious.com/
• Facebook: @cookiliciousveg 
• Instagram: @cookilicious 
• Pinterest: @cookiliciousveg 

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🌱💼 In this episode of Plant Based On Fire, Bryan speaks with Helene Greenberg, a dynamic entrepreneur and passionate advocate for veganism, sustainability, and global cultural connection.

🌿🤝 Helene shares her journey into veganism, her passion for creating spaces that inspire people to embrace plant-based living, and the importance of building supportive communities.

✨🚀 Through her ventures, Helene demonstrates how personal values can align with professional success, offering valuable insights for anyone looking to lead a more intentional, purpose-driven life.

🗣 In This Episode, We Cover:

00:00 Introduction to VegFest Expos and Helene's Journey

03:02 The Evolution of Triangle VegFest

05:53 Building Community and Supporting Vendors

09:09 The Role of Technology in Festival Management

11:55 Reaching Out to Non-Vegan Audiences

14:58 Memorable Moments and Community Impact

17:59 Balancing Education and Entertainment at Festivals

21:11 Finding Vendors and Building Relationships

23:57 Advice for Aspiring Festival Organizers

27:02 Upcoming Events and How to Get Involved

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🔗 Useful Links:

• Website: vegfestexpos.com
• Facebook: @vegfestexpos 
• Instagram: @vegfestexpos 
• YouTube: @vegfestexpos 
• TikTok: @trianglevegfest

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🌱🌍 Today, Bryan interviews Brighde Reed, co-founder of World Vegan Travel. Brighde shares her journey of transforming traditional travel into vegan-friendly, luxurious, and culturally immersive experiences.

✈️💚 From Thailand to Japan, her company meticulously curates each trip to offer vegan travelers a seamless, compassionate adventure.

💬💼 Listeners gain insights into the challenges and triumphs of creating ethical tours, the importance of personalized planning, and how World Vegan Travel empowers vegans to explore the globe sustainably.

🗣 In This Episode, We Cover:

00:00 Introduction to World Vegan Travel

05:39 The Journey to Vegan Travel

10:55 Creating Unique Vegan Experiences

17:34 Navigating the Travel Industry and AI

21:12 Future Plans for World Vegan Travel

23:43 Advice for Aspiring Plant-Based Entrepreneurs

31:15 Engaging with the Vegan Community

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🔗 Useful Links:

• Website: https://worldvegantravel.com/
• Facebook: https://www.facebook.com/worldvegantravel
• Instagram: https://www.instagram.com/worldvegantravel/
• YouTube: https://www.youtube.com/channel/UCbD9lX2V7-cQogVfBlSMe8A
• LinkedIn: https://www.linkedin.com/in/brighdereed/?originalSubdomain=ca

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🌱🌍 Bryan interviews Nava Atlas, celebrated vegan cookbook author and founder of The Vegan Atlas.

🎨📚 Nava reflects on her journey from a graphic designer to a leading advocate of plant-based living. She shares the challenges and rewards of self-publishing, discusses the intersection of art and veganism, and offers advice on building a meaningful plant-based business.

🧠✍🏻 Nava’s insights into content creation, entrepreneurship, and leading with food provide valuable lessons

🗣 In This Episode, We Cover:

00:00 Introduction to Plant-Based Living

01:57 Nava's Journey into Veganism

04:36 The Evolution of Vegan Cookbooks

07:11 Creating Content and Learning from Mistakes

10:35 Balancing Simplicity and Complexity in Recipes

12:52 Vegan Cooking and Sustainability

15:27 Transitioning to Plant-Based Diets

17:49 Advice for Aspiring Plant-Based Entrepreneurs

21:40 Combining Plant-Based Work with Social Justice

25:51 Advice for Entrepreneurs in the Plant-Based Secto

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🔗 Useful Links:

• Website: https://theveganatlas.com/
• Website: https://www.literaryladiesguide.com/

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🌱🏋️ Today, Bryan interviews Amanda and Zachary, co-founders of Bold Body Fitness. Together, they discuss their fitness journeys, the challenges of building a plant-based business, and the myths surrounding vegan athletes.

💼💪 Amanda and Zachary share how their online coaching business empowers vegans to reach their fitness goals, offering customized workouts, nutrition coaching, and continuous accountability.

✨🤝 They also dive into the importance of community, consistency, and overcoming the motivation trap, proving that with the right mindset, anyone can thrive on a vegan diet.

🗣 In This Episode, We Cover:

00:00 Introduction to Bold Body Fitness

03:12 Starting the Business and Embracing Veganism

05:05 Nutrition Program and Vegan Athletes

09:04 Strategies for Growing the Business

12:03 In-Person vs. Online Coaching

16:48 Success Stories and Vegan Athletes

19:54 Motivation and Setting Goals

22:54 Fostering Community and Connection

25:04 Future Plans for Bold Body Fitness

27:54 Advice for Starting a Fitness Business

31:03 Favorite Exercises and Vegan Dishes

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🔗 Useful Links:

• Facebook: https://www.facebook.com/share/MmvknR5UbxmeJHrN/?mibextid=LQQJ4d 
• Instagram: https://www.instagram.com/boldbodyfitnessllc?igsh=Z3h5bXA4ejNsNHBj&utm_source=qr 

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🌱📣 Bryan interviews V. Lynn Hawkins, co-founder of Vegan Visibility Productions. V. Lynn shares her journey from being a fitness instructor and commercial real estate lending professional to becoming a champion for vegan and plant-based entrepreneurs.

💼📈 She emphasizes the importance of business mission alignment, the role of crowdfunding in business growth, and the value of creating lasting impact through social entrepreneurship.

🌍🤝 Through her business development and digital marketing expertise, V. Lynn helps entrepreneurs increase visibility, get heard, and make a more significant impact in the vegan world.

🗣 In This Episode, We Cover:

00:00 Introduction and Background

11:32 Transition to a Plant-Based Lifestyle

16:21 Investing in Yourself and Participating in Supportive Communities

26:53 Aligning Your Business Mission with Your Values

32:25 Amplifying the Voices of Plant-Based Entrepreneurs

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🔗 Useful Links:

• Website: https://veganvisibilityproductions.com/
• Facebook: https://www.facebook.com/v.lynn.hawkins
• YouTube: https://www.youtube.com/@veganvisibilityproductions
• Instagram: https://www.instagram.com/p3academy/

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🌱🌸 Bryan interviews Niambi Cacchioli, founder of Pholk Beauty, a skincare brand that merges her heritage, her love for botanicals, and her mission to support Afro-Appalachian farmers.

🌿🎨 As a historian of global Black culture, esthetician, and 5th-generation cultivator, Niambi has created a brand that repurposes superfoods for skincare, all while addressing the under-researched importance of melanin in wellness.

🚀💼 From her upbringing in Kentucky to her time in London and Paris, Niambi shares her personal journey of building a plant-based skincare brand rooted in sustainability, community, and ancestral wisdom.

🗣 In This Episode, We Cover:

00:00 Creating Folk Beauty: A Journey Rooted in Black Culture and Natural Ingredients

03:00 Reclaiming Melanin: The Wellness Superhero in Skincare

05:49 Men's Skincare: Addressing Ingrown Hairs and Prioritizing Skin Health

10:37 A Holistic Approach to Skincare: Going Beyond Suppression

15:26 Sustainability in Skincare: Sourcing Ingredients and Promoting Cultural Roots

20:13 Addressing Shaving Challenges for Men with Coily Hair

22:31 Sourcing Ingredients Sustainably from African and Afro-Appalachian Farmers

25:11 Promoting Cooperative Farming and Inclusive Skincare Formulations

28:51 Advice for Aspiring Entrepreneurs in the Plant-Based Beauty Industry

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• Website: https://pholkbeauty.com/

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🌱🌳 Today, Bryan interviews Amber Poupore, the founder of Cacao Tree Cafe and The Clean Plate, two acclaimed vegetarian restaurants in Michigan. Amber shares her journey from working at a local vegetarian restaurant to opening her own eateries emphasizing fresh, organic, and whole plant-based foods.

🌿💼 She discusses the challenges of running a plant-based business, the importance of sustainability, and how she fosters community engagement through compassionate service. Amber also touches on how staying true to her values and creating a welcoming space has led to long-term customer and employee retention.

