Feed Your Brand

10 Steps to a Manageable Podcast Social Media Plan

Mon, 27 Apr 2026 10:00:00 GMT

A manageable podcast social media plan must be built in one hour and focus on moving listeners from low-conversion social platforms to high-conversion podcast feeds. While social media engagement often hovers at a mere 1.3%, podcasting offers a massive 37% conversion rate, making it essential to treat social media strictly as a "growth tool" rather than a destination. By setting one clear business goal—like attracting high-authority guests or driving traffic to a full-length blog post—creators can avoid the "overthinking" trap and build a repeatable model that prioritizes human connection over corporate overbranding.

The key to preventing "podfade" and social media burnout is a "design of experiment" approach: starting with just one platform and one repeatable variable at a time. This episode breaks down the path from identifying deep audience psychographics to creating simple visual assets like "Ego Bait™" and quote clips that capture attention without clutter. By following a consistent seven-day content template and committing to a six-month measurement cycle, podcasters (or their assistants) can scale up to 49 touchpoints per episode, ensuring their show gets seen, heard, and rewarded in an increasingly crowded digital landscape.

Content Alignment: Making Every Word Work for Your Brand

Fri, 24 Apr 2026 10:00:00 GMT

Profitability in publishing and podcasting is not about volume; it is about content alignment—the strategic glue that connects your website, your email list, and your core business goals. In this expert-led episode, Tracy and Tom Hazzard are joined by Juliet Clark of Superbrand Publishing to discuss why so many creators find themselves shouting into a void. Often, an entrepreneur writes a book on leadership while their website still promotes a fitness business, leading to a "trust gap" that prevents sales. By aligning your messaging 18 to 24 months before a book launch, you prove your expertise through subtle, high-value content that builds a warm audience ready to buy your high-ticket services.

Building an author platform is the "rainmaker's" biggest challenge, yet it provides the most significant return on investment. The Hazzards and Clark emphasize the "BYOP" (Bring Your Own Personality) rule: you cannot automate your way to authenticity. While AI tools can assist with transcription and "shorts," the core message must be self-motivated and consistent. By treating your podcast as a companion piece or a teaser for your book, you create a content ecosystem where one hour of recording becomes a blog, a LinkedIn newsletter, and a lead magnet—effectively making every word work for you while you focus on growing your business.

Podcast Replay Stats: Do Reruns Cause Listener Loss?

Thu, 23 Apr 2026 10:00:00 GMT

Running podcast replays without a clear strategy often results in significant listener loss and a permanent dip in show authority. In this data-driven episode, Tracy Hazzard reveals illuminating research on the "replay trap." While many creators use reruns to take seasonal breaks, the statistics show an average 13.26% loss in listenership during the replay period and a lingering 10.65% drop even after new episodes resume. This "negative growth strategy" happens because loyal binge-listeners—your most valuable fans—often feel annoyed or abandoned when they see old content served as "new" in their feed.

If you need to step away from the mic, there are far more effective ways to maintain your "street value" than simply republishing old files. The Hazzards explain how Apple’s shift away from automatic downloads makes consistent publishing even more critical; if you go silent for too long, the algorithm may stop serving your show to subscribers entirely. Instead of straight reruns, consider touchpoint episodes: short, off-the-cuff updates that provide current value, or "Where Are They Now" follow-ups to popular interviews. By managing expectations and keeping a maximum three-week gap between new touchpoints, you can preserve your listener base and protect your programmatic ad revenue.

Podcast Video Marketing with Whitney Lauritsen: Grow Your Show

Mon, 20 Apr 2026 10:00:00 GMT

Podcast video marketing on Instagram requires a strategic mix of short-form Reels and vertical clips to capture attention and funnel scrollers back to your full episodes. Social media strategist Whitney Lauritsen explains that while conversion rates on social platforms are traditionally low, the high organic engagement of video makes it an essential tool for "broadcasting your passion" to a wider audience. By repurposing podcast recordings into 9:16 vertical clips and focusing on a strong hook in the first two seconds, creators can bypass "camera-ready" myths and use raw authenticity to build a know-like-trust relationship with their digital community.

Success in video marketing stems from understanding platform-specific rules and prioritizing consistent value over high production quality. The episode outlines a clear roadmap for podcasters: set a specific aim (like growing downloads), pick the right platform, and distribute content across TikTok, LinkedIn, and YouTube Shorts on a staggered schedule to avoid redundancy. Podcasters should record in Speaker View rather than Gallery View to ensure high-quality vertical cropping and utilize tools like Canva or InShot for simple editing. By delegating tasks like keyword research and caption writing to assistants, hosts can maintain a sustainable content calendar that keeps their show visible in ever-changing social algorithms.

Becoming A Podcast Guest Magnet: Sharing The Benefits Of Guesting On A Podcast

Sun, 12 Apr 2026 10:00:00 GMT

Whether you're just hitting record on your very first episode or you've got a seasoned show with thousands of listens, you may always be looking for that next big guest get. You know the one – that guest that doesn’t give podcast interviews often and is shielded by their team. But here's the thing – how do you make your podcast so irresistible that these fantastic guests are practically lining up to be featured? It's not just about getting them on air; it's about showcasing what’s in it for them – why your show offers an unparalleled platform for their message, their brand, and their reach. Get ready to turn your podcast into a magnet for the kind of guests that will genuinely boost your show's impact!

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Can Spotify Shut Down Your Podcast Due to a DMCA Takedown?

Fri, 10 Apr 2026 10:00:00 GMT

Yes, a single copyright claim can trigger an immediate removal of your entire show from Spotify, often without prior warning or due diligence. In this cautionary episode, Tracy and Tom Hazzard detail a shocking case study involving the podcast Women Leaders on the Move. Despite having over 300 episodes and a loyal following, the show was wiped from the platform due to an automated DMCA claim filed by an AI-driven "predator" company on behalf of a major publisher. This "take down first, ask questions later" policy highlights how platforms use the Digital Millennium Copyright Act (DMCA) as a shield, leaving independent creators to navigate a week-long recovery process entirely on their own.

The rise of AI search tools like Corsearch has created a "perfect storm" for podcasters. These tools often flag legitimate uses—such as an author mentioning a book title in their bio—as copyright violations. Because Spotify prioritizes "Safe Harbor" protection to avoid lawsuits, they rarely act as arbiters in these disputes. The hosts explain that for independent podcasters, there is often no "money trail" to justify legal help, making it essential to have a Standard Guest Waiver and documented permissions for every episode. This episode serves as a wake-up call to maintain high-touch relationships with guests and to be prepared to contact claimants directly rather than relying on platform support.

Podcast Succession: What Happens to Your Show if You Die?

Fri, 03 Apr 2026 10:00:00 GMT

Your podcast is more than just a hobby; it is a digital asset with "street value" that needs a backup plan. In this surprisingly urgent episode, Tom and Tracy Hazzard tackle the "taboo" topic of succession planning. Whether it’s a sudden death, a legal issue, or a messy business breakup, podcasts often vanish overnight because the host was the only one with the keys. The Hazzards explain that your show has tangible value—from its installed listener base to its SEO-rich archive—and leaving it without a roadmap is like leaving a house without a will.

The biggest mistake podcasters make is not owning the email address tied to their RSS feed. If a company email controls your show and you leave (or the company folds), you lose your show. Tracy and Tom break down how to create a "contract with yourself" to separate your personal brand—your voice and image—from the business entity. They also share smart ways to keep a legacy alive, like turning episodes into topic-based blogs, using AI to create an "honor agent" of your voice, or setting up a "hosting hiatus" to keep the show live while the family decides what’s next.

How to Say Thank You to Your Podcast Listeners Meaningfully

Thu, 05 Mar 2026 11:00:00 GMT

A truly meaningful thank you to podcast listeners involves moving beyond generic holiday greetings to offer sincere acknowledgment, specific appreciation, and exclusive value that recognizes their time and loyalty. While tools like AI can suggest typical "Thanksgiving-themed" scripts, the most impactful messages are those that feel personal and authentic, such as thanking listeners at the beginning and end of every episode to reinforce their importance to your brand. By prioritizing genuine connection over sales-driven tactics, hosts can build deeper trust and turn passive listeners into a dedicated, thriving community.

The path to building a loyal audience relies on the power of appreciation and creative recognition. Creators should implement Review Shout-outs to acknowledge individual fans, as this practice has been shown to exponentially increase engagement and review counts. Instead of standard "Cyber Monday" sales, offer exclusive rewards for listeners, such as free access to a training or a private Q&A session, which serves as a tangible thank you for their time. Finally, donating your "ad space" to a nonprofit of the month shows your audience that you are committed to using your platform for good, further strengthening the relationship between host and community.

Avoid Over-Guesting: Growing Your Podcast Authority First

Tue, 10 Feb 2026 11:00:00 GMT

Over-guesting occurs when a creator prioritizes appearing on other shows more than publishing and promoting their own episodes, leading to a significant imbalance in their authority ranking. If you guest on a high-authority show that is optimized better than yours, their content can actually outrank your own platform on Google and podcast apps, effectively pushing your show down in search results. To master appearances without losing ground, hosts must maintain a consistent weekly publishing schedule and ensure they are investing as much time in their own platform as they are in external publicity.

The key to a successful promotion strategy lies in the 1 to 4 ratio: for every four episodes you produce for your own platform, you should aim for one guest appearance on a non-reciprocal show. This balance ensures that you are constantly building your own "residual value" on Google and YouTube rather than just providing fleeting content for someone else's audience. By focusing on your own platform first, you avoid the trap of constantly restarting the "know, like, and trust" cycle with new audiences and instead leverage guesting as a targeted networking tool that supplements—rather than replaces—your primary brand voice.

How to Create a Simple Podcast Social Media Plan to Get Found

Fri, 06 Feb 2026 11:00:00 GMT

An effective podcast social media plan prioritizes discoverability over aesthetics by focusing on high-conversion platforms and a consistent, automated posting schedule. While social media conversion rates can be as low as 1.3% due to their "interruptive" nature, podcasters can significantly boost their odds by leveraging Google-owned platforms like YouTube and cross-linking to searchable WordPress blogs. By setting "starter goals"—such as attracting a specific audience or simply maintaining a "live and posting" status—creators can build a sustainable 90-day plan that refines their "hypothesis branding" without leading to burnout or "podfade."

The core of a simple social media plan lies in selecting one channel at a time to avoid overwhelm and utilizing a specific mix of multimedia assets. These assets include Episode Art, Guest Ego Bait™, Audiograms, and Video Memes, all designed to drive traffic back to your website rather than third-party apps like Apple Podcasts. To maintain a healthy audience relationship, follow the 30/30/30/10 rule: 30% original content, 30% guest/partner features, 30% interactive engagement, and 10% uniquely personal or "weird" content. Using tools like Buffer or MeetEdgar ensures your presence remains active, allowing the "residual value" of your content to work for you over time.

How to Optimize Social Media Profiles for Loyal Podcast Fans

Wed, 04 Feb 2026 11:00:00 GMT

Optimizing social media profiles requires shifting from a self-centered resume style to an outward-facing "digital trade show booth" that addresses the audience's specific pains and aspirations. Host Tracy Hazzard emphasizes that since most users are on social media for personal connection rather than business messages, your profile must serve as a compelling cold calling card. By customizing your name field with authority credentials and creating a strong, service-oriented headline, you transform a passive profile into an active lead-generation tool that builds immediate trust and invites meaningful connections.

Standing out requires a strategic blend of visual impact and clear messaging across all platforms. Creators should utilize impactful banners that account for device-specific overlaps, ensuring key branding is visible on both desktop and mobile. A frictionless call to action (CTA), such as inviting users to subscribe to a podcast, works best because it meets the user where they already are without requiring complex sign-ups. By treating descriptions as "service-first" summaries rather than personal histories and utilizing maximum character counts for searchability, podcasters can effectively turn casual scrollers into binge-listeners.

Boost Podcast Promo: Social Media Collaboration with Angie Lile

Wed, 04 Feb 2026 11:00:00 GMT

To boost podcast promotion, creators must shift from simply tagging guests to utilizing formal platform collaboration tools that place content on both the host's and the guest’s feeds simultaneously. Social media expert Angie Lile explains that while many podcasters are great at sharing their own episodes, they often miss the massive engagement boost that comes from authentic partnership. By using the "Collaborator" feature on Instagram or the collab options on Facebook, you incentivize the algorithm to favor your post, effectively doubling your reach and tapping into your guest's existing community without the need for expensive, fake audiences.

The secret to building an engaged, authentic community lies in human connection and a "common interest model" rather than relying on automated scheduling or paid ads. Angie highlights that the most effective growth happens when others advocate for your brand within niche groups or when you leverage "crossover" energy, similar to how major film franchises use character crossovers to drive viewership. By making the effort to post manually from a mobile device to access specific collaboration settings, podcasters can trigger AI-driven incentives that reward human interaction, leading to sustainable follower growth and deeper listener engagement.

YouTube Shorts Podcast: The Sweet Spot For Effective Posting

Fri, 12 Dec 2025 11:00:00 GMT

The key to successful YouTube Shorts for podcasters is finding a comfortable, sustainable posting frequency that consistently provides high-value content, primarily for promotional purposes. Shorts, which are vertical videos up to three minutes but often under 60 seconds, act as an audience magnet, driving viewers to your longer-form podcast content and attracting subscribers. To avoid burnout, experts recommend batch recording your clips and using them to answer simple, searchable audience questions to supplement the snippets taken directly from your episodes.

We will explore critical optimization tactics, noting that Shorts are driven by platform engagement (likes, shares, watch time) rather than traditional keyword matching. To capture attention in the short-form feed, videos need a strong hook in the first 30 seconds. For maximum search visibility, titles should be 40 characters or less, and while descriptions are less critical for search, they should utilize YouTube's upload defaults to include a consistent call-to-action and provide promotional links. Finally, creators should curate Shorts into categorized playlists on their channel to tell a coherent story and improve the viewer experience.

Video SEO: Why Your Podcast SEO Will Not Work For YouTube

Sat, 08 Nov 2025 11:00:00 GMT

Podcast SEO and YouTube Video Search Optimization rely on fundamentally different algorithms; you can no longer pretend your existing podcast strategy will work on YouTube. Podcast search operates on a relevance model—providing the closest match to your search query—while YouTube prioritizes engagement and platform retention over direct keyword matching to maximize ad revenue and keep users watching. This fundamental difference requires creators to choose between being a "video-first" or "audio-first" content producer and to develop separate, optimized strategies for each platform.

We’ll detail here the critical need to conduct keyword research in an anonymized way (e.g., incognito mode) to prevent your personal search history from skewing results and creating a "self-fulfilling prophecy." It explores why search terms that successfully rank a website on Google or a podcast in an app often return "no data" on YouTube, proving the disparity. For non-celebrity podcasters, adopting a podcast-first strategy is typically recommended, and leveraging third-party tools like TubeBuddy for video-specific optimization is essential to navigate YouTube's behavior-based search model.

Pause Like A Pro: A Strategic Guide To Taking A Podcast Break

Wed, 01 Oct 2025 10:00:00 GMT

Hold onto your microphones, podcasters! We're hitting the refresh button to bring you an even more electrifying experience! Get ready for a major glow-up on our YouTube channels and a supercharged coaching call mentorship format. We're talking next-level content and support to help you absolutely crush your podcasting goals in the coming year. We'll also keep you ahead of the curve, sharing the latest strategies and the "why" behind every change, so we can be your trusted guide in the ever-evolving world of podcasting. Hit pause for now, this will be worth the wait!

In the meantime - tell us what kind of podcast coaching you need. https://s.zoom.us/m/bZECFZAmD.

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Podcast Guest Confirmation Page: Cool Elements That Make Your Guest a Star

Tue, 23 Sep 2025 10:00:00 GMT

Ever wonder what happens after a guest says "yes" to your podcast? The secret to seamless, professional guest booking lies in a killer confirmation page and making your guest feel valued. Discover the essential elements you need to impress your guests, streamline your process, and ensure every interview goes off without a hitch. Don't miss these crucial follow-up strategies that will elevate your podcast and make every guest experience exceptional!

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Stream Like A Pro: Our Exact Video Podcast Live Workflow Revealed

Wed, 27 Aug 2025 10:00:00 GMT

Supercharging your podcast with a livestream can feel like conquering a complex maze! Setting up your podcast live workflow with a clear path from initial setup to flawless execution is absolutely critical for stress-free live videocasting. This isn't for the tech-challenged or those who want to just turn on the mic and wing it; this is pro stuff! Dive in to discover how to streamline your operations and deliver professional-quality content that truly captivates your audience, without ever needing to press play on the video!

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Podfade Prevention: Recover from Burnout & Avoid Podfading

Wed, 06 Aug 2025 10:00:00 GMT

Preventing burnout requires a shift from a "pinky toe" commitment to a systematic "all-in" approach that prioritizes Frictionless processes and realistic expectations. Many creators suffer from podfade—simply stopping their show without warning—because they allow repetitive, mundane tasks like manual scheduling and heavy editing to drain their creative energy. To avoid this "sprint in a marathon" trap, podcasters must implement automated systems, such as self-scheduling calendars and streamlined production workflows, allowing them to focus on the high-value conversations that ignite their passion rather than the labor-intensive minutiae.

Sustainable podcasting success depends on moving past the initial 25-episode "hump" by seeking expert guidance and honest show evaluations. If you find yourself in the "agony of burnout," the solution isn't necessarily to push through blindly, but to seek a Podcast Power Appraisal to identify where your show is providing hidden value—your "three feet from gold" moment. Whether you decide to pivot your format, adjust your publishing cadence, or eventually give yourself permission to quit, the critical rule is to never ghost your audience; concluding your show with a dedicated final episode or a "gift" series ensures you preserve your brand authority and the residual value of your website’s SEO.

Secure Big Podcast Guests: High-Profile Interviews With Targeted Podcast Guest Outreach

Wed, 23 Jul 2025 10:00:00 GMT

Want to skyrocket your podcast's influence? Imagine interviewing the biggest names in your industry! This article spills the secrets on how to snag those dream guests. We'll show you exactly how to find the right fit and build awesome connections to land those high-profile interviews you've always dreamed of!

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The Shocking Podcast Failure Truth: Why 1,200+ Podcasters Quit (And The 10 Signs Your Podcast Is Next)

Wed, 16 Jul 2025 10:00:00 GMT

Discover the hidden pitfalls that led countless podcasts to fizzle out, leaving hosts and listeners alike in the lurch. Our exclusive research reveals the surprising truths behind why over 1,200 shows vanished giving up all their content and residual value, and what critical mistakes you absolutely must avoid. Uncover the subtle yet significant factors blocking your path to podcasting success before they derail your dream.

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Why Accurate Podcast Transcripts & Video Caption Editing Are Critical in an AI World

Wed, 02 Jul 2025 10:00:00 GMT

In this crazy AI world we live in, if you're not carefully editing the captions and transcripts for your podcasts and videos, you're risking your brand and your human connections. Skipping out on making your content accurate doesn't just make it harder for people to use; it seriously messes with how easily folks can find you online. If you're not doing proper podcast transcript optimization and video caption editing, you're degrading the value you spent time to record. This is not just about technical things like long-tail keyword ranking for audio or enhanced video SEO. Since AI content analysis is already the norm now, sloppy transcription can totally confuse your search worthiness, which then dings your brand authority in search and means fewer people see your stuff. Making sure you have accurate podcast show notes and searchable video transcripts isn't just a nice-to-have anymore; it's digital brand reputation management and making sure your content gets found and understood by both real people and those smart AI systems.

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Why Podcasters WIN At AI Messaging And Everyone Else Is Playing Catch-Up!

Wed, 25 Jun 2025 10:00:00 GMT

In a world increasingly dominated by AI, personal connection is more important than ever, and you, as podcasters, have a natural advantage! While AI can generate content that sounds personal, even friendly, it can never replace the unique value of your persuasive voice in establishing a deep connection with your audience. Remember that feeling when you hear a mentor’s advice in your head? That's the level of connection your listeners crave, where they feel your voice in their head. The key is, when using AI, use your podcast content to your advantage and always maintain a real and personal touch in all your interactions. Don't let AI make you impersonal! If you don't start personalizing your messages with AI now, you risk losing your podcaster’s edge.

Podcast Cover Art Rights: What You Need to Know Before Launching Your Show With Gordon Firemark

Wed, 18 Jun 2025 10:00:00 GMT

Navigating the intricate world of digital content, involves the often overlooked but critically important area of intellectual property rights. The Podcast Lawyer™ Gordon Firemark joins us for a discussion from podcast cover art rights to clearances to managing permissions for guest images to exploring the complexities of AI-generated graphics. Protecting your podcast's IP is essential to avoid legal pitfalls and maintain creative control. The nature of podcasting requires fore-thought and strategies for safeguarding names, images, and likenesses, especially with the evolving challenges and implications of digital content creation.

Listen up podcast creators, this could make or break your show’s future! Tune in as the Podcast Lawyer™, Gordon Firemark helps us sort out who owns what in the independent podcasting world. Find out how to stay on the right side of podcast ethics and content creation Wednesday at NOON PT.

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Increase YouTube Watch Time Hours: Tips To Hook Viewers & Maximize Engagement With Fran Asaro

Wed, 11 Jun 2025 18:59:00 GMT

Listen up! To seriously crush it on YouTube, views ain't the whole story—you’ve gotta get people hooked and keep them watching, stacking up those sweet video watch time hours. Forget clicks alone, it's watch time that's your ticket to making money. First thing's first, grab their eyeballs in that first minute, skip the boring intro, and hit 'em with a hook that screams, "Stay tuned!" Throw in some cool visuals and sounds to shake things up, plus those cards and end screens to steer deeper and rack up those hours. Bottom line? You gotta grab viewers AND keep them watching the whole thing to win the YouTube game.

That’s exactly what Fran Asaro and Tracy Hazzard, our resident content experts advise for maximum success. So, join them and put in that watch time hour with valuable content that will up your podcast and videocast game today!

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Stop Guessing: Podcast Niche Specialization Attracts Action-Taker Listeners

Wed, 04 Jun 2025 10:00:00 GMT

Stop trying to please everyone! Abandon vague demographics and zero in on a razor-sharp, in-demand podcast niche topic where listeners crave expert guidance. This targeted approach is your podcast’s power move—it draws in loyal followers and engaged action-takers. Quit diluting your message; carve out a focused niche where you can bring your unique perspective. Then witness your show ignite with real connections! Discover how to find your podcast niche and become the definitive authority on that one vital subject matter, so you can stand out against all the digital noise.

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Master Podcast Content Calendars: Streamline Your Workflow to Grow Your Audience

Wed, 28 May 2025 10:00:00 GMT

Ready to ditch the podcasting overwhelm and actually have some fun? Unlock the secret weapon behind super successful shows: a killer, streamlined content calendar. Whether you're a natural organizer or not, you'll snag proven strategies to line up awesome guests, map out engaging topics, and watch your audience totally blow up organically. Discover a "competitive brainstorming" method to spot content gaps and must-have guests. Plus, see how AI tools like Gemini can be your new best friend for whipping up episode titles, crafting show notes, and automating your whole planning vibe. We'll even clear up the difference between your recording and publishing schedules, and show you how one simple Google Doc keeps your entire podcasting game on track. You'll also grab genius co-hosting tips and guest prep hacks for consistent, high-value content. This is your ultimate guide to podcasting with clarity, creativity, and way less stress!

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Decoding Discoverability: What Works For YouTube Optimization Vs Podcast Optimization With Fran Asaro

Wed, 21 May 2025 10:00:00 GMT

What's the secret to getting found online? It feels like playing two different games, doesn't it? On one side, you've got the vast world of YouTube, a visual powerhouse driven by algorithmic mystery. On the other, the intimate, audio-focused landscape of podcasts, where connection and consistency reign supreme. So, what truly works for discoverability? Are the rules the same, or are we navigating entirely different universes?

Today on Feed Your Brand, Fran Asaro joins hosts Tom Hazzard and Tracy Hazzard as they decode the often-confusing world of online optimization. Fran is a YouTube mentor, partner, and strategist. Tune in as they pit YouTube's rapid-fire search engine against podcasting's loyal listener base, while asking the big questions: What truly captures attention, and what keeps it? Is it all about trending topics and rapid-fire content, or is there a quieter power in consistent, evergreen material? From the critical role of audio to the surprising truth about 'views' versus 'listens,' we're dissecting the core elements that make your content pop. Get ready to uncover the fundamental differences and unexpected commonalities that will reshape your strategy for both platforms.

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Nonprofit Podcasts: A Guide To Sharing Your Mission And Increasing Your Impact

Wed, 14 May 2025 10:00:00 GMT

In a world clamoring for attention, how do you ensure your non-profit's vital message breaks through? Welcome to Feed Your Brand! This week, Tom Hazzard and Tracy Hazzard explore the compelling answer: nonprofit podcasts. They delve into why this medium is uniquely positioned to foster deep connections, build trust, and ultimately amplify your cause to those who need to hear it most. Get ready to discover how to turn listeners into advocates and fuel your mission with the power of audio.

The Self-Published Author's Guide to Podcast Book Marketing with Juliet Clark

Wed, 07 May 2025 10:00:00 GMT

Are you a self-published author tired of your book launch falling flat? It's easy to publish, but cutting through the noise to find your readers is the real challenge. In this episode of Feed Your Brand, Tom Hazzard and Tracy Hazzard tackle that head-on! Join Tom and Tracy as they dive into "The Self-Published Author's Guide to Podcast Book Marketing" with expert Juliet Clark, and discover how to tap into the huge opportunity of podcasting to build your author platform and create a buzz that actually sells books. We'll explore actionable strategies, from repurposing podcast content to crafting companion podcasts, to help you finally connect with your ideal audience and transform those crickets into a crowd.

Podcast Batch Recording: The Ultimate Guide to More Podcasting with Less Work

Wed, 30 Apr 2025 10:00:00 GMT

Time management and finding the best time to record is among the biggest issues for a lot of podcasters. One of the best solutions to this problem is batch recording, where you record several episodes in just one session. Tom Hazzard and Tracy Hazzard discuss how to do this the right way to save time, get ahead of your schedule, and avoid podcasting burnout. They also share practical tips on managing a huge chunk of files and how to make hours of recording way easier to handle.

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Time For A Podcast Gear Upgrade: Level Up Your Podcast Audio Quality

Wed, 16 Apr 2025 10:00:00 GMT

Tax season is over, and if you're a business owner or entrepreneur, hopefully, you got a refund. But if not, maybe it's time to reconsider how you run your business. In this episode of Feed Your Brand, Tom Hazzard and Tracy Hazzard share their journey from relying on a CPA to taking control of their taxes, and how they reinvested their refund into upgrading our podcast gear. They discuss the importance of quality equipment, the impact of tariffs on prices, and why now might be the best time to invest in your podcast's future. Plus, they provide links to our recommended gear and share tips on how to get the most out of your investments. Tune in to learn how to make the most of your tax refund and take your podcast to the next level.

