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Season 2: EP13

US election: What's next,

freedom case,

holiday spending and supply chain disruption

Wellness category

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

#curated #videocommerce news of the week #ecommerce #retail

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Season 2: EP13

Holiday Season

Battlbox: the power of videos

WhatNot crossing $2b GMV!

#1 liveshopping creator on TikTok

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

#curated #videocommerce news of the week #ecommerce #retail

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Season 2: EP13

Holiday Season

Battlbox: the power of videos

WhatNot crossing $2b GMV!

#1 liveshopping creator on TikTok

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

#curated #videocommerce news of the week #ecommerce #retail

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Season 2: EP12

TikTok getting into ads search

RayBan, Ai and privacy concerns

Video ads - new study from emarketer

Fanatics live acquiring video commerce EU marketplace

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

#curated #videocommerce news of the week #ecommerce #retail

In this episode of the Live E-Commerce Podcast, host Nico chats with Dario, the CEO of Eric Javits, a distinguished fashion brand known for its high-quality hats. They discuss the importance of breaking into the live stream space and the evolving creator ecosystem. Dario shares insights into the growth of Eric Javits, including their strategic expansion into South Korea and their omnipresent marketing approach. They also delve into the significant role of mobile and social commerce, and how optimizing mobile experiences can enhance conversion rates. Dario highlights the challenges of scaling a company, the value of affiliate marketing, and the rise of influencer collaborations. The episode concludes with a discussion on the future of Eric Javits, including plans for expanding into new regions and product categories.

00:53 Meet Dario: Social Media and E-Commerce Expert

02:16 Eric Javits: A Fashion Brand's Journey

03:20 Expanding into South Korea

03:59 Engaging the Community

07:35 Social Commerce and Mobile Strategy

15:54 Challenges and Growth Strategies

22:47 Future Plans for Eric Javits

23:51 Dario's Passion for Sharing Insights

25:47 Closing Remarks and Podcast Information

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Receive your weekly UGC Video alert - Totally Free => https://hubs.ly/Q02qJN4H0

Dario's Linkedin: https://www.linkedin.com/in/dario-markovic-2a326aa9/

Dario's Forbes Contribution: https://councils.forbes.com/profile/Dario-Markovic-CEO-Eric-Javits/a89b504c-e17a-4dd3-abb2-bf6aed6a7df8

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Season 2: EP11

Consumer confidence

Mercado Libre

Grocery & Video commerce

Zara livestream

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

#curated #videocommerce news of the week #ecommerce #retail

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Season 2: EP10

AI Trust - The deep doubt era

Mr Beast video Blueprint

Youtube short text to video release

What's going on at Tupperware

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

#curated #videocommerce news of the week #ecommerce #retail

In this episode of the Live E-commerce Podcast, host Nicolas interviews Brenda Daniel, an expert in affiliate marketing and influencer partnerships. Brenda shares her experiences working with brands like Caraway and Karma Unlocked, offering valuable insights on building successful affiliate programs, nurturing creator relationships, and adapting to the evolving landscape of influencer marketing. Learn about effective strategies for attracting and retaining creators, the benefits of gifting versus paid collaborations, and how to leverage platforms like TikTok Shop and Shopify Collabs to optimize your marketing efforts. Whether you're a startup looking to establish an affiliate program or an established brand seeking to improve your influencer partnerships, this episode provides actionable advice and industry perspectives to help you succeed in the creator economy.

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Receive your weekly UGC Video alert - Totally Free => https://hubs.ly/Q02qJN4H0

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Season 2: EP8

• Non Farm Payroll
• TikTok Shop Overforecast
• Ebay & the Fashion week
• Reviews & Ecom

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

#curated #videocommerce news of the week #ecommerce #retail

In this episode of the Live E-commerce Podcast, host Nico sits down with Nathan Vazquez, CEO and co-founder of Pipsticks, a unique sticker and stationery business. Nathan shares his unexpected journey from Wall Street high-frequency options trader to sticker mogul, revealing how a small subscription service grew into a thriving e-commerce brand.

Discover:

• How Pipsticks found success targeting adult crafters instead of children
• The company's customer acquisition strategy using Facebook ads and email marketing
• Challenges and opportunities in transitioning from B2C to B2B
• Insights on managing cash flow and inventory in a growing e-commerce business
• Future plans for licensed products and leveraging design assets

Nathan offers valuable advice for e-commerce entrepreneurs, discussing the importance of constant testing, understanding customer lifetime value, and adapting to changing market conditions. Whether you're a startup founder or an established e-commerce professional, this episode provides a fascinating look at building a niche brand in today's competitive online landscape.

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Receive your weekly UGC Video alert - Totally Free => https://hubs.ly/Q02qJN4H0

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Season 2: EP7

NBC Universal going live on TalkShop Live

Temu overtook Ebay as #2 most visited ecommerce platform worldwide

Youtube 30b Shopping related views!

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

#curated #videocommerce news of the week #ecommerce #retail

In this episode of the Live E-commerce Podcast, Jason Greenwood, founder of Greenwood Consulting, explores the evolving landscape of B2B e-commerce and the emerging opportunities in video commerce. Greenwood discusses how digital transformation is reshaping B2B strategies, the shift in buyer behaviors, and the growing importance of online presence for B2B sellers. He delves into the potential of video commerce in B2B, addressing both its opportunities and challenges. Greenwood also shares insights on future e-commerce trends, offering valuable perspectives for B2B companies and e-commerce professionals alike.

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Receive your weekly UGC Video alert - Totally Free => https://hubs.ly/Q02qJN4H0

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Season 2: EP6

Consumer Spending Data

White House Creator Summit

Mars & Kellanova M&A and what it could mean for video commerce

Etail boston: Hot takeaway on AI & retail

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

#curated #videocommerce news of the week #ecommerce #retail

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Season 2: EP5

Consumer Spending

Amazon & TikTok Shop partnership

DrugStore closure

Ads on Livestream

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

#curated #videocommerce news of the week #ecommerce #retail

In this episode of the Live E-commerce Podcast, host Nicolas interviews Morgan Chemij, who oversees global marketplace strategy at HP. They explore several key topics shaping the future of retail and e-commerce:

1. The evolution of retail media and its impact on brand marketing
2. The convergence of social commerce and e-commerce, especially in Asian markets
3. The rapid adoption of AI in retail and its applications throughout the customer journey
4. The potential for personalized advertising in connected TV
5. The profitability of ad-supported streaming models
6. The growth of the on-demand economy and its impact on consumer behavior

Chemij shares insights from his global perspective, offering a deep dive into the technologies and trends transforming digital retail and marketing strategies.

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Receive your weekly UGC Video alert - Totally Free => https://hubs.ly/Q02qJN4H0

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Season 2: EP4

Adaptive Retail Report from Walmart

GenZ Underconsumption trend

Ads are down but price are up

Deals for you & TikTok Shop Deal event

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

#curated #videocommerce news of the week #ecommerce #retail

In this episode of the Live E-commerce Podcast, host Nicolas Bailliache and guest co-host Matt Hodlofski sit down with Neha Agrahari, Senior Director of Video Commerce at Flipkart. Neha provides fascinating insights into Flipkart's innovative approach to video commerce in India, discussing the company's mobile-first strategy, the launch of initiatives like Vibes and Live Shop Plus, and the unique challenges and opportunities in the Indian e-commerce market.

Key topics include:

1. Flipkart's journey from books to a horizontal e-commerce platform
2. The role of video commerce in customer retention
3. Differences between Indian and Western consumer behaviors
4. The importance of mobile platforms in India's digital landscape
5. Strategies for engaging Gen Z and female consumers
6. The future of AI and personalization in e-commerce
7. Challenges and solutions in managing customer reviews

Neha shares valuable perspectives on how Flipkart is shaping the future of video commerce for India's 1.4 billion potential online shoppers. This episode offers a unique glimpse into one of the world's fastest-growing e-commerce markets and the innovative strategies driving its evolution.

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Receive your weekly UGC Video alert - Totally Free => https://hubs.ly/Q02qJN4H0

Connect with Neha: https://www.linkedin.com/in/nehaagrahari/?originalSubdomain=in

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Season 2: Ep2

Happy International bluescreen day!

Prime day Results

Ray-Ban Meta Glasses & Livestream

Return Report - $743b returned in 2023 :(

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

#curated #videocommerce news of the week #ecommerce #retail

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

In today's discussion:

HSNfluencer

Video Testimonial in Stream

Inflation & Interest rate

Prime day

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

#curated #videocommerce news of the week #ecommerce #retail

In this episode of the Live E-commerce Podcast, host Nicolas Bailliache interviews Lucy Norris, a seasoned professional who has transitioned from TV presenting to becoming a live shopping expert. Lucy shares her fascinating journey from New York's entertainment scene to pioneering secondhand fashion live streams in the UK.

Listeners will gain valuable insights into:

• The evolution of video commerce from traditional TV to modern live shopping
• How to create engaging live shopping experiences
• Tips for aspiring hosts and brands entering the live shopping space
• The importance of authenticity and community building in live streams
• Balancing fashion advice with sales techniques

Lucy also discusses her swap program at Secondhand Styling and her consulting work with OCP Media Training, where she helps brands implement live shopping strategies.

Whether you're a brand looking to explore live shopping, an aspiring host, or simply curious about the future of e-commerce, this episode offers a wealth of knowledge from a true industry veteran. Tune in to learn how Lucy Norris is reshaping the world of fashion retail through the power of live video commerce.

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Receive your weekly UGC Video alert - Totally Free => https://hubs.ly/Q02qJN4H0

Connect with Lucy: https://www.linkedin.com/in/lucy-norris-a4501215/

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce

Receive Free Video UGC alert: https://hubs.ly/Q02qJN4H0

Ep 29

The impact of Covid on Ecom data

TikTok new AI

Companion product

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce

Receive Free Video UGC alert: https://hubs.ly/Q02qJN4H0

Ep 28

Pet shopping network

BigCommerce for sale

Dappz Sport & Collectible

Quick commerce

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce

Receive Free Video UGC alert: https://hubs.ly/Q02qJN4H0

Ep 27

Cheating on view count can lead to jail

Youtube new AI fast forward

NFL & Christmas Streaming

New QVC Show with Busy Philipps

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Neil shares insights into Amazon's evolving social commerce strategy, including its partnerships with Meta, Snap, and Pinterest to drive sales via influencer content. He also discusses the rise of TikTok Shop and how brands can leverage short-form video to connect with customers.

Additionally, Neil provides a deep dive into the process of acquiring and evaluating ecommerce businesses for investment, offering tips on key metrics, operational considerations, and planning for an eventual exit. With his expertise in building and scaling Amazon brands, Neil offers a wealth of actionable advice for entrepreneurs and ecommerce professionals looking to capitalize on the explosive growth of social shopping.

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Receive your weekly UGC Video alert - Totally Free => https://hubs.ly/Q02qJN4H0

Connect with Neil Twa on LinkedIn: https://www.linkedin.com/in/neiltwa/

https://www.voltagedm.com/

Receive Free Video UGC alert: https://hubs.ly/Q02qJN4H0

Ep 26

Instagram Algo update

Twitch & LTK video update

The power of authenticity

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce

Receive Free Video UGC alert: https://hubs.ly/Q02qJN4H0

Ep 25

Matt & Nicolas' bid on TikTok

5th Avenue Media

Zipline 1millionth delivery

2024 Wistia Video report

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce

Receive Free Video UGC alert: https://hubs.ly/Q02qJN4H0

Ep 24

TCL+ & AI RomCom video

Amazon liveshopping & FAST channel

TikTok & virtual influencer

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce

Receive Free Video UGC alert: https://hubs.ly/Q02qJN4H0

Ep 23

DHS import loophole

Google Vids

Fanatics IRL

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Hear about real-world examples of brands leveraging video marketing to drive traffic, with Hyva ensuring their sites can handle the load without crashing. Get insights into optimizing your Magento store for an exceptional video shopping experience that boosts conversions.