🗣 In This Episode, We Cover:

00:00 Spreading Healthy Plant-Based Food and Inspiring Dietary Choices

03:07 Challenges of Running a Food Business

06:30 Community Engagement and Creating a Welcoming Environment

10:09 Effective Marketing Strategies for Restaurants

20:24 Implementing Sustainability Practices in the Food Industry

21:35 Sustainability Practices at Cacao Tree Cafe

23:45 Staying Current with Food Trends in the Plant-Based World

26:24 Setting Trends in the Plant-Based World

28:41 Advice for Starting a Whole Food Plant-Based Restaurant

34:00 Future Plans for Cacao Tree Cafe

38:07 The Importance of Community Support for Plant-Based Businesses

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🔗 Useful Links:

• Website: cacaotreecafe.com
• Instagram: https://www.instagram.com/cacaotreecafe 
• Facebook: https://www.facebook.com/profile.php?id=100063595392908
• 
  

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🌱🥗 Today, Bryan interviews Tanya Flink, Sales and Marketing Coordinator at Abbott’s—a wellness company dedicated to creating clean, versatile plant proteins using real, whole food ingredients.

🥦📈 Tanya shares the origin story of Abbott’s, which began with founder Carrie Song’s quest to manage her autoimmune disorder through better nutrition. Tanya also discusses the importance of educating consumers about ingredient transparency and the challenges of marketing in the plant-based space. She highlights Abbott’s approach to sustainability and their efforts to build a loyal community around their products.

🌿🚀 Listeners will gain insights into how to navigate the evolving plant-based industry, engage with customers, and stay true to a mission of health-forward, real food products.

🗣 In This Episode, We Cover:

00:00 The Founding of Abbott's: A Journey to Healing

03:12 Engaging with Consumers: Educating and Inspiring

07:34 Challenges in Marketing Plant-Based Proteins

09:43 Sustainability at Abbott's: Packaging and Recycling

11:50 The Evolution of the Plant-Based Industry

15:21 The Importance of Brand Partnerships and Collaborations

18:18 Abbott's Focus on Food Service and Organic Ingredients

20:43 Exciting New Products from Abbott's

22:29 Marketing Tips for the Plant-Based Food Industry

24:16 Supporting Abbott's as a Community

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🔗 Useful Links:

• Website: https://abbots.com/
• Pinterest: https://ar.pinterest.com/liveabbots/
• YouTube: https://www.youtube.com/@liveabbots
• Instagram: https://www.instagram.com/liveabbots/
• Facebook: https://www.facebook.com/liveabbots/
• TikTok: https://www.tiktok.com/@liveabbots

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🌱👑 Today, Bryan interviews Jason Demchok, affectionately known as the Fiber King.

🌍🥗 Jason's journey into plant-based living began with his passion for global food traditions, culinary exploration, and a desire for optimal health. He transformed his life through the power of a whole-food, plant-based diet, after experimenting with various diets for years.

🥦📈 Jason now helps others improve their health through fiber-rich diets with his "Eight Week Gut Reset Program." Listeners will learn how fiber diversity and gut health are key to overall wellness, productivity, and happiness.

🗣 In This Episode, We Cover:

00:00 Introduction and Background

03:03 Discovering the Power of a Plant-Based Diet

07:50 Creating a Comprehensive Gut Health Program

13:03 Challenges and Strategies for Entrepreneurship

18:11 Incorporating Global Food Traditions into Recipes

21:54 Staying Up to Date with Nutrition Studies

24:00 Advice for Aspiring Entrepreneurs

26:54 Long-Term Vision and Community Support

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🔗 Useful Links:

• YouTube: https://www.youtube.com/@Optimizehealthcollective
• Instagram: https://www.instagram.com/optimize.gut.health/
• Facebook: https://www.facebook.com/jasondemchok
• LinkedIn: https://www.linkedin.com/in/jason-demchok/

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🌱🥛 Today, Bryan sits down with Jason Bronstad, the CEO of MALK Organics, to discuss the brand's rapid growth in the plant-based milk industry.

♻️📈 Jason shares insights into how he transitioned from corporate food and beverage giants to leading one of the fastest-growing plant-based milk companies. With a commitment to clean, organic ingredients and transparency, Jason outlines MALK’s approach to product development, consumer education, and sustainability.

🌿🛒 From navigating the challenges of scaling to maintaining the brand's core values, this episode highlights MALK’s mission to offer simple, nutritious alternatives in a crowded marketplace.

🗣 In This Episode, We Cover:

00:00 The Origin Story of Malk Organics

02:08 The Importance of Clean and Organic Ingredients

04:37 Embracing Failures and Learning from Them

08:17 Scaling the Business and Building a Strong Operations Team

15:42 The Long-Term Vision for Malk Organics

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🔗 Useful Links:

• Website: https://malkorganics.com/
• Instagram: https://www.instagram.com/MALKORGANICS/
• TikTok: https://www.tiktok.com/@malkorganics?is_from_webapp=1&sender_device=pc
• LinkedIn: https://www.linkedin.com/in/jasonbronstad

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🌱👩‍⚕️ Today, Bryan interviews Stephanie Spencer, a former cardiac nurse with 27 years of experience in chronic disease management and the founder of Natural State of Health, a plant-based wellness service.

🫀🩺 Stephanie shares her inspiring journey from traditional healthcare to plant-based nutrition and how her passion for reversing chronic diseases like diabetes and heart disease led her to create a platform for education and support. She also talks about her business, Natural State Microgreens, which sells nutrient-dense microgreens to local restaurants and farmers markets.

🥗🚀 Through her work, Stephanie is helping people reclaim their health and empowering them to prevent and even reverse chronic conditions with a whole food plant-based diet.

🗣 In This Episode, We Cover:

00:00 Introduction and Background

02:59 Realizing the Need for Change in Healthcare

05:59 Discovering the Power of a Plant-Based Diet

09:59 Transitioning to Plant-Based Entrepreneurship

12:50 Challenges and Opportunities in the Healthcare System

17:59 Building an Education Platform for Plant-Based Nutrition

22:09 The Need for a Paradigm Shift in Healthcare

26:12 Changing Dietary Guidelines

27:31 Influence of Special Interests

29:29 Creating an Alternate System

30:52 Reimbursement Mechanisms

34:50 Certifying Chefs for Disease Reversal Foods

43:33 Starting with Simple Dietary Changes

46:25 Educating Doctors about Lifestyle Medicine

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🔗 Useful Links:

• Website: https://www.naturalstateplantbased.com/
• Online Courses: https://www.naturalstateplantbased.com/forum-posts-1
• Book a Coaching Session: https://www.naturalstateplantbased.com/book-online
• Instagram-Plant Based Info: https://www.instagram.com/natural_state_plant_based/
• Facebook-Plant Based info: https://www.facebook.com/naturalstateplantbased
• Facebook-Microgreens: https://www.facebook.com/locallygrownsuperfood501
• YouTube: https://www.youtube.com/@naturalstateplantbased6454

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LinkedIn: https://www.linkedin.com/showcase/pbofpodcast/ 

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X (ex Twitter): https://twitter.com/pbofpodcast

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🌱👩‍⚕️ Today, Bryan interviews Dr. Zehra Murthy, Ph.D., a molecular biologist with over 40 years of experience and the founder of Belfiore Herbal, a vegan and botanical-based skincare brand.

🧬🌿 Dr. Murthy shares her journey from academia to entrepreneurship, explaining how her deep understanding of human cell biology and passion for plants led her to create a skincare line rooted in scientific principles.

📈♻️ The episode delves into the challenges and triumphs of building a business, the science behind Belfiore Herbal’s products, and the brand’s commitment to ethical sourcing and sustainability.

🗣 In This Episode, We Cover:

00:00 Introduction and Background

03:05 Zehra's Journey and Creation of Belfiore Herbal

05:21 Challenges in the Skincare Industry

08:10 Using Synergistic Ingredients and Avoiding Synthetic Chemicals

13:20 Giving Back and Supporting Women in Ghana

16:15 Advice for Entrepreneurs and Scientists

21:26 Expanding the Business and Future Plans

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🔗 Useful Links:

• Website: www.belfioreherbal.com
• Instagram: www.Instagram.com/belfioreherbal
• Facebook: www.facebook.com/belfioreherbal

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>Twitter: https://twitter.com/pbofpodcast

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🌱👩‍⚕️ Today, Bryan interviews Dr. Jules Cormier, a family medicine doctor and advocate for plant-based nutrition. Dr. Cormier shares his personal and professional journey, detailing how adopting a whole-food, plant-based diet helped him put multiple chronic conditions into remission, including severe cholinergic angioedema, asthma, and eczema.

🗣️🥗 He discusses his efforts to integrate lifestyle medicine into traditional medical practices, his work in teaching future doctors, and his mission to spread awareness about the benefits of plant-based living.

🍏✍🏻 Listeners will gain insights into nutrition's powerful impact on health, the challenges of shifting medical paradigms, and practical advice for adopting a plant-based lifestyle.