Optimize Your Podcast Social Media: Exact Image Sizes That Boost Podcast Impact

Wed, 09 Apr 2025 10:00:00 GMT

Are your social media posts falling flat—even though you’re checking all the boxes? It might not be your message… it might be your format. In this must-listen episode of Feed Your Brand, Tom Hazzard and Tracy Hazzard unveil the 2025 Podcast Social Media Size Blueprint—and trust us, it’s so much more than just pixels and post dimensions. Tracy dives into three game-changing principles that cut through the noise of algorithm shifts, AI overload, and content fatigue: Keep it simple. Keep it human. Keep it unfiltered.

Whether you're a podcaster trying to grow your audience or a business owner tired of chasing trends that don’t deliver, this episode will help you stop guessing—and start connecting. Ready to build a social media presence that actually works in 2025? Hit play now, and don't forget to grab the free downloadable blueprint at podcastersunited.org.

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Don't Buy Fake Podcast Reviews! Building Authenticity for Your Podcast and YouTube Channel

Wed, 02 Apr 2025 10:00:00 GMT

Fake podcast reviews may seem like a harmless shortcut, but today on Feed Your Brand, Tom Hazzard and Tracy Hazzard dive into why they can seriously backfire. From damaged credibility to falling victim to inflated numbers, they uncover the hidden dangers of buying fake reviews and why you might want to rethink the temptation to ‘boost’ your show. Tune in and discover how your podcast can grow authentically, without relying on fake numbers, and why the real value lies in building genuine engagement. Don’t miss this episode—your podcast’s future could depend on it!

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Podcast Scripting: How NOT To Plan And Structure Your Episodes

Wed, 26 Mar 2025 10:00:00 GMT

Are you unintentionally killing your podcast with scripts? Join us on Feed Your Brand as Tom Hazzard and Tracy Hazzard reveal why scripting your show could be your biggest mistake. From awkward deliveries to losing your authentic voice, they share real examples—including insights from professional comedians and podcasters—who struggled to keep their shows genuine. You’ll learn why leading with the ‘why’ is the key to captivating listeners and how to break free from scripted monotony. If you want to create a podcast that feels natural, engaging, and truly YOU—don’t miss this episode!

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Your Podcast Trailer Is Your 30-Second Audition - So Hook Listeners And Leave Them Craving More

Wed, 19 Mar 2025 10:00:00 GMT

Are you missing out on new podcast subscribers simply because they don’t know what they’re missing? Today on Feed Your Brand, podcasting pros Tom Hazzard and Tracy Hazzard reveal the secret weapon for attracting more listeners: a powerful podcast trailer. Whether you’re a seasoned podcaster or just starting out, you’ll learn why a trailer is no longer just a nice-to-have—it’s a game-changer.

Tom and Tracy break down how to craft a magnetic trailer that hooks listeners in under three minutes. They explain why your trailer should be personal and inviting—not just a recycled intro—and share expert tips on scripting, structuring, and optimizing it for maximum impact. You’ll also find out why using the same trailer for YouTube and podcasting can be a big mistake—and how to tailor each one for the right audience.

If you’re ready to amplify your podcast and ignite your subscriber growth, hit play now and take your show to the next level!

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Beyond Videos: How Your YouTube Channel Brand Builds Your Podcast Audience With Fran Asaro

Wed, 12 Mar 2025 10:00:00 GMT

Want more eyes on your YouTube content? A well-organized channel is the secret sauce to boosting discoverability and building a loyal audience. When your channel is optimized, it’s easier for viewers to find your videos—which means more views, more subscribers, and even more podcast listeners! In today’s episode of Feed Your Brand, Tom Hazzard and Tracy Hazzard sit down with YouTube growth expert Fran Asaro. She reveals why a strategically designed YouTube channel does more than showcase your content—it strengthens your brand and fosters a thriving community of dedicated followers. Don’t miss out on Fran’s expert tips to turn your channel into a powerful audience-building machine.

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Podcast Email List: Secret Weapon Or Wasted Effort For Podcast Hosts

Wed, 05 Mar 2025 11:00:00 GMT

Is your podcast email list your secret weapon or just a waste of effort? If you're not collecting emails, you’re missing out on a powerful way to connect with your audience—one that Apple, Spotify, and social media algorithms don’t control. Today on Feed Your Brand, Tom Hazzard and Tracy Hazzard tackle the great debate: Are email lists dead, or are they the key to turning casual listeners into engaged superfans? From social media struggles to the best ways to grow and leverage your list, we’re diving deep into why this might be the most valuable asset your podcast is missing. Tune in now!

Podcast Interview Tips: Crafting A Professional Interview Structure That Impresses Your Guest

Wed, 26 Feb 2025 16:00:00 GMT

Looking to sharpen your podcast interview skills? You're in the right place! In today’s episode of Feed Your Brand, Tom Hazzard and Tracy Hazzard dive into podcast interview tips — a topic that's consistently one of their most popular. But today, Tom and Tracy go beyond just crafting great questions. They break down the art of structuring your interviews — from setting the right tone with your guest before you hit record to creating a seamless flow that keeps listeners hooked. Whether you're a new podcaster or a seasoned pro, these strategies will help you build trust, boost engagement, and make your episodes shine. Let’s get into it!

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What NOT To Do When Launching A Podcast Website (Or Any Website)

Wed, 19 Feb 2025 11:00:00 GMT

Is your podcast website quietly sabotaging your downloads? The truth is, it might be — and that's exactly what Tom Hazzard and Tracy Hazzard dive into on today’s episode of Feed Your Brand. Launching a podcast website isn’t just a box to check — it's a powerful tool to drive organic traffic, boost listenership, and capture an audience that’s already searching for what you offer. But if your site is built on the wrong platform or sending visitors away to Apple or Spotify, you’re leaving 30% of your potential downloads on the table. In this episode, we break down the most common mistakes podcasters make — and how to fix them — so you can turn your website into a traffic magnet. Don't miss these game-changing tips!

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Podcast Outro Conversion: Activate Your Podcast Audience & Skyrocket Engagement

Wed, 12 Feb 2025 11:00:00 GMT

Want to transform your podcast outro into a high-converting tool that skyrockets engagement? You’re in the right place! Today on Feed Your Brand, hosts Tom Hazzard and Tracy Hazzard reveal the secrets behind crafting a podcast outro that doesn’t just signal the end—it drives action. From the surprising power of post-roll ads to the psychology of listener behavior, they break down what makes an outro truly effective. If you’ve been treating your outro like an afterthought, think again—this could be the key to building a loyal, engaged audience. Stay tuned!

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Increase Podcast Downloads: Take Control, Stop Hoping It Will Happen, And Make It Happen

Wed, 05 Feb 2025 11:00:00 GMT

Are you struggling to get more podcast downloads? You’re not alone—just about every podcaster wants to grow their audience, but many are missing simple, effective strategies. In this episode of Feed Your Brand, Tom Hazzard flies solo to break down the top 10 ways to increase your podcast downloads—most of which are completely free and easy to implement. Whether you’re just starting out or 100+ episodes in, these tips can help you maximize your reach and impact. Let’s dive in!

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Podcast Intro Makeover: Revitalize Your Show With Licensed Podcast Music And A Captivating Script

Wed, 29 Jan 2025 11:00:00 GMT

Is your podcast intro outdated or too long? It might be time for a podcast intro makeover! In this episode of Feed Your Brand, hosts Tom Hazzard and Tracy Hazzard explore why refreshing your intro can enhance your brand, improve listener retention, and create a binge-worthy experience. Join Tom and Tracy as they break down what works, what doesn’t, and how to make changes without the hassle. Tune in and give your podcast the upgrade it deserves!

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Are You REALLY Licensed? The Hidden Danger Of Royalty Free Podcast Music Sites

Wed, 22 Jan 2025 11:00:00 GMT

Think you’ve got podcast music all figured out? Think again. In this episode of Feed Your Brand, hosts Tom Hazzard and Tracy Hazzard dive into the fine print of royalty-free podcast music sites—the legal traps, unexpected fees, and sudden licensing changes that could put your podcast at risk. If you’re using music for your intro, outro, or transitions, you need to hear this. With platforms like YouTube cracking down and AI-generated music on the rise, what worked yesterday may not work today. Don't get caught off guard—tune in now to stay ahead of the game!

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Dominate Podcast Discovery With Unconventional Long-Tail FKW Topic Research

Wed, 15 Jan 2025 11:00:00 GMT

Want your podcast to get found and grow? It all starts with focus keywords! In this episode of Feed Your Brand, hosts Tom Hazzard and Tracy Hazzard reveal unconventional keyword research strategies that go beyond basic SEO. They show you how to leverage longtail keywords, optimize your titles, and craft content that attracts the right audience—without sounding robotic or stuffing in keywords. Whether you're just starting out or looking to scale, these insider tips will help you rise above the noise. Forget outdated tactics—this is about making your content work smarter, not harder. Ready to supercharge your visibility and make your podcast impossible to ignore? Let’s dive in!

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Quitter's Day for Podcasters: Knowing When to Stick and When to Quit

Wed, 08 Jan 2025 08:00:00 GMT

Welcome to Feed Your Brand! As we kick off a new year, it’s time to face the truth about those New Year's resolutions—especially the one about launching or relaunching your podcast. If you’ve ever pod-faded, left your show hanging, or struggled to even get it off the ground, this episode is for you. Tom Hazzard and Tracy Hazzard dive into the tough love truths about podcasting commitments, why most resolutions fail, and what it really takes to stay consistent. Whether you're ready to reignite your podcast or finally start the one you've been dreaming about, we're here to help you make it happen—and keep it going! Tune in for actionable tips, no-nonsense advice, and the motivation you need to succeed in 2025. Let’s get to work!

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This Year, Your Show Will Succeed: A Guide To Avoiding Podcast Failure

Wed, 01 Jan 2025 08:00:00 GMT

Ah, the fresh start of a new year. Hope springs eternal, resolutions are made... and podcasters everywhere gear up to repeat the same mistakes that led to their last podcasting flop. It's like a collective case of "How to Fail Podcasting, Again" – keep doing what you're doing, and you're guaranteed the same results! But this year, things are going to be DIFFERENT. This year, your podcast WILL succeed. Because this year, you're armed with the knowledge to avoid the pitfalls that sabotage so many podcasters before they even really begin.

So, get ready to turn the page and make 2025 your breakthrough year in podcasting. Stay tuned, because we're about to reveal the secrets to making your podcast not just another New Year’s resolution, but a true success story!

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No Episode Reruns! Find Out The RIGHT Way To Replay Podcast Episodes Without Annoying Listeners

Wed, 25 Dec 2024 20:00:00 GMT

Ever wondered if replays or reruns are a good idea for your podcast? Well, you're not alone – a lot of podcasters face this dilemma, especially when life gets busy or a holiday rolls around. Today, Tom Hazzard and Tracy Hazzard share their own experiences—what worked, what didn’t, and how to handle replays without losing your audience’s trust.

As they head into our 10th anniversary of running their original podcast, Tom and Tracy have learned a lot, including the surprising pitfalls of re-airing content. From listener feedback to unexpected lessons in consistency, they've got a few things to say about replays that could change how you think about taking time off. Plus, they talk about how to keep things fresh and valuable for your audience, even when you can’t record a brand-new episode.

Stay tuned for insights on how to keep your podcast thriving, whether it’s holiday time or you’re just in need of a breather. You won’t want to miss this one!

Securing Sustainable Alternative Podcast Monetization Through Diversified Revenue Streams

Wed, 18 Dec 2024 08:00:00 GMT

Think podcasting is your golden ticket to fame and fortune? Think again. In this episode of Feed Your Brand, Tom Hazzard and Tracy Hazzard dive headfirst into the reality of podcast monetization. From common misconceptions—like the belief that ad revenue alone will make you rich—to hard truths about what it actually takes to build a sustainable, profitable podcast, Tracy and Tom don’t hold back.

You’ll learn why relying solely on ads isn’t the secret to success and discover alternative monetization strategies that go beyond the surface. Whether you’re a new podcaster dreaming of hitting it big or a seasoned host looking to diversify your revenue streams, this episode is packed with actionable insights to help you turn your podcast into a meaningful part of your business. Get ready to rethink everything you thought you knew about podcasting!

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Think Inside the Cover Art Box! Creative Podcast Branding Guide for Standout Success

Wed, 11 Dec 2024 20:00:00 GMT

Forget everything you know about branding—this is anti-branding. In this episode, we challenge conventional branding wisdom and share why most podcast branding advice doesn’t apply, at least not according to Tom Hazzard and Tracy Hazzard.

From flashy trailer videos that all look the same to rookie mistakes that cause shows to podfade, Tom and Tracy explore how to stand out in the noisy podcast world. Discover what truly matters: your show name, cover art, and description—those split-second touchpoints that make or break a listener’s decision to subscribe. With experience launching over 1,200 podcasts and decades of branding expertise, they reveal how to craft a brand that isn’t just what you say it is, but how your audience perceives it.

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Go beyond guest swaps to uncover win-win podcast cross-promotion opportunities from shared audiences

Wed, 11 Dec 2024 11:00:00 GMT

Are you maximizing your podcast’s growth potential through collaboration? Today on Feed Your Brand, Tom Hazzard and Tracy Hazzard dive deep into the art of podcast cross-promotion—a strategy every independent podcaster should master. Discover how to build mutually beneficial partnerships, select the right guests, and craft engaging promotional assets to create long-lasting connections. They share insider tips on avoiding common pitfalls, aligning goals with collaborators, and amplifying your reach without a big budget or network backing. Whether you’re just starting out or looking to refine your strategy, this conversation will help you unlock new levels of podcast success through thoughtful collaboration.

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Best Podcast Microphones For Your Voice & Budget

Wed, 27 Nov 2024 11:00:00 GMT

Want to sound like a pro? Tom Hazzard and Tracy Hazzard have tested EVERY mic on the market, and in today’s episode, they’re spilling the secrets to finding the best podcast microphone for your voice, environment, and budget. Whether you’re just starting out or upgrading your setup, learn must-know insights on choosing a mic that delivers top-notch quality. Plus, discover why Tom’s hoarse voice makes the ultimate test case! Stay tuned for practical tips, expert recommendations, and everything you need to sound your best. Let’s dive in!

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Exploring The Impact Of Podcast Chapters On Viewer And Listener Consumption

Wed, 20 Nov 2024 11:00:00 GMT

Podcast chapters are gaining traction, with platforms like YouTube and Apple spotlighting their potential. But do they truly enhance the listener and viewer experience, or could they negatively impact your analytics and conversions? Today, Tom Hazzard and Tracy Hazzard analyze the benefits and drawbacks of incorporating chapters into your content strategy. From improving navigation to potentially boosting engagement, they unpack what chapters could mean for your audience and your show’s performance. Tune in to uncover expert insights and practical tips that will help you decide if chapters are the right move for your podcast. Make your episodes more accessible—or avoid a potential pitfall!

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Podcast Live Streaming Setup Guide For Engaging Your Audience

Wed, 13 Nov 2024 11:00:00 GMT

Ready to take your podcast to the next level with live streaming? In this episode of Feed Your Brand, Tom Hazzard and Tracy Hazzard dive into their podcast live-streaming setup, sharing the essential tools and strategies that help them engage their audience in real-time. Learn why live streaming isn't for the spontaneous, and get the inside scoop on how to manage the logistics, technology, and systematization needed to go live. Whether you're looking to boost community engagement, leverage social media algorithms, or just create more urgency around your content, this live stream setup guide will give you the steps to get started. Tune in to discover how to make live streaming work for you and your podcast!

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Politics Aside: Podcast Censorship Is Not A Thing

Wed, 06 Nov 2024 11:00:00 GMT

In this episode of Feed Your Brand, Tom Hazzard and Tracy Hazzard dive deep into the world of podcasting and explore a common misconception: podcast censorship. Yes, it is not a thing! With free speech and unfiltered content at the core of podcasting, they break down why podcasts are uniquely positioned as safe havens for creators—no matter where they fall on the political spectrum. Discover why platforms like Facebook and YouTube might censor content, but podcasts thrive without such restrictions. Tune in to learn about the real challenges podcasters face and why censorship in the podcasting world is not the issue it’s often made out to be.

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Leveraging AI For Podcast Thought Leadership

Wed, 30 Oct 2024 10:00:00 GMT

Are you ready to harness the power of AI to amplify your podcast's thought leadership? In this episode of Feed Your Brand, Tom Hazzard and Tracy Hazzard dive into the game-changing ways podcasters can leverage AI in 2024 and beyond. Discover why AI isn’t just about tools but about how your unique voice can shape and elevate its output. Learn the crucial steps to ensure AI enhances your creativity rather than replacing it—and why your original thought leadership is the secret to standing out in an AI-saturated landscape.

Plus, we'll explore the pitfalls of relying solely on AI-generated content and why human insight is essential to avoid mediocrity and misinformation. Whether you're a seasoned podcaster or just starting, this episode is packed with actionable tips to help you stay ahead in the evolving world of AI-driven media. Don't miss it!

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Crafting Podcast Content That Connects

Wed, 23 Oct 2024 10:00:00 GMT

In this noisy digital world, podcasting can sometimes feel like you are shouting into a crowded room. But fear not! With some focused strategies, you can create podcast content that will grab your audience's attention and keep them hooked! Let's dive deep into the art of understanding your listeners' needs and wants. Tune in as Tom Hazzard and Tracy Hazzard show you how to tailor your content to their interests, so they'll keep coming back for more. Get ready to uncover the secrets of crafting messages that resonate and inspire your listeners to take action.

Whether you're a podcasting pro or just dipping your toes in, this episode is packed with tactics to help you connect with your audience on a deeper level. Join us as we explore the world of crafting messages that hit home and spark action. Let's make some podcast connections happen!

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The Future of Podcast Advertising

Tue, 22 Oct 2024 09:00:00 GMT

Stop wasting time and money on podcast ads that don't work! Tom Hazzard and Tracy Hazzard expose the dirty truth about programmatic ads - from low conversion rates and lack of control to the hidden costs of "free" hosting. Learn the secrets to effective podcast monetization and take back control of your show! Tom and Tracy also share their take on the future of podcast advertising—and why the traditional model is broken. This episode is your wake-up call! Tune in and discover the truth behind the numbers game and why programmatic ads are doing more harm than good for podcasters and advertisers alike.

Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review

Upgrade Your Podcast’s Online Presence: Switch To The Right Podcast Website Host Now

Tue, 15 Oct 2024 10:00:00 GMT

Upgrading your podcast’s online presence starts with choosing the right website host. In this episode, Tom Hazzard and Tracy Hazzard explore why having a strong podcast website is crucial for building a long-lasting brand. They discuss the importance of selecting a reliable website hosting platform—one that you own and control—to ensure your content is always accessible, secure, and optimized for search engines. Tracy and Tom share practical advice on the differences between popular platforms like WordPress, GoDaddy, and SiteGround, and explain why investing in the right hosting solution is essential for podcast growth. Tune in to learn how to boost your podcast’s discoverability and credibility with the right online setup.

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Where Do Listeners Get Podcast Recommendations

Wed, 09 Oct 2024 10:00:00 GMT

Are you a podcaster craving more listeners? You’re not alone! This week on Feed Your Brand, Tom Hazzard and Tracy Hazzard share their podcast recommendations on how YOU can reach more ears and grow your audience. It’s not just about speaking into a mic—it’s about understanding where your listeners go to find podcasts. Tune in as they count down the Top 7 ways to get your podcast discovered and heard. Plus, discover why serving your listeners is key to growing your show. Don’t miss it—let’s take your podcast to the next level!

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Podcast Analytics & Listener Insights: Unlocking Audience Intelligence

Tue, 08 Oct 2024 10:00:00 GMT

In the podcasting landscape, understanding audience intelligence is crucial for success. In this episode, Tom Hazzard and Tracy Hazzard explore key metrics and listener behavior through podcast analytics, guiding you to make strategic decisions for your podcast. Whether you are a seasoned podcaster or a newcomer, this episode offers valuable insights to unlock audience intelligence, grow your listener base, and maximize your podcast's potential. Learn how to analyze performance, identify trends, and create content that resonates with your audience. From download numbers to audience demographics, this episode covers it all, empowering you to improve your podcast's reach, optimize content, and build a loyal following.

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What Are Listeners Looking For In A New Podcast Show

Wed, 02 Oct 2024 10:00:00 GMT

Are you ready to take your podcast game to the next level? In this episode, we’re diving into what podcast listeners are really looking for in a new podcast show—and why this fall might be the perfect time to launch your second show or finally kickstart the one you’ve been dreaming about. In this episode, Tom Hazzard and Tracy Hazzard explore what listeners are looking for in a new podcast, how to evaluate your current show’s competitiveness, and strategies to position your content for growth. Whether you’re starting a second show or improving your first, these insights will help you attract and keep loyal listeners. Tune in to take your podcast to the next level!

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NEXT UP - What are Listeners Looking for in a New Podcast Show?

Tue, 01 Oct 2024 00:04:00 GMT

Get the inside scoop from the podcasting pros on what listeners crave in a new podcast show. We'll dive into the nitty-gritty of creating a show that's not only informative but also entertaining and engaging. Get ready to learn how to make your podcast stand out from the crowd and discover:

The secret ingredients of a successful podcast
How to pick a topic that'll have your audience hooked
The best way to structure your show for maximum impact
Insider tips on promoting your podcast and reaching your target audience

This is a must-listen for any podcaster (or aspiring podcaster) who's serious about growing their audience and building a show that attracts listeners. Prepare to take your podcasting skills to the next level!

Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/

Click Here to join our next Live Stream.

Stop Wasting Time Editing! Podcast AI Transcription Hacks From 10,000 Episodes

Wed, 25 Sep 2024 10:00:00 GMT

Tired of editing your AI transcripts into oblivion? We've been there! 6+ years and 10,000+ episodes later, we're spilling the tea on how to get amazing AI transcripts with WAY less work. Leveraging AI transcription for podcasts has become a popular way to streamline workflows and improve accessibility. However, many creators struggle with the accuracy and quality of the generated transcripts, leading to hours spent editing. Join Tom Hazzard and Tracy Hazzard to discover secret sauce strategies to boost accuracy and quality, time-saving hacks to get the most out of your transcripts, and what NOT to change (over-editing can hurt your audience)!

Unleash the full potential of AI transcription and elevate your podcast production process. Don’t miss this episode for a fun and informative session.

Important Links:

Power of Unlocking Your Podcast Episode Value With a Verbal SEO Blog

Convert Your Audio Easily With the Best Do-It-Yourself Transcription Tools

The Extreme Importance of Podcast Show Descriptions to Skyrocket Listeners

The Binge Factor

Feed Your Brand

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NEXT UP - Switch to the Right Podcast Website Host Now

Tue, 24 Sep 2024 23:57:00 GMT

Your website is your podcast home - you know that having a strong online presence is essential for reaching new listeners and growing your audience. But if your current website host isn't giving you the tools and support you need to succeed, it's time to make a switch.

Some of best practices for moving your podcast website to a new host:

Technical considerations like cost, hosting, website speed, and mobile optimization
How to avoid losing listeners and conversions during the transition
Tips for choosing the right new host for your podcast
We'll also answer any questions you have about the process of switching hosts.

Whether you're just starting out or you're looking to upgrade your current website, join us and learn how to give your podcast an online presence that works harder for you.

Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/

Click Here to join our next Live Stream.

Podcast Metadata Mastery: Boost Your Visibility And Reach

Wed, 18 Sep 2024 10:00:00 GMT

Are you tired of your podcast getting lost in the noise? Want to reach more listeners and boost your visibility? Join Tom Hazzard and Tracy Hazzard as they dive deep into the world of podcast metadata mastery. Discover the secrets to unlocking your podcast's full potential. Learn how to craft metadata that not only captivates listeners but also propels your podcast to the top of search engine rankings. Understand how smart use of keywords and actionable calls to action can drive listener engagement and boost discoverability. We’ll also explore the power of transcripts in improving SEO, helping you tap into new audiences by making your content more searchable. Whether you're a seasoned podcaster or just starting out, this webinar will equip you with practical tips to stay relevant and consistently grow your listener base. Don't miss this opportunity to take your podcast to the next level! Tune in!

Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review

NEXT UP - Podcast Analytics & Listener Insights

Tue, 17 Sep 2024 22:30:16 GMT

Podcast Analytics & Listener Insights:

Unlocking Your Podcast Audience Intelligence

What does your podcast analytics tell you about your listeners?

Take your podcast to the next level by unlocking insights into your podcast audience using the analytics platforms and tools you already pay for.

Identify behavior patterns by analyzing your podcast downloads and streams to see consumption habits so you can optimize content creation and marketing strategies in the future. Leverage data-driven insights to create content that resonates with your audience, improve listener retention, and grow a podcast following that binges on your every word.

Transform your podcast analysis and gain a competitive edge in the podcasting landscape.

Catch the livestream on YouTube or LinkedIn this Wednesday at Noon PT.

Join us LIVE on Zoom and stick around after the recording to ask us anything podcasting!

Click Here to join our next Live Stream.

Crafting Podcast Cover Art With AI: A Guide To Precision And Impact

Tue, 17 Sep 2024 10:00:00 GMT

Unlock the full potential of AI-generated visuals for your podcast. Learn how to create visually stunning and on-brand cover art that perfectly complements your content. Discover the art of crafting precise and effective prompts that guide AI to generate images that resonate with your audience. From understanding your brand identity to exploring creative techniques, join Tom Hazzard and Tracy Hazzard to equip yourself with the tools to elevate your podcast's visual appeal.

Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review

How To Reclaim The Spotlight: Ignite A powerful Return From A Podcast Break

Tue, 10 Sep 2024 10:00:00 GMT

Are you ready to breathe new life into your podcast and reclaim its place in the spotlight? Whether you’ve been away for a while or need a fresh start, now is the perfect time for a dynamic revival. Dive into essential strategies and mindset shifts that will help you regain your podcast’s prominence. Discover actionable steps to reignite your passion, reengage your audience, and orchestrate a compelling comeback that commands attention. Get ready to transform past setbacks into a triumphant resurgence and elevate your show to unprecedented heights. Your podcast’s next chapter starts here.

Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/

How To Switch Podcast Hosts After bCast: A Complete Tutorial

Tue, 03 Sep 2024 10:00:00 GMT

Feeling abandoned by your podcast host, bCast? Switching hosts doesn’t have to be a nightmare! Join us in our latest episode where we break down a seamless, stress-free transition to a new podcast platform. We’ll guide you through every step—from backing up your content and choosing the right host to migrating your episodes and updating your subscribers. Discover insider tips to ensure your podcast continues to thrive without interruption. Tune in to learn how to make this change with confidence and ease, so you can keep delivering exceptional content to your audience.

Don't let bCast leave you high and dry! Don’t miss us LIVE on Wednesday at noon Pacific Time to learn how to effortlessly switch podcast hosts. Your podcast's future is in your hands – let us guide you through the process!

Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/

Optimize Your Video Podcast: Expert Tips On File Management

Tue, 27 Aug 2024 10:00:00 GMT

Alright, let's talk about the elephant in the room when it comes to video podcasts: huge file sizes and where to store all that stuff! This episode is all about finding that sweet spot between amazing video quality and not blowing up your storage. Join Tom Hazzard and Tracy Hazzard as they break down tips and tricks for shrinking those files without sacrificing too much, and chat about the best places to keep your video gold. Whether you're a tech novice or a seasoned pro, this episode offers valuable knowledge to navigate the world of video podcasting with ease.

Tired of video file headaches? Tune in to learn how to balance quality and storage for your video podcast. We've got the solutions you need!

Important Links:

The Best Podcast Video Recording Equipment That Won’t Cost A Fortune

What Are The Advantages Of In Person Recording Vs. Virtual Podcast Recording

Zoom Alternatives: Top Recording Platforms Compared (Pros, Cons & Podetize’s Picks)

Sony ZV-1 Digital Camera

Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/

Unlock The Secret To Podcast Dominance: Serving Loyal Podcast Listeners

Tue, 20 Aug 2024 10:00:00 GMT

Are your listeners hitting that play button every single time? Discover how transforming your podcast into a binge-worthy experience can skyrocket your listenership and impact. Learn the psychology behind completionists and master the art of crafting episodes that keep them hooked from start to finish. We'll reveal proven strategies to engage, retain, and inspire your most dedicated fans, turning them into powerful advocates for your show. Get ready to revolutionize your podcast and achieve unparalleled success. Tune in to discover how to turn your listeners into superfans and boost your podcast's impact.

Important Links:

Strategies For Captivating Your Listeners Throughout The Entire Podcast

How To Create A Podcast Playlist That Attracts Binge Listeners?

Why Using Your Own Voice Is More Powerful Than AI-Generated Content?

Top Opening Interview Questions To Ask Your Podcast Guest This Year

Podcast Host Authenticity: The Single Most Important Thing for a Successful Bingeable Podcast

SEO: How To Fix It And Boost Your Podcast’s Google Rankings

Listener Engagement: Effective Ways To Foster Audience Participation And Comments

Splitting Up With Your Podcast Co-Host: Make Sure To Secure These Things

How To Craft Compelling Calls-to-Action For Your Podcast

Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/

Elevate Your Podcast Advertising: Ditch One-Size-Fits-All CTAs With Dynamic Optimization

Tue, 06 Aug 2024 10:00:00 GMT

Tired of the endless cycle of CTA creation and testing? Break free from the grind with dynamic CTAs. This data-driven approach transforms your podcast advertising, enabling continuous optimization for maximum impact. Uncover the secrets to long-lasting advertising success with Tom Hazzard and Tracy Hazzard. Learn how to harness the power of dynamic CTAs to keep your audience captivated and your conversion rates soaring. By testing and refining your CTAs, you'll ensure your message resonates with listeners, driving engagement and growth.

Are you ready to revolutionize your podcast advertising strategy? Tune in to discover how dynamic CTAs can be your competitive edge.

Important Links:

How To Craft Compelling Calls-to-Action For Your Podcast

Creating a Forwarding URL

YouTube Excellence: Best Practices For Branding, Bumpers & End Cards

Social Media Star Vs. Podcast Authority: Two Paths To Podcast Power

Tue, 23 Jul 2024 10:00:00 GMT

Forget "one size fits all" podcasting! There's a BIG difference between leveraging your social media fame and building authority through your podcast. Social media influencer? You're a master connector, riding the algorithm wave. But podcasting demands a different skillset – one focused on becoming a trusted voice in your niche. Podcast authority? You're building a loyal audience, brick by brick, with valuable content. But social media can be a whole new game – how do you translate your podcast magic and attract listeners there? Here's the twist: Both paths lead to podcasting success, but the journeys are totally different. That's what we'll crack open in today's episode! Tune in and let Tracy Hazzard and Tom Hazzard show you how to tailor your strategy – whether you're a social media whiz or a podcasting powerhouse.

Important Links:

5 Easy Ways To Optimize Social Media Profiles To Attract Devoted Podcast Listeners

How To Get Your Listeners To Engage And Use Their Feedback To Gain Influence

Costco Connection Magazine, The Power of Podcasting Article

Optimizing Podcast Metrics: A Guide To Analyzing And Boosting Podcast Downloads

Why Do I Need Both Authority and Credibility as a Podcaster?

Effective Ways To Make Your Show Attractive To Sponsors

Mastering YouTube Engagement: Expert Tips For Subscriber Growth With Fran Asaro

Podcast Profits Unveiled: Your Guide To Monetization

The Note Closers Show Podcast

Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/

From Ghost To Powerhouse: Proven Strategies For Podcast Promotion

Wed, 17 Jul 2024 10:00:00 GMT

Are you tired of being a ghost in your industry? Hoping for listeners won't cut it. Building an audience takes effort. We mistakenly believe that saying something is enough for people to find us. Wrong! When you promote your podcast and share your expertise, you establish yourself as a thought leader. This builds trust with listeners, making them more likely to engage with and share your content. Remember why you started your podcast? To achieve those goals, you need to get it out there! Promote your podcast! So what would it look like if you actually promoted your podcast? Tom Hazzard and Tracy Hazzard take a look at what is working today in podcast promotion. Don't wait any longer to be heard. Discover what's working TODAY in podcast promotion. Tune in and become a podcasting powerhouse!

Important Links:

Ego Bait: The Psychology Behind Sharing and How to Get Podcast Guests to Share Your Show

Can You Really Convert Podcast Fans Into Active Subscribers?

Podcast Guest Swapping: Unleash The Power Of Audience Sharing

Unveiling The Power Of rasa.io: Transforming Podcast Communities

5-Minute Podcast Vetting: Get On Shows That Matter (Fast!)

Boost Your Podcast’s Visibility: Unveiling the Secrets of Podcast Publicity

How Can Podcast Network Branding Transform Your Show? Discovering The Hidden Benefits And Drawbacks

How Blog Creation Benefits Your Podcast’s Long-Term Residual Value

Mastering SEO Secrets for Podcast Triumph With Melanie Gorman

Key Factors to the Best and Worst Podcast Websites for Your Show Home Base

How To Craft Compelling Calls-to-Action For Your Podcast

Tips for Effective Ad Placement: Harnessing the Untapped Potential of Pod-Roll Podcast Advertisements

How to Buy a Home Podcast, David Sidoni

Learn More About Promocast

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YouTube Excellence: Best Practices For Branding, Bumpers & End Cards

Tue, 16 Jul 2024 10:00:00 GMT

Unlock the secrets to YouTube success for your podcast as Tom Hazzard and Tracy Hazzard dive into the nitty-gritty of YouTube Excellence! With the surge of podcasts doubling as video content, it's crucial to understand how to maximize your presence on the world's second-largest search engine. From ditching those lengthy intro bumpers to leveraging effective end cards, discover how to captivate your audience in those critical first 30 seconds. Tune in to learn the best practices that have propelled their clients into video stardom, and find out why simplicity might just be your new best friend in the quest for more viewers and subscribers. Get ready to transform your YouTube strategy and watch your podcast grow like never before!

Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review

From Cringe To Click-Worthy: The Podcast Graphics Makeover

Tue, 09 Jul 2024 10:00:00 GMT

Remember podcasting in the early 2010s? Yeah, the graphics were... intense. We've all been there. But guess what? The design game has changed! The way people see your podcast on blogs, feeds, and YouTube is totally different now. That's why in today's coaching call, we'll dive deep into the NEW RULES OF GRAPHICS. We'll show you how to adapt your podcast artwork and visuals to grab attention, smash algorithms, and get your listeners hooked faster than ever. This is your chance to turn those design disasters into design dynamos! Tune in and get ready to take your podcast visuals to the next level!

Important Links:

Medium Article

What Size Do I Need My Social Media Images to Be to Share My Podcast?

Why Should You Begin Your Podcast Social Media Promotion on Only One Platform?

How to Designate Your Show as a YouTube Podcast

Submitting Your Audio-Only Podcast to YouTube Music with an RSS Feed

The Power of Podcast Cover Art to Attract Listeners

Beware of Title Trap: How To Write Your Next Podcast Episode Title the Right Way

How Your Podcast Cover Art Logo Can Attract The Right Listeners – Proven Advice Every Podcast Needs

Mastering SEO Secrets for Podcast Triumph With Melanie Gorman

Why We Do Not Recommend Numbering Your Podcast Episode Titles

Beyond The Smart Passive Income Podcast And Into Building An Online Business That Works With Pat Flynn

Ego Bait: The Psychology Behind Sharing and How to Get Podcast Guests to Share Your Show

The Podcast Playbook For Managing A PR Crisis And Emerging Stronger

Tue, 25 Jun 2024 10:00:00 GMT

In today's digital age, a PR crisis can erupt in an instant and have lasting consequences. But don't freak out! Tom Hazard and Tracy Hazzard are here to help you navigate the new world of AI-powered damage control. Forget burying bad news - it's all about video, audio, and blog posts that get you back in the good graces of the tech gods (and your audience). Plus, some essential tips on getting ahead of the curve and having the right team on your side. Regain control and rebuild trust after negative publicity. Don’t miss this episode for a step-by-step approach to managing a PR crisis!

5-Minute Podcast Vetting: Get On Shows That Matter (Fast!)

Wed, 19 Jun 2024 10:00:00 GMT

Struggling to find the right podcast guests who will resonate with your audience? Feeling overwhelmed by all the shows out there when you want to promote yourself? Join Tom Hazzard and Tracy Hazzard as they unveil a time-saving method to assess potential podcast guests (and shows for your own guesting!) in just 5 minutes. Learn how to identify the perfect fit for your message and ensure your podcast appearances are engaging and strategic.

Important Links:

The Pitfalls Of Over-Guesting: Mastering Guest Appearances While Prioritizing Your Own Podcast

Podcast Guest Swapping: Unleash The Power Of Audience Sharing

Top Mistakes To Avoid: The Worst Podcast Guest Pitches Ever Received

PodMatch As Automatic Interview Matching For Podcast Guests: Is It Worth It?

How to Effectively Reuse Podcast Guest Interviews to Boost Social Power and Show Value

Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/

From Podcast Booth To Bookshelf: The Podcaster's Book Launch Blueprint With Juliet Clark

Tue, 18 Jun 2024 10:00:00 GMT

Have you ever dreamt of taking your podcasting expertise beyond the headphones and onto the bookshelf? You're not alone! Juliet Clark, the Founder of Superbrand Publishing, will be joining us as we explore several paths for podcasters to become published authors. Whether you want to leverage your existing audience, hone your writing skills, or establish yourself as an authority in your field, there's a strategy here to turn your "mic drop" moments into a bestselling book. Dive in and turn your listeners into fans who devour your book and start realizing your podcast-to-publish dream!

Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/

Social Media Launch Blueprint: Podcasts, Products, And More!

Tue, 11 Jun 2024 10:00:00 GMT

In today's saturated podcast landscape, with Spotify alone hosting over four million shows, simply launching isn't enough. To rise above the noise and cultivate a loyal audience, businesses need a strategic podcast marketing plan and a social media promotion powerhouse. Today, Tom Hazzard And Tracy Hazzard explore how you can prepare your social media for a successful launch and build a strong foundation for your podcast, product, book, or service. Discover why building anticipation before your podcast is live can be a misstep and learn the effective strategies that align with today’s podcast listener behaviors. Tracy debunks conventional social media wisdom, highlights the importance of timely and well-planned content, and reveals her 42X post plan to maximize your reach. Whether you're new to podcasting or looking to revamp your launch strategy, this episode is packed with actionable insights to ensure your launch success.

Important Links:

● What are the Things You Need to Know To Easily Get to the Apple Top Podcast Charts Ranking?

● Apple Podcast Industry Statistics You Can Use To Help You Stand Out

● Get Set And Get Ready To Launch: Proven Strategies For Launching Your Podcast

● Why Should You Begin Your Podcast Social Media Promotion On Only One Platform?

● YouTube Shorts & Podcasts & Playlists, Oh My!

● LinkedIn Optimization: Elevate Your Profile For Greater Visibility

● How Your Podcast Cover Art Logo Can Attract The Right Listeners – Proven Advice Every Podcast Needs

● Podcast Social Shares: How To Pick Powerful Social Media Hashtags And Create Stronger Captions

● Key Factors to the Best and Worst Podcast Websites for Your Show Home Base

● From Casual Viewer To Die-Hard Fan: Free YouTube Engagement Secrets (LIVE With Fran Asaro!)

● Podcast Content Strategy: Audiograms Vs. Video Shorts

● How To Craft Compelling Calls-to-Action For Your Podcast

● 42X Social Plan (see attachment)

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Unleashing The Power Of Community: Insights And Strategies With Shannon Procise

Tue, 04 Jun 2024 10:00:00 GMT

Join us for an exciting session with Shannon Procise of Business Acceleration Network, our coaching crasher, who guides us through the essential steps in community building. As a visionary leader, Shannon shares her expertise on amplifying your impact by harnessing the collective strength of communities. Whether you're joining an existing network or forging your own path, you'll gain valuable insights, strategies, and actionable tips to build a community that accelerates your business. Don't miss this opportunity to connect, collaborate, and elevate your journey and foster a vibrant community around your brand. Join us to get valuable insights and actionable tips!

From Casual Viewer To Die-Hard Fan: Free YouTube Engagement Secrets (LIVE With Fran Asaro!)

Tue, 28 May 2024 10:00:00 GMT

Hey YouTube newbies! Want to turn those casual viewers into cheering fans? This episode is all about unlocking YouTube's secret weapons: info cards and end screens! YouTube mentor and specialist Fran Asaro shows us how to leverage these features and hitting that "next video" button. Plus, there's some insider info on becoming a YouTube Partner (think fancy new features!). Join us and get ready to turn your channel into a binge-fest!

Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/

The Pros & Cons Of Making Guests Pay To Be On Your Podcast

Tue, 21 May 2024 10:00:00 GMT

Podcasters making guests pay to be on their show is not an entirely unacceptable idea. Whether you should do it or not is on a case-to-case basis, and Tom Hazzard is here to discuss its major pros and cons. Tune in as he presents some of the best situations where making guests pay is highly recommended, and several circumstances when doing it is a big no-no. On the other hand, Tom also talks about when and why you should pay to be a guest on another podcast, detailing how to do your own due diligence when choosing the show to be in.

Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/

How To Create A Podcast Network That Actually Provides Value & Makes Money

Tue, 14 May 2024 10:00:00 GMT

Feeling bombarded by "join our network" offers? Hold off on hitting accept! This episode equips you to navigate the world of podcast networks, helping you to create one that actually provides value and makes money. Tom Hazzard exposes red flags to watch out for, like networks charging YOU to join or taking control of your show's ownership. But it's not all bad news! He also reveals what a good network should offer, including features that benefit listeners (like a curated network feed) and podcasters (like targeted advertising with higher payouts). Discover the "win-win-win" approach, where listeners get a variety of shows, podcasters gain valuable resources, and the network thrives. This episode is packed with insights to help you make an informed decision about your show's future – tune in and become a network pro!

Don't Get Stuck! How To Avoid Common Hosting Migration Issues

Tue, 07 May 2024 10:00:00 GMT

Thinking of switching hosting companies? Don't let your website become a statistic! We've all heard the horror stories: lost stats, duplicate feeds, broken links, and missing podcasts. Don't let a smooth transition turn into a traffic nightmare. Learn how to avoid these common pitfalls and ensure your website stays healthy and happy in its new home. Tune in as we cover hosting horror stories and a step-by-step guide to hassle-free hosting!

Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/

The Ultimate Guide to Rocking Your Podcast Website With Melanie Gorman

Tue, 30 Apr 2024 10:00:00 GMT

Tired of juggling multiple platforms for your podcast? Podcast websites can simplify your life! They not only make website creation a breeze, but they also become your central hub. Imagine hosting your podcast, website, and blog all in one place. Plus, they handle publishing to popular platforms like iTunes, Stitcher, and Google Play – all at once! But with so many options, choosing the right podcast website takes some thought. Let's explore the best podcast website options to help you find the perfect fit for your show with website and SEO expert Melanie Gorman!

Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review

Zoom Alternatives: Top Recording Platforms Compared (Pros, Cons & Podetize's Picks)

Wed, 24 Apr 2024 19:31:00 GMT

Feeling lost in a sea of podcast recording platforms? Don't worry, you're not alone. There are a vast number of options available, each with its own strengths and weaknesses. We'll navigate the pros and cons of different platforms to help you find the perfect fit for your podcasting needs. We'll also share some expert recommendations to guide your decision. Join Tom Hazzard as he breaks down the options to find your perfect fit!

Taming The Comment Stream: Strategies For Social Media Engagement

Tue, 16 Apr 2024 10:00:00 GMT

Sharing your podcast on social media opens the door to listener engagement and comments! But how do you navigate the good, the bad, and the... well, the strange? Join Tom Hazzard and Tracy Hazzard as they teach us how to respond to positive feedback, handle negativity, and leverage comments to boost engagement and visibility. By strategically managing comments, you turn casual listeners into engaged fans who'll help your podcast grow!

Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/

Unveiling The Power Of rasa.io: Transforming Podcast Communities

Tue, 09 Apr 2024 10:00:00 GMT

Imagine a world where your podcast newsletter gets opened with excitement, not deleted with a sigh. Get rid of those boring newsletters that no one reads as Tom Hazzard and Tracy Hazzard discuss how they use rasa.io, an AI-driven newsletter, to keep their podcast community engaged. They talk about the challenges of traditional newsletters and how AI helps them curate content, personalize the experience for listeners, and even write catchy subject lines. They also share some fun unsubscribe message ideas and explain why this approach is a win-win-win for them, their community, and their business.

Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/

Podcast Scheduling Simplified: The Art of Customizing Booking Calendars

Tue, 02 Apr 2024 10:00:00 GMT

If your podcast production feels all over the place, then perhaps you need to look closely at your podcast scheduling. Once you get this simplified, everything else becomes easier. In this episode, Tom Hazzard and Tracy Hazzard dive deep into the art of podcast scheduling, simplifying the process and streamlining the booking calendar. They outline an eight-step process, emphasizing the significance of a customized booking calendar and tailored invitations. Covering legal considerations with release language and the necessity of ensuring guest rights to images, they offer insights into notification strategies, including pre-appointment reminders and personalized follow-up emails. Tracy and Tom also highlight the value of call-to-action prompts and the delicate balance of soliciting guest engagement without being overly demanding, ultimately guiding podcasters toward a seamless scheduling experience that enhances professionalism and fosters positive guest experiences.

Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/

Mastering YouTube Engagement: Expert Tips For Subscriber Growth With Fran Asaro

Tue, 26 Mar 2024 10:00:00 GMT

If you have taken your show to YouTube, then you are in for an episode that will have you drive your subscriber growth. Join Tracy Hazzard and Fran Asaro in this episode as they dive deep into the intricacies of YouTube engagement and content strategy. With Fran's expert guidance, they explore the importance of fostering genuine audience connections through likes, comments, and subscriptions, debunking common myths about engagement tactics. From leveraging YouTube shorts to maximizing the impact of community pages, Tracy and Fran share valuable insights on building a loyal and interactive audience base. This episode offers practical tips and strategies to elevate your channel's success and create meaningful connections with your viewers. Tune in for actionable advice and discover how to unlock the true potential of your YouTube channel!

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Navigating Apple's New Regulations And The Power Of Consistency

Tue, 19 Mar 2024 10:00:00 GMT

There are a lot of changes happening over at Apple. If you don’t pay attention, you’ll find yourself wondering what happened to your stats the next time you look at them. Tom Hazzard and Tracy Hazzard have you covered in this episode as they dive into the recent changes in Apple’s new podcast regulations. They unpack how these changes throw a wrench into download numbers, listener habits, and the dynamic between podcasters and advertisers. They zero in on the shift in auto-downloads, emphasizing why it's a game-changer for podcasters relying on download stats for ad revenue. Tracy also raises concerns about Apple's automatic transcript feature, tackling accuracy glitches and how it might negatively impact the listener's experience. Throughout, Tom and Tracy encourage consistency, valuable content creation, and alternative ways for podcasters to engage with their audience beyond podcasting platforms.

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Podcast Profits Unveiled: Your Guide To Monetization

Tue, 19 Mar 2024 10:00:00 GMT

In a world inundated with profit-driven schemes and misleading promises, Tom Hazzard and Tracy Hazzard offer a refreshingly honest perspective on the realities of podcast monetization in this episode. Join in as they challenge the status quo and provide you with practical insights into what truly works in the ever-evolving landscape of podcasting profitability. Discover why blindly following traditional ad monetization models may not yield the results you desire and explore alternative paths to financial success in the podcasting realm. From promotion monetization to strategic sponsorships, Tom and Tracy discuss the diverse avenues available to savvy podcasters seeking to maximize their revenue potential. Gain invaluable insights into building authentic relationships with sponsors, crafting compelling promotions, and leveraging your influence to generate substantial income. Whether you're a seasoned podcaster or just embarking on your podcasting journey, this episode is a must-listen for anyone seeking to unlock the true profit potential of their podcast. Tune in now and revolutionize your approach to podcast monetization!

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The Three Tragic Reasons Your Listeners Can't Reach Out To You

Tue, 12 Mar 2024 10:00:00 GMT

Ever wonder why very few of your podcast listeners reach out to you even if you have a decent number of plays on Apple or Spotify? It may simply be because, despite their best efforts, they can’t find a way to reach you at all! It might be that your email isn’t showing up or they aren’t being redirected to your landing pages at all. In this episode of Feed Your Brand, Tom Hazzard and Tracy Hazzard break down the three tragic reasons why your podcast listeners can’t reach you. Join in and learn why you might want to secret shop your podcast on the player apps to make sure you’re getting the most out of your efforts.

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Captivate Your Audience: The Power of Episode Art in Podcasting

Tue, 05 Mar 2024 11:00:00 GMT

Every piece of your podcasting puzzle slotted in the right place is one step closer to success. In this episode, Tom Hazzard and Tracy Hazzard delve into the often-overlooked but powerful world of podcast episode art. Tracy emphasizes the importance of creating unique episode images for each podcast episode, highlighting how it can enhance visibility and engagement. They also discuss the impact of visuals on the brain, and the significance of episode art in various contexts like podcast apps and social media, and provide practical tips, such as using consistent branding, proper text scaling, and avoiding unnecessary numbering. Throughout the episode, Tom and Tracy share valuable insights aimed at helping podcasters maximize the potential of their episode artwork. Learn to captivate your audience more by tuning in!

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AI Vs. Copyright Trolls: Securing Your Creative Rights In The Digital Age

Tue, 27 Feb 2024 11:00:00 GMT

While AI brings opportunities, it also unleashes sinister threats to creative rights. Just take a look at the amount of AI-enabled copyright trolls that are waiting to pounce and make money off of you. Let Tom Hazzard and Tracy Hazzard guide you to secure your creative rights in today’s digital landscape. Learn the essentials, from documenting royalty-free content to obtaining licenses, with their comprehensive checklist to fortify your defenses against malicious forces. Don't be intimidated by cease and desist letters; armed with proper documentation, you'll navigate through unscathed.

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Mastering SEO Secrets for Podcast Triumph With Melanie Gorman

Tue, 20 Feb 2024 11:00:00 GMT

One of the most important parts of podcasting is creating a podcast website. And if you have a website, you have to make sure it is the best it can be. That can only be achieved if you master SEO. In this episode, we have an SEO expert from Crownsville Media, Melanie Gorman, to spill SEO secrets for podcast triumph. She discusses the fundamental importance of SEO for websites, breaks down the misconception around merely searching for one's own domain name, and emphasizes the need to align content with the language and concerns of the target audience. Plus, Melanie unveils the strategy behind effective blogging, showcasing how blogs serve as the backbone of the internet, conveying authority, expertise, and relevance. So tune in and gain valuable insights into optimizing your podcast content for Google, understand the psychology of search, and leverage SEO to enhance your online presence.

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Five Annual Overhaul Essentials To Elevate Your Podcast Brand

Tue, 13 Feb 2024 11:00:00 GMT

Embarking on a new year in the dynamic world of podcasting requires a strategic approach to keep your show relevant and engaging. In this episode of Feed Your Brand, hosts Tom Hazzard and Tracy Hazzard share five essential steps to elevate your podcast brand for the year ahead. Drawing from their extensive experience in podcasting and branding, they provide actionable insights to ensure your podcast remains visible, compliant, and impactful in the ever-evolving digital content landscape. From updating copyright dates to adapting to new marketing strategies, this episode offers valuable tips to elevate your podcasting journey and achieve long-term success. Tune in now and stay ahead of the curve to take your podcast to new heights in 2024.

Podcast Content Strategy: Audiograms Vs. Video Shorts

Tue, 06 Feb 2024 11:00:00 GMT

In today’s digital world, it is not enough to know which platform showcases your content best; you also have to know what type of content to deliver. Join Tom Hazzard and Tracy Hazzard as they help you strengthen your podcast content strategy by helping you choose between audiograms and video shorts. While you can utilize both, it is important to know which ones to put that little extra effort to make your podcast soar through the web across potential audiences. Find out how to optimize your podcast content strategy and make sure you invest your efforts strategically for maximum impact in the digital landscape.

Maximizing Your Podcast's Reach: The Power Of Directory Listings And Promotion

Tue, 30 Jan 2024 11:00:00 GMT

Maximize your podcast’s reach this 2024! Join Tom Hazzard and Tracy Hazzard as they dive deep into the ways you can take your show to new heights, starting with tapping into the power of directory listings and promotion. From getting listed in micro categories to leveraging listicles and blog articles to optimizing SEO, Tom and Tracy provide you fresh and updated strategies for the new year. Follow along to this conversation and set yourself up for more success as you reach new listeners and expand your podcast's influence in today’s evolving landscape.