Thien-Lan Weber also shares her perspectives on top ecommerce trends like accessibility, the power of open source communities like Magento, and why simplicity is making a comeback. Don't miss this compelling discussion on the pivotal role of video commerce and how Hyva is empowering Magento merchants to capitalize on it.

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Receive your weekly UGC Video alert - Totally Free => https://hubs.ly/Q02qJN4H0

Meet Thien-Lan Weber on linkedin: https://www.linkedin.com/in/thienlan/

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce

Receive Free Video UGC alert: https://hubs.ly/Q02qJN4H0

Ep 22

Flip new founding round

Amazon, Retail & Innovation

Meta New Video Player

Shopify 3rd party App - data breach

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Blog Post URL https://get.estreamly.com/blog

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce

Receive Free Video UGC alert: https://hubs.ly/Q02qJN4H0

Ep 21

Unified Retail

Beauty & TikTok

$30b Visa & Mastercard settlement

AI & Video generated content

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Special guest Carmen Muley is a livestreaming pioneer. She is CEO at FREIM Studio, which is everything livestreaming and live shopping. From strategy to training, to production and execution as well as sourcing, training and management of KOLs. She is also the Founder and CEO at Izzy Agency. Her background is in live and social commerce for brands, eCommerce companies and digital marketing agencies that want to learn about the latest trends and strategies.

Hear perspectives on the latest rumors about live shopping. Learn about Carmen’s experience as a host in China for the first ever AliExpress 11/11 (Single’s Day) shopping festival for Spain and LATAM back in 2016. Discover why marketing is vital to the success of a live shopping event. Find out the differences between livestreaming in China, UK, the US, and Latin markets. Get tips on setting expectations for sales and results from a live event. Gain an understanding of how to select an effective host. Uncover Carmen’s three steps for success to get results and get encouragement if you’re feeling hesitant about doing shopping events.

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Receive Free Video UGC alert: https://get.estreamly.com/ugc-alert/

Ep 20

Amazon New Shopping Holiday

Amazon & Mr Beast

Mattel is a Media Company

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://get.estreamly.com

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Receive Free Video UGC alert: https://get.estreamly.com/ugc-alert/

Ep19

Olipop & Influencer Marketing

Hubspot State of Marketing: Insights

DTRV is not dead

Real Estate & Livestream: How one town is China is growing in RE value while the rest is on recession

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://get.estreamly.com

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Receive Free Video UGC alert: https://get.estreamly.com/ugc-alert/

Ep18

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://get.estreamly.com

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Welcome to the Live E-Commerce Podcast, where we dive into the fascinating world of entrepreneurship and online retail. In this episode, host Nicolas sits down with Nona Lim, the visionary founder of the popular Asian food brand Nōna Lim.

Nona shares her inspiring journey, from her roots in the vibrant street food culture of Singapore to becoming a pioneering force in the natural food industry in the United States. She takes us through the challenges of introducing fresh, authentic Asian cuisine to American consumers and how she navigated the complexities of refrigerated distribution and lack of an established product category.

As her company has evolved, Nona discusses the transition to shelf-stable products like instant noodle bowls, which has unlocked new direct-to-consumer opportunities. She provides insights into their customer journey, seamlessly blending traditional retail with emerging social commerce strategies tailored to reach a broader, younger audience.

Throughout the conversation, Nona candidly shares her experiences scaling the business. Her passion for clean, flavorful ingredients shines through as she envisions Nōna Lim becoming a trusted brand for delivering convenient, healthy Asian fare.

Join us for an engaging discussion that offers a behind-the-scenes look at the triumphs and trials of an entrepreneurial food pioneer. Whether you're a fellow founder, food enthusiast, or simply inspired by remarkable business journeys, this episode is not to be missed.

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Connect with Nona Lim: https://www.linkedin.com/in/nona-lim-154314/

Receive Free Video UGC alert: https://get.estreamly.com/ugc-alert/

Ep17

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://get.estreamly.com

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Special guest Eric Farber is Founder and CEO of CreatorsLegal.com, a former entertainment lawyer for over 20 years, and author of the Case for Culture, bestselling book discussing growing your company through a great culture.

Uncover his perspective on how to be more professional and legally protect your content. Hear about Eric’s background and how he got started supporting content creators with legal support. Learn how being detail-oriented as a company created a better client experience, all the way down to coffee service. Discover Eric’s advice on protecting your content as a brand and an influencer, including the importance of contracts. Get tips to ensure that you’re covered all the bases in collaboration amongst everyone involved. Find out what he recommends for live streamers to avoid problems (like licensing material), especially when they’re sponsored shopping events. Gain an understanding of copyright laws and FTC regulations, and how this differs from country to country.

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Learn about eStreamly livestream Trivia: https://get.estreamly.com/live-trivia

Receive Free Video UGC alert: https://get.estreamly.com/ugc-alert/

Ep16

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://get.estreamly.com

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Join host Nicolas Baillache as he interviews Cesar Martin, founder of Chatwith, a WhatsApp CRM company, about the opportunities and best practices for leveraging WhatsApp's 2 billion users for business.

They discuss why WhatsApp is so popular internationally compared to the US, the viral network effects fueling its growth, and how its multimedia messaging capabilities create a rich environment for consumer engagement. Cesar explains the differences between WhatsApp's versions for consumers, businesses, and larger companies.

He shares tips on respecting WhatsApp's intimate, personal nature when marketing on the platform, why inbound marketing is best practice, and how to effectively use groups, events, and one-on-one messaging for promotions and sales. Listen to learn the exceptional open rates possible on WhatsApp compared to email.

Cesar also discusses how WhatsApp commerce is evolving with payments, automation, and potentially becoming a "super app." He talks about the promising applications for B2B transactions, community building, and even in-store retail sales associate relationships.

Discover why WhatsApp is a must-have channel for export/import businesses and those selling digital goods globally. Learn more about how Cesar's company Chatwith can help brands activate WhatsApp's potential at scale.

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

In this episode of the live e-commerce podcast, host Nicolas Bailliache interviews Mark Washington, founder of SuperGut, a company that creates gut-healthy superfoods focused on appetite and cravings control.

Mark shares his journey from health/wellness executive to entrepreneur, sparked by the tragic familial event due to complications from obesity and diabetes. This personal tragedy made Mark reflect on his purpose and inspired him to start SuperGut five years ago.

He describes SuperGut's products as functional foods that improve gut health and impact metabolic health issues like healthy weight management and blood sugar control. The products tap into the body's hunger-resisting hormone GLP-1, similar to popular weight loss drugs like Ozempic.

Mark discusses SuperGut's marketing and distribution strategies as a digitally native brand, including social media, advertising, earned media, influencers, and their own educational "edutainment" video content. After years of only selling direct-to-consumer online, SuperGut recently expanded into Amazon and several retail chains.

Mark also shares the current challenges of managing rapid growth and keeping up with demand. He talks about the importance of really knowing your differentiator and purpose as a brand, and shares his vision for SuperGuts to become known as "the GLP-1 superfood brand" in the next few years as natural appetite and weight control rise in popularity.

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Receive Free Video UGC alert: https://get.estreamly.com/ugc-alert/

Ep14

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://get.estreamly.com

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

In this episode of the live ecommerce podcast, host Nicolas Bailliache interviews Eden Laurin, co-founder and CEO of Nyssa Care, about her journey in founding a company aimed at providing innovative products for women during pivotal and often overlooked times in their lives.

After having her own difficult postpartum experience with inadequate hospital provisions, Eden realized the lack of support, products, and education around women's post-delivery recovery. She teamed up with friends with backgrounds in branding and marketing to launch Nyssa Care in 2018, with the mission to modernize feminine care across various life stages.

Eden discusses Nyssa Care's journey to bring postpartum products into the mainstream retail space and connect with women during pregnancy to better prepare them for the "fourth trimester." As postpartum recovery has been an unspoken and coded topic, educating consumers presented initial challenges. Eden shares how Nyssa Care overcame them through a diversified distribution strategy online and offline, while leveraging partnerships and brand advocates within the medical community.

The conversation covers the constant need for innovation and how an unexpected competitive threat in 2022 challenged Nyssa Care's business foundations. Eden reflects on the lessons around securing assets and relying on her support network during this "dark time." She remains hopeful for Nyssa Care's future focused on cementing hospital partnerships and continuing to design healthcare improvements for women

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

https://www.linkedin.com/in/edenlaurin

https://nyssacare.com/

Receive Free Video UGC alert: https://get.estreamly.com/ugc-alert/

Ep13

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://get.estreamly.com

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Cynthia provides insights into the evolution of video commerce, explaining how current technologies have enabled the intimate selling experience once exclusive to traditional broadcast networks. She outlines the key components for brands to successfully adopt livestreaming, emphasizing the need for an internal champion, the right talent, strong data analytics, and wide content distribution.

When advising brands, Cynthia starts with understanding their business goals, assessing their digital maturity, and developing data-driven recommendations tailored to their needs. This strategic approach positions video commerce as a long-term channel, not a one-off tactic.

They discuss why video commerce has seen slower adoption in the US compared to China, how AI can enhance livestreams, and why brands should focus on cultivating loyal fan bases in our cookieless future. Cynthia remains staunchly bullish on the industry here despite measured growth so far.

With deep working history across media, ecommerce, and advertising combined with video commerce specialized consulting, Cynthia provides an experienced perspective on the potential for brands to drive engagement and revenue through streaming.

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Receive your weekly UGC Video alert - Totally Free => https://get.estreamly.com/ugc-alert/

Connect with Cynthia Nelson on Linkedin: https://www.linkedin.com/in/cynthianelson/

Ep12

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://get.estreamly.com

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

Receive Free Video UGC alert: https://get.estreamly.com/ugc-alert/

Phoebe shares the origin story of her company, Ettitude, which produces innovative bamboo-based fabrics and bedding. Since launching 10 years ago, sustainability has been their driving mission - to reduce the environmental impact of textiles by using renewable materials and cleaner production processes.

We dive into Ettitude's popular Re:New program for pre-owned bedding and home goods, still relatively uncommon in the home category. \

We discuss trends like lower consumption, the rise of video commerce in China versus western markets, as well as marketing through influencers and UGC.

True to the theme, it's a genuine look inside the mind of a mission-driven founder, the real strategies and decisions faced in building an ethical brand. Tune in to hear more about connecting authentically, gaining loyal brand advocates, and doing business sustainably.

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Ep11

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://get.estreamly.com

Lear more Livestream trivia: https://get.estreamly.com/live-trivia/

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Subscribe to Shopifreaks.com and never miss the most important e-commerce news stories that impact your business. Shopifreaks is the free weekly newsletter trusted by over 8,000 e-commerce professionals to consistently deliver the latest news, happenings & trends in e-commerce, obtain financial insight into notable e-commerce companies, and stay ahead of the game.

New! Get FREE UGC report alert directly on your email every week. Sign up today!: https://get.estreamly.com/ugc-alert

Today our special guest is Billy Thompson. Billy has an embarrassing medical condition causing excessive sweating that no product could solve, so he invented his own sweat-proof undershirt company. He discusses the marketing obstacles around taboo topics, the surprising power of authentic founder storytelling, his Untapped Potential of Video, and why entrepreneurship is all about surrounding yourself with supportive community.

A great show!

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Connect with Billy Thompson

https://thompsontee.com/

Pinterest: https://www.pinterest.com/thompsontees/

YouTube: https://www.youtube.com/channel/UCMpS-HW0f5fALBDYQc_XbWQ

Ep09

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://get.estreamly.com

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Livestream Selling as a Life Skill (00:01 - 00:06)

• Patti reframed selling as a "life skill" not just a sales skill, which helps overcome negative stereotypes of salespeople.
• We sell ourselves from birth to get our needs met and connect with others.

Engaging the Audience (00:06 - 00:10)

• Recycle information every few minutes for new viewers since attention span is short. Reintroduce yourself, the show purpose, key benefits.
• Create a buyer persona profile and picture who you're speaking to. Lead with empathy.