🗣 In This Episode, We Cover:

00:00 Introduction and Background

03:26 Personal Health Journey and Improved Conditions

06:18 Becoming Certified in Lifestyle Medicine

08:08 Challenges in Incorporating Plant-Based Medicine into Medical Practice

13:10 The Need for More Nutrition Education in Medical School

16:50 Common Misconceptions about Plant-Based Diets

19:40 The Future of Dr. Jules: Podcasts, Automated Courses, and Reaching More People

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🔗 Useful Links:

• website: https://www.plantbaseddrjules.com/
• facebook: https://www.facebook.com/plantbaseddrjules
• Instagram: https://www.instagram.com/drjulescormier/
• linktree: https://linktr.ee/plantbaseddrjules

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🌱🌸 Today, Bryan interviews Sophie Shand, the founder of Studio Flora, a graphic design agency dedicated to serving vegan and mission-driven brands.

✍🏻🎨Sophie shares her journey from working in traditional design agencies, where she often had to promote products that clashed with her vegan values, to starting her own studio that aligns her professional work with her ethical beliefs. She discusses the challenges of running a business, the importance of a strong brand strategy, and how her vegan lifestyle influences her design philosophy.

💡🐾This episode is a must-listen for anyone interested in ethical branding, entrepreneurship, and the intersection of creativity and activism.

🗣 In This Episode, We Cover:

00:00 Introduction and Background

02:31 Starting Studio Flora: Aligning Values with Work

06:09 The Importance of Ethical Alignment in Design

13:49 Building a Strong Foundation with Brand Strategy

16:35 The Debate: Prominently Displaying the Vegan Label

19:04 Promoting a Design Business through Networking and Social Media

21:13 Continuous Learning and Staying Knowledgeable in Design

23:07 Future Plans: Working with Vegan Beer and Rebranding a Lobby Group

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🔗 Useful Links:

Website: www.studioflora.design

Linkedin: www.linkedin.com/in/sophieshand

instagram: www.instagram.com/design_studio_flora

📲 Join the Plant-Based On Fire community and connect with us today:

Instagram: https://www.instagram.com/pbofpodcast/

LinkedIn: https://www.linkedin.com/showcase/pbofpodcast/

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X (ex Twitter): https://twitter.com/pbofpodcast

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🌱📣 Today, Bryan interviews Kathleen Gage, the founder of Vegan Visibility, an integrative marketing firm dedicated to promoting healthy living, compassion for animals, and environmental sustainability.

🗓💵Kathleen shares her journey of transforming her personal health into a professional mission, focusing on helping vegan businesses succeed. Sh vides actionable insights on financial stability, stepping out of comfort zones, branding decisions, and the importance of daily rituals in business success.

🍏🤝 Kathleen's extensive experience in digital marketing and her dedication to the vegan community make this episode a must-listen for plant-based entrepreneurs.

🗣 In This Episode, We Cover:

00:00 Introduction and Background

02:36 Helping Clients Increase Visibility in the Plant-Based Market

05:10 Challenges and Strategies for Business Growth

08:19 The Vegan Ethic and Sustainability in Business

12:43 The Role of Digital Marketing and Social Media

15:57 Emerging Trends in Marketing and Business

19:29 Networking and Building Influence in the Plant-Based Community

23:26 The Importance of Certifications and Validations

27:05 Long-Term Goals and Legacy

30:45 How the Community Can Help

33:25 Conclusion and Final Thoughts

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🔗 Useful Links:

#veganvisibility

www.VeganVisibility.com 

www.VeganVisibilityProductions.com 

https://www.facebook.com/groups/veganvisibility/ 

https://twitter.com/kathleengage

https://www.linkedin.com/in/kathleengage/ 

📲 Join the Plant-Based On Fire community and connect with us today:

>YouTube: https://www.youtube.com/@pbofpodcast

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>LinkedIn: https://www.linkedin.com/showcase/pbofpodcast/

>TikTok: https://www.tiktok.com/@pbofpodcast

>Twitter: https://twitter.com/pbofpodcast

>Facebook: https://www.facebook.com/pbofpodcast/

🌱🌲 Today, Bryan interviews Sarah Marie Cole, the Chief Marketing Officer of My Forest Foods.

🍄‍🟫🥓 Sarah Marie discusses the origins and evolution of My Forest Foods, a company that specializes in creating innovative mycelium-based products like MyBacon. She shares the challenges and successes of introducing a new food category to the market, the importance of consumer education, and how the company is scaling to meet the growing demand for sustainable, plant-based options.

🚀📈 This episode offers valuable insights into the intersection of food innovation, marketing, and sustainability.

🗣 In This Episode, We Cover:

00:00 Introduction and Background

03:00 The Story of My Forest Foods and Ecovative

06:07 Approaching Storytelling and Target Audience

10:46 Marketing Challenges and Strategies

16:49 Scaling Challenges and Future Plans

21:21 The Importance of Flavor and Taste

26:45 Advice for Entrepreneurs and Conclusion

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🔗 Useful Links:

Website: https://myforestfoods.com/

Socials:

• Instagram: https://www.instagram.com/myforestfoods/ 
• LinkedIn: https://www.linkedin.com/company/myforestfoods/
• X: x.com/myforestfoods
• Sarah-Marie Cole LinkedIn: https://www.linkedin.com/in/sarahmariec/

📲 Join the Plant-Based On Fire community and connect with us today:

>YouTube: https://www.youtube.com/@pbofpodcast

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>TikTok: https://www.tiktok.com/@pbofpodcast

>Twitter: https://twitter.com/pbofpodcast

🥩🌱 Today, Bryan interviews Danny O’Malley, the visionary behind Before the Butcher and its Uncut line of plant-based meat alternatives.

🍔🫛 He started by working with Beyond Meat and then left to start Before the Butcher. The company focuses on creating meat alternatives that are nutritionally balanced and have a variety of options. They differentiate themselves by offering products with lower sodium content and a wider range of flavors. Scaling up has been a challenge, but they have managed to secure funding and partnerships to support their growth.

🚀📈 In the next five years, Before the Butcher plans to expand their private label and industrial business, as well as launch new products like pepperoni and beef sticks made with sunflower protein.

🗣 In This Episode, We Cover:

00:00 Introduction and Inspiration to Enter the Plant-Based Meat Alternative Market

03:27 Developing the First Plant-Based Burger and Overcoming Challenges

05:33 Differentiating Before the Butcher in a Competitive Market

10:29 Price Parity and Challenges in Scaling Up

16:01 Securing Funding and Driving Forward a Manufacturing Plant-Based Startup

23:07 Future Plans: Private Label Expansion and New Product Launches

28:20 Building the Before the Butcher Brand and Community Support

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🔗 Useful Links:

Website: www.btbfoods.com

Socials:

• https://www.instagram.com/beforethebutcher/
• https://www.facebook.com/BeforetheButcher/
• https://www.linkedin.com/company/beforethebutcher/

📲 Join the Plant-Based On Fire community and connect with us today:

>YouTube: https://www.youtube.com/@pbofpodcast

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>LinkedIn: https://www.linkedin.com/showcase/pbofpodcast/

>TikTok: https://www.tiktok.com/@pbofpodcast

>Twitter: https://twitter.com/pbofpodcast

>Facebook: https://www.facebook.com/pbofpodcast/

📺🌱 Today, Bryan sits down with Angela Yvonne, the dynamic executive producer and host of Vegan Pop Eats. Angela shares her journey from journalist to vegan advocate, highlighting how she turned her passion for veganism into a thriving media brand.

💡👐 The episode explores Angela’s personal transformation, her innovative approach to vegan content creation, and her vision for making veganism a mainstream lifestyle.

🧠🚀 Angela’s insights on authenticity, business resilience, and content strategy provide valuable lessons for vegan entrepreneurs and advocates alike.

🗣 In This Episode, We Cover:

00:00 Introduction and Background

01:11 Inspiration to Become Vegan and TV Career

03:06 Starting Vegan Pop Eats and Filling a Gap in Vegan Media

05:30 Authenticity and Making Veganism Fun

08:24 Being Patient and Understanding in Promoting Veganism

09:44 Taking Steps Forward and Trying Veganism

11:30 Creating Compelling Content and Weaving Vegan and Non-Vegan Topics

12:19 Tips for Creating Compelling Content

15:21 The Business Model of Vegan Pop Eats

18:32 Advice for Vegan Entrepreneurs

19:19 Future Projects and Expansions

20:55 The Future of Veganism and Plant-Based Living

22:00 Supporting Angela and Vegan Pop Eats

23:09 Conclusion

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🔗 Useful Links:

• IG: veganpopeats2
• YouTube and Tik Tok: veganpopeats

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>YouTube: https://www.youtube.com/@pbofpodcast

>Facebook: https://www.facebook.com/pbofpodcast/

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>TikTok: https://www.tiktok.com/@pbofpodcast

>Twitter: https://twitter.com/pbofpodcast

🌱🎬 Today, Bryan interviews Majeed Suhuyini, a vegan activist, actor, and filmmaker from Accra, Ghana.