LinkedIn Optimization: Elevate Your Profile For Greater Visibility

Tue, 23 Jan 2024 11:00:00 GMT

LinkedIn is one of the best places out there to connect with your podcast listeners and search for suitable guests for your show. Tom Hazzard and Tracy Hazzard are here to share their most valuable LinkedIn optimization strategies to elevate your profile, improve your brand image, and boost your online presence. Using Tom’s pretty outdated LinkedIn profile as an example, they show what to put in your headline, when to use the website’s AI tool, utilize the Creator Mode, and more. They also talk about the LinkedIn program they recently joined, breaking down how it helps them produce shows in the most efficient way possible.

Affiliate Link: LinkedVAnow

Free Profile Audit: LinkedVAnow

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Reflect & Project: Elevate Your Podcast In 2024

Tue, 23 Jan 2024 11:00:00 GMT

The end of 2023 is right around the corner! There may be downtimes from the past year, but you can create possibilities as you start the next year. To leave you with some sweet treats, Tom Hazzard and Tracy Hazzard share their reflections on podcasting in 2023 and projections of their intentions into 2024 to elevate your podcast. Tracy emphasizes the importance of having clarity on your intentions and purpose to catapult yourself into your goal. As we walk into the doors of 2024, Tracy and Tom share their intentions for the coming year. Indulge yourself with Tracy Hazzard and Tom Hazzard’s wisdom from this insightful episode. Stay tuned to Feed Your Brand and ensure to elevate your podcasting today.

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Complete Guide To Social Media Sizes For 2024

Tue, 16 Jan 2024 11:00:00 GMT

The social media code in 2024: master sizing, leverage algorithms, and channel traffic for unstoppable online success! Get ready to up your social media game as Tom Hazzard and Tracy Hazzard discuss the world of social media sizing, breaking down the essential tools and strategies you need to shine in 2024. Together, they reveal an approach to leverage the power of social media for your podcast, one correct size at a time. Discover their proven methods for creating compelling content that drives engagement. Tune in now and get equipped for this new year!

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How To Craft Compelling Calls-to-Action For Your Podcast

Tue, 09 Jan 2024 11:00:00 GMT

Are you frustrated with the lackluster response to your podcast calls to action? There might be a couple of things you're doing wrong. Join Tracy Hazzard and Tom Hazzard in this episode of Feed Your Brand as they shed light on the widespread challenges podcasters face when it comes to CTAs and why so many miss the mark. Discover the art of crafting compelling CTAs that resonate with your audience and drive meaningful engagement. Tracy and Tom share actionable strategies to optimize your podcast CTAs, including the importance of relevance, creating a sense of urgency, and aligning language across platforms. Learn how to intelligently use URL forwarding to track responses and explore the innovative world of ad mixing systems. Whether you're a seasoned podcaster or just starting, this episode provides valuable insights into transforming your CTAs into powerful tools for connection. Tune in to elevate your podcast engagement with actionable advice and real-world examples.

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Best Practices Every Podcaster Should Add To Their Social Media Strategy Revealed With Angie Lile

Tue, 26 Dec 2023 11:00:00 GMT

Our podcast can only go as far as we allow it. No matter how much we create the best content and deliver the best show, we can never fully reach our audience without utilizing a social media strategy. In this special episode, Tom Hazzard and Tracy Hazzard are joined by a powerhouse in social media. Angie Lile is the owner of Wholistic Media Agency, where she helps people and organizations boost their brand and keep customers engaged. Today, Angie reveals the best practices every podcaster should add to their social media strategy. She digs deep into social media handles, podcast page versus business page, the value of AI tools, and the latest on the metaverse. Get your message out to the world by doing the work. Let this conversation guide you to harness the power of social media for your podcast!

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Podcast Guest Swapping: Unleash The Power Of Audience Sharing

Thu, 07 Dec 2023 11:00:00 GMT

Growing an audience and finding a steady stream of guests are two of the biggest challenges every podcaster has, especially for those who are just starting. They may seem to be unrelated problems at first, but what if you could hit these two birds with one stone? Enter podcast guest swapping – the power move that will help you unleash the power of audience sharing. In this episode of Feed Your Brand, Tracy Hazzard and Tom Hazzard share their power moves in negotiating podcast guest swaps with other podcasters in your niche and using that as an opportunity to grow your audience. If you’re just starting out and you don’t have your first move yet, better tune in to this. Your first power move is right here.

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Maximizing Podcast Revenue: A Guide To Securing Paid Advertisements For Your Show

Thu, 30 Nov 2023 11:00:00 GMT

Paid advertisers are essential in keeping your podcast alive and running, but you cannot simply get hold of them just by waiting around. Tom Hazzard and Tracy Hazzard present some valuable tips on maximizing your podcast revenue. They talk about the ideal episode length to run advertisements on, the best place to put ad spots, and why host-recorded ads perform way better than other forms. They discuss why you should keep track of your own podcast statistics, from your number of downloads to your conversation rates. Tom and Tracy also explain how to attract the appropriate advertisers depending on the kind of guests you invite, the language you use, and the topics you mostly discuss.

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How To Leverage Press Articles For Podcast Promotion With Sara Diehl

Thu, 23 Nov 2023 11:00:00 GMT

Unlock the potential of your podcast's reach and engagement by mastering the art of leveraging press articles for effective promotion. In another Coaching Crasher episode, Tracy Hazzard sits down with international content expert and business owner, Sara Diehl. With expertise in content marketing and entrepreneurship, Sara helps clients looking to gain exposure and establish their voice and brand. She dives deep into the power of press articles to promote your podcast and gives us a great overview of the process. How do press articles differ from press releases? How do you reach out to publications and pitch your article? What are the publications looking for content-wise? Plus, how is AI changing the game of content creation? Find out the answers to these questions and more in this conversation!

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Mastering Podcast Momentum: Overcoming Accountability & Discipline Hurdles

Thu, 16 Nov 2023 11:00:00 GMT

Now you have a show up and running, but how do you make sure it doesn’t halt on its tracks? You are the single most important thing that determines whether you keep that podcast momentum or not. It’s all about self-discipline and accountability. But as we know all too well, these things are a whole lot better said than done. We all have our personal hurdles to really showing up consistently for our audiences, and even our guests and co-hosts. How do we overcome these hurdles and build a system with built-in accountability mechanisms? Tune in as Tracy Hazzard and Tom Hazzard tackle this topic.

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Tips For Effective Ad Placement: Harnessing The Untapped Potential Of Post-Roll Podcast Advertisements

Thu, 09 Nov 2023 11:00:00 GMT

Ads are an important part of any podcast show, especially if you wish to monetize. But what is an effective ad placement that can get you a high conversion rate? In this episode, Tom Hazzard and Tracy Hazzard point you to the untapped potential of post-roll podcast advertisements. Did you know that there is a very high conversion rate to post-roll ads for psychological reasons that you may not have considered? In fact, it’s the most undervalued that you should be charging for more. Tom and Tracy break down the whys here as well as offer great tips on how to make the most of those ads. Don’t miss out on these great nuggets today!

Tips For Planning And Hosting Memorable Live Podcast Launch Events

Thu, 02 Nov 2023 10:00:00 GMT

Live podcast launch events are a surefire way to generate the buzz for your show, but only when you do it right. How can you fill your event and captivate your audience, keeping them at the edge of their seats for what you have to offer? Tom Hazzard and Tracy Hazzard have you covered. In this episode, they give you tips to plan and host memorable live podcast launch events. And no, this is different than just your usual recordings behind the mic. How do you show the real you and attract not just subscribers but also sponsors and guests? Join Tom and Tracy in today’s show to jumpstart planning your podcast launch event and reap its full benefits!

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How To Find And Book More Search Engine Worthy Guests

Thu, 19 Oct 2023 10:00:00 GMT

There is a lot of power in being found through search engines. That is why doing good SEO is paramount, not only in ensuring you’re creating search engine-worthy shows but also in booking search-engine worthy guests. In this episode, Tom Hazzard and Tracy Hazzard break down the ways you can find guests who rank high and align and match with you. They share a step-by-step guide to help you identify who is worthy and not and who brings value to your show and your listeners. At the end of the day, you want your podcast to be found in more ways than one. Why not dot your i’s and cross your t’s with the people you bring on to your show? Rethink the way you find and book your guests with Tom and Tracy in today’s conversation!

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Tips For Increasing The Visibility Of Your Podcast On YouTube With Fran Asaro

Thu, 12 Oct 2023 10:00:00 GMT

As the second largest search engine behind Google, YouTube is undeniably the platform you should take advantage of. But different platforms have different sets of rules you need to know to win the game. If you want to increase your podcast’s visibility on YouTube, then this episode is for you. Fran Asaro, the President of Thrive Anyway and the Founder of The Senior Tuber Community, joins Tracy Hazzard to share tips and best practices to help you optimize and monetize your YouTube channel. As a YouTube Partner, Fran brings top-level information straight from the platform that will get your show seen and played. From banners to content to marketing strategies and everything in between, Fran gives you key insights to crack the YouTube algorithm, reach a larger audience, and build a loyal following. Tune in to not miss out from the YouTube guru herself!

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Can AI Tools Grow Your Podcast And Free Up Your Time?

Thu, 05 Oct 2023 10:00:00 GMT

Can AI tools grow your podcast and free up your time? The answer is not as straightforward as it seems. AI is certainly helpful in some areas of podcast production and promotion. But does it really save you time? As with any other software, we need voices of experience to give us the verdict, and Tracy Hazzard and Tom Hazzard are here to share theirs. Tom and Tracy have been dabbling around with various AI tools to see how they can contribute to a more efficient podcast production process and help promote your show to more listeners. Tune in and learn how specific AI programs measure up to human performance in the same areas and what tools Tom and Tracy recommend to use to get the most bang out of your buck.

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Optimizing Podcast Metrics: A Guide To Analyzing And Boosting Podcast Downloads

Thu, 28 Sep 2023 10:00:00 GMT

It’s great to see numbers that tell us how our show is doing in this complicated podcast ecosystem. But many of these numbers are misleading, to say the least. Take podcast downloads for example. A closer examination would reveal that it doesn’t really mean what most of us think it means. And that goes for almost every single metric out there. In this episode, Tom Hazzard and Tracy Hazzard break down some of these podcast metrics, with a focus on what podcast download numbers really mean. They also share some proven tips to boost your podcast downloads and get your audience to really play your episodes from start to finish. Plus, get to learn about two new strategies that Tracy and Tom are introducing to help podcasters optimize their metrics across the board. Tune in for great tips and insights!

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Strategies For Captivating Your Listeners Throughout The Entire Podcast

Thu, 21 Sep 2023 10:00:00 GMT

No matter what you want to do, whether it's to make money from advertising, make money from your own things, get people to subscribe to you somewhere else on social media, whatever your goals of your podcast are, if your podcast listeners don't listen all the way through, it's not going to work. Our goal as podcasters is to make people listen to the whole thing, not just skip around specific timestamps or towards the end. How do we do that? Tracy Hazzard and Tom Hazzard discuss some proven strategies in this episode of Feed Your Brand. You’d be surprised at how many of the things we do aren’t as harmless as we think. Tune in to find out what they are!

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Top Mistakes To Avoid: The Worst Podcast Guest Pitches Ever Received

Thu, 14 Sep 2023 10:00:00 GMT

Podcast guesting is a fabulous way to grow your business or your show. But a lot of things can go wrong as you go about pitching yourself to the shows you want to be a guest on. In this episode of Feed Your Brand, Tracy Hazzard and Tom Hazzard share some of the worst podcast guest pitches that they have ever received and explain what they did wrong. If you're trying to guest on other people's podcasts, you have to respect the host the way you want to be respected in return. So how do you pitch yourself to guest on a show. Or, more importantly, how do you not pitch yourself? Tune in to get some pointers from two of the most seasoned podcast hosts anywhere.

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Creating A Code Of Conduct: Fostering Trust With Your Podcast Audience

Thu, 07 Sep 2023 10:00:00 GMT

As a podcaster, your voice has a lot of power to build trust with your listening audience. You can take that trust to a different level with a code of conduct. In this episode, Tom Hazzard and Tracy Hazzard discuss crafting a code of conduct to foster trust with your podcast audience. They break down what it does to your show and credibility and who can best benefit from it (Is it self-serving? Is it for your audience? Is it for both?). Tom and Tracy then share the steps on how to build it yourself, covering crucial aspects from ownership to ethics to fact-checking and more. A code of conduct covers important bases on your show, helping you be transparent and trustworthy to your audience. Explore the many ways you can benefit from having one as Tom and Tracy discuss more in this conversation!

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Boost Your Podcast's Visibility: Unveiling the Secrets of Podcast Publicity

Thu, 31 Aug 2023 10:00:00 GMT

No one would listen to or even discover your podcast if you will not do the work to increase its visibility. However, podcast publicity is way different than promoting a book or starting a new business venture. Tom Hazzard and Tracy Hazzard talk about the niche publicity approaches to make your podcast known to the public. They discuss the importance of launch events, the impact of podcast swapping, and the power of alumni magazines. Tracy also presents an interesting listening app that allows users to curate podcast lists, which helps users connect with other podcasters and their target audience. The two also tease Podetize’s upcoming scoring system that will require prototype clients to join in beta testing.

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What Makes Podcast-To-Publishing A Profitable Strategy For Content Creators? With Juliet Clark

Thu, 24 Aug 2023 10:00:00 GMT

As podcasters, we generate episodes upon episodes of content. What is stopping us from putting them together into a book? In today’s show, Tracy Hazzard has over a special guest for a rare Coaching Crasher episode. She sits down with none other than an expert in publishing and the host of the Promote, Profit, Publish podcast, Juliet Clark. Together, they discuss why you should consider podcast-to-publishing as a profitable strategy. Juliet breaks the misconception about marketing after publishing, detailing how marketing begins the moment you think about writing the book. She also talks about the importance of building trust with your content and planning ahead before publishing. Make the most out of your show and spread your value out into the world. Follow along to this conversation to learn more about this strategy!

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Propel Your Show To New Heights With Advanced Guest Promotion Tactics

Thu, 17 Aug 2023 10:00:00 GMT

Discover the ultimate guest promotion tactics to skyrocket your podcast's success on this week's episode of Feed Your Brand with Tracy Hazard and Tom Hazzard. Unveil the power of Ego Bait and how it can exponentially grow your listenership by leveraging your guests' audiences. Learn the art of website embed codes for cross-linking and website impact, coupled with the right social media tagging strategies to expand your reach and authority. Uncover the secret to resharing and how it ensures maximum exposure for your podcast. Don't miss this game-changing episode as Tracy shares her proven strategies to elevate your podcasting journey to new heights! Tune in now for all these insights and more!

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The Dark Side Of Podcasting: How To Spot Podcast Predators And Avoid Them

Thu, 10 Aug 2023 10:00:00 GMT

Podcast predators lurk in the shadows, preying on the dreams of aspiring podcasters. They promise instant success but deliver only disappointment and deception. In this eye-opening episode, Tracy Hazzard and Tom Hazzard dive into the murky world of podcast predators and uncover the deceptive tactics used to exploit unsuspecting podcasters. They break down how podcasters can identify the red flags and warning signs that set podcast predators apart from legitimate services. They share insights into distinguishing genuine growth opportunities from the scams that jeopardize your podcast's credibility and long-term success. Moreover, Tracy and Tom emphasize the importance of building authentic relationships with your listeners and growing your podcast organically. You have the power to shape your podcast's journey and ensure its long-term success. Don't let podcast predators hijack your dreams. Tune in now and learn how to emerge strong from the dark side of podcasting!

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YouTube Podcasts: What You Need To Know To Decide If It’s Worth Your Time

Thu, 03 Aug 2023 10:00:00 GMT

With the constant rise of video content, you can be missing out as a podcaster if you don’t convert your show to video. Where else will you upload it than on a platform with 2 billion active users? On YouTube. In this episode, Tom Hazzard and Tracy Hazzard dive deep into the fairly new YouTube Podcasts. They break down the things you need to know to decide if it’s worth your time or not. Should you cast a wider net? Are you ready to expand from a pond of audience to an ocean? Tune in now and discover the benefits of YouTube Podcasts.

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Guide To Creating Visually Stunning Posts On Social Media For Greater Engagement

Thu, 27 Jul 2023 10:00:00 GMT

You now have a good idea of what content to share on your feed, but how do yo get people to actually stop scrolling and read what you have to say? In this episode of Feed Your Brand, Tom Hazzard and Tracy Hazzard share a guide to crafting visually stunning posts on social media to capture your audience's attention and drive unprecedented engagement for your posts. Discover the secrets to stopping the infamous "doom scroll" dead in its tracks, making your content irresistible to your followers. Learn how to create eye-catching images that leave a lasting impression, elicit emotions, and draw your audience into your world. Break free from the conventional branding norms as Tom and Tracy reveal why over-branding can hinder your engagement and what unique tactics can set you apart from the crowd. Explore the power of colors, master the art of mixing it up to keep your content fresh and exciting, always leaving your audience curious for more, and uncover the native tools available on social platforms to add dynamism and energy to your visuals. Plus, find out why less might be more when it comes to self-promotion and why letting your content speak for itself can lead to unstoppable engagement. Tune in for all of these and more!

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How Does The Search Algorithm Help You Get Found In Podcast Directories?

Thu, 20 Jul 2023 10:00:00 GMT

Maximize your podcast's reach by optimizing the search algorithm. Join hosts Tracy Hazzard and Tom Hazzard as they unravel the power of the podcast algorithm and reveal how you can be seen, heard, and found by your ideal audience. In this episode, Tracy and Tom share their fascinating insight into the three key search criteria in podcast directories that many well-established podcasts often miss: the title of your show, the title of your episode, and their corresponding descriptions. They dive deep into the value of keywords to a show’s discoverability and then shatter the myth about shorter descriptions. It's time to maximize every word and make your content easily discoverable. Tune in now and take the first step toward unlocking your podcast's full potential!

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How To Overcome The Challenge Of Long Delays Between Recording And Publishing?

Thu, 13 Jul 2023 10:00:00 GMT

Transform your podcasting journey by bridging the gap between recording and publishing. Don't let delays dim your energy or hinder your success. In this episode, Tracy Hazzard and Tom Hazzard tackle a common challenge podcasters face: managing the time gap between recording a podcast episode and its subsequent publishing. From the get-go, Tracy and Tom emphasize the importance of avoiding lengthy delays, highlighting the negative impact it can have on the energy, promotion, and overall success of a podcast. They dive into the potential drawbacks of leaving episodes limbo, such as missed promotional opportunities and a diminished listener experience. With these, Tracy and Tom discuss strategies to combat this dilemma, from touchpoints and fees to rushing and recording double sets. They stress the importance of providing value to both listeners and sponsors while avoiding practices that may make the podcast feel like a money-driven endeavor. Having an abundance of potential guests is a wonderful problem to have, we just have to learn how to manage it. Tune in now and level up your podcasting game!

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Podcast Marketing: Crafting Hooklines That Engage And Convert Listeners

Thu, 06 Jul 2023 10:00:00 GMT

They say you only have a few seconds to make a memorable impression. In podcasting, the very first thing your listeners hear can make or break you. What better way to truly capture them than a great hookline? In this episode, Tom Hazzard takes us on another podcast marketing tactic: crafting hooklines that engage and convert listeners. Hooklines, or as some people know it as cold open, are what your listeners hear at the beginning of your episode. It is meant to get them in the right frame of mind and get excited for what is to come. Tune in to find out how you can choose and create the best hookline for every. Episode of your show. Make the most of this marketing tactic to keep your listeners hooked!

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How Does Redefining Your Podcast Categories Enhance Discoverability And Growth

Thu, 29 Jun 2023 10:00:00 GMT

By redefining your podcast categories, you're not just finding your place; you're claiming your space in the podcasting universe. It's the key to unlocking untapped potential, fueling discoverability, and propelling your show to extraordinary growth. Welcome to another exciting episode of Feed Your Brand with your hosts, Tom Hazzard and Tracy Hazzard. For this episode, they discuss how redefining podcast categories can boost discoverability and accelerate the growth of your podcast. First things first: what exactly is a podcast category? Tom and Tracy break it down for you in plain language, stripping away the confusion that often surrounds this subject. They guide you through the process of understanding how podcast categories function and why they matter so much in the podcasting world. As the discussion unfolds, Tom and Tracy discuss how to conduct effective research, identify the most suitable categories, and position your podcast for maximum discoverability. So, tune in now and get ready to take your podcasting game to the next level.

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A Smart Guide To Switching Your Podcast Host Without Losing Listeners

Thu, 22 Jun 2023 10:00:00 GMT

Podcasting is not something you master from the start. You can only grow along the way. Unfortunately for some, this means having to go through a number of podcast hosting companies. But switching to another can not only be quite tedious but also detrimental if not done right. In this episode, Tom Hazzard and Tracy Hazzard provide a smart guide to help you switch your podcast host without losing listeners. Tom and Tracy are both well-familiar with this dilemma, having picked up the pieces themselves many times for their very own clients. They share great insights, tips, and tricks to help you go through the process without falling into the common issues that could cost you. From listings to analytics and everything in between, Tom and Tracy have you covered. So tune in to learn the best practices to keep your show safe. Remember, you don’t have to lose your listeners; you only have to switch hosts the right way.

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How A Podcast Guest Funnel Can Double Your Success By Attracting Both Guests And Clients

Thu, 15 Jun 2023 10:00:00 GMT

Your podcast guest funnel, when done the right way, can double your success. It will allow you to attract guests and clients, making your show and business both desirable and reputable. In this episode, Tom Hazzard and Tracy Hazzard share their five basic steps (and one bonus tip) in building their own powerful podcast guest funnel. They discuss how serving others rather than simply selling to them is the most important tip in getting the best guests, attracting the right audience, and building a trustworthy brand. Tom and Tracy also emphasize why building a podcast around your face and name is convenient but not advisable.

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Unveiling the Secrets: What No One Tells You About Website Revamps – Save Your Leads Now!

Thu, 08 Jun 2023 10:00:00 GMT

Are you planning to revamp your podcast website? Or perhaps you already did? Either way, you may find it valuable to check whether you have done it properly or not. Sometimes, unbeknownst to many, you could have done something that may be killing your discoverability or tanking your website analytics. Before you fret, allow Tom Hazzard to cover for you in this episode. He unveils the secrets no one tells you about when it comes to website revamps. He helps you dot your i’s and cross your t’s, sharing cautionary tales from clients that inform you of the must-dos and don’ts. So tune in to this episode now and save your leads before you have to start again from scratch.

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Defying The Norm: Rule-Breaking Podcast Strategies For Fast Growth

Thu, 01 Jun 2023 10:00:00 GMT

Conventional wisdom exists because it works. But that doesn’t mean you can’t break a few rules here and there to stand out. This works in podcasting as much as it does in other areas like art. While there is a lot of merit in following best practices, it is often helpful to experiment with unique podcast strategies to see what you can use to expedite your show’s growth. But you can just break rules for the sake of breaking rules. Everything has to be aligned with the goal of growing your podcast on top of mind. In this episode, Tracy Hazzard and Tom Hazzard discuss the correct approach to experimentation when it comes to podcast strategies. They also break down the most important aspect of this topic: what rules should you absolutely not break? Tune in and learn how rule-breaking is a sensible approach to scaling your podcast and how you can approach it without putting yourself in too much risk.

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Is Your Podcast Show Name Secure? Mastering Copyrights & Trademarks To Safeguard Podcast's Success

Thu, 25 May 2023 10:00:00 GMT

Do you need to copyright your podcast show name? If you ask a lawyer, you know the answer will be yes, but it’s a lot more nuanced than that. Things like patents and trademarks take a lot of effort and money to do correctly. Are you really serious about podcasting? Are you putting enough effort to make it valuable enough to justify the cost of copyrighting? In this episode of Feed Your Brand, Tracy Hazzard and Tom Hazzard explain the things all podcasters need to know about copyrights and trademarks and securing a podcast show name to ensure the show’s success. Tune in and learn when the right time to copyright a podcast name is and what factors you should consider before deciding to do it.

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How Does Having A Duplicate Podcast Show Name Affect Your Success And Audience Reach?

Thu, 18 May 2023 10:00:00 GMT

What happens when someone decides to put out a podcast show with a similar name as yours? This stuff does happen, and platforms like Apple allow it to happen because whoever it is that’s copying your name isn’t necessarily breaking any copyright laws. Having a duplicate podcast show name can be frustrating, but is it really as bad as it sounds? What can we do about it? Should we even do anything about it? In this solo episode of Feed Your Brand, Tracy Hazzard gives us a very sensible answer to these questions. And that answer may surprise you! Tune in and find out what it is.

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How Can Podcast Network Branding Transform Your Show? Discovering The Hidden Benefits And Drawbacks

Thu, 11 May 2023 10:00:00 GMT

Under very specific conditions, being associated with a radio network can be beneficial for your podcast. But this is quite rarely the case. Too often, podcast network branding can do more harm than good to your show. With the work that they do at Podetize, Tracy Hazzard and Tom Hazzard have gained an in-depth understanding of how these podcast networks work. In this episode, they help us discover the hidden benefits and drawbacks of being in a podcast network. If you’re just starting your show and you want it to have more clicks and downloads, you might easily get swayed by pitches that show incredible numbers and statistics. Don’t take them for their word just yet. Join this conversation and learn what red flags you should absolutely be looking for when trying to decide if joining a network is the right decision for you.

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Can You Really Convert Podcast Fans Into Active Subscribers?

Thu, 04 May 2023 10:00:00 GMT

Is it really possible to convert podcast fans into active subscribers? Compared to most other media, podcast subscribers are some of the most passive subscribers out there. Most would likely just pick your episodes that interest them the most. Even binge listeners don’t necessarily take action and do business with you, whatever it is you’re doing. So how is it possible to turn them into active subscribers that seek out what you have to offer? Tom Hazzard and Tracy Hazzard delve into this topic and provide some best practices that they have seen in other podcasts or that they have practiced in their own shows. Tune in and learn how to play the subscriber game right in the podcasting world!

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Podcast Copyright Best Practices Regarding Video, Music, And Images

Thu, 06 Apr 2023 10:00:00 GMT

Of all the things that can possibly give you a headache about your podcast, podcast copyright is probably on top of the list, especially if you haven’t given it a lot of attention for a long time. While it’s a great idea to use images and music to make your podcast more engaging, it’s a given that you should have the rights to those media before using them. A lot of lawyers and other people would come after you if they see you using copyrighted images or music and you don’t have the license to use them. If you think you have these issues lurking, especially in your archives of past episodes, then now is the time to fix them before someone finds out and decides to make a quick buck. In this episode, Tom Hazzard and Tracy Hazzard give us a few best practices in making sure we don’t run into any of these problems with our podcast. Join in and learn how to protect yourself from potentially costly mistakes that can easily be avoided if you’re aware.