Bringing Energy to the Show (00:10 - 00:12)

• No one will be more excited for your product than you. Tap into that passion.

Benefits of Having a Live Audience (00:12 - 00:15)

• A live audience can elevate the host's energy and create an engaging atmosphere.
• Understand the product and buyer so well you can riff and improvise.

Hiring a Co-Host (00:22 - 00:25)

• Hire an experienced host to lead, make you comfortable, ask you easy questions to shine a light on you and product.
• Once comfortable, you may not need to always hire out.

Pricing Decisions (00:27 - 00:34)

• Know your niche buyer and ideal client. Don't discount just to be broad.
• Special offers don't have to be pricing - can be exclusive access, special guests, etc.

Key Takeaways (00:35 - 00:38)

• Summary of having a skilled co-host and recycling content.

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Ep08

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://get.estreamly.com

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

In this episode of the Live E-Commerce Podcast, I had a chance to interview bestselling author Marcus Sheridan. Marcus wrote the transformational marketing book "They Ask, You Answer," which had a big influence on my own why.

Marcus shares his journey from struggling pool company owner during the 2008 financial crash to becoming a keynote speaker, agency owner, and thought leader in digital sales and marketing. He discusses his "they ask, you answer" philosophy of being obsessed with answering customer questions and addressing worries through helpful content.

Key topics covered include:

• The importance of embracing "the messy" - trying new things even if they seem clunky at first.
• Bringing sales and marketing together instead of operating in silos.
• Appealing to buyers by not acting smarter than them.
• Ending presentations and content while energy is still high rather than letting excitement fizzle.
• 
  

With insightful stories and actionable tips, this episode is perfect for e-commerce brands looking to build trust and boost sales through valuable educational content.

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Special Black Friday/ Cyber Monday: Let's review data with Melissa Dixon from BigCommerce

Ep07

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://get.estreamly.com

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

On this week's Live E-Commerce Podcast, host Nicolas interviews Angela Hawkins, founder of Bamblu, an eco-friendly sleep company selling bamboo bedding and sleepwear. Angela shares how she started the business to help solve her husband's sleep issues, eventually realizing many people suffer from sleep deprivation.

She discusses Bamblu's current customer journey, including weekly livestream shopping shows, email marketing, social media, and pop-up shops. Angela outlines how her liveshopping shows work, including the process of promoting and structuring them, fostering an engaged community, and offering exclusive deals to drive sales. The discussion covers best practices for livestreaming like creating a consistent schedule and script, as well as challenges like managing both in-person and online audiences.

Angela shares her vision to grow Bamblu into a household name in the sleep space. Listen in for an insightful founder interview focused on video commerce and community building tactics.

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. Learn more : https://get.estreamly.com

Meet Angela: https://www.linkedin.com/in/angela-page-hawkins/

Special Black Friday/ Cyber Monday: Amazon big spent on Football, Shopify down, Affirm latest numbers & QVC BFCM

Ep06

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

#videocommerce #liveshopping

In this episode, we are thrilled to have Melissa, Director of Brand and Content Marketing at BigCommerce. With a track record of weaving spells of success for industry-leading brands, Melissa is on a content crusade to educate and empower ecommerce businesses of all sizes.

🚀 About Melissa:

Before steering the global content strategy at BigCommerce, Melissa left her mark at Mailchimp, bringing her marketing mojo to various ecommerce brands. Now, as the captain of the ship at BigCommerce, she's on a mission to elevate content programs to new heights.

🔍 Exploring BigCommerce:

Melissa provides a brief overview of BigCommerce, delving into the typical target customer and the specific challenges they aim to overcome using the platform.

💬 Shifting Shopping Behaviors:

Is shopping behavior truly transitioning from search-based to content-based? Melissa shares her insights and discusses how BigCommerce is adapting to support this shift in consumer behavior.

📧 Innovating in Email Marketing:

With the decline in email readership, how are brands innovating to reach their audience effectively? Melissa draws from her experience at Mailchimp to shed light on trends and successful strategies, especially focusing on the incorporation of video into email marketing campaigns.

🌐 Expanding Communication Channels:

Beyond email, what communication channels are gaining importance for brands to connect with their audience? Melissa discusses the evolving preferences of consumers and the diverse channels that are becoming crucial for effective brand communication.

🎥 Video's Prominent Role:

The rise of video as a prominent medium for brands is undeniable. Melissa explores the evolving trends in video marketing and reveals the role BigCommerce plays in supporting brands with their video marketing efforts.

Tune in to this episode for a deep dive into the dynamic world of ecommerce, content strategies, and the ever-evolving landscape of consumer engagement. Melissa's expertise will leave you inspired and equipped to navigate the changing tides of the ecommerce universe. Don't miss out on this insightful conversation! 🛍️✨

About eStreamly.com: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Connect with Melissa: https://www.linkedin.com/in/melissa-dixon-4a83b56/

Week 5 !

About Nicolas & eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Let's talk true innovation! In this episode of the Live Ecommerce Podcast, host Nicolas Bailliache interviews Audrey Donaldson, a product designer passionate about innovation and technology. We have a fascinating conversation about how to approach innovation and identify new opportunities.

Audrey shares her perspective as an "innovation specialist" - while she is platform and industry agnostic, she tries to understand the root of what people are trying to do. She discusses looking at macro trends as a starting point for innovation.

We talk about innovating beyond just new products, such as innovating your business model, go-to-market strategy, and customer engagement. Audrey provides insights on how brands can identify opportunities by looking inward and talking to their best customers. She emphasizes starting small with low-cost experiments focused on a niche segment to validate ideas.

Audrey shares tips on how to convince stakeholders and de-risk innovation, as well as how to incrementally innovate at large organizations. She offers a unique perspective on continuing to innovate even in uncertain economic times.

Overall, an insightful episode with practical advice for brands looking to innovate and identify new opportunities in any market.

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Connect with Audrey: https://www.linkedin.com/in/audrey-donaldson/

Week 4 !

About Nicolas & eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Join us for an energizing conversation about the power of live streaming and social commerce with Stephanie Garcia, live video strategist and founder of Light Camera Live. Stephanie shares her journey from digital agency veteran to live streaming consultant, and how becoming a mom inspired her to start using live video to showcase her skills and connect with potential clients.

We dive into best practices for creating compelling live shopping experiences, including tips on developing strong hooks to grab attention, importance of planning and run of show scripts, and leveraging visual, auditory and kinetic elements to maximize engagement. Stephanie emphasizes that it's not just about fancy gear but about creative gears in your mind to captivate audiences.

Key highlights include:

• How Stephanie went from using basic overlays for affiliate links to full video commerce production for brands.
• Ways for creators to monetize beyond selling products directly like offering production services.
• Why preparing run of show scripts is crucial even though live video feels off the cuff.
• Using camera movement, whispers, and voice modulation as auditory and kinetic hooks.
• Stephanie's recommendation for brands to start with a series of 4 live streams to build confidence and following.

With consumers craving authentic connection, live streaming offers a compelling way to blend entertainment and shopping. Stephanie emphasizes starting on social platforms like Instagram and TikTok where audiences are highly engaged.

We discuss the risks of relying on influencers without vetting their on-camera abilities. True creators with experience thriving on live platforms will drive the best results.

If you're looking to boost customer engagement through social commerce and video commerce, this episode is full of practical tips and inspiration. Learn how strategic live streaming can help brands turn browsers into buyers!

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Connect with Stephanie:

Facebook: https://www.facebook.com/heystephanieliu 

Facebook Group: https://www.facebook.com/groups/smstrategist/ 

Instagram: https://instagram.com/heystephanielive 

LinkedIn: https://www.linkedin.com/in/stephanie-liu 

Twitter: https://www.twitter.com/heystephanie

Week 3 !

About Nicolas & eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Tune in to learn how FashionGo is innovating livestreaming and live shopping in the B2B fashion space!

In this episode, Paul and Grace from FashionGo discuss how they are leveraging video commerce and social commerce to create a digital wholesale marketplace for fashion brands and retailers. As a technology company, FashionGo brings a unique approach to enabling discovery and sales through live events and data analytics.

Listen to understand how livestreaming is transforming B2B ecommerce and driving sales through engaging and interactive product experiences. Discover how FashionGo is enabling buyers to make more informed purchasing decisions and helping sellers showcase new products.

If you're interested in video commerce and how livestreaming and liveshopping can boost sales, don't miss this forward-thinking discussion!

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://get.estreamly.com

About FashionGo: It is a leading B2B wholesale online marketplace that enables the fashion industry to connect and discover new opportunities. Established in 2002 in the heart of the Los Angeles Fashion District, FashionGo supports the global wholesale industry to buy and sell the latest trends in fashion & lifestyle on a one-stop platform. With thousands of brands and close to 1 million registered retailers, FashionGo provides powerful tools, best-in-class service, and insightful data. Driven by technology, FashionGo is how buyers and sellers of all stages shop smarter, sell more, and grow faster. FashionGo is part of NHN Global. https://www.fashiongo.net/

Week 2 !

About Nicolas & eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

In this episode of the live e-commerce podcast, host Nicholas speaks with Carla Paladines, a bilingual retail marketing expert from Ecuador. Carla shares insights into TIA, Ecuador's version of Walmart, which has been serving local communities since 1960.

They discuss how TIA blended physical and digital experiences before omnichannel was a trend, adapting checkout for rural citizens without bank accounts. Carla explains TIA's content strategy, producing entertaining and educational YouTube shows since 2011 to engage younger audiences.

She also reveals plans to further boost organic content by having customers showcase TIA products on social media. Carla co-hosts a podcast focused on personal growth and relationships. She embodies TIA's emphasis on community impact through her own content creation.

Connect with Carla on LinkedIn: https://www.linkedin.com/in/carlapaladinesm/

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

What is Live Shopping?  Live shopping gives consumers the opportunity to purchase as they watch video streams. With social commerce, retailers can broadcast live video streams and engage with consumers in real time. eStreamly’s video commerce solution enables brands to host live shopping events across multiple channels. From shoppable live shows on social media to hosting video commerce events. Live shopping is the future of retail. Live streaming shopping apps, shoppable videos, these are the tools successful retail brands will need. eStreamly’s white label solution gives brands shoppable videos. As live streaming shopping gains momentum eStreamly is empowering retailers to leverage these Live streaming shopping apps and shoppable videos to drive higher conversion rates and connect with today’s mobile first consumers.

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Join us in this enlightening episode as we sit down with Allan Perrottet, the dynamic COO and co-founder of Decommerce. Allan offers a unique perspective on community growth and engagement. We delve deep into the intricacies of building and nurturing e-commerce communities.

Building Your Community:

• The core principles behind establishing a robust e-commerce community.
• The distinction between community and mere social media followship.
• The pros and cons of on-platform vs. off-platform community building.
• Striking the right balance between the two.

Increase Retention by Engaging with Your Community

• Proven strategies to keep your community members engaged and loyal.
• Walking the fine line: Providing value without over-promotion.
• Addressing negative feedback and criticism constructively.

Using Your Community for Lead-gen:

• The role of community moderators in brand-controlled communities.
• Techniques to maintain narrative control while fostering organic interactions.
• Finding the sweet spot between organic community interactions and lead-gen campaigns.

Tune in to gain invaluable insights from a leader who has been at the forefront of e-commerce community engagement. Whether you're an established brand or just starting out, Allan's expertise promises to equip you with the tools and strategies to foster a thriving customer community.

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Check out our new show published on Fridays:

Connect with Allan on linkedin : https://www.linkedin.com/in/allan-perrottet/

We will be rolling out a new show on linkedIn. The V Commerce show as a BONUS episode of your Tuesday's Weekly where we will discuss the top four news that shake the world of video commerce. In this week episode: Paypal new antitrust lawsuit, New data on Youtube Live, Subcription coming on TikTok and Xsolla acquisition of livestreaming capabilities,

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. find out more at https://estreamly.com

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

In the bustling world of live eCommerce, standing out means delivering professional, TV-quality broadcasts. But how does one make that leap without the big-budget equipment and expertise? Enter Ecamm, a game-changer for anyone wanting to elevate their live selling game. This episode brings you insights from Katie Fawkes, an expert at harnessing the power of Ecamm for riveting live broadcasts.