🥩🥦 Majeed shares his remarkable journey from growing up in a family of butchers to becoming a passionate vegan advocate. He discusses the challenges and triumphs of promoting veganism in a culture deeply rooted in meat consumption and explains how his work in film and social media is helping to normalize veganism across Africa.

🤝🌟 Majeed also talks about his upcoming documentary, the first of its kind in Ghana, which aims to dispel myths about veganism and showcase the vibrant plant-based community in the region.

🗣 In This Episode, We Cover:

00:00 Introduction and Background

03:00 Conflicting Upbringing and Journey Towards Veganism

07:24 Promoting Veganism in Ghana

12:30 Being Vegan: Making Veganism Cool and Accessible

14:06 Collaborating with Vegan Businesses and Future Plans

21:47 Impact of Technology on Reaching a Wider Audience

25:45 The Future of Veganism in Africa

29:06 Networking and Supporting Majid's Movement

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🔗 Useful Links:

Instagram: https://www.instagram.com/majeed_suhuyini?igsh=M3RpOWIxa3Y4dHJv

Facebook: https://www.facebook.com/MajeedSuhyini?mibextid=ZbWKwL

TikTok: https://www.tiktok.com/@majeedsuhuyini?_t=8nlrX9caGKD&_r=1

X: https://x.com/majeed_suhuyini?t=ml6fXMB1PtKDMKugH42Vnw&s=09

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>YouTube: https://www.youtube.com/@pbofpodcast

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>Twitter: https://twitter.com/pbofpodcast

🌱🥗 Today, Bryan interviews Ashley Castellanos, the founder of Vegan Ventures, a platform dedicated to connecting foodies and travelers with the best vegan experiences.

🌍✈️ Ashley shares her journey from living overseas and becoming vegan to establishing Vegan Ventures in Portland. She discusses her passion for creating memorable plant-based experiences through local events and international trips.

👥🚀This episode provides insights into her entrepreneurial journey, the challenges she has faced, and the importance of community in growing her business.

🗣 In This Episode, We Cover:

00:00 Introduction and Starting Vegan Ventures

03:02 Monetizing as a Content Creator

09:06 Building a Community and Planning Events

15:45 Charge What You're Worth

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🔗 Useful Links:

Website: https://www.veganventuresofficial.com/

IG: @vegan_ventures

TikTok: @vegan_ventures

FB: @veganventuresofficial

Youtube: @veganventuresofficial

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>TikTok: https://www.tiktok.com/@pbofpodcast

>Twitter: https://twitter.com/pbofpodcast

🌱🧬 Today, Bryan interviews Martin Pytela, a renowned functional medicine expert and metabolic typing coach.

🥗🦠Martin shares his transformative journey from personal health struggles caused by mercury fillings to becoming a leading health coach and entrepreneur. He discusses the importance of addressing root causes of health issues, the impact of environmental toxins, and how metabolic typing can guide personalized nutrition.

👥🌍Martin's dedication to restoring vitality to individuals and the planet offers valuable insights for anyone interested in holistic health and sustainable practices.

🗣 In This Episode, We Cover:

00:00 Introduction and Overview of Functional Medicine and Metabolic Typing

03:37 Martin's Personal Journey and Building a Health Coaching Business

08:06 Restoring Vitality to Ourselves and the Planet

13:37 Non-Toxic Detox and the Role of Plant-Based Diet

24:42 Engaging the Community in the Pursuit of Health and Vitality

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🔗 Useful Links:

Martin’s Podcast: https://www.life-enthusiast.com/articles/category/podcasts/

Facebook Page: https://www.facebook.com/LifeEnthusiastContact

YouTube Channel: https://www.youtube.com/user/lifentco

📲 Join the Plant-Based On Fire community and connect with us today:

>YouTube: https://www.youtube.com/@pbofpodcast

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>TikTok: https://www.tiktok.com/@pbofpodcast

>Twitter: https://twitter.com/pbofpodcast

🌱🤝 Today, Bryan interviews Jonathan Kruger, one of the key volunteers behind VeggieFest Chicago, a leading vegetarian festival. Jonathan shares the festival's journey from its modest beginnings to becoming one of the largest vegetarian festivals in North America.

🌍👥 With a focus on community, volunteerism, and healthy living, VeggieFest Chicago offers a unique blend of food, entertainment, and educational content. Jonathan discusses the festival's operational strategies, the importance of youth involvement, and plans for the future.

🗣 In This Episode, We Cover:

00:00 Introduction and Background of Veggie Fest Chicago

05:37 Creating a Compassionate and Inclusive Environment

07:45 Tips for Organizing a Successful Vegetarian Festival

13:35 Addressing Concerns and Promoting Healthy Living

15:06 Future Plans and Goals for Veggie Fest Chicago

18:03 Supporting Veggie Fest Chicago and Contact Information

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🔗 Useful Links:

-Website:  www.veggiefestchicago.org

-Instagram:  https://www.instagram.com/veggiefestchicago?igsh=MTE0OGt1bm14NWoxNA==

-Facebook:  https://www.facebook.com/share/YwkE1rboLZ9EKsWp/?mibextid=LQQJ4d

 -Twitter:  https://x.com/veggiefest

-Youtube: https://youtube.com/@veggiefestchicago?si=zdZ4SBsTPPOvgzlB

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>Twitter: https://twitter.com/pbofpodcast

👨‍⚕️🌱 Today, Bryan interviews Dr. Ted Barnett, also known as Dr. Veggie. Dr. Barnett is the founder and president of Rochester Lifestyle Medicine Institute (RLMI), which aims to integrate plant-based nutrition into mainstream healthcare.

🩹🌍 They discuss Dr. Barnett's journey from radiologist to plant-based advocate, the transformative power of the 15-Day Whole-Food Plant-Based Jumpstart program, and the importance of connecting personal health with planetary well-being. The episode offers valuable insights for healthcare professionals and plant-based entrepreneurs alike.

🗣 In This Episode, We Cover:

00:00 Introduction and Background

03:18 The Science of Reversing Heart Disease

06:14 Teaching Plant-Based Nutrition

08:03 The 15-Day Whole Food Plant-Based Jumpstart

13:14 The Role of Technology in Healthcare

16:39 Overcoming Obstacles in Integrating Lifestyle Medicine

26:15 Advice for Healthcare Professionals Interested in Plant-Based Initiatives

30:37 Programs Offered by the Rochester Lifestyle Medicine Institute

34:18 Promoting Better Health Outcomes through Lifestyle Medicine

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🔗 Useful Links:

Social Media:

• FB: https://www.facebook.com/roclifemed
• IG: https://www.instagram.com/roclifemed/
• LI: https://www.instagram.com/roclifemed/
• YT: https://www.youtube.com/channel/UCdSOU6vzf6GKVshVZKfGWYA

Website: https://www.rochesterlifestylemedicine.org/

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🍫🌱 Today, Bryan interviews Katie Lefkowitz, the founder and CEO of Harken Sweets. Katie shares her journey from being a Snickers fanatic to creating a plant-based candy bar following a colon cancer diagnosis. Harken Sweets uses date-based caramel and oat chocolate to offer a healthier alternative to traditional candy bars.

📈👥 Katie discusses the challenges of scaling production, the importance of persistence, and the positive consumer feedback that fuels her passion. She also touches on future innovations and the role of strategic partnerships in her business growth.

🗣 In This Episode, We Cover:

00:00 Introduction and Welcome

01:21 Inspiration and Journey to Create Harkin Sweets

04:40 The Benefits of Dates in Plant-Based Candy Bars

06:02 The Importance of Fiber in Candy Bars

07:04 Finding the Balance Between Health and Taste

08:37 Consumer Feedback and Response

10:40 Differentiating in a Competitive Landscape

11:42 Challenges in Scaling and Overcoming Them

14:05 Successful Marketing Strategies

16:20 Key Leadership Lessons and Challenges

18:59 Challenges in the Chocolate Confectionery Space

19:28 The Power of Consumer Support

21:18 Future Products and Innovations

22:39 Advice for Starting a Plant-Based Business

24:39 The Future of Harkin Sweets and How to Support

26:04 Conclusion and Keep the Fire Burning

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🔗 Useful Links:

Social Media:

• IG: https://www.instagram.com/harkensweets/

Website: https://harkensweets.com/

📲 Join the Plant-Based On Fire community and connect with us today:

>YouTube: https://www.youtube.com/@pbofpodcast

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>TikTok: https://www.tiktok.com/@pbofpodcast

>Twitter: https://twitter.com/pbofpodcast

👩‍⚕️🥗 Today, Bryan interviews Emma Levez Larocque, a registered holistic nutritionist, certified plant-based chef, and founder of Plant-Based R.H.N.