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Effective Strategies For Overcoming Barriers And Starting Your Own Podcast Show

Thu, 30 Mar 2023 10:00:00 GMT

Many aspiring podcasters fail to launch their shows even after weeks or months of planning. Overcoming barriers in starting a podcast is certainly challenging, but it is never an impossible task. Tom Hazzard and Tracy Hazzard share three effective strategies for getting past the development stage and finally releasing your episodes. They discuss how to present yourself professionally, try working backwards, and get the right support system. Tom and Tracy also explain why refusing to set up calendars is a sure way to get stuck and the advantage of inviting a friend when creating your introduction episode.

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The Advantages And Disadvantages Of Solo And Topic-Driven Podcast Episodes

Thu, 23 Mar 2023 10:00:00 GMT

Doing guest interviews is recommended for your first 50 podcast episodes to grow your following and audience reach. But after getting past the 50-episode mark, it is advisable to focus more on solocasts and topic-driven podcast episodes. Tom Hazzard and Tracy Hazzard explain how this discussion format lets you share more about yourself and create a deeper connection with your listeners. They present tips on generating topics and aligning your conversations with the needs of your audience. Tom and Tracy also talk about the ineffectiveness of formulaic interviews and extremely short podcasts with little to no value.

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How Podcast Consistency Leads To A Successful Podcast

Thu, 16 Mar 2023 10:00:00 GMT

Consistency begets consistency. If you wish your audience to continue tuning in to your podcast, then you should maintain the same commitment to producing the episodes they’re expecting. In this episode, Tom Hazzard dives deep into this single most important issue and aspect of podcasting: consistency. He provides real life samples and context that highlight the importance of being consistent in publishing your episodes. While this can be challenging for those who are pressed for time, Tom tells you not to worry by sharing tips on how. Tune in to find out what these are and lead your show to success!

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How To Choose The Right Host For An Effective Podcast Swap

Thu, 09 Mar 2023 11:00:00 GMT

To guest on a podcast is one thing but to become the show’s guest host is a different level of value add altogether. Have you heard of podcast swap? It’s a term in the industry for when podcast hosts swap and guest on each other’s show, taking the reins to a different audience. In this episode, Tom Hazzard and Tracy Hazzard break down the things you need to know about podcast swap and the value it brings to your show. And to do it effectively, you need to choose the right host. Tracy shares the three criteria to help you find the person to bring on to your show and discusses some models and strategies to grow. Join Tom and Tracy as they share this exciting way to spice up your podcast while getting more value.

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Podcast Discoverability: 3 Search Keys To Get More Show Views

Thu, 02 Mar 2023 11:00:00 GMT

With so many podcasts available today, it's essential to optimize your searchability and stand out from the crowd. In this episode, Tom Hazzard delves into the keys to boosting your podcast show's visibility and attracting more views. He shares three search keys that can help you achieve just that. From understanding search algorithms to optimizing show descriptions, Tom covers the essential tactics that can help you improve your podcast's discoverability. Whether you're a new podcaster looking to take your show to the next level or a seasoned pro looking to build an audience, this episode is packed with valuable insights and actionable tips. Tune in now and discover the secrets to podcast discoverability!

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Effective Ways To Make Your Show Attractive To Sponsors

Thu, 23 Feb 2023 11:00:00 GMT

Podcasts have become the most efficient safe haven of free speech these days. But when attracting sponsors to your show, you may have to review your topics and the way you approach your entire production. Tom Hazzard and Tracy Hazzard present practical tips on getting the right sponsorship for your podcast. They explain how to design your show structure according to your target sponsors, the optimal areas to put ad rolls in your episodes, and why you should always be consistent in releasing your work. Tom and Tracy also talk about the best sponsorship types that can help maximize your impact and the tremendous value small sponsors can bring to your podcast.

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PodMatch As Automatic Interview Matching For Podcast Guests: Is It Worth It?

Thu, 16 Feb 2023 11:00:00 GMT

Are you a podcaster who's looking to find the perfect guest for your show? Do you want to make sure that each guest you choose is a good fit for your podcast and the type of content you produce? Then PodMatch might be for you! In this episode, Tracy Hazzard explains what PodMatch is, how it works, and whether it's worth using. PodMatch connects speakers with producers based on what they're looking for, how much they're willing to pay, and how long it will take them to find someone. PodMatch is just a really sophisticated and easy-to-use platform that streamlines the process of finding people who are right for your show. Sounds too good to be true? Tune in and let’s find out!

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Why Using Your Own Voice Is More Powerful Than AI-Generated Content?

Thu, 09 Feb 2023 11:00:00 GMT

With OpenAI and ChatGPT, the world of AI-generated content is about to begin. ChatGPT can actually learn from its mistakes and constantly improve with its reinforcement learning. While that sounds great, that does not spell the end for human-generated content. At the end of the day, people can still tell if something is fake or AI-generated. Your own human voice is still going to be much more powerful compared to an AI's. Learn exactly why today!

Join Tom Hazzard and Tracy Hazzard as they share their insights on the future of AI-generated content and why it's not enough to overtake human-made content. Discover what OpenAI is and why ChatGPT is all the rage right now. Just how far can artificial intelligence learn? Find out today!

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Why Podcast Hosting Companies Quit And What You Can Do To Avoid It

Thu, 02 Feb 2023 11:00:00 GMT

Podcasting is one of the most powerful tools for building your brand. But if you've ever been a podcast host, you know that it doesn't always come easy. In this episode, Tom Hazzard and Tracy Hazzard show you why podcast hosting companies quit and what you can do to avoid it. The truth is that when you run a podcast business, you're responsible for everything from how your content looks to how fast your site loads. And if there's one thing that can really slow down your growth rate—and make it harder for you to keep up with demand—it's when things go wrong with your podcast hosting service provider. So tune in now and learn how you can ensure you don’t fall in the same pit of failure!

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Why Do We Use The Rule Of Three As A Measure Of Podcast Marketing ROI?

Thu, 26 Jan 2023 11:00:00 GMT

Tom Hazzard and Tracy Hazzard are going to share why they use the rule of three when measuring Podcast Marketing ROI. Because how do you measure the ROI of your intangibles for your podcast? How do you measure how many listeners you have, and what's actually making them come back? And are you just going to quit if you don't get the numbers you want? These are some of the questions you should be asking right off the bat if you want to see success. Tune in so you can understand how to measure your success.

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The Tech of Recording: How to Recover your Lost Podcast Video in Zoom

Thu, 19 Jan 2023 11:00:00 GMT

One of Tom Hazzard’s clients asked for his help about recovering a lost podcast video. Thankfully, Tom knows the solution for such an issue, and he now shares it to everyone. In this episode, he explores the amazing features of Zoom that can be used to record podcast episodes without the risk of losing it forever. Tom also explains how to use the application’s technical capabilities to showcase your creativity in editing and improving your show’s overall quality.

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Build a Brand: Podcast Marketing Strategies to Promote a New Product

Thu, 12 Jan 2023 11:00:00 GMT

Podcasts are one of the most efficient platforms to integrate your product promotions into. But if you do this in an unnatural and annoying way, you will bore your audience to death and push them away from getting your offers. Tom Hazzard and Tracy Hazzard share practical tips on making effective product promotions without actually selling from your podcast. They discuss how to present your offers in the most enticing manner, whether you’re selling a tangible product or service, without turning your show into a boring webinar or a glorified advertisement.

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Why Should You Begin Your Podcast Social Media Promotion On Only One Platform?

Thu, 05 Jan 2023 11:00:00 GMT

In this day and age of social media, it may seem smart to have your presence be felt across its many platforms. After all, the wider you cast your net, the more you can attract, right? But what if we tell you that this is not wise advice all of the time, especially when you are still starting out as a podcaster? In this episode, Tom Hazzard and Tracy Hazzard discuss why you should begin your podcast social media promotion on only one platform. They give great advice and recommendations for new podcasters, sharing real-life examples from their shows. At the heart of it, it is about knowing who your audience is. Join this conversation and gain valuable insights on spreading your message and growing your brand!

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Removing Your Podcast Creative Blocks Helps Get Your Show In The Flow

Thu, 29 Dec 2022 11:00:00 GMT

At some point in our podcasting journey, we stumble upon some creative blocks that often keep us stuck from producing at our best. These blocks could happen at the beginning of your journey or in the middle. Either way, they disrupt our flow, pulling us out of that momentum, and, worse comes to worst, podfading happens. The good thing is you’re not alone in feeling these things. Tom Hazzard and Tracy Hazzard help you in this episode. Together, they discuss the top three blocks that are common among podcasters and how you can remove them so you can get your show back in the flow. They dive deep into the importance of a collaborative environment, having a system process in place, and learning to believe in yourself. Join this insightful conversation and reclaim that creative flow back into your show!

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Creating Effective Podcast Landing Pages To Drive More Traffic To Your Show

Thu, 22 Dec 2022 11:00:00 GMT

Are landing pages really that helpful to our businesses? Did we really increase our audience through it, or did it perhaps only annoy them and make things worse? In this episode, Tom Hazzard and Tracy Hazzard discuss all things about podcast landing page, what it really does for your business, and what its best components are to achieve the best results. Tune in to learn the dos and don'ts when creating your landing pages and how to effectively gain audience traction!

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How Blog Creation Benefits Your Podcast's Long-Term Residual Value?

Thu, 15 Dec 2022 11:00:00 GMT

If you are producing outstanding podcast content, you might as well make sure that it possesses long-term residual value. One of the most effective ways to accomplish this is by creating your own podcast website and doing consistent blog creation. Tom Hazzard explains how turning your episodes into keyword-rich verbal SEO blogs can generate tremendous traffic even months or years after publishing them. He also discusses Google's new data about search relevancy, why WordPress is the best website platform to use, and the power of SEO-designed descriptions in improving search rankings.

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Programmatic Advertising: Is Automating Media Purchase To Target Audience Worth Its Cost?

Thu, 08 Dec 2022 11:00:00 GMT

Programmatic advertising is a widely known term in marketing these days. At first, it sounds like an excellent opportunity of monetizing a podcast. But is it really what your brand needs? In this episode, Tom Hazzard explains how programmatic ads impact audience behavior and experience, which is actually not that great when implemented in most niche podcasts. Tune in as we peel back the curtain on programmatic ads to help you find much better ways to monetize your show and build a meaningful rapport with your listeners.

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Negative SEO: How To Fix It And Boost Your Podcast's Google Rankings

Thu, 01 Dec 2022 11:00:00 GMT

Inviting great guests and producing engaging episodes are not the only requirements to build a strong podcast following. You must also be wary of negative SEO that could destroy your online presence. Tom Hazzard and Tracy Hazzard share tips on addressing black hat SEO tactics, malicious posts, and content hijacking that could mess up your podcast’s online reputation and rankings. They explain how to bury negative search terms deep into Google search results by creating relevant and keyword-rich content. Tom and Tracy also emphasize the need for a well-audited business website, which is one of the main reasons for negative SEO if not managed properly.

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Understanding Apple's Explicit Content Guidelines To Better Categorize Your Show

Thu, 24 Nov 2022 11:00:00 GMT

You’d think that a topic like determining explicit content in a podcast is straightforward, but it has a lot of nuances that even seasoned podcasters can misunderstand. In this episode, Tom Hazzard explains why we need to understand Apple’s explicit content guidelines and takes a deep dive on how to navigate it. Universally speaking, podcasting is a safe haven or free speech. There is no broad controlling authority that determines what can be said and what can’t. Individual platforms are responsible for creating their own content policies around them. But in practice, all these platforms are just following the lead of Apple – which basically invented this industry and is the only platform with somewhat defined policies around explicit content. Join in and get to know everything you need to know about these policies and avoid getting your podcast delisted for something completely avoidable.

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How Effective Batch Recording Improves Podcast Consistency And Efficiency

Thu, 17 Nov 2022 11:00:00 GMT

Maintaining a regular posting schedule for your podcast is essential in attracting a dedicated following of loyal fans. How do you ensure that you’re going to regularly show up for your listeners without imposing too much on your personal schedule? For most podcasts, batch recording is this critical piece. In this episode of Feed Your Brand, Tom Hazzard explains the massive benefits of recording your podcast episodes ahead and in batches in terms of maintaining posting consistency without making your schedule too hectic. Tom also gives some advice on how to prepare for batch recording, how to schedule posting, how to set up interview schedules with your podcast guests, and more. Tune in and learn this strategy that’s been one of the keys to our success here at Podetize!

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Staying Enthusiastic: How To Keep And Improve Your Podcasting Energy?

Wed, 09 Nov 2022 11:00:00 GMT

1Aside from inviting interesting guests and crafting an engaging discussion, podcasters must constantly keep their enthusiasm at high levels. If podcasting energy is way too low, expect the audience to get bored and jump into other shows instead. Tom Hazzard and Tracy Hazzard share tips on how podcasters, whether they are doing a solocast or co-hosting with another person, should improve on this aspect without faking their personalities or coming across as trying hard to be relatable. They also talk about the careful use of AI tools when editing podcasts to avoid making episodes that sound too artificial.

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ShowCastR: How To Use It To Showcase Your Guest Interviews And How It Helps Establish Credibility

Thu, 20 Oct 2022 10:00:00 GMT

Every show you are on is a great boost to your credibility. That is why being a guest on other people's podcasts doesn't have to end when an interview ends. You can compile them for all your listeners to see and even keep track of! How can you do that? Tracy Hazzard and Tom Hazzard introduce ShowCastR, a showcase player that shows all the podcast episodes you've been on. In this episode, they dive deep into using this great service, its benefits to your brand, and how you can leverage it to establish credibility as a guest on other shows.

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How to Effectively Reuse Podcast Guest Interviews to Boost Social Power and Show Value

Thu, 06 Oct 2022 10:00:00 GMT

If you're a podcast host guesting on other podcasts for interviews or if you're a guest getting interviewed, you always want to make the most out of that interaction. In this episode, Tracy Hazzard shares the most effective ways to reuse your podcast guest interviews to boost your social power and social value. There are many ways to maximize how you use the content you're in, and reusing them is one way to ensure that return on investment. The goal is to have more listeners, and podcast guesting is one way to do that. It's never too late to reuse and repurpose your interview, especially if you know it offers value to your audience. Tune in for more tips from Tracy you can apply to feed your brand.

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What Are The Advantages Of In Person Recording Vs. Virtual Podcast Recording

Thu, 29 Sep 2022 10:00:00 GMT

In the last couple of years, especially with the pandemic, everybody has gotten used to using remote podcast recording tools like Zoom, Google Meet and Microsoft Teams. But now, as we’re emerging from isolation, the opportunity to record podcasts in-person is opening up for us. Which is better, in-person recording or virtual podcast recording? Tom Hazzard flies solo in this episode to explain the advantages of recording your podcast in person. Tom explains the crucial difference between recording virtually and recording in person. He also breaks down the equipment you may need to record a podcast in person, from the simplest setup to more complex setups like some Podetize clients have. Join in for some great tips!

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Rebranding Podcast: Is Changing Your Show Name A Wise Choice?

Thu, 22 Sep 2022 10:00:00 GMT

We always know that podcasting is a journey. Along the way, we may find that our directions could change. We either want to explore other areas or expand. Suffice to say, our show is not anymore congruent with the path you want to take moving forward. And that is alright. What you need is a rebranding! In this episode, Tom Hazzard addresses this part of your podcasting journey and answers multiple questions that can help you navigate this change. Specifically, Tom answers the number one query: “Is changing your show name a wise choice?” He talks about why we might want to pivot our name and breaks down the qualities of a good podcast name, using his own experiences as an example. So tune in and find out how you can step into your new show direction!

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The Extreme Importance Of Podcast Show Descriptions To Skyrocket Listeners

Fri, 16 Sep 2022 10:00:00 GMT

If you're a podcaster and haven't been paying attention to your show description, we're here to blow your mind. In this episode, Tom Hazzard and Tracy Hazzard break down the extreme importance of podcast show descriptions. The power of SEO doesn't stop at your titles. It'd be a shame if your target audience isn't finding your show simply because it isn't searchable. You have to make sure you're making the most out of every opportunity to boost your discoverability. Podcast show descriptions are simply an underutilized component, but you can skyrocket your listenership if you know what to do. That's what we're here to help you with. Tune in for more of what you should be doing to optimize your descriptions and make the algorithm work in your favor.

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Why Scripting Your Show Can Disconnect You From Your Listeners? With Cody Hanify

Thu, 08 Sep 2022 10:00:00 GMT

What are helpful tips to help you increase engagement with your listeners? Listen as your guest host, Cody Hanify, shares valuable insights on why scripting your show can disconnect you from your target audience. Cody works internally with the sales department for Podetize. He is a podcaster, stage actor, and short film producer. In this episode, he discusses tips on preparing for your show to the best of your capabilities. He emphasizes the importance of focusing on the quality of your content. Tune in to learn more about building your podcast business!

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Building Market Trust: How Podcasting Helps Brands Accelerate

Thu, 01 Sep 2022 10:00:00 GMT

Many businesses have jumped into the podcasting scene to create meaningful connections with their audience. They build their brand and market trust one episode at a time, pushing their venture to the next level. Tracy Hazzard, Scott Kelly, and Erik Huberman join forces in this webinar episode to discuss how to utilize podcasts for this purpose. They explain how it can give you higher ROI, gain positive feedback, and secure tremendous business success when done the right way. They also talk about the best strategies to avoid pod fading, what to learn from the success of celebrity podcasters, and initial strategies for starting your own podcast.

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Millions Of Podcast Downloads: Are They Achievable Or Is It Too Good To Be True?

Thu, 25 Aug 2022 10:00:00 GMT

Is it realistic to expect millions of podcast downloads? Or is it too good to be true? There are a lot of misleading numbers out there, so Tracy Hazzard and Tom Hazzard dedicate this episode to put some perspective on this issue. There are a lot of coaches out there who promise millions of monthly listeners and downloads for your podcast. That’s a big red flag! Even top podcasters like Joe Rogan would admit that such fantastic numbers are BS. Tracy and Tom explain why it’s unrealistic to expect millions of downloads on your podcast and why downloads have nothing to do with podcast monetization and podcast success. If someone is offering that to you, be careful! Tune in and learn what you need to do instead.

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Take Notes And Retain Your Favorite Ideas In The Podcast The Smart Way With Mark Herschberg

Thu, 18 Aug 2022 10:00:00 GMT

Ever had that moment where you could use a tip or are reminded of a good quote you read or heard somewhere but can't seem to place where you heard it or which book it was from? We spend a lot of time finding good content, and they would serve us better if we remember them when we need them. But now, we can. With Brain Bump! Creator, Mark Herschberg, talks about the app's features that allows creators to highlight key points of their podcast or book and have users digitally mark their favorite quotes and be able to retain ideas. So tune in and learn how you can get more out of a read or podcast and not have your precious time and takeaways go to waste.

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Convert Your Audio Easily With The Best Do-It-Yourself Transcription Tools

Thu, 11 Aug 2022 10:00:00 GMT

As a podcaster, you know that producing a high-quality show is important. But you may not realize that transcribing your podcast can be just as valuable. There are several reasons why transcribing your podcast is a good idea, and there are a number of transcription tools you can use. That is what Cody Hanify, Podcast Strategy Booking & Social Promotions Manager at Podetize, talks about in this episode. Cody takes over the mic on behalf of Tracy Hazzard and Tom Hazzard to walk you through why transcribing your podcast is important. He will also share the latest transcription tools you can use to convert your podcasts to engaging blogs.

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How To Create A Podcast Playlist That Attracts Binge Listeners?

Thu, 04 Aug 2022 10:00:00 GMT

You want more audience engagement to boost the brand recognition of your show. You need crucial tips to help increase your podcast listeners. Listen to Tom Hazzard and Tracy Hazzard as they discuss how you can create a podcast playlist that attracts binge listeners. They dive deep into highlighting episodes, creating categories, and providing value to them. How will you repurpose your show and create power for your website? Tune in to learn how you can focus on the value you’re creating, organize episodes around it, and grow your business!

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Achieve Your Podcasting Goals Faster By Streamlining Your Podcasting Process With Alex Sanfilippo

Thu, 28 Jul 2022 10:00:00 GMT

If you haven’t already streamlined your podcasting process, you might miss out on some key growth opportunities for your show. In this episode, Alex Sanfilippo joins Tracy Hazzard to discuss how you can do just that and achieve your podcasting goals better. Alex is the host of the top-rated podcast called Podcasting Made Simple. He is also the founder of PodPros.com, a software company focused specifically on the podcasting industry. In short, this guy knows what he’s talking about when it comes to podcasting. Join as they exchange insights on how to simplify your process, along with tips on narrowing your guest list, authentically growing your listenership, and monetizing your show, all while still adding value to your audience. Take your business to the next level with these golden nuggets by tuning in.

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How To Create An Inviting Podcast Intro That Hooks Listeners?

Thu, 14 Jul 2022 10:00:00 GMT

An inviting podcast intro is what hooks your listener—be it a binger or a newcomer—into listening to the rest of your episode. In this episode, Tom Hazzard and Tracy Hazzard share their practical tips and insights on how you can create an intro that brings people in. They cover everything from the length of the intro, the music, the voiceover, and the content. Plus, learn about an exciting new feature that makes creating and changing intros more painless when you host your podcast on Podetize.

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How To Promote Your Podcast Using LinkedIn Newsletter And Smart Links

Thu, 07 Jul 2022 10:00:00 GMT

Join Tracy Hazzard on today’s Feed Your Brand Masterclass episode as she breaks down how you can promote and boost your podcast using LinkedIn Newsletter and Smart Links. You probably already have a LinkedIn account and connections, so why not make the most of it by turning it into an avenue to gain more traction for your website? Get all the tips and practical advice on how to do just that by tuning in to this episode!

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The Benefits Of Having A Private Podcast For Your Business' Brand And Marketing With Raphie Wagner

Thu, 30 Jun 2022 10:00:00 GMT

There are indeed so many ways to use a private podcast. Whether you are a solo- entrepreneur or a larger business, it's unlimited. Today, Raphie Wagner, a Certified Strategist Program Manager at Podetize, shares ways to use a private podcast for your business, work culture, and marketing. A podcast strategist and consultant with a demonstrated history of working in the podcast production industry, Raphie is skilled in coaching, podcast project management, strategic planning, and research. Tune in to learn how private podcasts benefit your business' brand and marketing.

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Restream.IO Review: Will It Be Helpful To Widen Your Podcast Audience? With Cody Hanify

Tue, 07 Jun 2022 10:00:00 GMT

Multistreaming is one of the methods to not only increase engagement but widen your podcast audience as well. But what is the best tool for your podcast? In this episode, Sales Associate and Podetize's Business Development Strategist Cody Hanify takes over as guest host to review a new multistreaming software tool, Restream.IO. Originally founded by Andrew Surzhynskyi and Alexander Khuda in 2015 to help streamers widen their reach, they soon saw the potential of Restream for professional keynote broadcasting. Cody breaks down the software's features and discusses the benefits of free versus paid plans using the product. He also shows you a demonstration on how to get started on Restream. Tune in to find out whether this product is the one for you!

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Why Sound Quality Really Matters In Podcasting?

Tue, 31 May 2022 10:00:00 GMT

Does podcast sound quality matter? Yes. Why? In this episode of Feed Your Brand, Tom Hazzard discusses just how your audio impacts not just the quality of your podcast but also your message. Tom emphasizes that you don’t need to spend thousands of dollars on professional equipment to get the quality you want. Tune in as he shares tips and tricks that will propel your podcast audio to the level you need it to be.

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Tips To Make Podcast Guest Booking Easier To Please Guests

Tue, 24 May 2022 10:00:00 GMT

Guest booking is one of the most essential aspects of running a podcast. You need to make this process as friction-free as possible. This means having your Zoom settings all set, your homework fully researched, and your guest's information written down. Join Tom Hazzard as he shares some easy-to-do tips so that you can provide your guests with the best podcast experience. Discover some Zoom tips for automatic recording. Find out how you can get guest info seamlessly. And, learn how to create a simple, yet organized, guest booking system today.

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Why Should You Add TikTok To Your Marketing Plan And How It Benefits Your Podcast

Thu, 12 May 2022 10:00:00 GMT

Do you know that TikTok is THE fastest growing social media application? That’s only one of the many reasons why you should add TikTok to your podcast marketing plan. Hosts Tom Hazzard and Tracy Hazzard sit with Whitney Lauritsen, a podcaster, social media advisor and wellbeing content creator. Whitney shares how TikTok is a place to create authentic bite-size video content that’s fast-paced and binge-able. It’s one of the best ways for you to drive more people to your podcast. To do that, make sure to link to your podcast on your bio. Don’t forget to optimize your captions and call-to-actions. Join in for more actionable tips!

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Clubdeck Review: The Clubhouse App To Make Social Audio Remarkably Easy With Cody Hanify

Tue, 03 May 2022 10:00:00 GMT

A special guest takes over today’s episode! Cody Hanify works internally with the sales department for Podetize. He is a podcaster, stage actor, and short film producer based in Orange County, California. In this episode, Cody reviews the new Clubhouse App called Clubdeck, a third-party desktop app described as the “super powers for content creators on Clubhouse” by its creators. Listen to learn about all its neat new features and how you can make the most of it for your content creation.

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Low Paying Podcast Advertising Rates: Is it Worth Selling to Your Audience?

Thu, 21 Apr 2022 10:00:00 GMT

Are podcast advertising rates worth what it’s doing to your audience growth? In this episode, Tom Hazzard and Tracy Hazzard weigh in on low-paying podcast rates and how it affects podcasters and brands alike. Nowadays, podcasting is the only thing that’s working anymore. Brands need to see the value of podcast ads, and podcasters should get to set the rates for their show with the value they offer. Tom and Tracy explain the benefits of having niche audiences and the difference between reach and conversion. Tune in to learn all about it.

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How To Make A Show That Millennials Will Love And Binge-Listen? With Alexandra Hazzard & Cody Hanify

Thu, 07 Apr 2022 10:00:00 GMT

How do you make a show that millennials will love? Tracy Hazzard talks with Alexandra Hazzard, the Chief Operations Officer of Podetize, and Cody Hanify, who works at the Sales Department with Tom. They discuss how millennials value honesty and community most of all. If you could be vulnerable in your podcast by sharing your personal experiences, they would love to binge-listen to you. It’s also important that your niche is relevant to the topic they’re looking for. So make sure to get your SEO right. Paste your transcript on your blog. Put important links you mentioned. When your show is found on Google, it’s easier for them to find you. If you want to learn more about attracting millennials, tune in!