Episode Breakdown:

• Quality Over Quantity: Why does video quality matter? Katie delves into the nuances of how pristine video quality can influence viewer trust and skyrocket conversion rates.
• Features That Set You Apart: While tools like Ecamm are making waves, it's essential to understand what features genuinely make a difference in engaging a live audience. Katie will uncover these features and explain their impact on the live shopping experience.
• Mastering Real-Time Engagement: Live streaming thrives on real-time interactions. Katie shares strategies on keeping your audience hooked, from conducting polls to addressing comments on the fly.
• Crafting the Perfect Broadcast Atmosphere: Lighting, sound, and camera angles might seem trivial but can drastically alter the viewer's experience. Learn best practices and equipment choices that won't break the bank.
• Efficiency in Production: For many marketers and retailers, time and resources are limited. Katie offers insights on optimizing your setup and process to deliver TV-quality content without a TV-sized budget.
• Trends in Live Streaming - A Comparative Analysis: The pandemic undeniably catalyzed the live streaming surge. Katie examines the shifts in content types from pre to post-pandemic and discusses the evolving role of commerce in live streams.

Join us for a deep dive into the world of live streaming content. Whether you're a brand looking to break into the scene or a seasoned streamer seeking improvement, this episode promises a wealth of knowledge and actionable takeaways.

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Connect with Katie : Ecamm Community: https://ecamm.tv/community

George sheds light on how Opal’s collaboration with Target originated. He gives insights into the challenges Target was grappling with and the innovative solutions Opal offered.

The Content Creation Behemoth: A whopping 300 pieces of content daily! What does it take in terms of team size, resources, and strategy to achieve this feat?

AI and Content Production: George speaks about the evolving role of AI in content creation, especially after the introduction of platforms like ChatGpt. What does the future look like?

Decoding the AI Position for Brands: Drawing from his recent LinkedIn comment, George dives deeper into why brands and retailers need to establish a clear stance on AI before integrating it into their operations.

The AI Ripple Effect on the Creator Economy: With AI transforming sectors across the board, George gives his take on its implications for the creator economy.

Join us for this enlightening conversation as we uncover the crossroads of technology, branding, and content creation with George Huff. Perfect for marketers, content creators, and tech enthusiasts alike!

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

Connect with George Huff

https://www.linkedin.com/in/georgehuff/

Here's a glimpse into what we covered:

B2B Omnishopper vs B2C Consumer: Understand the intricate concept of a "B2B Omnishopper" and discover how it diverges from your typical B2C consumer.

Leveraging Livestream in B2B vs B2C: Delve into how B2B marketers are uniquely capitalizing on livestream shopping compared to their B2C counterparts.

Harmonizing Livestream & Video Marketing: Find out how livestream shopping and video marketing are a match made in heaven for a B2B marketing strategy. Plus, gain insights on best practices to seamlessly blend these powerful tools for maximum impact.

Trust and Transparency: Explore whether these emerging trends are the key to building trust and fostering transparency in B2B transactions.

Challenges & Solutions: Every strategy comes with its set of hurdles. Pam sheds light on common challenges B2B marketers face when diving into livestream shopping and video marketing and generously shares actionable insights based on real-world experiences to overcome these obstacles.

The Key Takeaway: As we wrap up our enriching discussion, Pam imparts a crucial piece of advice for all B2B brands eager to harness the unparalleled potential of livestream shopping and video marketing.

Join us for this enlightening journey and equip yourself with knowledge that can redefine your B2B marketing strategies!

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

Connect with Pam

• https://www.linkedin.com/in/pamnegoro/
• http://touchms.com/

In our candid conversation, we delve deep into the heart of Kara's journey. What propelled her from the tech-driven corridors of AOL to the refreshing aisles of flavored water? What was that pivotal "aha" moment that led to the birth of Hint?

As a woman at the forefront of a fiercely competitive industry, Kara sheds light on the challenges she faced, and how she transformed them into stepping stones. Her insights provide a beacon of hope and motivation for other female founders navigating the intricate maze of the business world.

But that's not all. Beyond Hint and its flavorful explosion in the market, Kara has carved a unique niche as a content creator. With an active and influential presence on platforms like LinkedIn, a best-selling book, "Undaunted: Overcoming Doubts and Doubters," and her riveting podcast, The Kara Goldin Show, she is a force to reckon with in the world of content. We dig deep to understand the genesis of this transition. Why did she step into the realm of content creation? And more importantly, how has the medium of video played a role in her journey?

Join us for this electrifying chat and get ready to be inspired, informed, and invigorated! Whether you're an entrepreneur at the beginning of your journey, an established business owner, or just someone seeking a dose of motivation, this episode with Kara Goldin promises a wealth of wisdom and insights. Don't miss it!

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

• Join the Live eCommerce private community: https://get.estreamly.com/community.
• Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.
• Connect with Kara on Social @karagoldin on all platform

Highlights of the podcast include:

• Dynamics of East vs. West: Sharon elucidates on the distinguishing features of the Chinese ecommerce market compared to its Western counterparts. The discussion uncovers the cultural, technological, and strategic variances that make each market unique.
• The Surge of Chinese Companies in the US: Beyond just competitive pricing, Sharon dives into the explosive growth of Chinese companies entering the US market. She offers insights into the experiential differentiators and strategic advantages these companies bring, setting them apart from their competition.
• Decoding the Superapp Phenomenon: Sharon unpacks the reasons behind the popularity of superapps in China and their relative absence in the US market. The conversation brings to light the contrasting user behaviors, technological ecosystems, and market dynamics that influence this trend.

With her vast experience and thought-provoking insights featured on platforms like CBC, Techcrunch, and Retail Asia, Sharon’s perspectives offer listeners a comprehensive understanding of the global ecommerce domain. She is also the author of Ecommerce Reimagined where she explores Retail and Ecommerce in China

Tune in to explore the fusion of East and West in the ecommerce world, and discover how businesses can navigate this ever-evolving landscape.

About our sponsor eStreamly.com: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

• Connect with Sharon: LinkedIn:https://www.linkedin.com/in/gaisharon/
• Join the Live eCommerce private community: https://try.estreamly.com/the-live-ecommerce-community.
• Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

Throughout the podcast, we delve into the impact of the AI revolution on content creation and how Emily's team is navigating this new frontier. Learn the delicate balance between the use of AI technology and content writing.

One of the central discussions revolves around the key differences between human-generated and AI-generated content, especially in the context of commerce. Emily eloquently describes the unique value each brings to the table, providing listeners with deep insights into the future of content marketing.

In the latter part of the discussion, Emily also dives into the diverse types of writers and their roles in video commerce. We talk about the potential benefits a specific type of writer might bring when moderating livestream chats and of course the importance of a blueprint to run smoothly your show. 

PS: Well you know this description was not entirely human generated but the pod was, and it’s full of surprise. Tune in and listen :)

Join the Live eCommerce private community: https://get.estreamly.com/community/

Meet Emily https://www.linkedin.com/in/emilykefs/ 

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

Our esteemed panel includes Carmen Muley, the former live shopping host turned CEO at Freim, a renowned European live shopping agency. Carmen has just marked a new milestone by launching Paragon Social Commerce, stepping into an exciting new era of her career.

Michael Yang, Streamer in Chief at Livecozy, joins us as well. Livecozy is a live shopping agency that has carved a niche in helping brands leverage the power of TikTok for social commerce. With his finger firmly on the pulse of this exciting platform, Michael brings invaluable insights into the dynamic TikTok market.

Patti Reilly, a veteran home shopping host, also graces our discussion. With over 20 years of experience, 4,000 hours of unscripted selling, and over a billion dollars in career sales, Patti is the embodiment of live shopping success. Her work at QVC and her efforts to guide entrepreneurs and leaders to become the face of their brand make her a pivotal voice in our conversation.

Lastly, we have Matt Hodlofski, a maestro of product conceptualization and storytelling with more than 20 years of home shopping experience behind the camera. Matt's knack for pinpointing what makes a product special and his ability to convey that through compelling narratives and demonstrations add a unique perspective to our discussion.

In this episode, we delve deep into how video content for live selling has evolved, assess the impact of gamification on the industry, and explore the vital role of the host. We also discuss the nuanced considerations to keep in mind when choosing between different video commerce platforms.

We reflect on the seismic shifts in the live ecommerce landscape, sharing our disappointments and surprises along the journey. To round off this memorable season, each guest shares their top picks of podcast episodes or vital tips they believe every listener should remember.

So, whether you're an industry insider, an aspiring entrepreneur, or just curious about live ecommerce, this season finale offers a treasure trove of insights, reflections, and expert advice. Join us as we celebrate the past, dissect the present, and look forward to what the future holds for live ecommerce. Tune in for a podcast episode you won't want to miss!

About eStreamly: eStreamly.com is a Livestream & video shopping SaaS. Your video content is shoppable on your site, a blog, email, SMS, a 3rd party webpage, and now also shoppable on social media too (Instagram, Facebook, Youtube)! It's your data, your ecommerce. Each video become an extension of your ecommerce with in video checkout. 

Join the Live eCommerce private community: https://get.estreamly.com/community/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

Ron has a remarkable career in the world of consumer, digital entertainment, ecommerce, and direct response brand companies. He has founded, served as CEO, CMO, Board Director, and Advisor for several renowned companies, including As Seen on TV, Mercury Media, eDiets, Taste Buds Entertainment, and many more.

In this episode, we focus on Ron's extensive experience with Direct Response Television (DRTV), infomercials, and home shopping. We explore the similarities and differences between these channels and discuss how they are evolving in the current digital landscape. Ron highlights the importance of fun and entertaining content to the success of any videocommerce strategy.

We also delve into a recent post by Ronald, where he advises brands that want to grow at scale to go to TV. We discuss the effectiveness of TV advertising, how it’s evolving and its potential in reaching a wider audience.

Finally, we touch on the nuance of the US market and the importance of building a community. We explore the benefits and challenges of building on rented land versus owning your channel.

Join us for this insightful episode where we learn from Ronald's experience and expertise in the world of ecommerce and direct response brand companies.

About eStreamly: eStreamly is a Livestream & video shopping SaaS. Your video content is shoppable on your site, a blog, email, SMS, a 3rd party webpage, and now also shoppable on social media too (Instagram, Facebook, Youtube)! It's your data, your ecommerce. Each video become an extension of your ecommerce with in video checkout.

• Connect with Ronald C. Pruett, Jr. on linked https://www.linkedin.com/in/ronald-c-pruett-jr-98ba791/ or on his website: https://www.bostonassociates.com/
• Join the Live eCommerce private community: https://get.estreamly.com/community/
• Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

About eStreamly: eStreamly is a Livestream & video shopping SaaS. Your video content is shoppable on your site, a blog, email, SMS, a 3rd party webpage, and now also shoppable on social media too (Instagram, Facebook, Youtube)! It's your data, your ecommerce. Each video become an extension of your ecommerce with in video checkout.

Connect with Sven on LinkedIn:https://www.linkedin.com/in/sradavics

Join the Live eCommerce private community: https://get.estreamly.com/community/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

In this episode, we dive deep into Doug's experience in the tech industry, specifically his role in creating the Creator Commerce and Commerce Platform Partnerships teams at Instagram. Doug shares how Facebook and Instagram recognized the need to push for commerce and how he helped lead several initiatives within the company to drive this vision forward.

As head of Creator Commerce, Doug developed a tailored approach to support creators on their ecommerce journey by simplifying the technology and providing education on how to sell. He discusses the challenges that creators face in monetizing their content and how his team worked to address these issues.