📚🌱 Emma shares her 30-year journey into veganism, starting from her first encounter with factory farming. She discusses her diverse career in journalism, literacy, and communications and how these experiences have shaped her advocacy for plant-based living. Emma also talks about her educational pursuits in holistic nutrition and plant-based cooking and how she has used these skills to educate others.

💼🚀 This episode offers valuable insights into the challenges and rewards of adopting a plant-based lifestyle and running a plant-based business.

🗣 In This Episode, We Cover:

00:00 Introduction and Background

02:58 Finding Your Path in Plant-Based Business

06:00 Including Men in the Plant-Based Movement

09:24 The Holistic Approach to Plant-Based Living

11:20 Upcoming Projects: Plant Based at Home and Live Events

14:52 Staying Connected with Your Audience

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🔗 Useful Links:

Social Media:

• IG: www.instagram.com/plantbasedrhn
• FB: www.facebook.com/plantbasedrhn
• LinkedIn: www.linkedin.com/emmalarocque
• YouTube: https://www.youtube.com/@plantbasedrhn

Website: www.plantbasedrhn.com

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🐟🪰Today, Bryan interviews Jonathan Balcombe, an esteemed ethologist, animal behavior expert, and author.

🦍📚Jonathan shares his lifelong passion for animals, his journey to veganism, and his dedication to leveraging science to raise the status of animals. Through fascinating anecdotes and insightful research findings, Jonathan discusses the importance of understanding animal sentience, the ethical implications of our treatment of animals, and the need for systemic changes to improve human-animal relationships.

💼✊This episode provides valuable lessons for plant-based entrepreneurs and advocates alike.

🗣 In This Episode, We Cover:

00:00 Introduction and Childhood Experiences

02:32 Transition to Veganism and Ethical Implications

04:30 Animal Sentience and Ethical Choices

09:13 Changing Eating Habits for a Sustainable Future

12:17 The Power of Storytelling in Promoting Empathy

15:31 Human Overpopulation and Environmental Impact

21:55 Effective Strategies for Animal Advocacy

24:23 Hopes and Vision for Animal Protection

27:36 Upcoming Book and How to Connect

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🔗 Useful Links:

• Website: www.jonathanbalcombe.com
• Facebook: @jonathanbalcombeauthor

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🚫🐄 Today, Bryan interviews Renee King-Sonnen, the founder of Rowdy Girl Sanctuary. Renee shares her powerful journey from being a Texas cattle rancher to creating a sanctuary for rescued farm animals.

👥🫀 Her story highlights the transformative power of compassion, the challenges of shifting from animal agriculture to animal advocacy, and the importance of community and resilience.

🌱💼 Renee’s insights provide valuable lessons for plant-based entrepreneurs and advocates, emphasizing the potential for positive change and the impact of passionate determination.

🗣 In This Episode, We Cover:

00:00 Introduction and Background

01:50 The Pivotal Moment: Turning a Cattle Ranch into a Vegan Sanctuary

09:40 The Rancher Advocacy Program and Changing the System

25:49 Long-Term Goals: Medical Treatment Facility and Global Advocacy

29:46 Advice for Sanctuary Founders and Entrepreneurs

35:41 The Importance of Support and Fundraising

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🔗 Useful Links:

• Rowdy Girl Website: https://rowdygirlsanctuary.org/
• Rowdy Girl Film: https://rowdygirlsanctuary.org/rowdy-girl-film/
• Renee's email: renee@rowdygirlsanctuary.org 
• Facebook: https://www.facebook.com/rowdygirlsanctuary
• X: https://twitter.com/RowdyGirlRanch
• Instagram: https://www.instagram.com/rowdygirlsanctuary/
• YouTube: https://www.youtube.com/rowdygirlsanctuary
• TikTok: https://www.tiktok.com/@rowdygirlsanctuary

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🌱👩‍⚕️ Today, Bryan interviews Donna Meyer, a registered nurse and founder of Circle Wellness Coaching.

🫀🫚Donna shares her journey from being a cardiovascular nurse to becoming a certified Lifestyle Medicine Practitioner and Nurse Coach.

🥗🏋️‍♂️She discusses the transformative power of a whole-food, plant-based diet and the importance of lifestyle medicine's six pillars: diet, physical activity, sleep, stress management, avoiding risky substances, and positive social connections.

🌟🚀Donna provides valuable insights into starting a wellness coaching business and offers practical tips for improving health and well-being.

🗣 In This Episode, We Cover:

00:00 Introduction and Background

03:09 The Impact of Lifestyle Medicine on Chronic Diseases

04:06 Creating a Safe Space for Transformation

09:12 Mindfulness and Stress Reduction

26:59 Tips for Aspiring Entrepreneurs in Healthcare and Coaching

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🔗 Useful Links:

• Donna's coaching website: CircleWellnessCoaching.com 
• Link to schedule a free coaching session with Donna 
• Donna's recipe & LM resources website: GreenCircleKitchen.com
• Social Media:
• Facebook 
• Personal profile: Donna Meyer
• CWC page: Circle Wellness Coaching LLC 
• FB Group - recipes & LM resources:
• Green Circle Kitchen Community
• Instagram
• circlewellnesscoaching
• YouTube
• @circlewellnesscoachingllc47
• "Freedom from Obesity" video - Donna's weight loss story
• LinkedIn
• https://www.linkedin.com/in/donnaemeyer/
• If looking to connect with Donna professionally: email: donna@circlewellnesscoaching.com

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🌱 Today, Bryan interviews Tifany Mazza, founder of the Google Partner Certified digital marketing agency Tykio and the cruelty-free eCommerce business Not To Die For.

🫀 Tifany shares her journey from a non-vegan marketer to a dedicated vegan entrepreneur, discussing the unique challenges and strategies involved in marketing vegan and cruelty-free products. 

🌟She provides insights into ethical marketing practices, leveraging AI in digital marketing, and the importance of understanding customer needs. 

🚀This episode is a treasure trove of knowledge for plant-based business owners looking to scale their ventures.

🗣 In This Episode, We Cover:

00:00 Introduction and Entrepreneurial Journey

02:53 Navigating Digital Marketing for Plant-Based Brands

06:01 Ethical Marketing and Product Selection

09:00 The Impact of AI on Marketing Strategies

11:06 Customer Discovery in Plant-Based Entrepreneurship

13:55 Aspirations and Advice for Plant-Based Entrepreneurs

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🔗 Useful Links: 

-Tykio: https://tykio.com/

-Not To Die For: https://nottodiefor.us/

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🤝🌱Today, Bryan interviews Jim O’Quinn, founder of Bro Pro Vegans. Jim shares his 27-year journey as a vegan and the challenges he faced in connecting with like-minded men.

🫂👣Driven by a desire to create a supportive community, Jim founded an alliance where men can come together to share knowledge, foster personal growth, and build lasting friendships. 

🧑👨Jim discusses Bro Pro Vegans' core principles, the importance of community support, and his vision for the organization's future.

🗣 In This Episode, We Cover:

00:00 The Origin Story of Bro Pro Vegans

03:23 The Mission and Vision of Bro Pro Vegans

07:23 Challenges and Camaraderie in Transitioning to a Plant-Based Lifestyle

10:11 Business Model and Structure for Bro Pro Vegans

15:15 The Future of Masculinity in the Plant-Based Movement

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🔗 Useful Links: https://www.broprovegans.com/

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🧀Today, we're joined by Lauren Joyner, founder of House Party, who has transformed a personal craving for vegan queso into a booming business. Dive into Lauren's journey from UX designer to pioneering a healthier, sustainable approach to one of America's favorite comfort foods.

🌱Growing up in the South, Lauren was addicted to cheese dip and eventually transitioned to a plant-based diet. She saw an opportunity to create a healthier, vegetable-packed version of cheese dip that could appeal to a broader audience.

👩‍🍳Lauren started her business in a commercial kitchen and eventually scaled up to a co-manufacturer. She focused on creating a delicious product that could compete with traditional cheese dip while being dairy- and allergen-free.

🛒House Party has gained traction in both food service and retail, and Lauren is excited to continue expanding her product line and making a positive impact.

🗣 In This Episode, We Cover:

00:00 Introduction and Origin Story

04:02 Creating a Healthier Alternative to Cheese Dip

10:57 Scaling Up and Achieving Shelf Stability

25:01 Funding and Growth Strategies for Plant-Based Businesses

31:03 Supporting Plant-Based Businesses and Making a Positive Impact

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🔗 Useful Links: https://housepartysnacks.com/

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🥗Erin DeMarines is the founder of eFitFoods, a vegan food developer, athlete, chef, and entrepreneur. Erin shares her journey from using her grandmother's cookie recipe to create a healthier snack for her clients to launching her successful vegan energy bar, 3BAR. The discussion explores the challenges and triumphs of bringing a plant-based product to a national market, Erin's plans for expanding her product line, and her passion for improving vegan options in the food industry.