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Podcast Blog SEO: How Can Bad Links Penalize Your Site?

Tue, 29 Mar 2022 10:00:00 GMT

Your website is an integral part of your platform as a podcaster. To track the growth and the success of your show, you have to monitor your podcast and website analytics. So, how do backlinks come into play? Are they still relevant in 2022? Tom Hazzard takes over this episode to talk to you about how to get valuable backlinks and avoid bad links that can penalize your site. Tune in as Tom dives deep into the integral role of backlinks in keeping your website afloat. Don’t miss this opportunity to get very valuable backlinks to your website and benefit from them.

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Short-Season Podcast: Is It Worth Your Time And Effort?

Tue, 22 Mar 2022 10:00:00 GMT

Should you do a short-season podcast? Is the effort worth it, and how many episodes should you make? Tom Hazzard answers these questions for us in this episode as he delves into short-season formats and podcasting. Tom looks at the pros and cons of seasonal formats and how to make these formats work for you. Tune in for more lessons on building your listener base and loyalty as you feed your brand.

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What Is The Latest Most Ideal Podcast Episode Length That Wins Listeners?

Thu, 17 Mar 2022 10:00:00 GMT

Podcast length is a hot topic, especially for people new to podcasting. So what is the ideal podcast length if you want to win over new listeners? Tom Hazzard and Tracy Hazzard explore these questions and more in this episode. Tom and Tracy look at the things that influence episode length and how you can determine the right episode length for your podcast. Tune in, and don’t miss out on the answer to this burning question.

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Dos And Don'ts To Develop An Effective Podcast Brand Reputation Management

Mon, 07 Mar 2022 11:00:00 GMT

What is brand reputation management? First of all, this is not something you want to have to deal with, but it’s good to have the tools necessary to combat it when worst comes to worst. In this episode, Tom Hazzard and Tracy Hazzard share the top dos and don’ts to help you develop an effective podcast brand reputation management strategy. Everything you do or say online leaves a footprint, and it won’t always be good. Knowing what to do to rehabilitate your image or just bury down the bad stuff is key. Don’t miss out on this episode for more tips to tackle negative publicity online.

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Headphones Vs. Earbuds Vs. AirPods: Which Is The Best Podcasting Audio Equipment?

Thu, 24 Feb 2022 11:00:00 GMT

Your voice is the core of the episode, and the best way to convey your message is through a good set of audio equipment. Like any host, you would want your recordings to go smoothly. Technical issues are inevitable, but they would be the last thing you’ll worry about when you invest in the best podcasting audio equipment. In this episode, Tom Hazzard talks about the importance of quality audio in a podcast and weighs the differences between headphones, earbuds, and AirPods as podcast audio equipment. Listen in as he shares tips on enhancing your audio quality, especially if you’re a beginner at podcasting.

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Podcast Guest: How To Actually Get Them To Easily Open Up And Start Amazing Discussion

Thu, 17 Feb 2022 11:00:00 GMT

Hosting a podcast is not easy, but taking on a guest is even ten times harder. Your audience expects an open and honest discussion in every episode, but it takes a lot of work and trust to get to that point. Tom Hazzard and Tracy Hazzard are back to talk about pulling out and maximizing great discussions with your guest. Tom and Tracy recall their past experiences and the times they struggled most to get an authentic response. Listen in and learn more as they share how you can get your guests to open up and spark a great conversation.

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Splitting Up With Your Podcast Co-Host: Make Sure To Secure These Things

Tue, 15 Feb 2022 11:00:00 GMT

Almost no two podcast co-hosts think about splitting up when they’re just starting their show. The excitement of creating amazing content together can easily make you think you’re going to do this together. But things don’t often turn out that way. Whatever the cause, co-hosts do split, and it often causes problems as to who controls the podcast. If you want the show to remain in your hands (or in your partner’s hands, whichever the case may be), you have to plan your exit ahead. In this episode. Tracy Hazzard and Tom Hazzard discuss the three most important things to secure to avoid access and ownership issues after splitting up with your co-host. All three of these are non-negotiable, so plug those earphones in!

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The Perfect Timing To Sell On Your Podcast Episode Without Sounding Too Salesy

Tue, 08 Feb 2022 11:00:00 GMT

How do you find the perfect timing to advertise on your podcast? Is it right off the bat? Or is it after a few episodes in? We take a stab at answering these questions and more as Tom Hazzard and Tracy Hazzard dissect podcast advertising. They look at several factors that podcast hosts need to keep in mind when it comes to monetization. Tom and Tracy also share insights and their own experiences with promos and advertising. Get ahead your podcasting game with strategies from the best in the business.

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Why Does Being A Podcast Listener Boost Your Chance Of Being A Successful Podcast Host?

Thu, 27 Jan 2022 11:00:00 GMT

Are you an avid podcast listener? If so, you might just have the one thing you need to start a successful podcast. Listening is an integral part of taking in information, and in turn, relaying that information to others. Podcasts are one of the best ways to get your voice out there and reach people with the same values and goals as you. Podcast veterans, Tom Hazzard and Tracy Hazzard, share with us how being a podcast listener allows you to learn the basics of podcast interactions and make you a successful podcast host. Listen in and learn more as Tom and Tracy talk about the specific factors that can make you and your podcast a success.

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Should You Change Your Podcast Tactic And Timeline To Support A Cause?

Tue, 25 Jan 2022 11:00:00 GMT

Having strategies, tactics, and timelines in place are important when you start your podcast business. And when you've done it long enough, these naturally become part of your foundation. But what if there are events that ask you to move around your foundation? A movement or a cause that just hits a certain time in your timeline, disrupting your entire tactic? Should you change? In this episode, Tom Hazzard and Tracy Hazzard dive deep into what you need to consider when faced with such situations. How do you show up in the world? How do you strike that balance between keeping your foundation while still supporting a cause? Tune in to gain valuable insights into moving with the times and making your message heard!

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Get Set And Get Ready To Launch: Proven Strategies For Launching Your Podcast

Thu, 20 Jan 2022 11:00:00 GMT

Getting your podcast ready for launch and for the outside world can be a stressful time. Yet, with a little forethought and access to a few proven strategies, you can make this process a breeze. Join Tracy Hazzard as she walks us through these tips and tricks to make your pre-launch easier. Tracy covers everything you need, from social media posting, marketing your episodes, and even email listings and how to add them to your arsenal of tools. Tune in and learn great lessons in managing your podcast launch.

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How To Be Authentic And Not ‘Fake Famous’ With Your Podcast

Tue, 18 Jan 2022 11:00:00 GMT

Authenticity is one quality that all of us look for, be it in business, our personal relationships, and even in in the media we consume. So the question is: how do we become authentic instead of just fake famous? Tracy Hazzard dives into this as she analyzes the cost of inauthenticity in the podcast space. Tracy deep dives into what you can do to build your audience without relying on inorganic and inauthentic methods. Tune in and learn more about how to Feed Your Brand.

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Myths Debunked: Addressing Common Podcast Channel Misconceptions

Thu, 06 Jan 2022 11:00:00 GMT

Ever wonder what goes behind podcast recordings? How are they being published and when are they actually available on different platforms? In this episode, Tom Hazzard and Tracy Hazzard answer all your questions and debunk myths and misconceptions about podcasts. Whether you’re simply curious about the whole process or looking to launch your own channel, Tom and Tracy have the answers for you. Listen in as Tom and Tracy share their views on podcast misconceptions and drop some of the tips and tricks they encountered in their own podcast creation journey.

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How To Assess If Joining A Podcast Network Is Best For Your Show?

Thu, 30 Dec 2021 11:00:00 GMT

For most podcasters, joining a podcast network is a great idea. It is one great strategy for many to improve advertising techniques, increase audience reach, and target a specific niche. Tom Hazzard and Tracy Hazzard discuss how to achieve these things by joining a community of podcasters, bringing your show to new heights. They also talk about the other side of podcast networks by highlighting the cons of joining one – and what you can do to mitigate the risks.

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How To Repurpose Livestream Content As Podcast Episode To Save Time?

Tue, 28 Dec 2021 11:00:00 GMT

Do you know you can repurpose livestream content as a podcast episode to save time? In today’s episode, Tom Hazzard and Tracy Hazzard give practical tips on how you can do that. The key is to make a strict standard operating procedure with your editing team. You can also record separate intro audio then piece out your story to make it more palatable for your podcast. Do you want to get every little ounce of benefit out of everything you record in any way you can? Then you wouldn’t want to miss out on this episode. Tune in!

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Holiday Podcast Schedule: Take A Break Or Stay Consistent?

Thu, 23 Dec 2021 11:00:00 GMT

The holidays are here, and podcasters are again faced with the dilemma of a holiday podcast schedule. Should you take a break or should you stay with the regular schedule? In this episode, Tom Hazzard and Tracy Hazzard breaks down how you should plan your episodes for the holidays. They list down important reasons on why you need to stay consistent and offer practical tips on how to do just that. Stay tuned!

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Email Marketing: Should You Use Your Podcast To Build An Email List?

Tue, 21 Dec 2021 11:00:00 GMT

Should you use your podcasts to build an email list? Is email marketing the right strategy for you? Tom Hazzard and Tracy Hazzard help you answer those questions in this episode of Feed Your Brand! Email is one avenue to get in touch and connect with your audience. But it would be best if you had the right strategy and structure for your goals to make it work. Listen in as Tom and Tracy dive deep into the different ways you can make use of emails. Stay tuned!

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The Beauty Of Short And Sweet: How To Mention URLs In Podcast Ads And Shows

Thu, 16 Dec 2021 11:00:00 GMT

People only remember 10% of what they hear, so listening to a long URL in the middle of a podcast is a big no-no. You want your URL to roll off your tongue, short and sweet so that people can easily find you. Proper URL usage is very important, especially when dealing with advertisements and sponsorships. Join your hosts Tom Hazzard and Tracy Hazzard as they talk about the most effective way to mention URLs in your podcast ads and shows. Start shortening your URL today!

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Top 5 Podcast WP Plug-Ins We Can't Blog (Or Podcast) Without With Alexandra Hazzard

Tue, 14 Dec 2021 11:00:00 GMT

WordPress makes blogging and podcasting much easier. And plug-ins are part of what makes publishing blogs and podcasts a breeze. In this episode, Tracy Hazzard brings Alexandra Hazzard, COO of Podetize, Inc., to talk about how they can help up your game. Alexandra takes a look at five useful WordPress Plug-ins they just can’t blog (or podcast) without while giving us the lowdown on these plug-ins, how they work, and how they enhance your blog. Tune in for more great podcasting tips.

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Podcast Advertising: Create Effective Ads And Promotions That Bring Results

Thu, 09 Dec 2021 11:00:00 GMT

Advertising on podcasts and shows are a great marketing tool, and effective podcast advertising means improved conversion of your listeners, increasing sponsor reach and adding a tidy sum to your profits. In this episode, Tom Hazzard and Tracy Hazzard analyze podcast advertising and promotions to show us what works and what doesn’t. They share their strategies in crafting and deploying ads and promotions to best capture the audience’s interest. Tune in for more podcasting tips and tricks in this episode of Feed Your Brand.

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Three Powerful Things Every Podcaster Should Do For A Successful Show

Tue, 07 Dec 2021 11:00:00 GMT

Every podcaster wants a successful show. However, there are some basic things every podcaster should do that not everyone is doing! Tom Hazzard is here to tell you the three fundamental tips on improving and promoting your show. Doing these three things will help you boost your show and increase your engagement on your site. Stay tuned to learn more about how to make the most of your content and resources and feed your brand!

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Affiliates, Sponsors, And Partners: Find The Right Market That Drives More Listeners To Your Podcast

Thu, 02 Dec 2021 11:00:00 GMT

How can you drive more people towards your show? An easy answer would be to get any of the three: sponsors, partners, or affiliates. Tracy Hazzard rocks this episode by discussing how you can build your brand while still being in control of your show. Take control of everything but you have to be careful of the pitfalls. Also, learn how you can even be all three by yourself. Learn all of that in today's episode.

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Crafting The Best Podcast Topics That Helps Your Show Stand Out

Tue, 30 Nov 2021 11:00:00 GMT

Are you stuck with writer's block, looking for your podcast's next topic? It may seem difficult at first, but it becomes a simple matter if you know the tips and tricks. Knowing your niche and audience goes a long way, and in this episode, Tom Hazzard shares a few more things you need to keep in mind. Tom analyzes what guests bring to the table when choosing topics and why you should keep your focus narrow. Tune in for more podcasting tips and tricks from Tom and learn how to make your show the best it can be.

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The Hidden Power Of Embedding YouTube Videos To Help Your Media Website Be Seen

Thu, 25 Nov 2021 11:00:00 GMT

A lot of podcasters are creating video content. However, not all of them are optimizing it. There are benefits to uploading video content on social media, but there is a hidden power in embedding YouTube videos into your website. In this episode, Tom Hazzard explains how embedding videos into your blog posts or anywhere on your website can increase your engagement and attract more viewers. Stay tuned for more tips on video content creation that will help Feed Your Brand!

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Intentional Podcast Promotion Tactics That Set Your Show For Success

Tue, 23 Nov 2021 11:00:00 GMT

Promoting everywhere isn't as good as being intentional and specific about where you're promoting and who you're targeting. In this episode, Hosts Tom Hazzard and Tracy Hazzard share intentional podcast promotion tactics you need to know if you want to succeed. Remember, time is way more valuable than money. Don't spread your time too thinly over platforms your core listeners don't use. Instead, focus on learning one social platform at a time where you know your valuable listeners are. Are you itching for more tactics? Tune in!

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Podcast Tags: Are They Still Relevant?

Thu, 18 Nov 2021 11:00:00 GMT

A lot of people are asking how tags are important for someone who is doing a podcast, or, indeed, if tags are important at all. Tom Hazzard jumps in for a quick client coaching call to discuss how tags came to be and how their role has changed as the internet changed. Join in and find out if tags are still relevant for podcasts, blog posts, and videocasts on YouTube. You might be surprised by the answer, and perhaps even more so by the exception to the rule. Tune in for more!

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Why Consistent Podcast Titles Matter From Youtube To Apple To Your Own Website

Tue, 16 Nov 2021 11:00:00 GMT

Consistency is key to success. If you want your podcast to reach more people, then you need to make sure you have consistent podcast titles. In this episode, Tom Hazzard discusses why your podcast title needs to be consistent across all platforms. Tom delves into the reasons why titles are often relegated to the backburner and why they shouldn’t be. He looks at keywords and why consistency matters, especially for SEO and content marketing. Tune in for more podcasting tips and tricks from one of the best in the business.

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Livestream Recording Tactics That Make It Easier To Repurpose As A Podcast

Thu, 11 Nov 2021 11:00:00 GMT

There is a difference between livestreaming and video podcasting, and you can't just get your whole livestream and convert it into a podcast. There's some editing and preparations that need to be done beforehand. Learn a few tips and tricks on how to make repurposing your livestream into a podcast easier. In this episode, Tom Hazzard discusses how he and Tracy do livestreaming for their brand. Learn how to acknowledge your audience, what energy level you should be at during a livestream, and more. Also, discover a few neat tricks that you can do regarding Zoom and slide-sharing today!

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The Best Podcast Video Recording Equipment That Won't Cost A Fortune

Tue, 09 Nov 2021 11:00:00 GMT

Why should you, a podcaster, start considering putting out video content, and what do you need to do just that? In this episode, Tom Hazzard breaks down which equipment you need to launch podcast video content and increase your exposure. Video is the currency of social media and is currently one of the best ways to attract listeners and expand your audience. Don’t have the budget for a complete set of quality equipment? Tom is here to offer budget-friendly options and give tips on making the most out of the tools you likely already have! Join in to find out more about the tools you need to feed your brand in video format!

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Leveling Up The Podcast Game: Tips On How To Evaluate And Improve Your Show Every Year

Thu, 04 Nov 2021 10:00:00 GMT

How you treat your brand is how your clients treat you. If you level up your podcast game and improve your show every year, so will your clients' treatment of you! Today, Tom Hazzard and Tracy Hazzard spill much-needed tips on how you can do just that. From making sure you present yourself the way you intended, to letting people find you in a sea of podcast shows, you'll find essential strategies in this episode. And oh, you'll also discover great ways on how to feel good about your recent uploads. So tune in and level up your podcast!

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Curating A Favorite List From Your Episodes That Helps Audience Pick Episodes

Thu, 28 Oct 2021 10:00:00 GMT

You can help your audience sift through your content maze and make them more engaged listeners. All you have to do is to curate a favorite list from your episodes that would help them choose what to listen to! Tom Hazzard and Tracy Hazzard share valuable insights on how you could help your audience navigate your content and get a visual for what is working at the same time. Maybe not all your episodes are relevant anymore. Maybe some episodes are definite must-listens. So, you have to know how to guide your audience and offer them a start or shift. Tune into this episode to learn how to make your website show that you’re highly curating for your specific audience.

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Is Grounding Your Podcast Episodes In Time The Best Choice?

Tue, 26 Oct 2021 10:00:00 GMT

Is grounding your podcast episodes in time a good idea or should you make evergreen content? That is a difficult question to answer because both have their pros and cons. Join your host for the day, Tom Hazzard as he discusses which the better choice among the two is. If you're an aspiring podcaster, listen to today's episode and get ready for a lot of new listeners.

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Build Your Authority By Planning A Podcast Topic That Sets You Ahead From Your Competitors

Thu, 21 Oct 2021 10:00:00 GMT

If you want to be seen as an authority, your podcast topic needs to be timely, on-point and relevant. So how do you choose the right topic? In this episode, Tom Hazzard and Tracy Hazzard get into podcasting 101 as they delve into how to plan and choose a podcast topic. They share the process they follow in finding and choosing a topic and talk about why you want your topic to be search engine optimized. Tune in and learn more podcasting tips from Tom and Tracy.

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Is Getting SEO Provider For Your Website An Effective Way To Get Organic Discovery and Increase Listeners?

Tue, 19 Oct 2021 10:00:00 GMT

Every business or organization that wants to maintain a strong online presence understands the need for proper website SEO tactics. Optimizing your website by putting relevant keywords in your front-facing pages is an excellent way to increase your online rankings. But as Google and other search engines continue to evolve, it's finally time for old-school SEO to retire. Tom Hazzard delves into the fresh new school SEO techniques, emphasizing why you don't need to pay a monthly fee just to maintain your good rankings. He also explains how incorporating podcast episodes into your website is a great way to produce keyword-rich but still interesting blog posts.

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Word Of Mouth Marketing: How To Encourage Your Audience To Share Your Show and Skyrocket Your Listeners?

Thu, 14 Oct 2021 10:00:00 GMT

Word of mouth marketing is perhaps the most powerful strategy to find the right listeners for your podcast. But how do you translate that on social media and optimize it to skyrocket your listeners? In this episode, Tom Hazzard and Tracy Hazzard give you useful tips on how to increase engagement with your audience. With the power of social media platforms and the right tagging strategy, you can get engagement and extend your reach before people even hear a single episode! Want to learn how? Tune in to this episode and get the insight that will feed your brand!

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Podcast Social Shares: How To Pick Powerful Social Media Hashtags And Create Stronger Captions

Thu, 07 Oct 2021 10:00:00 GMT

Writing is a key factor when it comes to building brand awareness and user engagement. Specifically when using captions and hashtags. Captions can give your users a little sneak peek into the main topic and attract new customers. Hashtags can boost user engagement by letting your users be a part of the conversation. By using these assets, your brand will grow immensely. Join your host, Tracy Hazzard, as she talks about how to create strong captions and hashtags. Learn what goes into making a great caption and hashtag—from the headline to the call-to-action. Learn how to make a great caption and hashtag so that you can grow your brand today.

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The Four Types Of Podcast Guests That Inject Fast Growth To Your First 100 Episodes

Tue, 05 Oct 2021 10:00:00 GMT

What are the four types of podcast guests you should bring to your show to grow your listener base fast? In this episode, Tom Hazzard and Tracy Hazzard discuss why you need to mix in different types of guests to your first 100 episodes. It's the best time to figure out which guests your listener would love to hear from. Evaluate your performance based on feedback and engagement. Once you nail down the best types of guests your audience loves, you'll know how to monetize your podcast effectively. Are you itching to know who these guests are? Tune in!

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Leveraging Your Guest’s Viewpoint To Improve Your Podcast Interview Experience

Tue, 28 Sep 2021 10:00:00 GMT

The podcast interview experience is a valuable one. And giving your guest a good experience means you will have a better show and a satisfied guest. In this episode, Tom Hazzard talks about the guest viewpoint and why the guest experience is so important for podcast interviews. Tom shares a recent experience where he was invited to guest on a podcast and gives his insights on the show. Tom then shares his best practices in improving the guest experience. Listen in and learn more podcasting tips and strategies.

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Pro Podcast Confirmation Pages That Delights Your Guest And Amps Up Influence

Thu, 23 Sep 2021 10:00:00 GMT

When we continuously grow our podcast businesses, we want to make sure that every aspect is perfect. If you’re looking for ways to get better engagement, then why not start creating podcast confirmation pages like the pros? Join your hosts, Tom Hazzard and Tracy Hazzard, as they guide you to a process that could scale your business up! They explain their tactics and the best practices so you could amp up your influence in this industry. Learn the importance of adding a confirmation page so you can level up your podcast business. Make them into something that delights and impresses the guest and highlights how wonderful you are in what you can do.

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Apple Podcast Industry Statistics You Can Use To Help You Stand Out

Mon, 20 Sep 2021 10:00:00 GMT

Are you wondering what the latest Apple Podcast Industry Statistics are? Listen to this episode as Tom Hazzard walks you through interesting numbers you need to know to level up your game. Apple is the dominant listening destination, and it hosts 98% of podcasts. If you want to stand out, you need to submit your podcast to Apple and meet their requirements. That'll make your show valid. Hop on this episode to educate yourself on the current podcast stats. You won't regret it!

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Listener Engagement: Effective Ways To Foster Audience Participation And Comments

Thu, 16 Sep 2021 10:00:00 GMT

Do you know what gets listeners to subscribe to your podcast? Listener engagement. That is what builds your brand and your subscriber numbers. This could be the fun little conversations on social media or using the right call to action. All of these things play a pivotal role in making your podcast a success. Join Tom Hazzard and Tracy Hazzard as they give you tips on how you can engage with your listeners. Learn how to have one website for everything so as not to confuse people. Learn how blog posts and social media posts help build connections. Discover more tips and tricks by listening today.

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Building Your Podcast Brand To Solidify Your Presence In The Digital World

Tue, 14 Sep 2021 10:00:00 GMT

When you have a podcast, you must know that it’s very important for your name to stand out and pique the interest of your target market. How will you bring your words together to form something compelling for them? How do you build your podcast brand that makes it fun to check out? Join your hosts Tom Hazzard and Tracy Hazzard as they discuss effective strategies in building your podcast branding for increased audience engagement. Are you simple and descriptive of it? Does your name fit what the topic of your podcast is all about? Dive deep into this episode to learn how to create a stronger trademark, add value to your listeners’ experience, and grow your business.

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Podcast Guesting: Is It Worth Your Time And Money?

Thu, 09 Sep 2021 10:00:00 GMT

Are you considering guesting on podcasts? Or, are you taking every podcast guesting invitation that comes your way without a second thought? In today's episode, Tom Hazzard and Tracy Hazzard discuss podcast guesting as a marketing strategy and the benefits you can potentially get from doing them. Not every guesting opportunity will reap the rewards you need. It's important to establish the criteria that align with your purpose and get that right match. With the right interview, the time and money you invest will return in some way, shape, or form through brand reputation, increased sales, listener bumps, or an influx of new subscribers. Tune in to learn more about what you should be considering before you engage in podcast guesting in this episode of Feed Your Brand.

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Getting New Listeners To Tune In: Leveraging Your Past Episodes To Drive Interest

Tue, 07 Sep 2021 10:00:00 GMT

While we always want our new podcast episodes to be fresh and relevant, our past episodes still have a lot of value. The back catalog is as great resource, especially for new listeners. In this episode, Tracy Hazzard and Tom Hazzard look at several ways to make the most of your podcast’s past episodes. They give several tips and describe what they do to leverage older content. Tune in to this informative episode and learn more about the world of content creation and podcasting.

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Bonus Episode: Level Up Your Show And Ride The Highs Of The September Boost

Mon, 06 Sep 2021 10:00:00 GMT

September marks the start of the fall season, but it also signals the best time for podcasters. The September Boost is a phenomenon in the podcast space where, year after year, we see a spike of listeners. In today’s bonus episode, Tracy Hazzard gives you quick tips and tools on how to make the most of that surge. Tune and get strategizing on how to take your show to the next level this September!

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What ADA Compliant Website Advice Should You Adopt To Make Your Podcast Website Surprisingly Better?

Tue, 31 Aug 2021 10:00:00 GMT

While it may seem like a bit of a hassle at first, making an ADA compliant website has many benefits, both for you and your customers. It may take some work and some reconfiguring, but the rewards are definitely worth it. In this episode, Tom Hazzard and Tracy Hazzard look at the recent push for ADA compliance in web pages and what it means for many web-only businesses. Tracy and Tom also look at a few critical areas where accessibility is key and where ADA compliance reaps benefits. Tune in and learn more about ADA compliance and what it can mean for you.

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How Your Podcast Cover Art Logo Can Attract The Right Listeners - Proven Advice Every Podcast Needs

Thu, 26 Aug 2021 10:00:00 GMT

As you build your podcast business, you want to ensure that every aspect works well for your listeners. Your podcast cover art is an important factor to consider. Is it attracting the right listeners? If not, you must understand why your show is not attracting people and build strategies to make them interested. Join your hosts Tom Hazzard and Tracy Hazzard in this episode as they discuss how important your cover art logo is and how you could create or change it to look perfect. Learn how to entice people to give your podcast show a try and make a great impact! If you're ready for your cover-up to make some changes, take a listen to this episode so you could get insights and make your decisions.

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Make The Perfect Podcast Guest Introduction To Excite Listeners & Win Clients

Thu, 19 Aug 2021 10:00:00 GMT

The podcast guest introduction isn’t just a formality with your guest. It also helps set you up for success. In this episode, Tom Hazzard and Tracy Hazzard talk about podcast guest introductions and why they are so important, especially in building relationships with your guest. They also talk about how crafting guest introductions helps win clients. Tune in and learn the tricks of the podcast trade.