During our conversation, Doug Weiss also shared his perspective on why video has not yet taken off in the US and what needs to be done to capitalize on the opportunity. He believes that the US has been slow to adopt video as a primary mode of communication due to a lack of commerce driven content. However, he sees tremendous potential in the use of video for commerce and believes that the industry is finally catching up to the demand. Doug discusses the importance of creating a seamless user experience, providing value to both creators and consumers, and developing new content that will drive engagement and retention. He is optimistic about the future of video in the US and believes that it will play a crucial role in the growth and success of the ecommerce industry.

Whether you're an aspiring entrepreneur, a seasoned industry professional, or just curious about the future of commerce and creators, this episode is a must-listen. Join us as we learn from one of the most innovative and influential voices in the creator & tech world.

About eStreamly: eStreamly is a Livestream & video shopping SaaS. Your video content is shoppable on your site, a blog, email, SMS, a 3rd party webpage, and now also shoppable on social media too (Instagram, Facebook, Youtube)! It's your data, your ecommerce. Each video become an extension of your ecommerce with in video checkout. 

Connect with Doug on LinkedIn:https://www.linkedin.com/in/dpweiss/

Join the Live eCommerce private community: https://get.estreamly.com/community/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

Jim also shares his insights into repurposing live video into clips and using them to build brand awareness by sharing them on different social media platforms. He emphasizes the importance of diversification and warns the audience about the potential dangers of relying solely on monetizing social media.

If you're interested in learning more about how to succeed in the world of livestreaming, this is a podcast episode you won't want to miss. Join Jim as he shares his wisdom, experience, and unique approach to live solving in this engaging and informative episode of the live ecommerce podcast.

About eStreamly: eStreamly is a Livestream & video shopping SaaS. Your video content is shoppable on your site, a blog, email, SMS, a 3rd party webpage, and now also shoppable on social media too (Instagram, Facebook, Youtube)! It's your data, your ecommerce. Each video become an extension of your ecommerce with in video checkout

Fuhsion Marketing (https://fuhsionmarketing.com)

Join the Live eCommerce private community: https://get.estreamly.com/community/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

Joe talks about the evolution of the creator economy and how it's shifted from a transactional relationship between brands and creators to creators becoming the enterprise themselves. He cautions content creators against venture money and starting their own product businesses and instead focuses on the importance of building their personal brand.

We also discuss the impact of technology and data on the creator-brand partnership and how Viral Nation technology will become a game-changer in the industry. Joe shares his insights on how leveraging data can take a creator's brand partnership to the next level, resulting in more effective campaigns and higher ROI for brands.

If you're interested in learning about the creator economy, influencer marketing, and how technology is transforming the industry, then this episode is for you. Joe's expertise and experience in the field provide a wealth of knowledge for anyone looking to navigate the world of social media and influencer marketing.

Join the Live eCommerce private community: https://get.estreamly.com/community/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

Viral Nation:

Linkedin: https://www.linkedin.com/company/viralnationinc

Joe Gagliese:

Linkedin: https://ca.linkedin.com/in/joegagliese

Special guest Chloe Thomas is a best-selling Author, International Speaker, and host of both the Award-winning eCommerce MasterPlan Podcast (https://ecommercemasterplan.com/podcast) and the Keep Optimising Podcast. She covers a wide range of topics related to ecommerce, including marketing, sales, customer service, technology, and more through expert guest conversation.

In this episode, we explore going back to basics in e-commerce. We also touch on integrated thinking, balancing data and creativity, overstock and inventory management, and video commerce. With changing privacy laws, relying solely on algorithms is no longer effective. Chloe suggests that businesses need to focus on creating compelling content to cut through the noise and competition. She notes that the industry is currently "shockingly bad" at creating videos and suggests that brands should focus on creating for different purposes, such as product explanations, company values, customer demos, and reviews. Balancing data and creativity can help you create compelling content that resonates with your customers and sets you apart from the competition. Chloe also discusses the current economic environment and the importance of sustainability in e-commerce.

Join the Live eCommerce private community: https://get.estreamly.com/community/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

Brittany talks about the advantages of reusing live shopping event videos for social media and marketing. We address the appropriate length for a live stream and the value of having a content strategy that focuses on results. We additionally cover social media burnout, the danger of content fatigue, and the role of automation in the generation and repurposing of information. Brittany shares her own experience with personal branding, as well as how it has affected her mental health. 

Join the Live eCommerce private community: https://get.estreamly.com/community

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

This episode begins with an overview of Nicolas' and Ashley's experience and key takeaways from ShopTalk Vegas 2023. Then, Ashley discusses the importance of partnerships and collaborations in the eCommerce industry. She emphasizes that partnerships are about adding value, not extracting value, and aligning brand values is crucial for success. Ashley provides examples of successful partnerships and strategies for identifying potential partners, including taking stock of past and present partnerships and looking for untapped opportunities. She also discusses measuring the success of a partnership campaign and challenges facing eCommerce businesses when establishing partnerships.

Ashley shares strategies for promoting a livestream on social media and highlights the role of partnerships in business development and customer acquisition. She concludes by emphasizing the potential for untapped opportunities in collaborations beyond influencer marketing and the importance of nurturing relationships and raising each other up in the community.

Join the Live eCommerce private community: https://get.estreamly.com/community/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

Emma discusses content marketing and building strong connections with your audience. She explains the different definitions of live shopping, from in-app shopping to shopping from a social media post, and emphasizes the importance of converting viewers into paying customers. She also outlines the Ninety Five Media method, which involves setting goals, creating a strategy, executing that strategy, and analyzing data. She stresses the importance of data in marketing and explains why it is crucial to look at data on a weekly basis.

Emma also discusses the concept of content pillars, which include education, validation, and vulnerability. She explains how vulnerable content, which involves speaking about your brand journey and showing up as a human, can build deep connections with your audience. Additionally, Emma talks about the benefits of user-generated content (UGC) and working with influencers. She emphasizes the importance of building content around a goal and creating a 90-day marketing plan. Finally, Emma predicts that the future of marketing is video and discusses different approaches to building relationships with your audience, such as being authentic and relatable.

Join the Live eCommerce private community: https://get.estreamly.com/community/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

Get ready to learn from Nicole Rechtszaid, a livestream consultant specializing in influencer and brand marketing as well as short-form video and talent training. She is the founder of Ghost Agency, a women-owned creative agency in Los Angeles that provides scalable livestream and social media services to brands and influencers alike. While most agencies try to trap you into long-term deals for their benefit, they specialize in tailored consultation, transferring their skills and knowledge to avoid ongoing costs that minimize ROI.

In this episode, Nicole shares her valuable insights and experience to help listeners take their live shopping success to the next level. She discusses what a live streaming agency does and how to find the right person to host a live shopping event. She also shares steps to create a successful live ecommerce event like identifying the right host, creating an incentive for viewers to join the stream, designing a set, and fostering a sense of community.

Furthermore, Nicole also gives advice on how to protect your brand and audience from the dark side of live streaming. She offers up case studies of brands thriving on live components of platforms like TikTok and Twitch. Hear Nicole's opinions that differ from live shopping professionals. Don't miss out on this valuable episode that will take your content creation to the next level!

Join the Live eCommerce private community: https://get.estreamly.com/community/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

The US livestreaming market is expected to hit $25 billion by 2023. That's why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.

This episode centers on live shopping video commerce and advertising strategies. Ethan emphasizes the importance of a holistic approach to advertising to acquire and engage customers. He also highlights the value of live shopping in building a relationship with customers and fostering a sense of community. Hear his valuable insights into the world of advertising, stressing the importance of consistency, education, and retargeting strategies.

Join the Live eCommerce private community: https://get.estreamly.com/community/

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The US livestreaming market is expected to hit $25 billion by 2023. That's why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.

This episode discusses the changing consumer preferences and the importance of personalization for businesses. Eric explains that consumers appreciate personalization because it makes their lives better and they engage more with brands that provide it. Nicolas and Eric discuss the power of personalization in conversation and how it can lead to better communication and relationships. They also discuss the issue of annoying popups that disrupt the user experience and ways to increase average order value (AOV) on e-commerce websites. Free shipping is an important factor for customers, and it is important to strategically display important messages during the customer journey.

Live streaming and engagement with shoppers can be effective in increasing sales, as well as using product ratings and referrals. Finally, Eric shares his experience of being laid off three times in his career and how it impacted his life trajectory.

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The US livestreaming market is expected to hit $25 billion by 2023. That's why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.

Special guest Carla Titus is a finance expert with over 15 years of combined corporate financial planning, analysis, strategy, and established online business consulting. She provides fractional CFO services and financial consulting to business owners. Her approach is to empower business owners to achieve financial clarity and peace of mind so that they can get back to what they enjoy. The priorities for her clients range from having cash in the bank, paying themselves, and having a long-term profitable business that allows them to build personal wealth.

Sign up for her newsletter here: www.wealthworthwithin.com.

She shares her insights on how to increase your profit and customer retention by rethinking your pricing strategies and planning proactively. Carla also talks about the potential downsides of not preparing your business for the unknowns and how to demystify your numbers to make informed financial decisions. She gives valuable tips on how to plan and project your business finances and prepare for profit and owner payments even in difficult periods. Carla also discusses the pricing strategy framework that has helped her clients increase profit margins and stay ahead of the competition in a competitive market. Additionally, she shares her ideas on how to incorporate retention strategies to help consumers feel connected to your brand and turn them into ambassadors. Carla also covers cost-effective marketing strategies and financial planning for the short and long term, along with the pros and cons of recurring income like subscriptions and buy now, pay later. She gives insights on the benefits of investing in customer retention and shares how she thinks through increasing profit by driving customer behavior and creating urgency. Tune in to gain a deeper understanding of how to plan for the unknowns and turn your customers into ambassadors!

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The US livestreaming market is expected to hit $25 billion by 2023. That's why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.

In this episode, we explore the internal struggles that hold us back from reaching our true potential. Learn how to overcome self-sabotage and align yourself with your highest, most authentic self, all while distinguishing between business problems and personal blocks. Discover what head trash is and how to shift your mindset from focusing on losses to gains. Uncover the difference between competency doubt and self-doubt and gain insights into unconventional ways to host a live event as an introvert. Don't miss this opportunity to gain a better understanding of misunderstood concepts like boundaries and to gain the tools you need to overcome your inner critic and move forward with live shopping events.

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The US livestreaming market is expected to hit $25 billion by 2023. That's why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.

Which is most effective for your business: organic traffic with SEO or social media ads? Find out in this episode with special guest Brenton Thomas. He is an MBA graduate with 7+ years of paid search, paid social, organic social media, and SEO experience in both corporate and agency roles. He recently founded his own digital marketing agency, Twibi, working with clients across diverse industries to drive over $2 million in total revenue.

Get tips on the creative elements of ads, plus defining your target audience with privacy limitations. Find out how (and why) to get clear on your goals and timeline. Uncover in what case to do a Facebook vs a Google ad, and how to spilt your budget. Learn about running ads on your own vs working with an expert. Determine how much money to put aside to drive an audience to a live shopping event and how to optimize your ad setup. Figure out what to do if you're not ready to spend on ads and want to try SEO instead. Gain an understanding of how Brenton advises brands on using paid ads to drive traffic for live events. Discover organic approaches to networking. Hear Brenton’s approach to NFTs and how he's implemented SEO keyword research to create targeted content.

Join the Live eCommerce private community: https://get.estreamly.com/community/

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The US livestreaming market is expected to hit $25 billion by 2023. That's why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.

Learn how Wyatt got started in live commerce and the ways Buzzfeed and Amazon played a role in that. Hear Wyatt’s thoughts on whether live shopping is scaleable and the power of personalization through unique marketing experiences. Gain an understanding of how to bring a human touch to your marketing through live shopping. Find out what makes live content more successful in Asia and how we can apply that in the US. Uncover perspective on how consumers want to experience brands and conduct their research/pre-purchase journey. Discover where brands can see success and how to develop a custom playbook. Get tips on developing an effective strategy with creators and internal brand ambassadors.

Join the Live eCommerce private community: https://get.estreamly.com/community/

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The US livestreaming market is expected to hit $25 billion by 2023. That's why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.