💪As an athlete, she addresses the misconception about protein in a vegan diet and highlights the importance of nutrition in athletic performance.

🗣 In This Episode, We Cover:

00:00 Erin DeMarines' Journey to Creating Three Bar

07:07 The Importance of Flavor in Plant-Based Products

12:03 Easy Plant-Based Recipes for Everyday Life

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🔗 Useful Links: https://efitfoods.com/ 

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Today, Will Loiseau, the founder of Pro Healthy Choice, shares his transformative journey from personal health struggles to pioneering holistic sports nutrition. Will discusses his path from experimenting with diets to embracing a raw vegan lifestyle, and how his personal experiences spurred him to become a certified holistic sports nutritional consultant. The discussion delves into the power of a fruit detox, the misconceptions around vegan nutrition, and the importance of adapting wellness programs to individual needs, making it a must-listen for anyone interested in personal or professional growth in health and wellness.

🗣 In This Episode, We Cover:

00:00 Introduction and Background

06:22 Meeting People Where They Are: Practical Advice for Lifestyle Changes

12:48 The Impact of Books on Business Growth

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🔗 Useful Links: https://www.prohealthychoice.com/

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In this inspiring episode, Bryan sits down with Robert Cheeke, renowned vegan bodybuilder and author, who shares his journey from a skinny farm kid to a champion in vegan bodybuilding. Cheeke discusses his early adoption of a vegan lifestyle, driven by a profound connection to animals raised on his family farm and influenced by his sister’s activism. He delves into the evolution of his career, highlighting his upcoming book, "The Impactful Vegan," which focuses on effective advocacy for reducing animal suffering. Cheeke's story is a testament to how passion, combined with a clear mission, can lead to profound influence and change within the vegan community and beyond.

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🔗 Useful Links: https://www.veganbodybuilding.com/

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In this enlightening episode, Bryan explores David Benzaquen's pivotal role in shaping the alternative protein industry. As the founder of Mission: Plant and co-founder of Moonshot Collaborative, David discusses his extensive experience, from launching a successful plant-based seafood company to pioneering consumer insights for the sector. He delves into the strategies needed for foreign plant-based businesses to enter the US market successfully and underscores the significance of robust research and informed strategy in navigating the competitive landscape of alternative proteins.

🗣 In This Episode, We Cover:

00:00 Introduction and Background

02:11 Motivation to Make Plant-Based Options Attractive

05:00 Challenges of Bringing Foreign Brands to the US Market

06:26 The Growth and Challenges of the Plant-Based Industry

08:09 Advice for Entrepreneurs in the Plant-Based Industry

10:12 Lessons from Failures and Pivoting

12:09 Importance of Customer Insights and Market Validation

14:05 Success Stories of Companies Supported by Mission Plant

16:02 Exciting Trends in the Plant-Based Space

21:08 Navigating Regulations and Labeling Requirements

23:15 Building Partnerships and Scaling in the Plant-Based Industry

25:15 Vision for Mission Plant and the Plant-Based Industry

29:06 Closing Remarks and call to Action

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🔗 Useful Links: https://missionplant.com/

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In this revealing episode, Kristi Riordan, Co-Founder and CEO of Harvest B, shares her journey from an experienced tech executive in the U.S. to pioneering sustainable protein manufacturing in Australia. She discusses the motivation behind her shift to the plant-based industry, driven by sustainability and the global talent visa in Australia. Kristi explains how Harvest B is tackling the challenges of texture and flavor in plant-based proteins, their innovative manufacturing processes, and the importance of navigating regulations in food technology. The episode delves into her strategies for building a business that not only adapts to but also advances the evolving food industry landscape.

🗣 In This Episode, We Cover:

00:00 Introduction and Call to Action

00:27 Introduction of Christy Riordan and HarvestB

01:12 Christy's Journey and Motivation to Co-Found HarvestB

03:00 The Importance of Plant Protein for Sustainability

06:20 HarvestB's Protein Portfolio and Building Blocks

10:26 Creating Manufacturing and Infrastructure for Local Markets

13:40 Navigating Challenges in the Food Technology Sector

23:23 The Future of Plant-Based Protein: Local Sourcing and Diverse Protein Options

27:40 Key Lessons for Entrepreneurs in the Plant-Based Space

30:25 How to Support HarvestB and Be Strong Products

32:41 Conclusion and Call to Action

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🔗 Useful Links: https://www.harvestb.io/

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In this inspiring episode of the Plant Based on Fire podcast, host Bryan delves into the world of sustainable chocolate with Alan Perlstein, CEO of California Cultured. Alan discusses his journey from his initial experiments in cell-cultured meat to pioneering sustainable chocolate and coffee production. He explains the science behind using bioreactors to grow cocoa cells, thus avoiding the environmental and ethical issues of traditional farming. The episode explores the potential of cell-cultured technologies to revolutionize the food industry and offers insights into the challenges and triumphs of bringing innovative products to market.

🗣 In This Episode, We Cover:

00:00 Introduction

01:02 Alan's Journey to Cell Cultured Food

09:12 The Unique Plant Cell Culturing Process

12:36 Addressing Sustainability and Ethical Issues

15:22 Regulatory Hurdles and Funding

23:53 The Taste and Quality of Cell Cultured Chocolate

27:29 Approaching Funding and Investment Opportunities

30:15 The Future of California Cultured

33:14 How the Community Can Help

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🔗 Useful Links: https://www.cacultured.com/

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In this enlightening episode, Bryan sits down with Rachael Brown, a passionate advocate for whole food, plant-based, no-oil (WFPBNO) diets. Rachael shares her transformative health journey that led her from being diagnosed with high cholesterol to embracing a plant-based lifestyle, ultimately inspiring her to author "For Fork's Sake," a guide aimed at healing individuals and the planet through diet. With a focus on the science of nutrition, Rachael’s personal and professional experiences shine a light on the profound impact of dietary choices not just on personal health, but on global sustainability.

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🔗 Useful Links: https://forforkssakebook.com/

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In this captivating episode, Mike Young, founder of PlantBasedDiet.org, shares his journey to veganism and becoming a plant-based entrepreneur. He discusses the mission of his organization and the events they organize, such as VegFests and the Health Optimization Cruise. Mike emphasizes the importance of sustainability in both business ventures and personal health. He also introduces the concept of sustainable veganism and the Healthy Vegan Food standard. Mike shares his vision for the future, including plans for eco-villages and collaborations with other organizations. He encourages support from the community through donations and property contributions.

In This Episode, We Cover:

00:00 Introduction and Background

02:10 Inspiration to Go Vegan and Become a Plant-Based Entrepreneur

07:14 PlantBasedDiet.org and Local Communities

09:38 Healthy Vegan Food Standard

12:22 Plants to Table Events

14:43 Differentiating and Collaborating with Other Plant-Based Organizations

25:15 Future Plans and Projects

27:17 How the Community Can Help

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🔗 Useful Links: https://aplantbaseddiet.org/

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In this captivating episode, Samantha Derrick, founder of the Plant Futures Initiative, shares her journey and the mission of the organization to accelerate the transition to a plant-centric food system. She discusses the challenges she faced in finding a career path in the plant-based field and how she started the Plant Futures Initiative to provide academic courses and support for students interested in plant-based food systems. Samantha highlights the success of the initiative, including partnerships with companies and universities, and the impact it has had on students and the broader community. She emphasizes the importance of connecting with the next generation, mentoring them, and gathering insights directly from them to drive change in the food industry.

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🔗 Useful Links: https://plantfuturesinitiative.org/

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In this captivating episode, we sit down with Brent Hagood, founder of One to Save Many. He shares his journey of starting a charity that raises funds and awareness for animal cruelty. The organization began as a pay-it-forward initiative and evolved into a movement of fit vegans wearing shirts that promote the cause. The mission expanded to include raising awareness about factory farming and the need for change. Brent emphasizes the importance of surrounding yourself with like-minded individuals and taking action beyond being vegan. He also discusses the challenges of selecting charities, scaling the business, and managing time. The future of One to Save Many involves continued growth and impact in the vegan community.

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🔗 Useful Links: https://onetosavemany.com/

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In this captivating episode, Bryan converses with Eugene Wang, visionary entrepreneur and CEO of Sophie’s BioNutrients. Wang delves into his lifelong commitment to the plant-based food industry, inspired by his family’s legacy and his daughter's food allergies. He discusses the inception of Sophie's Kitchen, its evolution into Sophie’s BioNutrients, and the innovative use of microalgae to create sustainable, allergen-free food alternatives. Eugene also highlights the challenges and triumphs of introducing plant-based seafood to the market, the environmental impact, the pivotal role of technology, and exciting future projects, including space-bound endeavors with the European Space Agency.