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How to Earn More Keynote Speaking Opportunities From Your Podcast

Tue, 17 Aug 2021 10:00:00 GMT

If you want to have keynote speaking opportunities from your business podcast, you must know what effective strategies you need to execute to spark the interest of your audience. The first thing you have to consider is how you speak. How can we be amazing communicators? In this episode, Tom Hazzard and Tracy Hazzard discuss how to use your podcast to get speaking engagements. Tracy emphasizes that it shouldn't be hard if you’re doing your podcast the right way. The more people you drive to your talk, the more likely you’ll get your next speaking engagement. It’s time to learn and enrich your knowledge with incredible ideas to grow your podcasts successfully.

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Why You Should Nod And Not Comment When Recording A Guest Interview Podcast

Thu, 12 Aug 2021 10:00:00 GMT

Expressing agreement is a natural reflex when having a conversation or doing an interview with someone. But when it comes to recording a guest interview podcast, there are right and wrong ways to go about this. Tracy Hazzard explains why a visual encouragement rather than an audible one is better when recording a guest interview. She also gives tips on how to add value and better highlight your guest’s response and when. Get your dose of helpful podcasting tips in this installment of the Feed Your Brand Podcast.

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Is It Better To Make A Reliable Show Format Or Mix Things Up Every Week?

Tue, 10 Aug 2021 10:00:00 GMT

Having a reliable show format helps keep listeners by giving them a sense of familiarity. But sometimes, familiarity can make your show stale. There is value in mixing things up, changing them to keep your podcast exciting. However, don't overdo it! In this episode, Tom Hazzard and Tracy Hazzard discuss the little tips and tricks you can use to keep your show fresh. They discuss changing and pivoting formats and changing or dropping segments. Tune in for more tips on how to keep audiences tuning in to your show.

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Why Do Curious Podcast Listeners Make Better Podcast Hosts?

Thu, 05 Aug 2021 10:00:00 GMT

Feedback from an audience is what helps create a better product. For podcasters, that audience is podcast listeners. But if you are a podcast listener already, it is easier to incorporate that feedback into your content before you even launch. This results in a better quality podcast and making you a better host right from the get-go. It’s about knowing what is attractive to an audience because you are one. Join Tom Hazzard and Tracy Hazzard as they dive deep into why curious podcast listeners make better podcast hosts in this episode. Learn best practices and get helpful tips on how you can create a better listener experience by being a curious listener yourself.

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Hit A Home Run: Tips For Launching A Successful And Bingeable Sports Podcast

Tue, 03 Aug 2021 10:00:00 GMT

Sports podcasts are on the rise with how much people care about their favorite players and teams. Learn how to start a sports podcast today with one of your hosts, Tracy Hazzard. Tracy shares three very important tips on how you can get people to binge on your content. Sports fans want to hear their favorite teams from somewhere, so be that central hub for your fans. Know your brand and command it today!

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Story-Based Podcast Descriptions That Make Your Listener The Hero

Thu, 29 Jul 2021 10:00:00 GMT

As podcasters, we have to stand out from all the noise in the digital world. One great way to do that is by crafting enticing podcast descriptions to spark the interest of our listeners. Join podcasting and monetization marketing experts Tom Hazzard and Tracy Hazzard, where they talk about creating story-based podcast descriptions so we can make our audience anticipate and check our content out. They emphasize the listeners as our heroes and the importance of assigning them to calls of action. Listen to this episode as Tom and Tracy share deeper insights on being the best guides we could be by providing solutions to our subscribers, creating success and contributing to their meaningful lives.

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Prepared For Big Events? Podcast Recording Advice For Getting Good Media Live

Thu, 22 Jul 2021 10:00:00 GMT

As things slowly start getting back to normal and more places open, events will be right around the corner. And with that comes doors of opportunities. But are you prepared for live media coverage? In this episode, Tom Hazzard and Tracy Hazzard share helpful podcast recording advice to help you get ready for a whole new world of podcasting. Get valuable insights on the right equipment to bring and the right attitude to carry before stepping out.

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Legal Consequences Of Podcast Cyberbullying & Defamation With Special Expert Atty. Maria Speth

Mon, 19 Jul 2021 10:00:00 GMT

As a podcaster, have you ever thought about how the law works for the content you create and vice versa? Did you ever stop to think about the ways your podcast content could be construed as cyberbullying or defamation? Knowing the legal consequences behind content creation and publishing is often overlooked, but it is critical in protecting the work you do and your consumers. In this episode, Tom Hazzard and Tracy Hazzard sit down with Atty. Maria Speth to discuss digital law and the legalities that more podcasters should think about. As an expert on the subject, Maria gives realistic examples of when and how lawsuits get filed within the realm of digital content. Tune in and gain valuable insights you can use for your brand.

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Best Tips for Podcast Episode Titles To Increase Listeners And Grow Raving Fans

Thu, 15 Oct 2020 10:00:00 GMT

Titles are not easy to make, even if you’re an experienced writer. With podcast episodes, the job of constructing the right title becomes even more challenging as you have to consider two (sometimes conflicting) factors: attractiveness to the target audience and attractiveness to the search engine. Every time you construct a title, you have to balance the two and once you’ve done that, try to fit everything within a limited character count! Tapping into her years of experience in podcasting and podcast production, Tracy Hazzard takes us through the basics of creating podcast episode titles that increase your listeners and get them to binge on your content. She goes through some of the most common mistakes that even experienced and top-notch podcasters commit and shares some best tips and practices on how to make your titles go from being so-so to becoming an audience magnet for your show.

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How to Build an Online Business: The Essential Guide with Pat Flynn

Thu, 30 Jul 2020 10:00:00 GMT

Some businesses venture into podcasting to further reach their goals, while some go the other way around and build their businesses from their podcasts. Pat Flynn is a great example of that and someone who has succeeded in this aspect. He is one of the most influential people in the podcasting industry, known as the man behind the Smart Passive Income Podcast and AskPat. In this episode, Tracy Hazzard crashes the podcast and interviews Pat about his story of building an online business from his podcasting venture. He offers some great insights that could inspire us to do the same ourselves, sharing further about alternative monetization, affiliate marketing, and more. Pat also dives deep into staying motivated amidst the continuous marathon of business and podcasting, learning how to invite guests, increase your audience, and produce professionally. Truly, the power of podcasting is undeniable in the opportunities it presents. Tune into this great discussion to find out about maximizing this platform to create an entire digital online business from it.

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How to Rise to the Top: Find Your Binge Factor to Podcast Success

Wed, 15 Jul 2020 10:00:00 GMT

Whether you’re just thinking about starting a podcast or already have one and are looking for ways to increase your show’s earnings, one thing to keep in mind is it boils down to the binge factor. Today’s podcast is a presentation Tracy Hazzard did for the Utah Podcast Summit. Tracy is a former Inc. columnist and the host of four top-rated podcasts, including The Binge Factor. She shares how you can utilize consumer patterns to create highly consumable content to increase your listenership, get people to rave about them, and monetize your shows in a noisy digital world.

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Advanced Techniques For Increasing Client Referrals: A Masterclass

Thu, 11 Jun 2020 10:00:00 GMT

Client referrals are the lifeblood of most businesses and brands. If you play your cards right, up to 89% of your new customers could come from referrals. This is why you need to invest in providing the most value possible to the clients you already have on hand because this value is what will compel them to spread the word about your business for you. The first in a series of masterclasses, Tom Hazzard and Tracy Hazzard share advanced techniques and tactics for increasing client referrals. The advice they share here is quite valuable, so make sure that you don’t miss out!

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How To Get Your Listeners To Engage And Use Their Feedback To Gain Influence

Thu, 04 Jun 2020 10:00:00 GMT

Inviting listeners to engage in your show can be tricky business. Many podcasters struggle to get listener feedback and for some who do succeed, all they get is a bunch of comments that they have no idea what to make of. How can you turn that listener feedback into something that actually benefits your show and your business? Tom and Tracy Hazzard take you through some of the most effective ways to get your audience commenting on your blog and social media posts and influence them to do whatever your goals for them are. If you’re a podcaster looking to broaden your reach and use it to monetize your business, this episode is a must-listen.

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Recording Tips For When You Have A Weak Internet Connection

Thu, 28 May 2020 10:00:00 GMT

A weak internet connection is enough to ruin a great recording. Imagine yourself getting into the moment of sending out the message that you want your listeners to hear, and having it all go to nothing because your internet cut you off. Frustrating as it is, this is, unfortunately, a scenario that all of us in the industry faces in one way or another. Fortunately, with great know-how, you can easily work your way around it. In this episode, Tom Hazzard shares some great recording tips that can save you from weak internet issues. He also gets right into the gamut of why these things happen and how you can prevent yourself from falling trap of having your internet connection impact your recording quality. He further goes deep into dealing with guest recordings, recording platforms, household internet usage, and more.

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Why Podcasters are Obsessed with Actionable Podcast Content

Thu, 21 May 2020 10:00:00 GMT

Having people listen to your podcast is one thing; getting them to take action is another. When you successfully get people to do the latter, you can be sure that they will be with you through it all. So how can you achieve that? Tom and Tracy Hazzard give you an answer: actionable podcast content. And no, this is not the same as your call to actions. Actionable podcast content is literally the actual content that will bring people to you, engaging with you on your social media platforms and, most importantly, seeking you out for what they need. Tom and Tracy take you across what you need to know about actionable content and more—from what it is and why you need it, to the different kinds of actionable content you can create for your show. Ultimately, these great actionable content will help you earn the trust of your listeners, which will translate well into your sales.

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Celebrity Podcast Interviews: How to Choose the Right Podcast Guests That Helps Your Show

Wed, 26 Feb 2020 10:00:00 GMT

Choosing podcast guests is a delicate art form – one that requires a lot of crucial decision-making and a dash of hand-wringing on the side for good measure. This anxiety manifests doubly so when you’re dealing with celebrity guests. There’s a lot of consideration that ultimately goes into making the call to even invest the time into trying to get a celebrity to come on to your podcast. Tracy Hazzard runs down the dos (and don’ts) of having a celebrity guest for your podcast. It all boils down to this – how much will it really help you down the line?

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Marketing New Products: Whetting The Consumers’ Appetite With Chef Marie-Dominique Rail

Mon, 13 Jan 2020 10:00:00 GMT

Marketing new products is an absolutely daunting task, so you’ve got to know how to take baby steps before going big. Otherwise, you risk jeopardizing not only your new product, but even your company and your own personal reputation as an entrepreneur. Tracy Hazzard is joined by Chef Marie-Dominique Rail, an acclaimed chef and founder of MCHEF®. Drawing on her experience of launching a whole new product, Chef Marie-Dominique shows you all the highs and lows. Together, Tracy and Chef Marie-Dominique show you what can and shouldn’t be done when you’re trying to build from the ground up.

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Marinating Your Podcast Marketing: How to Perfectly Time Your Idea

Mon, 06 Jan 2020 10:00:00 GMT

When you first meet someone, rarely do they automatically know you, like you, and trust you. Most of the time, just like cooking, you have to marinate them into the goodness. On today’s show, Tracy Hazzard and guest co-host Juliet Clark talk about marinating your marketing. Putting out something isn’t good enough. You’d want to sit down, see how it feels for a little bit of time, and get feedback on it. After all, some things don’t always feel right the first time. You may need to get your collective juices flowing and marinate those ideas.

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Peppering Marketing Tone

Mon, 16 Dec 2019 10:00:00 GMT

The tone with which any company does their marketing is just as important to their brand as their logo, their aesthetic, and every other aspect we associate with a “brand.” But a successful and appropriate marketing tone cannot be established without building up a good level of authenticity. Today, Juliet Clark of Super Brand Publishing joins Tracy Hazzard to talk about how authenticity helps craft your marketing tone and your brand. Juliet and Tracy get into what makes for an appealing marketing tone, and how a company can get to that level without having to try too hard.

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The Podcast Gender Wage Gap With Jeanine Wright

Thu, 28 Nov 2019 10:00:00 GMT

Gender stereotypes affect every part of our lives, be that in our own private and personal lives or our jobs. Just as it penetrates across the physical spaces, issues on gender is also felt in the technological space. Tackling the gender wage gap happening in the podcasting industry, host Tracy Hazzard sits down with COO of Simplecast, Jeanine Wright. With two big podcasting companies under their names, Tracy and Jeanine give us a great view of podcast wage gap and bring awareness to the areas where the industry can make changes. Jeanine shares with us her own research about the topic along with some of her own experiences, diving into the forces that prevent women from negotiating more pay than men and their differences in defining success. Tune in to this great episode and discover the crippling trends in the podcasting world.

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Avoid Waste Of Time Webinars: How To Make Webinars Serve Your Purpose With Juliet Clark

Mon, 04 Nov 2019 10:00:00 GMT

Are your webinars still working for you, or have they become time-wasters? In this episode, Inc. columnist and podcast content strategist Tracy Hazzard chats with Juliet Clark, the Founder of Super Brand Publishing and host of the Promote, Profit, Publish podcast. Tracy and Juliet reveal the technical reasons why webinars are no longer working to your advantage despite significant ad spend. They zero in on why people sign up but don’t show up. Learn tips on how you can use webinars to serve your purpose without being too salesy. If webinars are still working for you, find out why you shouldn’t be too happy about it.

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A-Ha Moment Marketing With Scott Carson of The Note Closers Show Podcast

Thu, 10 Oct 2019 10:00:00 GMT

The bottom line of your business realizes the benefit of the recorded content you create to use for marketing. In this episode, Scott Carson, aka “the Note Guy,” host of the The Note Closers Show Podcast, talks about starting his success on video to syndicating as a podcast with a monthly download of 32,000. Scott reveals the secret to looking like you are “everywhere” without doing a lot. He also explains how hitting different media types or touchpoints drives his business and how authenticity is key to increasing your listeners. Providing valuable information to your audience while entertaining them proves to be Scott’s formula for owning the distressed real estate note investing niche.

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Share Your Podcast the Easy Way: Get Your Guests to Do All the Work

Thu, 03 Oct 2019 10:00:00 GMT

Getting the next great guest is all about follow-up and relationship building, and the goal of having great guests on your show is to expand your audience and get more listeners. You’re not going to get more listeners if they don’t share it. The question is how do we get them to want to share your podcast? On today’s show, Tracy Hazzard shares some helpful tips on how you can get your guests to share your podcast show.

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Podcast Microphones: What are the Best (And The Worst Ones, Too)

Fri, 07 Jun 2019 10:00:00 GMT

Probably the most important element when it comes to podcasting is the sound quality. This quality is only going to be as good as the microphone you use to record the episode. In this very informative and engaging post, Tom reviews different brands of microphones for podcasting to help you find the best ones to use and the ones to avoid. You don’t have to simply take his word for it, you can also go ahead and listen to the audio tracks recorded to see and decide for yourself. Find the best ones for you – from great quality to budget-friendly.

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How to Use Guest Booking Forms? Top Things to Know and the Best Practices to Remember

Wed, 29 May 2019 10:00:00 GMT

If there’s one handy reference that every podcast host can have when they book guests on their show, it will all sum up to creating a guest booking form through a scheduling software. Today, we break down the top things you need to gather in your guest booking forms and the best practices for how to use one. It is important to note that too much information required will tend to lose guest’s interests. With that being said, find out some of our cautionary tales that will get you primed to book massive guests in the long run.

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How to Sound like Certified Podcaster Now: Best Tips to Fix Your Recording Environment

Thu, 23 May 2019 10:00:00 GMT

Podcasting is the most significant source for audio content. With that being said, it is essential to note that you must have an environment that will not mess up your first and future podcast recordings. As we kick off our series of tech checks for our private client webinars, we dive into the tips or hacks to sounding like you are in a recording studio. Take a pen and paper and make sure you keep in mind how much your environment plays a role in your recording quality.

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What are the Three Core Components of a Perfect Podcast Introduction Episode?

Wed, 22 May 2019 10:00:00 GMT

This is the kickoff of Brandcasters’ first Q&A session, the strategy session. A lot of people will agree that the first podcast episode is the most daunting. Since it is the do-or-die episode for every podcast host, it requires perfection and energy. Today, we give away the techniques and the three core components of a perfect podcast introduction episode. Learn how to nail your first one and make your listeners look forward to the upcoming episodes.

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Purchasing And Selling Digital Assets with Adam Beebe

Wed, 01 May 2019 10:00:00 GMT

A website is an asset. Especially for podcasters, you can build that website into a business or an asset that has real commercial value that you can sell. If you’re someone who is an investor and you want to buy a profitable asset that’s already generating revenue, there are sites like Latona’s that you can check out. Latona’s is a company that brokers online businesses, that is, websites in particular. Adam Beebe, an M&A broker at Latona’s, joins us in this interview to share how you can purchase or sell revenue-generating websites and cashflow-positive digital assets, and what it takes to have a website that someone else might want to buy.

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Raising Up Women Podcasters: How To Use Podcasting To Inspire Other Women

Wed, 03 Apr 2019 10:00:00 GMT

Podcasting is not just audio content but also a platform where you can grow an audience and build authority. On top of all that, it is certainly an effective approach to get your voice out there. International Women’s Day showcased the power of the voice a woman seizes. As we wrap up this celebration, it is truly grateful to have our guests, the great women podcasters, grace our show and give inspiration. In this episode, Tracy shares some details about her other three podcasts and columns, the brilliant team who made this podcast possible and manageable, and the special offer you surely don’t want to miss.

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Growing A Steady And Successful Real Estate Podcast with Marco Santarelli of Norada Real Estate Investments

Wed, 20 Mar 2019 16:00:00 GMT

Marco Santarelli, host of the incredibly popular podcast called Passive Real Estate Investing, talks about real estate and his mission to help educate investors about the industry. He shares how he keeps his podcast going for a long time despite his busy schedule, giving some reassuring insights to those who are aspiring to start their own as well. Talking about his success, Marco shows how you can organically grow your podcast without pitching services; all you need is good, consistent, and valuable content.

Podcast Voice Over And The Brilliant Mind Behind The Voice with Chris Hazzard

Tue, 12 Mar 2019 10:00:00 GMT

How fascinating it is that the person behind the voice over of most of our podcasts has such a brilliant mind. Screenwriter and podcast voice talent Chris Hazzard tells us the process of being a voice-over artist. He shares how his voice-over stint started from classrooms up to being heard by the world. As an avid podcast listener, he also talks about some things from his perspective and what he is looking for in a podcast. No one else can give such substantial points of view about podcasts other than someone who has been living in all corners of that world almost all his life.

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Podcast News: What are the Latest Tips to Stay on Top of New Technology?

Wed, 20 Feb 2019 10:00:00 GMT

One of our roles in our businesses is to stay on top of new technological things. Tom recently attended the Traffic & Conversion Summit 2019 in San Diego. He talks about the latest podcast news, digital marketing, the Traffic & Conversion Summit, and some of what he experienced at the most recent one. He also delves into the opening keynote to the conference which directly applies to the podcasting industry. If you want to know more about that, join us on this episode.

How To Monetize Your Podcast

Tue, 29 Jan 2019 10:00:00 GMT

At the end of the day, what podcasting is all about is adding value, both to yourself as a podcaster and to your audience as well. That is why it is said that the number one lesson of podcasting is collaboration, and that is at the root of how you can monetize your podcast. The Podcast Peeps share the fastest ways to monetize your business or your podcast. Adding more value, they talk about the importance of joint ventures and affiliates, having something to sell, finding your audience and your niche, taking vacations, and many more. They also share some great tools that will help you grow your podcast better – from figuring out keywords to identifying people.

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Being A Guest And Booking Great Guests

Tue, 22 Jan 2019 10:00:00 GMT

Podcasting is slowly growing, most especially those working in niches in whatever industry they are in. It has been a great platform for people to talk about specific topics, engage in lively conversations and debate, and connect. As such, one of the important things to think about by any podcaster is the topic of guests. As you connect to other podcasters, how do you handle being a guest? Likewise, how is booking great guests done? The Podcast Peeps has got you covered as they explore guest strategies and handling different issues around getting guests.

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Website Do’s And Don’ts

Tue, 15 Jan 2019 10:00:00 GMT

In this day and age, being on one platform is not enough to cut it for you no matter how your target market consumes what you offer. If podcasting is all about listening, then why must you have a website for it? The Podcast Peeps gives you the answer as they show why it is necessary to have one, laying down some website do’s and don’ts that will have you maximize what it can offer for you. They talk about some fundamentals and basic things about running and creating websites as well as dive into deeper issues you may encounter. Find out how to monetize, design, and market your website and podcast. Learn how to get more listeners all the while competing with other big companies and individuals.

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Podcasting Hacks To Help You Connect With Your Audience

Tue, 08 Jan 2019 10:00:00 GMT

In session number two of Podcast Peeps Mastermind, our crew delves into the subject of getting yourself out there where your audience is. Are they listening to audio, watching television, or are they in other places? The barrier to entry is so much easier now than it was fifty years ago or even ten years ago. It started out with print, then moved on to radio, television, and then the internet which is driving a lot of traffic these days with social platforms such as Facebook, YouTube, and things like that. Learn some great tips on producing content that can reach readers, listeners, or viewers where they’re hanging out. Discover some podcasting tools you can use to connect with your audience such as Zoom, GoToWebinar, BeLive.tv, IGTV , and more. Your Podcast Peeps crew offers a lot of tips for podcasters or potential podcasters to help you spread the word about your podcast.

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Podcast Peeps Mastermind Kickoff!

Tue, 01 Jan 2019 10:00:00 GMT

We talk a lot content to commerce, but how you make that happen? How do you take what is information and you turn that into products, business programs, podcasts, and all sorts of different things? Information is only partially useful outside of them promoting the next event or promoting the next thing. That’s where the Podcast Peeps want to make sure they’re helping people build businesses. Join Tom, Tracy, Scott, and the rest of the Podcast Peeps crew for this mastermind kickoff as they share their journey and expertise on podcasting. Everybody has different goals for their podcast that they want out of it, and that’s where this Mastermind could fill that gap. Tap into the fire of excitement because we all need that fire to do big things that could blow our business up, rebuild things, or boost our show.

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Celebrate International Women’s Day 2019 with Feed Your Brand

Wed, 26 Dec 2018 10:00:00 GMT

Let us celebrate International Women’s Day this 2019 as we talk with some great women out there to share their messages into the world. Woman to woman, we highlight the opportunities of bringing different perspectives where we can shine together. Find out what you can expect as we continue on to celebrate the great women in our lives. Prepare yourselves as we introduce the ladies who will be gracing the show with their powerful messages.

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Three New Ways to Help Boost your Podcast for Free!

Wed, 19 Dec 2018 10:00:00 GMT

Whether you’re a guest looking to pitch yourself to podcasts or a host who’s looking for more guests, you’re going to want to pay attention to this episode as we talk about three new ways to help boost your show for free. A pain point for many podcasters is how to get the word out to others and have others help us promote our show and raise awareness. There’s actually no limit to getting the opportunity to be in all those places. Join us to find out how you can get exposure for your show and find good guests.

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What are the Certified and Easy to Use Podcast Guest Schedulers Now

Wed, 12 Dec 2018 10:00:00 GMT

Doing things manually takes up so much of time and leads to inconsistency in gathering all the right data. For podcasters, when it comes to booking your guests, there is a very important tool that makes it easy for you to collect all of your guests’ data that you need to create your full podcast or blog posts. We call them podcast guest schedulers. Learn some of the good tools out there that you can use such as Calendly, ScheduleOnce, and Google Calendar, and discover which one works best for you.

Reasons Why Radio Shows Posting Podcasts Is Not Good For Your Brand

Wed, 05 Dec 2018 10:00:00 GMT

Many people have been misled into being in radio shows. On top of that, most of the podcasters do not even have any idea how they are being poorly served. We tackle this hot topic as we clear up why radio shows posting podcasts is not good for your brand. From the audio quality to advertisements and listings, we look into how it could affect your podcast plays, listens, and ability to gain audience.

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How Do Successful Podcasters Stand Out and Influence Others Through Brandcasting

Wed, 07 Nov 2018 10:00:00 GMT

When selling your brand, you need to be heard in order to get your marketing out there. The market has been saturated with different channels and stuff on the internet which does not make getting widely heard easier for any sellers. Tracy enlightens us on some techniques on how to get people to notice you and get attracted to you. She shares how you can bring the “it factor” so that despite the many innovations out there, you will have your own brand value.

Why it is More Effective to Manage and Maintain Niche Blog Websites

Wed, 24 Oct 2018 10:00:00 GMT

It is very important to distinguish the different kinds of products you sell, the services you provide, and the audiences you want to attract or speak to. Having multiple different domain names is a really good way to do that. You can have multiple domain names pointing into one website, and that is a really important thing to understand and to consider because you may have multiple brands. Tom talks about the pros and cons of having niche blog sites, as well as the factors involved in managing and maintaining them.

Super Brand Publishing: Podcasting Your Way To A Book with Juliet Dillon Clark

Wed, 10 Oct 2018 10:00:00 GMT

There are so many things that podcasters do out there that doesn’t serve their interest. It’s the same with authors and speakers. There are so many tools that the world gives you that’s not serving your best interest and serving your overall. Your authority and ability to sell your books or your speeches or whatever it is that you want to sell is not helping you. Juliette Dillon Clark developed her own publishing company, Super Brand Publishing, to do just that – to make sure that authority, that sales process, and the best tools come back to you. Juliette shares her amazing advertising experience and talks about her platform and her mission to help podcasters grow their platforms and their businesses and turn into authors.

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What are the Things You Need to Know To Easily Get to the Apple Top Podcast Charts Ranking?

Wed, 26 Sep 2018 10:00:00 GMT

We’ve all encountered a number of promises from various marketing sources offering some hacks that could get your podcast top the apple charts. But these promises tend to not live up to what they say, and so you need to pay extra close attention to this: know the difference between subscribers and listeners. Many claim that they could boost your podcast all the way to the top by gaining you a number of subscribers. However, this does not work in the long run. Subscribers do not guarantee listeners. They could well subscribe to your show without even listening. Learn more as to how you can truly gain high ranking in the Apple Top Podcast Charts, reassessing whether you have valuable listeners—those that eventually take action—or merely subscribers.

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The Perfect Guide To Syndication: The New Complete How-To For Podcast PowerPress Plugins

Wed, 19 Sep 2018 10:00:00 GMT

In this day and age, sticking to one platform for your business or show is not enough. People are everywhere; that is why you need to spread out more to get more connection and reach more people. This method is called syndication; and here, we break down the things you need to know about how to do it. Starting off with the announcement of Blubbry about their PowerPress plugins, we relate that to what it can do for your show and overall site such as using emojis. We also talk about the other PowerPress function called Skip to Position—how it can affect you and your listeners.