Hear about the audience first business approach to creating a product your true fans are already interested in (plus what to do if you have a product but no audience). Discover perspective on creating valuable, focused, ad niche content. Get tips on building a solid plan to turn your platform into a business and diversifying revenue in order to succeed. Gain an understanding of why it’s risky to build on rented land and encouragement to develop assets off the popular platforms (like TikTok). Find out what Joe has learned from web3 experiments, including loyalty programs, NFTs, and social tokens; and uncover his top lessons from the 2008 recession.

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The US livestreaming market is expected to hit $25 billion by 2023. That's why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.

Special guest Taylor Capuano is the cofounder of CAKES body (https://cakesbody.com/), a brand dedicated to creating alternatives to the traditional bra while supporting women’s health. CAKES was in the top 1% of Shopify stores launched in 2022, has donated thousands of dollars to women’s health causes, and is surrounded by a growing community of supportive women.

Tune in as Taylor shares her experience of using TikTok to make waves in the eCommerce world. She shares her experience with supporting a brand as a spokesperson on QVC, as well as insights on how to monetize and social sell, the importance of being the face of the company, and creating unique content. Hear her advice on building trust through authenticity, and the difference between TikTok and Instagram for marketing. Discover why she doesn’t script videos and how she’s approaching influencer partnerships. Learn about key formulas and frameworks, like The Trust Factor, The Hype Girl Strategy, and Commission Breath. Get ideas for turning this innovative approach into live shopping events that convert. Taylor's journey as a scrappy, female business owner is a testament to the power of social media for eCommerce entrepreneurs. This is a great episode if you’re interested in personifying your brand and feel ready and able to be nimble on social media.

Join the Live eCommerce private community: https://get.estreamly.com/community/

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Special guest Sarah Williams is a seasoned on-air host and a leader in the quickly emerging, digital, shoppable livestreaming, space. In February 2021 she began a partnership with T3 Hair Tools as their spokesperson. In addition to representing T3 on various media channels including QVC, she has single-handedly built their shoppable livestreaming program and produces & hosts all of their broadcasts. Her unique and wholistic experience has garnered her acknowledgement from fellow industry leaders. Sarah was the on-air consultant for the first ever virtual Retail 10.10 Shopping Festival, in which 30 retailers participated. Including Guess, Macy’s and Longaberger. At Coresight Research’s Livestream Shopping pitch competition, Sarah was a judge alongside Guess CEO Carlos Alberini and Pharus Co-Founder Kenneth Harrell.

Learn the importance of preparation and authenticity as a brand spokesperson. Sarah explores creating your own opportunities and the challenges of being live. Get tips on how to start now to stay relevant and to consider the four pillars of successful streaming: consistency, improvement, humanization, and engagement. Hear how to build video hosting skills and develop trust with viewers. Gain perspective on how young artists can become a personality or creator via live events. Find out what Sarah believes to be the potential of shoppable livestreaming in the next 5 years.

Join the Live eCommerce private community: https://get.estreamly.com/community/

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The US livestreaming market is expected to hit $25 billion by 2023. That's why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.

Join the Live eCommerce private community: https://get.estreamly.com/community/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

When is the right time to focus on eCommerce SEO? Is it for everyone and every stage of business growth? Are you showing up for the keywords you want to show up for in search engines? This is what we explore with special guest Mariah Magazine, an SEO Visibility Strategist and Intuitive Marketing Expert for online business owners over at MariahMagazine.com. She’s a firm believer that showing up on Google and marketing your business doesn’t have to be as difficult & overwhelming as everyone makes it. Since 2015 she’s been helping clients increase their visibility and land amazing clients, customers, and opportunities without stressing about social media or paid ads. Check out her podcast: https://www.curiouslyguided.com.

Tune in to this episode and you just might get some wild results as quickly as 30 days like Mariah’s clients have achieved. Gain an understanding of how Google’s search engine works, such as the elements of long tail keywords and phrases. Hear Mariah break down what search bots do and explain the “golden crown of SEO data”. Find out why it's so important to consider the search intent and do keyword research before you implement. Learn the benefits and pitfalls of using AI tools, like ChatGPT, to create content. Uncover perspective other search engine indexes like Bing. Discover how to know if you’re on the right track with SEO and what conversion metrics you should track. Get tips on using video in your website strategy, such as using blog posts and YouTube.

Join the Live eCommerce private community: https://get.estreamly.com/community/

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Special guest Hilary Billings (https://www.linkedin.com/in/hilarybillings/)is a popular viral video creator and strategist who grew from 0-400k followers on TikTok in 40 days. She is also the Co-Founder and CEO of Attentioneers (https://www.attentioneers.com/freecall), where she leads a creative agency to help clients grow revenue and reach through viral short-form videos. As a strategist, she has worked with a gamut of high-performing entrepreneurs, including billionaires, Victoria’s Secret models, and New York Times best-selling authors. A former Miss Nevada, journalist, on-camera host, and tv producer, Hilary has also worked with national traditional media outlets including USA Today, E! News, and Extra! Entertainment Television. A sought-after business speaker, she’s shared the stage with William Shatner and Bon Jovi. Her insights have been featured in Entrepreneur, Huffington Post, and Thrive Global.

The downside of becoming popular on social media is attracting trolls in the comment section. On this episode, Hilary shares the best way to deal with and disarm haters, plus the surprising opportunities they brand. If you’re afraid to put yourself out there, tune in to hear how to decide what’s right for your company - being the face of the brand or working with a professional on-camera host. Learn how to stay ground in creating connection and relatability with viewers so you can earn their attention and engagement. Discover how to protect yourself from negativity and make content that converts. Get tips on moderating a live audience while maintaining authenticity and spontaneity. Hear Hilary’s advice on crafting responses to comments that better support your brand. Find out how to leverage the algorithm by creating creative videos that people can’t stop watching. Uncover the secret to getting people into a live stream and keep them there, while teaching them how to talk to you in the comments. Gain an understanding of Hilary’s curiosity approach that builds an audience’s trust in the long run.

This episode is brought to you by CreatorsLegal.com.

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In this episode, learn what a video hook is and why it’s important for watch time, and converting viewers. Hear examples of opening hooks that you can apply to your content and livestreams to grab attention. Uncover what influential Twitch streamers do well to engage their audience. Discover how to avoid coming across too salesy or manipulative on platforms like TikTok to make marketing a win-win for you and your viewers. Gain an understanding of how emotion plays a role in developing hooks. Find out what livestream developments Jake hopes for and predicts in 2023. Get ideas for making live videos based on current (and upcoming) trends, including “weird” content experiments you can use to stand out.

Join the Live eCommerce private community: https://get.estreamly.com/community/

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Learn how Michelle pivoted from health care to marketing, and what she did to support MIELLE Organics with their eCommerce strategy. Find out how going live was instrumental to marketing success and what types of campaigns help shoppers buy. Get encouraging tips on standing out amongst the competition in the market. Uncover the surprising benefits of attending local events and authentic connection with new people. Discover what organic social media means for a brand strategy and how collaboration is a powerful technique for small businesses. Gain an understanding of consistency and patience and how it helps an audience know, like, and trust your company. Hear Michelle’s marketing trend predictions for 2023 and how to evaluate what’s working (and what’s not).

Take Michelle’s advice: “Go live!” If you’re feeling unsure about this, keep listening because she offers a simple starting point that accounts for common concerns.

This episode is brought to you by CreatorsLegal.com.

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Discover the place of video in eCommerce, some examples of content to create, and where Brent sees the technology going. Find out how to optimize the shopping cart on a website and the “headless” model that creates new ways to make purchases. Get tips on choosing the right eCommerce platform based on your needs, resources, and business size. Learn what digital store owners often overlook when it comes to choosing a platform. Uncover tips on getting a plan in place that considers the long term impact and receiving support from an agency. Hear Brent’s marketing tips and the power of testing what works. Gain an understanding of how community gives you insight into the customer journey and provides an opportunity for honest feedback.

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

In this episode, you’ll hear summaries of expert advice on topics like live streaming production, online sales techniques, content marketing, and email newsletters. Learn how to prioritize your community and win together via co-creation via a personal, human connection. Discover ways to engage your live audience and digital customers without being too transactional or salesy. Get tips on cutting through the noise to connect with consumers by adding value and being genuinely kind in your marketing. Find out how live streaming can increase your support and build more trust in your brand. Uncover ways to produce content consistently and confidently experiment with new styles to figure out what works. Gain an understanding of how to create engagement in your live shows and private community.

Episodes referenced:

• Episode 53 - The Value of Livestreaming and Podcasting with Russ Johns
• Episode 49 - Serving Your Audience To Build A Valuable Brand with Cristina Cortes:
• Episode 48 - The Content First Approach with John Roman
• Episode 47 - Clear, Concise, and Correct Copy with Aimée Lopez: connect with your consumer
• Episode 46 - The Power of Conscious Co-Creation with Marci Zaroff
• Episode 40 - Skyrocket Conversions with Brand Scaling Frameworks from Chase Clymer
• Episode 43 - How to Be a Good Livestreamer with Dr. ELO
• Episode 32 - Adding a Human Touch to eCommerce Using AI with Valon Xhafa
• Episode 34 - Selling As A Life Skill with Patti Reilly
• Episode 39 - Creating The Best Customer Experience with Irina Poddubnaia
• Episode 28 - Using Email Newsletters To Drive Traffic Your Live Events with Meera Kothand
• Episode 26 - Engage Your Online Community with Carrie Melissa Jones
• Episode 20 - Embracing The Messy: Sales & Marketing Insights with Marcus Sheridan
• Episode 16 - Make Your Livestreams Binge-Worthy with Tracy Hazzard
• Episode 12 - The Future of Live Content & Virtual Events with Brian Fanzo

Interested in being a guest? Send in your pitch here: https://forms.gle/2dUcyCqRgmqdivuTA

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Special guest Matt Hodlofski has over 25 years of eCommerce experience within product marketing and sales. He's worked as a writer, producer and show creator at QVC and has spent the last 14 years as a partner at e6 marketing.

On this episode, hear about the evolution of live shopping and video commerce. Uncover what the girlfriend to girlfriend sales approach is all about. Learn how different generations shop online and engage customers who are on the fence about purchases. Find out how platforms like HSN and QVC are influenced by short form video content and other digital format developments to stay current and up to date. Discover the differences between trained on-camera hosts and influencers who sell on live streams, such as using consumer product blueprints. Get tips on entertaining and educating, and how storytelling can be weaved into brand promotion. Gain an understanding of the pros and cons of appearing on HSN and QVC, and how someone like Matt can take your brand from point A to point B.

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Our special guest Russ Johns is a content creator and technology enthusiast. He is certified in Dubb training, livestreaming, and podcasting. Russ believes that everyone has something valuable to share with the world, and he enjoys helping people find their voices and share their messages. When he's not creating content or helping others create theirs, Russ can be found exploring new technologies or spending time with his family.

Find out how Russ uses Dubb to build engagement, communicate with podcast guests, and create funnels. Get tips on offering value during your outreach and go the extra mile to build relationships. Uncover the advantages of live streaming over podcasting, and how to engage a live audience. Hear Russ’ tactics for creating memorable, interactive experiences with his community. Gain an understanding of the journey of a business podcast and how to avoid treating it as just another task. Learn Russ’ perspective on why it’s time to shift to a different online/social media model. Discover the art and science of marketing to create superfans who are involved with your professional mission.

This episode is brought to you by CreatorsLegal.com.

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Special guest Greg Writer has over 35 years of experience in corporate finance, capital formation, executive level management, mergers & acquisitions, software development, licensing & distribution, and sales & marketing. He is often referred to as “The Entrepreneur’s Best Friend” because he helps them raise capital, market their businesses, and ring the cash register.

Learn how Greg navigates the complexities of the legal side of eCommerce. Get a perspective on product sourcing and fulfillment when working with creators. Hear about the “middle class” of influencers and how they can become more successful. Find out what Greg learned from working with celebrities on their online stores and drop-shipping. Gain an understanding of what prevents creators from doing more in the eCommerce space and how to build a better, optimized model.