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🔗 Useful Links:

https://sophiesbionutrients.com/

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In this captivating episode, Bryan delves into the mind of Paul Shapiro, CEO of The Better Meat Co., best-selling author, and a renowned advocate for sustainable food innovation.

Shapiro shares his transformative journey from witnessing animal cruelty to spearheading technological advancements in meat production. The episode explores the innovative process of using fermentation to create meat from microbes, offering a sustainable and ethical alternative to traditional meat production. Shapiro candidly discusses the challenges and triumphs of starting and scaling a food technology company in the competitive and ever-evolving alternative protein space.

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🔗 Useful Links:

• https://www.bettermeat.co/
• https://www.paul-shapiro.com/
• https://cleanmeat.com/

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In this inspiring episode, Carolyn Scott-Hamilton, also known as the Healthy Voyager, shares her journey from becoming a vegan in 1998 to establishing herself as a leader in the world of healthy, plant-based living and travel. Carolyn discusses her early challenges, her educational path in holistic nutrition and culinary arts, and the evolution of her brand, which includes a popular web series, cookbooks, and consulting work that helps make vegan living accessible worldwide.

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🔗 Useful Links: https://carolynscotthamilton.com/

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Today, Bryan interviews Josh D. Velasquez and Adam R. Hamilton, the innovative minds behind Shire's Naturals. This couple and co-founder duo delve into their unique journey from diverse backgrounds to pioneers in the plant-based food industry, emphasizing their commitment to creating health-conscious, dairy-free alternatives. They share invaluable insights on entrepreneurship, the importance of mentorship, and their vision for a healthier, sustainable future through clean, delicious plant-based foods.

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🔗 Useful Links:

Guest's website: eatshires.com

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In this enlightening episode of the Plant Based On Fire podcast, we sit down with Karina Inkster, a.k.a. Coach K, a renowned fitness and nutrition coach, author, and long-time vegan. Karina discusses the unique, personalized approach of her coaching programs at K.I. Health & Fitness, aimed at helping vegans worldwide achieve their strength goals and adopt lifelong health habits. She highlights the importance of mentorship in her career, the balance between business and personal passions, and the significance of debunking myths within the vegan fitness community.

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🔗 Useful Links:

Guest’s website: https://www.karinainkster.com/

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In this episode of Plant Based on Fire, Bryan delves into the journey of Nijil Jamal Jones, the founder of Pecan Milk Cooperative. Nijil shares their transition from vegetarian to vegan and the inception of the cooperative, emphasizing the use of high-quality, local ingredients to create a superior plant-based milk product. They discuss overcoming the challenges of entrepreneurship at a young age, the importance of democratic workplace culture, and the cooperative's commitment to sustainability and inclusivity.

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🔗 Useful Links:

Guest’s website: https://pecanmilk.coop/home

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In this enlightening episode of Plant Based on Fire, host Bryan speaks with Maxime Sigouin, the founder of Fit Vegan Coaching. Maxime shares his unique journey from a bodybuilder and powerlifter to a plant-based fitness coach, a transition sparked by his need to lose weight for a modeling career.

His path to veganism, which began without a focus on animal welfare or health, evolved into a passionate commitment to a plant-based lifestyle. Maxime discusses the inception of Fit Vegan Coaching, inspired by his personal experiences and his late partner's battle with breast cancer. He emphasizes the importance of whole food plant-based diets and tailored fitness regimes in achieving optimal health. Maxime also delves into the challenges and successes of running a plant-based business, highlighting the role of content creation and mentorship in his entrepreneurial journey.

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🔗 Useful Links:

Guest’s website: www.fitvegancoaching.com

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In this episode of Plant Based on Fire, Bryan sits down with Kobi Regev, co-owner of Pleese Foods, to discuss his journey from a New York native to a pioneer in plant-based cheese. 

Faced with a personal challenge to give up dairy, Kobi and his wife embarked on a mission to create a vegan cheese that didn’t compromise on taste or meltability, especially for pizza lovers. Starting from their kitchen, they experimented with various recipes, leading to the birth of Pleese Foods. 

Kobi shares the challenges of scaling production, maintaining product integrity, and his vision for making Pleese Foods a household name in vegan cheese.

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🔗 Useful Links:

Guest’s website: www.pleesefoods.com

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In this episode, Alex Walch, a versatile personality known as YaBonks, shares his inspiring journey from a software engineer to a vegan bodybuilder and animal sanctuary owner. He discusses his transformation to veganism, driven by ethical reasons, and how it impacted his fitness journey. Alex delves into his diverse roles, including his YouTube channel focusing on crypto and decentralized finance, highlighting his ability to simplify complex tech topics for his audience. The core of the episode is the story behind Karma Farm Sanctuary, reflecting his and his wife's dedication to animal welfare, fueled by their business success and entrepreneurial spirit.

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🔗 Find Alex on YouTube and social media as @YaBonks and @karmafarmsanctuary

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In this captivating episode of the Plant Based on Fire podcast, our host Bryan sits down with Rebecca Gade Sawicki, the visionary founder of Veggies Abroad. Together, they embark on a journey through Rebecca's inspiring transition from a career in fundraising to her thriving venture in the vegan travel industry. They delve into the challenges and triumphs of entrepreneurship, the rapid growth of Veggies Abroad, and the promising future of vegan travel. Discover how Rebecca's story and Veggies Abroad are shaping the world of ethical and sustainable travel.

🔗 Useful Links:

Guest’s website: https://veggiesabroad.com/

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In this captivating episode, we sit down with Shaleen Ratansi, the visionary founder of Aiya Ayia, a brand at the forefront of ethical and sustainable vegan luxury leather goods. 

Join us as we explore Shaleen's inspiring journey from a seasoned fashion designer to a trailblazing entrepreneur committed to making a positive impact on the planet and its inhabitants. Discover the birth of Aiya Ayia, its innovative use of regenerative plant leather, and how Shaleen's commitment to sustainability extends beyond materials. Learn about Aiya Ayia's mission to plant mangrove trees and support initiatives that empower women. 

Dive into the world of luxury redefined by ethics and sustainability with Shaleen Ratansi.

🔗 Useful Links:

Aiya Ayia: https://www.aiyaayia.com/

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In this episode, Bryan, the host of Plant Based on Fire and founder of Real Men Eat Plants, shares exciting news and resolutions for the upcoming year. He reflects on the past year's episodes and announces plans to feature inspiring plant-based businesses in 2024. Bryan seeks input from the audience on topics they'd like to explore, making this podcast a valuable resource for entrepreneurs in the plant-based industry. He introduces Green Growth Mentors and Green Growth Advisory, two initiatives aimed at helping businesses grow sustainably. The episode ends with a message of holiday cheer and anticipation for an incredible year ahead.

🔗 Useful Links:

Green Growth Mentors: https://www.greengrowthmentors.com/ 

Green Growth Advisory: https://www.greengrowthadvisory.com/ 

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Elysabeth dives into her incredible journey, starting with her earliest memories of not being able to eat meat, to her transition into a plant-based lifestyle, and ultimately her significant contributions to the plant-based business world. She discusses her passion for sustainability, the growth of the plant-based industry, and the pivotal role of governments and large corporations in driving change.

Elysabeth emphasizes the importance of living a plant-based life and shares insights on how misinformation can be addressed with a friendly and informative approach.

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Ray's story takes us from his early health-driven decision to eliminate eggs from his diet to his founding of Sun Flour Baking Co. and Alternative Baking Company. Along the way, we explore the challenges he faced, his remarkable success, and his enduring commitment to promoting plant-based living. 

Join us as we uncover the ingredients of his inspiring legacy.

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In this episode, we're thrilled to introduce you to Tracy Childs and Steven Sarnoff. 

Tracy is not only the co-author of the new release, "America Goes Vegan," but she's also a certified nutritional consultant and a driving force behind Tracy's Real Foods, a company focused on producing uniquely whole food, plant-based products serving San Diego and beyond. 

Tracy and Steven share their inspiring journey from launching a startup to achieving entrepreneurial success, offering valuable insights and lessons along the way.

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5 Key Episode Themes:

• Ethical Marketing for Vegan Businesses: Sandra discusses how ethical marketing can drive growth for plant-based businesses.
• Success Stories: She shares inspiring stories of successful vegan entrepreneurs, demonstrating the power of ethical marketing.
• Networking and Community: Sandra emphasizes the importance of networking within the vegan community to build successful businesses.
• Balancing Vegan and Non-Vegan Audiences: The episode explores strategies for attracting both vegan and non-vegan customers.
• Future of Plant-Based Business: Sandra discusses the role of businesses in advancing the plant-based movement.