The Ultimate Guide to Getting the Most Out of your Press Articles and Podcast Interviews

Wed, 12 Sep 2018 10:00:00 GMT

Many people don’t make the most out of the publicity and the press they get. You know how hard it is to get someone to write about you; it’s a little easier getting podcast interviews. Still, leveraging publicity and those interviews as well is important. What can you do to make the most out of the publicity, the press, and the interviews that you are getting? Tracy shares three categories of things that you should work hard on to make sure that you are utilizing that publicity to their most potential, and putting any of your press articles, anything that’s written about you, any interviews you do, and use them to help build up tremendous authority in the marketplace.

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Explicit Versus Non Explicit Podcasts: How to Know If It's The Best Time to Edit or Not

Wed, 29 Aug 2018 10:00:00 GMT

As podcasters, we come to a point where we have to question whether we should list our podcast as explicit or not. Sometimes, no matter how much we keep our show clean, we can’t help but have people come in for an interview and utter words that are unrestrained or uncensored. So where should you place yourself in this dilemma between explicit and non-explicit podcasts? Follow through as we take a little dive into the topic and give you some recommendations on what to do.

How to Make your Podcast YouTube Videos More Searchable with New Titling Best Practices

Wed, 22 Aug 2018 10:00:00 GMT

In order to be found, you need to be searchable. To be searchable, your brand must transcend across audiences. The online world has made this very crucial. With so many competitions around, it is easier to get drowned and be lost. One of the best places where people search is YouTube and having a good title is very important. Tracy gives out the best YouTube Video Titling practices. Learn how to configure your titles, descriptions, and channel on YouTube. Find out the best practices to completely optimize the platform the best you could. Get to know the kind of content you put in and where exactly to put them. Get found and feed your brand.

Pro Speaking Tips for Women: Stop Second Guessing Yourself and Learn the Right Way to Speak with Confidence

Wed, 15 Aug 2018 10:00:00 GMT

Some, if not most of us here, aspire to be speakers some day to impart to the world the things we can add to the greater knowledge and to ultimately inspire. Yet it can be challenging to do it, especially if you’ve never had formal training or if you find how most of the coaches are men. However, we women are different and need different things. We prepare differently and therefore speak differently. Tracy gives some pro speaking tips for women, from what women need to do to what they need to prepare before a speaking engagement, focusing first on the things we need. Learn what appropriate dress to wear as well as some accessories to have to truly make your talk conducive and effective.

Podcast Episode Order: Proven Successful Strategies to Make Your Show Easy-to-Listen To

Wed, 01 Aug 2018 10:00:00 GMT

Many people who want to get into podcasting would naturally overlook this question: “Does Podcast episode order really matter?” Tracy dives in deep and gives you answers by saying it does while taking you into the steps on how to do it. The order is the journey you want to take your listeners to. It is then very vital that you get it right and make sure that you’ve figured out the purpose of where want them to be. Should you go for straight topics or straight interviews? When should you switch it up? Learn all of this and more!

The Things You Need to Know to Effectively Expand Your Podcast Brand Authority

Wed, 25 Jul 2018 10:00:00 GMT

People who are starting their podcasts or even those who are still thinking of it yet must know the importance of podcast brand authority. In fact, it is one of the motivators why people start their podcasting. It helps establish them to become an authority or an expert in their industries. However, this is not as simple as it sounds and that’s why we’re going to explore what does podcast brand authority really means. We’ll look deeper into how to expand just beyond the podcast universe and out into the larger market. Learn as we discuss about taking it out to the search engines and across your platform, and leveraging on that to your advantage in establishing social proof.

How to Quickly Switch Your Podcast RSS Feed and Podcast Host

Wed, 18 Jul 2018 10:00:00 GMT

As podcasters, one of the nightmares that could happen is to find your newly published episode gone on iTunes or Google play or other distribution channels. This could happen when your switching podcast hosts without minding your RSS feeds, the backbone of your podcast. When not executed properly, you may end up losing most especially if you’re a DIY podcaster. Tom breaks down the how to’s of switching RSS feeds, giving the old way and the new. He discusses the nature of RSS feeds as well as the problems that might occur and introduces the 301 redirect as a solution.

Preparing the Best Podcast Interview Questions to Energize Your Guest and Satisfy Your Audience

Wed, 11 Jul 2018 10:00:00 GMT

When you talk about what makes the best podcast interview questions, you have to talk about the mindset that goes into it. A curious mindset is always the best place to start. Being in that growth mindset helps set the tone for everything you do. You have to look at it from the perspective of learning something and connecting with people so you can put the same energy in it around the fact that people who are watching might learn something, too. Open-mindedness curiosity and networking that add to both your interview subject and your audience is going to make for a better interview no matter how you go from there and no matter what question you ask. Learn how to structure the best podcast interview questions as we delve into the seven types of questions you should ask.

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The Secrets To YouTube Advertising with John Belcher

Wed, 04 Jul 2018 10:00:00 GMT

YouTube is an amazing advertising platform and the video consumption is incredible. However, there are a lot of question marks in people’s minds about YouTube and YouTube advertising. John Belcher of AdSkills has a brilliant strategy for how you can advertise to get more subscribers to your channel. AdSkills is a company that not only teaches people how to place ads and make money placing ads, but also helps to certify ad buyers. John says people consume and appreciate the products you put in front of them, and they don’t mind seeing ads there because it’s not in their personal space, unlike Facebook. His team help put together really good ones and make sure that the ads show up to the right people. John shares some of the most important things people should know about YouTube and YouTube advertising.

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AdSkills: The Power Of Social Media Advertising with John Belcher

Wed, 27 Jun 2018 10:00:00 GMT

It’s great to have a podcast, it’s great to have a blog. All those things are fantastic in working to get organic traffic, but at some point, you got to start paying for stuff and the ones that are doing better are paying. While working for the Google AdWords team, John Belcher saw a gap between the average company’s advertising goals and their ability to leverage paid traffic to make them profitably. John is the genius behind AdSkills, a company that not only teaches people how to place ads and make money placing ads, but also helps to certify ad buyers. He says talking to the right people at the right time with the right message, and getting them the right particular product or pricing based on where it is they’re at is what’s going to turn paid into paying traffic. John shares the steps people have to think about prior to starting ad campaigns and talks about how AdSkills teaches people how to get the two Cs, confidence and cash flow.

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Beware of Title Trap: How To Write Your Next Podcast Episode Title the Right Way

Wed, 20 Jun 2018 10:00:00 GMT

A trend we’re seeing especially with a lot of newbie or beginner podcasters has to do with how they format the title of their episode. It’s what we call The Title Trap that some people seem to be falling into. New podcasters are creating the titles for their first three, six, or ten episodes trying to promote their brand by having the same important words at the beginning of every title of the podcast. That’s great for branding and for SEO, too. However, if you label every episode with the same few words at the beginning, your episode is going to have that showing in podcast player apps and not your unique title. In this fast-paced world, that title has to show people what that episode is going to be about even in that truncated version or else they might just skip it. There are pros and cons to everything. What’s more important to you, is it branding or is it that unique title to make sure everyone is catching every new episode?

Who Is the Right Podcast Guest? The No Hype Guide You Need To Read Now

Wed, 13 Jun 2018 10:00:00 GMT

We have been producing podcasts for a long time now, with over 530 episodes and counting in the past couple of years. Over that period of time, we have invited many guests from diverse industries to our shows and have succeeded in having meaningful discussions with them that brought immense value not just to our professional as well as personal growth, but more importantly, to our listeners as well. If your goal is to become a sought after podcast guest, or even an effective, binge-listen worthy podcast host, we are sharing five major pro tips for you that will definitely help up your game in the podcasting arena.

Is your Podcast Brand Absolutely Safe and Ready for Advertisers?

Wed, 30 May 2018 10:00:00 GMT

For marketing and advertising firms, there’s this big awareness for brand safety, thinking about your brand or your show and preparing it to be friendly for advertisers to want to have. It’s not just about the technical aspects but also the bigger picture issue regarding your brand and how it’s perceived and will be perceived by advertisers. You’re going into podcasting because you intend to be an influencer of some kind. Whether or not your intent is to take actual advertisement from major brands or brands that are out there, you’re going to be an advertising platform for your own joint venture partners. You want to be a good partner and a responsible influencer to your listeners. With that comes a lot of consideration from the beginning. Learn the considerations that you need to have some background information on and what brand safety really is all about.

Key Factors to the Best and Worst Podcast Websites for Your Show Home Base

Wed, 16 May 2018 10:00:00 GMT

When you’re starting a podcast, it’s important to consider a few things such as what podcast platform to use and also the pros and cons of them. The whole idea of podcast websites is not only are they trying to simplify the creation of a website, but they’re trying to give you a one-stop shop for hosting your podcast and your website and publishing your podcast episodes to iTunes, Stitcher, Google play, and all that, and publishing your blog post at the same time. Our top three criteria for choosing a podcast website are it needs to be Google-friendly, it should be very easy to add content on a regular basis, and it should support your primary domain or main URL because you’re building equity into your website. Read on to learn more about choosing the best podcast website and to check out our best and worst list.

Quick Guide To YouTube Podcasts: Everything You Need To Know About It

Wed, 02 May 2018 10:00:00 GMT

Should you YouTube podcasts or should you not? If you look at it from the SEO standpoint, you should. Google owns YouTube. Every keyword and every tag you use when you publish that video will show up in Google when people are searching for that keyword or tag. This means you get more visibility. As a podcaster, it is always a smart choice to re-purpose your content in whatever way possible and in as many places as possible. Whether you’re doing a live video or just a pre-recorded one, going for a YouTube podcast is an easy step to make if you’re aiming for more Google power.

How To Select The Right Blog Categories For Your Podcast Show Notes Success

Wed, 25 Apr 2018 10:00:00 GMT

A big part of digital marketing strategies is to use blogs to get your website listed and ranked higher in any Google keyword searches. Selecting blog categories is very important, especially if you’re already on 50 episodes, because it helps your audience when they are searching for a specific topic. The right blog category can help your ranking in Google search if a keyword phrase is configured to focus on that blog post. Another important aspect of podcast blogs are tags which are words that are identified to be relevant to the post. It’s similar to when you are posting a video on your YouTube channel, iTunes, Google Play and Stitcher. They use the same tag system when they index an episode out.

Get Great Podcast Music without Worrying About Music Rights

Wed, 18 Apr 2018 10:00:00 GMT

Music has completely different copyright laws then when you are publishing a book, an article, or an image. The music industry in America is the most heavily regulated industry when it comes to copyright laws. As a podcaster, you don’t want to mess up this part of your show. As it is your show, you are free to do whatever you want. The last thing that you need is your show taken down without notice because you’ve been doing things that are unethical with music rights. Get educated on what’s acceptable and unacceptable in the legal system of using music for your podcast.

Top 10 Certified Hacks to Boost Conversion Rates While Driving Traffic and Conversion To Your Podcast Site

Wed, 04 Apr 2018 10:00:00 GMT

The Traffic & Conversion Summit held in San Diego, California last February 26 to 28, 2018 was very large marketing conference that was attended by over 6,000 people. The event was packed with information and content with a theme that centered around new traffic channels, new conversion breakthroughs, new selling models, and ultra-current breakout sessions on topics such as Facebook Messenger, Facebook video, Live video, email marketing, web blogging, content marketing, podcast strategies, and more. Tom and Tracy share their takeaways and top hacks and tips to attract traffic and increase conversion rates.

Podfest Multimedia Expo: Essential Tips Every Podcaster Should Know Gathered From The Best Hosts/ How Facebook Live Easily Helps New Podcasters Build A Loyal Audience?

Wed, 07 Mar 2018 10:00:00 GMT

A lot of businesses are now looking at podcasting as an effective tool for marketing their brand. What’s cooler about this is more people are starting to listen to podcasts. So if you are an entrepreneur of any level and brand, podcasting is a leveled playing field. This was one of the most important messages sent during the Podfest Multimedia Expo 2018. It doesn’t matter if you’re an indie podcaster going up against a corporate produced show, you can compete and build an audience by the thousands who are loyal and engaged to your brand. Learn what Facebook Live is going to be doing different this year and what Feed Your Brand’s number one student has learned from the event.

The Pros and Cons of Radio Podcast and Brand Podcast

Wed, 24 Jan 2018 10:00:00 GMT

Technology and digital marketing is coming full circle once again with radio podcasts coming onto the scene. Podcasts broadcasting live on the radio is not bad thing, but there are some points that might not fit your digital marketing goals. These radio pitfalls are often not seen readily like the following: the content and the type of audience which can sometimes lead to brand confusion between the radio station and the podcaster. The fact the radio shows involve no tech is appealing to many, especially to new podcasters, but there is a need to know what they are getting into and what they will be getting into once they decide to part ways with the station. Learn more of the podcast pros and radio show cons and why there should always be an exit strategy from the very start.

Podcast Trolls and Haters Survival Guide

Wed, 10 Jan 2018 10:00:00 GMT

We’ve got a subject that not a lot of people like to talk about when it comes to their own podcast because they want everyone to love their show. I want everyone to love my show too. I’m no different than any of you. There are going to be people out there that don’t like what you’re doing and are pretty negative when they communicate with you. We thought we’d talk about some of those types of people and how to deal with them.

Do You Need To Revolutionize Your Show Through A Powerful Podcast Mastermind?

Fri, 29 Dec 2017 10:00:00 GMT

It is always a great idea to get a mentor or a coach once you decide to get on the path of improvement. Business owners and podcasters are the same because they don’t know what they don’t know and one way to improve is letting someone else in to tell you what you need to do. However, there is no need for a podcast mastermind because they cost too much and are just a bunch of people who are at the same level as you are. What is needed specifically are mentors and coaches that are leagues better, more advanced and diverse, because they can fill in that gap between you and them. There is a need for coaches and mentors because there are podcasters that still feel like they are a novice, and with this comes their understanding that there is room for more learning to do things differently and do things better.

A Fool-Proof Formula for Easily Replaying Your Podcast Episodes

Fri, 22 Dec 2017 10:00:00 GMT

The holidays are literally just around the corner now, and you’d think podcast listeners would dial down their media consumption, ironically, they don’t. Listeners will always want new content, but this doesn’t mean podcasters don’t have a breathing space during vacations and holidays. The key is to bank on episodes so you really don’t need to ask whether you should run podcast replays or a new episode. Planning ahead will allow you to make a compilation of excerpts from previous episodes that share a common theme or subject which in turn can make for a good special episode. Find out more how you can stay consistent and relevant by either making hybrid episodes or just post one new episode for the week.

The Huge Difference Between Baked In and Dynamic Insertion Podcast Ads and What Actually Works Between the Two

Fri, 15 Dec 2017 10:00:00 GMT

We’ll address an article that came out in Forbes from the Forbes Agency. It’s their own media agency that talks about ad results. They survey and they make an assessment of different ad types and different things like that. They’re talking about podcast ads. They called it The Podcast Ad Playbook: Baked-In Versus Dynamic Insertion Ads Explained. I looked at it and I thought, “I think they’re two years out of date.” I read this article and was quite shocked.

Essential Tips You Need to Remember When Writing the Best Podcast Titles

Fri, 08 Dec 2017 10:00:00 GMT

Podcasts are just one of the handful of ways to consume information in this digital age. And just like news, the title needs to tell the story of the episode at one go. For Tom and Tracy Hazzard, the best podcast titles are short, precise, engaging and educational. Learn the techniques to writing engaging and compelling podcast titles that will pull people in to listen to your stories.

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Want to Attract Podcast Binge Listeners for Massive Download Growth?

Fri, 01 Dec 2017 10:00:00 GMT

Podcast binge listeners are the hyper consumers you want to attract for massive and fast growth in your downloads and listener base. They make up around 20% of the podcast listener base. There are two special classes of hyper-consumer binge listeners: Podfasters – those that listen at very high speeds so they can listen to more in less time; and Completists – those that listen to every single episode. Discover how attracting these unique types of listeners can boost your podcast fan base.

Focus On Podcast Content Value & Your Listeners First! with Jules Schroeder

Wed, 29 Nov 2017 10:00:00 GMT

Instead of getting all the affiliates and sponsors, Jules Schroeder decided to pave a path of her own while enjoying life, love and career by putting herself in the shoes of her listeners. Podcasting your way to live events can be both scary and fun, but Jules will show you that focusing on value and the people who listen to you can make it an exciting experience. Never putting on a mask is the best way to show that your podcast is a reflection of the journey you are taking.

What Everybody Ought to Know About Establishing Your Brand and Starting a Podcast Now

Fri, 24 Nov 2017 10:00:00 GMT

Figuring out the answer to “Should I do it now or later” means start podcasting now or miss the opportunity for people to listen to you as soon as possible. Doing the right things in the right order isn’t always apparent if you don’t know why you want to podcast in the first place or are unsure what your brand represents. Listen in to Tom and Tracy as they reveal how to overcome a road block every potential podcaster faces.

Discover 3 Proven Ways to Face Your Podcasting Fears

Fri, 17 Nov 2017 10:00:00 GMT

A very important point that most podcasters encounter at one time or another is podcasting fears, of which there are at least three: 1) the inertia of podcasting where you have all this anxiety of starting and recording that first episode, 2) the fear from thinking guests might not want to come on your show, 3) the last being the question of, “Is anybody actually going to listen to me?” There are some tactics and tools that people can use to get through these. There is a process we use to help push through those fears and get to that great place where you find your voice. It might surprise you to know that some of the smaller podcasts, the podcasts that have tight niches, are the ones that do the best in terms of transaction and conversion. You just need to speak from the heart and have something unique to say. Always realize that there are many benefits to podcasting and there is a path to achieving that.

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5 Simple and Proven Steps to Grow Your Podcast Using Social Media

Fri, 10 Nov 2017 10:00:00 GMT

One cannot deny social media’s power and influence today. It seems to be in the very fabric of everything we do, and it definitely won’t be going away anytime soon. In fact, it has continually been growing, which is why you should not miss this opportunity. Social media is an integral part of your platform. If you’re not everywhere today, then you don’t exist. Tracy Hazzard shares a five-step social media action plan to help you leverage social media to grow your business. Take advantage of this social media master class to really get your brand message everywhere.

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From Podcaster to Inc. Columnist: What Being a Podcast Host Can Do for Your Career?

Wed, 25 Oct 2017 10:00:00 GMT

Inc. is a top American weekly magazine that publishes articles about small businesses and startups and features everything you need to know to start and grow your business. It is also one of the best platforms to get your voice heard because the power of that bigger media name next to yours holds a great level of authority. Being a columnist for Inc. really does help give more authority and more power to your brand. Tracy Hazzard has been an Inc. columnist for over two years now. She shares some tips and nuggets on how to become Inc. columnist and get you that wider audience.

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Effectively Use Open Loop Content Tactics to Lead Listeners to the Next Podcast Episode

Wed, 18 Oct 2017 10:00:00 GMT

We often hear about the open loop technique to inspire curiosity and spur action. But what is it really? For most of us, open loop content is a mystery or a teaser. It’s what keeps you hanging on the edge of your seat. Open loop content is effective at getting and keeping your audience’s attention because our brains are wired to seek closure or fill in the blanks. This works on the premise that open looping something that the brain can’t fill in will leave you anticipating and excited to find out more. In other words, you stay glued to the page until you get some answers or you’re satisfied. Open looping future, as well as past content, will have people hanging on to hear what’s next and what’s coming up in the future.

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Podcast SEO Management: Find Out Why Your Show Is Not Ranking On Google's First Page

Wed, 11 Oct 2017 10:00:00 GMT

The digital world is always changing and SEO or Search Engine Optimization has changed a lot in the last ten years. It has become unnecessary in the world of digital marketing and in the world of your website today. With 1.3 billion websites today, it’s hard to be heard on Google. But believe it or not, it is not necessary for you to have an SEO manager who helps you get search engine optimization on a daily basis and getting you ranked in all the top keywords. You only need three things – an updated website, good and relevant content and advertising. Learn how you can apply these to optimize your site, grow your business and keep it thriving.

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Why Your Podcast Will Never Be Heard By Millions (Unless You Do This First)

Wed, 04 Oct 2017 10:00:00 GMT

Whether you like it or not, Google does hold the keys to the castle of marketing on the internet today. All the pay-per-click values are assigned by them, and they are the place that you buy and pay for ads. At the end of the day, the key to ranking on Google and being able to make money through your content comes down to the written content. With 1.2 billion websites on it, the entire world is going to Google to search for answers. How is your platform holding up in the rankings? To determine this, we use a five-point platform evaluation for platform reviews. The five things to check are their web, their social media presence, their influence, their content and then their promotion. The most important thing to remember is originality is the key. Google cares about original content, consistently and constantly provided, and making that content available to the world.

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Find the Right Influencers for your Podcast and Get More Listeners in Less Time

Wed, 27 Sep 2017 10:00:00 GMT

What defines an influencer? It’s one of the most important things to look into when you’re trying to find the perfect podcast influencer to guest on your show. You may easily think anybody who’s very high profile in media, whether that’s old school media such as print, TV and radio or social media, somebody who has a lot of exposure and who’s always under the limelight is probably an influencer. It is not always so. If you want to power your site and your podcast, if you want to get more business, there’s a very big difference. Sometimes even a celebrity delivers you no traffic. What you’d want are influencers who are going to deliver you their audience. They’re going to be great at pushing out your message because they’re going to be so excited about being on your show that they’re going to tell everybody and put it into their website. When looking for guests for your podcast, the relationship should be mutually respectful and beneficial. Learn some pro tips on how to do your research in this regard.

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The One with the Most Authority Wins: Best Selling Author vs. Podcast Host?

Wed, 20 Sep 2017 10:00:00 GMT

Is it better to be a podcast host or a bestselling author? Which one has more authority? We think being a podcast host before trying to put out a book can have more influence nowadays. Having a podcast can actually help you when you do release a book. If you check it out, the number of podcast hosts being interviewed on regular late night shows and political shows are tremendously increasing in frequency and popularity. The same thing is happening in events. Podcast hosts are being sought after as speakers for events all around because there’s a significant difference and weight to them. When you have a lot of listeners and you can carry an audience for a long period of time, it says three things about you - you’re entertaining or edutaining, you’re delivering good value, and you have audience authority, all of the things event promoters want. So if you have a choice between starting a podcast or writing a book, start the podcast. It will help you write the book and also give you the authority to be able to pitch that book later.

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Creating Amazing Podcast Episode Visual Graphics That Gives Maximum Impact

Wed, 13 Sep 2017 10:00:00 GMT

What are visual impact graphics and how they are different from the other graphics we see out there today? Visual impact graphics are feed stoppers. They’re the stuff that stops you when you’re scrolling down your social media feed like Facebook. That’s the ultimate goal of visual impact, and that’s what we want. Consistency of graphics for highlighting your content from day today and week to week is not what you should be going for. The visual way that podcast graphics looks with the layout, color placement and type face, where all look the same from one to another, rank much lower than ones that are different. Different people look at different things. One of the things that you should strive for is having a unique image, a unique header, and even unique colors from week to week. You basically want to make the majority of the image look different. See the difference when you mix up the font colors, the background colors, the images you choose for your podcast graphics.

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Ego Bait: The Psychology Behind Sharing and How to Get Podcast Guests to Share Your Show

Wed, 30 Aug 2017 10:00:00 GMT

One of the things that are found to be tremendously effective as a podcasting tool is Ego Bait™. Ego bait is you saying something so flattering to the person’s ego or something so wonderful about them that they can’t help but share it and embed it in their website. It might also be something brilliant they said as they were interviewed, how they answered a question or a quote from them. It doesn’t always work as well with views when you say something about them that is flattering, but when you do it in context, it becomes a little bit better. It all depends on your audience and the ego level of the people that you’re talking about. Learn more about Ego Bait™ and discover the process of how you can do it and implement this strategy in your business.

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Why You Need To Add Powerful Platform Building Tools To Your Podcasting Arsenal

Wed, 23 Aug 2017 10:00:00 GMT

You hear it all the time from marketing agents and PR firms, “You need a platform.” What does a platform really mean? The simplest analogy for it is to imagine it this way. A platform is a stage that you stand on. It’s your event room. The bigger and taller the platform you have, the bigger your audience will be. The three major components of a good platform are your website, social media platforms, and an influencing network. Those three things will grow your platform the fastest and grow it consistently and make it even. You need to build up that foundation all at the same time if you can. You can greatly benefit from it through web traffic, your friends, and followers, all of the things that are a part of your mail list are finding you and they’re seeing what you’re posting every single day.

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The Secrets Of Successful Podcast Branding Revealed

Wed, 16 Aug 2017 10:00:00 GMT

When you’re in the early stages of considering how you’re going to get your message out to the world, one of the most important things to have is a branding conversation. Using your company brand as your podcast show brand may not benefit you, unless in special circumstances where your brand really is you. We have seen it be not in your best interest, and it does not do as well if your podcast show brand matches your company name or if there is a clear distinction between the company brand and your podcast show brand and/or videocast brand or whatever that might be. When we see that, they are less effective and they draw less audience. At the end of the day, what you want to talk about is what your company can offer. You want to have an ability to have a broader topic because you can reach more people through that broader topic than you can if you keep it narrow to only what you sell or only what your business is about.

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Freedom From The Marketing Revenue Rollercoaster For Podcast Hosts

Wed, 09 Aug 2017 10:00:00 GMT

As a business owner, you may not know it buy you are probably on a marketing rollercoaster. You know you’re on the marketing rollercoaster when you work really hard to blog post and Facebook and Tweet and you send out all these messages and you make videos. Then you go to a business conference or an event and they talk about things you might have not known. You get all excited and run real fast to do a bunch of marketing and get more business out of it. All of a sudden, you get too busy and comfortable and aren’t working on your business as much to promote it. You drop off on the marketing and then start to go down the rollercoaster. You’ve taken a deep dive and you start to panic as you’re hitting the bottom. You have that dip in revenue that comes from the dip in the rollercoaster. Understand that the marketing rollercoaster hurts you everywhere. It hurts your brand, it hurts your revenue, it hurts your Google authority. Learn how to get off the marketing roller coaster so you can avoid those dips in marketing as well as revenue.

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Podcast Mission: How to Unleash Endless Possibilities In Your Podcast

Wed, 02 Aug 2017 10:00:00 GMT

This is a new podcast about brandcasting. It’s about brandcasting you. Brandcasting is about making money broadcasting your brand, whether it’s making money directly or it’s making money in your business by having more business. Tom and Tracy Hazzard want to serve you in a way to help you take your brand to the next level. Their plan is to cover all areas and types of things that you might do to generate content and get that message out there and be heard in all places. This is about broadcasting your unique, original message to the world and helping you rise above the crowd. It’s about helping you build that platform that you are going to have raving fans and people ready to buy your services or your products.

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