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Uncover his perspective on how to be more professional and legally protect your content. Hear about Eric’s background and how he got started supporting content creators with legal support. Learn how being detail-oriented as a company created a better client experience, all the way down to coffee service. Discover Eric’s advice on protecting your content as a brand and an influencer, including the importance of contracts. Get tips to ensure that you’re covered all the bases in collaboration amongst everyone involved. Find out what he recommends for live streamers to avoid problems (like licensing material), especially when they’re sponsored shopping events. Gain an understanding of copyright laws and FTC regulations, and how this differs from country to country.

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Hear about Smitha’s background in technology and the challenges she faced being the only woman in the room. Learn how she became her own boss with a firm and how that lead to co-founding eStreamly’s live streaming platform with Nicolas. Find out what advice Smitha has for young girls who are pursuing a STEAM career and where to find opportunities in traditionally male-dominated fields.

Then gain a deeper understanding of Whitney’s background, including how she became a full-time content creator. She shares how tech and being an early adopter has played a role in her podcasting career and interest in web3. Discover her tips for parents with children who want to be influencers.

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Special guest Cristina Cortes https://ccortes636.wixsite.com/cristinaalid coaches nano-influencers and small business owners on how to monetize their Instagram and TikTok to build their personal brand and business. She teaches content creation, how to generate leads, how to be authentically you online, and how to create your content strategy that supports your business goals. Find her on TikTok and IG @cristinaacortess

Discover how to better understand, nurture, and serve your social media audience through comments, DMs, and polls. Learn the benefits of an email list and sending newsletters for creators and business owners. Get tips on deciding what content to create in your videos and text-based content (and how to make it valuable). Find out how to promote products without coming across too salesy. Uncover the surprising benefits for companies collaborating with nano-influencers, especially those who have engaged, niche communities, and where to find the right partner. Hear tips on optimizing content to attract consumers and clients. Gain an understanding of making a live shopping event a win-win for an influencer/host and the company behind the products.

Please fill out eStreamly’s survey about selling on social: https://forms.gle/Sw7iz95nGaWwy2wk6

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Special guest John Roman led several successful sales organizations in the telecommunications and software space for almost a decade. Then, he began investing in companies predominately in the eCommerce arena, including BattlBox, where he now serves as Chief Executive Officer. On this episode, hear the story of BattlBox and how the subscription box company leads with content first approach (and community second). Discover how John became part of a Netflix series to take video to the next level. Learn about what social media platforms the brand prioritizes and how that’s evolved. Find out how BattlBox repurposes content into short-form videos. Get tips on working with influencers to promote products and what content performs best today. Uncover perspective on where to prioritize your advertising budget. Gain an understanding of how to evolve with the times and how to benefit from your community involvement.

Check out his blog for a look inside the minds of the best and brightest in the eCommerce industry: https://onlinequeso.com/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Special guest Marci Zaroff is an ECOLIFESTYLE PIONEER. As the Founder and CEO of ECOFASHION CORP, Marci coined the term “ECOfashion” in 1995 and is an internationally-recognized ECOlifestyle expert, educator, innovator, serial entrepreneur, and Author of “ECOrenaissance: Co-Creating A Stylish, Sexy, and Sustainable World,” (Simon & Schuster.) Founder/CEO of ECOfashion Corp—a “Greenhouse of Brands”—including B2B turnkey sustainable fashion and home manufacturer METAwear, regenerative/organic cotton farm project RESET, affordable, size-inclusive, QVC/mass market organic lifestyle brands Farm to Home and Seed to Style, and new D2C (e)co-creation retail platform, YES AND. Also, the Founder of Under the Canopy, Producer of “THREAD Documentary I Driving Fashion Forward,” and Co-Founder of Good Catch, BeyondBrands, and The Institute for Integrative Nutrition, Marci has been instrumental in driving authenticity, environmental leadership & social justice worldwide for over three decades. Board Member of the Textile Exchange and Organic Center/Organic Trade Association, and recipient of countless awards, she’s also featured in the book “ECO AMAZONS: 20 Women Who Are Transforming the World” and a Henry Crown Fellow of The Aspen Institute. @marcizaroff.

Hear about Marci’s experience with QVC and USNow.com, what it took to work with them, and her key takeaways from that partnership. Find out why she’s known as the Martha Stewart of an eco-lifestyle and how that helped her become an icon in the sustainable fashion field. Discover the key that unlocks success today. Learn how she pivoted from being in the studio to producing live streams at home. Get tips for your shopping event and the benefits of recording from your home. Uncover her tips for overcoming challenges like engaging with your audience. Gain an understanding of the importance of co-creating and telling stories with partners in alignment with your brand. Receive advice for selling as a startup or small online business.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist



Get marketing best practices here: https://try.estreamly.com/marketingbestpractices

Hear how the talent industry has evolved over time as digital content has evolved and how it compares to traditional entertainment. Find out what Damian thinks of the future of multichannel networks and their place in live-streaming. Uncover your perspective on working with talent and how to balance your budget. Get tips on finding the right creator for your live event campaign. Learn about accessing data from live shopping. Gain an understanding of how to get started in the streaming space. Discover Damian’s top advice for brands and talent to achieve the best results and delight customers.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Hear perspectives on the latest rumors about live shopping. Learn about Carmen’s experience as a host in China for the first ever Aliexpress 11/11 (Single's Day) shopping festival for Spain and LATAM back in 2016. Discover why marketing is vital to the success of a live shopping event. Find out the differences between livestreaming in China, UK, the US and Latin markets. Get tips on setting expectations for sales and results from a live event. Gain an understanding of how to select an effective host. Uncover Carmen’s three steps for success to get results and get encouragement if you’re feeling hesitant about doing shopping events.

Feeling inspired by this episode? Sign up for Get Live Ready for the Holidays, which is a FREE 3-month long livestream shopping program.

We also have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Hear how he handles unexpected issues during a live stream and what he does to prepare for bad tech days. Get tips on starting out with live events and how to learn how to be good at hosting. Learn about building a live audience using consistency. Discover tips on getting to know your audience so you can optimize your streams and understand their pain points. Uncover the difference between selling, showcasing, and giving value to viewers. Find out what Dr. ELO expects for the future of live commerce and how he stays relevant with trends within online sales. Gain an understanding of how to get started and struct your streams, plus the benefits of going live every day.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

The US livestreaming market is expected to hit $25 billion by 2023. That's why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.

Learn how eCommerce buyers are influenced by social media and use it to discover what to buy. Discover ways to take full advantage of the most popular social networks. Gain an understanding of where your ideal audience is spending their time and what they like most on each platform. Find out how to reach your target market and get tips on gaining visibility through optimized content. Uncover the latest ways to interact with consumers, so you can improve your products and marketing. Hear how digital media has changed the way consumers behave towards brands.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

The US livestreaming market is expected to hit $25 billion by 2023. That's why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.

Special guest Joshua Kreitzer is Founder & CEO of Channel Bakers, a global agency that serves as a "one-stop shop" for eCommerce, advertising, branded story telling and analytics. The team drives incremental growth for brands large and small on Amazon and other online retailers like Amazon, Walmart, Target and Tesco

Josh is a 20-year technology marketing veteran and among the pioneers transforming digital advertising. Since 2015, Josh has scaled Channel Bakers from startup to a fully independent global retail media agency with five offices around the world and more than 200 employees. In the process, Channel Bakers has garnered international awards for its agency culture, along with positioning countless CPG product brands on platforms such as Amazon.

Hear what Josh thought about Amazon Prime Day 2022 and how it was different that previous years. Find out why he’s becoming more interested in live streaming creators. Discover the magic sauce that make a product video stand out. Gain an understanding of creating an emotional attachment to potential buyers through reinventing your content. Learn how to think through what you want to say in your videos and how to stay top of mind with shoppers. Get tips on using platforms like TikTok to benefit from modern product discovery and customer decision making.

Article referenced by Nicolas: https://www.marketplacepulse.com/articles/prime-day-is-social-commerce

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Chase Clymer is the Co-founder at Electric Eye where he and his team create Shopify-powered sales machines from strategic design, development, and marketing decisions. He is also the host of Honest Ecommerce, a weekly podcast where we provide online store owners with honest, actionable advice to increase their sales and grow their business.

Find out why Chase doesn’t recommend offering coupon codes. Get tips on communicating with your business team and customers to create more clarity and reduce issues. Learn about Chase’s mathematical sales equation (his Brand Scaling Framework) and how it can improve KPI amongst privacy changes. Hear his perspective on optimizing conversation rates and how brands can maximize reach via video content. Discover the factors that enable you to increase Average Order Value (AOV). Uncover advice on cross selling with partners and the benefits of leading with value.

We also touch upon the importance of prepping for winter holiday sales. Gain tactical suggestions for getting ready for big days like Black Friday and gift shopping. eStreamly is launching a livestream shopping program to support your journey. With this program you will have support you, and we are partnering with expert in ads, training, finding the right host. Learn more by emailing hello@estreamly.com

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices

Today’s guest Irina Poddubnaia is a SAAS founder and a business consultant who specializes in Operations and Processes Optimization. Irina has a lot of experience in eCommerce over 8 years with its different challenges and obstacles, from running a fulfillment center in China where she was living for over 2 years to launching her own software @TrackMage.

@TrackMage allows eCommerce stores to have 5-10% extra sales by simplifying the customer experience. It allows them to track their products on the platform and do the upsell then automatic follow-ups for reviews. Download Irina’s free ebook, How To Make 5-10% Extra Sales On Autopilot Without Increasing Your Ad Spend Or Hiring More Staff: https://trackmage.com/flywheel-extra-sales/.

Learn how to create the best post-purchase experience for customers and get extra sales from existing customers. Discover what makes for a great sales journey and how to effectively communicate to get the attention you want. Get tips on managing expectations on all ends of fulfillment. Gain an understanding of when a customer needs your empathy and how to manage the time and money it takes to offer quality support. Uncover tips on offering effective product tracking and developing automated messaging. Hear about overcoming points of friction as a small business throughout the entire eCommerce fulfillment process.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

The US livestreaming market is expected to hit $25 billion by 2023. That’s why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.

Our special guest is Justin Moore, Sponsorship Coach and Founder of CreatorWizard, a school & community that teaches you how to find & negotiate your dream brand deals so that you stop leaving thousands on the table. Justin and his wife have made over $3M working with brands including on platforms like Amazon Live so happy to share my tips & tricks for making sponsorship income more predictable!

The latest announcements from eStreamly: https://try.estreamly.com/liveselling

Justin starts with his background being a content creator for over 10 years, which leads to his recent experience with Amazon Live during Prime Day. He explains that we’re still early to live commerce as brands and content creators. Learn why it’s important to hone your live shopping expertise now so there are more partnership opportunities in the future. Find out what’s key to making a successful sponsorship and how companies and influencers can both win. Hear Justin’s perspective on conducting professional communication via email and beyond. Discover the number one biggest mistake brands make when working with creators and how to prevent it. Get tips on generating more money from your live video collaborations. Gain an understanding of audience personas and demographics, and how that fits into your project planning. Uncover the number one decision brands need to make when it comes to influencer marketing.