Questions and Answers for Entrepreneurs:

• Q: How can I attract both vegan and non-vegan customers to my plant-based business?
• A: Sandra suggests finding a balance in your marketing strategy, catering to both groups by highlighting the benefits of your product, whether they're health, environmental, or ethical.
• Q: What are the basics of a strong marketing foundation for a plant-based startup?
• A: Sandra recommends starting with a website, building an email list, engaging in social media, and maintaining a blog for SEO purposes.
• Q: How do I determine my niche audience for my plant-based business?
• A: Sandra advises conducting market research to identify your target audience, focusing on demographics and interests to tailor your messaging.

Key Topics and Bullets:

• Ethical Marketing: Strategies and approaches for promoting cruelty-free businesses.
• Success Stories: Inspiring tales of vegan entrepreneurs and their journey to success.
• Networking: The importance of connecting with the vegan community for business growth.
• Balancing Vegan and Non-Vegan Audiences: Strategies to appeal to a broad customer base.
• Plant-Based Business Future: The role of businesses in advancing the plant-based movement.
• Marketing Foundations: Building a strong marketing foundation with a website, email list, social media, and blogs.
• Customer Journey: Understanding and tracking the customer journey to refine marketing strategies.
• Niche Audience: Identifying and targeting a niche audience to maximize marketing efforts.

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In the latest episode of the "Plant-Based On Fire" podcast, Bryan had the privilege of hearing the inspiring journey of Nivi Jasa. His story not only touches on the evolution of his vegan cheese company, "I Am Not OK," but also provides valuable insights for aspiring plant-based entrepreneurs.

Here, Bryan delves into Nivi's remarkable journey for those looking to make their mark in the plant-based business landscape.

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Melissa's journey is a fascinating tale of passion, entrepreneurship, and a love for all things plant-based and Disney. Her story is not only inspiring but also offers valuable insights for plant-based entrepreneurs looking to make their mark in the business world.

In our latest episode of the Plant Based On Fire podcast, we had the pleasure of interviewing Molly to dive deep into her unconventional activism and the impact it has had on the plant-based movement.

Justin's story, filled with nuggets of wisdom and inspiring quotes, is a must-listen for plant-based entrepreneurs seeking to thrive in both their personal and professional lives.

Support this podcast at —

https://redcircle.com/plants-of-fire/donations

In the latest episode of "Plant Based On Fire," Bryan sits down with the hilarious Glen Tickle to explore his journey through the comedy scene while navigating the plant-based lifestyle.

Glenn, a comedian based in New Jersey, has a unique knack for weaving his vegetarian and vegan experiences into his comedic routines, sparking both laughs and intriguing conversations about plant-based living.

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https://redcircle.com/plants-of-fire/donations

In our latest episode of Plant Based On Fire, Bryan interviewed Geoff Palmer, a true icon in the world of plant-based fitness nutrition.

Geoff is not only the owner of Clean Machine Plant-Based Fitness Nutrition but also a dedicated vegan with a remarkable journey and inspiring accomplishments.

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https://redcircle.com/plants-of-fire/donations

This dynamic episode explores the intersection of business, entrepreneurship, and the plant-based lifestyle.

Masiello's journey is nothing short of inspiring, from personal transformation to building a telemedicine platform focused on prevention and wellness.

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https://redcircle.com/plants-of-fire/donations

Not only is Theo redefining the plant-based food industry, but he's also championing zero-waste practices and supporting regenerative agriculture.

Keep the fire burning and support businesses that align with your values and vision. Together, we can change the world, one beet at a time.

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https://redcircle.com/plants-of-fire/donations

In this episode, we had the pleasure of interviewing Shabari Monica Das, a 25-year veteran vegan and a true advocate for ethical practices.

Shabari is not just a founder of the World Vegan Market but also a leader in the London Vegan Business Network and a respected author.

Whether you're a seasoned vegan entrepreneur or someone new to the plant-based business scene, Shabari's interview on Plant Based On Fire will leave you inspired, motivated, and ready to take your business to new heights.

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Today, we have the privilege of interviewing Olivia Van Etten, the visionary founder of Blondie's Bamboo.

Olivia's journey as a first-generation female bamboo farmer has been nothing short of remarkable, and her passion for sustainability and repurposing resources is truly inspiring.

In this episode, we'll delve into Olivia's story, her business, and the vision she holds for the future of plant-based entrepreneurship.

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Today, we have the pleasure of interviewing Kira Pearson, a dynamic entrepreneur and marketing expert specializing in vegan-based business marketing.

Kira's passion for sustainability and animal welfare has led her to establish Vegan Business Marketing, a consultancy aimed at helping vegan brands thrive in a competitive marketplace.

In this episode, we'll dive into Kira's insights and nuggets of wisdom, offering valuable advice for plant-based entrepreneurs and business enthusiasts.

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Dr. Tanner's journey from a life-altering health scare to founding an organization focused on promoting a plant-based lifestyle is truly inspiring. His path exemplifies the potential for plant-based businesses to thrive while making a positive impact on individuals' lives. Through Nutritional Science, he has created a platform that educates, empowers, and inspires people to embrace a plant-based lifestyle.

Join us as we explore the highlights of his personal journey and delve into the business and entrepreneurial aspects of his plant-based venture.

Episode reference links:

>Web: https://www.plantbasedonfire.com/

>Facebook: https://www.facebook.com/plantbasedonfire

>LinkedIn: https://www.linkedin.com/showcase/plant-based-on-fire/

>Instagram: https://www.instagram.com/plantbasedonfire/

>Support this podcast at: https://app.redcircle.com/shows/19eb7c96-a59b-4068-a69d-9fa17f4f06cf/donations

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With a background in medicine and a passion for cooking, Dr. Monique is revolutionizing the plant-based condiment industry with her signature Worcestershire sauce alternative.

In this episode, we'll dive deeper into Dr. Monique's journey, her brand, and her mission to create healthier options for comfort foods.

Episode reference links:

>Web: https://www.plantbasedonfire.com/

>Facebook: https://www.facebook.com/plantbasedonfire

>LinkedIn: https://www.linkedin.com/showcase/plant-based-on-fire/

>Instagram: https://www.instagram.com/plantbasedonfire/

>Support this podcast at: https://app.redcircle.com/shows/19eb7c96-a59b-4068-a69d-9fa17f4f06cf/donations

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In the realm of plant-based entrepreneurship, there are countless paths to success. Today, we dive into the inspiring story of a unique business that took the plant-based world by storm: a hot sauce company.

Beyond the tantalizing flavors and fiery heat, this story offers valuable insights into the journey of building a thriving plant-based business. Join us as we explore the spicy path that led to entrepreneurship and learn how this venture achieved remarkable success in the plant-based market.

Episode reference links:

>Web: https://www.plantbasedonfire.com/

>Facebook: https://www.facebook.com/plantbasedonfire

>LinkedIn: https://www.linkedin.com/showcase/plant-based-on-fire/

>Instagram: https://www.instagram.com/plantbasedonfire/

>Support this podcast at: https://app.redcircle.com/shows/19eb7c96-a59b-4068-a69d-9fa17f4f06cf/donations

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During our latest interview, Nikki sheds light on the critical role of effective messaging in bridging the gap between plant-based business owners and their target audience. She highlights the importance of crafting compelling, strategic, and inviting messages that convey the unique value and benefits of plant-based products and services.

Episode reference links:

>Web: https://www.plantbasedonfire.com/

>Facebook: https://www.facebook.com/plantbasedonfire

>LinkedIn: https://www.linkedin.com/showcase/plant-based-on-fire/

>Instagram: https://www.instagram.com/plantbasedonfire/

>Support this podcast at: https://app.redcircle.com/shows/19eb7c96-a59b-4068-a69d-9fa17f4f06cf/donations

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In a world hungry for change, this podcast ignites the voices of plant-based business owners, shining a spotlight on their inspiring journeys, triumphs, and challenges in the ever-evolving industry.

Hosted by Bryan, founder of Real Men Eat Plants (www.realmeneatplants.com), this informative and influential podcast invites established and up-and-coming plant-based entrepreneurs to share their stories with the world. In each 15 to 20-minute episode, Bryan engages in heartfelt conversations with passionate business owners, delving deep into their motivations, struggles, and future aspirations.

Our aim is to fuel the flames of the plant-powered revolution.

Episode reference links:

>Web: https://www.plantbasedonfire.com/

>Facebook: https://www.facebook.com/plantbasedonfire

>LinkedIn: https://www.linkedin.com/showcase/plant-based-on-fire/

>Instagram: https://www.instagram.com/plantbasedonfire/

>Support this podcast at: https://app.redcircle.com/shows/19eb7c96-a59b-4068-a69d-9fa17f4f06cf/donations

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Support this podcast at —

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