All of this and more expert advice and insight from Justin - this is a jam packed episode! Join Justin’s free weekly newsletter with paid brand sponsorship opportunities (and details on his incredible courses): creatorwizard.com/join

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices

Tune in to discover how story sells a product and ways to tell a brand story through shoppable social and eCommerce. Hear Paul’s perspective on VR, AR, and the metaverse and how that pertains to livestreaming. Find out why marketing has a bigger seat at the table post-pandemic and what that means for your business. Learn about building systems via virtual collaboration and partnerships. Gain an understanding of meeting customer expectations. Get tips on creating content and a digital community.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Find out why you need to define your target audience before you start creating content. Learn how to identify your ideal client, figure out where they are on social media, and communicate what makes your brand different. Discover the three content pillars and how to structure your posts for success. Hear tips on repurposing your live streams to other platforms and how eStreamly can support with this. Get tips on scripting your videos with talking points and using tools like teleprompters.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Find out how Aida reaches her ideal customers through SEO and targeted email marketing. Hear her experience with influencers and how they fit into the company’s niche and core values. Receive best practices for working with content creators, such as establishing long term relationships. Discover what Aida learned from experimenting with affiliates partners. Learn how to stand out while performing influencer outreach that doesn’t feel transactional. Uncover why it’s beneficial to add your personality into your brand so customers can get to know you. Gain an understanding on how to measure success through social media and video marketing engagement.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Hear Patti discuss WIIFM (what’s in it for me) and the mental barrier people have to overcome in order to sell through live events. Learn how to keep an audience engaged during a long livestream through her “wash, rinse, repeat” framework. Discover how to lead with empathy and make it your superpower so you can sell to your dream buyer. Find out what best practices Patti learned from her experience at QVC, like finding comfort with viewers. Get tips on how to give “broadway” on camera while understanding that no one will be more excited about your product than you. Gain an understanding of the pros and cons of hiring a professional host or influencer to represent your brand or do the “heavy” work as a co-host. Uncover perspective on discounts, sales, bonuses, and other monetary incentives during live shopping.

Want Patti’s support? She offers multiple forms of support through her coaching, brand strategy, and consulting services offered on https://www.thepattireilly.com/.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Have you ever dreamt of making a viral video? Curious if entertaining content is the answer to driving traffic and increasing sales? Tune in to this episode to find out how to make that happen.

Our guest Joseph Wilkins founded ProCreative Studios in 2000, which produced infomercials, TV spots & marketing videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where he creates attention-grabbing "viral style" sales videos that get millions of views and convert cold traffic into sales. With 20 years experience, hundreds of millions of views and over $250 MILLION in career sales, Joseph enjoys sharing 8 steps anyone can follow to drive sales on his podcast "How To Make A Video Go Viral.”

Learn why Joseph transitioned from infomercials to making viral style sales videos. Find out if there’s a recipe for going viral and how results may differ from what you could achieve in the past. Hear about how pay-to-play paid video ads can act like a “magical vending machine” to generate ROI. Discover what it takes to be funny on camera (and when to avoid delivering jokes, especially in live streams). Get tips on capturing attention in the first five seconds of your content and how to successfully produce it for platforms like TikTok. Uncover the secrets to holding an audience’s attention and testing your videos for performance. Gain an understanding of how to stand out and be different with your online shopping events through strategies like gamification. Generate ideas from Joseph’s fascinating client case studies and his studio setup.

All this and more in this value-packed, entertaining episode.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Special guest Valon Xhafa shares how AI and behavioral science can reduce eCommerce cart abandonments and product returns. Valon is the founder of Behamics. In the past, Valon worked at Google as an AI scientist and in other research centers developing advanced AI approaches and algorithms. At Behamics, Valon is constantly working on finding new ways to apply AI to take the online shopping experience to the next level.

Learn how to optimize the shopping experience in real time to increase satisfaction. Discover ways to add a human touch to your customer service and sales. Get tips on helping shoppers make decisions based on behaviorial science. Receive insight on variables that impact purchase choices, like price and having too many options. Hear surprising facts, like how coupons impact return rates. Find out Valon’s thoughts on the future of online shopping.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Did you know that by 2030, over % of luxury purchases are going to be online? And that when a product is over $100, customers will have at least one question prior to purchasing?

In this episode, we welcome Olivia Steele, the president and CEO of Conversation Couture, which develops virtual retail sales training programs for luxury retail brands and sales specialists. Her company parallels the in-person luxury shopping experience and unlocks the full potential for virtual sales. Olivia has over 10 years of experience in the fashion retail industry, with a combination of corporate online merchandising and buying as well as in-store sales. In addition, Olivia has over 5 years of experience in the eLearning industry. This unique skill set combination provides Conversation Couture a leader who understands the luxury retail industry and target markets.

During this conversation, Olivia joins Nicolas and Whitney to discuss the importance of company training in simplifying the customer journey. She clarifies the difference between in-person vs online sales strategies. Hear about her experience working with content creators vs in-store specialists. Learn the difference between engagement and information sharing. Understand how to convert customers to special live stream shopping events through tactics like exclusivity to drive feelings of being special and empowered. Discover how to increase confidence in your sales specialists.

Find out why Olivia steers her clients away from discounting their products and what she recommends they do instead. Get perspective on demographics and how to overcome technology obstacles with older generations. Olivia even shares what luxury retail and NFTs have in common and what positive impacts web3 can make on the industry. All this and more in this value-packed episode!

Connect with Olivia:

• https://www.instagram.com/conversationcouture/
• https://www.instagram.com/olivia1jane/
• https://www.linkedin.com/company/conversation-couture/

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Livestream shopping is a skill set and we’re here to help you excel at it. Ultimately, our advice boils down to a simple piece of advice: Don’t sell, give.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

Get strategies for promoting your live events and offering the right kinds of lead magnets that relate to your brand. Learn what types of emails have the most impact and gather effective selling techniques for writing. Reverse engineer the newsletter process and create a marketing journey that primes your customers.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

Find out what they discovered from the speakers like Wally Koval, Jordan Harbinger, Alisha Ether, Jerod Morris, and Jay Clouse. Hear their thoughts on the web3 track and Rally.io’s presence at the event, including the opportunities with social tokens and NFTs.

Listen to Nicolas’ experience as a sponsor, including what went well and how he would do things differently in the future. Get insight into the benefits of attending CEX and similar creator events.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

Discover how to avoid the transactional dynamic of communities and live streams. Learn tips on engaging your people even when you feel stretched thin. Start with your why, get clear about your purpose and find balance in your business. Get perspective on metrics like total members and engaged members. Hear about developing community structure that leads to psychological safety.

Join the Engage Your Online Community Accelerator! Spring ‘22 cohort is open until May 12 (https://www.engageyouronlinecommunity.com/purchase).

Or learn year-round with 2 self-study courses: Brand Community Foundations (https://www.engageyouronlinecommunity.com/antiwaitlist-page) and Leading Online Communities (https://courses.carriemelissajones.com/leading-online-communities)

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Hear how they help users market themselves and use in-person events to build relationships. They also talk about finding the right influencers to market your brand and optimizing the campaigns for success. Get best practices for vetting content creators and creating long term partnerships. Understand the market research benefits of TikTok to understand consumer trends and improve your messaging.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

Connect with Robyn, listen to her podcasts, and get tips at https://marketplaceblueprint.com/

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

Plus, Nicolas and Whitney discuss their upcoming participation at CEX: https://cex.events/. MJ shares the upcoming Go Live and Sell series. And Nicolas gives a preview of the integration with Rally.io.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

Get in touch with Elena and listen to her podcast IDEAS+LEADERS https://elenapaweta.com/podcast

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

Learn how to communicate emotional content that is relevant to your audience. Find out how to get customer’s attention and stand out among a sea of competitors. Tap into the human spirit of your community and show up like their trusted friend. Shlomi also touches on how you can use new tools and developments like the metaverse.

Listen to Shlomi's podcast: https://www.visualstorytell.com/visual-storytelling-today

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

After running into some tech issues, Marcus shares tips on leaning into and embracing the messy parts of running a business and creating content. It’s part of living the digital existence! He also touches upon important questions to ask when creating marketing elements like your website. Tune in to learn valuable tips on the buyer’s journey and how to lay the foundation with basic principles. Discover best practices and surprising facts about what works best in video production. Hear Marcus’ views on web3 like crypto, NFTs, and the metaverse. Gain perspective on handling the shifting, rising tides in eCommerce.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and/or Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

Are you in pursuit of self-mastery? Our special guest Danny Zee is and he joins the show to discuss email outreach, affiliate marketing, and what it means to be a great leader. As COO of Swanwick Sleep, he has learned a lot about working with influencers. Learn how to find the right people and reach new contacts through methods like Instagram direct messaging. Get perspective on why newsletter (and even SMS) marketing are more reliable than social media and protect you from the algorithm. Understand how to make value beyond the dollars (while still achieving an ROI). Tune in for a jam packed episode about how to find success in the eCommerce space!

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

Michael has served hundreds of brands going into international markets and created thousands of successful marketing & branding campaigns. Email him at: michael@brandwide.io

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

Also explored: email marketing, speaker's and sales training, working with investors, and repurposing content

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

eStreamly empowers people to create revenue and be in control of their own brand.  Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

One of the beauties of livestreaming is you don’t need much more than a phone to get going. Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

Special guest Brad Powell is a wealth of knowledge when it comes to using live video to connect with community and customers. In this “master class”, he offers valuable tips on being remarkable on camera, creating engaging and genuine content, and overcoming fear of going live. It’s time to go live and start selling!

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

Brian Fanzo shares:

• how the live stream changed his life and career
• the mindset shifts required to build out goals, measure and track success
• finding your niche
• navigating work with sponsors and partners to make it valuable for both sides.
• working with artists and amplifying conversations. 
• how the marketing and sales industry is in the business of trust. 

Tune in to understand the value of going live. Now is the time to put yourself out there and tell your story! As Fanzo says, "just press the damn button!"

Learn more about Fanzo: https://brianfanzo.com/

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

Learn the easiest way to hire an influencer, how to select and setup your technology, connect your video to other social media platforms, and test everything out before going live. Get step-by-step tips for marketing and planning a live event through social media posts, email campaigns, and a landing page. Remember to add time in your calendar to repurpose content to social media. And most important, understand how all of this helps to drive engagement and sales.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

Learn the benefits of including live streaming for effectively promoting your brand and products. Discover how these video events can increase brand visibility, educate customers about your products, and contribute to market research. Understand the two ways of measuring a livestream ROI. Find out how to have an engaged community and a good conversion rate. Figure out how much money, time, and company resources it takes to run a successful a live eCommerce event. 

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

Watch Assunta's live shopping videos and follow to for alerts on upcoming events here: https://www.estreamly.com/assunta

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

Resources referenced:

• Instagram’s report: https://about.instagram.com/blog/announcements/instagram-trends-2022
• Hubspot 2022 social media predictions: https://blog.hubspot.com/marketing/social-media-predictions-2017
• Hootsuite: https://blog.hootsuite.com/social-media-trends/
• Adweek eCommerce Insights: https://mcusercontent.com/5d71f8753fa72eab4b72788c2/files/8402f574-55e2-829c-9e29-1e5f1193b84b/Adweek_Commerce_Week_Insights_MM_V2.pdf

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

Special guest Leslie Gottfried of Saltbox shares how the company helps entrepreneurs grow and scale their businesses from the ground up. They host an online webinar twice a month about marketing, how to raise capital, and showcasing the things they’re working on.

MJ and Whitney offer tips on how to overcome obstacles that are out of your control when it comes to a live event. They note how it's especially important to clarify what success means to you and your business partners.

Plus, Nicolas shares the history of eStreamly (and how he connected with Saltbox) to honor the 1 year anniversary of the platform.

Nicolas on Saltbox's Concrete Conversations: https://try.joinsaltbox.com/concrete-conversations/

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Join us live to ask questions on Clubhouse and Twitter Spaces every Tuesday at 1:30pm PT/ 4:30pm ET

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://streamify.store/livestreaming-checklistWhitney, Nicolas, and MJ discuss the Black on Black Friday live shopping event that eStreamly did with influencer Assunta Wilson. They share what went well, what they learned, and what they plan to implement for future events.

Check out the Black-on-Black Beauty Live Shopping Event recording here: https://estreamly.com/play?v=dE9KUOI3UCP

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Join us live to ask questions on Clubhouse and Twitter Spaces every Tuesday at 1:30pm PT/ 4:30pm ET

We talk about how transparency is important and that live streaming forces you to be authentic. For marketing, repurposing live content into sharable moments is very effective. It takes time to build an audience. Lots of consistency and practice go into getting people to show up to a live event. Experimenting along the way is key to maximizing your impact and achieving an ROI.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET